4.1. FINDINGS
DEMOGRAPHIC FACTORS
It is found out from the study that among the total number of
entered into all fields like men. But from the study it is found
179
It is observed from the study that the 45 % of the respondents
Before ten years or before the world wide crisis Indian derivate
markets were good and more people invest in them. But now
field.
areas.
risk.
180
With regard to the type of the investment, around 37% of the
respectively.
Decision Factors
36% of the respondents felt that the factor long term capital
important.
181
Friends/Co-workers opinion was important for 29 % of the
respondents.
important.
it was important.
important.
Regarding the factor inter est rates 34% of the respondents felt
was important.
182
About inflation rates 36 % of the respondents felt that i t was
was important
it was important.
183
About the factor size of the firm 43% of the respondents felt
it was important.
important factor and the 33% of the respondents felt that it was
important.
felt that it was importan t and 30% of the respondents felt that
felt that it was very important and 28% of the respondents felt
184
48% of the respondents felt that stock price per share was very
important.
it was important.
important.
that it was very important and 53% of the respondents felt that
it was important.
33% of the respondents felt that book value per share was very
important.
important.
33% of the respondents felt that debt equity ratio was ver y
important.
185
Regarding the factor return on equity 51 % of the respondents
influencing factors.
HYPOTHETICAL FINDINGS
investment decisions.
186
some association between type of investors and the overall
of investment decision.
investment decision.
187
There is a significant difference between educational
188
investment decision. Hence, the calculated value is less than
investment decision .
189
4.2. SUGGESTIONS
towards investment.
efficiently.
support.
190
others who have less knowledge in investment must be
less risk.
investments.
191
4.3. CONCLUSION
the stock brokers and portfolio man agers to offer better portfolios to
their investors.
covariance.
192
4.4. DIRECTIONS FOR FURTHER RESEARCH
investors.
Bullion market
market
India
Funds
**********
193
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194
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http//www.dh.gov.uk.
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www.cf.ac.uk.
205
Abhijeet and etal, Determinants of individual investor
bullion-guide.com
www.ibef.org
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Master Thesis
206