ON
(THE STUDY ON HOME LOAN APPRASIAL OF
BANK OF BARODA)
Submitted to:
Satyug Darshan Institute of Engineering and Technology
By:
(ANAMIKA PATHAK)
Roll No.-6027252
Batch 2016–2019
In Partial Fulfillment of
Bachelor of Business Administration
(IIFBS)
1
DECLARATION
I,ANAMIKA PATHAK hereby declare that this project report is the record of authentic work
carried out during the time period from by me in the partial
fulfillment of the requirement for the award of degree BBA (Industry integrated). This piece of
work has not been submitted to another University your Institute for the award do fanny
degree/diploma earlier.
Anamika pathak
Date:
2
3
BONAFIDE CERTIFICATE
This is to certify that Mr./Ms. Anamika pathak of Satyug Darshan Institute of Engineering
and Technology has successfully completed the project work titled “the study of home
This project report is the record of authentic work carried out by him/her during the period from
He / She has worked under my guidance.
4
ACKNOWLEDGEMENT
It is a matter of Great Pleasure for me in submitting the project report on the study of home
I am thankful to and owe a deep gratitude to all those who have helped me in preparing this
report. Words seem to be inadequate to express my sincere thanks to Ms. Sneha Sharma for her
valuable guidance, constructive criticism, untiring efforts and immense encouragement during
the entire course of the study due to which my efforts have been rewarded.
Also not to be forgotten are the Lecturers of BBA IIFBS who contributed their ideas and
suggestion.
5
PREFACE
This report presents the research, findings and recommendations resulting from the
project, “the study on home loan of bank loan ”, supported by Ms. Sneha Sharma. The
objective was to compile and synthesize information on the status of loan appraisal. In so doing,
it lays the foundation for the development of bank resources management decision support
system that will facilitate scientifically sound decision making. The involvement in this project
reflects its long-term interest in Consumer satisfaction towards Home Loan management
activities consistent with its mandate to “promote the orderly, integrated and comprehensive
development, use and conservation of the loan. The findings and recommendations of this report
address data and information gaps and needs, and provide valuable information for guiding the
next steps in the process of developing a decision support system. This report, and the project’s
many associated components, provides a wealth of information about the bank resources and
associated policies.
6
INDEX
Chapter 7 Bibliography 61
7
CHAPTER 1
INTRODUCTION TO
THE TOPIC
8
Introduction
The Indian economy is emerging as a one of the strongest economy of the world with the GDP
growth of more than 8 % every year. A strongest banking industry is important in every country
and can have a significant affect in supporting economic development through efficient financial
services. Banking sector play a vital role in growth and development of Indian economy. After
liberalization the banking industry in India under gone major changes. The process of
liberalization and globalization has strongly influenced the Indian banking sector. A stable and
efficient banking sector is an essential precondition to increase the economic level of a country.
Liberalization policy introduced in the banking sector in India led to consolidated competition,
efficient allocation of resources and introducing innovative methods for mobilizing of saving.
The ability of banks to analyze its financial position for improving its competitive position in the
market place. Most banks in India are currently focusing an expanding their service network. A
growing Indian economy, expanding their various segments. After the recommendations of
Narshinham Committee report with the entry of many private players. Indian banking industry
has transformed into a customer oriented market. It now consists of multiple products and
9
customer groups and various channels of distribution. It is well known fact that an effective and
efficient banking system is important for the long-run growth and development of the economy.
Retail Banking.
Trade Finance.
Treasury Operations.
Retail Banking and Trade finance operations are conducted at the branch level while the
wholesale banking operations, which cover treasury operations, are at the head office or a
designated branch.
Retail Banking:
Deposits
LOANS, Cash Credit and Overdraft
Negotiating for Loans and advances
Remittances
Book-Keeping (maintaining all accounting records)
Receiving all kinds of bonds valuable for safe keeping
Trade Finance:
Issuing and confirming of letter of credit.
Drawing, accepting, discounting, buying, selling, collecting of bills of exchange, promissory
notes, drafts, bill of lading and other securities.
Treasury Operations:
Buying and selling of bullion, Foreign exchange.
Acquiring, holding, underwriting and dealing in shares, debentures, etc.
Purchasing and selling of bonds and securities on behalf of constituents.
10
The banks can also act as an agent of the Government or local authority. They insure, guarantee,
underwrite, participate in managing and carrying out issue of shares, debentures, etc.
Apart from the above-mentioned functions of the bank, the bank provides a whole lot of other
services like investment counseling for individuals, short-term funds management and portfolio
management for individuals and companies. It undertakes the inward and outward remittances
with reference to foreign exchange and collection of varied types for the Government
HOME LOANS
Over the last few decades the role of loan sector has undergone a paradigm shift. It is widely
recognized as an important aspect of the source of loan for the people and considered it as a short
and long-term investment.
After zeroing down on my research area, I have collected information through only primary. I
had a constant discussion with consumer.
The objective of this report is to study “Customer Perception and Attitude towards home
loans”. For this survey was conducted through structured Questionnaire.
In today’s competitive business world every customer is significant for the lending home loan.
The customer expectations are very high so it should be kept in mind and offer them best
possible service.
The report deal with the conceptual background of home loan and over view of the banks, the
next part deals with research design of the study that is problem identification, objectives and
how the research was carried out. The outcome of the study shows that the level of customer
awareness towards Home Loan is good with the benefits and service what they are giving and
most of the people wants to go for investments.
Banks can start some good promotional activities to build its brand and to make recognition by
all the peoples in the market .The effective marketing channel with the personal selling is an
essential factor in influencing banks growth.
11
The roof over one’s head and ground beneath one’sfeet count as the bare necessities of life.
