Doctor of Business Administration in Marketing

Program Information
2009-2010

Program Goals and Structure

We equip Doctorate of Business Administration (DBA) graduates with the theoretical, methodological, and
substantive expertise needed for successful scholarly careers in Marketing. Our Program offers students the
interdisciplinary environment to generate creative research ideas, the analytic skills to evaluate and execute the
research studies that inform these questions, and experience communicating findings to the marketing
community—through published articles, in conferences and seminars, and inside the classroom as well.

The Marketing Doctoral Program is a full-time, 4-year commitment that extends across fall, spring, and summer
Terms. Training in the Program involves (1) coursework that provides necessary foundations while also meeting
individual needs and interests, (2) work with faculty members on research projects, (3) a series of original
research projects which ultimately lead to a dissertation, and (4) experience in the teaching of marketing courses.
Qualifying milestones exist throughout the Program, including a first-year curriculum paper, second-year
comprehensive exams, a doctoral dissertation proposal, and completion of original thesis research.

Coursework
The Marketing Department requires that doctoral students successfully complete a series of required and elective
coursework. In the first two years of the Program students will take, for credit, 16 Doctoral-level classes: four
courses in the fall and spring semesters of the 1st and 2nd years. In the summer before the start of each academic
year, students are required to complete, in consultation with the program liaison and their Research Advisors, an
Annual Course Plan. Early course planning is critical as students seek enrollment in restricted courses across
departments within BU and at other consortium colleges. Based on student interests and capabilities, courses of
study are typically designed along two “tracks”: micro/behavioral or economics/modeling. Department faculty will
review each student’s progress and make recommendations. Students must maintain a 3.5 GPA in their Major
courses, and a minimum 3.3 GPA in all Doctoral coursework to continue in the Program.

Management Foundation Course Work

Students are expected to have completed graduate courses in management prior to pursuing doctoral studies.
Receipt of an MBA degree or an MS in Marketing within the past five years from an AACSB-accredited program
meets this requirement. Students without such training or those who earned their degrees six years ago or longer
must audit four management foundation courses at the MBA level in addition to their major, minor, and methods
courses. This requirement must be completed before the student can sit for his/her qualifying exams.

Major Area Course Work

Doctoral coursework in Marketing is designed to provide both breadth and depth in specific areas of Marketing.
Five seminars are required: MK914 (Consumer Behavior I), MK915 (Consumer Behavior II), MK927 (Marketing and
the Customer-Focused Firm I), MK928 (Marketing and the Firm II), and HBS 4660 (Marketing Models). To further
enrich students’ foundations in the discipline, there exist seminars at other local universities that can augment the
core portfolio, such as Consumer Behavior and Behavioral Decision Making (HBS 4630). Major courses are critical
to the comprehensive examinations.
Minor Area Course Work
Marketing is very much an interdisciplinary substantive domain, drawing upon theories in core disciplines to
illuminate the behaviors of markets, consumers, and firms. Reference disciplines exist both within and outside the
School of Management and may include: Organizational Behavior, Finance/Economics, Psychology, Sociology,
Anthropology, and Culture Studies. The minor area requirement includes completion of four courses in a related
area of theoretical interest. Students choose a minor in a reference discipline that will help provide a strong basis
from which to design research projects, the curriculum paper, and thesis work.

Research Methodology Course Work

Expertise in the craft of research is tantamount to a successful academic career. To that end, students are
required to take DS906, a seminar on the Philosophy and Science of Research. Three additional methods courses
are required. Students choose among a robust portfolio of offerings toward the goals of developing familiarity with
methods commonly used in Marketing research and expertise with methods leveraged in the student’s research.
Foundation classes include: Probability Theory, Regression, ANOVA, Experimental Design, Multivariate Analysis,
Econometrics, Survey Design and Analysis, Scale Development, LISREL, Social Network Analysis, and Qualitative
Methods (OB923). Since the benefits of a robust and broad method toolkit can not be overstated, students are
encouraged to take extra method classes beyond the formal requirements.

Foundations for a Career in Academic Research

Those entering the Doctoral Program are preparing for careers as researchers and professors at leading academic
institutions. Doctoral students are also required to take DS 907 (Teaching, Publishing and the Dissemination of
Knowledge) in the spring of the second year of the program to prepare them for these responsibilities.

