1.

1 INTRODUCTION

Social media marketing refers to the process of gaining traffic or attention through social
media sites.

Social media itself is a catch-all term for sites that may provide radically different social
actions. For instance, Twitter is a social site designed to let people share short messages
or “updates” with others. Facebook, in contrast is a full-blown social networking site that
allows for sharing updates, photos, joining events and a variety of other activities.

Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet
marketing, including these popular topics within social media marketing:

1. Facebook
2. Instagram
3. Twitter
4. Pinterest
5. Linkedin
6. YouTube

social media platforms:

Twitter

Twitter allows companies to promote their products in short messages known as tweets
limited to 140 characters which appear on followers' Home timelines. Tweets can contain
text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product's website and
other social media profiles, etc. Twitter is also used by companies to provide customer
service. Some companies make support available 24/7 and answer promptly, thus
improving brand loyalty and appreciation.

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Facebook

Facebook pages are far more detailed than Twitter accounts. They allow a product to
provide videos, photos, and longer descriptions, and testimonials as other followers can
comment on the product pages for others to see. Facebook can link back to the product's
Twitter page as well as send out event reminders. As of May 2015, 93% of businesses
marketers use Facebook to promote their brand. A study from 2011 attributed 84% of
"engagement" or clicks to Likes that link back to Facebook advertising. By 2014,
Facebook had restricted the content published from businesses' and brands' pages.
Adjustments in Facebook algorithms have reduced the audience for non-paying business
pages (that have at least 500,000 "Likes") from 16% in 2012 down to 2% in February
2014.

LinkedIn

LinkedIn, a professional business-related networking site, allows companies to create

professional profiles for themselves as well as their business to network and meet others.
Through the use of widgets, members can promote their various social networking
activities, such as Twitter stream or blog entries of their product pages, onto their
LinkedIn profile page.LinkedIn provides its members the opportunity to generate sales
leads and business partners. Members can use "Company Pages" similar to Facebook
pages to create an area that will allow business owners to promote their products or
services and be able to interact with their customers. Due to spread of spam mail sent to
job seeker, leading companies prefer to use LinkedIn for employee's recruitment instead
using different a job portal. Additionally, companies have voiced a preference for the
amount of information that can be gleaned from a LinkedIn profile, versus a limited
email.

Whatsapp

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WhatsApp was founded by Jan Koum and Brian Acton.WhatsApp joined Facebook in
2014, but continues to operate as a separate app with a laser focus on building a
messaging service that works fast and reliably anywhere in the world.WhatsApp started
as an alternative to SMS. Whatsapp now supports sending and receiving a variety of
media including text, photos, videos, documents, and location, as well as voice calls.
Whatsapp messages and calls are secured with end-to-end encryption, meaning that no
third party including WhatsApp can read or listen to them. Whatsapp has a customer base
of 1 billion people in over 180 countries. It is used to send personalised promotional
messages to individual customers. It has plenty of advantages over SMS that includes
ability to track how Message Broadcast Performs using blue tick option in Whatsapp. It
allows sending messages to Do Not Disturb(DND) customers. Whatsapp is also used to
send a series of bulk messages to their targeted customers using broadcast option.
Companies started using this to a large extent because it is a cost effective promotional
option and quick to spread a message. Still, Whatsapp doesn't allow businesses to place
ads in their app.

Yelp

Yelp consists of a comprehensive online index of business profiles. Businesses are

searchable by location, similar to Yellow Pages. The website is operational in seven
different countries, including the United States and Canada. Business account holders are
allowed to create, share, and edit business profiles. They may post information such as
the business location, contact information, pictures, and service information. The website
further allows individuals to write, post reviews about businesses, and rate them on a
five-point scale. Messaging and talk features are further made available for general
members of the website, serving to guide thoughts and opinions.

Instagram

In May 2014, Instagram had over 200 million users. The user engagement rate of
Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter.
According to Scott Galloway, the founder of L2 and a professor of marketing at New
York University's Stern School of Business, latest studies estimate that 93% of prestige

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brands have an active presence on Instagram and include it in their marketing mix. When
it comes to brands and businesses, Instagram's goal is to help companies to reach their
respective audiences through captivating imagery in a rich, visual environment.
Moreover, Instagram provides a platform where user and company can communicate
publicly and directly, making itself an ideal platform for companies to connect with their
current and potential customers.

Many brands are now heavily using this mobile app to boost their marketing strategy.
Instagram can be used to gain the necessary momentum needed to capture the attention of
the market segment that has an interest in the product offering or services. As Instagram
is supported by Apple and android system, it can be easily accessed by smartphone users.
Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a
potential platform to expand their brands exposure to the public, especially the younger
target group. On top of this, marketers do not only use social media for traditional
Internet advertising, but they also encourage users to create attention for a certain brand.
This generally creates an opportunity for greater brand exposure. Furthermore, marketers
are also using the platform to drive social shopping and inspire people to collect and
share pictures of their favorite products. Many big names have already jumped on board:
Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals
that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes
by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how
brands are using Instagram to market their products, and how bloggers make money from
it. Bernstein, who currently has one and a half million followers on Instagram, and whose
"outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained
that for a lot of her sponsored posts, she must feature the brand in a certain number of
posts, and often cannot wear a competitor's product in the same picture. According to
Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per
year on consumer-generated advertising. Founder of Instagram Kevin Systrom even went
to Paris Fashion week, going to couture shows and meeting with designers to learn more
about how style bloggers, editors, and designers are currently dominating much of the
content on his application.

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Instagram has proven itself a powerful platform for marketers to reach their customers
and prospects through sharing pictures and brief messages. According to a study by
Simply Measured, 71% of the world's largest brands are now using Instagram as a
marketing channel. For companies, Instagram can be used as a tool to connect and
communicate with current and potential customers. The company can present a more
personal picture of their brand, and by doing so the company conveys a better and true
picture of itself. The idea of Instagram pictures lies on on-the-go, a sense that the event is
happening right now, and that adds another layer to the personal and accurate picture of
the company. In fact, Thomas Rankin, co-founder and CEO of the program Dash
Hudson, stated that when he approves a blogger's Instagram post before it is posted on
the behalf of a brand his company represents, his only negative feedback is if it looks too
posed. "It's not an editorial photo," he explained, "We're not trying to be a magazine.
We're trying to create a moment." Another option Instagram provides the opportunity for
companies to reflect a true picture of the brandfrom the perspective of the customers, for
instance, using the user-generated contents thought the hashtags encouragement. Other
than the filters and hashtags functions, the Instagram's 15-second videos and the recently
added ability to send private messages between users have opened new opportunities for
brands to connect with customers in a new extent, further promoting effective marketing
on Instagram.

Snapchat

Snapchat is a popular messaging and picture exchanging application that was created in
2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and
Reggie Brown. The application was first developed to allow users to message back and
forth and to also send photographs that are only available from 1-10 seconds until they
are no longer available. The app was an instant hit with social media members and today
there are up to 158 million people using snapchat every single day. It is also estimated
that Snapchat users are opening the application approximately 18 times per day, which
means users are on the app for about 25-30 minutes per day.

YouTube

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YouTube is another popular avenue; advertisements are done in a way to suit the target
audience. The type of language used in the commercials and the ideas used to promote
the product reflect the audience's style and taste. Also, the ads on this platform are
usually in sync with the content of the video requested, this is another advantage
YouTube brings for advertisers. Certain ads are presented with certain videos since the
content is relevant. Promotional opportunities such as sponsoring a video is also possible
on YouTube, "for example, a user who searches for a YouTube video on dog training
may be presented with a sponsored video from a dog toy company in results along with
other videos." YouTube also enable publishers to earn money through its YouTube
Partner Program. Companies can pay YouTube for a special "channel" which promotes
the companies products or services.

Social bookmarking sites

Websites such as Delicious, Digg, Slashdot, Diigo, Stumbleupon, and Reddit are popular
social bookmarking sites used in social media promotion. Each of these sites is dedicated
to the collection, curation, and organization of links to other websites that users deem to
be of good quality. This process is "crowdsourced", allowing amateur social media
network members to sort and prioritize links by relevance and general category. Due to
the large user bases of these websites, any link from one of them to another, the smaller
website may in a flash crowd, a sudden surge of interest in the target website. In addition
to user-generated promotion, these sites also offer advertisements within individual user
communities and categories. Because ads can be placed in designated communities with a
very specific target audience and demographic, they have far greater potential for traffic
generation than ads selected simply through cookie and browser history. Additionally,
some of these websites have also implemented measures to make ads more relevant to
users by allowing users to vote on which ones will be shown on pages they frequent. The
ability to redirect large volumes of web traffic and target specific, relevant audiences
makes social bookmarking sites a valuable asset for social media marketers.

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Blogs

Platforms like LinkedIn create an environment for companies and clients to connect
online. Companies that recognize the need for information, originality/ and accessibility
employ blogs to make their products popular and unique/ and ultimately reach out to
consumers who are privy to social media. Studies from 2009 show that consumers view
coverage in the media or from bloggers as being more neutral and credible than print
advertisements, which are not thought of as free or independent. Blogs allow a product or
company to provide longer descriptions of products or services, can include testimonials
and can link to and from other social network and blog pages. Blogs can be updated
frequently and are promotional techniques for keeping customers, and also for acquiring
followers and subscribers who can then be directed to social network pages. Online
communities can enable a business to reach the clients of other businesses using the
platform. To allow firms to measure their standing in the corporate world, sites enable
employees to place evaluations of their companies. Some businesses opt out of
integrating social media platforms into their traditional marketing regimen. There are also
specific corporate standards that apply when interacting online. To maintain an
advantage in a business-consumer relationship, businesses have to be aware of four key
assets that consumers maintain: information, involvement, community, and control.

Tumblr

Blogging website Tumblr first launched ad products on May 29, 2012. Rather than
relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the
content of those blogs can be featured on the site.In one year, four native ad formats were
created on web and mobile, and had more than 100 brands advertising on Tumblr with
500 cumulative sponsored posts.

Ad formats

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 Sponsored mobile pPost – Advertisements (Advertisers' blog posts) will show up on
user's Dashboard when the user is on a mobile device such as smartphones and tablets,
allowing them to like, reblog, and share the sponsored post.

Sponsored web post – "Largest in-stream ad unit on the web" that catches the users'
attention when looking at their Dashboard through their computer or laptop. It also allows
the viewers to like, reblog, and share it.

Sponsored radar – Radar picks up exceptional posts from the whole Tumblr community
based on their originality and creativity. It is placed on the right side next to the
Dashboard, and it typically earns 120 million daily impressions. Sponsored radar allows
advertisers to place their posts there to have an opportunity to earn new followers,
reblogs, and likes.

Sponsored spotlight – Spotlight is a directory of some of the popular blogs throughout

the community and a place where users can find new blogs to follow. Advertisers can
choose one category out of fifty categories that they can have their blog listed on there.

These posts can be one or more of the following: images, photo sets, animated GIFs,
video, audio, and text posts. For the users to differentiate the promoted posts to the
regular users' posts, the promoted posts have a dollar symbol on the corner. On May 6,
2014, Tumblr announced customization and theming on mobile apps for brands to
advertise.

Social Media Advantages

If you’re trying to promote a business, social media can be a huge help. For one thing,
your current and potential customers are already there. Facebook alone has 1.13
billion daily active users, and that’s only one of the many platforms you can use for
advertising purposes.

1. LARGE AUDIENCES

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 In addition to Facebook, Twitter has 313 million monthly active users, Instagram has 500
million, and Pinterest has about 200 million. Although you don’t need to utilize every
single platform, creating accounts on just one or two can give you exposure to millions of
people around the world.

2. FREE TO CREATE

One of the biggest advantages of social media marketing is that it is entirely free to start.
None of the largest platforms have signup fees of any sort, so the only investment you’ll
need to make is in the form of time.

That being said, there are paid advertising options on most social media platforms. These
can be a great tool for growing your following and reaching more users, but are by no
means mandatory for businesses.

3. ENCOURAGES SHARING

Perhaps the most unique advantage of social media is the ability to get help from your
followers. People love to share things with their networks, from photos and recipes to
interesting articles and hot deals. Unlike other forms of Internet marketing, like your site
and paid advertisements, content on social media is often shared. However wide your
reach, your followers can share with their followers, who then share with their followers,
giving you a wider reach (with lower cost) than a traditional marketing campaign.

4. INCREASES BRAND LOYALTY

In addition to increasing the reach of your brand, social media also allows you to increase
brand loyalty. And a study conducted by The Social Habit shows that 53% of
Americans who follow brands on social media are more likely to remain loyal to those
brands. Social media is more than a sales pitch. Instead, it facilitates two-way
communication that allows you to build meaningful relationships with current and
potential customers. This makes them more confident in their decision to trust your
business, and it encourages them to choose your brand in the future.