There’s nothing quite like owing a home, however humble to give that warm and glowing
feeling. But when one buys a home, one has much more than a feel good purchase in mind! It’s
also a crucial investment decision, perhaps the biggest spending decision of one’s life. There are
ample opportunities today for young salaried investors to plan their moves early and buy a house
at right time- and at right price. In the process, not only do they fulfill that cherished dream of
owing a house, but also put themselves on the path to acquiring property that would meet the
needs and aspirations of their growing family, even as it leads to wealth creation. Every
individual aspires to own a home. But many either spend a lifetime saving to purchase a house or
exhaust money on monthly house rents.
Take a house loan and let the monthly rent (easily converted into affordable EMI’s) build
dream home.
INDUSTRY PROFILE
The importance of financial institutions in the modern economy cannot be neglected. They
occupy a very important place in the field of commerce and industry of any country. They are so
important that modern business is certainly impossible without them and number country can
achieve commercial and industrial progress in the absence of sound financial system.
These financial sectors have different products at different rates. The growing competition
between the financial institutions had made each of them to delight their customer rather than
satisfying them. The emergence of new generation private financial institutions has made the
entire financial sector tougher and much more competitive. They provide various services to the
customer to overcome the competition. Some of the major players in the sectors are:
1. CitiFinancial
2. ICICI bank
3. HDFC bank
4. PNB
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2. PRODUCT PROFILE
Home loan
13
Flexible property norms
Approved plans are not mandatory
Funding for Builder Flats
Hassle-free and fast service
Home return:
The customer’s home is more than just four walls and a roof that provides shelter for the
customer and the customer’s family. It is also a valuable asset, which the customer can put to use
while continuing to occupy it. The banks Home Returns Plan offers the customer the opportunity
of getting a loan against the customer’s house/residential property for practically any purpose.
With our friendly, flexible and fast service, it is simply the best way to free the wealth locked up
in the customer’s property.
"Home Returns now brings the customer Mortgage Loans for Education. This zero hassle loan
helps the customer fund the customer’s children's higher studies. Want to know how the
customer’s children can follow their dreams”
The advantage of dealing with banks one of the largest financial conglomerates of the world, is
plenty.
Amount of loan from Rs. 2 Lakh to Rs. 1 Crore*.
Loans against rented, vacant and self-occupied residential properties. Loan up to 60 percentage
of the market value of the customer’s residential property. Term of loan up to a period of 15
years.
Loans can also be availed on property belonging to the customer’s family members.
14
Mortgages loan for education:
If money is what is standing between the customer and a world-class education, worry not! Now
banks help the customer to fund the customer’s education by giving the customer a loan against
the customer’s home. So if the customer wants to pursue the customer’s studies in India or
overseas, the customer can do so now without any financial worries.
15
CHAPTER 2
COMPANY
PROFILE
16
1.1 INTRODUCTION OF BANK OF BARODA
Bank of Baroda is one of the most prominent banks in India, having its total assets as Rs. 1,
43,146 Crores as on 31st of March 2007. The bank was founded by Maharaja Sayajirao Gaekwad
III (also known as Shrimant Gopalrao Gaekwad), the then Maharaja of Baroda on 20th of July
1908 with a paid capital of Rs. 10 Lacs. From its introduction in a small building of Baroda, the
bank has come a long way to achieve its current position as one of the most important banks in
India. On 19th of July 1969, Bank of Baroda was nationalized by the Government of India along
with 13 other commercial banks.
The bank offers a wide array of customized and specialized services to meet the diverse needs of
its customers, and these services have been categorized into Personal Banking, Business
Banking, Corporate Banking, International Banking, Treasury Banking and Rural Banking
services
BANK DEFINITION:
A financial institution that is licensed to deal with money and its substitutes by accepting time
and demand deposits, making loans, investing in securities. The bank generates profits from the
difference in the interest rates charged and paid.
17
MEANING OF BANK:
A bank is a financial institution licensed by a government. Its primary activities include
borrowing and lending money. Many other financial activities were allowed over time. For
example, banks are important Players in financial markets and offer financial services such as
investment funds. In some countries such as Germany, banks have historically owned major
stakes in industrial corporations while in other countries such as the United States banks are
prohibited from owning non-financial companies. In Japan, banks are usually the nexus of a
cross-share holding entity known as thezaibatsu. In France, banc assurance is prevalent, as most
banks offer insurance services (and now real estate services) to their clients.
1990: BoB opened an OBU in Mauritius, but closed its representative office in Sydney.
1991: BoB took over the London branches of Union Bank of India and Punjab & Sind
Bank (P&S). P&S’s branch had been established before 1970 and Union Bank’s after
1980. The Reserve Bank of India ordered the takeover of the two following the banks'
involvement in the Sethia fraud in 1987 and subsequent losses.
1992 BoB incorporated its operations in Kenya into a local subsidiary with a small
tranche of shares quoted on the Nairobi Stock Exchange.
1993: BoB closed its OBU in Bahrain.
1996: BoB Bank entered the capital market in December with an Initial Public Offering
(IPO). The Government of India is still the largest shareholder, owning 66% of the bank's
equity.
1997: BoB opened a branch in Durban.
1998: BoB bought out its partners in IUB International Finance in Hong Kong.
Apparently this was a response to regulatory changes following Hong Kong’s reversion
to the People’s Republic of China. BoB also acquired Punjab Cooperative Bank in a
rescue.
1999: BoB merged in Bareilly Corporation Bank in another rescue. At the time, Bareilly
had 64 branches, including four in Delhi.
18
In Guyana, BoB incorporated its branch as a subsidiary, Bank of Baroda Guyana.
BoB added a branch in Mauritius, but closed its Harrow Branch in London.
2000s
2010
19
2010: Malaysia awarded a commercial banking license to a locally incorporated bank to
be jointly owned by Bank of Baroda, Indian Overseas Bank and Andhra Bank. Loan
available for purchase of furniture / fixtures / furnishing / other gadgets such as fans,
geysers, air conditioners etc. required, to:
o Our existing housing loan borrowers
o New borrowers
Free Credit Card:
Free Credit Card (complementary for first year) will be issued to borrowers with loan
limit above Rs.2/-lakhs.
