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From EFT to

The Palace of Possibilities

Copyright 2000-2002
Copyright Gary Craig
A message from your host—Gary Craig

• You hold in your hands the original handout included with the “From
EFT to The Palace of Possibilities” three day video taped workshop
held in Cleveland, Ohio. It is, essentially, my working notes for
conducting the workshop.

• You will notice that this handout does not always match what is
happening on the video tapes. That is because questions from the
audience often takes the workshop into interesting areas not originally
anticipated when the handout was prepared.

The workshop is divided into four sections as follows:

1. A full day live training in Emotional Freedom Techniques (EFT)


wherein the participants are given a working knowledge of how to
apply EFT. Although you will find this training highly useful and can
apply it immediately with remarkable results, it does NOT replace the
more thorough training available in the video tape series known as
The EFT Course.

2. A half day devoted to using EFT and other techniques for turning
Relationships into Elationships.

3. A half day spent on business methods and blocks toward business


success. It is entitled Dreams into Dollars

4. A full day dedicated to The Palace of Possibilities wherein EFT and


other techniques are combined to help us achieve our true potentials.

Now turn the page, insert the first video and let’s begin….
EFT
Emotional Freedom Techniques
A doorway to the New Healing High Rise

An introductory workshop
Today…..
? Develop working knowledge for
immediate use.
? Learn the Mechanics
? Experience EFT yourself
? Intro to Art of Delivery
? Reversals
? Aspects
? Getting specific vs. global issues
? Finding core issues
? Ask questions: I’m very
interruptible
? A.M. = Instruction: P.M. = Do it!

EFT Introductory workshop


Background
? Mary Story….
? Dr. Callahan: “Good! You have less to
unlearn.”
? $110,000
? TFT--Diagnosis

EFT Introductory workshop


EFT evolves from TFT
? Engineers simplify…
? Order important?
? Diagnosis—muscle testing?
? Individual tapping routines (algorithms)?
? One routine addresses all...
? End run around diagnosis
? Foundational, generic, easy to build upon and
combine with other techniques.
? We are still learning.

EFT Introductory workshop


The EFT Course
11 videotapes, 4 audiotapes, manual

? Thoroughly teaches the mechanics of EFT


? Displays the art of delivery with 80 different
people
? Instant replay for thorough study
? Taped sessions to show others
? Easily teachable to clients and friends
? Blendable with other techniques

EFT Introductory workshop


The Discovery
Statement

? The cause of all negative emotions is a disruption in


the body’s energy system.
? “Tuning in” while balancing the body’s energy
system.

EFT Introductory workshop


Features
? Often works rapidly (including “one minute
wonders”)
? Relatively painless
? Emotional results typically are lasting
? Physical results vary in lasting ability
? Often holds even when done out of context
(e.g. fear of flying)
? Best to work on specific events
? Hard to believe—need belief bridges--Consider
wrapping it within “real therapy”
? Forest & trees metaphor

EFT Introductory workshop


The Basic Recipe
? The Setup

? Sequence
? 9 Gamut
? Sequence

EFT Introductory workshop


EFT on physical
discomforts
? Locate a current physical discomfort
? Include even the “impossible”
? Rate it on a 0-10 scale
? After EFT, notice if it changed.
? Worse or better?
? Changed nature or quality?
? Changed location?
? Look for emotional contributors

EFT Introductory workshop


EFT on breathing
constriction
? Interesting way to enter into an issue that is
repressed or too intense to address directly.
? Start with 2 or 3 stretching breaths.
? Rate constriction on 0-10 scale.
? EFT on breathing constriction
? Rate it again
? Notice new issues coming up or relief
regarding presenting issue

EFT Introductory workshop


EFT on trauma
The Tearless Trauma Technique

? Locate a specific trauma from at least 5 years ago


? Estimate 0-10 intensity if you were to vividly “get
into it” (guess at it)
? Create reminder phrase for the EFT process
? Do EFT on it.
? Guess at the intensity again
? Do more EFT rounds until “guessed” intensity is low
? Try to vividly imagine the trauma and rate the
intensity on a 0-10 scale
? More rounds of EFT as necessary

EFT Introductory workshop


EFT on addictive
cravings
? Addictive substances are a means of
“tranquilizing anxiety”
? Current cravings different from the addiction
? Method
? Assess current cravings on 0-10 scale for
chocolate, cigarettes, etc.
? Rounds of EFT as necessary to reduce current
craving
? Notice if substance tastes, smells, etc. any
differently

