PROJECT REPORT ON

THE VIBRANT SCOPE OF TOURSIM IN MAHARASHTRA WITH REFERENCE

TO MUMBAI

SY BVOC- TRAVEL AND TOURISM MANAGEMENT

SUBMITTED TO:

Ms. NAZIYA KHAN

PROJECT BY:

LINZY ADHIKARI - 1

PREM BORA - 6

RUCHITA JAIN - 17

SHAFI RIZVI - 37

NEIL SHAH - 39

JAI HIND COLLEGE

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 ACKNOWLEDGEMENT

This Project came into reality because of assistance and involvement of many people. Being
the research work would need the minds and supportive hands of many people to get fulfilled
with maximization of real knowledge and information box. And it is our pleasure that we’re
getting a chance to humbly oblige all of them here.
First of all, we would like to thank Ms. NAZIYA KHAN Ma’am for giving us a chance to
present the topic of our choice and because of her guidance and timely assistance with all
possible regards this project came into life.
We would also like to thank our college professors and all the well-wishers for their co-
operation and valuable time invested in our project by giving proper knowledge and insights
for the project.
We also extent hereby thanks to our family and friends.

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 INDEX

CHAPTERS TITLES PAGE NO.

1 Abstract 4

2 Objectives 5

3 Introduction 6

4 Hypothesis 10

5 Literature Review 11

6 Research Methodology 13

7 Data Analysis 15

8 Discussion 20

9 Suggestions & Conclusion 24

10 References & Annexure 27

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 CHAPTER NO. 1

ABSTRACT

We have great pleasure in presenting our project, as our topic is “THE VIBRANT SCOPE OF
TOURISM IN MAHARASHTRA WITH REFERENCE TO MUMBAI”. We have made
sincere efforts to make this project informative and we made sure it would justify the same.

The main aim of this project is to understand the scope of tourism sector in Mumbai. The
project gives an introduction of travel and tourism in Maharashtra as well as its potential and
the tourism sector in Mumbai followed by the various tourist attractions in Maharashtra.

For the data collection the method used is quantitative method as we surveyed tourists of
different age groups, professions, gender, etc in order to understand their perspective about
Mumbai as a tourist destination. The major findings of this study includes the different
purposes and interests of the tourists, their views and opinions on various attractions in Mumbai
as well as their experiences and suggestions to improve and promote tourism in Mumbai.

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 CHAPTER NO. 2

OBJECTIVES OF THE PROJECT

• One of the important objectives of research is to study the vibrant scope of travel

and tourism in Maharashtra with reference to Mumbai.

• To examine past, present tourism schemes and future plans.

• To identify tourism potentials in Mumbai to attract foreign tourists from all over

the world.

• To study interdependence of economic growth and tourism growth.

• To study development of tourism.

• To analyse tourism perspective in Mumbai.

• To suggest certain measures for tourism plans.

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 CHAPTER NO. 3
INTRODUCTION

TRAVEL AND TOURISM IN MAHARASTRA

Maharashtra has recognized tourism as a major thrust area for economic growth in the
state because Sahyadri Mountain is the backbone of Maharashtra. Maharashtra is a land of rich
culture, tradition and festivals and is a major trade and tourist destination of India, attracting
thousands of tourists from across the world every year. As a result Maharashtra is the first state
to declare “Tourism District” for the tourism development. Marathi is the language of
Maharashtra. Maharashtrian take great pride in their language and history, particularly the
Maratha Empire; its founder Shivaji is considered a folk hero across India. There are many
temples in Maharashtra, some of them being hundreds of years old, and are constructed in a
fusion of architectural styles borrowed from North and South India, The temples also blend
themes from Hindu, Buddhist and Jain cultures. The temple of Lord Vitthal at Pandharpur is
the most important temple for the Varkari devoties of God. Other important religious places
are the Ashtavinayaka temples of Lord Ganesh; Shirdi is famous for Shri Sai Baba,
Bhimashankar which is one of the twelve Jyotirlings (Lord Shiva temples). Ajanta, Ellora caves
near Aurangabad 44 and Elephanta caves near Mumbai are UNESCO World Heritage Sites
and famous tourists‟ attractions. Mughal architecture can be seen in the tomb of the wife of
Aurangzeb, called Bibi Ka Maqbara situated at Aurangabad. Maharaja Ranjit Singh‟s
endowment saw the construction of a beautiful Gurudwara at Nanded around 1835 A.D. The
Gurudwara features an imposing golden dome with intricate carving and a breath taking
Gurudwara. Maharashtra, like other states of India, has its own folk music. The folk musical
programme like Gondhal, Lavani, Bharud, Powada stands popular especially in rural areas.
There is opportunity to develop tourism industry on large scale in Maharashtra. The
government of Maharashtra has shown keen interest to promote tourism activities in all over
Maharashtra since 1989. Under the aegis of the corporation a number of tourist homes, resorts,