Loan Against Future Rent Receivables has been developed considering the growth potential in
the real estate in various metros and urban centers, where many commercial properties/shopping
malls are being developed and the owners approach banks for loans against securitization of
future rent receivables from such properties.
Key Benefits
The scope for the New Product has been kept wide to cover the target groups, viz. owners
of immoveable properties (lessor) belonging to all types of the constitution.
The minimum and maximum loan limits are fixed at Rs.1 lac and Rs.1000 lacs
respectively.
Gainfully employed persons intend to pursue higher education, vocational courses, trainings,
pilot trainings, skill up gradation, diploma or degree courses offered in aviation, hospitality and
travel management, executive development etc. in India / abroad. To help the future management
leaders acquire higher specialized managerial skills and dominate the global arena, Bank of.
20
1.4 DEPOSITS OFFERED BY BANK OF BARODA:
1. FIXED DEPOSITS
Overdraft / loan against deposit provided on demand upto 95% of deposit amount without
any guarantor and processing fee, filling of any forms etc. even for 1 day and upto the
maturity period of deposits to meet short term requirements and needs.
For such advances interest shall be charged 1.5% over the deposit rate with monthly rests
in case of depositor -borrower and in case your friends want to avail loan against your
deposit the rate of interest will be a little higher depending on loan amount.
Bank of Baroda's Fast Access Deposit is a prudent way to security, liquidity and relief. The plan
provides you with the facility of overdrawing your account up to 95% of your deposits.
Key Benefits
21
Loan/Overdraft facility up to 95% of the deposit amount right from day one.
Deposit Tenure:
o Minimum - 12 months.
o Maximum - 120 months.
Interest will be compounded quarterly depending upon the maturity period of the deposit.
Offers dual advantage of attractive rate of interest as well as flexible withdrawal limit.
Your deposits bring regular income i.e. monthly/quarterly/half yearly/yearly and supplement
your earnings.
Key Benefits:
This plan does not demand any extra formalities, as concerns overdrafts and withdrawals,
hence enabling you to withdraw as much as 95% of the deposit amount.
Provides you the comfort of liquidity along with a security of your money being in safe
hands.
An additional 0.50% interest for senior citizens (applicable only for deposits of Rs.
10000/- and above).
Deposit account can be opened with minimum amount of Rs. 1,000/- and subsequent
deposits in multiples of Rs.100/-.
23
No penalty for premature payment will be levied in case of premature payment of
deposits up to Rs. 5 Lakhs provided it remained with the Bank for a minimum period of
12 months.
The Monthly Income Plan is tailored for those individuals who regularly need money to
supplement their income i.e. each month. Interest earned on your deposit becomes another source
of income.
Key Benefits:
This plan does not demand any extra formalities, as concerns overdrafts and withdrawals,
hence enabling you to withdraw as much as 95% of the deposit amount.
Provides you the comfort of liquidity along with a security of your money being in safe
hands.
An additional 0.50% interest for senior citizens (applicable only for deposits of Rs.
10000/- and above).
Deposit account can be opened with minimum amount of Rs. 1,000/- and subsequent
deposits in multiples of Rs.100/-.
Deposit Tenure:
24
o Minimum - 12 months.
o Maximum - 120 months.
Enjoy an increasing rate of interest with longer periods of deposit. Compound interest ensures
that your savings grow faster. The plan provides you with the facility of overdrawing your
account by way of a pre-issued cheque of up to 95% of your deposits.
Key Benefits:
This plan does not demand any extra formalities, as concerns overdrafts and withdrawals,
hence enabling you to withdraw as much as 95% of the deposit amount.
Provides you the comfort of liquidity along with a security of your money being in safe
hands.
An additional 0.50% interest for senior citizens (applicable only for deposits of Rs.
10000/- and above).
25
Deposit account can be opened with minimum amount of Rs. 1,000/- and subsequent
deposits in multiples of Rs.100/-.
Deposit Tenure:
o Minimum - 12 months.
o Maximum - 120 months.
Interest will be compounded quarterly & credited to your account half yearly.
The Capital Gain Account Scheme primarily helps you avail of tax exemptions from capital
gains. It offers two types of accounts- Savings and Term Deposits.
Key Benefits:
26
Term Deposits
Enjoy an increasing rate of interest with longer periods of deposit. Your money remains
safe and secure with an option of easy liquidity.
Key Benefits
For such loans interest shall be charged 1.50% to 1.75% (Depending on amount of
loan) over the deposit rate with monthly rest in case of depositor -borrower and in
case of others the rate of interest will be a little higher depending upon loan
amount. Interest rate on Loan against deposits of Senior Citizens shall be charged at
1.25% over deposit rate.
No processing fees will be charged for Loans and Advances against bank deposits.
The Govt. of India accepts the money deposited in this plan as a security.
Deposits can be accepted as the margin money for non-fund based facilities.
Facility for auto renewal of your deposit, in case such instructions haven't been
received for the same. This ensures that you don't lose out on interest.
All individuals and HUF are eligible to invest in the product. It is most suitable for
income tax payers like salaried persons, higher and middle-income group, retired persons
etc.
Deposit can be made in single name of an individual for himself or in the name of the
Karta of the HUF OR in joint name.
Joint account may be in the name of maximum two adults or jointly to an adult and a
minor. As per Government’s present Guidelines, in case of joint account/ joint holding of
deposit, income tax relief will be available only to the first holder of the deposit.
The firms, companies, trust, societies, clubs, institutions, corporate etc. are not allowed to
invest under the product.
For availing Tax benefit maximum amount in a financial year - Rs. 1/- lakh.