EFT Introductory workshop


The Basic Recipe
Like Baking a Cake ? The Setup
The Sequence ? 9 Gamut Procedure ? The Sequence (again)
The Reminder Phrase ? Adjustments for Subsequent Rounds

3. The 9 Gamut Procedure


Like Baking a Cake 4. The Sequence
Our end goal in this course is to equip you with
an easy to use recipe for expanding your emotional They are each treated in detail below.
freedom. I call it The Basic Recipe and the pages
that follow are dedicated to its development. Ingredient #1...The Setup
A recipe, of course, has certain ingredients Applying The Basic Recipe is something like
which must be added in a going bowling. In bowling, there is a machine that
certain order. If you are sets up the pins by picking them up and arranging
baking a cake, for example, them in perfect order at the end of the alley. Once
you must use sugar instead this "setup" is done, all you need to do is roll the
of pepper and you must add ball down the alley to knock over the pins.
the sugar before you put it In a similar manner, The Basic Recipe has a
in the oven. beginning routine to "set up" your energy system
Otherwise....no cake. as though it was a set of bowling pins. This routine
The Basic Recipe is no exception. Each (called The Setup) is vital to the whole process and
ingredient must be performed precisely as prepares the energy system so that the rest of The
described and they must be introduced in the Basic Recipe (the ball) can do its job.
proper order. Otherwise....no result. Your energy system, of course, is not really a
Although I am going to some length to describe set of bowling pins. It is a set of subtle electric
it in detail, The Basic Recipe is very simple and circuits. I present this bowling analogy only to
easy to do. Once memorized, each round of it can give you a sense for the purpose of The Setup and
be performed in about 1 minute. It will take some the need to...make sure your energy system is
practice, of course, but after a few tries the whole properly oriented before attempting to remove
process becomes familiar and you can bake that its disruptions.
emotional freedom cake in your sleep. You will Your energy system is subject to a form of
then be well on your way to mastery of EFT and all electrical interference which can block the
the rewards it provides. balancing effect of these tapping procedures.
Let me interject here that various shortcuts are When present, this interfering blockage must be
available and described in Part II of this manual removed or The Basic Recipe will not work.
and on Videotape #1 of Part II. I am describing the Removing it is the job of The Setup.
full Basic Recipe here because it provides an Technically speaking, this interfering blockage
important foundation to the whole process. takes the form of a polarity reversal within your
However, the proficient practitioner may want to energy system. This is not the same thing as the
use the shortcuts because they cut the average time energy disruptions which cause your negative
involved by at least half. emotions.
The full Basic Recipe consists of four Another analogy may help us here. Consider a
ingredients...two of which are identical. They are: typical hand held electronic device such as a tape
recorder. Like all such devices, it needs batteries
1. The Setup to work and, equally important, the batteries must
2. The Sequence be installed properly. You’ve noticed, I’m sure,
that batteries have + and - marks on them. Those might not be present. It only takes 8 or 10 seconds
marks indicate their polarity. If you line up those + to do and, if it isn't present, no harm is done. If it
and - marks according to the instructions, then the is present, however, a major impediment to your
electric ity flows normally and your tape recorder success will be out of the way.
works fine. That being said, here's how The Setup works.
But what happens if you put the batteries in There are two parts to it...
backwards? Try it sometime. The tape recorder
will not work. It acts as if the batteries have been
removed. That's what happens when 1. You repeat an affirmation 3 times while
polarity reversal is present in your you...
energy system. It's like your batteries 2. Rub the "Sore Spot" or, alternatively, tap the
are in backwards. I don't mean you "Karate Chop" point (these will be explained
stop working altogether....like turn shortly).
"toes up" and die....but your progress
does become arrested in some areas. The Affirmation
This polarity reversal has an Since the cause of Psychological Reversal
official name. It is called Psychological Reversal involves negative thinking it should be no surprise
and represents a fascinating discovery with wide that the correction for it includes a neutralizing
ranging applications in...all areas of healing and affirmation. Such is the case and here it is.
personal performance.
It is the reason why some diseases are chronic Even though I have this _____________,