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and hotels operate from several tourist sites to accommodate visitors and provide information
and also arrange guided tours. The corporation also organizes numerous festivals at some of
the well-known tourist places like the culture and traditional performances, dance, and music
providing visitors an opportunity to experience the land, its heritage, its people and their
customs. Some of these festivals are the Ellora festival, The Pune Ganesh festival, The
Gharapuri festival, Paryatan Mahotsav in Murud (Raigad) and others. Maharashtra contains a
45 number of sites of historical importance. Of these, some monuments also figure in the list
of World Heritage Sites recognized by UNESCO. These sites are Ajanta, Ellora and Elephanta,
providing support to the state’s tourism initiatives; the Central Government has promised ` 50
crore worth of aid in Vidarbha for developing ecotourism and ` 25 crore to develop the tourism
sector in Aurangabad. The construction of airport, Tourist Information Centres and other basic
amenities are also in full swing. At the state level, with the active support of Hon. Chhagan
Bhujbal, the Minister of Tourism, there has been an all round increase in the resource funding,
the implementation of people friendly and employment generating projects has been made
possible. In another forward looking endeavour, in October 2004-05; MTDC joined hands with
Indian Railways and launched the ` 32 crore luxury trains, Deccan Odyssey, to promote
Maharashtra’s history, culture and cuisine. The luxury train travels the Konkan coast on a
week-long journey through Maharashtra and Goa. On a 720 kms long strip between the
Western Ghats and the Arabian Sea, lie a host of hidden beaches and creeks. Only a few of
them are known to the regular beach hopper. These solitary beaches, alongside the wild and
verdant Western Ghats, are a quiet alternative to the more boisterous Goan counterpart. During
a drive between Mumbai, Ratnagiri, and Goa, one can spot dozens of unexplored beaches with
white sands, turquoise blue sea and calm and cooperative people. There is no dearth of beautiful
things to buy in Maharashtra: Kolhapuri-Saaj and Chappals, Paithani-Sari, Solapuri-Chaddar,
IrkaliSari, Sawantwadi-toys, Warli- Paintings etc.

TOURISM POTENTIAL IN MAHARASHTRA

Maharashtra is the third state of India, both in area and population, located on the
western coast of India with a 720 km long coastline along the lush green Konkan region.
Nestled in the Western Ghats and the Sahyadri mountain range are several hill stations and
water reservoirs with semi-evergreen and deciduous forests. The Vidarbha region of
Maharashtra, with its dense forest, is home to several wildlife sanctuaries and nature parks.
Thus all three regions of Maharashtra offer considerable tourism potential. Maharashtra
abounds in numerous tourist attractions ranging from ancient cave temples, unspoiled beaches,

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ancient historical forts and monuments, forests and wildlife, unique hill stations, pilgrimage
centres, and a rich tradition of fairs and festival, art and culture. So, the campaign slogan for
Maharashtra Tourism is “MAHARASHTRA UNLIMITED!”

TRAVEL AND TOURISM IN MUMBAI

Mumbai, formerly Bombay, is big. It’s full of dreamers and hard-labourers, starlets and
gangsters, stray dogs and exotic birds, artists and servants, fisherfolk and crorepatis
(millionaires), and lots and lots of people. It has India’s most prolific film industry, some of
Asia’s biggest slums (as well as the world’s most expensive home) and the largest tropical
forest in an urban zone. Mumbai is India’s financial powerhouse, fashion epicentre and a pulse
point of religious tension.

If Mumbai is your introduction to India, prepare yourself. The city isn’t a threatening
place but its furious energy, limited (but improving) public transport and punishing pollution
make it challenging for visitors. The heart of the city contains some of the grandest colonial-
era architecture on the planet, but explore a little more and you’ll uncover unique bazaars,
hidden temples, hipster enclaves and India’s premier restaurants and nightlife.

Mumbai is one of the largest and major cities of India, which was previously known as
Bombay. Mumbai should be visited once by every tourist while traveling to India. Mumbai
was named after Mumba Devi (patron goddess of the earliest known inhabitants of Mumbai,
the Koli fishing folk). Being the capital city of Maharashtra, Mumbai is also considered as a

major metropolitan city of India.

The celluloid capital of India is a hub of finances, commerce and industries. Mumbai
is a bustling city and has the largest & busiest port that handles the foreign trade of India. It is
known for housing one of the major International airports and has the largest Stock Exchange
of India. It is also regarded as the hub of cinema for it has the Indian film industry ‘Bollywood’

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and Indian Television Industry. The city is easily accessible through air, rail or road and also
plays the role as India's international gateway.

The seven islands of Konkan coastline were conglomerated to form Mumbai, the island
city of India. It is the commercial capital of India and is one of the leading cities of the country.
Besides, it is also known for having the largest slum population of the country.

To know the whereabouts of Mumbai, go through the travel guide so that you can have
a clear concept before setting off for a tour to Mumbai. Know about the climate, culture, hotels,
nightlife of Mumbai in detail. It will make you traverse with ease if you come to know about
how to reach Mumbai. Know about the major attractions and places to visit in the city, where
to shop in the city and what are the things to do during your vacation in the city. Explore the
best of Mumbai with thorough knowledge about the city that we provide you.

• ABOUT MTDC

Maharashtra Tourism Development Corporation (MTDC) has been established under the
Companies Act, 1956, (fully owned by Govt. of Maharashtra) for systematic development of
tourism on commercial lines, with an authorized share capital of Rs. 25 crore. The paid up
share capital of the Corporation as on 31st March 2013 is Rs. 1538.88 lakhs.

The Corporation receives from the State Government financial assistance in the form of share
capital and grants. The State Government has entrusted all commercial and promotional
tourism activities to this Corporation.