5. UNCOVERS VALUABLE INSIGHTS

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 You can also use social media to gain valuable information about your customers that
will help you make smarter business decisions. For example, social listening allows you
to discover how people feel about your company and brand. With social listening, you
can uncover conversations about your business and answer questions about your
offerings.

What do people like about your business? How can you improve your products and
services to better meet the needs of your target audience? Understanding the answers to
these questions can your business stand out from the competition and reach more people.

Social Media Disadvantages

Of course, social media marketing isn’t without its flaws. Just as quickly as users can
share your content on social media, they can choose to share an unflattering story about
you or your business

1. NEGATIVE FEEDBACK

Social media users have free rein to post whatever they want. This means that satisfied
customers can leave glowing reviews on your pages, but it also means that unhappy ones
can leave angry rants about your business.

Some of this negative feedback could come from within your own organization.
Disgruntled employees have been known to vent on social media about work and their
bosses, which makes the entire company look bad.

2. POTENTIAL FOR EMBARRASSMENT

It’s easy to get caught up in social media and post whatever comes to mind, which can
have huge consequences for any business.

Take, for example, when DiGiorno Pizza noticed that “#WhyIStayed” was trending on
Twitter, and jumped on board with a tweet that read “#WhyIStayed You had pizza.” This
doesn’t sound awful until you consider that the hashtag was being used to discuss why
victims of domestic violence stay in abusive relationships.

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 For companies with a large audience, mistakes like this don’t go unnoticed. Thanks to
social media users’ quick reactions and tendency to share, the tweet was all over major
media outlets within hours.

3. TIME INTENSIVE

It takes a lot of time and effort to maintain an interactive social media presence. If you
have a small team or limited resources, it is sometimes difficult to devote the needed
resources to social media. People have to monitor each social network, respond to
questions and feedback, and post valuable updates. While some people may view this as a
drawback, investing time into social media can help your business create lasting
relationships with customers that will keep them coming back for years to come.

SWOT Analysis: Social Media

Strengths:

Large market reach or penetration and it’s Very useful if you are setting up a digital
engagement strategy (to new people, young people).Social media builds a conversation
and converse with others and build close networking bonds which share quick
information exchange.ItLets you follow and connect with people/groups that interest you
– but are not necessarily your friends (as with Facebook). Authors, celebrities, co-
workers, colleges, organizationsetc.The campaigns are generally Cost-effective in the
sense most of the platforms are free. They just demand time,there is a Human factor:
Your “brand” becomes more HUMAN.Media exposure can be another strength of
this.WhileTwitter is in a strong market position in micro-messaging. Facebook is the only
real competitor here – and they attract users for different reasons.It helps to Build strong,
long term relationships through online social networking, at a faster pace than just relying
on traditional face-to-face networking and Gets tons of publicity.The industry Has
developers creating hundreds of applications around its API. It is totally RSS-enabled.

Weaknesses:

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Tough to train or convince management team/group members on social media principles
as A lot of “Why Bother” from most mainstream (i.e. Facebook users) people are
there.The industry has low retention rate. Only 40%.Lacks tools or resources to track
and monitor social media campaign results.There is concern about information leakage,
liability, security, and management also.

Effort vs results: Even if it is more measurable than other channels, it is difficult

(especially for small business operations) to balance the effort put on social media against
the results obtained

Consistency: Engaging with your audience at a direct level means more efforts in terms
of keeping a consistent message/ corporate image

Making up for mistakes: The time-frame to correct errors that affect your audience is
less. Because you are heavily exposed, your company has to take action more promptly
than if you weren’t (especially if people are having conversations about your brand, you
will have to engage and clarify)

Blocked at many work sites: management sees it drops productivity; hurts bottom line

Opportunities:

Creating/joining online presence on sites where the company currently doesn’t exist,
Great opportunity for individuals and organizations to connect and exchange information.
It opens a New target or niche markets that are untapped: students, the public.

Partnerships with other groups, organizations, schools, government, etc

Penetration into a new geographical market quickly

Recruitment of interested new members, students, public support and allows you to build
short and long term relationships with prospects. It humanizes the ‘brand’ and makes the
recruitment process more personal.

Can gain deep insights into real-time trends, news, and all of us; “be the pulse of the
internet” as said by Founder Biz Stone

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Integration into real-time games, media, and apps. We’ve barely scratched the surface so
far on what’s possible. Twitter as real time infrastructure.

It may become the dominant way for businesses to communicate with their customers as
quick delivery, branding opportunities, and enhanced marketing opportunities are there.

Being present where stuff happens: People research for info/products/services online and
value more the opinion of other individuals than whatever a company may say about their
own offer. If your company is present in an interactive environment like social media, the
opportunities for engagement, conversion and most importantly clarification of doubts
regarding your brand, are countless.

Developing a following/ audience those auto-nurtures itself: Your efforts in Social media,
together with the effort of your following may mean that your audience becomes your
best sales people

Talent coming your way effortless: Because of the possibilities of exposure that Social
Media allows for, interacting here may mean that future talent (in the shape of
employees, partners or, you-name-it) will come your way through the power of
connecting online!

Reach out to certain groups that traditional media didn’t allow you to: Because Social
media is for everyone, sooner or later you’ll come across people you never thought of as
your client. This opens the doors to building new relationships but also to valuable
feedback that can help you develop your products or services more intelligently

Threats:

Competitor is going after the same space or same audience with similar campaign and the
question also arises whether the current campaign sustainable, can it continue? There can
be threat of Attitudes on privacy: while lately it seems everyone is willing to share the
most intimate as well as mundane details of their life – there could easily be a backlash
against this trend. We’ve all heard of a few embarrassing stories about over-sharing
online, and a few high-profile examples might make people rethink their habits. Micro-
messaging may just be a fad. There’s nothing inherently awesome about 140 characters.

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It got too much publicity in a short time. May get burned out and getting dangerously
spammy/porn spammy.The market doesn’t have solid revenue model (future
advertisements?)

Other social networking sites (MySpace, Tagged, Friend feed, identi.ca, others) may
grow and steal market share and Acquisition by a bigger player (Google) may disappoint
early adopters and loyal users.

Objectone Information Systems Pvt Ltd

What We Do

Object One delivers specialized, cutting-edge, synergistic solutions that enable decision
making for businesses like yours. Object One delivers high quality, reliable and cost-
effective IT services to customers globally. We provide world-class technology services
by constantly exploring and implementing innovative solutions that drive long-term value
to our customers.

Today, our solutions provide strategic advantage to several admired organizations in the
world. We have long-standing and vibrant partnerships with over 200 companies across
the globeToday, our solutions provide strategic advantage to several admired
organizations in the world. We have long-standing and vibrant partnerships with over 200
companies across the globe

All, designed to help you achieve a significant business advantage, while equipping you
with that vital technical edge. This dual emphasis is what helps us create real business
value for you

You´ll find this belief reflected in every Object solution, every step of the way

So just how do we build such solutions? The answer lies in the Object One's team, of
experienced industry professionals. You´ll find that we bring to the table an ideal blend

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 of deep domain expertise across the retail analytics spectrum, and flawless, core technical
expertise across platforms.

Advantage Object One

At Object One, we are focused on optimizing our customers' investments in Information

Technology. We help customers envision and shape their future around the key drivers of
technology, productivity and cost-effectiveness

Service delivery processes are continually improved using feedback obtained through
customer connects and surveys, audits, various metrics, best practices, etc. Analysis of
these inputs provides corrective and preventive actions and is used for improving delivery
processes continually

Our highly-qualified, ethnically diverse employee base ensures both delivery excellence
and cultural sensitivity.Our cultural diversity combined with our highly-qualified
workforce is an unmatched combination.

Our expertise in Technology and Operations allow us to study the technology and
operations of our clients and advice them on technology Operation and Outsourcing
Decision.

Object One has achieved domain and technical expertise in many areas through its
Centers of Excellence (COE). Object One has consistently hired and created teams of
experts for the benefit of clients

One of our core Values is 'Innovate'. True to this value we have had several innovations
at Object One.

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Values and Vision

Passion mean believing in what we are doing, enjoying what we are doing, being inspired
and doing our work immensely well. Passion for work drives individual team and
organizational success

Our customers are the reason for our existence. We anticipate their needs and endeavor to
meet and surpass their expectations. We strive to attain individual and team excellence
through a spirit of continuous learning, lofty standards, new ideals and a commitment to
high levels of achievement

We aspire to seek and create a 'new way.' We will continuously reengineer our processes
and mindsets and encourage individual creativity and improvisation in all our actions

OWe will nurture a culture of spontaneity and mutual trust. Impeccable ethics and morals
will be the cornerstone of all our interactions and relationships.

Excellence means ensuring customer delight by making commitments and delivering

them. 'First Time Right' is a way of life at Object One. Excellence implies that each
achievement is a 'Milestone' and not as the 'Destination'

Corporate Governance

We are fully committed in all our dealing to observe ethical and moral standards which
are governed by our belief in our corporate principles and values viz- honesty, integrity
and fairness.

Rights and equitable treatment of stakeholders( customers, investors, employees,

governments, vendors): ObjectOne shall always respect the rights of stakeholders and
render all assistance to them to exercise those rights. We shall help them to exercise their

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 rights by effectively communicating information that is understandable and accessible
and encourage stakeholders to participate in general meetings.

Interests of other stakeholders: ObjectOne recognizes that they have legal and other
obligations to all legitimate stakeholders.

Role and responsibilities of the board: The board is constituted with a range of skills and
reputation to be able to deal with various business issues and have the ability to review
and challenge management performance. There board will always have appropriate mix
of executive and non-executive directors.

Integrity and ethical behavior: We are committed and fully respect the need for ethical
and responsible decision making in every dealing we have with customers, employees,
investors. We have a code of conduct for the directors and employees and executives that
promotes ethical and responsible decision making. Our Compliance and Ethical Practices
policies are designed to eradicate overstepping of moral and legal boundaries.

Disclosure and transparency: we will also implement procedures to independently verify

and safeguard the integrity of the company's financial reporting. Disclosure of material
matters concerning the company shall be timely and balanced to ensure that all
stakeholders have access to clear, factual information.

Adequate and periodic review and updates are taken on the following:

Internal controls and the independence of the entity's auditors

Oversight and management of ris

Oversight of the preparation of the entity's financial statements

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 Review of the compensation arrangements for the chief executive officer and other senior
executives

The resources made available to directors in carrying out their duties

The way in which individuals are nominated for positions on the board

Management

K. Ravi Shankar - Managing Director

Masters in Business Administration from Osmania University with Post-Graduate

Diploma in Computer Applications. He worked with Tata consultancy Services (TCS),
during which he was involved in major software projects. While at TCS he established a
wide range of contacts in the software industry. He also gained invaluable experience in
ERP Implementation, Database Administration & support, customer specific software
packages. His insight of how the software markets function will stand by for the company
in the long run.

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A. Rama Krishna - CFO

Mr. Ramakrishna Adiraju is a Commerce Graduate from Osmania University and well
experienced for project reports. He is also a good administrator and Cost Controller
having more than 25 years' experience in the field.

COMPETENCIES
Microsoft .NET Center of Excellenc

Object One Microsoft .Net Center of excellence leverages Microsoft .Net technologies to
provide our clients with business solutions across verticals, while simultaneously
improving our execution effectiveness. The .Net Center of excellence leverages
technology, processes and people to:

Provide reusable and repeatable IP

Enhance tech readiness of delivery teams

Provide an end-to-end de-risked delivery model

Object One offers solution frameworks and application development around Microsoft's
.NET technologies. We have strengthened our expertise in the .NET platform and this is
demonstrated by Object One dedicated .Net Center of Excellence (CoE)'s for Microsoft
technologies that focuses on building business solutions using existing and emerging
Microsoft .Net technologies and standards. Set up across multiple development centers
across the globe, the CoE comprises architects with expertise in .NET technologies.

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By using formalism to distill and apply inputs from Object One' .NET application
development experiences, Microsoft's Patterns and Practices group and Third-party open
source components, the CoE offers application development platforms to architect
flexible and integrated enterprise-quality applications.

Highlights of Object One' capabilities on Microsoft platforms:

Object One manages Microsoft and .NET projects for you spanning all verticals and
geographies including several joint engagements with Microsoft.

Object One has successfully executed projects using a wide array of Microsoft tools and
technologies ranging from Office Worker productivity to server and enterprise
integration. The majority of projects are executed in the Software Application space to
address your critical business problems.

Object One has a large, talented resource pool of developers, technical specialists and
architects proficient on the Microsoft platform

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.NET - A Comprehensive and Agile Solution Development Platform

Because it is a technology centric organization, Object One gets the opportunity to work
in any technology beginning with the beta version.Such is the case with the .NET set of
technologies. Object One Software has approximately 100-person year experience in
delivering the solutions on .NET-based platforms. ObjectOne Sotware is operating and
delivering through a .NET Center of Excellence – created specifically for customers who
are technologically associated with the Microsoft Technology solution set and.NET.

