PROJECT REPORT

ON
(COMPARATIVE STUDY OF OMAXE WITH THE OTHER
REAL ESTATE FIRMS IN MATHURA’)

SUBMITTED TO

DR. BHIM RAO AMBEDKAR UNIVERSITY,

AGRA
IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF DEGREE OF

“BACHELOR OF BUSINESS ADMINISTRATION”

Batch 2009-12
Session 2011-12

Submitted by: Supervised by:

GAURAV KUMAR Mr. KRISHANVEER SINGH
BBA VI Semester Asst. Professor -Dept. of Mgmt.
Roll No.:090904 GLA University, Mathura
Enrollment No.091243 Formerly-GLA Inst. of Prof.Studies
 CERTIFICATE

This is to certify that the dissertation entitled “COMPARATIVE

STUDY OF OMAXE WITH THE OTHER REAL ESTATE FIRMS
IN MATHURA”, submitted by Mr./Ms.GAURAV KUMAR,, student of
BBA VI Semester of this institute, is an original and independent work
done by him under my supervision for the partial fulfillment for the
award of the degree of Bachelor of Business Administration, Session
2011-12, Batch 2009-12.

Place: Mathura Name & Signature of Guide)

Date: 12/04/2012
 DECLARATION

I GAURAV KUMAR student of BBA (VI Semester) Session 2011-

2012, Batch 2009-2012 hereby declare that my work

entitled “COMPARATIVE STUDY OF OMAXE WITH

THE OTHER REAL ESTATE FIRMS IN MATHURA’ ”,

is the outcome of genuine efforts done by me under an

able guidance of Mr. KRISHANVEER SINGH and being

submitted to Dr. B. R. Ambedkar University, Agra as

dissertation in partial fulfillment for the award of the degree

of Bachelor of Business Administration (BBA).

Place: Mathura

DATE : 12/04/2012

Name: Gaurav kumar

Course: BBA (VI Semester)
University Roll No. 090904
 University
Enrollment No. 091243

ACKNOWLEDGEMENT

Also, I am thankful to my faculty guide Mr KRISHANVEER SINGH of my With a

sense of great pleasure & satisfaction I present this report entitled as the

‘COMPARATIVE STUDY OF OMAXE WITH THE OTHER REAL ESTATE

FIRMS IN MATHURA’ culmination of my efforts of 45days. Completion of this

project, is no doubt, is a product of invaluable support & contribution of a number of

people.

I wish to express my gratitude to those who generously helped me in completing this

summer internship with their knowledge & expertise. A project of this nature calls for

intellectual nourishment, professional help & encouragement from various quarters.

I express my sincere gratitude to my industry Guide Mr. MADHAV

GOYAL (Designation) MANAGER (Sales and Marketing), (Company) OMAXE

LIMITED, for his/her able guidance, continuous support and cooperation throughout

my project, without which the present work would not have been possible.

I would also like to thank the entire team of OMAXE LIMITED, for the constant

support and help in the successful completion of my project.

institute, for his/her continued guidance and invaluable encouragement .

Signature (Student)

PREFACE

The summer training project work has an objective to make

management student familiar with real life business situation

and give an opportunity to the student to understand the

theoretical concept of marketing in practical way.

I am extremely happy to present the report before my

respected teacher the project report entitled to me

is “A Comparative Study of OMAXE with the other real

estate developers in Mathura city” As the OMAXE Ltd. is a

biggest telecom company of entire world. The competition is

growing day by day some other real estate developers in

Mathura promoted me to do the work on the sales promotion

market.

In this project I have done the survey of Mathura market in Re al

estate.
 CONTENTS

Preface ………………………..………………..…………………….

Acknowledgement……………………………………………………

Declaration……………………………………………………………

Table of Content…………………………………………………….

List of Table………………………………………………………………

List of Graph………………………………………………………..

PART ONE- Introduction

Executive summery…………………………………………………

Relevance of the Study…………………………………………………

Review of Literature…………………………………………………….

Scope of the study…………………………………………….. ………..

Objective of the

study……………………………………………………

History of Real Estate & Its Developers……………..............

PART TWO- COMPANY PROFILE

Today and Tomorrow of OMAXE LTD……………………….

Vision and Mission ………………………………………………..

SWOT Analysis……………………………………………………

PART THREE- RESEARCH METHODOLOGY…50-56

Research ………………………………………………………………….. 50

Research Design……………………………………………………………….… 52

Sampling design…………………………………………………………. …………. 53

Sample size……………………………………………………………… …………. 54

Detail of the survey conducted…………………………………………...………… 55

Methods of data collection…………………………………..……………………… 56

1- Primary data……………………………….…………………………………

2- Secondary data…………………..……………………………………………….

PART FOUR- Data Interpretation and Analysis

Comparative Analysis of Omaxe with the

Competitors……………58-76

PART FIVE- Findings

Findings…………………………………………………….77

Recommendation …………………………..……………..78

Conclusion……………………………………….…………………79

Bibliography ………………………..………………….80

Annexure1…………………………………………81-84

 QUESTIONNAIRE
Annexure2…………………………………………85-86

List Of Tables and Graphs

Page numbers:

1. Table and Graph no.1……………………………………………62

2. Table and Graph no.2………………………… ……………….64

3. Table and Graph no. 3……………………………………………65

4. Table and Graph no. 4……………………………………………66

5. Table and Graph no. 5……………………………………………67

6. Table and Graph

no.6…………………………………………….68

7. Table and Graph no.7………………………………… ………..69

8. Table and Graph no.8……………………………………………..70

9. Table and Graph no.9...…………………………………………..71

10. Table and Graph no.10 …………………………………………..72

11. Table and Graph no.11…………………… ……………………..73

12. Table and Graph no.12……………… …………………………..74

 EXECUTIVE SUMMARY

The project “COMPARATIVE STUDY AMONG THE OTHER REAL ESTATE

FIRMS IN MATHURA” was undertaken during summer internship at the “OMAXE

LIMITED” which is located in KALKAJI in NEW DELHI.

