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DAFTAR ISI

HALAMAN JUDUL .......................................................................................... i

LEMBAR PENGESAHAN ............................................................................... ii

KATA PENGANTAR ....................................................................................... iv

DAFTAR ISI ...................................................................................................... vi

DAFTAR TABEL .............................................................................................. viii

DAFTAR GAMBAR ...................................................................................... ix

DAFTAR LAMPIRAN ................................................................................... x

BAB I PENDAHULUAN

1.1 Latar Belakang .................................................................................... 1

1.2 Kondisi Umum Perusahaan .................................................................. 3

1.2.1 Deskripsi Perusahaan .................................................................... 3

1.2.2 Sejarah Perusahaan ........................................................................ 4

1.2.3 Struktur Organisasi ....................................................................... 4

1.3 Tujuan Praktek Kerja Lapangan .......................................................... 8

1.3.1 Tujuan Umum ................................................................................ 9

1.3.2 Tujuan Khusus ............................................................................... 9

1.4 Manfaat Praktek Kerja Lapangan......................................................... 10

1.4.1 Manfaat Bagi Mahasiswa ............................................................... 10

1.4.2 Manfaat Bagi Program Studi Manajemen ...................................... 10

1.4.3 Manfaat Bagi Perusahaan ............................................................... 10

BAB II SITUASI PERUSAHAAN PADA SAAT INI

2.1 Aspek Pemasaran .................................................................................. 12

2.2 Aspek Produksi dan Operasi ................................................................ 16

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2.3 Aspek MSDM ...................................................................................... 17

2.4 Aspek Keuangan ................................................................................. 20

2.5 Aspek Manajemen................................................................................ 21

BAB III ANALISIS OBYEK STUDI

3.1 Analisis Studi Lapangan ...................................................................... 24

3.2 Analisis SWOT .................................................................................... 25

3.2.1 Kekuatan Perusahaan ........................................................................ 26

3.2.2 Kelemahan Perusahaan ..................................................................... 26

3.2.3 Peluangan Perusahaan ....................................................................... 26

3.2.4 Ancaman Perusahaan ........................................................................ 27

3.3 Matrik SWOT ...................................................................................... 27

BAB IV PENUTUP

4.1 Kesimpulan ........................................................................................... 29

4.2 Saran ...................................................................................................... 29

DAFTAR PUSTAKA ...................................................................................... 30

LAMPIRAN........................................................................................................ 31

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DAFTAR TABEL

Tabel 1.1 Daftar harga produk P&G ................................................................ 12

Tabel 1.2 Jumlah karyawan PT Gelatik Supra berdasarkan divisi................ 18

Tabel 3.1 Matrik SWOT .................................................................................. 27

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DAFTAR GAMBAR

Gambar 1.1 Struktur Perusahaan...................................................................... 5

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DAFTAR LAMPIRAN

Lampiran 1 Format Kegiatan Mahasiswa ....................................................... 31

Lampiran 2 Lembar Bimbingan PKL ............................................................. 32