2. Age ______21
4. You prefer a brand on the basis of (mark from 1 to 4 on the order of priority):
(a) Advertisement __4___ (b) Quality ___1____
(c) Price ___3__ (d) Brand name _____2__
5. Based upon what you have seen, heard, and experienced, please rank the following brands
according to their reliability. Place a "1" next to the brand that is most reliable, a "2" next to
the brand that is next most reliable, and so on. Remember, no two brands can have the same
ranking.
e. Adidas 1
6. Which brand you are using (from above mentioned brand)? ..................Adidas..............
7. Which of the following categories best describes your experience with the product? Would
you say that your experience was? :
Price _____10_____
Longevity ____30__
Packaging ______10____
Design _____30_____
Color ____20______
Total 100 points
10. When thinking about product do you believe that the word "innovative" aptly describes or
poorly describes the product? On a scale of 5 to 1 with 5 being "very good description of
brand" and 1 being "poor description," how do you rank brand according to the word
"innovative"?
11. Would you prefer to buy same brand next time over other brand?
Yes