The research is done on the OMAXE LIMITED which is one of the major

players in the real estate market. Here the research is in the sector of the RESIDENTIAL

& COMMERCIAL MARKET where the end users, investors, dealers and many other

parties are involved. The research problem was on the topic of the “COMPARATIVE

STUDY OF OMAXE WITH OTHER REAL ESTATE FIRMS IN MATHURA”. The

areas assigned were CHHATIKARA (VRINDAVAN) [UTTAR PRADESH]. Here at

the start the format and the questionnaire according to the research problem was prepared

and by interviewing many developers, dealers customers & Other people the data was

collected. After the collection of the data the data analysis was done and on the basis of

the analysis the recommendations and suggestions were given to the company.
 RELEVANCE OF THE STUDY

The main purpose of the study is to know the expectations of the customers

and know about strategies of REAL ESTATE competitors IN MATHURA,

and facilities provided by the OMAXE LTD. To its customers

In the present competitive environment it is crucial to every business

firm to ensure satisfaction to its customers and know about competitors

strategies. So with all these parameters taking into consideration one can say

that it is important to provide facilities that satisfy customers need or wants

irrespective of the industry or scale of the business in which the firm is

operating.

Here the main purpose of the survey is to know the various factors that

are important for the comparative study and about the customer need in real

estate firm for buying the property and to know how OMAXE LTD is

ensuring its customer satisfaction .The expectations of customers varies

from one customer to another, like some are concerned about the returns

they are getting in the fund and some are concerned about the financial

security, growth or front line interaction employees. It is difficult for any

business firm to satisfy all the expectations of customers but there are some

common factors that are essential to fulfill.

 CRITICAL REVIEW OF LITERATURE

Infrastructure

Infrastructure can be defined as the basic physical and organizational

structures needed for the operation of a society or enterprise, or the services

and facilities necessary for an economy to function. The term typically

refers to the technical structures that support a society, such as roads, water
supply, sewers, power grids, telecommunications, and so forth. Viewed

functionally, infrastructure facilitates the production of goods and services;

for example, roads enable the transport of raw materials to a factory, and

also for the distribution of finished products to markets. In some contexts,

the term may also include basic social services such as schools and

hospitals. In military parlance, the term refers to the buildings and

permanent installations necessary for the support, redeployment, and

operation of military forces

In this article, infrastructure will be used in the sense of technical structures

or physical networks that support society, unless specified otherwise

 OBJECTIVE OF THE STUDY-

SCOPE OF THE STUDY

In this research we have done the thorough study of the real estate market in

Mathura and collected the data and the feedback of the major parties

involved in this ie the DEVELOPER, CUSTOMER,DEALER AND

ALSO BY THE GENERAL POPULATION OF COUNTRY. So by all

these we knew the strategies of the other developers in Mathura also the

clear changes to the OMAXE LIMITED towards the competitors and thus

the business can raise the new heights. This is the scope of the study.

LIMITATIONS

Though there was active participation and encouragement from all the

customers and developers and general population but there were some

limitations that are listed below:

 Sample size had to keep small due to the shortage of time.

 The study was in some specified areas like VRINDAVAN

MATHURA, that made the results and changes applicable in that

areas only not in other areas.

 Customers and general population did not participate fully in the

research process.
PRIMARY OBJECTIVE -

To make a comparison of omaxe with other competitors in mathura. This

shall be done with the help of conducting a survey and visit on competitors

project.

SECONDRY OBJECTIVE-

1- To study about the facilities provided by real estate developers and analyzing

whether they are matching with customer needs.

2- To study the customer’s preferences regarding real estate products.

3- To study the current position of OMAXE in real estate Mathura market.

 PART ONE

INTRODUCTION

TO

THE
 INDUSTRY

REAL ESTATE

Is a legal term (in some jurisdictions, notably in the U.S.A, United

Kingdom, Canada, and Australia) that encompasses land along with

anything permanently affixed to the land, such as buildings, specifically

property that is stationary or fixed in location. Real estate is often considered

synonymous with real property (also sometimes called realty), in contrast

with personal property (also sometimes called chattel or personalty).

However, in some situations the term "real estate" refers to the land and

fixtures together, as distinguished from "real property," referring to

ownership rights of the land itself.

The terms real estate and real property are used primarily in common law,

while civil law jurisdictions refer instead to immovable property.

 Real Estate Developer History

Commercial Real Estate Developers in the 19th Century

Most New York schoolchildren learn that the island of Manhattan was
bought by Peter

Minuit of the Dutch West India Company from a tribe of Native Americans
in 1626. He

paid with beads and wampum whose equivalent value today was less than
$30. To

characterize the deal in later terms, it's probably the first New World
evidence that a sale

of real estate takes place only when a buyer and seller disagree on the true
value of the

property being conveyed. Natives undervalued the island, viewing it as a

forest from

which most game had been hunted out and whose subsurface bedrock made
it
unsuitable for farming. The Dutch saw it as one of the
greatest natural ports on the globe, a find base from
which to conquer the New World… but made sure not
to show

their true evaluation of property value by using the classic tactic of refusing
to overpay. One of the first real estate development transactions in American
history was crude and unsophisticated - a far cry from the expertise,financial
acumen, and vision developers and commercial contractors exhibit

REAL ESTATE AS "REAL PROPERTY" IN THE U.K.

In British usage, “real property”, often shortened to just “property”,

generally refers to land and fixtures as such while the term “real estate” is

used mostly in the context of probate law, and means all interests in land

held by a deceased person at death excluding interests in money arising

under a trust for sale of or charged on land.

REAL ESTATE IN MEXICO AND CENTRAL AMERICA

The real estate business in Mexico and Central America

is different from the way that it is conducted in the

United States.

Some similarities include a variety of legal formalities (with professionals

such as real estate agents generally employed to assist the buyer); taxes need

to be paid (but typically less than those in U.S.); legal paperwork will ensure

title; and a neutral party such as a title company will handle documentation

and monies in order to smoothly make the exchange between the parties.

Increasingly, U.S. title companies are doing work for U.S. buyers in Mexico

and Central America.

Prices are often much cheaper than most areas of the U.S., but in many

locations prices of houses and lots are as expensive as the U.S., one example

being Mexico City. U.S. banks have begun to give home loans for properties

in Mexico, but, so far, not for other Latin American countries.