and respond very poorly to conventional I deeply and completely accept myself.
treatments. It is also the reason why some people
have such a difficult time losing weight or giving The blank is filled in with a brief description of
up addictive substances. It is, quite literally, the the problem you want to address. Here are some
cause of self sabotage. An entire course could be examples.
dedicated to its uses and it is covered in detail in
Part II of this course. ?? Even though I have this fear of public
For now, however, we need only know some speaking, I deeply and completely accept
foundational things about Psychological Reversal myself.
that apply to EFT and...more importantly...how to ?? Even though I have this headache, I deeply
correct it. and completely accept myself.
Psychological Reversal is caused by self ?? Even though I have this anger towards my
defeating, negative thinking which often occurs father, I deeply and completely accept
subconsciously and thus outside of your awareness. myself.
On average, it will be present...and thus hinder ?? Even though I have this war memory, I
EFT...about 40% of the time. Some people have deeply and completely accept myself.
very little of it (this is rare) while others are beset ?? Even though I have this stiffness in my neck,
by it most of the time (this also is rare). Most I deeply and completely accept myself.
people fall somewhere in between these two ?? Even though I have these nightmares, I
extremes. It doesn't create any feelings within you deeply and completely accept myself.
so you won't know if it is present or not. Even the ?? Even though I have this craving for alcohol,
most positive people are subject to it....including I deeply and completely accept myself.
yours truly. ?? Even though I have this fear of snakes, I
When it is present it will stop any attempt at deeply and completely accept myself.
healing, including EFT, dead in its tracks.
?? Even though I have this depression, I deeply
Therefore...It must be corrected if the rest of and completely accept myself.
The Basic Recipe is going to work.
Being true to the 100% overhaul concept we
correct for Psychological Reversal even though it
This is only a partial list, of course, because the The Sore Spot
possible issues that are addressable by EFT are There are two Sore Spots and it doesn't matter
endless. Please note that in the videotapes and which one you use. They are located in the upper
audiotapes included with this course, Adrienne and left and right portions of the chest and you find
I apply various forms of this affirmation. You may them as follows:
hear us use affirmations like...
Go to the base of the throat about where a man
?? "I accept myself even though I have would knot his tie. Poke around in this area and
this_________." or you will find a U shaped notch at the top of your
?? "Even though I have this ____________, I sternum (breastbone). From the top of that notch
deeply and profoundly accept myself." go down 3 inches toward your navel and over 3
or inches to your left (or right). You should now be
?? "I love and accept myself even though I have in the upper left (or right) portion of your chest. If
this_______________." you press vigorously in that area (within a 2 inch
radius) you will find a "Sore Spot." This is the
All of these affirmations are correct because place you will need to rub while saying the
they follow the same general format. That is....they affirmation.
acknowledge the problem and create self This spot is sore when you rub it vigorously
acceptance despite the existence of the problem. because lymphatic congestion occurs there. When
That is what's necessary for the affirmation to be you rub it, you are dispersing that congestion.
effective. You can use any of them but I suggest Fortunately, after a few episodes the congestion is
you use the recommended one because it is easily all dispersed and the soreness goes away. Then
memorizable and has a good track record at getting you can rub it with no discomfort whatsoever.
the job done. I don't mean to overplay the soreness you may
Now here are some interesting points about the feel. It's not like you will have massive, intense
affirmation... pain by rubbing this Sore Spot. It is certainly
bearable and should cause no undue discomfort. If
?? It doesn't matter whether you believe the it does, then lighten up your pressure a little.
affirmation or not....just say it. Also, if you've had some kind of operation in
?? It is better to say it with feeling and that area of the chest or if there's any medical
emphasis but saying it routinely will usually reason whatsoever why you shouldn't be probing
do the job. around in that specific area then switch to the other
?? It is best to say it out loud but if you are in a side. Both sides are equally effective. In any case,
social situation where you prefer to mutter it if there is any doubt, consult your health
under your breath....or do it silently....then practitioner before proceeding....or....tap the