2. CURRENT ACCOUNT
Current Deposits product is ideal for firm, companies, institutions, HUF, individuals etc., who
need banking facility more frequently. This is one of the most basic and flexible deposit options,
allowing transaction without limiting the numbers.
28
Baroda Premium Current Account (BPCA)
Baroda Premium Current Account-Privilege (BPCAP)
Depending on the nature of the account and the governing terms and conditions, Bank of Baroda
offers you under Savings Accounts.
Baroda Centenary Savings Account a Superior Savings Bank a/c with added value propositions.
This product is available at all CBS branches in India.
Key Benefits:
Auto sweep: Auto transfer of funds exceeding certain fixed amount to Term Deposit to
provide high yield on such funds.
Auto reverse sweep in case of need to honour Cheque to Savings account from Term
Deposit.
29
Free collection of outstation cheques drawn in favour of account holder (postage out of
pocket expenses are recoverable).
Key Benefits
Easy to operate. Terms and conditions kept lucid to facilitate a layman's understanding.
No hidden costs.
Zero balance facility – Your Savings Bank Account with us remain alive even when the
balance reaches zero. This facility is only for salaried employees in Central/ State Govt.
Public & Private Limited Companies, Agents of Life & General Insurance Corporations
and Students. Even for those receiving compensation from govt. for acquisition of their
properties.
An ideal option to cultivate the habit of banking and saving amongst the younger
generation.
The product is in the nature of superior Savings Bank Account with added value propositions to
high value resident customers. The product is available
30
at our computerized branches at Metro and Urban centers only.
Key Benefits
Free transfer of funds to any branch of our bank by Mail Transfers / Telegraphic Transfers
(usual telegram charges to be recovered).
Auto / Reverse Sweep: Auto transfer of funds exceeding certain fixed amount to short
deposit and auto retransfer to the account from short deposit, in case funds are required in
the account to bring you higher interest with high liquidity.
The Indian economy has undergone a significant transformation since the economic reforms in
1991 with the banking sector in the forefront. Nagrik Bachat Khata is a product through which
Bank of Baroda intends to extend its services to a vast section of population by making banking
easy and convenient.
Key Benefits:
Banking simplified
31
Who can open the account:
All resident individuals who are eligible to open Savings Bank Account avail of this
offering in single or joint names. This product is not for Non Resident Indians, Trusts,
Societies, etc.
Minimum amount:
Rs. 50/- at all centers (Metro/Urban/Semi Urban/Rural). No service charges for non-
maintenance of minimum balance
Maximum amount:
There is no ceiling on the amount deposited/held in the account. However, in case of
minors (between 10 and 14 years), maximum amount cannot exceed Rs. 1 lakh
Account can be operated by the customers using withdrawal slip along with pass book
only.
A cheque book of -10- leaves will be issued on request for one year free of cost.
Bank of Baroda now has a special salary account with added benefits. It's a saving bank account
with an in built feature of overdraft facility to the salaried persons.
Key Benefits
Earn interest on credit balance account as per saving bank a/c rules.
32
Terms & Conditions
The maximum overdraft limit - Rs. 1 lakh subjected to 90% of net salary (average of last
three months).
Key Benefits
Eligibility Criteria: Individuals eligible to open Savings Account singly / jointly and
having attained the age of 18 years
33
Overdraft Limit: To the extent of 80% of Fixed Deposit with a minimum limit of
Rs8000/- and maximum of Rs100000/- .
Third party FDRs are not eligible under this scheme.
FDRs issued by any other branch /bank cannot be pledged and accepted as security, as
per extant guidelines of the bank.
Interest Rate: Fixed deposit: As per contractual rate, at the time of accepting deposit.
.
Savings A/c: As per existing rules for credit balance in SB A/c’s and for debit balance in
Savings A/c 1.5% over Fixed Deposit rate with monthly rests and a minimum of Rs25/-
will be charged during a month if overdraft facility is availed.
Security for Overdraft facility: Pledge of FDR duly discharged by the depositor. Letter
of pledge of FDR ( LDOC -16 A)
Other conditions :
o On due date of FDR the facility may be renewed at the request of the customer. In
absence of any request, overdraft facility may be liquidated by appropriation of
proceeds of the FDR after giving due notice to the borrower or alternatively FDR
may be renewed under auto renewal facility and overdraft facility may also be
renewed at revised interest rate linked with FDR, depending upon circumstances.
o If the borrower fails to pay the interest in overdraft account and /or the accounts
remains overdrawn for a quarter, bank shall have right to cancel the facility,
liquidate it by prepaying the deposit and appropriating proceeds thereof after
giving due notice to the customer..
o FDRs under BOB Suvidha will not be accepted under the scheme.
o All the extant guidelines including KYC Norms will be applicable while opening
Savings and FDR accounts.
o Depositor may be given an acknowledgement having pledged the duly discharged
FDR with the bank.
34
o Existing procedure shall be followed by the branched for premature payment of
FDRs.
o Nomination Facility shall be available the depositors for their Savings and Fixed
Deposits Accounts.
Construction of house.
Repaying a loan already taken from other Housing Finance Company / Bank.
Bank of Baroda brings to you a unique loan product. A loan for Repairs / Renovations /
Improvement / Extension of Home and for Furniture, Fittings & Fixtures.
Key Benefits
Loan available for repairs / renovation / improvement / extension of the existing house.
35
Loan available for purchase of furniture / fixtures / furnishing / other gadgets such as
fans, geysers, air conditioners etc. required, to:
o Our existing housing loan borrowers
o New borrowers
Free Credit Card:
Free Credit Card (complementary for first year) will be issued to borrowers with loan
limit above Rs.2/-lakhs.
Loan Against Future Rent Receivables has been developed considering the growth potential in
the real estate in various metros and urban centers, where many commercial properties/shopping
malls are being developed and the owners approach banks for loans against securitization of
future rent receivables from such properties.
Key Benefits
The scope for the New Product has been kept wide to cover the target groups, viz. owners
of immoveable properties (lessor) belonging to all types of the constitution.
