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JUDY K.

DENNIS
Denver, CO 80231
(303) 601-3378
jdennis_63@msn.com

SUMMARY:
Sales and marketing executive with demonstrated ability in developing a strategic sales plan
for various products within the transit industry. Consistently exceeded sales goals and
expectations for generating new customers with OEM’s and transit agencies. Implemented
and managed sales cycle that resulted in additional company revenue.

EXPERTISE:

 Senior Sales Manager in Public Transportation Industry


 Account Management
 Strategic Planning and Market Development
 Contract negotiations
 Vice President of Business Development

ACCOMPLISHMENTS:

 Increased annual revenue 60% by bringing in new clients and expanding the current
client base within the transit industry. Developed secure relationships to guarantee
continued growth within each account
 Increased regional sales by $1.5M during the first year of operation and increased
growth 20% per year following.
 Responded to and prepared a $120M bid for heavy duty transit vehicles. Negotiated
terms with CEO and CFO to structure a tax exempt lease.
 Developed and implemented strategic sales and marketing plan that streamlined the
sales efforts and increased profitability 15% the first year which was an increase of
$5M. Each year the profitability increased from 10% - 15%.
 $20M Total Sales for 2009
 Profiled in the September-October 2010 issue of Metro Magazine in an article on
Women in Transportation

CAREER EXPERIENCE:

ISE Corporation – San Diego, California 2008 – Present


Regional Sales Manager

 Developed new and existing accounts to increase sales for advanced hybrid electric
drive systems integrated with clean fuel options
 Exceeded goals and objectives annually
 Provided support to the engineering, program management and service departments
to assure quality and promote customer satisfaction
 Actively promoted system design and application during customer presentations,
conferences and trade shows and Public Transit Associations
Municipal Services Group – Littleton, Colorado
Associate Vice President 2006 – 2008

 Priced and negotiated lease finance transactions


 Personally performed client presentations to Senior Executives of major transit
agencies
 Structured tax exempt transactions for public agencies throughout the United States
 Developed the market by building account plans, scheduling appointments,
conducting account research, leading sales calls and developing relationships

IntelliSource – Denver, Colorado


Vice President of Business Development 2004 - 2006

 Developed &
maintained a client base of Senior Executives for consistent and recurring business
 Developed and
expanded business by prospecting to new and existing clients
 Performed client
presentations to Executives of major Colorado companies and public agencies

Electrical Contracting Services – Denver, Colorado


Vice President of Business Development 1999 -
2004

 Joined ECS to move them to the position as a major player in the


commercial/residential construction market by implementing sales strategies and
developing relationships with major construction firms
 Developed new business by working with Senior Level Executives to maintain
relationships
 Negotiated new contracts

KJM & Associates – Bellevue, Washington


Regional Manager 1996 – 1999

 Recruited to establish the firm in the Rocky Mountain region by meeting with national
engineer, architecture and construction firms and public transportation agencies
 Proven track record for building extraordinary, professional relationships with Senior
Level Executives resulting in an increase of 20% growth in sales each year
 Full operational responsibility for the region including sales, account management,
contract negotiations, finance, marketing programs and sales operations

EDUCATION:
Bachelor of Science - Criminal Justice - 1987
Metropolitan State College, Denver CO

INTERESTS:
Board Member – Third Way Organization 2007 - Present
President – Cancer League of Colorado 2003 - 2004
Chairman – Race for Research 2006, 2007 and 2008
Board Member – Cancer League of Colorado – 2003 - 2009
Board Member/Secretary – Cancer League of Colorado Foundation – 2004 - present
Marketing committee member of California Transit Association – 2010
Maintenance committee member of California Transit Association – 2010