Object One Software has evolved technologically aligned COE models to add value to
services offered in helping customers with technology glitches. The COE establishment is
comprised of all the necessary tools, technologies, processes, human resources and

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locations to best address all the business needs and project requirements in a cost
effective manner. Our specialized certified professionals work with our customers while
complying with all the best practices, tools and software for .NET technology. This
ensures that customers get the most cost-effective, and best quality solutions for their
needs. We also provide critical suggestions and long-term directions for the product
architectures and designs.

The Power of the Faster .NET development Framework

Objectone has developed a proven process for delivering world class Microsoft-based
development more quickly and efficiently—enabling our clients to enjoy tremendous
value. Our offshore software development Faster.NET framework reduces typical
application development time by about 20 to 40 percent

J2EE Center of Excellence

Evolution of J2EE platform through community process makes it increasingly complex

and feature rich. J2EE CoE at Object One constantly and pro-actively tracks the J2EE
technology to provide effective IT solutions to our customers.

J2EE Center of Excellence has been established at Object One with the objective to:
"Partner with Customer to realize business benefits through effective adoption of J2EE
Technology" J2EE CoE through internal research and collaboration with product vendors
delivers methods, frameworks and tools to help leverage J2EE technology to create
effective business solutions.

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Services from the J2EE CoE include support in Technology adoption, Architecture and
Design, Platform engineering and Joint Applied Research.

Highlights of Object One' capabilities on J2EE platforms:

Object One manages J2EE projects for you spanning all verticals and geographies.

Object One has successfully executed projects using a wide array of J2EE tools and
technologies. The majority of projects are executed in the Software Application space to
address your critical business problems

Object One has a large, talented resource pool of developers, technical specialists and
architects proficient on the J2EE platform

Today, Java Enterprise has become the de-facto standard for building enterprise
applications and J2EE has emerged as one of the strongest platforms for creating business
critical applications.

Object One, with its Technology CoE, has been helping customers to realize business
benefits through effective adoption of Java Enterprise technology. The CoE, equipped
with broad architectural knowledge, deep technical skills, best practices expertise, and
close ties with product vendors and technology strategists provides thought leadership in
Java technologies via developing frameworks that accelerate Java development, Proofs of
Concept (PoCs) in emerging Java technologies.

Object One provides comprehensive J2EE application design and development services
that leverages Java Application servers, J2EE Framework, including Java Server Pages,
Java's Messaging Services and JDBC. We have helped organizations save development

23
time and cost by leveraging core J2EE application services and capabilities that can be
reused by many applications.

Key Benefits

Reduce development costs and risks

Enhance quality of applications, development processes, and tool

Achieve faster time to market with shorter development cycles

Leverage proven architectural best practices, methodology, patterns, and frameworks

ObjectOne Offerings

Architecture and Development of J2EE based solutions

24
Migration of applications to Java / J2EE platform

SOA and Web Services:

Web 2.0

Open Source J2EE Platforms (JBoss etc) for reducing total cost of wnership (TCO) of
J2EE based solutions

The Object One J2EE Center of Excellence helps implement agile enterprise applications
through service-oriented architecture concepts and design. Using flexible platforms that
consists of sub-frameworks, utility services and functional services, with a set of common
infrastructure services that are built on top of the base J2EE Platform. Thus helping
address Quality of Service requirements, incorporating industry best practices, and
leveraging open source and Object One knowledge base.

BI&DW Center of Excellence

Object One BI&DW model is an end-to-end approach to your business intelligence

solution that begins with planning a Business Intelligence strategy, and continues through
execution, including data preparation, creation of analysis and reporting tools, and
dissemination of the business intelligence tools and results.

Planning for intelligence includes consulting services that help your company build a BI
strategy and a roadmap that leads to creation of the most effective BI solution.

Preparing for intelligence is comprised of a host of data management services, including

data quality evaluation and enhancement, extraction, transfer and load (ETL) services,
creation or improvement of data warehouses and marts, master data management (MDM)

25
and metadata management. Together, they build a clean, consolidated set of data sources
suitable for every reporting and analytical need.

Manthaning intelligence creates data analysis services for BI such as pre-formatted and
ad hoc reporting services, and advanced analytics such as data mining and predictive
analytics.

Distributing intelligence distributes the resulting information thru tools like portals,
dashboards, scorecards etc that enable the business users to consume this information and
make more effective decisions.

PLANNING

Enabling Business Intelligence in an enterprises requires a comprehensive planning

exercise, that begins with :

a) Understanding the information needs of the enterprise by business role are

b) Understanding the possible sources of data elements that could comprise of the needed
information

c) Documenting the priorities of these needs including cost-benefit analysis

d) Defining a BI roadmap / strategy for the enterprise that will most effectively and
efficiently enable "Informed decision making" through BI.

26
This exercise includes addressing high level details around the core data management
services like data quality (assessment and recommendations), extraction, transfer and
load (ETL) services including real-time aspects, creation or enhancements of data
warehouses / data marts, defining the master data management (MDM) and meta data
management strategy etc.

This Planning step is the foundation for the enterprise BI solution, and Object One's
extensive BI experience makes us uniquely empowered to partner with you to define and
design your company's BI strategy and a roadmap that is based on a solid BI
infrastructure design.

PREPARING

Excellence in business intelligence solutions requires clean data that is accessible to

systems and users throughout your organization. At Object One we use a variety of
techniques that ensure the data management services are adequate to support the best BI
solution we can build for your organization.

Data Management

Data Quality

27
The goal of data management is to make data accessible, usable, understandable and
timely; The goal of a data quality initiative is to make that data correct. Data quality is the
cornerstone of all business information, and Object One believes that it is particularly
essential in the BI environment. Data that is correct will lead to good business decisions;
data that is not correct cannot be used at all in BI solutions.

A decision maker will certainly know when data is late, incomprehensible, irrelevant, or
when it cannot be accessed at all; but he may not know when it is incorrect. That is why
incorrect data is not only useless—it is dangerous.

Object One pays enormous attention to data quality during the course of planning,
implementing, and disseminating your BI solution. Your company's source data is
critically examined for possible errors. Our analysis shows where data is missing, out of
range, invalid, or without referential integrity. Object One reports those errors, fixes them
at the source and rebuilds the data warehouse using the corrected data. We also propose
how to fix the data during the extraction process so that the error does not re-occur.
Software tools are available that help ensure data quality. The tools examine data to see
that it meets certain criteria, and some correct the data when it fails these tests. They
avoid the necessity of manually assessing every scrap of information or manually
building custom systems to do the job.

However, building an ETL process with impeccable data quality requires careful testing
and analysis to make sure these processes are working, and Object One checks every step
to make sure that your data is of the highest quality. Data is not only tested during the
ETL phase, it is tested for accuracy where it is used in the BI solution we build, including
the reporting and analysis applications. The bottom line is that Object One makes an
active commitment to ensuring the accuracy and quality of the data that goes into your BI
solution, and that its quality is maintained throughout its use in the system.

Metadata Management

28
Information by itself is never enough. In order to evaluate the numbers in your data
warehouse, you need to understand them, and that's where metadata comes into play.
Metadata tells you how the information is defined, if the data are calculated, where they
came from, how old they are, if the numbers have been cleaned for quality, filtered, or
summarized, who is the information steward, and how the information was approved by
its steward.

In short, metadata is data that documents data, and tells you how it was processed
through the BI environment, from its source in a business process system, to its
appearance in a BI report or use in an analytical model. That, in turn, will tell you how
you can make appropriate use of the information, as well as when someone is using it
inappropriately.

Gathering the metadata and storing it is a critical part of the main process of gathering,
transforming and storing information that Object One does at the start of your BI solution
project. Once the metadata is in place, you may not access it every day, but it will
become a part of in how you think about the information you are using. You will of
course need to review and revise the metadata when your business, and therefore your BI
solution, changes in a way that impacts the way data are created for your system.

Metadata management has to be an integral part of your Business Intelligence in order for
it to have substantial business value. Object One's consulting team works with your team
to create a metadata strategy that is appropriate for your company, and that can be
successfully integrated into your BI solution to provide you with a full set of current,
accurate and available metadata.

Master Data Management

Business Intelligence analytics and reporting require data to be broken down into various
categories and types. The categories used for these breakdowns are called Master Data,
and their definition and management is known as Master Data Management, or MDM.

29
While some breakdown entities, such as date and geography, have well understood and
agreed-upon definitions, others usually do not, and a Master Data Management system
has to enable the creation and use of several different categorizations. Without a set of
clear definitions and an MDM system to manage them, the value of your business
information and your company's BI solution will be seriously reduced.

For example, the customer entity is often defined and used differently by different
groups, and if these definitions are not understood and properly used, the information will
have little value. For example, a customer may be someone who buys a product, but a
customer may also be someone who replied to an advertisement, had a product repaired,
called for technical support, or returned a gift item.

That makes it unclear how to respond when your CEO asks how many customers your
company has. If you can say that there are 38,472 customers who have bought a product,
16,755 who have called for tech support, and 75,398 who have responded to a recent
advertising campaign, you will have done your job correctly. If you can only say that
there are 38,472 customers without qualifying what kind of customer they are and what
they have done, you have not.

You can give unambiguous answers, and use unambiguous information in your reporting
and analysis, only if you have an adequate MDM system in place as part of your BI
solution. Object One not only understands that, our consultants will work closely with
your team to make sure that your system is adequate, and that your definitions are not
only clear, but can be supported in your ETL environment. Each of your business process
systems will be thoroughly analyzed to ensure that the definitions your team agrees upon
can be supported by the extraction process, and that the information arriving in your data
warehouse conforms to the definitions.

Our goal is to make sure that when your dashboard or model says there are 38,472
customers, you know and can say what that means, and that you and your colleagues will
use the information correctly in your work.

30
MANTHANNING

No matter how much information is extracted from your company's business process
networks and stored in your data warehouse, it will have little value in your decision
making processes without adequate reporting structures and analytical tools. Distilling
the intelligence requires that your BI solution produce informative reports on a timely
basis and provide analytical tools that support your decision making processes.

Reporting and Analysis

Predictive Analytics

Today's enterprise IT environment vigorously supports the technique asking questions

and deriving answers through simple data filters, data groupings, and other basic data
"slicing and dicing" techniques. The analytics are housed in the mind of the user, as are
the basic queries that support them in something that resembles a Socratic method of
Business Intelligence.

But the large and rapidly increasing amount of data produced and captured in enterprise
business process systems limits the value, and even the feasibility, of making decisions
based on this crude methodology. The capacity of the human mind limits how many
variables can be juggled at once, and even the data capacity of computer screens and
computer-generated reports limits the usefulness of these methods.

The academic and scientific communities, along with technically advanced business
analysts, have evolved a new set of techniques during the past decade that thrive on these
large volumes of data instead of choking on them. They take advantage of the processing
power of today's powerful computers to identify correlations and trends based on
sophisticated statistical algorithms rather than crude data sifting methods.

31
Business analysis tools can mine enterprise data to answer questions and create
predictions that can be used to build business strategies. The use of these analytical
methods is not new in business But its presence at the center of business decision-making
in a wide range of large enterprises is new, and is providing the companies that use the
methods with more successful and competitive business strategies. What's also new is
that while early adopters were very large corporations with very large IT budgets, today's
inexpensive computing power makes the use of advanced analytics available to a wider
variety of companies of all sizes.

Besides computer power, a company that wants to use advanced analytics needs to have
skilled business analysts available to work with business experts in order to build the
models, run them and to report and disseminate the results. This teamwork is required
both to insure that the models are statistically valid and accurate and to make sure that
questionable or meaningless results are rejected. This is particularly important when
predictive analytics are used in a planning environment because a questionable result can
lead to a very poor business decision.

Object One's consulting teams are particularly adept at delivering to you all the analytical
skills you will need to bring your data warehouse together with sophisticated business
analytical tools. They will work with your business experts and make sure that your
analysts are at least as expert at using these tools and interpreting the results as they are,
which can assure you of successful analytical and predictive analytic results.

DISTRIBUTIING

Distributing intelligence distributes the resulting information using tools such as portals,
dashboards, scorecards, report repositories and PDAs that enable final consumers of
information to receive the information in a form palatable to them. Once we have a strong

32
layer which has captured data in a consolidated fashion (preparing for intelligence) and
have extracted the required information (Manthanning intelligence), the function of the
dissemination layer is to ensure integrity of data and deliver it in any form desired by the
end user. This is achieved in many ways. It is possible that dissemination layer (say
Dashboard) is closely tied with underlying extraction layer. At the same time, we can
visualize more loosely coupled scenario, where extraction layer passes on the data in
generic form like XML and then dissemination layer can choose to "visualize" the data in
any form desired. The idea would be to extract once and use it in multiple ways as needed
in different forms. The different ways the

Dashboards and Scorecards: These are essentially the same, except that Scorecard has
pre-determined measure against which we can compare the performance of a given
measure (Key Performance Indicator – KPI). So, if our car dashboard were to show the
engine running at 4,000 rpm, it conveys one piece of information, but if we had pre-
determined level indicator in there, it will be able to tell us that we may be higher than
desired rpm and may need to take action to correct the situation. In short, scorecard can
tell us how we are performing against a pre-determined target or targets (i.e. multiple
level of targets are possible like green, yellow and red zone for example).