MTDC has, since its inception, been involved in the development and maintenance of the
various tourist locations of Maharashtra. MTDC owns and maintains resorts at all key tourist
centers and having more resorts is on the plan.

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 CHAPTER NO. 4
HYPOTHESIS

• 79% of the foreign tourists/ visitors to the state of Maharashtra visited Mumbai. The
next favourite is Pune.
• Amongst packaged components, majority of the people had opted for Travel+
Accommodation. Domestic visitors spend more on accommodation than anything
else.
• All Maharashtrian delicacies are equally popular
• All 4 P’s of marketing are equally used to attract tourism in Maharashtra.
• All media promotions are equally effective in each and every city/ locations of
Maharashtra.
• There is no relationship between gender of tourists and their stay at MTDC.

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 CHAPTER NO. 5
LITERATURE REVIEW

The literatures on the various aspects of tourism are quite enough. But literature on the
various aspects of travel, tourism, recreational and hospitality are found only in the western
country. Many scholars have written books dealing with their views with different issues
of tourism.
A book written by Cooper C. (1999) entitled “Tourism Principles and Practices” was
elaborating theoretical framework of tourism. He underlined concept and indicators of
tourism demands. He also emphasized on economic, environmental and socio-cultural
impact on tourism development. He highlights issues pertinent to the future of tourism
development.
Romila Chawla (2003) wrote an important book entitled “Tourism in the 21st Century”.
She emphasized on important features of the tourism industry, its contribution to the
national integration and creation of harmonious social and cultural environment and also
suggests the promotion of arts, crafts and culture and brings about prosperity and
sustainable development. Twenty first century is the age of information technology and
tourism. She gives aspects and challenges of tourism in the Twenty first century.
J. K. Sharma (2000) wrote his famous book “Tourism Planning and Development: A New
Perspectives”. He attempts the basic foundations of tourism planning and development
caters to tourism designers, planners and developers of varied experiences and knowledge
for planning of tourism industry in near future. He describes the concept of tourism
planning, approaches, techniques and principles applied at various levels. He emphases on
integrated approach and incremental increase in quality of tourism services and effective
management of tourism. He gives 56 transportation, services, information and promotion,
physical environment and tourism organizations as the basic components for tourism
planning and development in a particular region. He not only attempts to present an
alternative tourism planning and development process which is sustainable, but also
recommends for conceptualizing sustainable development.
Dr. O. P. Kandari and Ashish Chandra (2004) wrote a book entitled “Tourism
Development Principles and Practices”. He noted that planning and assessment are
important parts of sustainable development of tourism. He focused on issues of tourism
development, particularly from economic, ethnic and environmental perspectives and also
explained the goals and strategies for effective tourism practices. He identified the key
issues of carrying capacity and community participation. He also stated that role of tourism
in rural development is fundamentally an economic one and can help to sustain and improve
the quality of life in rural areas.
M.A. Khan (2005) wrote a book on “Principles of Tourism Development” which deals
with hotel industry and tourism, these are the two significant sectors of modern day
economy, tourists are honoured guests and the hotels offer them the demanded hospitality.
He also focused on the role of information technology in tourism industry.
Manish Ratti (2007), in his “Tourism Planning and Development” book which deals with
the tourism industry also provides a number of job opportunities to the local people, adverse

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 effect on the destinations; it contains vital information on tourism planning and
management, crucial issues are given an elaborate treatment.
Dr. Kulwant Singh Pathania and Dr. Arun Kumar (2008), “Tourism in India” focused
on all aspects related to the tourism and outdoor 57 recreations as resources based have
been useful for the development of any tourist destination in India.
Dr. M.M. Khan (2009), wrote an important book series on “Encyclopaedia of Tourism”.
He emphasized on theoretical framework of tourism development such as fundamental
aspects, salient features and various organization. He gives the role of tourism organization
at the international and national levels for the development and promotion of tourism
industry, all phenomenon has been explained in Vol-I. In Vol-II, he stated the origin of
tourism, types of tour operations, system of social organizations, different theories of
criminality, relation between tourism and hotel industry. Vol - IV deals with the basic
aspects of ticketing and booking, global ticketing, complete history of ticketing and
booking of air, rail, water and road transportation for travelling.
M. B. Potdar (2003) in her research work (Unpublished doctoral Thesis) entitled “Tourism
Development in South Konkan” reveals a treasure of tourism, beaches, horticulture, scenic
beauty, historical monuments, temples and churches, local folk arts, handicrafts, food and
festivals, biotic life are the resources available for ideal tourism in South Konkan. Therefore
there is tremendous scope for tourism development in South Konkan. She studied economic
and socio-cultural impact on local people by considering case studies in study region. In
her research work, she lighted on some problems and suggested remedial measures for
better development of tourism in south Konkan.

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 CHAPTER NO. 6

RESEARCH METHODOLOGY

• RESEARCH

Research comprises "creative and systematic work undertaken to increase the stock of
knowledge, including knowledge of humans, culture and society, and the use of this stock of
knowledge to devise new applications. “It is used to establish or confirm facts, reaffirm the
results of previous work, solve new or existing problems, support theorems, or develop new
theories. A research project may also be an expansion on past work in the field. Research
projects can be used to develop further knowledge on a topic, or in the example of a school
research project, they can be used to further a student's research prowess to prepare them for
future jobs or reports. To test the validity of instruments, procedures, or experiments, research
may replicate elements of prior projects or the project as a whole. The primary purposes of
basic research (as opposed to applied research) are documentation, discovery, interpretation,
or the research and development (R&D) of methods and systems for the advancement of human
knowledge. Approaches to research depend on epistemologies, which vary considerably both
within and between humanities and sciences. There are several forms of research: scientific,
humanities, artistic, economic, social, business, marketing, practitioner research, life,

Research has been defined in a number of different ways, and while there are similarities, there
does not appear to be a single, all-encompassing definition that is embraced by all who engage
in it.

