SURVEY MANAGEMENT

Survey management refers to a process involving planning designing,

implementation and evaluation of the survey with the key management
functions including; organizing, directing, monitoring and controlling the
survey.

1. Organization.

Organizing begins with setting objectives and identifying the population of

interest. It is the management function by which people, functions and
physical factors are brought together to accomplish the goals of the
organization. The survey manager is responsible and accountable for the
management of the survey team and on managers within functional groups
providing services to share responsibility. For this purpose, team members
participate and agree on the assignment of responsibilities.

2. Directing.

This entails making decisions on procedures and appropriate designs.

Training of personnel and testing the equipment, developing opportunities,
motivating and maintaining good communication. Conflicts must be resolved
quickly and clearly.

3. Monitoring and Controlling

Monitoring and controlling is the management function of being and staying

informed and reacting to any problems to keep the survey progressing
according to plan. The survey team must ensure that survey plans are
properly implemented and that any necessary corrections and adjustments
are made. The manager must ensure that plans, policies and procedures are
followed, ensure that objectives are adhered to, prepare and issue
instructions and ensure that they are followed, set performance standards ,
follow up to ensure completion of tasks and ensure adherence to schedules.
Monitoring is done through regular team meetings, discussions, and day to

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day contact with participants and through the use of plans and variety of
management information reports.

4. Communication, co-ordination and review.

Survey team and functional managers are responsible for all review and
communication within their sphere of activity and providing feedback to the
team and survey manager. Plans, budgets and schedules, statements of
responsibility and mandates are primary communication and co-ordination
tools. A functional manager should review the input to the survey of his/her
team. The survey team must ensure itself that inputs (specifications,
procedures, the manuals, the questionnaires, etc.) meet survey
requirements; to ensure that all the components meet their individual
objectives, fit together under consistent with the survey objectives and
plans.

5. Publication of surveys

The main purpose of publishing a survey is to evaluate feedback to groups

of participants against certain aspects. You can publish when it is ready for
users to take it. That is where the powerful, decision support reports
provide in survey managements come in handy. Survey managements
systems provide a wide list of analytical reports that cover results from all
relevant perspectives.