The minimum and maximum loan limits are fixed at Rs.1 lac and Rs.1000 lacs
respectively.
Gainfully employed persons intend to pursue higher education, vocational courses, trainings,
pilot trainings, skill up gradation, diploma or degree courses offered in aviation, hospitality and
travel management, executive development etc. in India / abroad. To help the future management
leaders acquire higher specialized managerial skills and dominate the global arena, Bank of.
36
CHAPTER 3
REVIEW OF
LITERATURE
37
Before giving details regarding the research methodology used in the study, it is appropriate to
present a brief overview of the research articles, case studies, and books written on this
particular topic. The area of study may be within the country or outside the country. Review of
literature helps a researcher to get acquainted with his/her selected research problem and also
may provide some guidelines in selecting a proper research methodology. It is also helpful in
finding out the research gaps in the existing literature. This will help the researcher in fine-
tuning his/her research problem and methodology. Another advantage of reviewing in the
existing literature is that in cases where the research problems are similar, the conclusions and
findings may be easily compared. This will help the researcher in determining whether his/her
findings are possible or not.
The researcher has to refer few books and magazines to refer few books and review for obtaining
and understanding. The relationship in customers satisfaction and quality of services. It was also
useful for knowing the customer satisfaction versus quality of service offered by the concern.
The ICFAI journal of Monetary Economics, November ’2004 it is studied that “greenwood
and Jovanovich (1990) in their study analyzed the role that financial institutions play in
collecting and analyzing information and use this information for utilizing funds by investing in
such projects that are high-risk while at the same time yield highest return.
The ICFAI Journal of Service Marketing Dec’2004 “It is important to note that whatever
financial products are put in the market, it can only be successful if customer has a need for it.
Thus the need to study customer behavior becomes paramount. This flows naturally from the
marketing concept that emphasis the idea of looking at the product from the consumer’s point of
view,”
Banking services largely depends upon customer demands and their perceived performance. In
urban and metropolitan sectors customers are more knowledge and demand more facilities than
offered. They are looking for services that are cheaper, faster and qualitatively better”
38
The STATISTICAL METHODS, By S. P. GUPTHA. S.P gives a very in-depth study about the
various statistical tools and techniques that could be used for various researches work purposes.
Each statistical test has been discussed very much in detail and this book has acted as the back bone
for this research study by helping the research work in using various statistical tools like chi-square,
One way ANOVA test, Two way ANOVA test etc.,
The Marketing Management -By PHILIP KOTLER, which is one of the masterpieces in the
field of marketing, has given an excellent coverage in the various fields of marketing. The author
has very elaborately examine the various issues in designing the marketing strategies for various
companies, tactical marketing and also the hurdles that arises in the administrative side of
marketing which were all very much useful in analyzing the various problems of this research
study and finally in also putting forth various feasible recommendation and suggestion for this
research work. This book has also presented various frameworks for analyzing certain recurrent
problem in the field of marketing, which were also effectively used in this research work.
The RESEARCH MARKETING, By McGauran L.L. gives more stress on the various
categories of information that should be collected for carrying out the preliminary investigation
for the various research studies. The author McGauran L.L. gives importance to six categories of
information that re to be used for preliminary investigation namely
a. the product
c. the market
e. the sales
Further this book also stresses on the pilot survey that should be conducted before starting the
original survey. Hence taking all this into account, a preliminary questionnaire was drafted and it
was tested among five customers. The flows found in the questionnaire were later rectified after
consulting few experts too in this field and finally the original questionnaire was drafted.
39
Several studies have been done by various researchers in the context of home loans. The details
of reviews are below.
Berstain David (2009) examined in his study taken from 2001 to 2008 that in this period there
is increasing use of home loans as compared to private mortgage insurance (PMI).
Vandell, Kerry D (2008) analyses the sharp rise and then suddenly drop down home prices from
the period 1998- 2008. Changes in prices are for the reasons as such economic fundamentals ,
the problem was not subprime lending per se, but the dramatic reductions and subsequent
increases in interest rates during the early- mid-2000 , the housing loan boom was concentrated
in those markets with significant supplyside restrictions, which tend to be more price-volatile.
The problem was not in the excess supply of credit in aggregate, or the increase in subprime per
se, but rather in the increased or reduced presence of certain other mortgage products.
La courr, Micheal (2007) analyses in his study, the factors that affect the increase in the level of
Annual percentage rates spread reporting during 2005 over 2004.The three main factors are:
(1) changes in lender business practices; (2) changes in the risk profile of borrowers; and (3)
changes in the yield curve environment.
The result shows that after controlling the mix of loan types, credit risk factors, and the yield
curve, there was no statistically significant increase in the reportable volume for loans originated
directly by lenders during 2005.
La courMicheal (2006) examined the home purchase mortgage product preferences of LMI
households. Objectives of his study were to analysis the factors that determined their choice of
mortgage product. The role pricing and product substitution play in this segment of the market
and to verify whether results vary when loans are originated through mortgage brokers. In this
case regression analysis has been used and results have shown that high interest risk reduces
loan value.
Dr. Rangarajan C. (2001) said that the financial system of India built a vast network of
financial institutions and markets over times and the sector is dominated by banking sector
which accounts for about two-third of the assets of organized financial sector.
Haavio, Kauppi (2000) stated that countries where a large proportion of the population live in
owner– occupied housing experience higher unemployment rates than countries where the
majority of people live in private rental housing.This might suggest that rental housing enhances
labour mobility. In this paper, they develop a simple inter temporal two region model that
40
compares owner occupied housing markets to rental markets and to analyze how these
alternative arrangements allocate people in space and time.