go ahead. It "Karate Chop" point instead.
will probably The Karate Chop Point
be effective.
The Karate Chop point (abbreviated KC) is
located at the center of the fleshy part of the
To add to the
effectiveness of the outside of your hand
affirmation, The (either hand) between
the top of the wrist and
Setup also includes
the simultaneous the base of the baby
finger or....stated
rubbing of a "Sore
Spot"....or....tapping differently....the part of
on the "Karate your hand you would
use to deliver a karate
Chop" point. They
are described next. chop.
Instead of rubbing it as you would the Sore you need a few tips on how to carry out the tapping
Spot, you vigorously tap the Karate Chop point process.
with the fingertips of the index finger and middle
finger of the other hand. While you could use the Tapping tips: You can tap with either hand but
Karate Chop point of either hand, it is usually most it is usually more convenient to do so with your
convenient to tap the Karate Chop point of the non- dominant hand (e.g. right hand if you are right
dominant hand with the two fingertips of the handed).
dominant hand. If you are right ha nded, for Tap with the fingertips of your index finger and
example, you would tap the Karate Chop point on middle finger. This covers a little larger area than
the left hand with the fingertips of the right hand. just tapping with one fingertip and allows you to
cover the tapping points more easily.
Should you use the Sore Spot or the Karate Tap solidly but never so hard as to hurt or bruise
Chop point? After years of experience with both yourself.
methods, it has been determined that rubbing the Tap about 7 times on each of the tapping points.
Sore Spot is a bit more effective than tapping the I say about 7 times because you will be repeating a
Karate Chop point. It doesn't have a commanding "reminder phrase" (covered later) while tapping
lead by any means but it is preferred. and it will be difficult to count at the same time. If
Because The Setup is so important in clearing you are a little over or a little under 7 (5 to 9, for
the way for the rest of The Basic Recipe to work, I example) that will be sufficient.
urge you to use the Sore Spot rather than the Most of the tapping points exist on either side of
Karate Chop point. It puts the odds a little more in the body. It doesn't matter which side you use nor
your favor. However, the Karate Chop point is does it matter if you switch sides during The
perfectly useful and will clear out any interfering Sequence. For example, you can tap under your
blockage in the vast majority of cases. So feel free right eye and, later in The Sequence, tap under
to use it if the Sore Spot is inappropriate for any your left arm.
reason.
You will notice on the videotapes that I often The points: Each energy meridian has two end
instruct people to tap the Karate Chop point instead points. For the purposes of The Basic Recipe, you
of rub the Sore Spot. That's because it is easier to need only tap on one end to balance out any
teach when I'm on stage. disruptions that may exist in it. These end points
are near the surface of the body and are thus more
Stepping Through It readily accessed than other points along the
Now that you understand the parts to The Setup, meridians that may be more deeply buried. What
performing it is easy. You create a word or short follows are instructions on how to locate the end
phrase to fill in the blank in the affirmation and points of those meridians that are important to The
then...simply repeat the affirmation, with Basic Recipe. Taken together....and done in the
emphasis, 3 times while continuously rubbing order presented....they form The Sequence.
the Sore Spot or tapping the Karate Cho p point.
That's it. After a few practice rounds, you ?? At the beginning of the eyebrow, just above
should be able to perform The Setup in 8 seconds and to one side of
or so. Now, with The Setup properly performed, the nose. This point
you are ready for the next ingredient in The Basic is abbreviated EB
Recipe....The Sequence. for beginning of
the EyeBrow.
Ingredient #2...The Sequence
The Sequence is very simple in concept. It ?? On the bone
involves tapping on the end points of the major bordering the
energy meridians in the body and is the method by outside corner of
which the "zzzzzt" in the energy system is balanced the eye. This point
out. Before locating these points for you, however,
is abbreviated SE for Side of the Eye. ?? For men, one inch below the nipple. For ladies,
where the underskin
?? On the bone under an eye about 1 inch below of the breast meets
your pupil. This point is abbreviated UE for the chest wall. This
Under the Eye. point is abbreviated
BN for Below Nipple.
BN
?? On the small area between the bottom of your As discussed below,
nose and the top of your upper lip. This point this point has been
is abbreviated UN for Under the Nose. added for this edition.