One definition of research is used, "Any creative systematic activity undertaken in order to
increase the stock of knowledge, including knowledge of man, culture and society, and the use
of this knowledge to devise new applications."

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 • RESEARCH METHODOLOGY

As we have seen that the second chapter is devoted to the review of literature of the research
study. Its aim is to the vibrant scope of travel and tourism in India with reference to Mumbai.
Here, the methodology adopted to carry out this study. It describes in detail the target
population, sample, and the tools of data collection technique required for the research work.

The most common tools applied nowadays are: questionnaire, interview, tests, verbal reports
and informal consultations. Selection of the specific type of tool depends on the kind of
research and type of information required, that is whether it is qualitative or quantitative. This
study has adopted the questionnaire as the research tool to get the feedback as well as opinions
about managing the vibrant scope of travel and tourism in India with reference to Mumbai.
This analysis is expected to show the weak and strong areas in the travel and tourism industry
in India.

• RESEARCH QUESTIONS

1. What is the purpose of your visit to Mumbai.

2. Do you know what Mumbai is famous for.

3. Do you feel that the Maharashtra tourism department is promoting tourism well in Mumbai.

4. What improvements are needed to promote tourism in Mumbai.

5. How would you rate your experience as a tourist in Mumbai.

• LIMITATIONS OF THE STUDY

As all studies and researches have limitations, any study just makes more ground or room for
further study. Same as researcher faced certain limitations during the phase of this study.
Certain limitations are listed below.

1. This study is limited to plans of Mumbai.

2. Availability and access to data related to plans.

3. Specific aspect from generalization has its self-imposed limitation.

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 CHAPTER NO. 7
DATA ANALYSIS, INTERPTRETATION AND PRESTENTION

• AGE GROUP EVALUATION

For Questionnaire survey different age group were questioned to get varied views for the
vibrant scope of travel and tourism in India with reference to Mumbai. Different age group
views help gathering overall dynamic information to reach up-to-date conclusion. Major
percentage of youth and aspirants were questioned as tourism and interest in travel activities
which includes popular tourist attraction, hotels, khau gallis, nightlife, etc.

• GENDER EVALUATION

Both male and female were surveyed for questionnaire filling as tourist in Mumbai, Interest in
travelling all around Mumbai and sightseeing different places. Gender evolution mostly equals
both for males and females.

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 • PROFESSIONAL OVERVIEW

Students were majorly surveyed for the research and remaining business person & professional
were questioned as to obtained dynamic and overall view for proper updating of research.

• RESIDENTIAL STATUS OVERVIEW

The study of the vibrant scope of travel and tourism in India with reference to Mumbai. The
survey, when studied for residential status overview explains the availability of 88% nearly of
Indians, approximately 9 % of foreigners and remaining slot adds up for NRI Tourist. As the
study comprises major focus on Mumbai suburb the majority slot is of Indian tourist travelling
to and throughout Mumbai. And least percentage highlights the NRI section.

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 • WITH WHOM YOU ARE TRAVELLING?

Tourists have travelled with various accompanies to Mumbai with majority of them travelling
with their friends, then with their families. Most of the travellers liked travelling with a group
irrespective of that they travelled with their friends or family but there were a few who choose
to come on a solo trip to Bombay.

• WHAT IS THE PURPOSE OF YOUR VISIT TO MUMBAI?

Mumbai being travel and tourism hub attracts huge number of crowd. Additionally, is a
metropolitan city. Every head has its own purpose to travel around the Mumbai. The research
proclaims and signifies very brief note with reference to travelling which includes sightseeing,
business visits, family or friends meets etc. Approximately, 28% of travellers explains their
purpose as sightseeing to visit Mumbai, which means Mumbai at developing graph on the part
of travel and tourism. Nearly 10% visit are business purpose followed by multipurpose visits
which includes nightlife, visit to temples or religious places combined contributes 20% visits.
Hence the graph explains visitors have dynamic and various purpose with subjective concern
to travel Mumbai.

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 • DO YOU KNOW WHAT MUMBAI IS FAMOUS FOR?

Mumbai the ‘CITY OF DREAMS’ gives various purpose to visit it. Mumbai has its own
histrory. Enlighting the british era with its archiological sites listed by the UNESCO, CST,
Gateway of India ,the Sidhivinayak Temple, etc are some of them. Also Mumbai being the
Economic Capital of India provides a number of opportunities for the skilled as well as
unskilled labours in various sectors. Being an metropolitian city it has great advances in its
medical sector which attracts tourists from all over the country and the world for treatments.
Mumbai’s nightlife atrracts an enormous number of people specially the youth and according
to the survey its about 50% .

• DID YOU KNOW MUMBAI IS ALSO FAMOUS FOR KHAU GALLIS?

While doing the survey of tourist in Mumbai, people have shown the interest towards delicious
food on the streets of Mumbai. Mostly tourists are visiting the khau gallis, their they have
various types food items.