Portals: With well established portal standards, there should not be a need for users to
bookmark different URLs and go to different sites to access difference pieces of
information. Portal integration is possible at multiple levels. At the least, through single
sign on, a reference can be put for delivering desired reports in centralized place. But
more tight integration is also possible. Portal may be able to put in a portlet which comes
from a reporting infrastructure along with other information or be capable of consuming
XML based data and then visualizing the data as per the portal standard. Regardless of
the level of integration, the security and integrity of data needs to be maintained.

Mobility: Distributing of information in a usable form through PDA/Mobile is just not a

desire and nice to have but a requirement and thankfully an achievable reality with out of
the box support for PDAs/Mobile by Business Intelligence tools. We believe that this
area will still mature further, but today's solution do offer secured way to view and
interact with your data through range of PDAs/Mobile.

33
SOA - Web Services Center of Excellence

Service Oriented Architecture (SOA) is an architectural strategy that helps achieve tighter
Business-IT alignment by taking a three-dimensional perspective of the enterprise, viz.
technology, people and processes. It uses standards-based interfaces to facilitate need-
based access to IT resources spread over an enterprise network. SOA instills agility - a
crucial quality for sustained business competitiveness - into enterprises by helping create
flexible business processes and providing practical and cost-effective means of
integration.

At Object One, our SOA Center of Excellence solve many, often-recurring, business
processes; from delivering information between applications within disparate
environments to enabling the cost-effective reuse of existing technology assets.

E-business solutions require the ability to efficiently deliver maximum performance to a

highly variable number of users. In the world of cost reductions, building significant
excess capacity into the infrastructure is not an option; capacity needs to continuously
adjust to the volume. Object One does just that. Minimizing the cost associated with
managing these environments is one of our top priorities.

34
Our ebusiness solutions leverage those platforms and enable those tools that are easy to
deploy, have the ability to automatically add capacity as needed and deliver low cost of
ownership through an integrated management framework.

Web Services solutions and ebusiness solutions emerge as catalysts for Service-Oriented
Architecture (SOA), the next generation architectural model that extends the flexibility
and reach of existing IT infrastructure in enterprises. SOA brings many organizational
benefits, including:

Flexibility on account of separation of interfaces and implementations, enhanced reuse in

terms of shared services across multiple applications, business models, geographies etc.

Interoperability leading to automation of application to application communication

Preservation of investment in legacy

Control in the hands of business stakeholders instead of IT stakeholders, due to

contractual

Open Source J2EE Platforms (JBoss etc) for reducing total cost of wnership (TCO) of
J2EE based solutions interfaces of IT implementations.

In addition to the above, SOA provides certain advantages owing to standardization and
virtualization. Key advantages include:

Cost-effective integration of applications as compared to conventional EAI solutions

Platform neutrality and agnosticism makes them the ideal choice for solutions involving
data and information aggregation from heterogeneous sources across enterprises

Enablement of cross-enterprise business processes

Forming the basis for futuristic enterprise IT trends like grid computing, pervasive
computing and Business Process Management (BPM).

35
Layers of SOA solution

End users (humans or partner businesses) use business applications, which can be rich-
client, mobile, portlet-based, or Web-based to invoke business processes. A business
process is created by the composition and choreography of business services provided by
service components. Service components may interact with other operational or legacy
systems within the enterprise to acquire the requested information or perform a business
task. Services are at the heart of this multilayer architecture and are components that
realize service flows and processes. There's a notion of a service consumer and a service
provider. Integration (through the ESB), a security and monitoring infrastructure, data
architecture, and governance are depicted as foundational layers of capability
underpinning an SOA solution

36
SOA application's life Cycle

Model: Gather requirements, model business processes, and perform design work.

Assemble: Discover or construct the necessary services, connect those services to the
business process model, establish the key performance indicators (KPIs) that will be used
to monitor the process, and test the application.

Deploy:Integrate people, processes, and activities required to deploy the application into
the production runtime environment.

Manage: Collect and display application, process, and service-level metrics in various
tools used by business and IT staff to ensure that the applications and processes are
performing as expected. These same metrics can then be fed back into the model stage,
enabling continuous improvement of applications and processes.

Software as a Service Center of Excellence

Software as a Service (SaaS) is based on a simple model. It allows the delivery of an

application via a subscription model over the Internet. In the SaaS model, the customer
does not take ownership of the software but rather 'subscribes' to a comprehensive
solution that is delivered remotely over the Internet. No infrastructure investments, no
maintenance costs!

37
A recent IDC SaaS forecast pegs the worldwide spend on SaaS to touch $14 billion by
2011.

The benefits of SaaS are manifold :

Product Companies : Can tap new markets, Flexible pricing, Revenue across the
year,Ease of adding new features

Enterprises: Rapid development, Reduced Risk,Low investment,Billing by

usage,Immeadiate ROI

So what are some of the key criteria that define a robust SaaS application?

Scalability : The application architecture should be able to scale up to the rising business
demands by simply adding or removing servers, without the need to alter the application
software architecture

Configurability : The application should be configurable, to ensure ease of maintenance

Security : The application should have adequate provision for data security,
authentication, and authorization for each customer

Multi-tenancy : A single instance of the application should be able to support multiple

tenants concurrently

SaaS Center of Excellence (CoE) @ Object One

38
With its in-depth experience of working with software product companies, Object One
now has a range of best practices and solution accelerators on SaaS. It has established a
SaaS CoE to bring all these under a single roof. This CoE has teams of skilled architects
and engineers who are experts on SaaS deployment. Object One's SaaS CoE drives its
capability buildup and alliances around SaaS, and delivers solution accelerators for quick,
low-risk SaaS adoption.

Small and Medium Enterprizes Center of Excellence

Object One Brings ultimate in class and affordable Solutions to Micros, small and
Medium Enterprizes

Do you want to expand your business?

Do you want to know customer better?

Do you want to streamline your operations?

39
You need IT to take your Business To Next level, Having trouble with your IT systems /
Applications

Not able to select the proper solution, no single partner for business and technology

Absorbing and retaining Skilled IT talent

High Initial Cost for IT

Keeping up with the new technologies

Benefits from Object One:

No Risk of technology Obsolescence

Complete secured pre integrated hardware network and software solutions

Build as you grow

SAAS model - No upfront capital investments

Built specially for SME's

Accessing any time across any where

40
Open Source Initiative Center of Excellence

Open source is a development method for software that harnesses the power of
distributed peer review and transparency of process. The promise of open source is better
quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor
lock-in.

Open source doesn't just mean access to the source code. The distribution terms of open-
source software must comply with the following criteria:

41
1. Free Redistribution

The license shall not restrict any party from selling or giving away the software as a
component of an aggregate software distribution containing programs from several
different sources. The license shall not require a royalty or other fee for such sale.

2. Source Code

The program must include source code, and must allow distribution in source code as
well as compiled form. Where some form of a product is not distributed with source
code, there must be a well-publicized means of obtaining the source code for no more
than a reasonable reproduction cost preferably, downloading via the Internet without
charge. The source code must be the preferred form in which a programmer would
modify the program. Deliberately obfuscated source code is not allowed. Intermediate
forms such as the output of a preprocessor or translator are not allowed.

3. Derived Works

The license must allow modifications and derived works, and must allow them to be
distributed under the same terms as the license of the original software.

4. Integrity of the Author's Source Code

The license may restrict source-code from being distributed in modified form only if the
license allows the distribution of "patch files" with the source code for the purpose of
modifying the program at build time. The license must explicitly permit distribution of
software built from modified source code. The license may require derived works to carry
a different name or version number from the original software.

No Discrimination Against Persons or Groups

The license must not discriminate against any person or group of persons.

42
 No Discrimination Against Fields of Endeavor

The license must not restrict anyone from making use of the program in a specific field of
endeavor. For example, it may not restrict the program from being used in a business, or
from being used for genetic research.

Distribution of License

The rights attached to the program must apply to all to whom the program is redistributed
without the need for execution of an additional license by those parties.

License Must Not Be Specific to a Product

The rights attached to the program must not depend on the program's being part of a
particular software distribution. If the program is extracted from that distribution and
used or distributed within the terms of the program's license, all parties to whom the
program is redistributed should have the same rights as those that are granted in
conjunction with the original software distribution.

License Must Not Restrict Other Software

The license must not place restrictions on other software that is distributed along with the
licensed software. For example, the license must not insist that all other programs
distributed on the same medium must be open-source software.

License Must Be Technology-Neutral

No provision of the license may be predicated on any individual technology or style of

interface.

Open Standards

An "open standard" must not prohibit conforming implementations in open source

software.

The Criteria

43
 To comply with the Open Standards Requirement, an "open ObjectOne standard" must
satisfy the following criteria.

 No Intentional Secrets: The standard MUST NOT withhold any detail necessary for
interoperable implementation. As flaws are inevitable, the standard MUST define a
process for fixing flaws identified during implementation and interoperability testing and
to incorporate said changes into a revised version or superseding version of the standard
to be released under terms that do not violate the OSR.

 Availability: The standard MUST be freely and publicly available (e.g., from a stable
web site) under royalty-free terms at reasonable and non-discriminatory cost.

 Patents: All patents essential to implementation of the standard MUST:

be licensed under royalty-free terms for unrestricted use, or

be covered by a promise of non-assertion when practiced by open source software

 No Agreements: There MUST NOT be any requirement for execution of a license

agreement, NDA, grant, click-through, or any other form of paperwork to deploy
conforming implementations of the standard.

 No OSR-Incompatible Dependencies: Implementation of the standard MUST NOT

require any other technology that fails to meet the criteria of this Requirement.

ObjectOne, Cutting-edge IT products

The "IT" Factor

Every business enterprise seeks to attain the highest levels of efficiency and productivity
- at all times. At ObectOne, we completely understand this need to optimize business

44
 with innovative, cost-effective solutions. By delving deep into the specifics of your
business environment and requirements, we develop cutting-edge IT products and top-of-
the-line services that let you maximize the potential of your resources and reach for your
highest goals.

ObjectOne 's products and services are unique, inspired by you, and give you a distinct
edge over the clutter of competitors. What we provide you with is a partnership that goes
beyond technology - our partnership endows your business with the "IT" factor that helps
multiply profits and establishes your business as not just contemporary, but futuristic.

Our Product Offerings

Our catalogue of IT products includes smart software developed based on extensive

research and market insight. These turnkey solutions are intuitive, user-friendly and have
consistently proved to streamline operations and enhance productivity for a variety of
business domains.

Presently, our products include:

 GHRMS - Web based Global Resource & Payroll Management system

 Financial Management - Web based Financial management system

 Inventory Management System - Web based Inventory Management system

 Direct sales - Web based direct sales system

 E-Transport - Web Based Transport Management system

 OERP - Web based Enterprise Resource Planning

We offer Dedicated Servers, Shared Servers, Virtual Servers.

45
Operating systems :

Our servers are available in Linux and Windows platform

Linux flavor
You have full root access to modify your server as you see fit. You can establish a remote
connection using the Secure Shell (SSH)
protocol with any SSH client of your choice, such as PuTTY or OpenSSH.

You may re-image to one of the following at any time for no additional charge:

 CentOS 5 with Plesk 9 (32-bit)

 openSUSE 11 with Plesk 9 (64-bit)

 openSUSE 11 with Plesk 9 (32-bit)

 CentOS 5 with Plesk 8.X (64-bit)

 CentOS 5 with Plesk 8.X (32-bit)

 openSUSE 11 minimal system (64-bit)

 openSUSE 11 minimal system (32-bit)

 openSUSE 10.3 minimal system (64-bit)

 openSUSE 10.3 minimal system (32-bit)

 CentOS 5 minimal system (64-bit)

 CentOS 5 minimal system (32-bit)

 Debian 4.0 (Etch) minimal system (64-bit)

 Debian 4.0 (Etch) minimal system (32-bit)

 ubuntu-8.04 LTS minimal system (64-bit)

 Ubuntu 6.06 minimal system (64-bit)

46
  Ubuntu 6.06 minimal system (32-bit)

Windows Flavour

Remote Administrator access to your server can be gained through the use of the
Microsoft Remote Desktop Connection Software. The Windows Web Server 2008®
infrastructure delivers security, reliability, and full root access for your applications and
web services. Build XML web applications with the integrated .NET Framework and
deliver high-performance websites.