?? Midway between the point of your chin and the


bottom of your lower lip. Even though it is not ?? On the outside edge of
directly on the point of the chin, we call it the your thumb at a point even
chin point because it is descriptive enough for with the base of the
people to understand easily. This point is thumbnail. This point is
abbreviated Ch for Chin. abbreviated Th for
Thumb.
?? The junction where the sternum (breastbone),
collarbone and the first rib meet. To locate it, ?? On the side of your index finger (the side
first place your forefinger on the U-shaped facing your thumb) at a
notch at the top of the breastbone (about where point even with the
a man would knot his tie). From the bottom of base of the fingernail.
the U, move your forefinger down toward the This point is
navel 1 inch and abbreviated IF for
then go to the left Index Finger.
(or right) 1 inch.
This point is ?? On the side of your
abbreviated CB middle finger (the side
for CollarBone closest to your thumb) at
even though it is a point even with the base
not on the of the fingernail. This
collarbone (or point is abbreviated MF for Middle Finger.
clavicle) per se. It
is at the beginning ?? On the inside of your baby
of the collarbone and we call it the collarbone finger (the side closest to
point because tha t is a lot easier to say than "the your thumb) at a point even
junction where the sternum (breastbone), with the base of the
collarbone and the first rib meet." fingernail. This point is
abbreviated BF for Baby
?? On the side of the body, at Finger.
a point even with the
nipple (for men) or in the ?? The last point is the karate chop point....which
middle of the bra strap (for has been previously
women). It is about 4 described under the section
inches below the armpit. on The Setup. It is located
This point is abbreviated in the middle of the fleshy
UA for Under the Arm. part on the outside of the
hand between the top of the
wrist bone and the base of the baby finger. It is routine can add efficiency to EFT and hastens your
abbreviated KC for Karate Chop. progress towards emotional freedom....especially
when sandwiched between 2 trips through The
The abbreviations for these points are Sequence.
summarized below in the same order as given One way to help memorize The Basic Recipe is
above. to look at it as though it was a ham sandwich. The
Setup is the preparation for the ham sandwich and
EB = Beginning of the EyeBrow the sandwich itself consists of two slices of bread
SE = Side of the Eye (The Sequence) with the ham, or middle portion, as
UE = Under the Eye the 9 Gamut Procedure. It looks like this...
UN = Under the Nose
Ch = Chin
CB = Beginning of the CollarBone The Setup
UA = Under the Arm
BN = Below the Nipple The Sequence (Bread)
Th = Thumb
IF = Index Finger
The Ham
Sandwich { 9 Gamut (Ham)
The Sequence (Bread) }
MF = Middle Finger
BF = Baby Finger
KC = Karate Chop To do the 9 Gamut Procedure, you must first
locate the Gamut point. It is on the back of either
Please notice that these tapping points proceed hand and is 1/2 inch
down the body. That is, each tapping point is behind the midpoint
below the one before it. That should make it a snap between the knuckles at
to memorize. A few trips through it and it should the base of the ring
be yours forever. finger and the little
finger. If you draw an
Also note that the BN point has been added imaginary line between the knuckles at the base of
since the making of the videos accompanying this the ring finger and little finger and consider that
course. It was originally left out because it was line to be the base of an equilateral triangle whose
awkward for ladies to tap while in social situations other sides converge to a point (apex) in the
(restaurants, etc.). While the EFT results have direction of the wrist, then the gamut point would
been superb without it, I include it now for be located at the apex of the triangle.
completeness. Next, you must perform 9 different actions
while tapping the Gamut point continuously. The 9
Ingredient #3...The 9 Gamut Procedure Gamut actions are:
The 9 Gamut Procedure is, perhaps, the most
bizarre looking process within EFT. Its purpose is 1. Eyes closed.
to "fine tune" the brain and it does so via some eye 2. Eyes open.
movements and some humming and counting. 3. Eyes hard down right while holding the head
Through connecting nerves, certain parts of the steady.
brain are stimulated when the eyes are moved. 4. Eyes hard down left while holding the head
Likewise the right side of the brain (the creative steady.
side) is engaged when you hum a song and the left 5. Roll eyes in a circle as though your nose was at
side (the digital side) is engaged when you count. the center of a clock and you were trying to see
The 9 Gamut Procedure is a 10 second process all the numbers in order.
wherein 9 of these "brain stimulating" actions are 6. Same as #5 only reverse the direction in which
performed while continuously tapping on one of you roll your eyes.
the body's energy points.....the Gamut point. It has 7. Hum 2 seconds of a song (suggest Happy
been found, after years of experience, that this Birthday).
8. Count rapidly from 1 to 5. Negative emotions come about because you are
9. Hum 2 seconds of a song again. tuned in to certain thoughts or circumstances
which, in turn, cause your energy system to disrupt.
Note that these 9 actions are presented in a Otherwise, you function normally. One's fear of
certain order and I suggest that you memorize them heights is not present, for example, while one is