Teaching Practicum and Assistantships

In addition to their activities as scholarly researchers, marketing academics serve as teachers in the business
school classroom. Toward this end, all doctoral students in their 2nd year audit an MBA or undergraduate course
selected by the department liaison, meeting frequently with the Professor to debrief methods and technique.

All students teach will teach a total of two courses during the course of their 3rd and 4th Program years to gain direct
experience in the classroom. Class assignments vary, depending on student interests and capabilities, and the
opinions and needs of the faculty group.

Doctoral students are also required to take DS 907 (Teaching, Publishing and the Dissemination of Knowledge) in
the spring of the second year of the program to prepare them for classroom responsibilities in Years 3 and 4 of the
program.

Faculty Research Assistantships and Collaborations

Upon joining the BU Marketing DBA Program, students become part of our collaborative community of scholars.
Outstanding peers and advisors and a low faculty-student ratio provide a stimulating intellectual experience at the
School. Students begin collaborating with faculty on their first day in the program, assisting in faculty research,
co-authoring research papers and presentations, and continuing as colleagues throughout their professional
careers. In this spirit, the philosophy and research interests of the faculty critically define the doctoral experience
at the School.

The BU Marketing Department is very applied in its focus. Our mission is to inform the practice of marketing by
providing a deeper understanding of the customers who interact with services, products, companies, selling
environments, and brands. We strive to be recognized as a first-class research department, with steady
publication in the most highly regarded academic journals of managerially-relevant research on the customer-
focused firm.

Our efforts are sensitive to four meta-trends affecting marketing and consumption: 1) a marketing paradigm shift
from exchange to relationships; 2) an increasingly collaborative and consumer-controlled world; 3) increased
accountability for marketing performance; and 4) appreciation of a full range of marketing stakeholders:
consumers, businesses, and societies. We believe in marketing as a true multidisciplinary function—to do good
marketing, managers not only have to be masters of psychology, sociology, culture studies, and economics, they
also have to align their strategies with organizational business models, structures, and plans. Our research and
teaching considers this integration. We are committed to advancing knowledge in both theoretical and
methodological domains to support our substantive goals.

Though united in our philosophy and attention to particular trends in the marketplace, the BU Marketing faculty is
diverse in its methodological and theoretical perspectives. Two general approaches characterize the group;
these orientations also structure Program “tracks” of study for doctoral students. The first approach is behavioral.
Behavioral research is concerned with understanding the psycho-social and cultural factors that influence buyer
or managerial behavior in consumer and business markets; it typically uses the social sciences and humanities as
a theory base. The second approach to research is quantitative. Quantitative research leverages economic
theory and methods or strategy as a core discipline to build predictive and structural models of markets and
behaviors. Faculty bios and a sampling of recent publications demonstrating our interests are provided at the end
of this document.

Doctoral student collaborations with faculty are a critical component of the Program and a primary learning venue
concerning the art and craft of academic marketing research. Exemplary joint research projects involving faculty
and students include:

Bhattacharya, C.B. and Daniel Korschun (2008), “Stakeholder Marketing: Beyond the Four P’s and the
Customer,” Journal of Public Policy and Marketing, 27 (Spring), forthcoming.
Bhattacharya, C.B., Sankar Sen and Shuili Du (2007), "Promoting Health Behaviors through Corporate
Social Initiatives," Transformative Consumer Research Conference, Tuck School of Business, Dartmouth,
July 6-8
Brunel, Frederic and Anat Toder-Alon (2006), “Does Word-of-Mouth Change with the Passing of Time?”
presentation at the Association for Consumer Research Conference, Orlando, FL, September
Brunel, Frederic, and Rishtee Kumar (2006), “Design and the Big Five: Linking Visual Product Aesthetics to
Product Personality”, Association for Consumer Research Conference, Orlando, FL, September
Brunel, Frederic, Susan Fournier, Benjamin Lawrence, and Eleni Papavasileiou (2007), “Consuming the
Consumer-Generated Ad,” Association for Consumer Research Conference, Memphis, TN, October 26-28
Dong, Weimin, Scott D. Swain, and Paul D. Berger (2007), “The Role of Channel Quality in Optimal
Allocation of Acquisition and Retention Spending,” Journal of Business Research, 60 (December), 1243-
1252.
Du, Shuili, Sankar Sen and C.B. Bhattacharya (2008), “Exploring the Social and Business Returns of a
Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families,” Journal of Consumer
Research, forthcoming.
Fournier, Susan, Ben Lawrence, and Rishtee Kumar (2008), “Engaging Community for the Company and
the Brand,” Report No. 08-301, Boston: Marketing Science Institute.
Fournier, Susan, Frederic Brunel, and Ben Lawrence (2008), “The Effectiveness of Creative Consumers,”
Academy of Marketing Science Conference, Vancouver, May 25-28.
Kaufmann, Patrick J., C.B. Bhattacharya, and Liwu Hsu (2008), “Corporate Social Responsibility in
Franchise Systems”, International Society of Franchising, 22nd Annual Meeting.

