OPTIMOVE PRODUCT FEATURES

CUSTOMER DATA WAREHOUSE

Single customer view, consolidating all available data sources
Optimove-generated data
OptiTrack website/app behavior tracking system
Behavioral data calculated by Optimove
Customizable data structure and nomenclature

SCIENTIFIC SEGMENTATION
Data-driven customer modeling based on:
Predictive Model Analysis & Research One-to-one Campaigns Optibot

Lifecycle stages (first-time visitors, anonymous users, new, active, churn, etc.)
CustomerBehavior-based
Model segmentation
Optimove’s customer modeling is based on the phases described below. This approach provides a

Micro-segmentation (persona clustering)

deep understanding of the customer database and an effective means for targeting customers with
personalized marketing.

SNAPSHOT DATE Value segmentation

2016 -11- 05

Lifecycle Stage
The top level of segmentation that Optimove performs is based on lifecycle stages. Lifecycle stages represent the different phases that customers can go
through during their relationship with the company. This segmentation allows you to look at these segments of customers in different ways, using different
metrics. To see the specific segmentation layers for each lifecycle stage below, click on the lifecycle name in the table header.

Distribution Avg. Future Value

$ 6,000

$ 4,500

Non Depositor - 0.8%

New - 0.3% $ 3,000

Active - 3.7%

Reactivated - 0.8%
$ 1,500
Churn - 7.8%

Dump - 86.5%

Non New Active Reactivated Churn Dump

Depositor

//The Optimove Customer Model – Understand your customers deeply, and communicate with them
more effectively.

PREDICTIVE CUSTOMER ANALYTICS

Lifetime value and future value calculations
Conversion prediction
Churn prediction
Reactivation prediction
Personalization recommendation engine

01
DASHBOARDS & REPORTS
Marketing Performance
Marketing Plan Explorer
Realtime Campaign Explorer
Segmentation Explorer
Customer Explorer
Customer 360
Conversion Analysis
LTV by Group
Multi-touch Attribution Route
Cohort Analysis
Lifecycle Stage Transition Tracking

CAMPAIGN PLANNING & MANAGEMENT

Calendar-based marketing plan management
Powerful interactive interface for scheduling, tracking and analyzing campaigns
Customizable view by target group, status, channel, lifecycle stage, etc.
Campaign performance summaries of the currently viewed campaigns
High-accuracy customer targeting, based on any combination of:
Lifecycle stages
Segmentation layers
Micro-segments (customer personas)
Individual customer attributes
Value segmentation
Future value ranges
Risk of churn
Campaign history
Optimove Model Analysis & Research One-to-One Campaign
Activity history
Quick find Page �

Marketing Plan OptiTrack website and/or mobile app activity history

Marketing action management
 14-20 March 2016  Show increase in: Net Revenue   Filters Groups targeted �
+ �
Campaign automation and recurrence engine
Test/control group, A/B, A/B/N testing
INCREASE IN NET REVENUE CUSTOMERS WHO RESPONDED CUSTOMERS PERSONALIZATION SCORE

$33,245 86% 14% 21,253

0 5 20 50 100 500

This Week Test Control Customers Targeted

65

Target Groups
Target (19)
Groups (19) 1414
Mon
Mon 1515
Tus
Tue 1616
Wed
Wed 1717
Thu
Thu 1818
FriFri 19 Sat 20 Sun

High activity
Active No Purchase $3,256
$3,256 AA
byby30%
30%  $4,367
Risk
90 of churn
days
New Game Feature
Welcome Back Mystery
A A Gift3
15% off: days 25% Discount

Buyspend
B B Coins, Special
$150, get
 $20 off
Sale

New Registered
New Registered $1,948
$1,948 $1,369
$1,369 $6,526
$6,526 $1,369
$1,369 $1,665
$1,665 $952 $5,003
Premier League
Welcome: Take $15 Free Bet
Free express delivery Welcome Bonus
Accessories Sale A Spend
15% $350,
Cash get $50
Back 10K
Freefreeexpress
coins +delivery check out our best Accessories Sale
Special
off your next (10K free coins) off Special payments seller item
purchase B 20% Top Up on offer
 � � � � Wins

Non Spenders
Sales seekers $250
$250  $3,149
$3,149 B Bbyby5%
5%  $2,087
15K freeof
Sales coins
the Week Cash Back
Spring on 20%
Break Sale 15K
A A free
25% offcoins Sales of the Week

Free
B B Betdelivery
Free -5
 � � days �

VIP Potential
VIP Recent Purchase $1,057
$1,057 
VIP Event
10% off today

//The

Marketing Plan – Plan, track, analyze and optimize your pre-scheduled and realtime campaigns
from a single interface.

