www.venture-asia.org
We are all about…
www.venture-asia.org
Venture for Fund Raising
VISION The only one
A community that of its kind in
celebrates the joy of Asia!
giving and ensures a
bountiful and MISSION
sustainable world To provide consulting, public
information, research, and
training assistance to individuals
and organizations so that they
can raise and give resources to
fulfill their missions
www.venture-asia.org
Venture Partners
Consulting Training
ASEAN Foundation Cordaid Partners
Ayala Foundation British Council
CBN Asia International Development
Research Centre sponsored
Far East Broadcasting environmental research
Corporation groups and developmental
Haribon Foundation research organizations
Habitat for Humanity The Nature Conservancy
International Institute of Rural Partners of the Ford
Reconstruction Foundation, Synergeia
Miriam College Pfizer & The Asia Foundation
Victory Leadership Institute sponsored Patient Groups
St. Paul University QC Philippine National Red Cross
The Asia Foundation Voluntary Service Overseas
www.venture-asia.org
Research Publications
The Fund Raiser’s Guide Investing in Ourselves: Giving &
to Fund Raising Fund Raising in Asia
Fund Raising in
the Philippines
www.venture-asia.org
Survey on Giving 2001
www.venture-asia.org
Survey on Giving 2003
www.venture-asia.org
In the Philippines...
www.venture-asia.org
In the Philippines...
Not Give 5% 7% 3% 8% 1%
www.venture-asia.org
In the Philippines...
Gov’t 14% 6%
* Based on survey commissioned
by Venture for Fund Raising, April
Not Give 5% 7% 15 – May 21, 2003 in partnership
with NFO Trends
www.venture-asia.org
In the Philippines...
Top Causes Supported
Ranking Total
94% Children
92% Education
91% Youth
www.venture-asia.org
Survey on Giving 2003:
A Closer Look at Giving in
Metro Manila
www.venture-asia.org
Are Filipinos too poor to give?
www.venture-asia.org
Ever Given
Not 5% 7% 3% 8% 1%
Give
www.venture-asia.org
Incidence of giving in the
past 12 months
www.venture-asia.org
People give!
Well over 90% of them
www.venture-asia.org
Who do they give to? (ever)
www.venture-asia.org
Who they gave to in the
past 12 months?
Total College Yup Yum Mature
www.venture-asia.org
How often do Filipinos give?
NON- Total College Yup Yum Mature
PROFIT
Weekly 8% 10% 0% 11% 13%
Monthly 26% 29% 31% 21% 22%
Quarterly 13% 10% 13% 16% 16%
2x/year 6% 3% 6% 5% 9%
www.venture-asia.org
How often do Filipinos give?
CHURCH Total College Yup Yum Mature
Weekly 56% 61% 59% 53% 53%
Monthly 29% 30% 23% 31% 30%
Quarterly 4% 1% 6% 4% 4%
2x/year 2% 1% 3% 0% 2%
Annually 7% 3% 4% 8% 10%
www.venture-asia.org
How often do Filipinos give?
GOV’T Total College Yup Yum Mature
Weekly 13% 30% 0% 0% 14%
Monthly 25% 60% 0% 14% 14%
Quarterly 8% 0% 0% 0% 29%
2x/year 6% 0% 33% 0% 0%
Annually 27% 10% 33% 57% 14%
www.venture-asia.org
People give to the church more often,
weekly or monthly. They prefer giving
monthly or annually to non-profits and
to the government.
www.venture-asia.org
How much do they give?
Each time Peso Value Index
College P384.20 100
www.venture-asia.org
The married and mature tend to
give more, more than double that
of the single people.
www.venture-asia.org
2003 survey says…
How much do they give?
Non-profit Church Government
www.venture-asia.org
Non-profit sector receives the highest
amounts, more than triple of the
church or more than double than that
of the government.
www.venture-asia.org
However, we must remember that
giving to the church is more
consistent and regular.
www.venture-asia.org
For the non-profit organization a
good target to ask for is P150
monthly or P1,200 annually.
www.venture-asia.org
Top causes
Ranking Total
94% Children
92% Education
92% Elderly & Disabled
91% Health & Nutrition
91% Youth
www.venture-asia.org
Top Causes Supported
Cause College Yuppies Yummies Mature
Child Welfare 94% 92% 95% 95%
Elderly & Disabled 91% 91% 92% 93%
Health & Nutrition 91% 89% 92% 90%
Basic Education 89% 92% 96% 91%
Youth 88% 89% 93%
Women’s Welfare 84% 81% 87% 86%
Environment/Endanger 75% 74% 76% 73%
ed Species
Employment/Livelihood 75% 80% 82% 81%
/ Microfinance
Poverty Housing 72% 79% 81% 76%
Rural Development 68% 74% 77% 75%
Indigenous People 66% 72% 66% 65%
www.venture-asia.org
How do they perceive me?
