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  • Starbucks Group3

    Diunggah oleh

    Krishna Chaitanya Kothapalli
    56 tayangan5 halaman
    This document analyzes customer satisfaction levels at Starbucks and calculates key metrics. It finds that highly satisfied customers visit Starbucks stores most frequently per month (7.2 visits), spend the most per visit ($4.42), and remain customers the longest (8.3 years). As a result, highly satisfied customers generate the most annual revenue per person ($381.88) and require the fewest number of customers (66.37) for stores to break even on investment costs.

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    star bucks case study

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    This document analyzes customer satisfaction levels at Starbucks and calculates key metrics. It finds that highly satisfied customers visit Starbucks stores most frequently per month (7.2 visits), spend the most per visit ($4.42), and remain customers the longest (8.3 years). As a result, highly satisfied customers generate the most annual revenue per person ($381.88) and require the fewest number of customers (66.37) for stores to break even on investment costs.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai XLSX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    56 tayangan5 halaman

    Starbucks Group3

    Diunggah oleh

    Krishna Chaitanya Kothapalli
    This document analyzes customer satisfaction levels at Starbucks and calculates key metrics. It finds that highly satisfied customers visit Starbucks stores most frequently per month (7.2 visits), spend the most per visit ($4.42), and remain customers the longest (8.3 years). As a result, highly satisfied customers generate the most annual revenue per person ($381.88) and require the fewest number of customers (66.37) for stores to break even on investment costs.

    Hak Cipta:

    © All Rights Reserved
    Unduh sebagai XLSX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 5

    Unsatisfied Customer Satisfied Customer

    Number of Starbucks Visits/ Month 3.9 4.3


    Average Ticket Size/Visit 3.88 4.06
    Average Customer Life (Years) 1.1 4.4

    Revenue Generated per year /


    customer (Visits*ticket size*12) 181.584 209.496

    Incremental revenue generated on


    conversion 27.912

    Total investment 40000000


    No of stores (exhibit 2) 3496

    Investement per store (investment /


    no of stores) 11441.647597254

    No. of customers to Break even


    (investment per store/ incremental
    revenue) 409.9185868893
    Highly Satisfied Customer
    7.2
    4.42
    8.3

    381.888

    172.392

    66.3699452251
    USING WEIGHTED
    AVERAGE TICKET SIZE
    Unsatisfied Customer Satisfied Customer Highly Satisfied Customer
    % of starbucks transactions
    (figure A) 11 27 62
    % of total customer base (figure
    A) 42 37 21
    Average Ticket Size/Visit 3.88 4.06 4.42

    Weighted average ticket size 4.2634

    Total revenue in millions (exhibit


    1) 2583.8
    Total visits in millions (revenue/
    avg. ticket size) 606.0421260027
    No of stores (exhibit 2) 3496
    Total visits per store (visits / no.
    of store) 173353.010870343

    Unsatisfied Customer Satisfied Customer Highly Satisfied Customer


    Number of Starbucks Visits/
    Month (exhibit 9) 3.9 4.3 7.2
    Number of Starbucks Visits/
    Year 46.8 51.6 86.4

    Visits per store per customer


    type (Visits per store * % total
    starbucks transactions ) 19068.8311957378 46805.3129349927 107478.866739613

    Number of unique customers


    ( visits per store per customer
    type / no. of visits per year ) 407.4536580286 907.0797080425 1243.9683650418
    USING TICKET SIZE OF
    SATISFIED CUSTOMERS
    Unsatisfied Customer Satisfied Customer

    % of starbucks transactions (figure


    A) 11 27

    % of total customer base (figure A) 42 37


    Average Ticket Size/Visit 3.88 4.06

    Weighted average ticket size(using


    ticket size of satisfied customers) 4.06

    Total revenue in millions (exhibit 1) 2583.8

    Total visits in millions (revenue/


    avg. ticket size) 636.4039408867
    No of stores (exhibit 2) 3496

    Total visits per store (visits / no. of


    store) 182037.740528232

    Unsatisfied Customer Satisfied Customer

    Number of Starbucks Visits/ Month


    (exhibit 9) 3.9 4.3

    Number of Starbucks Visits/ Year 46.8 51.6

    Visits per store per customer type


    (Visits per store * % total starbucks
    transactions ) 20024.1514581055 49150.1899426227

    Number of unique customers


    ( visits per store per customer
    type / no. of visits per year ) 427.8664841476 952.5230609035
    Highly Satisfied Customer

    62

    21
    4.42

    Highly Satisfied Customer

    7.2

    86.4

    112863.399127504

    1306.2893417535

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