One important difference from the United States is that each country has

rules regarding where foreigners can buy. For example, in Mexico,

foreigners cannot buy land or homes within 50km of the coast or 100km
from a border, while, in Honduras, they may buy beach

front property. There are also different special rules

regarding certain types of property: ejidos—communally held farm property

—cannot be sold to anyone, but that does not prevent them from being

offered for sale.

Many websites advertising and selling Mexican and Central American real estate exist,

but they may need to be resear

BUSINESS SECTOR

With the development of private property ownership, real estate has become

a major area of business. Purchasing real estate requires a significant

investment, and each parcel of land has unique characteristics, so the real

estate industry has evolved into several distinct fields. Specialists are often

called on to valuate real estate and facilitate transactions. Some kinds of real

estate businesses include:

 Appraisal: Professional valuation services

 Brokerages: Assisting buyers and sellers in transactions

  Development: Improving land for use by adding

or replacing buildings

 Property management: Managing a property for its owner(s)

 Real Estate Marketing: Managing the sales side of the property

business

 Real Estate Investing: Managing the investment of real estate

 Relocation services: Relocating people or business to a different

country

 Corporate Real Estate: Managing the real estate held by a

corporation to support its core business—unlike managing the real

estate held by an investor to generate income

Within each field, a business may specialize in a particular type of real

estate, such as residential, commercial, or industrial property. In addition,

almost all construction business effectively has a connection to real estate.

Internet real estate is a term coined by the internet investment community

relating to ownership of domain names and the similarities between high

quality internet domain names and real-world, prime

real estate. The term "Internet Estate Realty" is also

used.

RESIDENTIAL EXECUTIVE SUMMARY

The legal arrangement for the right to occupy a dwelling is known as the

housing tenure. Types of housing tenure include owner occupancy, Tenancy,

housing cooperative, condominiums (individually parceled properties in a

single building), public housing, and squatting. Variants include timeshares

and cohousing.
Residences can be classified by if and how they are

connected to neighboring residences and land. Different

types of housing tenure can be used for the same physical type. For example,

connected residents might be owned by a single entity and leased out, or

owned separately with an agreement covering the relationship between units

and common areas and concerns.

Major physical categories in North America and Europe include:

 Attached / multi-unit dwellings

o Apartment-("flat" outside North America) - An individual unit

in a multi-unit building. The boundaries of the apartment are

generally defined by a perimeter of locked or lockable doors.

Often seen in multi-story apartment buildings.

o Multi-family house- Often seen in multi-story detached

buildings, where each floor is a separate apartment or unit.

 o Terraced house- (a.k.a. townhouse or

rowhouse) - A number of single or multi-

unit buildings in a continuous row with shared walls and no

intervening space.

o Condominium - Building or complex, similar to apartments,

owned by individuals. Common grounds are owned and shared

jointly. There are townhouse or rowhouse style condominiums

as well.

 Semi-detached dwellings

o Duplex - Two units with one shared wall.

 Portable dwellings

o Mobile homes - Potentially a full-time residence which can be

(might not in practice be) movable on wheels.

o Houseboats - A floating home

o Tents - Usually very temporary, with roof and walls consisting

only of fabric-like material.

The size of an apartment or house can be described in

square feet or meters. In the United States this includes

the area of "living space", excluding the garage and other non-living spaces.

The "square meters" figure of a house in Europe reports the area of the walls

enclosing the home, and thus includes any attached garage and non-living

spaces.

It can also be described more roughly by the number of rooms. A studio

apartment has a single bedroom with no living room (possibly a separate

kitchen).

REAL ESTATE IN INDIA

The Indian real estate sector has witnessed a revolution, driven by the

booming economy, favorable demographics and liberalized foreign direct

investment (FDI) regime. Growing at a scorching, 35 per cent the realty

sector is estimated to be worth US$ 15 billion is

emerging as one of the most appealing investment areas

for domestic as well as foreign investors. Global players have lined up

investments to the tune of US$ 10 billion with the industry also attracting

international architects and planners.

The second largest employing sector in India (including construction and

facilities management), real estate is linked to about 250 ancillary industries

like cement, brick and steel through backward and forward linkages.

Consequently, a unit increase in expenditure in this sector has a multiplier

effect and the capacity to generate income as high as five times.

REAL ESTATE BOOM IN INDIA

India, like many other parts of the world is zooming away in the face of a

real estate boom. In India there is a real estate boom in any direction you
wish to see. Whether it is Bangalore, Pune, Calcutta or

Chennai or Hyderabad or even already sky high

Mumbai and Delhi - the story is the same. Now apartments are more than

just houses. They are about lifestyle. So while the first housing colonies had

nothing but a security guard, these new housing colonies have a gym (spa,

Jacuzzi, steam), swimming pool (heated, lined with Italian marble).

Some have a multiplex, shopping complex. There are those which

offer a servant entrance. The next step is creating an ambience. What does

one differentiate in a house? So you now have themed houses.

The concern is that in India, stock prices are at the height of a boom. As it

happens, a boom in one sector translates into a boom in another sector with

investors rushing to park their money in a safe place. Also, add the foreign

exchange glut in India fuelled to a great extent by software engineers

parking their dollar salaries in real estate (especially near the tech hubs).

Low interest rates (relatively, as compared to 10 years back) over the last

few years made bank loans easier.

Driven by positive growth in the economy, real estate in

India is booming. The year 2006 started on a promising

note when the Government of India opened the construction and

development sector in February 2006, and allowed 100 per cent foreign

direct investment (FDI) under the 'automatic route' in order to spur

investment in the vital infrastructure sector. The government has thrown

open the lucrative parts of the Indian realty market to global investors for the

first time.

The relaxation of the FDI ceiling saw big names joining hands with the

Delhi-based developments to announce India's largest FDI in the realty

sector. Groups showing interest in India include major Indian and

international companies.

The development of real estate in India focuses on two primary areas: retail

and residential.
The global real-estate consulting group Knight Frank

has ranked India 5th in the list of 30 emerging retail

markets and predicted an impressive 20 per cent growth rate for the

organized retail segment by 2010.

The organized segment is expected to grow from a mere 2 per cent to 20 per

cent by the end of the decade, it said.