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 • WHAT IMPROVEMENTS ARE NEEDED TO PROMOTE TOURISM
IN MUMBAI?

Mumbai being a tourist place has the following requirements to attract more and more visitiors,
but according to research impoverments in hygiene and sanitation facilites are seen. Being
highly populated and huzz-buzz mobile traffic, the parameter which is required in
impoverments need efforts. Else other parameter including publicity and promotion, hotel
accomdation, etc are on the same gtaphical scale that requries impoverment.

• HOW WOULD YOU RATE YOUR EXPERIENCE AS A TOURIST IN

MUMBAI?

Ratings according to the research to rate the experience as a tourist in Mumbai, explains
excellence contributing to more than ¾ of pie chart i.e. more than 75%. This proclaims Mumbai
to be a one the great place to explore and flourish, it means visitors like Mumbai to be a best
tourism option. Overall, interpretation concludes high rating and good experience submitted
by tourist.

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 CHAPTER NO. 8

DISCUSSIONS
Taking cues from New York, Sydney, Boston, and Chicago, which have been developed into
tourism destinations, the state is finalising a first-ever comprehensive tourism development
plan to attract domestic and foreign travellers to Mumbai. The estimated cost of the project is
₹676 crore.

To separate tourists based on their preference, the state plans to offer five circuits or tour
packages that club sites with similar themes together. The packages have been divided into
religious sites, museums and art galleries, popular markets, waterfronts and gardens, and old
iconic residential areas such as Khotachiwadi, and Parsi Colony. It also aims to give a boost to
cultural events such as Ganesh Chaturthi celebrations, Bandra Fair, Mumbai Marathon,
Mumbai International Film Festival, IPL matches, Kala Ghoda Festival, and Elephanta
Festival.

For the existing tourist sites, it will lead to creation of better infrastructure, such as better
parking facility, more ATMs, food stalls, toilets, drinking water kiosks, 24x7 tourist helpline,
smartphone applications, websites, and tourist information centres. Currently, domestic tourists
come to Mumbai for leisure, health care and business, while international tourists come for
business purposes. Tourist visits are the peak during January and December. The idea is to get
tourists to Mumbai’s famous and lesser-known sites through the year.

The proposal ranks Mumbai high on connectivity to the rest of India and the world and its
uniqueness thanks to Bollywood, beaches, and renowned heritage sites, but ranks it low on
climate, cleanliness, crowding, transport infrastructure, and availability of information for
tourists. The plan includes development of basic infrastructure as well as world-class facilities.
The state also plans to cover Mumbai’s natural and cultural heritage such as waterfronts and
beaches, Sanjay Gandhi National Park, Kanheri caves, Aarey Milk Colony, Elephanta Caves
and heritage structures.
There is a lot to see in Mumbai, but the typical "tourist" sights are concentrated in South
Mumbai.
By Indian standards, Mumbai is a young city and much of the land comprising the city did not
exist until it was claimed from the sea over three centuries ago. It is therefore, a pleasant
surprise to find rock cut caves such as the Elephanta, Kanheri, and Mahakali within city limits.
• Colonial buildings
The British built a magnificent city within the walls of Fort St. George, which lies at the
southern extremity of the city. Some fine examples of the Gothic revival, Neo-classical style
and Indo-Saracenic style are seen within this area. To get the best [South Mumbai] experience,
stroll around the wide streets of the area right from Churchgate to Colaba. These areas are all
beautifully planned and have wide and clean pavements unlike the rest of the city. Famous
monuments to be seen in this area are the Gateway of India, the Chhatrapati Shivaji Terminus
(Victoria Terminus) building, the Municipal Corporation and Police Headquarters and the

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Chhatrapati Shivaji Vastu Sanghralaya (formerly, the Prince Of Wales museum). The famous
Taj Mahal hotel is located just opposite the Gateway of India. The Mumbai University
buildings and the High Court are also excellent examples of colonial architecture in the city.
There are a lot of other modern structures to look at in this area. The area known as Marine
Drive (right from Chowpatty beach to NCPA) is home to a large number of buildings built in
the Art Deco style. Mumbai is second only to Miami in the number of Art Deco buildings.
some famous buildings in this style are the Eros and Regal cinemas.
• Museums and galleries
Some of the most famous museums and art galleries in India are found here. The Kala Ghoda
area in South Mumbai teems with them, particularly the Chhatrapati Shivaji Maharaj Vastu
Sangrahalaya (Prince of Wales Museum) [55], and the National Gallery of Modern Art [56].
Once again, most of them are concentrated in South Mumbai. Also worth planning a visit is
Jehangir Art Gallery, also at Kala Ghoda, displays changing exhibits by notable artists. The
plaza next to the gallery also regularly displays exhibits of various artists.
Situated in Nehru Complex in Worli is Nehru Centre Art Gallery at Worli, a gallery dedicated
to young and promising talent along with established artists. Also within the complex is located
a permanent exposition, Discovery of India, which attempts to cover every aspect of artistic,
intellectual and philosophical attainment of India through ages. The exposition spreads across
14 galleries and reflects true identity of the country. On the other end of the complex, Nehru
Science Centre - which has a separate entrance from Mahalaxmi race course road, has a
permanent exhibition on 'interactive and exciting' science related exhibits highlighting science
principles in fun yet educational way.
• Beaches
Mumbai has a few beaches, including one in the downtown area. But they aren't that great and
the water off Mumbai's coast is extraordinarily dirty. The relatively better ones are in
the Northwest Mumbai area. However, they are a great place to see how the locals spend their
Sunday evenings, with various food and game stalls.
There are other beaches to be found such as the Girgaon Chowpaty in South Mumbai, Juhu
beach in the western suburbs and Aksa Beach in Malad. The currents don't seem strong, but
particularly in the rains, lots of people die from drowning, so avoid getting in the water
(especially at Aksa Beach). A word of advice to women: Bombay beaches are not the kind you
can wear swimsuits to, particularly two-pieces.
• Zoos, parks and gardens
Mumbai has a justified reputation as a concrete jungle, but there are some nice pockets of
greenery within the city. It is also one of the rare metropolises to have an entire national park
within its borders. (Borivali national park also known as Sanjay Gandhi National Park[57]).
You will not visit Mumbai for them, but if you are already here, they make a nice escape from
the din and bustle. It also houses the ancient Kanheri Caves crafted out of rocky cliffs, which
dates back to 2,400 years. Entrance fee: Indians/Foreigns 30/30
Besides, at Andheri in the North there is a nice little Bhavans Nature Adventure Centre offering
nature trails, animal care sessions and adventure activities, interesting for children and
youngsters; 5-minute walk from Azadnagar metro station and 15-minute walk from Andheri
station