Windows Web Server 2008

Designed to be used specifically as a single-purpose internet-facing web server, Windows

Web Server 2008 delivers on a rock solid foundation of web infrastructure capabilities in
the next-generation Windows Server 2008.

Highlighted Features Include:

 Internet Information Services (IIS) 7.0- Efficient management and deployment tools.
Enhanced reliability, security and failure recovery. Customizable platform with .NET
extensibility.

 Windows PowerShell- Command shell and scripting language for task automation.

 Server Manager- Role-based configuration, management and reporting.

 Server Core- Minimal installation option for better security and reliability.

 No limitation of Microsoft SQL Server installation.

 More efficient administration tools, including delegated administration and shared

configuration.

 Improved scalability and enhanced security and reliability with automatic application
sandboxing.

47
 You may re-image to a clean installation of the default operating system or to one of the
following at any time for no additional charge:

 Windows Web Server 2008 with Plesk 9 (64-bit)

 Windows Web Server 2008 with Plesk 8.6 (64-bit)

 Windows Web Server 2008 minimal system (64-bit)

 Windows Server 2003 Standard Edition with Plesk 8.6 (64-bit)

 Windows Server 2003 (64-bit)

Performance Features

 AMD processors

 Top-tier connectivity

 Highly secure data centers

Security

Elaborate and permanent security management ensures top security, featuring:

 Configurable firewall

 Recovery tool

 GeoTrust certified SSL certificates

 24/7 Technical Support

48
10 Reasons to Choose ObjectOne servers

 Choice of Operating System

 High performance hardware at value prices

 24/7 Technical Support

 RAID-based hardware

 99.9% uptime

 1 domain included FREE

 GeoTrust certified SSL certificates

 High performance data center

 FTP backup available as an add-on

 SSH shell access

1.1.1.1.1 Application Hosting

ObjectOne provides hosting services for mission-critical web applications that require
scalable, reliable and secure run-time environments. Contact us for a competitive quote
on your hosting needs. We currently can host any web application that runs either on
Windows and/or UNIX platforms.

2 ERP Systems

Competencies /

49
 ERP Systems

Enterprise Resource Planning (or ERP) systems are designed to integrate all data and
processes of an organization into a unified system. A typical ERP system will use
multiple components of computer software and hardware to achieve the integration. A
key ingredient of most ERP systems is the use of a unified database to store data for the
various system modules.

Although the abbreviation ERP originated in the manufacturing environment, today's use
of the term "ERP systems" has much broader scope. ERP systems typically attempt to
cover all basic functions of an organization, regardless of the organization's business or
charter. Businesses of all types, including non-profit organizations, nongovernmental
organizations, governments, and other large entities can be found to utilize ERP systems.

To be considered an ERP system, a software package must provide the functionality of at

least two systems. For example, a software package that provides both payroll and
accounting functions could technically be considered an ERP software package.
However, the term is typically reserved for larger, more broadly based applications. The
introduction of an ERP system to replace two or more independent applications
eliminates the need for external interfaces previously required between systems, and
provides additional benefits that range from standardization and lower maintenance (one
system instead of two or more) to improved reporting capabilities, since all data is
typically kept in one database.

ERPs are cross-functional and enterprise-wide, so that all functional departments that are
involved in operations or production are integrated into a single system. Ideally, a well-
designed ERP can deliver one database that contains all data for all relevant applications
within the organization, including:

 Manufacturing

 Supply Chain Management

 Financials

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  Projects

 Human Resources

 Customer Relationship Management

ObjectOne Best Practices

One great benefit of implementing an ERP system is the establishment of "best practices"
within the organization. Typically, the delivery of best practice is vital to organizations
where there is a compliance requirement such as IFRS or Sarbanes-Oxley, or where the
process is a commodity such as electronic funds transfer.

Because of their wide scope of application within a business, ERP software solutions tend
to be complex and often impose significant challenges to your IT infrastructure. Thus,
deciding on the appropriate design to support ERP software requires specific skills and
expertise. Using an authorized solution provider like ObjectOne will ensure that this
critical part of your ERP project is done correctly.

To help our clients successfully implement their ERP systems, ObjectOne provides
services in these four key areas:

 System architecture

 Sizing

 Sourcing equipment

 Application performance

Core Expertise and Solutions offered:

 SAP

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 MICROSOFT

Clients List

BSNL

Planning Department of AP

Vanpic

Blue Cross Shield Association

52
Indian Institute of Chemical Technology

APCPDCL

AP TRANS CO

Siva Shakthi Bio Planttech Limited

Infotech

53
 Premier Explosives Ltd.

Deutsche Bank

Mahindra Satyam

Cybermate Infoteck Ltd., India

MAA

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 Eastern Power

Matrix Enport

DR BR Ambedkar Open University

Business consulting analyzes the application scenarios of the industries to help customers
plan their business development directions and select proper system architecture and
technology.

ObjectOne Software Solutions supports businesses across the country with a range of do-
it-yourself resources, professional advice, support, expert information. ObjectOne
business consultants will develop an effective change management program that will
provide a smooth transition, minimizing organization down time. And also help

55
 companies analyze and improve strategic operations, specializing in enterprise
architecture, IT management optimization, business intelligence and social relationship
management.

ObjectOne can give you the business analyses you need and follow through with
implementation. As part of Allvy, the provider of integrated business, technology and
process solutions, we can deliver a depth of resources that's unsurpassed by other firms.
We have the flexibility to deliver solutions quickly and cost-effectively. And our
confidence in our ability to think ahead makes us willing to be measured against any
business outcomes.

ObjectOne helps you to implement, maintain, and improve your applications and
technology environments while reducing your overall total cost of ownership. With our
flexible and innovative approach, we assemble the optimal team for your organization by
blending resources from both on-site and remote delivery channels to match the right
expertise, to the right solution, for the right cost-- in every phase of your project.

Customer Benefits

 The service saves customers' time and energy, and helps them to rapidly build business
systems.

 Through a unique combination of product and service characteristics, ObjectOne 's

business consulting service helps enterprises to have unparallel advantages, raise industry
entrance thresholds, and protect enterprises' revenue sources.

 The business consulting service enhances enterprises' competitiveness, optimizes their

frameworks, lowers their costs, and speeds up their development.

 Customers can determine their development directions, adapt to changing external

environments, avoid market traps, and focus resources and efforts on core business.

ObjectOne Software Solutions provides services through the following practices:

 Process Excellence

 Enterprise Architecture Consulting

 Government Consulting

 Engineering and Manufacturing Services

 Enterprise Mobility Services

 Social Relationship Management

 Application Management Services

 Supply Chain Management

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 Analytics is act on real-time insights to transform your business. Organizations that adopt
a full range of analytics capabilities can discover what is happening determine why it is
happening, predict what is likely to happen and prescribe the best action to take.

Today, the global economy compels organizations to operate in a highly competitive and
challenging environment. Organizational decisions need to be based on accurate and
insightful data. Analytics, therefore, has become an integral part of the business plan of
any organization, helping to assess the business environment accurately, mitigate risk and
predict future trends.

To run your business with confidence, you need a wide variety of analytics tools and
technologies that can extract insights from all your data, so you can make decisions with
speed and conviction.

About ObjectOne Analytics

Our analytics platform integrates, manages and secures linked graph data. Industry based
applications apply machine assisted analytics to uncover insights and make predictions.

And because insight requires action to be effective, we work with our clients using a
consultative approach to turn insights into results.

ObjectOne 's advanced, industry-specific analytics solutions, many of which are

proprietary models, are developed in our analytics firm by a team of expert statisticians,
analysts and domain experts. They help customers analyze their operational, business and
external data to gain insights to be more agile and responsive to the market.

Enterprises today need insights into markets, customers and their own internal processes,

57
 faster than their competitors to capitalize on opportunities and to deliver sustainable
business performance. To do this, businesses need to go beyond the customary
approaches to data and its management. More and more business leaders are looking at
Analytics and Information Management Technologies as critical enablers to outperform.

ObjectOne Software Solutions bring together the combined expertise of process,

analytics and data to orchestrate business insights to assist our customers Do Business
Better.

Our services include

 Information Management

 Manufacturing

 Energy, Resource & Utilities

 Business Analytics

Enterprise applications are a core component of your IT foundation and help

organizations bring about business transformation across the enterprise. Our teams of
solution architects and domain experts are supported by a variety of proprietary
frameworks and tools that significantly speed time-to-market for our solutions and drive
substantial cost savings. Integrating and aligning them with your business processes are
necessary to building an efficient and adaptable IT foundation.

Much like our Application Development and Management activities, our Enterprise
Application Services are powered by new generation solutions and methodologies. As the
lifelines of many organizations, enterprise applications need to be user friendly/data-

58
 centered while meeting strict requirements for security, administration, and maintenance.

We help you to drive business innovation by integrating next generation technology into
the enterprise IT landscape. We transform business processes. We maximize and extend
the value of package applications. We enable secure IT operations.

With ObjectOne 's services for package applications, clients have access to a broad range
of expert resources. ObjectOne also brings the expertise, processes, tools, and
methodologies required in a successful implementation. We also help the client build a
stable environment and implement the required processes so that predictability and
availability is high while ownership costs remain low.

ObjectOne has Offered World class deployments in various domains namely –

Government, Manufacturing, Insurance, Finance, Engineering and Power. Over the last
several years, we have built systems, methodologies, and partnerships that have helped
our customers win - time and again. ObjectOne 's domain specialists and expert engineers
ensure that every service delivers tangible benefits:

Quality

 Improved end-user satisfaction

 Reduced risks

 Transformed, technology-enabled processes

Cost

 Reduced maintenance costs

 Access to experienced and certified IT professionals at competitive prices

Performance

 Increased operational efficiency, predictability, and profitability

 Rapid response to changing business requirements

 Optimal re-deployment of internal resources on strategic IT initiatives

 Business-goal aligned IT solutions

 Shorter implementation cycles

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 Social Relationship Management (SRM) enables organizations to socially enable the way
they do business without the cost and complexity of social silos. It's a strategy to be more
engaging and responsive at scale, listen, and respond at the speed of social, with a
consistency and transparency customers will value.

The use of social, mobile, analytics and cloud technologies is already enabling visionary
enterprises to work in more collaborative and real-time ways. At , we provide end-to-end
solutions and services across the social technology landscape. Our goal is to create value
for our customers and partner in the journey towards being an increasingly engaged,
networked, innovative and social organization.

Our dedicated social media team identifies the best way to use social media marketing
strategy for your business and build relationship between your brand and customers. Our
product helps you to manage and scale your relationship with customers on social media
channels. Components

 Social Media Engagement

 Social Media Listen & Analyze

 Social Media Publishing

 Social Media Apps Development

 Social Media Content & Info-Graphic Maintenance

 Establishing Social Media Communication HUBs

 Creating Social Media Virality and Buzz making

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 As businesses are driven to adopt Mobility, there is an associated stress on business and
IT to keep up with the evolving Mobile technology and the supporting infrastructure
requirements. Mobile technology has affected virtually all aspects of human life, from
governments to public and private enterprises to friends and families. Because of its
pervasive presence in our day-to-day lives, mobile applications have become a powerful
tool for business-to-business and business-to-consumer communications.

Our highly satisfied customers and our award-winning innovations demonstrate a deep
understanding of mobile technologies. All of that makes ObjectOne the right software
development partner for your mobility requirements.

At ObjectOne , our enterprise mobility services cover all your mobility needs from
strategic planning to device management to end-user applications and network
infrastructure.

Why ObjectOne
ObjectOne Mobility empowers clients to envision and reap significant enterprise benefits
that drive real outcomes, solutions and results in business performance

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Skills and Capabilities

 We excel in synthesizing our deep technology capabilities with our robust business
acumen and dynamic understanding of market verticals – their challenges, opportunities
and value levers.

 Real experience in applying Agile development methods for multi-location project

execution.

 Our rich ecosystem of mobility partners enables us to provide the best possible mobility
solutions for our clients while retaining the ability to offer independent advice.

 Our performance based culture focuses on increasing productivity and enhanced client
focus.

 We deliver consistent and predictable service through a highly industrialized portfolio of

assets, world-class processes, and infrastructure with the flexibility required to adapt to
changing needs and circumstances.

 We commit to achieve tangible results together with and for our clients, and we hold
ourselves accountable for these.

 End-to-End expertise in new mobile apps development and migration, including Android
app development.

 Our approach is one of partnership with our clients to drive continuous improvement in
outcomes.

 Deep understanding of a wide range of business domains.

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 We help our clients perform in a new manufacturing landscape transformed by the global
economic recession. For product manufacturing companies, the focus has shifted to
making new products for emerging markets and sustaining and improving the products
for matured markets. At Allvy software solutions, our product engineering services help
our clients excel in product innovation, advanced technology solutions, cost leadership,
accelerating time-to-market, and developing a global engineering strategy.