Lawrence, Benjamin and Patrick J. Kaufmann, (2009), "Independent Franchisee Associations: Antecedents
to Social Identification", Proceedings of the International Society of Franchising, (Ft. Lauderdale, FL:
International Society of Franchising)
The Curriculum Paper
The curriculum paper serves as a test of the student's ability to develop original ideas, demonstrate critical
thinking and analytic skills, and indicate a general level of preparedness to undertake independent research as is
required for the development of a dissertation in Marketing. The curriculum paper is intended to be the primary
activity to be undertaken over the summer of the 1st year of the Program. Students are also required to present
their papers to the Marketing department faculty and doctoral students during the first weeks of the fall semester.
The paper is graded on a Pass/Fail basis; a passing grade is required for continuation in the Program.

Qualifying Comprehensive Examinations

Upon satisfactory completion of all course requirements and successful performance on the curriculum paper, the
student is eligible to sit for his/her qualifying examination. The Qualifying Comprehensive Exam tests the student’s
familiarity with classic and recent literatures in Marketing, his/her ability to conceptualize marketing problems and
inform them using a theoretical base, and proficiency with fundamental analytic and methodological issues. The
examination is held in the early summer of the 2nd year of the Program. The exam extends across multiple days
and variously involves written essay, problem-solving, critical review, and/or the development of a research
manuscript, as seen fit by the examining body. At the discretion of the faculty, and based on the student’s
performance, an oral component of the exam may also be administered. A student who fails his/her
comprehensive examinations is withdrawn from the program.

Dissertation
Completion of the DBA Program requires writing and orally defending both the dissertation proposal and the
dissertation itself. Students create a thesis committee and defend their thesis proposals early in the 3rd Program
year, and dedicate their doctoral activity to execution of the thesis thereafter. The Marketing job market is an early
one: schools conduct their first-round interviews for rookie candidates in August, with campus visits for qualified
candidates arranged for the fall. Successful students in the Program have not only defended their proposals before
interviewing in August of their 3rd years: they have collected preliminary data to inform their theses as well.

The dissertation must be based on an original investigation that makes a substantive contribution to knowledge in
the field of Marketing. Recent doctoral theses in Marketing include:

Batra, Rishtee (2009), “When Good Looks Kill: An Examination of Consumer Response to Visually
Attractive Products”
Dong, Weimin (2008), “The Role of Channel Orientation in Customer Equity Management”
Du, Shuili (2007), “Strengthening Consumer Relationships through Corporate Social Initiatives”
Korschun, Daniel (2008), “Internal Marketing of Corporate Social Responsibility: Does it Make a
Difference?”
Toder-Alon, Anat (2006), “Rediscovering Word-of-mouth: A Social Group Analysis”