The boom is also attracting interest from foreign players. In recent years,

non-resident Indians (N.R.I’s) have played a very important role in

transforming the Indian real estate market. Opening-up of the Indian

economy provided them with new opportunities and they have shown a great

deal of confidence in the changed set up. Since 1994, N.R.I’s have invested a

sizeable amount, of which a big chunk has found its way into the property

market. Participation by N.R.I’s has brought about a lot of maturity in the

market which in the past had solely banked on the actual users.
 PART TWO

INTRODUCTION

TO

THE

ORGANIZATION
 The beginnings
Incorporated as Omaxe Builders Private Limited in 1989, to undertake

construction & contracting business, the company changed its constitution to

a limited company known as Omaxe Construction Ltd., in 1999. The name

of the company has now changed to Omaxe Ltd in 2006.

Omaxe was founded by Shri. Rohtas Goel, a first generation entrepreneur, a

civil engineer by qualification and a visionary. With over two decades of

experience in construction and real estate development, Rohtas Goel, as

Chairman & Managing Director of Omaxe Ltd., has been at the forefront of

the real estate industry, following its motto “Turning Dreams into Realty”
through building world class residential and commercial

projects.

As a civil construction and contracting company, Omaxe successfully

executed more than one hundred and twenty industrial, institutional,

commercial and residential projects for a number of prestigious Indian

private, public sector and Multinational's clients such as Amity University,

LG, Pepsi, Samsung, Wave Cinemas, National Brain Research Centre, P.G.I.

M.E.R, Apollo Hospitals and Delhi High Court.

To capture the opportunities offered by the growing real estate market in

India, Omaxe entered the real estate development business in 2001.

Today and Tomorrow

In the span of a few years, Omaxe Ltd. has experienced exponential growth

and success, crowned by its landmark IPO oversubscribed by 68 times in

2007, and is now amongst the largest public-listed real estate development

companies in India.

The company has completed and delivered 17 projects across India, covering

sprawling 10.68 million sq ft of total area, consisting of 9 Group Housing

projects, 2 integrated townships and 6 commercial projects.

The company currently has 53 projects under execution

and planning. Among these are 21 Group Housing

projects, 21 Integrated Townships including a Hi-Tech City, 9 shopping

malls and commercial complexes and 2 Hotel projects. These 53 projects are

located in 38 towns in 10 states in northern, central and southern India.

Besides, there are 8 ongoing infrastructure & contracting projects.

To undertake such expansion, Omaxe Ltd. today, is backed by a professional

and competent Team Omaxe: a constantly growing workforce of currently

over thirteen hundred professionals, including highly-qualified engineers,

architects, Chartered Accountants, MBA’s, etc. With high standards in line

with Mr. Goel’s vision and ambitions, Team Omaxe makes Omaxe Ltd. a

strong, structured and high-growth ISO-certified company with a bright

future. Taking forward our vision to provide an environment of

professionalism, competence, teamwork and service excellence, Omaxe is

working towards benchmarking our HR policies with the best employers and

international standards.
Thanks to its strong experience in construction,

Omaxe’s uniqueness also lies in the fact that the

company doesn't give its projects on sub contract: while assuring timely

completion, this also allows keeping pace with the progress in construction

technology, helping to give clients “value for money”.

Today, OMAXE enjoys a reputation of being one of India's leading real

estate developers with an indelible focus on customer satisfaction. Omaxe

has adopted quality system standards that integrate technological and design

innovations with a strong technical base to provide state-of-the-art real estate

options. Omaxe has also been the first to:

 offer Penalty Clause

 introduce Sample Flats concept

 offer ready-to-move-in homes

Besides this, Omaxe is the first to have created and implemented the concept

of Eco Friendly City, integrating Environment Protection Measures in all

projects, with a defined implementation process

For Omaxe, environment protection and innovative

architecture and practices are the standards of today and

tomorrow’s in real estate development.

Achievements & Awards

Omaxe was the first Construction Company of northern India to receive an

ISO 9001:2000 Certification.

Omaxe has received a number of awards from the industry as recognition of

its continued commitment and efforts towards achieving excellence in

concept and construction quality.

‘Svedala’, ‘Udyog Ratna', ‘Pride of the Country', ‘Arya Vaidya Sala' &

‘Industrial Award' are some of the many prestigious awards that have

honored Omaxe in the past years.

Chairman's Message
person’s viewpoint. At Omaxe, we take a certain pride

in our vision and insight of your world. It helps us

appreciate your needs better. It is no secret that when you choose Omaxe,

you choose to escape mediocrity, and take a giant leap into a bigger and

better future.

I sincerely thank you all for always standing beside through the journey of

Omaxe. Started with a modest beginning of constructing quality real estate,

today Omaxe stands tall after giving new-age homes to more than 30,000

families. We cater to multiple geographies with real estate projects in all

ranges. Our focus has been on the common man of the country not only

limited to Tier-I cities but to reach such destinations which are new to

organized real estate. In reciprocation, the market today has grown to

recognize us as a responsible leader of tomorrow. We believe that value

creation is an everlasting phenomenon and trust is not built overnight. Our

endeavor is to always surpass the expectations of our stakeholders because

Omaxe doesn’t just build best-selling architectural masterpieces We

construct bridges, with those who are special to us. Someone like YOU.

“VISION & MISSION”

Vision-
 Commitment towards Quality, Integrity and Value

Creation for all stakeholders / customers.

 Implement Best Business Practices that goes beyond customer

expectations.

 Establish new benchmarks for the industry by besting existing

standards.

 Deliver high quality Residential and Commercial projects that

correlate with Global Developers.

 Lead the real estate industry with high caliber, efficient manpower and

cutting edge technology.

 To ensure continuous delight for our customers and stakeholders by

always staying a step ahead of the curve.

 Accelerate the limits of excellence through path breaking innovation

and professionalism.

Mission -
  To create a progressive organization that can

boast of International Standards in Integrity,

Ethics, Corporate Social Responsibility and Business Transparency.

 To create a culture of professionalism, core competence, teamwork,

leadership and service excellence.

 To conceive and deliver quality that conforms to the best practices of

Eco – Friendly development.