In Engineering and Manufacturing environments, achieving operational excellence

depends on alignment among manufacturing, engineering, planning and collaboration
processes. Allvy's EMS practice positions you for success. Using the latest solutions, we
address the entire value chain—from conceptualization and design through
manufacturing. A combination of domain understanding, product knowledge, and
regulatory compliance expertise enable us to add value to our clients' product
development and short- and long-term strategies.

Product Lifecycle Management

Today's supply chains operate in an era of a 'new normal,' characterized by

unprecedented volatility, uncertainty and complexity. These are a result of changing

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 macroeconomic, geo-political, and climatic conditions, and growth in product and service
personalization levels. Anticipating the effect of changing market and technology trends
has become a challenge. The lack of connected execution across all elements of the
supply chain results in a demand-supply imbalance in the cycle. Constantly managing
change through an effective orchestration of the supply chain requires a scientific fact-
based supply chain design and engineering.

Superior supply chain management of physical and digital products can create a clear
competitive advantage for your business in today's environment. ObjectOne 's Supply
Chain Management Practice uses an 'outside-in' approach to help you think ahead and
align your business strategy with your supply chain needs, resulting in measurable near-
term gains and long-term transformation improvements.

Our experienced consultants have helped solve problems, address challenges and
capitalize on opportunities in Supply Chain Management for clients in diverse industries
including Technology, Manufacturing.

The key features of ObjectOne 's Supply Chain Management solutions are

 The ability to proactively and interactively manage your Enterprise needs by integrating
information flows across business partner domains

 Future-Proofing your system and infrastructure investments in order to engage growth

initiatives

 Reduced time-to-market to deliver the right product to the right customer at the right time

 Inventory optimization integrated with global customer requirements

Our services include

 Supply Chain Segmentation

 Order to Cash

 Lean Operations

 Purchase to Pay

64
 We help our clients perform in a new manufacturing landscape transformed by the global
economic recession. For product manufacturing companies, the focus has shifted to
making new products for emerging markets and sustaining and improving the products
for matured markets. At ObjectOne software solutions, our product engineering services
help our clients excel in product innovation, advanced technology solutions, cost
leadership, accelerating time-to-market, and developing a global engineering strategy.

In Engineering and Manufacturing environments, achieving operational excellence

depends on alignment among manufacturing, engineering, planning and collaboration
processes. ObjectOne 's EMS practice positions you for success. Using the latest
solutions, we address the entire value chain—from conceptualization and design through
manufacturing. A combination of domain understanding, product knowledge, and
regulatory compliance expertise enable us to add value to our clients' product
development and short- and long-term strategies.

Product Lifecycle Management

ObjectOne 's PLM helps Practice helps you overcome the challenges that cause
bottlenecks. Our PLM solutions help drive product innovation, increase quality and
accelerate turnaround time throughout the product lifecycle.

Our dedicated team of subject matter experts with strong manufacturing and engineering
backgrounds can help you on a broad range of industry challenges.

65
Consumer Products
We offer services for full product ownership, new product and sustenance programs,
innovation, product reliability manufacturing, global sourcing support, and program
management for global launches.

Industrial Products: Construction, Farm Equipment and Heavy Machinery

We work with structures, hydraulic and pneumatic sub-system designs, new product
development, and virtual validation of products in the event of changes in costs or
emissions regulations.

Mechanical engineering
With globalization, mechanical engineers increasingly depend on close collaboration
among distributed teams and partners. Using technologies like the cloud and social
media, we believe virtual teams can be as effective as those housed in a single building.

Our mechanical engineers are skilled at capitalizing on the opportunities that the latest
ways of working present.

Controls and Operations Management

Any disconnect between the manufacturing and the enterprise is a roadblock to

reinventing your business to be more virtual, collaborative and connected. Our EMS
Controls and Operations Management (COM) practice breaks down barriers by applying
best practices and management frameworks for continual process improvement.

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Our Quality Assurance team is dedicated to only one mission: meet the exact standards in
terms of service, quality and consistency. Because of the importance of the quality
assurance department, it takes the center role of structure in our enterprise. To maintain
our high quality standards, we leverage the vast knowledge base of our 100% certified
QC professionals and follow strict quality assurance methodologies and process for the
utmost consistency. Allvy helps its customers develop a robust quality system by
providing quality assurance services through quality consultants for all kinds of projects
(development, enhancement, maintenance, testing and production support).

We are known for our expertise in this department and we have numerous clients that use
our services to improve their customer satisfaction and enhance their business's
processes.

Our Quality Assurance aspect is one of the best any company has to offer. We are known
for our expertise in Quality Assurance. We deliver customer satisfaction through many
areas of this department. Our computer software provides unsurpassed data quality. We
constantly review and revise all processes for our company and our clients. These
guarantee the highest quality products for our customers. In addition to reviewing our
practices we evaluate all of our marketing work. Our company has remote quality
assurance agents that monitor all product sales.

Allvy prevents mistakes or defects in products and avoiding problems when delivering
solutions or services to customers. When business models and markets change faster than
the applications that support them can be developed, software testing is often first to be
cut from the budget or schedule despite the fact that software defects have a direct,
negative impact on profitability. Even a small number of defects can have a catastrophic
impact on a business, its customers, and its partners.

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Here is what we provide

 Confidence in service quality and Representatives

 Delivery of consistent customer satisfaction

 Monitoring and Evaluating

 Data gathering

 Remote Quality Assurance Agents

 Detect defects early in the project life cycle

 Establish a defect tracking system

 Establish defect prevention methods

 Enable process improvement initiatives

 mprove the quality of deliverables

Allvy has been certified to ISO 9001:2008, the Quality Management System. The benefits to the
customers are as follows.

 Process transparency and predictability

 Efficient operations, performance metrics, measurable cost savings, and reduced

operational risk

 Superior quality of services

 Commitment to process enhancement

 Common industry standards for use among departments and other companies

Industry Profile

Social media marketing

Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it with their social networks. A corporate

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message spreads from user to user and presumably resonates because it appears to come
from a trusted, third-party source, as opposed to the brand or company itself. Hence, this
form of marketing is driven by word-of-mouth, meaning it results in earned media rather
than paid media.

Social media has become a platform that is easily accessible to anyone with internet
access. Increased communication for organizations fosters brand awareness and often,
improved customer service. Additionally, social media serves as a relatively inexpensive
platform for organizations to implement marketing campaigns.

Social media marketing tools

Besides research tools, various companies provide specialized platforms and tools for
social media marketing:

Social media measurement

Social network aggregation

Social bookmarking

Social analytics

Automation

Social media

Blog marketing

Validation

Different Methods of Social Network Marketing

Social network marketing is popularly called as Internet marketing. Today you can find
many ways for internet marketing. Many people who enter this online marketing are less
worried because of its guaranteed success. If you see in Internet totally all types of

69
products has been marketed online without much effort. Internet attracts many business
people to promote their business online. Social network marketing is grown to such a
height that today many people can't earn without it.

Some of the most recognized network marketing tools are Face book, My Space and
LinkedIn. Twitter became regular place for people who have newly entered the field of
social network marketing.

1. Blogging: When you start Blogging or posting your data about any product, you can
see less response from clients. Later it will become big business via blog. Websites and
blogs are most powerful tools for social network marketing when matched with other
networking tools. Blog is an amazing tool which provides many other facilities in
addition to just marketing your business. It also helps you to communicate with other
clients in case if you have any problems.

2. Personal website or blog: It is important to have private website if you are a

freelancer. Your website will help your clients to know about you and it will make them
clear that you are a serious freelance marketer and help to make huge revenue via online
marketing.

3. Article selling: It is also best and cheap internet marketing method. It is a mode of
advertising our trade just by writing articles and attracting endless number of users across
world. We usually sell our articles to different article database websites and article
directories. Today it provided free business to many advertisers and publishers and they
are really benefited through their articles.

4. Email sending: Electronic mail sending is the best way to marketing. Collect list of
email addresses through portfolio websites and email about your business to all internet
users. Your Email should be attractive in such a way that your recipient will be impressed
to get back to you.

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5. Use social networking websites: Social networking websites like Twitter, face book
can be used to promote your sales. These provide best platform for all who are thinking
of online marketing.

6. Video promotion: Use several video distribution websites for your marketing. These
websites uploads your service to the whole world. All that you need to do is film a video
about marketing and send it to video uploading sites like You Tube. It seems it is the
easiest way of marketing than any other modes since many people will be interested in
view videos rather than word form of advertisement.

7. Press Release or media release: It attracts several public clients and increases
relationship among them.

8. Search Engine Optimization: It improves the traffic to your website by providing

quality web content. It uses RSS feeds and many SEO techniques.

Social networking websites and blogs

Social networking websites allow individuals to interact with one another and build
relationships. When products or companies join those sites, people can interact with the
product or company. That interaction feels personal to users because of their previous
experiences with social networking site interaction

Social networking sites and blogs allow individual followers to “retweet” or “repost”
comments made by the product being promoted. By repeating the message, all of the
user’s connections are able to see the message, therefore reaching more people. Social
networking sites act as word of mouth. Because the information about the product is
being put out there and is getting repeated, more traffic is brought to the
product/company.

Through social networking sites, products/companies can have conversations and

interactions with individual followers. This personal interaction can instill a feeling of

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loyalty into followers and potential customers. Also, by choosing whom to follow on
these sites, products can reach a very narrow target audience.

Engagement

In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone to
express and share an opinion or idea somewhere along the business’s path to market.
Each participating customer becomes part of the marketing department, as other
customers read their comments or reviews. The engagement process is then fundamental
to successful social media marketing.

Example-

2008 Presidential Election

The 2008 presidential campaign had a huge presence on social networking sites. Barack
Obama, a Democratic candidate for US President, used Twitter and Facebook to
differentiate his campaign. His social networking site profile pages were constantly being
updated and interacting with followers.

Kony 2012

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc.
This 29 minute video aimed at making Joseph Kony, an International Criminal Court
fugitive, famous worldwide in order to have support for his arrest by December 2012; the
time when the campaign ends. The video went viral within the first six days after its
launch, reaching 100 million views on both YouTube and Vimeo.

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Implications on traditional advertising

Minimizing use

Traditional advertising techniques include print and television advertising. The Internet
had already overtaken television as the largest advertising market. Websites often include
banner or pop-up ads. Social networking sites don’t always have ads. In exchange,
products have entire pages and are able to interact with users. Television commercials
often end with a spokesperson asking viewers to check out the product website for more
information. Print ads are also starting to include barcodes on them. These barcodes can
be scanned by cell phones and computers, sending viewers to the product website.
Advertising is beginning to move viewers from the traditional outlets to the electronic
ones.

Leaks

Internet and social networking leaks are one of the issues facing traditional advertising.
Video and print ads are often leaked to the world via the Internet earlier than they are
scheduled to premiere. Social networking sites allow those leaks to go viral, and be seen
by many users more quickly. Time difference is also a problem facing traditional
advertisers. When social events occur and are broadcast on television, there is often a
time delay between airings on the east coast and west coast of the United States. Social
networking sites have become a hub of comment and interaction concerning the event.
This allows individuals watching the event on the west coast (time-delayed) to know the
outcome before it airs.

Social media marketing mishaps

Social media marketing provides organizations with a way to connect with their
customers. However, organizations must protect their information as well as closely
watch comments and concerns on the social media they use. A flash poll done on 1225 IT
executives from 33 countries revealed that social media mishaps caused organizations a
combined $4.3 million in damages in 2010.The top three social media incidents an

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organization faced during the previous year included employees sharing too much
information in public forums, loss or exposure of confidential information, and increased
exposure to litigation

An example of a social media mishap includes designer Kenneth Cole's Twitter mishap in
2011. When Kenneth Cole tweeted, "Millions are in uproar in #Cairo. Rumor is they
heard our new spring collection is now available online at [Kenneth Cole's website]".This
reference to the 2011 Egyptian Revolution drew objection from the public.

General Social Networking Statistics

• 62% of adults worldwide now use social media

• Social networking is most popular online activity, with 22% of time online spent
on channels like Facebook, Twitter and Pinterest

• 65% of the world’s top companies have an active Twitter profile

• 90% of marketers use social media channels for business, with 93% of these
rating social tools as “important”

• 43% of marketers have noticed an improvement in sales due to social campaigns

• 72% of marketers who have worked in social media for three or more years said
that they saw a boost in turnover due to social channels (the longer you’re working in it
the better you get)

• 91% of experienced social marketers see improved website traffic due to social
media campaigns and 79% are generating more quality leads.