Admission to the Marketing DBA Program

The Marketing Doctoral Program is small and selective. There are generally 4-8 active students in the Program;
1-2 students for each program year. The program accepts only full-time students. Admission into the Program is
highly competitive, with acceptance rates generally in the 5-10% range (based on a typical pool of 30-50
applicants). Admission decisions are based both on the quality of the applicant and on the interest of the faculty
members. Successful applicants have a high level of intellectual ability, relevant work experience, and a
familiarity with and demonstrated commitment to scholarly research in Marketing. Average GMAT scores of
accepted applicants are in the 700’s; undergraduate GPAs from solid institutions range from 3.5 - 3.7, average
graduate GPAs range from 3.6 - 3.9. Relevant work and research experience also weighs heavily in decisions,
as does a clear statement of research interests that builds from knowledge of the faculty.
Faculty in the Department of Marketing
C.B. Bhattacharya
Professor of Marketing and Everett Lord Scholar
With research in the area of marketing strategy innovation,
Bhattacharya studies how companies can go “beyond the
4P’s” to use intangible assets such as corporate identity,
communities, and corporate social responsibility to
strengthen customer relationships. He is currently working
on a number of research projects related to corporate
social responsibility as well as a book on corporate social
responsibility to be published by Wharton School
Publishing. Bhattacharya is the Faculty Director of the
Stakeholder Marketing Consortium
(http://stakeholder.bu.edu). He was a finalist for Aspen
Institute’s 2007 Faculty Pioneer Awards, received BU’s
2001 Broderick Prize for Research, and is on Business
Week’s Outstanding Faculty list. Bhattacharya has served
on the Editorial Review Board of the Journal of Marketing
and has published extensively in the marketing journals.
He is a frequent speaker at national and international
forums and the host of many conferences. Bhattacharya
received his Ph.D. in Marketing from the Wharton School of
the University of Pennsylvania in 1993 and his MBA from
the Indian Institute of Management in 1984. Prior to
joining Boston University, he was on the faculty at the
Goizueta Business School, Emory University. He also
worked for three years as a Product Manager in Reckitt
Benkiser plc.
Barbara Bickart
Associate Professor of Marketing
Bickart’s research focuses on how situational factors
influence consumers’ judgment and decision-making
processes. She has examined these issues as they relate
to retail displays, the design of consumer surveys, and
salesperson versus online word-of-mouth communication.
Current research projects explore how consumers create
connections (e.g., emotional, affinity, shared experiences)
in the context of word-of-mouth communication and how
such connections influence the perceived value and
persuasive impact of the message. Bickart is a member of
the Editorial Review Board of the Journal of the Academy
of Marketing Science and is a member of the Journal of
Consumer Research Policy Board. She is a recipient of the
Rutgers University Provost’s Teaching award. Bickart
received her PhD from the University of Illinois at Urbana
and has held previous appointments at the University of
Florida, the Wharton School, and Rutgers University,
School of Business-Camden. She has also worked in
marketing research in the health insurance industry and
was the Director of the Survey Program at the University of
Florida Bureau of Economic and Business Research.
Frédéric F. Brunel
Associate Professor of Marketing and Dean’s
Research Scholar
Brunel leverages research at the intersection of social
psychology and anthropology to inform two domains of
marketing: consumer relationships and product design.
He has special interests in consumption communities
online and offline, word-of-mouth dynamics, and aesthetic
response styles and skill sets. Current research projects
explore the processing of consumer-generated advertising,
consumer‘s evaluations of mass customization toolkits for
new products, and the link between product design and
product personality. Brunel’s scholarly tools have been
adopted by several corporations. His research has been
published in forums like: Journal of Consumer Research,
Journal of Consumer Psychology, Journal of Advertising,
Journal of Advertising Research, Journal of the Academy of
Marketing Science, Psychology and Marketing, Business
Strategy Review, Advances in Consumer Research,
Developments in Marketing Science, Cross-Cultural
Consumer and Business Studies, and Gender, Marketing