FAME

OMAXE enjoys a reputation of being one of India’s premier Real Estate

Developers with a strong focus on customer satisfaction. This feat has been

achieved through the adoption of quality standard and system that integrate

technological and design innovation with a strong technical base to provide

a state-of-the-art real estate option.

1. offer penalty clause

2. introduce sample flats

3. to come up and implement the concept of Eco Friendly City

4. offer Ready- to-move-in homes

Omaxe Management - Key Managerial

Employees
 Mr. Rohtas Goel (chairman and Managing

Director)
. Rohtas Goel, 50 years, is the promoter of the Omaxe

group and has nurtured it from a construction renowned

brand in today’s real estate industry in India. Since aegis, his dynamic

leadership vision reflects his skills in driving business into a success.

Mr. Sunil Goel

Joint managing director

Sunil Goel, 48 years, is postgraduate in Mathematics, has over Sixteen years

of rich experience in the real estate sector. Under his guidance, Omaxe Ltd

has achieved a rapid pace of growth and excellence in construction.

Mr. Jai Bhagwan Goel

Director

Mr. J. B. Goel, 52 years, is graduate in Civil Engineering A.M.I.E., has over

twenty six years of experience in Engineering, Construction & Real Estate

and Infrastructure Development

 SWOT ANALYSIS

STRENGTHS:

 Impeccable goodwill in the market.

 Very good locations.

 Overseas contacts and global trading.

 Best customer satisfaction department.

WEAKNESSES:

 Inability to manage its huge customer base and deliver

best post deal services.

 Inability to promote the brand to the fullest.

OPPORTUNITIES:

 Huge opportunities in the N.R.I investments.

THREATS

 Tough competitors like Shri Group,puspanjali and GK group in

Mathura.

 Saturation in the real estate sector as in the location point of view

PROJECTS IN VARIOUS STATES

 Delhi-NCR

 Haryana

 Himanchal Pradesh

 Madhay Pradesh

 Punjab

 Rajasthan

 Uttarakhand

 Utter pradesh

TYPES OF PROJECT BY OMAXE

Residensial

 Integrated Township

 Grroup housing

Commercial

 Office Space

 Retail Mall
Residential & commercial projects in india

Residential Commercial

 ANDHRA PRADESH  DELHI

 CHHATTISGARH  HARYANA

 DELHI-NCR  MADHYA PRADESH

 HARYANA  PUNJAB

 HIMACHAL PRADESH  UTTAR PRADESH

 MADHYA PRADESH

 PUNJAB

 RAJASTHAN

 UTTAR PRADESH

 UTTARANCHAL
Projects of Omaxe in various cities of Utter Pradesh
*

With over 165 million people, Uttar Pradesh is India's most populous state,

as well as the world's most populous sub-national entity. Dotted with various

holy shrines and piligrim places, full of joyous festivals, it plays an

important role in the politics, education, culture, industry, agriculture and

tourism of India. The Major cities are Agra, Allahabad, Bareilly, Ghaziabad,

Gorakhpur, Lucknow, Mathura etc. Uttar Pradesh is the 'second largest

economy in India after Maharashtra and is the 'IT-Hub' of North India, with
a share of software exports. Omaxe has a resounding

presence in the major cities of UP like Noida, Greater

Noida, Lucknow, Ghaziabad etc.

Vrindavan - Uttar Pradesh

Vrindavan : It is about 15km away from Mathura, the city of Lord Krishna's birthplace,

near the Agra-Delhi highway. The town hosts hundreds of temples dedicated to the

worship of Radha and Krishna.

Omaxe Eternity in Vrindavan, is the first of its kind integrated township in

Vrindavan. Spread over an area of approx. 52 acres.

Being built on the prime location of main Chatikkra road in the close

vicinity of ISKCON Temple and Akshay Patra, the Omaxe Eternity not only

provides the best surroundings but also facilitates the easy accessibility and

connectivity from near-by cities. Being on prime location and enthused by

technology, this contemporary township offers 1 Room (Studio) and 2 Room

apartments in Ground + 2 Structure. This first of its kind integrated township

offers all modern facilities over and above clean yet natural surroundings

that bring together the best in design, planning, aesthetics and execution.

High on features Omaxe Eternity also offers facilities like Large Temple

Complex, Dharamshala, Yoga / Meditation Centre, Central Park with

Musical Fountain, large open green spaces, local

shopping area, wide roads with ample parking spaces,

provision for schools within the complex, gated entry exit and security

arrangements, Kids Park and play area, re-creational centre, restaurant

facility, etc. Omaxe Eternity has fully developed infrastructure with an easy

access to all the amenities providing leisure and happiness, pleasure, boost

of energy and eternal peace to entire family.

From breathtaking landscapes to the built form, even the most delicate and

smallest of the details are taken care of, bringing its residents a magnificent

living. Omaxe Eternity is not only a treat for everyone senses with its

captivating beauty, fine, stylish & upbeat comfort, it’s also a treat for those

who always wanted to live a royal life in a hustle free place. To ensure

International standard upkeep and maintenance, the complete facility

management of the project will be managed by professional agency.

 TYPES OF FLATS -:

1- Studio Apartment ( 1,ROOM)

A- 425 Sqft

B- 525 Sqft.

2- 2 Room Apartment ( 1,BHK)

A- 840 Sqft

B- 985 Sqft.

3- 2 Bed Room apartment (2,BHK)

A- 1100 Sqft.

PRICING OF FLATES IN OMAXE AT ‘VRINDAVAN’-:

Floors Starting Price Current Price

Ground floor 1700 /Sq.ft. 2500 /Sq.ft.

First floor 1600 /Sq.ft. 2300 /Sq.ft.

Second floor 1600 /Sq.ft. 2300 /Sq.ft.

 Competitors

1- Shri Group

2- Pushpanjali Constructions

3- CHD Developers

4- G.K. group

5- Koshda Buildcon

6- Giriraj Group

7- Vaishnav Builders

8- Shauraya Housing Ltd.

 PART -THREE

RESEARCH

METHODOLOGY
 What is ‘RESEARCH’?

According to Clifford woody research comprises defining and redefining

problems, formulating hypothesis or suggested solutions; collecting,

organizing and evaluating data; making deductions and reaching

conclusions; and at last carefully testing the conclusions to determine

whether they fit the formulating hypothesis.

