3518 6648 1 SM PDF
3518 6648 1 SM PDF
Tito Imanda
Abstract
This article illustrates the process of reformulating Indonesian identities in the new “Si
Unyil” program, decisions made, their background and consequences. The new Unyil appears
for an ideal: parents miss an educational children television program. Production team seemed
to believe that this ideal is not blocking their needs for profit. The question is ‘who is the real
audience?’ ‘Children or their parents?’
When reproduced, “Si Unyil” series is problematic. In one hand, the old Unyil is no longer
fit the new television industry. Countryside setting is not interesting for the advertisement, so
in the new series Unyil lives in a suburb area, place for middle class, the most potential market.
Sarong and Malay’s hat, wore by old Unyil, now are being replaced by unbuttoned shirt and
backpack. The old Unyil played hide and seek and ate traditional cake, now Unyil plays video
game and eats ice cream. But this is an old legendary program for Indonesian children, how do
they put the Indonesian context?
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