CLIENT EXPERIENCE TOWARDS HERBAL PRODUCTS

QUESTIONNAIRE

Dear Sir/Madam, I am Ms. SAVITHA.A student of Sri Krishna Arts and Science College of
Coimbatore from MIB Department. I am conducting a survey on Degree of client experience towards
Herbal products. Please help us in this survey process by filling the Questionnaire given below. Your
cooperation will be highly obliged.

1. Name:

2. Age:

a) Less than 25 years b) 25-35 years

c) 35-45 years d) Above 45 years

3. Gender: Male / Female

4. Indicate your educational qualification:

a) Secondary school level b) Higher school level

c) Bachelor graduate d) Professional

e) Post graduate f) Others please specify _________

5. Which of the following best describes your annual family income?

a) Less than 1 lakh b) 1-2 lakhs

c) 2- 4 lakhs d) More than 4 lakhs

6. Occupational status:

a) Employee b) Business

c) Professional d) Others please specify_______

7. Apart from you, what are the ages of the other people in your household?

a) Less than 10 years b) 11-20 years

c) 21-30 years d) 31-40 years

e) Above 40 years

8. What are the other brands you consider before choosing Herbal?

a) Lakme b) Colorbar

c) Maybelline New york d) Loreal Paris

e) If other, please specify: ____________

9. Which mode of communication created awareness on Herbal products?

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 CLIENT EXPERIENCE TOWARDS HERBAL PRODUCTS

a) Advertisements b) Neighbour

c) Friends/Present users d) If any other (please specify)__________

10. If advertisements specify the media?

a) TV ` b) Radio

c) Notice & Pamphlets d) Social networking sites

e) Newspaper & Magazines f) If any other (please specify)__________

11. How long have you been using Herbal products?

a) Less than 6 month b) 6 months-1 year

c) 1-3 years d) More than 3 years

12. Why do you prefer Herbal over synthetic products?

(Please specify in your order of preference)

a) Price b) Brand Name

c) Style appearance d) Sales Promotion

e) Information and attractive package f) Warranty & after sales service

g) Quality h) No side effects

i) If any other, specify__________

13. Rank your favourite Herbal product on the following attributes.

Attributes Rank

Quality

Quantity

Fragrance

Price

Variety

Availability

Packing &
Attractiveness

14. Herbal brand is a ____________

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 CLIENT EXPERIENCE TOWARDS HERBAL PRODUCTS

a) Premium b) Semi Premium c) Non Premium

15. What is your first reaction to the Herbal product?

a) Very positive b) Somewhat positive

c) Neutral d) Somewhat negative

e) Very negative

16. How would you rate the quality of the Herbal product?

a) Very high quality b) High quality

c) Neither high nor low quality d) Low quality

e) Very low quality

17. Mechanism of action in Herbal product

Mechanism Understood Unknown Poorly understood

Terms of biochemistry
Terms of Usage

18. Is there a physical store in your locality that provides with herbal products course literature?

a) Yes b) No c) Not sure

19. Average expenditure on Herbal products per month?

a) <499

b) 500-999

c) 1000-1499

d) 1500-1999

e) 2000-2499

f) >3000

20. How often do you purchase?

a) Monthly

b) Quarterly

c) Half yearly

d) Yearly

21. Are you satisfied with Herbal products?

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 CLIENT EXPERIENCE TOWARDS HERBAL PRODUCTS

a) Highly satisfied

b) Satisfied

c) Dissatisfied

d) Highly Dissatisfied

e) Neutral

22. How would you rate the value for money of the Herbal product?

a) Excellent b) Below Average

c) Above Average d)Poor

23. Would you like to continue the product in future?

a) Yes b) No

If Yes ____________ If No _____________

Quality Bad quality

Variety No variety available
Availability No availability
Results No better results
Fragrance Side effects
Others please specify_________ High cost

Others please specify______

24. While compare other products Herbal products are

Attributes Excellent Good Fair Poor Very poor

Quality
Quantity
Fragrance
Price
Variety
Availability
Pacakage

25. Post using Herbal products, do you feel the following attributes are present in your choice?

Attributes Highly Satisfied Neutral Dissatisfied Highly

Satisfied Dissatisfied
Value for
money
Good after
sales services

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 CLIENT EXPERIENCE TOWARDS HERBAL PRODUCTS

Prompt
delivery

Sufficient
information
on package

26. Is there anything at cart you dislike about Herbal product? If yes, then please specify:-

a) Poor after sales services

b) No prompt delivery

c) Authenticity of the product

e) Over quoted price.

d) Any other (please specify)______________

27. How innovative is the Herbal product?

a) Extremely innovative b) Very innovative

c) Somewhat innovative d) Not so innovative

e) Not at all innovative

28. Drawbacks of Herbal products

a) Allergic reactions

b) Slow results

c) Lesser bandwidth of flavours

d) If other, please specify.

29. How likely are you to recommend Herbal product to others?

a) Definitely

b) Probably

c) Might not

d) Not sure

e) Never

30. Any Suggestions ________________________.

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