• The average time spent by marketers on social media is 1-5hrs per week for those
just getting started and 6+ hours per week for those with 3+ years of experience

• The most popular social networking tool for marketing is Facebook – being used
by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)

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 • LinkedIn is 4X better for B2B lead generation than Facebook and Twitter

• Only 10% of marketers are actively monitoring social media ROI

• Only 22% of businesses have a dedicated social media manager

• 23% of Fortune 500 companies have a public-facing corporate blog

• 58% of Fortune 500 companies have an active corporate Facebook account, 62%
have an active corporate Twitter account

• 47% of customers are somewhat likely to purchase from a brand that they follow
or like

INDIAN MARKET

 India’s Internet economy is expected to reach Rs. 10.8 trillion by 2016, as the country’s
growth rate in this segment is far ahead of many of the developing nations, reported by
BCG.
 According to BCG, the India Internet economy contributed to 3.2 trillion rupees to the
overall economy in 2010, 4.1% of the country’s GDP, & could triple in 4 years’ time.
 More than 39 million Internet users who form 86% of the total Internet audience, visited
social networking sites in July 2011
 The total Indian social networking audience grew 43 percent in the past year, more than
tripling the rate of growth of the total Internet audience in India
 India now ranks as the seventh largest market worldwide for social networking India is
adding Internet users at the rate of almost 5-7 million a month, and at the current pace it
will surpass the US, which has about 245 million users, in less than two years.
• Active user base per month in India is close to 30 Million marks which is still a pretty
large market but not as big as portrayed by some consultants.
• India has close to 10 million online shoppers and is growing at an estimated 30%

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• India e-tailing market in 2011 was about $600 Mn and expected to touch $9 Bn by 2016
and $70 Bn by 2020 – esti the country the third-largest Internet market in the world after
China and the United States.
• There are more Internet users in towns with a population of less than 5 lakh than in the
top eight metros put together.
• “About 2 billion people worldwide access the Internet and 25% of them are from China.
India contributes about 6% to the world's Net population and the US 12.5%.
• The survey found that more than 75% of Internet usage is among school- and college-
going students and those who have recently graduated
• Mumbai has the highest number of Internet users (6.2 million) followed by Delhi/NCR (5
million), Kolkata (2.4 million) and Chennai (2.2 million).
 The percentage of companies using social media in top 5 markets is:
 China: 82%
 USA: 71%
 India: 70%
 Brazil: 68%
 Canada: 51%

eMarketer estimates advertisers will spend $3.63 billion in the US and over $4 billion
more in the rest of the world on social networking sites this year. And that’s just paid ad
spending.When the Association of National Advertisers (ANA) surveyed US marketers
this year, 90% said they were using social networks for their efforts—about even with
last year, at 89%. While this percentage has risen dramatically since 2007, when just 20%
of marketers used social media, growth has plateaued—and shifted to other new digital
media platforms instead.

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CHAPTER 2

77
LITERATURE REVIEW

Scott (2009) states the reasons for brand promoters preferring online web for marketing is
that the tools, techniques and content are constantly evolving. The buyers reward
creativity by responding to the online efforts like:

“If you are open to trying out new things, you can be first in your industry to use
something new to communicate to your buyers”.

Marketing in some social networking websites are still the most popular in their niche.
Shih (2009) says that there are hundreds of millions of active users across sites like Face
book, Hi5, Orkut and MySpace. 2.6 billion min are spent on Face book each day. These
websites are enabling brands to engage the right people in the right conversation at right
time. Marketing the brands through social media is becoming precise, personal,
interesting, interactive and social.

Weber (2009) says promoting a community is just like as promoting a new brand product
or service to the consumers. Social media is used to communicate people in the
promotional aspect and inclined to involve the

236 J. Media Commun. Stud.

people. Traditional advertising and direct marketing in social media is to send people to
the digital community to be informed, entertained and heard. Users find appealing, a
value high enough to encourage them to participate.

Borges (2009) finds that today's buyers want to be engaged differently than in years past
and many traditional marketing tactics simply do not work anymore. Social media

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marketing is a revolutionary way to build solid relationships with buyers. Low cost,
brand building, staffing advantages, loyalty and level playing field are key benefits of
social networking sites as a successful marketing media.

Zarrella (2010) says the roots of online social networking can be traced to the 1980s
bulletin board systems (BBS). These systems allowed the users to create personal
profiles, helps to share information by sending private messages, public messages and
post events at low speed connectivity. After emanation of social networking technology
in the internet world, it grew higher and popular among the internet user.

Lacy and Hernandez (2009) says Twitter gives the ability to share nearly 140- characters
thoughts in a split second, where user can easily share links to press releases and stories
about their business, service or product. Making tweets interesting and diverse, there is a
more possibility of increasing the followers, by consider with news sharing and stories
about the industry that they serve.

The rules of marketing had to change and the web has proved a catalyst in bringing the
changes forward and amplifying their scale. The sudden emergence of the Web 2.0
marketing techniques demand additional approaches, while most marketers are still
wrestling with the first generation, savvy brands are exploring the landscape that social
media and social networks create for marketers. These techniques are allowing much
deeper drivers in social change to be unleashed, with a profound impact on planning
customer connections. The new generation of relationship marketing responds to the
additional challenges of digital media literacy and in the right hands can trigger a rebuild
of the entire marketing mix through different strategies. Relationship marketing for the
Face book generation demands both thinking and acting differently (Chaffey 2003).

Stroud (2007) says that the ability of social networking sites to generate these huge
volumes of web traffic is proof of their huge popularity. Google, Yahoo and News
International have bought themselves a presence in the social networking arena. The
detailed rationale for these acquisitions differs but all have a common theme of wanting
access to the enormous audiences.

79
Ricadela (2007) says, Coca-Cola has been running promotions on MySpace for the past
two years for brands

including Cherry Coke and Fanta and has promoted Diet Coke and other drinks on
Google's YouTube.

Smith (2010) says that Face book is becoming one of the great internet communications
of people time now days. Whereas many companies have tried to emulate Face book’s
success or challenge it in one geography or another, Face book has proven that the core
asset on which all of its services are built - the social graph - is much more defensible and
powerful than many others once anticipated.

Visitors to social networking sites are significantly more likely than average to visit
leisure-oriented retail site categories, such as music, jewelry/luxury goods/ accessories,
consumer electronics and apparel. Heavy social networking visitors are defined as the top
20% of visitors based on time spent on social networking sites. People typically enjoy
sharing their experiences with these products, whether it is to talk about their new iPhone
or the pair of designer jeans they just bought. Social networking sites offer the venue for
those conversations to occur. Social media advertising is ideal for promoting brand
recognition, although click-through rates are not so strong. Still, there is no doubt that
advertising via social media sites is an effective way to increase your overall revenue
stream (Brinlee,2007)

80
CHAPTER 3

81
 RESEARCH METHODOLOGY

WHAT IS RESEARCH

Research is a systematic enquiry that investigates hypothesis, suggests new

interpretations of data and texts and poses new questions for future research to explore.
Research consists of the following:

 Asking a question that nobody has asked before.

 Doing the necessary work to find the answer.

 Communicating the knowledge, you have acquired to a large audience.

It is an adult form of the science fair projects back in elementary school, where we try to
learn something by performing an experiment. This is best accomplished by turning the
issue into a question with the intent of the research to answer the question.

Research methodology the process used to collect information and data for the purpose
of making decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical
information.

Various types of data sources

Data types are classified into 2 major types:

82
 1) Primary Data
 When someone refers to ‘primary data’ they are referring to data collected by the
researcher himself/herself. This data has never been gathered before, whether in a
particular way, or at a certain period. It is the data, which is, collected a fresh and for the
first time and thus happens to be original in character.
 Issues of consent and confidentiality are of extreme importance. Primary data actually
follows behind the secondary data because you should use current information and data
before collecting more so that you can be informed about what has already been
discovered.

Methods of collecting primary data

1. Observation Method
Observation method is a method under which data from the field is collected with the
help of observation by the observer or by personally going to the field. In other words of
P.V. Young, “Observation maybe defined as a systematic viewing, coupled with
consideration of seen phenomenon”.
 Advantages of observation
i. Subjective bias eliminated(No bias info)
ii. Researcher gets the current information
iii. Independent to respondent variable
 Disadvantages of observation
i. It is an expensive method
ii. Limited information is available
iii. Unforeseen factors may interfere with observational task
iv. Respondent’s opinion cannot be recorded on certain subject.
 Types of observation
When observation is done by characterizing style of recording the observed information,
standardised conditions of observation, definition of the units to be observed, selection of
pertinent data of observation then it is ‘structured observation’.

83
 When observation is done without any thought before observation then it is ‘unstructured
observation’.
2. Questionnaire Method
 This method of data collection is very popular, particularly in case of big enquiries. The
questionnaire is mailed to respondents who are expected to read and understand the
questions and write down the reply. The respondents have to answer the questions on
their own.
In questionnaire method questionnaires are send to the person with request to answer the
questions and return the questionnaire back. The questions are typed in a defined manner
so that the respondent does not face any problem while answering the questions.
 Advantages of questionnaire method
i. Low cost even when the geographical area is very large to cover
ii. Adequate time to think for the answers
iii. Non- approachable respondents can easily be approached by e-mails
iv. Large samples can be used so results are more reliable.
 Disadvantages of questionnaire method
i. Low rate of return of duly filled questionnaires
ii. It can only be used if the respondent is educated and co-operative.
iii. It is the slowest method of data collection
iv. Difficult to know that if expected respondents have filled the questionnaire by themselves
or someone else has filled the questionnaire.
 How to make a Questionnaire?
Researcher should note the following with regard to three main aspects of a
questionnaire:
 General form
 Question sequence
 Determine the type of Questions:
 Direct question
 Indirect questions
 Open-ended questions
 Close-ended questions

84
 Dichotomous questions

The questionnaire made under this project covers all the type of questions, which a
questionnaire should have.

2) SECONDARY DATA
If the time or hassle of collecting your own data is too much, or the data collection has
already been done, secondary data may be more appropriate for your research. This type
of data typically comes from other studies done by other institutions or organisations.
There is no less validity with secondary data but you should be well informed that how it
was collected. There are number of free services online as well as many other available
thorough other sources.

Sources of secondary data

 Published Data
It is the most basic secondary source of information for data collection. Published data
can be obtained from various sources like books, magazines, newspapers and research
papers. Published data is the most reliable source of information.
 Personal Records
It can be very useful in researches if data is unavailable in published forms. Some
personal sources like letters, diaries are invaluable assets. The chances of biasness
should be eliminated before using these sources for references.
 Internet
It is world’s fastest growing source of information. The internet has become mature and
today you can get any information from internet. Most of the books are available in the
form of e-books. You can get any information while staying at home

Collection of secondary data

A researcher can obtain secondary data from various sources. Secondary data may be a
published or unpublished data.

Published data are available in:

85
 Publications of government
 Technical and trade journals
 Reports of various businesses
 Public records
 Statistical or historical documents
 Unpublished data may be found in letters, diaries, unpublished biographies or works

Analysis of secondary data

After the data have been collected, the researcher turns to the task of analysing them. The
analysis of data requires a number of closely related operations such as establishment of
categories, the application of these categories to raw data through coding, tabulation and
then drawing statistical inferences. The unwieldy data should necessarily be condensed
into a few manageable groups and tables for further analysis.Thus the researcher should
classify raw data into some purposeful and usable categories.

Analysis work after tabulation is generlly based on the computation of various

percentages; coefficients etc, by applying various well defined statistical formulae. In
brief, the researchers can analyse the collected data with the help of various statistical
measures like bar graphs, pie charts, line graphs etc.

86
 CHAPTER 4

QUESTIONAIRE

1. How often do you use internet?

87
• Once a week

• 1 or 2 hrs a day

• 2 to 3 days a week

• More than 3 hrs

Particulars Number of Percentage

Respondents

Once a week 1 2

1 or 2 hours a day 15 30

2 to 3 days a week - -

More than 3 hours 34 68

Total 50 100

40

35

30

25
Series 1
20
Series 2

15 Series 3

10

0
Once a week 1 or 2 hours a day 2 to 3 days a week More than 3 hours

88
This question tells us about how often do people use internet in their day to day life.
According to this survey out of 50 i.e total number of respondents, 1 respondent use
internet once in a week i.e 2% , 15 respondents use internet 1 or 2 hours a day i.e 30%
and 34 respondents use internet more than 3 hours a day i.e 68% of total.

2. Are you aware of social networking sites?

• Yes

• No

Particulars Number of respondents Percentage

Yes 50 100

NO - -

Total 50 100

89
 60

50

40

Series 1
30
Series 2
Series 3
20

10

0
YES NO

This question tells us about how many people are aware of social networking sites.
According to this survey of 50 respondents , all of them are aware of social networking
sites i.e 100% .