BOB has taken the rate war in the home loans category to 35 HOUSING LOANS -
CUSTOMER PERSPECTIVE (A STUDY CONDUCTED WITH REFERENCE TO
CHENNAI) new heights announced that it will offer loans for Rs. 2- 10 lakhs at 12.5
percent the lowest rate offered by any housing finance provider, Narasimham Committee
(1991) points out that although the banking system has made rapid progress during the last two
decades, there is decline in productivity and efficiency and erosion of profitability. The
committee strongly makes indications of liberalizing, deregulating economy to make the Indian
banking system more competitive and efficient.
Ojha (1987) in his paper "Modern International Caparison of Productivity and Profitability
of Public Sector Banks of India" has made a comparison on the basis of per employee
indicators and taking cases of State Bank group and Punjab National Bank noted that Indian
banks are the lowest in all accounts. Godse (1983) observes that productivity aspect is only at
the Conceptualization stage in the banking industry. He suggested improvement in productivity
and procedures, costing of operations and capital expenditure etc. Fanning (1982), while
examining bank productivity of British banks observed that although the productivity of the UK
clearing banks is improving, they are still heavily over manned as compared with similar banks
elsewhere.
Kulkarni (1979) in his study “Development responsibility and profitability of banks” stated that
while considering bank costs and profits, social benefits arising out of it cannot be ignored. He
suggested that while meeting social responsibility banks should try to make developmental
business as successful as possible.
Varde and Singh (1979) in a study "Profitability of Commercial Banks" over 15 years gave
consideration to two types of factors that affects interest rates levels i.e. internal factors
(including operational and managerial efficiency of individual basis).
Banking Commission (1972) reviewed bank operating methods and procedures and made
recommendations for improving and modernizing these, particularly relating to customer
services, credit procedure and internal control systems. It observed that present methods of
working out branch profitability are not appropriate and an integrated costing and financial
reporting system is essential.
41
CHAPTER 4
RESEARCH
METHODOLOGY
42
OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE:
SECONDARY OBJECTIVE
The scope of the study is to analyze the appraisal of home loan customers in and around India.
The study gathers information about rating the effectiveness of bank services, rating and ranking
the different features and services offered by the bank.
Primary data was collected from the existing loan customers and also non existing customers;
secondary data was collected from book manuals, magazines and websites. The study has come
out with valuable suggestions on basis of concrete facts, which help to frame its plan and
strategies to increase satisfaction level of the loan
43
RESEARCH DESIGN
The formidable problem that follows the task of defining the research problem is the preparation
of the design of the research project, popularly known as “Research Design”. Research design is
a plan, structure and strategy of investigation conceived to obtain answers to research questions
and to control variance.
A research design can be defined as “Arrangement of condition for collection and analysis of
data in the manner that aims to combine relevance to the research purpose with economy in
procedure.” It consists of the blue print for the collection measurement and analysis of data. The
research used here is descriptive research.
44
DESCRIPTIVE RESEARCH
1. Primary data
2. Secondary data
45
Primary Data
The primary data does not exist already in records and publications. The researcher has to gather
primary data a fresh for a specific survey. The primary data can be gathered by way of
observation method where the research mix with the people concerned with the use of particular
product and not important clauses by observing the respondents. The second method of
collection of primary data is by way of experimentation method where some variables are
allowed to vary under a controlled environment and its cause and effect relationship is studied.
The third method of collection of data is by way of conducting a survey. This method is used for
collection of primary data. The primary data was collected from customers in India city. For this
research study, data was collected from various account holders of the CitiFinancial. Data
collection was carried out using personal interview method guided by questionnaire as follows:
. Open-ended questions
. Dichotomous questions
. Multiple-choice questions
. Ranking questions
. Rating questions
SECONDARY DATA
It is needed for conducting this research work collected from the various business magazines,
bank broachers, statistical and management book, market research books etc. which are
presented in the literature various in details
46
SAMPLING DESIGN
The precision and accuracy of survey results are affected by the manner in which the sample has
been chosen. The first thing for a sample plan is definition of the population to be investigated.
Defining the population is often one of the most difficult things to do in sampling. Although
ideal conditions might indicate threat the census would be preferable, such ideal conditions
rarely exist in the real world. A census is not feasible practically, therefore sample is used.
Two of major advantages of using a sample rather than a census are speed and timeliness. A
survey based on sample takes much less time to compete than based on census. In this particular
research study sample survey is done. Sample design is the most important heart of sample
planning. Sample design includes type of sample to use and the appropriate sampling unit.
Quantitative Methods
A Telephonic Interview was selected as a tool to collect data from the respondents due to the
time and cost constraints. The questionnaire is structured into 17 simple questions. The
respondent is asked to rate his agreeability and disagree ability on the scale of 1 to 5. The
questionnaire is attached as an annexure to this report. The questions are framed using
minimum financial jargon that customers should be comfortable with.
47
LIMITATIONS OF THE STUDY
1. The study is limited to all over India.
3. The data collected from the customer are qualitative in nature i.e., views, perception,
satisfaction, opinion etc., may change from time to time.
4. The data collected are primary in nature. Hence there is chance for a biased of
misleading respondent from the customer.
5. On few occasions customer were reluctant to give information, because they were busy.
48
CHAPTER 5
DATA ANALYSIS
AND
INTERPRETATION
49
Analysis and Result
1. The decision based on, in processing an application of Home Loan,received the
following responses.
Frequency:
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 10 12.5 12.5 12.5
24 30.0 30.0 42.5
2.00
30 37.5 37.5 80.0
3.00
11 13.8 13.8 93.8
4.00
5 6.3 6.3 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 12.5% responses generated shown strong agreeability, 30.0%
responses are generated agree,37.5% responses generated natural, 13.8% responses generated
disagree and remaining 6.3% indicate that the customers strongly disagree that application of
50
Home Loan easy to understand.
2. The decision based on, mortgage process, received the following responses.
Frequency:
From the 80 respondents nearly 25% responses generated shown strong agreeability, 36.3%
responses are generated agree, 23.8% responses generated natural, 10% responses generated
disagree and remaining 3.8% indicate that the customers strongly disagree that mortgage process
51
explain thoroughly.
