Customer Success Story

Domo allows me to make decisions in real time, so that I can make sure ev-
ery dollar we spend on marketing is most effective.
Curt Fournier
VP, Digital Marketing Analytics | MasterCard
 + Customer Success Story
Organization:
MasterCard
Location:
Purchase, NY
Website:
www.mastercard.com
Industry:
Technology - Global Payments
MasterCard is a leading
technology company in the
global payments industry. They
operate the world’s fastest
payments processing net-
work, connecting consumers,
financial institutions, merchants,
governments and businesses
in more than 210 countries and
territories. MasterCard products
and solutions make everyday
commerce activities – such as
shopping, traveling, running a
business and managing finances
– easier, more secure and more
efficient for everyone.
Notable Data Sources:
Before Domo
As a leader in global payments technology, MasterCard’s digital marketing organization knows that leveraging data and technology to provide
hyper-relevant offers, experiences, products and services to people at the right time makes them more likely to convert. The organization
wanted to optimize their marketing investment rather than just build reporting.
• Data lived in silos, and it was difficult to get a holistic view of marketing efforts
• Process of pulling data was manual, leading to outdated reporting
“Historically, we were spending a lot of time assembling data and very little time actually analyzing, optimizing and applying it to our business.”
After Domo
Single Source of Truth
“Before Domo, a user needed to login to multiple platforms to get data on comprehensive campaign performance. Now, Domo is the single
source of truth for all of their marketing efforts.”
Optimized Marketing Efforts
“When we measure customer engagement, we’re most interested in finding out what content resonates most with our customers. Domo
allows us to measure how people react to what we put in the market, and then continually optimize our marketing efforts based on our real
time findings from that data.”
Time Savings
“Domo saves us 200 hours of manual reporting every single month. This enables us to spend our time analyzing the data instead of piecing it togeth-
er. Rather than pulling data from each region to get a full picture, we’re now pushing data that we know is correct. There’s no space for ambiguity.”
Custom Insights
“At MasterCard, we’re focused on building the brand, building the business and on creating a sustainable competitive advantage versus our
competition. Within Domo, we have data sets stacked at executive, regional and market levels with these key pillars in mind, so that it’s most
insightful and applicable for each part of the business.”
Driving Business
“Domo has normalized how we view our social media data, so that we can better leverage it to build the brand and drive business.”
Driving Business
“The beauty of Domo is the opportunity to drill deeper and deeper, the opportunity to see a significant insight and then actually click on it to find
out why.”
domo.com sales@domo.com 800.899.1000