ASSIGNMENT NO.

1
SUBJECT : HUMAN RESOURCE MANAGEMENT
SECTOR : MANUFACTURING SECTOR
TOPIC: XIOAMI
DATE: 31/01/2019
SUBMITTED TO : DR. ARATI KALE
PRESENTED BY : GROUP NO. 8
NAME ROLL NO. ATTENDANCE
KRUTIKA ASHTIKAR 2018004 Present
SIMRANJIT BATRA 2018014 Internship
JAGDISH SINGH BOLYAN 2018021 Absent
SHUBHAM DALAL 2018032 Present
DEEPAK GAYKAR 2018044 Internship
ABHINISH JASWAL 2018058 Absent
INTRODUCTION
Xiaomi Corporation better known as “MI” is a Chinese electronics company
headquartered in Beijing. Xiaomi makes and invests in smartphones, mobile
apps, laptops, and related consumer electronics.
Xiaomi released its first smartphone in August 2011 and rapidly gained market
share in China to become the country's largest smartphone company in 2014.
At the start of Q2 of 2018, Xiaomi was the world's fourth-largest smartphone
manufacturer, leading in both the largest market, China, and the second-largest
market, India. Xiaomi later developed a wider range of consumer electronics,
including a smart home device ecosystem.
Xiaomi has 15,000 employees in China, India, Malaysia, Singapore and is
expanding to other countries including Indonesia, the Philippines, and South
Africa.
According to Forbes magazine, Lei Jun, the founder and CEO, has an estimated
net worth of US$12.5 billion. He is China's 11th richest person and 118th in the
world.
Xiaomi is the world's 4th most valuable technology start-up after receiving
US$1.1 billion funding from investors, making Xiaomi's valuation more than
US$46 billion.
XIAOMI ORGANIZATIONAL STRUCTURE

Xiaomi Technology has an extremely flat structure. In Xiaomi, there the not much
hierarchy, only 3 – the core founder of the Xiaomi, the department leader and the
employees. There are advantages in this organization like the short-line
communications are quicker and more efficient as well as the decisions are made
quicker, which will make the efficiency and productivity of the company much
higher. Kent who is working in Xiaomi said “the biggest different between Xiaomi
and Baidu which is another famous company in China, is the pace of the company
is much faster.” which shows the effect of short-line communication and flat
organizations. However, There are several disadvantages for this kind of structure,
for example, it is more difficult to control a large number of subordinates and it is
more difficult to know what subordinates are doing or what problems they are
having. However, knowing these problems, Lei Jun broke down the team
responsible for a task to not more than 10 people in their span of control. This way,
it is easier for supervisor to control the group.
MARKET SHARE

The Steady Rise of Xiaomi

A little more than a month after its IPO in Hong Kong, Chinese smartphone and
consumer electronics company Xiaomi reported a 68 percent revenue increase and
$2.1 billion profit for the second quarter of 2018, beating analyst expectations
across the board.

Having sold 32 million smartphones in the quarter, Xiaomi’s revenue jumped to

45.2 billion RMB ($6.6 billion), bringing its total for the first six months of 2018
to 79.65 billion RMB, which is nearly 70 percent of the company’s revenue for the
entire year of 2017.

According to IDC’s latest estimates, Xiaomi is currently the fourth largest

smartphone maker in the world, trailing only Samsung, Huawei and Apple.
Notably, the company recently surpassed Samsung to become the market leader in
India’s booming smartphone market and the company plans to further grow its
footprint outside of its home market.
FACTORS TO ENCOURAGE MOTIVATION AMONG EMPLOYEES

 Transparency and communication are incredibly useful tools to help drive

employees in good directions.
 Believe about your employees strengths
 Inquire employees what they want
 Teach employees to measure their own success
 Treating employees with respect
 Feedback and training from managers and leaders
 Industry-average benefits and recompense
 Explain your reward systems
 Inquire employees for information about their performance
 Stop Distracting Employees

RECOMMENDATIONS

 Balance the investment between digital marketing and offline marketing,

more offline advertisement could be engaged.
 More retailer shops could be open around world, face to face talking will
make customer feel comfortable and warm welcome to the Xiaomi family.
 Customer service could be improved.
 Update social media more frequently in order to maintain customers
interests.
 More creative contents could be brings more attraction, try to open an
Youtube channel to gain followers in order to promote product to global
users.