and Consumer Behavior. Brunel has been recognized
through numerous teaching, research and service awards.
Brunel joined Boston University in September 1997. He
earned a Ph.D. from the University of Washington in 1998,
an MBA from Illinois State University, and a Bachelor of
Science degree from Ecole Supérieure des Sciences
Commerciales d'Angers (ESSCA) Angers, France.
Sucharita Chandran
Assistant Professor of Marketing
Chandran’s research concerns consumer issues in
behavioral pricing, online consumer behavior, and health
and social marketing. Her work in all three domains has
been published in the Journal of Consumer Research.
Chandran is the first Peter Paul Career Development
Professor: an award given in recognition of promising
junior research faculty across the entire university. She
was also the recipient of the 2004 Broderick Prize for
Research and the 2008 Broderick Prize for Teaching at
Boston University. Her current research focuses on
investigating the role of consumer participation in pricing
decisions, exploring consumers’ reactions in online
consumer auctions and understanding how and why
consumers make decisions to buy ethical products. Prior to
pursuing a career in academics, Chandran gained
considerable experience across various marketing
functions in Unilever’s Indian subsidiary and ANZ Bank’s
Indian operations. Chandran joined Boston University in
July 2003. She earned a Ph.D. degree from New York
University and also holds an MBA from J.B.I.M.S., Bombay
University, India and a BA in Economics from Stella Maris
College, Madras University, India.
Roberta N. Clarke
Associate Professor of Marketing
Clarke, an expert in the field of health care marketing, has
held a joint appointment on the faculty of the Boston
University's School of Medicine since 1976. She was the
1995 recipient of the American Marketing Association's
Philip Kotler Award for Excellence in Healthcare Marketing,
the 1985 Health Care Marketer of the Year Award from the
American College of Health Care Marketing, and the
Broderick Prize for Excellence in Teaching from Boston
University. Clarke serves as the Vice Chair of the Board of
the New England Organ Bank where she in involved in
setting organ transplant policies. She is also Vice Chair of
AED, a $400 million global human development agency;
President of the U.S. unit of Advance Medical, an
independent, remote second medical opinion service; and
Co-Founder of Great Moves, a pediatric weight
management program opened in 2008 with Children’s
Hospital Boston. Clarke was President of the Board of the
Society for Healthcare Planning and Marketing, a national
professional society affiliated with the American Hospital
Association. She has been teaching health care marketing
in Boston University's Health Care Management Program
since January 1974, is currently the Faculty Director for the
Boston University BioBusiness Organization. Current
research involves organ donation policies and customer
retention in health care settings. Clarke earned her MBA
and DBA degrees from Harvard University.
Susan Fournier
Associate Professor of Marketing and Dean’s
Research Scholar
Fournier’s research explores the creation and capture of
value through branding and relationship marketing.
Current projects involve brand community management,
brand co-creation and consumer-generated marketing,
brand resonance, relationship strength metrics, person-
brand management, relationship styles, consumer-
firm relationship contracting, and the phenomenology of
various consumer-brand relationships such as best
customers and adversaries. Fournier received best article
awards for work published in Journal of Consumer
Research, Harvard Business Review, Journal of Marketing,
and Journal of the Academy of Marketing Science. She has
authored over thirty Harvard Business School cases on
branding. Fournier is a long-standing member of the
Editorial Boards of Journal of Consumer Research, Journal
of Relationship Marketing, Journal of Business-to-Business
Marketing, and Marketing Theory, the COO’s Council at
Irving Oil, and the Board of Advisors for Harley-Davidson’s
Owner’s Group. She consults with a range of companies to
inform her teaching, case development and research. Prior
to joining BU in 2005, Fournier served on the faculties of
Harvard Business School and the Tuck School at
Dartmouth, and held a VP/Director position at Young &
Rubicam Advertising. She holds a doctoral degree from
the University of Florida (1994), an MS in Marketing from
Penn State (1983) and a BSBA from UMass Amherst
(1980).
Jonathan Hibbard
Assistant Professor of Marketing
Hibbard’s research focuses on the design and
management of marketing channel systems, inter-