3. The decision based on, EMI fixed by bank, received the following responses.
Frequency:
EMI FIX
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 40 50.0 50.0 50.0
25 31.3 31.3 81.3
2.00
4 5.0 5.0 86.3
3.00
6 7.5 7.5 93.8
4.00
5 6.3 6.3 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 50% responses generated shown strong agreeability, 31.3%
responses are generated agree, 5.0% responses generated natural, 7.5% responses generated
disagree and remaining 6.3% indicate that the customers strongly disagree that EMI fixed by
52
bank is correct.
4. The decision based on, accessibility service received, following responses.
Frequency:
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 21 26.3 26.3 26.3
20 25.0 25.0 51.3
2.00
23 28.8 28.8 80.0
3.00
9 11.3 11.3 91.3
4.00
7 8.8 8.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 26.3% responses generated shown strong agreeability, 25.0%
responses are generated agree, 28.3% responses generated natural, 11.3% responses generated
disagree and remaining 8.8% indicate that the customers strongly disagree that they service
received.
53
5. The decision based on, Interest rates charged by Bank, received the following
responses
Frequency:
INTRST CHRG BY BNK
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 23 28.8 28.8 28.8
25 31.3 31.3 60.0
2.00
13 16.3 16.3 76.3
3.00
16 20.0 20.0 96.3
4.00
3 3.8 3.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 28.8% responses generated shown strong agreeability, 31.3%
responses are generated agree, 16.3% responses generated natural, 20.0% responses generated
disagree and remaining 3.8% indicate that the customers strongly disagree that interest charged
by bank is correct.
54
6. The decision based on, favor in Home Loan, received the following responses.
Frequency:
HL FVOR
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 27 33.8 33.8 33.8
33 41.3 41.3 75.0
2.00
10 12.5 12.5 87.5
3.00
7 8.8 8.8 96.3
4.00
3 3.8 3.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 33.8% responses generated shown strong agreeability, 41.3%
responses are generated agree, 12.5% responses generated natural, 8.8% responses generated
disagree and remaining 3.8% indicate that the customers strongly disagree that how much
people are in favor of home loan.
55
7. The decision based on, Documentation Procedure of Bank, received the following
responses.
Frequency:
DOC PRCZER
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 14 17.5 17.5 17.5
30 37.5 37.5 55.0
2.00
22 27.5 27.5 82.5
3.00
8 10.0 10.0 92.5
4.00
6 7.5 7.5 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 17.5% responses generated shown strong agreeability, 37.3%
responses are generated agree, 27.5% responses generated natural, 10.0% responses generated
disagree and remaining 7.5% indicate that the customers strongly disagree that document
procedure is correct.
56
8. The decision based on, Processing Fees of Bank, received the following responses.
Frequency:
PRCZING FEES
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 6 7.5 7.5 7.5
16 20.0 20.0 27.5
2.00
26 32.5 32.5 60.0
3.00
25 31.3 31.3 91.3
4.00
7 8.8 8.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 7.5% responses generated shown strong agreeability, 20.0%
responses are generated agree, 32.5% responses generated natural, 31.3% responses generated
disagree and remaining 8.8% indicate that the customers strongly disagree that processing fees
is true.
57
9. The decision based on, Sanctioning Procedure, received the following responses.
Frequency:
SENCTION PRCZER
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 6 7.5 7.5 7.5
10 12.5 12.5 20.0
2.00
23 28.8 28.8 48.8
3.00
32 40.0 40.0 88.8
4.00
9 11.3 11.3 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 7.5% responses generated shown strong agreeability, 12.5%
responses are generated agree, 28.8% responses generated natural, 40.0% responses generated
disagree and remaining 11.3% indicate that the customers strongly disagree that document
procedure is correct.
58
10. The decision based on, Sanctioning Time, received the following responses.
Frequency:
SENCTION TIME
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 3 3.8 3.8 3.8
12 15.0 15.0 18.8
2.00
18 22.5 22.5 41.3
3.00
23 28.8 28.8 70.0
4.00
24 30.0 30.0 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 3.8% responses generated shown strong agreeability, 15.0%
responses are generated agree, 22.5% responses generated natural, 28.8% responses generated
disagree and remaining 30.0% indicate that the customers strongly disagree about sanctioning
time.
59
11. The decision based on, Fore Closure Charges, received the following responses.
Frequency:
4 CLZR CHRGD
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 7 8.8 8.8 8.8
6 7.5 7.5 16.3
2.00
25 31.3 31.3 47.5
3.00
15 18.8 18.8 66.3
4.00
27 33.8 33.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 8.8% responses generated shown strong agreeability, 7.5%
responses are generated agree, 31.3% responses generated natural, 18.8% responses generated
disagree and remaining 33.8% indicate that the customers strongly disagree about Fore Closure
Charges.
60
12. The decision based on, sanctioning is going online, received the following responses.
Frequency:
Valid Cumulative
Frequency Percent Percent Percent
Valid .00 1 1.3 1.3 1.3
34 42.5 42.5 43.8
1.00
9 11.3 11.3 55.0
2.00
18 22.5 22.5 77.5
3.00
5 6.3 6.3 83.8
4.00
13 16.3 16.3 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 42.5% responses generated shown strong agreeability, 11.3%
responses are generated agree, 22.5% responses generated natural, 6.3% responses generated
disagree and remaining 16.3% indicate that the customers strongly disagree that home loan is
going online.
61
13. The decision based on, interest charged by bank should be different on the basis of
income level, received the following responses.
