4. Press ‘Send’
AGENDA
Introduction
Please view the Austrade website to register for any other markets of
interest www.austrade.gov.au/BeautyWebinars
Q&A
MARKET SNAPSHOT
INDONESIA
ARMELITA ADHITYA
BUSINESS DEVELOPMENT MANAGER
AUSTRADE – JAKARTA
MARKET OVERVIEW
INSIGHT:
Indonesia is projected to be the world’s 7th largest economy by 2030
Indonesia’s ‘consuming’ class number 45 million and is forecast to
increase to 135 million by 2030
Imported cosmetic sales in 2015 reached US$441 million
Indonesian consumers are becoming increasingly aware of their wellbeing
COSMETICS MARKET OVERVIEW
The large Muslim population in Indonesia is a huge potential market for halal
beauty products. The majority of Halal products are still offered by local
manufacturers
Since Australian products are not well known in Indonesia, the principal needs
to help their local partner with promotion and marketing
Use Social Media and social media influencers to promote your product
E-COMMERCE
SANDRA LIM
BUSINESS DEVELOPMENT MANAGER
AUSTRADE – KUALA LUMPUR
MARKET OVERVIEW
• Customized &
personalized beauty i.e. AI
distilled custom skincare
HANH NGUYEN
BUSINESS DEVELOPMENT MANAGER
AUSTRADE – HO CHI MINH CITY
MARKET OVERVIEW
Beauty and personal care market, predominated Cosmetics and personal care
by international brands: US$1,526m, +11.5% products are top physical goods
(2017)1; US$1,620m (2018f) +8.6 %CAGR 2018- for E-commerce
2021f2 • Top 4 SEA countries with highest
E-commerce penetration (Mid’17)5
2nd fastest growth rate in Asia Pacific (2017- • 7% of total beauty market 2017,
2022f)1 9% 2021f is in e-commerce2
• Beauty 50% online FMCG
Total cosmetic import (2017): US$840m, +27%3; purchases (4 urban cities)4
From Australia (2017): US$6.1m (0.7%), +119%3
1Euromonitor Beauty and Personal Care in Vietnam, Jun 2018; 2Statista July 2018; 3 ITC Trade Map- Jul 2018; 4 KantarWorldpanel ’17
5 GLOBALWEBINDEX, Q2&Q3’2017
TRENDS
Source: ASEAN-Australia-New Zealand Free Trade Area (AANZFTA) – Vietnam: Schedule of Tariff Commitments
DISTRIBUTION CHANNEL
BE MINDFUL OF…
Local partner: Establishing and maintaining a good relationship with your local
partners is crucial if you want to do business in Vietnam successfully
Discuss Quality and Service: Price will continue to be an important factor for
Vietnamese customers, but product quality and service are becoming more important
Discuss product innovation pathway: Consumers pay much more attention to
innovative forms and packaging (especially for skin care and colour cosmetics)
Discuss market investment: Potential investment with your future partner in branding,
channel and market development
SOCIAL MEDIA
Local partner: Establishing and maintaining a good relationship with your local
partners is crucial if you want to do business in Vietnam successfully
Discuss Quality and Service: Price will continue to be an important factor for
Vietnamese customers, but product quality and service are becoming more important
Discuss product innovation pathway: Consumers pay much more attention to
innovative forms and packaging (especially for skin care and colour cosmetics)
Discuss market investment: Potential investment with your future partner in branding,
channel and market development
THANK YOU!
DAMIEN ZUMBO
TRADE ADVISER – CONSUMER
AUSTRADE – SYDNEY
PLEASE SUBMIT ANY QUESTIONS
4. Press ‘Send’
MAJOR EVENTS / ACTIVITIES IN 2018/19
Australia Malaysia
Mr Damien Zumbo Ms Sandra Lim
Trade Adviser – Consumer Business Development Manager
Austrade Sydney Austrade – Kuala Lumpur
P: +61 2 9392 2898 P: +60 3 2782 5628
E: damien.zumbo@austrade.gov.au E: sandra.lim@austrade.gov.au
Indonesia Vietnam
Ms Armelita Adhitya Ms Hanh Nguyen
Business Development Manager Business Development Manager
Austrade – Jakarta Austrade – Ho Chi Minh City
P: +62 (21) 299 45431 P: +84 (28) 3827 0618
E: armelita.adhitya@austrade.gov.au E: hanh.Nguyen@austrade.gov.au
THANK YOU!