3. How often do you log in those networking site?

• Daily

• 2 to 3 times a day

• Once a week

• More than 3 times a day

Particulars Number of Percentage

Respondents

Daily 3 6

2 to 3 times a day 5 10

90
Once a week 2 4

More than 3 times a 40 80

day

Total 50 100

45

40

35

30

25 Series 1
Series 2
20
Series 3
15

10

0
Daily 2 to 3 times a day Once a week More than a week

This question tells us about how often do people log into those networking sites.
According to this survey out of 50 respondents, 3 respondents login daily i.e 6% , 5
respondents login 2 to 3 times a day i.e 10% , 2 respondents login once a week i.e 4% ,
whereas 40 respondents login more than 3 times a day i.e 80% of total.

4. Which SNS profile do you prefer?

• Facebook

91
• Orkut

• Twitter

• Others

Particulars Number of Percentage

Respondents

Facebook 10 20

Orkut 3 6

Twitter 7 14

Others 30 60

Total 50 100

35

30

25

20 Series 1
Series 2
15
Series 3

10

0
Facebook Orkut Twitter Others

92
This question tells us about which social networking site profile do people prefer.
According to this survey of 50 respondents i.e total number of respondents, 10
respondents use Facebook i.e 20% , 3 respondents use Orkut i.e 6% ,7 respondents use
Twitter i.e 14% whereas 30 respondents use other social networking sites i.e 60% of
total.

5. In which SNS do you find ads communicated well?

• Facebook

• Orkut

• Twitter

• Others

Particulars Number of Percentage

Respondents

Facebook 35 70

Orkut 2 4

Twitter 8 16

Others 5 10

Total 50 100

93
 40

35

30

25
Series 1
20
Series 2

15 Series 3

10

0
Facebook Orkut Twitter Others

This question tell us about which social networking site do people find ads
communicated well. According to this survey of 50 respondents, 35 respondents find
facebook ads communicated well i.e 70% of total, 2 respondents find orkut ads
communicated well i.e 4%, 8 respondents find twitter ads communicated well i.e 16 %
and 5 respondents find other social networking sites ads communicated well i.e 10% of
total.

6. What kinds of ads have you come across in these sites?

• Web banner

• Pop ups

• Flash ads

• Video ads

• Others

94
Particulars Number of respondents Percentage

Web banner 7 14

Pop ups 20 40

Flash ads 8 16

Video ads 10 20

Others 5 10

Total 50 100

25

20

15
Series 1
Series 2
10 Series 3

0
Web Banner Pop ups Flash ads Video ads Others

This question tells us about what kind of ads do people come across in these sites. 7
respondents out of 50 respondents come across web banner ads in these sites i.e 14% , 20
respondents come across pop up ads in these sites i.e 40%, 8 respondents come across
flash ads in these sites i.e 16%, 10 respondents come across video ads in these sites 20%
whereas 5 respondents come across other types of ads in these sites i.e 10% of total

95
7. Do you agree with ads appearing in SNS?

• Strongly Agree

• Agree

• Neutral

• Disagree

• Strongly Disagree

Particulars Number of respondents Percentage

Strongly Agree 2 4

Agree 17 34

Neutral 20 40

Disagree 8 16

Strongly Disagree 3 6

Total 50 100

96
 25

20

15
Series 1
Series 2
10 Series 3

0
Strongly Agree Agree Neutral Disagree Strongly Agree

This question tells us about that do people agree with ads appearing in social networking
sites. According to the survey of 50 respondents i.e total number of respondents 2
respondents strongly agree i.e 4%,17 respondents agree i.e 34%, 20 respondents are
neutral with this i.e 40%, 8 respondents disagree i.e 16% and 3 respondents strongly
disagree i.e 6 % of total.

8. Have you ever accessed these ads coming on your way?

• Often

• Sometimes

• Never

• Depending on ads

Particulars Number of respondents Percentage

Often 4 8

97
Sometimes 9 18

Never 5 10

Depending on ads 32 64

Total 50 100

35

30

25

20 Series 1
Series 2
15
Series 3

10

0
Often Sometimes Never Depending on ads

This question tells us about do people ever accessed these ads coming on their way. 4
respondents often accessed these ads i.e 8% , 9 respondents sometimes accessed these ads
i.e 18% , 5 respondents never accessed these ads i.e 10%, 32 respondents accessed these
ads depending on what type of ad is all about i.e 64% of total.

9. What kinds of Brand communication attract you in SNS?

98
• Interactive Flash ads

• Banner ads

• Games, quiz, updates

• Video ads

Particulars Number of Percentage

Respondents

Interactive Flash ads 1 2

Banner ads 3 6

Games,quiz,updates 10 20

Video ads 36 72

Total 50 100

40

35

30

25
Series 1
20
Series 2

15 Series 3

10

0
Interactive Flash ads Banner ads Games,quiz,updates Video ads

99
This question tells us about the kinds of brand communication attract people in social
networking sites. 1 respondent got attracted by interactive flash ads i.e 25% of total
respondents, 3 respondents got attracted by banner ads i.e 6%, 10 respondents got
attracted by game, quiz, updates types of ads i.e 20%, 36 respondents got attracted by
video ads i.e 72% of total

10. Did these kinds of ads made an impact over you?

• Strongly Agree

• Agree

• Neutral

• Disagree

• StronglyDisagree

Particulars Number of respondents Percentage

Strongly Agree 3 6

Agree 9 18

Neutral 15 30

Disagree 17 34

Strongly Disagree 6 12

100
Total 50 100

18

16

14

12

10
Series 1
8 Series 2

6 Series 3

0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

This question tells us about do these kinds of ads made an impact over people. According
to this survey of 50 respondents ,3 respondents strongly agree that these kind of ads made
an impact on them i.e 6%, 9 respondents agree to the same i.e 18%, 15 respondents are
neutral on this i.e 30%, 17 respondents disagree that these kinds of ads made an impact
on them i.e 34% whereas 6 respondents strongly agree to this i.e 12 % of the total.

101
CHAPTER 5

102
 DATA INTERPRETATION

1. This question tells us about how often do people use internet in their day to day life.
According to this survey out of 50 i.e total number of respondents, 1 respondent use
internet once in a week i.e 2% , 15 respondents use internet 1 or 2 hours a day i.e 30%
and 34 respondents use internet more than 3 hours a day i.e 68% of total.

2. This question tells us about how many people are aware of social networking sites.
According to this survey of 50 respondents , all of them are aware of social networking
sites i.e 100% .

3. This question tells us about how often do people log into those networking sites.
According to this survey out of 50 respondents, 3 respondents login daily i.e 6% , 5
respondents login 2 to 3 times a day i.e 10% , 2 respondents login once a week i.e 4% ,
whereas 40 respondents login more than 3 times a day i.e 80% of total.

4. This question tells us about which social networking site profile do people prefer.
According to this survey of 50 respondents i.e total number of respondents, 10
respondents use Facebook i.e 20% , 3 respondents use Orkut i.e 6% ,7 respondents use
Twitter i.e 14% whereas 30 respondents use other social networking sites i.e 60% of
total.

103
5. This question tell us about which social networking site do people find ads
communicated well. According to this survey of 50 respondents, 35 respondents find
facebook ads communicated well i.e 70% of total, 2 respondents find orkut ads
communicated well i.e 4%, 8 respondents find twitter ads communicated well i.e 16 %
and 5 respondents find other social networking sites ads communicated well i.e 10% of
total.

6. This question tells us about what kind of ads do people come across in these sites. 7
respondents out of 50 respondents come across web banner ads in these sites i.e 14% , 20
respondents come across pop up ads in these sites i.e 40%, 8 respondents come across
flash ads in these sites i.e 16%, 10 respondents come across video ads in these sites 20%
whereas 5 respondents come across other types of ads in these sites i.e 10% of total.

7. This question tells us about that do people agree with ads appearing in social networking
sites. According to the survey of 50 respondents i.e total number of respondents 2
respondents strongly agree i.e 4%,17 respondents agree i.e 34%, 20 respondents are
neutral with this i.e 40%, 8 respondents disagree i.e 16% and 3 respondents strongly
disagree i.e 6 % of total.

8. This question tells us about do people ever accessed these ads coming on their way. 4
respondents often accessed these ads i.e 8% , 9 respondents sometimes accessed these ads
i.e 18% , 5 respondents never accessed these ads i.e 10%, 32 respondents accessed these
ads depending on what type of ad is all about i.e 64% of total.

9. This question tells us about the kinds of brand communication attract people in social
networking sites. 1 respondent got attracted by interactive flash ads i.e 25% of total
respondents, 3 respondents got attracted by banner ads i.e 6%, 10 respondents got
attracted by game, quiz, updates types of ads i.e 20%, 36 respondents got attracted by
video ads i.e 72% of total.

104
10. This question tells us about do these kinds of ads made an impact over people. According
to this survey of 50 respondents ,3 respondents strongly agree that these kind of ads made
an impact on them i.e 6%, 9 respondents agree to the same i.e 18%, 15 respondents are
neutral on this i.e 30%, 17 respondents disagree that these kinds of ads made an impact
on them i.e 34% whereas 6 respondents strongly agree to this i.e 12 % of the total.

6.1 CONCLUSION

The summer internship project helped me to understand how the corporate business
works. The various departments and its functions and how all are interrelated to each
other. Objectone Information Systems is a Hyderabad based Digital Marketing and Social
Media firm which shows me the complete process of how they work at each functional
level, especially about the business development and marketing as it was my job profile.
It is a basic process for which intensive research is to be conducted to find out the target
audience, clients, sponsors, vendors etc. The business development process starts from
research and ends at project closure. This project has made me understand the various
key- points which are is considered to crack a deal, how to deal with different people.
The company helped me to learn and meet a lot of corporate people, which helped me to
understand the business.

6.2 MANAGEMENT LEARNINGS

 Get to know about challenges and opportunities for digital marketing in India.
 Gain basic understanding of SEO, SEM, SMM, ORM, etc
 Fulfilling each and every requirement of client is very important regardless of whether
that requirement is small or big.

105
 I learned how to pitch the client while meeting.
 I experienced the corporate feeling which gives me a good exposure.
 I was able to put in practice what I have learnt in my first year of MMM curriculum.
 Leadership quality, it’s all about the impact you have on other people. You need to have
leaders within an organization. Leaders will deal with the customer, project, etc. as a
leader.
 Healthy Competition forced to do better job the trick is to learn from your competitors
quicker than they can learn from you. Always look for your competitors’ strengths
 Digital marketing work is all about a team work and it always try to give best out of all.
 Time management is the big management lesson I have learnt as make individual more
divert to words it work.
 How to do a formal communication, the way how to communicate with each level
ofmanagement to get work done.

6.3 LIMITATIONS

 During the two months’ internship period, so many obstacles came in. Some of the
limitations in making the report are following-
 In collecting primary data, it is really hard to get correct information from people as they
might not feel comfortable or provide their false feeling

106
 . To observe the whole corporation activities and come up with a fruitful result requires
huge amount of time, so time limit is another crucial limitation of this study.
 The internship proposal is conducted based on several secondary data which were rather
inefficient or unreliable.
 Due to confidentiality clauses within the organization, it was not possible to gather some
more information that could make the report much greater from all aspects.

BIBLIOGRAPHY

1. Objectone Information Systems Credentials 2014.ppt. Retrieved from BrandBiggie

internal network.
2. Objectone Information Systems Retrieved July 10, 2018, from
http://www.objectinfo.com

3. In Person references-

 Mr. K. Ravi Shankar, Managing Director , Objectone Information Systems

 Mr. A. Rama Krishna, CFO, Objectone Information Systems
 Mr. Durga Prasad, Head IT and ITES
 Mr. Mayank, Project Manager

107
SAMPLE QUESTIONNAIRE:

This questionnaire was xonducted during my Internship at Ojectone Information System

ltd
*Required

1. Gender*

 Female
 Male

2. Do you prefer or use any social networking sites? *

 Yes
 No
 Maybe

4. How often do you use internet? *

 Once a week
 1 or 2 hrs a day
 2 to 3 days a week
 More than 3 hrs

5.Are you aware of social networking sites? *

 Yes
 No

108
 6. How often do you log in those networking site? *

 Daily
 3 times a day
 Once a week
 More than 3 times a day

7.Which SNS profile do you prefer? *

 Facebook
 Orkut
 Twitter
 Others

8. In which SNS do you find ads communicated well? *

 Facebook
 Orkut
 Twitter
 Others

9. What kinds of ads have you come across in these sites? *

 Web banner
 Pop ups
 Flash ads
 Video ads
 Others

109
 10. Do you agree with ads appearing in SNS? *

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree

11. Have you ever accessed these ads coming on your way? *

 Often
 Sometimes
 Never
 Depending on ads

12. What kinds of Brand communication attract you in SNS? *

 Interactive Flash ads

 Banner ads
 Games, quiz, updates
 Video ads

13. Did these kinds of ads made an impact over you? *

 Strongly Agree
 Agree
 Neutral
 Disagree
 StronglyDisagree

110