organizational relationships, marketing strategy, and the
valuation of marketing relationships as assets. He has
published in the Journal of Marketing Research, Journal of
Interactive Marketing, Psychology & Marketing, Journal of
Direct Marketing, Business Strategy Review, Journal of
Business & Industrial Marketing, and Encyclopedia
Britannica, and authored teaching cases used at many
universities. He is a presenter at national and international
forums where he has won several best paper awards.
Hibbard earned a Ph.D. from Northwestern University, an
MBA from the Kellogg Graduate School of Management,
and a BS from Boston University. At the School of
Management, he is the Faculty Director for the
Undergraduate Program, where he coordinates and
teaches in the award-winning Cross Functional Core. He
has also taught business-to-business marketing at the
MBA, undergraduate, and executive levels. Students have
recognized him as one of the School’s top instructors at all
these levels. Prior to joining the BU faculty, Hibbard
worked in sales, marketing, and public relations. His
experience includes stints in the computer industry as a
sales representative for NCR Corporation, in marketing and
public relations, and as a case writer at the Harvard
Business School.
Patrick J. Kaufmann
Professor of Marketing and Everett Lord Scholar
Chair of the Marketing Department
Kaufmann’s research involving franchising, channels of
distribution, spatial behavior, and public policy issues has
been published in a wide variety of scholarly journals
including the Journal of Consumer Research, Journal of
Marketing, the Journal of Law and Economics, Journal of
Public Policy & Marketing, and the Journal of Retailing. He
is currently conducting research on the reaction of
franchise systems to independent franchisee associations
and is working with the Federal Trade Commission on the
issue of multi-level marketing. Kaufmann serves on the
Editorial Boards of the Journal of Retailing and the Journal
of Public Policy & Marketing, and the executive committee
of the International Society of Franchising. He joined BU's
faculty in September 1998. Kaufmann received a BA in
Economics from Georgetown University in 1968, a JD from
Boston College Law School in 1974, an MBA from Wharton
in 1980, and a Ph.D. in Marketing from Northwestern
University in 1985. From 1985 to 1991, he was Assistant
Professor at the Harvard Business School, and from 1991
to 1998, he was Associate Professor and Professor of
Marketing at Georgia State University.
Seema Pai
Assistant Professor of Marketing
Pai’s research examines the impact of buzz and word-of-
mouth on firm performance, and the dynamics of
information spread across online media such as blogs and
discussion groups. Some of her current research projects
include the examination of media coverage on stock market
performance, the diffusion of news stories in online as well
as offline media, and the link between advertising and buzz
in the motion picture industry. Pai received a Bachelor’s
Degree in Accounting & Economics from Bombay
University, an MBA from the Indian Institute of
Management in Lucknow, India and a Ph.D. in Marketing
from the University of Southern California (2008). Prior to
pursuing a career in academics, Pai worked as a brand
manager with Procter & Gamble in Asia.
Shuba Srinivasan
DBA Liaison
Associate Professor of Marketing and Dean’s
Research Scholar
Srinivasan’s research focuses on strategic marketing
problems, in particular long-term marketing productivity, to
which she applies her expertise in time-series analysis and
econometrics. Her current research focuses on marketing’s
impact on financial performance and firm valuation and on
metrics for gauging marketing performance. Her research
won the 2001 EMAC best paper award and her papers
have been published in the Journal of Marketing Research,
Marketing Science, Management Science, Journal of
Marketing, Harvard Business Review, International Journal
of Research in Marketing and Journal of Advertising
Research, among others. In 2005, the University of
California named her a University Scholar. Srinivasan
serves on editorial boards for Marketing Science, Journal of
Marketing Research, and International Journal of Research
in Marketing. She has served on doctoral committees in
marketing at UCLA (with Dominique Hanssens) and at
UCR. She has consulting experience with a wide-spectrum
of companies. Prior to joining Boston University in January
2009, Srinivasan served as Associate Professor at the
University of California, Riverside. She obtained her MBA
from the Indian Institute of Management, and her Ph.D.
from the University of Texas at Dallas, where she worked