“Marketing research is the systematic design, collection, analysis and

reporting of data and findings and relevant to specific marketing situations

facing the company”.

Research is, thus, an original contribution to the existing stock of

knowledge making for its advancement. It is the pursuit of truth with the

help of study, observation, comparison and experiment. In short, the

search of knowledge through objectives and systematic method of finding

solution to a problem is research. The systematic approach concerning

 generalization and the formulation of theory is also

research.

MY RESEARCH

My research is for “comparative study 0F OMAXE with other real

estate developers with reference to Mathura city" which is being

done by myself first time for "Omaxe Ltd." so my research is

Descriptive research

RESEARCH DESIGN DEFINITION

A research design is the arrangement of conditioned for collection and

analysis of Data in a manner that aims to combine relevance to the research

purpose which economy in procedures.

The main characteristics of research design can be summarized in two

words:

 ANTICIPATION

 SPECIFICATION
 FUNCTIONS OF RESEARCH DESIGN

1. Statement of evidence needed to solve the problem.

2. Anticipation of what will be done with data to provide answer to

problems.

3. Specification of evidence from where it will be obtained and how.

4. Statement of basic schemes whereby answers will be revealed

5. A Guide for the Calculation and approval of the feasibility

6. Provision of blue prints or plan for guiding the work.

MY RESEARCH DESIGN

EXPLORATORY

This research is carried out through the exploratory research process in which the

real estate market was studied in Mathura and. The research involved the thorough

outlook towards the sector and all of the various competitors and persons involved.
SAMPLING DESIGN

A Sample design is a definite plan for obtaining a sample form a given

population. It refers to the technique or the procedure the researcher would

adopt in selecting items for the sample. Sample design may as well lay down

the number of items to be included in the sample i.e., the size of the sample.

DIFFERENT TYPES OF SAMPLE DESIGNS

There are basically two types of sample designs.

1. Non – probability sampling.

2. Probability sampling.

MY SAMPLING DESIGN

The researcher has used Non- probability sampling design. In this

sampling design the researcher has taken the samples of two areas of

Mathura city to collect the data. The sample is taken as deliberate or

convenience sampling. Respondents are taken for this

piece of research work.

]Sampling Unit

Keeping in mind the objective of the study we sampled developers and

customers in the Mathura city. We try to explore out all the developers and

100 customers.

Sample Size

The sample size taken for the purpose of study was around Mathura. All the respondents

were taken when they come and visit at oamxe sampling

 DEVELOPERS: 100% in Mathura

 CUSTOMERS: 100 respondents.

DATA TOOL

I personally visited most of the developers to know about the pricing policy and facility

provided by the developers, And meet the customers to get the information about

perception of customer towards OMAXE.

DETAILS OF THE SURVEY CONDUCTED

Sample Size developers and 100 customers

30-40 years

Target Population 40-50 years

above 50 years

Location Mathura and Vrindavan

Type of questionnaire Structured

No. of Questions involved 11
METHODS OF DATA COLLECTION

There are two types of data.

1. PRIMARY DATA

2. SECONDARY DATA

PRIMARY DATA:
The primary data are those which are collected afresh and for the first time,

and thus happen to be original in character.

SECOMDARY DATA

The secondary data are those which have already been collected by someone

else and which have already been passed through statistical problem.

The methods of collecting primary and secondary data differ since

primary data are to be originally collected while in case of secondary

data

the nature of data collection work is merely that of compilation

MY DATA SOURSE

Research is based on the primary and Secondary

data. Research has done by the primary data collection and data has been

collected by interacting with

Various people and by other competitors. The secondary data has been

collected through developers company browsers, various journals and

websites.

Primary source

The primary data is gathered for specific purpose and is collected by the

researcher himself. It includes direct communication and feedback from the

customers and collect data from competitors. For the purpose of collecting

information from customers a structured questionnaire was formulated and is

contacted directly from competitors.

Collection of Primary Data:

1- Through questionnaire.
2- Developers

Collection of Secondary Data:

1- Internet

2- Company browser
 PART- 4

Analysis

And

Interpretation
\Objective 1- To make a comparison of omaxe with other
competitors in Mathura.

COMPARATIVE ANALYSIS OF OMAXE WITH

OTHER COMPETITORS

Name of Omaxe Ltd. Shri Puspanjali GK group

Develope Groups construction
r
Location Vrindavan- Near Opp. Kripaluji's Opp.
Chatikara Road, Iskcon Prem Mandir, Kripaluji's
2KM from temple, Near Keshav Prem
ISCON Vip Road, Dham, Mandir,
Vrindavan Vrindavan Near Keshav
Dham,
Vrindavan
Total 51.89 Acre 3 Acre 55 Acre 2.75 Acre
Land
No. of 2184 400 700 216
Units
Area of Studio-425 Sq Ft, Studio- 1st type-510 sq Studio-485
unit 1BHK-840 Sq Ft 460 sq ft, ft, 2nd type- Sq Ft,
2BHK-1100 Sq 1BHK- 580 sq ft 1BHK-815
Ft 729 sq ft, Sq Ft,
 2BHK105
8 sq ft