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The city zoo (Veermata Jijabai Udyan) is in Byculla and is a colonial relic which is surprisingly
well-preserved. The animals may look rather emaciated, but the sheer diversity of trees on this
lush zoo is worth a trip.
Some city parks are very well-maintained and combine history as well. The "Hanging Gardens"
on Malabar Hill offers stunning vistas of the Marine Drive. Opposite the Hanging Gardens,
there is another park which is known as Kamla Nehru Park, famous for the striking shoe-shaped
structure which has been filmed in various Bollywood movies
Further in South Mumbai, the Mumbai Port Trust Garden, is another hidden gem. This is set
off a small side street off the Colaba Causeway 2-3 kms south of the main section. Once again,
lovely views of the port, the naval yards, and sunset.
In central Mumbai, there are the Five Gardens. Mainly used by walkers in the morning, it is a
mess in the evenings. But the gardens encircle some historic, art deco residences.
• Markets and crowds
Mumbai is probably worth visiting just for its street markets, the hustle of vendors, and the
madness of the crowds. If you are interested in buying handicrafts, brass items, crystals or
jewelry, then, you should head to Colaba market or can visit Silver Centre by Sangeeta Boochra
inside cottons at kemps corner for authentic Indian jewellery.
• Modern buildings and malls
Once the British left, the zeal to wipe away the traces of colonial rule was, unfortunately, not
matched by the enthusiasm to build a new city that matched the grandeur of the British-era
buildings. Now, while the shabbiness of the socialist era is thankfully being replaced by
architecture with an eye on aesthetics, the new malls, multiplexes, and office buildings that are
coming up are indistinguishable from those anywhere else in the world. Still, they are worth a
look, especially if you want to have a look at India's success story. Skyscrapers exceeding 60
stories now dominate the skyline.
For long, Inorbit Mall was the only mall offering a lot of variety for shoppers. Palladium, built
within the High Street Phoenix, broke the monopoly of Inorbit Mall. From state of the art
interiors to international brands, the Palladium has everything. Nirmal Lifestyles Mall (now
defunct) in Mulund and Metro Junction Mall in Kalyan used to be two of the largest malls in
Mumbai. R-City in Ghatkopar is now the biggest and best mall in the City. Located in the
central suburbs, they are quite popular in the city.
Powai is a modern central Mumbai suburb with European looks. Powai houses the Indian
Institute of Technology and is built around fabulous lake. Most of the construction is in a
township format and is privately built. It houses twenty top of the line restaurants, two large
convenience stores, a handful of coffee shops and entertainment areas. Initially built as an
upmarket self-contained township, Powai has now grown into a business process outsourcing
hub in Mumbai. The township reflects both characteristics; you will often find families
shopping and twenty somethings hanging out in tables next to each other.
• Religious places
Mumbai has temples, mosques, churches, Parsi agiaries, and even a few synagogues reflecting
the diversity of its citizens. While these are naturally of interest if you are a believer, some, like
the Portuguese church at Dadar are worth visiting just for their unique architecture.
Haji Ali Dargah is one of the most visited places in Mumbai. The Dargah Sharief is built on a
tiny inland located 500 meters from the coast, in the middle of Worli Bay, in the vicinity of

22
Worli. People from different religion and places visit this places. More than 80,000 people visit
Dargah every week.
One notable monument in the northwest suburbs of Mumbai is the Global Vipassana
Pagoda (Global Pagoda), Gorai, Mumbai. It is a meditation centre that can seat 8000 people.
Vipassana literally means meditation, and the centre runs 10-day meditation courses and 1 day
mega course on Sundays. The courses are free of cost but you would have to register for them
in advance on their website.
Siddhivinayak temple of Mumbai is very famous. It is located in Dadar and you can easily get
a taxi to go to the temple from the Dadar railway station.
The city also boasts of Jewish places of worship predominantly in the area called Byculla.In
this area the three prominent sub castes amongst inhabiting Jews of Mumbai lived. They were
Bagdadi Jews, Bene Israelis and the locals who had converted over a period of time and lived
in the hinterland.
There are two Hare Krishna (ISKCON) temples located near the Juhu beaches and Chowpatty
beaches. They are very popular tourist attractions ranking in the top 5 Mumbai attractions. The
devotees perform active worship of Lord Krishna and one can hear and participate in the sacred
Hare Krishna chanting.