www.venture-asia.org
Top 5 Attributes to Giving
1. Informs donors where funds are being used
2. Has a genuine motive to serve
3. Has interesting programs
4. Supports a religious cause; and
5. Has a good reputation and
Promotes a cause
www.venture-asia.org
How Filipinos Perceive the…
Rank Non-profit Church Government
www.venture-asia.org
What have we learned?
www.venture-asia.org
2003 survey says…
www.venture-asia.org
2003 survey says…
www.venture-asia.org
2003 survey says…
www.venture-asia.org
2003 survey says…
Levels of Involvement
MOST
MOST LEAST
LEAST
INVOLVED
INVOLVED INVOLVED
INVOLVED
InvolvedGiver
Involved Giver Prospect
Prospect Uncommitted
Uncommitted Wanting
Wanting
All aware of NGOs/private All aware of POs 4 in 5 aware of POs 1 in 5 aware of POs
organizations (PO’s) 1 in 3 gave to POs in 1 in 5 gave to POs in the None gave to POs in
Almost all gave to POs in the past 12 months past 12 months the past 12 months
the past 12 months Skewed to Cautious Skewed to Casual & Not prefer POs
Skewed to Connected & Givers
Carefree Givers
Cautious Givers Skewed to Yummies
3 in 4 prefer POs
All preferers for POs 1 in 5 preferrers for POs and Mature
Skewed to AB
Skewed to Yuppies Skewed to College More broad C
Affiliated with church Students
ABC+ organizations No affiliation with
Affiliated with church, Proportionate economic any organization
homeowners, alumni class
organizations
No dominant org
affiliation
www.venture-asia.org
In the Philippines...
What Works? Total Market 100
Less frequently used & high success rate More frequently used & high success rate
50
0 10 20 30 40 50 60 70 80 90 100
Telephone/text pledges 40
30
internet
10
Less frequently used & low success rate More frequently used & low success rate
0
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21,
2003 in partnership with NFO Trends
www.venture-asia.org
The First Nationwide Survey
on Giving 2006!
www.venture-asia.org
Possible Donors
Bilateral Agencies
Multilateral Agencies
Foundations
Corporations
Individuals
www.venture-asia.org
Individual Donors
Why They Give
They SHARE your:
- Values
- Mission
- Goals
- Strategy
- Project
They get a RETURN
www.venture-asia.org
In the Philippines...
www.venture-asia.org
In the Philippines...
Where is the Giving Market for
NGOs?*
Geographically: National Capital Region
Urban or Rural: Urban
Among Socio-economic Classes (SEC): Class E
Among the 2 Sexes: Female
According to Age & Work: Mature Adults
*Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on a 2006 survey commissioned by Venture for Fund
Raising, in partnership with Social Weather Stations
www.venture-asia.org
In the Philippines...
Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on survey commissioned by Venture for Fund Raising,
2006 in partnership with Social Weather Stations
www.venture-asia.org
In the Philippines...
ABC D E
Non-profit
356.13 106.69 851.04
Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on survey commissioned by Venture for Fund Raising,
2006 in partnership with Social Weather Stations
www.venture-asia.org
In the Philippines...
Non-profit
228.00 126.20 74.73 285.22
Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on survey commissioned by Venture for Fund Raising,
2006 in partnership with Social Weather Stations
www.venture-asia.org
In the National Capital Region...
Top Important Causes
Cause Top of Mind:
(NGO, Church, Gov)
Housing for the Poor Couples for Christ; Gawad Kalinga
www.venture-asia.org
In the Philippines...
Successful Strategies*
Percentage Fund Raising Strategies
81% Solicit to a Friend/Relative
78% Second Collection at Church
75% Walk-in Donation
68% Payroll Deduction
65% Solicitation Letter
65% Fund Raising Events Based on a 2006 survey
commissioned by
64% Coin Collection Venture for Fund Raising
in partnership with
64% Buying Products for a Cause Social Weather Stations
63% House-to-House Solicitation
62% Solicitation in Public Places
www.venture-asia.org
Fund Raising Works!
www.venture-asia.org
Fund Raising Vehicles
Special Events
Direct Mail
Face-to-Face Solicitation
Capital Campaign
Planned Giving
Other Effective Acquisition Strategies
⌧Direct Response Marketing
⌧Cause-Related Marketing
⌧Employee giving
⌧Email/Internet Fund Raising
⌧Affinity Cards
⌧Coin Collection
Earned Income
Grants
www.venture-asia.org
Key Principles
Fund raising is friend raising.
People don’t give money to causes, they give money to
people with causes.
An appropriate mix of funding sources helps to achieve
financial sustainability.
There are no quick fixes in raising funds.
Organizations need money to raise money.
Corporations support NGOs that complement their
mission and target their market.
www.venture-asia.org
Upcoming Trainings
The Basic Course on Fund Raising #48
May 27-29, 2008
www.venture-asia.org
JOIN US!
www.venture-asia.org
Venture for Fund Raising
www.venture-asia.org