2BHK-1073
Sq Ft
Opening G.Floor-Rs Studio-Rs 1st type-Rs Rs 2100/sq
Price 1700/sq ft 1956/sq ft, 799000, 2nd ft
F. Floor-Rs 1600/ 1BHK-Rs type-Rs 899000
sq ft 1886/sq ft,
S. Floor-Rs 1600/ 2BHK- Rs
sq ft 1703/sq ft
Current GF-Rs 2500/- Studio-Rs 1st type-Rs Rs 2100/sq
Price sq.ft. 1956/sq ft, 1099000, 2nd ft
1st Floor-Rs 1BHK-Rs type-Rs
2300sq ft 1886/sq ft, 1199000
2nd Floor- Rs 2BHK- Rs
2300sq ft 1703/sq ft
Additiona "IFMS(Studio-Rs Fitting & IFMS- IFMS-
l 12000, 1BHK-Rs Fixtures- 110/Sq.yard, (Studio-Rs
Charge 20000,2BHK- Rs 300/Sq EDC & IDC- 20000,1BHk
30000), Ft, IFMS 65 Rs/Sq.ft, -Rs
EDC & IDC-Yet & Elc Electric meter 25000,2BHk
Not Decided" Inst.- Rs Charge- 25000 -Rs 35000),
65/ Sq Ft, Elec. Inst-
EDC & Rs 12000,
IDC-Rs Covered Car
65/ Sq Parking-Rs
Ft, , 50000, EDC
Covered & IDC –No
Car
Parking-
Rs 200000
PLC No 1st n 8th - Ground Facing- No
charges 3%, 2nd n 4%,Corner
7th- 2%, Facing-3.5%
Center
park
Facing-
5%
Construct Phase-1 near to Foundatio Some
ion complete and n house
Status Furnishing is Completed complete
going on and Foundation
construction is Completed
going on
Floor G+2 G+8 Independent S+9
Status Housing
Specificat Temple, 100% 24 Hrs Power Lift,
ion Dharamshala, Power and Water Temple,Cov
Gym, Shopping Back-Up Supply, Light ered Car
Center, in Fittings, Parking,
Restaurent,Dispe Common Broadband Jogging
nsary, Club, Areas, 24 Connection, Track, Kids
Pickup n drop hrs Water 1KVA invertor Park,
facility for Supply, Bankey
darshan, Light Bihari
Swimming Pool, Fittings, Temple Visit
Jogging Track Internet Daily
Connectio
n on
Demand,
Central
Gas
Supply
Through
Pipe Line
Facilities Temple, ATM,Libr Temple, Pool, Lift,
Dharamshala, ary, Restaurant, Temple,Cov
Gym, Shopping Reception Club, Jogging ered Car
Center, Area, Track, Parking,
Restaurent,Dispe Cafetaria Transportation, Jogging
nsary, Club, with Fast Kids Park, Track, Kids
Pickup n drop Food, Shopping Park,
facility for Club, Complex,Medit Bankey
darshan, Jogging ation Center Bihari
Swimming Pool, Track, Temple Visit
Jogging Track Temple, Daily
Pool
Interpretation:-

 OMAXE is a brand name and doing work in 31 cities of 10

states, while competitors are working in local area

 Location of the project of OMAXE is too good than other

competitors, because OMAXE ETERNITY is located on main

 chhatikara-vrindavan road.

 Area of OMAXE is large while others are

not providing such large area as compared to OMAXE.

 OMAXE is handing over the key of apartments within 18

months while others are taking much time than OMAXE.

 OMAXE is not charging for parking, PLC( prime location

charge) while competitors are taking these charges.

 Price of OMAXE ( per square fit) is lower than competitors

and this is the main point to customer to choose/invest money

in real estate in the right company.

 Pricing policy for customer is very simple to understand and

easy to pay the amount after purchasing a flats while other have

a difficult policy.

Analysis of Data collected from Developers

Customers and Dealers were asked to rank the above mentioned factors on the scale

of 1-10 (where 1 stands for the most important factor and 10 stands for the least

important factor). After collecting the data, it was put in the excel sheet and then

average for each of the factors was calculated. In the above Bar chart averages have

been shown. Factor with the least average is the most important factor according to

the developers, that people consider while purchasing the property.

 Findings from above chart:

1. It is clear from the above bar chart that Location is the most important

factor which people consider while purchasing the property.

2. After location, quality of construction and safety are second and third

most important factors respectively.

3. Healthy environment, Water availability, Maintenance, Power Backup

and club membership fall in the middle category with average ranking

ranging between 3.5-7.

4. Car Parking and Sports complex are least important factors and according

to developers, people don’t consider them much while choosing a

property.
Objective 2- To study the customer’s preferences regarding

real estate products

Q1) How do you come to know about this projects?

source Frequency
News paper 24
hordings 20
dealer 25
internet 8
personal
reference 23
Total 100

Interpretation:- In this 25 % people says they know about this project

by the Advertising when they visit in Mathura

2.What is your purpose to purchase of flat or land or villa?

Investment 34
Tax saving 23
Living 31
To give on rent 13

Total 100

Interpretation:- In this 34% customer want to invest money while 31%

want to stay here because of religious place.

3- Why do you want to purchase flat or land

or villa in Vrindavan.?

Parents 37
Religious 46
Office 17
Total 100

Interpretation:- 46 % People are purchasing flats in Vrindavan to

live because of the religious place.

 4 - Which type of flat you most likely

prefer to purchase?

Studio 35

1BHK 28

2BHK 20

3BHK 17

Total 100

Interpretation:- This graph shows people are purchasing STUDIO flats

in Vrindavan, because the purpose is to visit at religious place in monthly

and stay there for 1-2days.

 5 Which type of apartment you want
to purchase?

Township 44

Grouphousing 34
High rising city 12

Simple flat any way 10

Total 100

Interpretation:- 44% people want to live in the township apartment.

6- Which type of payment plan you prefer?

.
Down payment plan. 31

Installment plan 49

Construction plan. 20

Total 100

Interpretation:- This graph shows that 49% customers want to purchase

flats on installment payment because this plan not give burden to pay.
7.How frequently you come to Vrindavan?

in a month. 34
in a year. 27
in week 28
Occasionally 11
Total 100

Interpretation:- Mostly people come to Mathura for religious purpose

and visit here within a month.

 1- Which company is providing
apartment in the lower cost?

Omaxe 39

shri group 36

puspanjali 10

G k grroup 15

Total 100

Interpretation-: By this graph 39% person says that Omaxe is

providing the apartment at lower cost. But Shri Group is also more or less

same.
 2- Which projects is providing more facilities ?

Omaxe 43

Shri group 32

Puspanjali 12

G k grroup 13

Total 100

Interpretation:- IN this 43% customer says that OMAXE is

providing more facilities at lower cost than others.

 10 - W h i c h p r o j e c t s w i l l y o u p r ef e r t o

purchage flats on Location wise ?

Omaxe 45

Shri group 23

Puspanjali 15

G k group 17

To t a l 100

Interpretation :- I n t h i s 4 5 % c u s t o m e r s pr e f e r r i n g to

p u r c h a s e i n O M A X E b e c a u s e of t h e l o c a t i o n i s o n t h e m a i n

road.
Objective 3- To study about the facilities

provided by real estate developers and

analyzing whether they are matching with customer needs.