23
 CHAPTER NO. 9

CONCLUSION AND SUGGESTIONS

Mumbai, previously known as Bombay is one of the most populous and biggest cities
of Maharashtra. Also, the biggest metropolis of this state, Mumbai is also popular as the
entertainment and financial capital. It is the largest city of India and fondly called as the city
of dreams. It is a place filled with dreamers and people who work hard day and night to achieve
their dreams. From struggling actors, labourers, Bollywood stars to gangsters, Mumbai has a
lot. A lot that can be written about and talked about! Mumbai is also home to one of the biggest
slum areas as well as home to the richest and thus it is only fair to describe Mumbai as a city
for all. The majorly spoken language is definitely Hindi, but this city has welcomed people
from all faiths and religion warmly. If you want to know and experience diversity, visit
Mumbai. This city also has its very own language that is the Bambaiiya Hindi. Known to be a
city filled with warm and friendly people, we believe that anything written about Mumbai is
never enough.

If you are planning to visit Mumbai, trust us when we say it may look intimidating
initially, but it is not. In fact, it is one of the friendliest cities of India. The extreme energy and
the fast-paced life of the people here cannot be easily matched. The heart of Mumbai has some
of the best and beautiful colonial architecture and if you venture out to the lesser known lanes,
you will also come across several distinct bazaars, temples, fancy restaurants and a nightlife
that is one of its kinds. Before Mumbai became the city hat it is now, it was a collection of
seven islands which was eventually formed to form Bombay. It was given to the British as
dowry to Charles II who married Catherine of Braganza.

24
 The island city that Mumbai is today is owing to these reclamations and these islands
were home to several fishing colonies. The British made Mumbai an important port since it
was already had a natural harbour but it rose to its richness during the American Civil War
when cotton supplies were completely stopped from America to Britain. India made the most
of this situation and it is said that traders earned approximately 80 million pounds which is a
lot of money. This made way for Bombay’s very own merchant traders who were rich. As you
walk around in the many lanes of South Bombay you will still get to witness the remnants of
this city’s glorious past. Cotton factories and m1any buildings that are dilapidated are still to
be seen scattered around many parts of Mumbai, especially South Mumbai.

Its resilient nature stands out and it has helped the people of this city move on
easily and strongly. There are some cities that just manage to attract you, Mumbai is one of
them. The spirit of this city is very contagious and addictive. And like the popular saying goes,
ones who have lived in Mumbai for longer find it hard to like or love any other city. There is a
little of everything for everybody in Mumbai. So, whether you visit the place for work for
pleasure or to settle, it won’t cease to impress you.

There are several attractions in Mumbai that will leave you awe struck. A walk around
the streets of Colaba or near Churchgate is enough for you get a glimpse of the colonial era
buildings. Some of the many monuments that give Mumbai a British look and feel are
Chattrapati Shivaji Terminus, flora Fountain, High Court, Taj Hotel, Gateway of India and also
the Asiatic Society. These are just some of the many attractions that this city of dreams has.
There is a lot more to see and do in this busy city. Let us take a look at some of the best places
to visit in Mumbai. If you do make a trip any time soon to this city, you know that these are
the places that you must visit. Unlike the notion that there aren’t too many places to see in
Mumbai, the fact is that this city is every traveller’s delight.

Apart from this, another every interesting par about this city is that in spite of the several
unfortunate incidents and acts of terrorism this city has seen, it still moves on and lives with
the same love for Mumbai. A city of extremes, a city of paradoxes, a city of unlimited
possibilities and surprises, this is a city that defies all definitions. The heart of Bollywood, the
commercial capital, a melting pot of cultures, traditions and religions, Mumbai has a little
something tucked in for every kind of tourist that comes her way.

A city that’s always on the move, always in a hurry, always crowded, Mumbai has
much to offer from history to arts to shopping and nightlife. You could start your day at the
sea-facing Gateway of India and take a ferry along the coast or take a look at the latest
inclusions at the famous Jehangir Art Gallery and stop for a cup of tea and conversation at the
gallery’s quaint little café, Samovar.

Marvel at the colonial architecture of South Bombay, wind your way through the many
streets of ‘Town’ as it’s lovingly called, gaze at the Queen’s Necklace at Marine Drive, touch
the tip of the city from Nariman Point, walk along the famous spots where iconic Bollywood
scenes have been shot, watch the city go by from the steps of the Asiatic Society Library and
soak in all the activity with a tower of beer from Café Leopold.

Head to Chowpatty or Juhu beach for an ice gola and take a Victoria ride for a taste of
the old world charm in this modern metropolis. Catch a play at the grand NCPA or the cosy

25
little Prithvi Theatre. Hit the swish suburb of Bandra and check out the crowd waiting in front
of the homes of Shahrukh Khan and Salman Khan. Bargain your way at the street shops on
Linking Road or Hill Road.