Frequency:
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 15 18.8 18.8 18.8
8 10.0 10.0 28.8
2.00
21 26.3 26.3 55.0
3.00
13 16.3 16.3 71.3
4.00
23 28.8 28.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 18.8% responses generated shown strong agreeability, 10.0%
responses are generated agree, 26.3% responses generated natural, 16.3% responses generated
disagree and remaining 28.8% indicate that the customers strongly disagree that should interest
charged by bank should be different on the basis of income level.
62
14. The decision based on, Seize of asset facility by bank is the right step, in case of
nonpayment of EMI, received the following responses.
Frequency:
Valid Cumulative
Frequency Percent Percent Percent
Valid .00 1 1.3 1.3 1.3
17 21.3 21.3 22.5
1.00
21 26.3 26.3 48.8
2.00
14 17.5 17.5 66.3
3.00
11 13.8 13.8 80.0
4.00
16 20.0 20.0 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 21.3% responses generated shown strong agreeability, 26.3%
responses are generated agree, 17.5% responses generated natural, 13.8% responses generated
disagree and remaining 20.0% indicate that the customers strongly disagree that Seize of asset
facility by bank is the right step, in case of nonpayment of EMI is true.
63
15. The decision based on, facility provides by the bank, received the following responses.
Frequency:
FCLTY PRVD BANK
Valid Cumulative
Frequency Percent Percent Percent
Valid .00 4 5.0 5.0 5.0
8 10.0 10.0 15.0
1.00
12 15.0 15.0 30.0
2.00
18 22.5 22.5 52.5
3.00
31 38.8 38.8 91.3
4.00
7 8.8 8.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 10.0% responses generated shown strong agreeability, 15.0%
responses are generated agree, 22.5% responses generated natural, 38.8% responses generated
disagree and remaining 8.8% indicate that the customers strongly disagree that they satisfy with
facility provide by the bank.
64
16. The decision based on, prefer public sectors bank for home Loan, received the
following responses.
Frequency:
PUBLIC SECTOR
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 35 43.8 43.8 43.8
19 23.8 23.8 67.5
2.00
5 6.3 6.3 73.8
3.00
14 17.5 17.5 91.3
4.00
7 8.8 8.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 43.8% responses generated shown strong agreeability, 23.8%
responses are generated agree, 6.3% responses generated natural, 17.5% responses generated
disagree and remaining 8.8% indicate that the customers strongly disagree that how much
people like to prefer public sectors bank for home Loan.
65
17. The decision based on, prefer private sectors bank for home Loan, received the
following responses.
Frequency:
PRIVATE SECTOR
Valid Cumulative
Frequency Percent Percent Percent
Valid 1.00 26 32.5 32.5 32.5
20 25.0 25.0 57.5
2.00
7 8.8 8.8 66.3
3.00
12 15.0 15.0 81.3
4.00
15 18.8 18.8 100.0
5.00
80 100.0 100.0
Total
From the 80 respondents nearly 32.5% responses generated shown strong agreeability, 25.0%
responses are generated agree, 8.8% responses generated natural, 15.0% responses generated
disagree and remaining 18.8% indicate that the customers strongly disagree how much people
like to prefer public sectors bank for home Loan.
66
CHAPTER-6
CONCLUSION AND SUGGESTIONS
67
CONCLUSIONS
The results and findings of this research study exemplifies the fact that an in- depth market
research has been conducted and all research work has been conducted and all the objectives set
for the research work has been fully accomplished and the analysis is also performed to the
maximum extent possible.
An in-depth study has been made on the aspect that influences the banks to be the best private
financier. Customer satisfaction is the core element in the business. For customer satisfaction the
services have to be an edge over the other banks, which banks have achieved. Banks is aptly
targeted potential customers among the various levels of people in India. The banks overall
performance and services seems to be highly satisfied.
From the analysis it is found that some customers have faced some procedural problem, for
which the researcher has given some suggestions and recommendations.
Banks has got goodwill and reputation among the public and this can be used for promoting it
services. If new promotional activity and services introduced, it will help very much the
organization to increase the business.
From the market research study it has been observed that 90% of the respondents are aware of
home loan.
62% of the respondents are aware of home loan through agent.
It was founded that 63% of the respondents are rate the service of home loan as very good.
90% of the Existing Customers are Happy with the Benefits of home loan.
68
SUGGESTIONS
The home loan company should concentrate heavily on attractive advertisements and various
Promotional Strategies like, giving Pamphlets, put the hoardings and banners at important
locations
People should be educated by giving seminar in Business Conferences, installing stalls in
Business Exhibitions. And Company should conduct seminars in Educational Institutions to
provide information about company and its products.
Company has to create a sense of security among the customers. Because most of the people
fear about security.
69
BIBLIOGRAPHY
BOOK REFERENCES:
I. S.P GUPTA, Statistical Methods, New Delhi, Sultan Chand & Sons Publications,2002
III. C.R. Kothari, Research Methodology, New Delhi, New Age Publishers,1995
JOURNAL REFERENCES:
I. ICFAI, Journal of Service Marketing, December 2004
E-REFERENCES:
I. www.icici/india.com
II. www.sbi.co.in
III. www.hdfc/india.com
IV. www.google.co.in
V. www.citifinancial.co.in
70
ANEXURE
71
Questionnaire
Dear respondent, your valuable time and effort in filling this questionnaire are highly
appreciated. The information collected through this questionnaire is a part of our project
determining investors’ confidence in the Indian Stock Market and will be used for academic
purpose only.
HOME LOAN APPRASIAL OF BANK OF BARODA
Share your views by putting a mark in the boxes against each question. To maintain
confidentiality.
Name: Profession:
Age: Place:
Qualification: Date:
Cell No: Mail ID:
Sr. Particulars 1 2 3 4 5
No.
1 The application form of Home Loan is easy to understand.
2 The mortgage process has been explained thoroughly.
3 You like to prefer EMI fixed by bank?
4 How do you rate the service received?
5 How do you rate the Interest rates charged by Bank?
72
11 How do you rate the Fore Closure Charges of Bank?
73