with Dr. Frank Bass and was awarded the M/A/R/C Award
for Outstanding Doctoral Student in 1998.
Remi Trudel
Assistant Professor of Marketing
Trudel’s research focuses on consumer judgment and
decision making around social issues. Current projects
include investigating the role of information processing in
self-control, information processing in the evaluation of
hedonic versus utilitarian products, how a firm’s ethicality
influences consumers’ own ethicality, and the role of self-
affirmation in ethical purchasing. He has published in MIT
Sloan Management Review. Trudel joined Boston
University in July of 2009. He earned his PhD from the Ivey
Business School, University of Western Ontario, and also
holds MBA and undergraduate degrees from Simon Fraser
University.
Recent Faculty Publications
Bhattacharya, C.B., Sankar Sen and Daniel
Korschun (2008), “Using Corporate Social
Responsibility to Win the War for Talent,” MIT
Sloan Management Review, 49 (2), 37-44.
Bickart, Barbara, Maureen Morrin and S.
Ratneshwar (2009), “Does it Pay to Beat Around
the Bush? The Case of the Obfuscating
Salesperson,” working paper at Boston University
Bickart, Barbara, Joan Phillips, and Johnny Blair
(2006), “Effects of Discussion and Question
Wording on Self and Proxy Reports of Behavioral
Frequencies,” Marketing Letters, 17 (Spring), 167-
180
Brooks, Charles, Patrick Kaufmann, and Donald
Lichtenstein (2008), “Trip Chaining Behavior and
Multi-Purpose Shopping Trips: A Field Experiment
and Laboratory Replication,” Journal of Retailing,
84 (1), 29-38
Chandran, Sucharita and Vicki Morwitz (2006),
"The Price of Free-dom: Consumer Sensitivity to
Promotions with Negative Contextual Influences,"
Journal of Consumer Research, 33 (3) 384-92
Du, Shuili, Sankar Sen and C.B. Bhattacharya
(2008), “Exploring the Social and Business
Returns of a Corporate Oral Health Initiative Aimed
at disadvantaged Hispanic Families,” Journal of
Consumer Research, 35, 3, 483-494.
Fournier, Susan (2009, forthcoming), “Lessons
Learned about Consumers’ Relationships with their
Brands,” forthcoming in Joseph Priester, Deborah
MacInnis, and C.W. Park (eds.), Handbook of Brand
Relationships, N.Y. Society for Consumer
Psychology and M.E. Sharp.
Fournier, Susan and Lara Lee (2009), “Getting
Brand Communities Right,” Harvard Business
Review, April, 105-111.
Lawrence, Benjamin and Patrick J. Kaufmann
(2009), “Independent Franchisee Associations:
Antecedents to Social Identification”, Proceedings
of the International Society of Franchising, Ft.
Lauderdale, FL: International Society of
Franchising
Pai, Seema and S. Siddarth (2008), “The Impact of
Online Buzz on Purchase Decisions: The Case of
Motion Pictures,” working paper at Boston
University.
Srinivasan, Shuba and Dominique M. Hanssens
(2009), “Marketing and Firm Value: Metrics,
Methods, Findings and Future Directions,” Journal
of Marketing Research, 46 (3), 293-312.
Srinivasan, Shuba, Koen Pauwels, Jorge Silva-
Risso, and Dominique M. Hanssens (2009),
“Product Innovation, Advertising Spending and
Stock Market Returns,” Journal of Marketing, 73
(1), 24-43.
Toder-Alon, Anat and Frédéric F. Brunel, (2007),
“Dynamics of Community Engagement: The Role
of Interpersonal Communicative Genres in Online
Community Evolutions,” in Consumer Culture
Theory: Research in Consumer Behavior, Belk
and Sherry (Eds.), Elsevier Ltd., Vol. 11, 343-372
Trudel, Remi and June Cotte (2009), "Does it pay to
be good?" MIT Sloan Management Review, Winter,
50(2), 61-68
Venkatesh, Alladi, Theresa Digerfeldt-Månsson,
Frédéric F. Brunel, Steven Chen (2009), “From
Market Orientation To Design Orientation:
Innovative Strategy And Vision”, working paper,
currently under review.
Doctor of Business Administration Program

DBA Faculty Contacts

Professor Lloyd Baird, DBA Faculty Professor Shuba Srinivasan, DBA Liaison,
Director Marketing

Phone: (617) 353-4168 Phone: (617) 353-5978

E-Mail: lbaird@bu.edu E-Mail: ssrini@bu.edu

Administrative Office Contact Information

Patricia Caffrey, Associate Director, DBA Program
Phone: (617) 353-2732
Fax: (617) 353-9498
E-mail: pcaffrey@bu.edu

Christine Typadis, Senior Program Coordinator, DBA Program

Phone: (617) 353-3522
Fax: (617) 353-9498
E-mail: ctypadis@bu.edu

Mailing Address
Boston University School of Management
595 Commonwealth Avenue
Boston, MA 02215

http://management.bu.edu/gpo/dba/

BOSTON UNIVERSITY SCHOOL OF MANAGEMENT

Dean
Louis E. Lataif Assistant Dean, Graduate Programs
Katherine M. Nolan
Senior Associate Dean
Michael E. Lawson Assistant Dean, Undergraduate Program
Sandra Procopio
Associate Dean, Academic Programs
John Chalykoff

Assistant Dean, Administration

Martin Carter

Doctor of Business Administration

Program Information 2009-2010