Objective 4- To study the current position of OMAXE in real

estate Mathura market.

Rank the following in the order of importance from 1-5

OMAXE SHRI P u s p a nj a l i GK

G R O UP c o n s t r u c t i o n g ro u p
4 3 1 2
Location

facility
3 3 2 2
Q u al i t y o f

c o n s t r u c t i on
Maintenance 4 3 2 1
S af e t y / s e c u r i t y 4 2 2 2
Healthy 5 3 1 1

e n v i ro n m e n t
Club 4 2 3 1

m em b e r s h i p
4 2 3 1
Sports
complex
5 1 3
swimming
1
pool
Wa t e r 3 3 2 2

a v a i l ab i l i t y
Power back up 4 3 2 1
5 2 2 1
Car parking
Interpretation -

1- F r o m t h e a b o v e c h a r t w e c a n s a y t h a t

n e e d o f t h e c u s t o m e r ar e m a t c h i n g i n t h e v ar i o u s

projects in Mathura city and developers are providing

g o o d f a c i l i t y t o i t s c u s t o m e r.

2- F r o m t h i s c h a r t i t s h o w s t h a t O M A X E i s gi v i n g g o o d

f a c i l i t y t o i t s c u s t o m e r a n d n o t t a k i n g a n y c h a rg e f o r

f a c i l i t y w h i l e o t h e r d e v e l o p e r s a r e t a k i n g c h a rg e ( c a r

p a r k i n g , e l e c t r i c i t y m e t e r, PL C e t c .)

3- B y a l l t h e s e s t a t e m e n t s c u s t o m e r a r e s h o w i n g i n t e r e s t

i n o m a x e l t d . A n d B y t h e c u s t o m e r s p o i n t of v i e w t h e y

says that OMAXE have a good brand value in Mathura

m a r k e t a n d h a v e t h e t o p p o s i t i o n i n t h i s c i t y.
 PART FIVE

MAJOR FINDINGS-:

 The conclusion to which I have reached is that the REAL estate

market of Mathura area is dominated by Shri group in terms of

pricing facilities and the rest player like Puspanjali, G K group etc.

are enjoying more or less the same position

 The Omaxe is a brand name in Mathura city infront of other and

providing facilities at lower cost and taking less time to give the key

of apartments to customers

 Customer are preferring to take apartments in OMAXE because of a

very good location on the VRINDAVAN-CHHATIKARA main road

while other developers don’t have this

 The price difference between OMAXE and SHRI GROUP is more

or less same but OMAXE is not charging any additional charges

like( parking PLC) while others are charging for this.

.
 RECOMMENDATION

1. As OMAXE enjoys good brand name and have a battalion of brand loyal
customers it shall make sure that the maintenance of its occupied housing
complexes is taking place in the best possible manner.

2- Due to stiff competition in the market OMAXE shall focus on the Quality
of homes provided and shall also try its best to meet different kind of
requirement of different buyers.

3. Due to the current oversupply situation in the market OMAXE shall

resist from increasing price of its property.

4- OMAXE shall help perspective buyers by helping them in getting

housing loans easily . It shall collaborate with some popular banks for this
purpose. These days even banks are more than willing to provide home loans.

5. In Kanpur, Jhansi Omaxe shall come up with new projects as they have
been marked favourably by the respondents.

6. Advertisement for selling property in Mathura, Omaxe should do more

Advertisement.
 CONCLUSION
 Omaxe has two major competitors- Shri group and Puspanjali developers
in Mathura city.

 Price is the major factor that matters for a customer while purchasing a
flat.

 Omaxe is well established in the markets because of running other

projects in different cities.

 The major external factors which people consider while purchasing the

property are Price, Availability of loan and Proximity to workplace

 The major In-Locality factors which people consider while purchasing

the property are Quality of construction, Availability of water and

Pollution-free environment

Perception of people about Mathura

1 .In totality, both Location as well as Affordability together account
for more than 95 % of the total responses.
 Bibliography

 www.estatedeveloper.com
 www.omaxe.com
 www.SCRIBD.COM

BOOkS
Kotler Philip; Marketing Management;
C.R.Kothari , Research methodology
 Annexure 1

QUESTIONNAIRE

NAME OF RESPONDENT :

AGE OF RESPONDENT

CONTACT NO :

OCCUPATION:-

Q1) How do you come to know about this projects?

a- News paper

b- Hoarding

c- Dealer

d- Internet
 e- Personal reference

2.What is your purpose to purchase of flat or land or villa?

A. Investment

B. Tax saving

C. Living

D. To give on rent

3. Why do you want to purchase flat or land or villa in

Vrindavan?

a- Parents

b- Religious

c- office

4. Which apartment you most likely prefer to purchase?

a- Studio
 b- 1BHK

c- 2BHK

d- 3BHK

5. Which type of apartment you want to purchase?

a- Township

b- Group housing

c- High rise apartment

d- Simple flats any way

6. Which type of payment plan prefare?

a- Down payment

b- Installment

c- Construction

7. How frequently you come to Vrindavan?

a- In a week

b- In a month

c- Yearly

d- Occasionally
8. Which company is providing apartment in the lower cost?

a- Omaxe

b- Shri group

c- Puspanjali

d- G k group

9. which projects will you prefer to purchase on

Location vise ?

a. Omaxe

b. Shri group

c. Puspanjali

d. G k group

10. Which project is most likely to you facility provider?

a- Omaxe

b- Shri group

c- Puspanjali

d- G k group
10. Any Suggestions for Company ?

…………………………………………………………………………………………

……………………………………………………………

Annexure 2

NAME-:

DEVELOPER-: Building-

PROJECT COMPLETION-

Estimated date of possession-

Total no. of flats-

Sold out- vacant-

Price range-
Rank the following in the order of importance

from 1-10

Location facilities

Quality of construction-

Maintenance-

Safety/security-

Club membership-

Sports complex

swimming pool

Water availability-

Power back up-

Car parking-

Healthy environment-

USP of the project-

% of investor-

% of user-