From Haji Ali at Worli, to Siddhivinayak Temple at Prabhadevi, to the many beautiful
churches sprinkled across the city, and a sneak peek into the city’s curious Parsi history, feel
the peace and vibrancy of religious and cultural co-existence.

Eat the lip-smacking kebabs at Mohammed Ali Road, seafood at Mahesh Lunch Home,
Berry pulao at Britannia, South Indian dishes at Matunga, street food like vada pao, pao bhaji,
dosa and the ever-popular Bombay sandwich. Those with a sweet tooth (or not), do try the
interesting ice cream flavours at Naturals, K Rustom's and Bachelor's Juice House.

Whatever you do, don’t miss the Mumbai Local to really be a part of the madness that is
Bombay.

26
 CHAPTER NO. 10
REFERENCES
1. Kandari, O.P. & Chandra Ashish, (2004), Tourism Development Principles and
Practices.
2. Sharma, J. K. (2000), Tourism Planning and Development
3. Khan, M. A. (2005), Introduction to Tourism
4. Shinde, P.G. & et.al, (1997), Environmental Studies
5. Cooper, C et.al (1999), Tourism Principles and Practices
6. Khan, M.A(2005), Principles of Tourism Development
7. Narasaiah Lakshmi, M (2004), Globalization and Sustainable Tourism
Development
8. Ratti Manish, (2007), Tourism Planning and Development
9. Khan, M. M. (2009), Encyclopaedia of Tourism, Vol. I, Himalaya Books Pvt. Ltd,
Mumbai.
10. Pathania Kulwant Singh & Kumar Arun, (2008), Tourism in India
11. Chawla Romila, (2003), Tourism in the 21st Century
12. Potdar, M. A. (2003), Tourism Development in South Konkan
13. Maharashtra Unlimited (2009) Vol. 1

INTERNET

www.maharashtratourism.gov.in
www.lonelyplanet.com
www.portal.mcgm.gov.in
www.wikitravel.org
www.wikipedia.com
www.tourmyindia.com
www.india.com
www.mumbaitourism.co.in
www.konkandarshan.com

27
 ANNEXSURE

QUESTIONNAIRE

Name:
Age: up to 20 years 20 – 30 years 30 – 50 years 50 and above
Gender: a) Male b) female
Occupation: a) Student b) Business person c) Professional d) other
Residency status: a) Indian b) Foreigner c) NRI

1) Are you traveling?

a) Alone b) with friends c) with a group d) with family

2) Which is your home country? ---------

3) Which city do you reside in? ----------

4) What is the purpose of your visit to Mumbai?

a. Sightseeing
b. For business purposes
c. to visit Temples or religious places
d. to meet friends/relatives
e. Medical treatment
f. nightlife
g. any other (Please specify…………………………………)

5) How long you propose to stay in Mumbai?

a)1-3 days b) 4 – 10 days c) 10- 30 days d) up to 2-month d) more than 2 months

6) Have you been to Mumbai earlier?

a) Yes b) no

28
 7) From where did you get to know about Mumbai?
a. From web sites
b. from friends/relatives
c. from journals /travel magazine
d. From newspaper reports
e. from TV advertisements
f. From movies
g. from social media
8) Do you know what Mumbai is famous for?
a) Temples
b) sight-seeing places
c) world heritage sites
d) medical tourism
e) as corporate headquarters of companies
f) architectural marvels
g) nightlife
h) any other

9) Are you aware about khau gaalis in Mumbai?

a) Yes b) No

10) Did you face any problem with homeless/street wranglers in Mumbai?
a) Yes b) No

11) how did you find street shopping in Mumbai?

a) excellent b) very good c) good d) somewhat good e) Not at all good

12) Do you find enough International bank’s ATM facilities in Mumbai?

a) Yes b) No

13) Have you experienced Mumbai nightlife?

a) Yes b) No

14) Do you know about adventurous spots around Mumbai?

a) Yes b) No

15) Do you find safety regulations or emergency contacts dependable in Mumbai?

a) Yes b) No

16) Have you been to any festival in Mumbai?

a) Yes b) No

17) Did you stand a chance to see any Bollywood celebrities in Mumbai?
a) Yes b) No

29
 18) How do you find the people of Mumbai when it comes to hospitality?
a) excellent b) very good c) good d) somewhat good e) Not at all good

19) Do you feel this city is having enough facilities for tourists?
a) Yes b) no

20) How homely do you feel during your stay here in Mumbai?
a) very much homely b) homely c) somewhat homely d) Not at all homely

21) Do you think there are enough hotels for every budget?
a). Yes b) No

22) How good is the connectivity in Mumbai?

a) excellent b) very good c) good d) somewhat good e) Not so good

23) Do you feel that the Maharashtra tourism department is promoting tourism well in
Mumbai?
a) very well b) well c) somewhat well d) Not so well

24) What improvements is needed to promote tourism in Mumbai?

i. Publicity and promotion
ii. Infrastructure for transportation
iii. Hotel accommodations –range and availability
iv. Hygiene and sanitation facilities
v. Hospitality of persons dealing with tourists
vi. General etiquette of people
vii. Any other…………………………….

25) How would you rate your experience as a tourist in Mumbai?

a) excellent b) very good c) good d) somewhat good e) Not so good

26) Which all places did you visit in Mumbai?

1. ---------
2. ---------
27) Which place in Mumbai did you like the most? ---------------

30