▶ Six Weeks Industrial Training

A Study of Digital Marketing

Submitted to: Submitted By:
Dr. Kamalpreet Kaur Nadeem Ahmed
Professor in Mgt. Dept. Uni. Roll No: 1712276
 Introduction to Project
A Study of Digital Marketing
❖Digital Marketing is a Collective Name for
Marketing Activity carried out Online through
Web.
❖Digital Marketing offers accurate targeting and
excellent reporting.
TREND IN MARKET
 OBJECTIVE
▶ To study the role of digital marketing.

▶ To study the different criteria of digital marketing

services.

▶ To analyze the approach which help them to get more

business?

▶ To study the growth of Digital marketing.

 DIGITAL MARKETING STRATEGY
▶ Plan : Create a plan using our workbook while you complete the
course
▶ Reach : Build awareness, demand and attracted targeted visitors
to your site
▶ Act : Define customer journeys for your personas and maximize
leads
▶ Convert : Persuade prospects to convert through online and
offline channels
▶ Engage : Develop long-term customer value using email and
social media marketing
 NEED OF DIGITAL MARKETING

▶ 1. Freedom To Work With More Flexibility

▶ 2. Greater Fulfillment Bigger Impact

▶ 3. Profit Momentum

▶ 4. Diversity, Interaction and Reinvention

▶ 5. Measuring Success
 CHALLENGES IN DIGITAL MARKETING
▶ 1 – Time
 
▶ 2 – Budget
 
▶ 3 – Resources

▶ 4 – Innovation

▶ 5 – Impact
 DIGITAL MARKETING CHANNELS
▶ SEO (Search Engine Optimization)
▶ SEM (Search Engine Marketing)
▶ SMM (Social Media Marketing)
▶ Facebook Marketing
▶ Twitter Marketing
▶ Google Keyword Planner
▶ ODA (Online Display Ads)
▶ ORM (Online Reputation Management)
▶ MMT (Mobile Marketing)
▶ EMT (Email Marketing)
 BUSINESS DEVELOPMENT
PROCESS
▶ It is basic process followed by every startup company
in order to approach a clients initially.

1. Market 2.
Analysis Database
and Market Creation of
Research clients

4. Fixing 3. Cold
meeting Calling

5. Proposal 6. Project
Making for
Clients Closure
 PROCESS
▶ PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH

▶ PROCESS 2 – DATABASE CREATION OF CLIENTS

▶ PROCESS 3 – COLD CALLING

▶ PROCESS 4 – FIXING MEETINGS

▶ PROCESS 5 – PROPOSAL MAKING

▶ PROCESS 6 – PROJECT CLOSURE

 RESEARCH PROBLEMS
▶ Technical Aspects of problem
▶ Finding the online presence of the client.
▶ Understanding why it is so weak.
▶ Identifying what solutions would be better for particular client.
▶ How to improve their presence, etc.

▶ Managerial Aspect of the problem

▶ To define SWOT for the client.
▶ To define their requirements and the corresponding solutions.
▶ To define the gap analysis for the client.

▶  Business Aspect of the problem

◦ To find better business opportunity for ROW.
◦ To resolve the client’s problem in terms of ROI.
◦ Competitive benefits and bets pricing offering.
DATA ANALYSIS
 INTERPRETATION
▶ Samples are highly information seekers,
▶ 95 % of the sample will do reach before purchase.
▶ Only 40% of the samples saying they get to know about a
product through advertisements,
▶ 30% get to know from friends and
▶ 10% from family.
▶ 32% of samples are collecting information about quality of
product the 26% about price and
▶ 21% about customer experience
 CONCLUSION
▶ It is a basic process for which intensive research is to
be conducted to find out the target audience, clients,
sponsors, vendors etc.
▶ This project has made me understand the various key-
points which are is considered to crack a deal, how to
deal with different people.
THANKU