02
MULTICHANNEL CAMPAIGN EXECUTION
Simultaneous execution channels
Email (via native OptiMail or via integration with third-party ESP)
Mobile push notification (via native OptiPush or via integration
with a third-party mobile push solution)
SMS
Website pop-up
Web push
Facebook Custom Audiences
Google Display Network
Direct mail
Call center
Optimove API for integration with in-house or third-party services

Run One-to-one campaign

Free Shipping 45% of Target Group

OptiMail

Facebook Custom Audience

FREESHIP

20% Discount 45% of Target Group

OptiMail

Google Display Network

DISCOUNT20

//Multi-Channel Campaign Automation – Easily execute single- and multi-channel customer campaigns.

Ready-to-go integrations with third-party execution channels

Email
ActiveTrail
Bronto
Carma Marketing Hub
Emarsys
Salesforce Marketing Cloud
MailChimp
SmartFocus
IBM Marketing Cloud

SMS
Carma Marketing Hub
Cellent
MMG
Mobivate
Textlocal

03
 Ready-to-go integrations with third-party execution channels (continued)

Ad Networks
Facebook Custom Audiences
Google Customer Match (Google Search, YouTube, and Gmail)
Google Display Network (including third-party network sites)
Instagram
Twitter

Mobile Push
OtherLevels
Teradata Marketing Applications
XtremePush

Automated Calling
DynamicMessaging

Ready-to-go integrations with third-party bonus/financial systems

888
NYX
Playtech
API available for connecting to other systems

REALTIME CAMPAIGN EXECUTION

Behavior-triggered campaigns, served in realtime
Supports website pop-up and email (and any other channel via API)
Single or multiple simultaneous channels
Event trigger management

CAMPAIGN ANALYSIS
Scientific campaign measurement via test and control groups
Customizable KPI uplift (monetary, engagement, others)
Individual-campaign and campaign-series analysis
Channel performance metrics (open rate, click rate, others)

SELF-OPTIMIZING CAMPAIGNS & OPTIBOT

RECOMMENDATION ENGINE
Self-optimizing campaigns based on ongoing customer response analysis
Artificial-intelligence analysis and recommendation engine
Marketing improvement insights with single-click implementation

04
 Optibot
Optibot is your marketing optimization bot. Optibot continuously scans your campaigns and
gathers one-click actionable insights to further optimize your current marketing activities.
Engage with Optibot and sit back to watch your campaigns work for you.

Sort by: Importance Search Show Stared Insights Archive

Uplift Report for Self-Optimizing Campaign

TARGET GROUP
Optibot improved
AVG. INCREASE PER CUSTOMER
New Customers A $10 Gift
the uplift by 22%
B 25% Discount
RECURRANCE
Every Tue, for 10
occurrences

Optimove Model Analysis & Research One-to-one Campaigns Optibot

Uplift Report for Self-Optimizing Campaign

Self-Optimizing
TARGET GROUP
Campaign Analysis ACTIONS
Series Analysis On
Drop losing action to
AVG. INCREASE PER CUSTOMER
ASale Seekers campaign is aArecurring
self-optimizing campaign series that is automatically optimized over time. Optimove’s algorithm tracks
Free Shipping
how competing actions perform for each granular customer cluster within the campaign’s target group and uses this data to
gradually adjust the cluster-action mix Discount
B 10%
maximize uplift
for maximum uplift. This report presents details of how the self-optimizing campaign is
RECURRANCE
performing and offers an under-the-hood glimpse at the customer-action insights discovered by the algorithm.
Every Tue, for 10 Drop Action
occurrences Drop Action
A B
TARGET GROUP RECURRENCE OPTIMIZATION METRIC ANALYSIS RANGE
Sale Seekers Every Tue, for 10 occurrences, Net Revenue 128 Notes
started on 10 May 2016 18 FEB 2015 – 30 APR 2016 instances

//Optibot – Artificial intelligence discovers ways to optimize campaigns, and lets you implement
INCRE ASE IN NE T OPTIMIZ ATION BE NE FIT Increase per Customer
recommendations
RE VE NUE with a single click. Actual Campaign

11%
The average increase in Net Revenue per customer

$12,938.4 generated by this self-optimizing campaign, compared

with a simulation of the increase without optimization.
"What if" Control

$ 0.45

Performance per Action $ 0.35

20,542
3.7 1,914 $ 0.25
31,789 3.2
1,512 2.8
1,492 2.1 $ 0.15

A B C D
$10 Gift $5 Gift Free Shipping 25% Discount 2016-07-16 2016-09-16 2016-11-16 2017-01-16 2017-03-16

The Self-Optimizing Process

New Active Reactivated Churn Dump

Leading Action: A Leading Action: B Leading Action: C Leading Action: A Leading Action: A

C B

B D A
Leading Action: A CLUSTER
D A B Mid Tier Customers D
CURRENT ACTION MIX
LAYER
38%
21% Customer Activity
C A
(RFM)
14% 16%

LIFECYCLE STAGE
Active
A B C D

//Self-Optimizing Campaigns – Campaign performance improves automatically via automatic response

analysis and optimization.

SYSTEM FEATURES
Role-based user permissions
Email notifications of important events
Report and customer data export to CSV
Extensive Web services API, with support for third-party listeners

info@optimove.com | www.optimove.com | Copyright © 2017, Optimove. All rights reserved. 05