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Introduction to BinaryM

A different kind of social media agency

We are experts in We activate & enable


Professional Social Media Inbound Social Media
for Financial Services brands Strategy
Who we are
Leadership behind the business

Tino Ho Stuart P. Turner


CEO & Founder COO

Over 15 years in business development roles Agency lifer specialising in digital marketing
for high growth Financial Services start-ups solutions in the UK and APAC. I’ve worked with
and corporates across APAC. Hands on and a wide range of Financial services brands
leadership experience in B2B sales and Social from familiar household names to indie
Selling darlings
What do we do
Professional Social Media

Social Selling Content Marketing Activation


We help your sales teams to use We help you create clear and We help you activate the
social media networks to develop engaging content that supports adoption and roll out of
relationships with key decision the full customer journey professional social media across
makers within your audience your organisation
How we do it
Enablement & Delivery

Enablement Program Managed Services


We have developed a unique program that enables We deliver managed services to support specific
your organisation to adopt professional social media business initiatives or outcomes across the sales,
and aligns with your success metrics marketing and communications functions of Financial
Services businesses

Education Stream Corporate Communications


In person workshops and monthly webinars
Audience Growth
Development & Support Stream
Monthly webinars, weekly Q&A and membership to the Pipeline Development
BinaryM Community
Lead Generation
Richard Poulton
Managing Director
AFEX

I engaged the BinaryM team to reimagine our


organisation’s approach to social marketing and social
selling, which has led to results that bring to life the
BinaryM “people first, brand second” principles.
Wendy Robertson
Group B2B Marketing Manger
McMillan Shakespeare

I was really pleased to be able to test, learn and


prove that social selling was enabling our sales
people to connect to an audience much more
effectively than the traditional channels. So we
were surprised and delighted by the results.
Kevin Mitchell
Partner
Rochford Capital

The BinaryM team delivered one of the most eye-


opening professional social media workshops I've ever
been to. Their approach is rigorous, on the cutting edge
and focused on the things that matter. What I like about
them is that they practice what they preach and have
real sales and marketing experience.
Trevor Marinovich
Project Management Consultant
AECOM

The BinaryM team are world-class social marketers,


bringing great insight, perspective and credibility at the
intersection of sales and marketing. I’ve learnt a
tremendous amount from engaging BinaryM. Tino and
his team have a unique approach and rare combination
of sales and marketing expertise.
Cheryll Karim
Managing Director , CADVATE

I attended the BinaryM Workshop and since doing the


course I have blueprints with a step-by-step framework
that I could follow and implement quite easily. I can now
apply a more efficient way on B2B social selling without
feeling intimidated, being new to a Sales Relationship
role. I highly BinaryM in guiding you on the right path to
Social Selling!
Brands we
work with
Tino Ho
CEO & Founder

(M) +61 416 185 101


(HQ) +61 2 9106 2142
tino@binarym.co
www.linkedin.com/in/tinoho/

www.binarym.co
Sydney, Melbourne, Singapore

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