in the order given. However, you can mix the reading the comic section of the Sunday newspaper
order up if you wish so long as you do all 9 of (and therefore not tuned in to the problem).
them....and....you perform 7, 8 and 9 as a unit. Tuning in to a problem can be done by simply
That is, you hum 2 seconds of a song...then thinking about it. In fact, tuning in means thinking
count...then hum the song again, in that order. about it. Thinking about the problem will bring
Years of experience have proven this to be about the energy disruptions involved which
important. then....and only then....can be balanced by applying
Also, note that for some people humming The Basic Recipe. Without tuning in to the
Happy Birthday causes resistance because it brings problem....thereby creating those energy
up memories of unhappy birthdays. In this case, disruptions....The Basic Recipe does nothing.
you can either use EFT on those unhappy Tuning in is seemingly a very simple process.
memories and resolve them…or…you can side You merely think about the problem while
step this issue for now by having them hum some applying The Basic Recipe. That's it....at least in
other song. theory.
However, you may find it a bit difficult to
Ingredient #4...The Sequence (again) consciously think about the problem while you are
The fourth...and last...ingredient in The Basic tapping, humming, counting, etc. That's why I'm
Recipe was mentioned above. It is an identical trip introducing a Reminder Phrase that you can repeat
through The Sequence. continually while you are performing The Basic
Recipe.
The Reminder Phrase The Reminder Phrase is simply a word or short
Once memorized, The Basic Recipe becomes a phrase that describes the problem and that you
lifetime friend. It can be applied to an almost repeat out loud each time you tap one of the points
endless list of emotional and physical problems and in The Sequence. In this way you continually
provides relief from most of them. However, "remind" your system about the proble m you are
there's one more concept we need to develop working on.
before we can apply The Basic Recipe to a given The best Reminder Phrase to use is usually
problem. It's called the Reminder Phrase. identical to what you choose for the affirmation
When a football quarterback throws a pass he you use in The Setup. For example, if you are
aims it at a particular receiver. He doesn't just working on a fear of public speaking, The Setup
throw the ball in the air and hope someone will affirmation would go like this....
catch it. Likewise, The Basic Recipe needs to be
aimed at a specific problem. Otherwise, it will Even though I have this fear of public speaking,
bounce around aimlessly with little or no effect. I deeply and completely accept myself.
You "aim" The Basic Recipe by applying it
while "tuned in" to the problem from which you Within this affirmation, the underlined
want relief. This tells your system which problem words....fear of public speaking....are ideal
needs to be the receiver. candidates for use as the Reminder Phrase.
Remember the discovery statement which You may notice that Adrienne and I sometimes
states... use a bit shorter version of this Reminder Phrase
when dealing with people on the tapes included
"The cause of all negative emotions is with this course. We might, for example, use
a disruption in the body's energy system." "public speaking fear" or just "public speaking"
instead of the somewhat longer version above.
That's just one of the shortcuts we have grown
accustomed to after years of experience with these
techniques. For your purposes, however, you can ?? headache
simplify your life by just using the identical words ?? anger towards my father
for the Reminder Phrase as you use for the ?? war memory
affirmation in The Setup. That way you will ?? stiffness in my neck
minimize any possibility for error. ?? nightmares
Now here's an interesting point that you will ?? craving for alcohol
most certainly notice on the audiotapes and some ?? fear of snakes
of the videotapes. When Adrienne and I are
?? depression
helping people with EFT we don't always have
them repeat a Reminder Phrase. That's because Subsequent Round Adjustments
we have discovered over time that simply stating
Let's say you are using The Basic Recipe for
the affirmation during The Setup is usually
sufficient to "tune in" to the problem at hand. The some problem (fear, headache, anger, etc.).
Sometimes the problem will simply vanish after
subconscious mind usually locks on to the problem
throughout The Basic Recipe even though all the just one round while, at other times, one round
provides only partial relief. When only partial
tapping, humming, counting, etc. would seem to be
relief is obtained, you will need to do one or more
distracting.
But this is not always true and, with our additional rounds.
Those subsequent rounds need to be adjusted
extensive training and experience, we are able to
recognize whether or not using the Reminder slightly for best results. Here's why: One of the
main reasons why the first round doesn't always
Phrase is necessary. As stated, it is not usually
completely eliminate a problem is because of the
necessary but....when it is necessary it is really
necessary and must be used. re-emergence of Psychological Reversal...that
interfering blockage that The Setup is designed to
What's beautiful about EFT is that you don't
need to have our experience in this regard. You correct.
This time, Psychological Reversal shows up in a
don't have to be able to figure out whether or not
somewhat different form. Instead of blocking your
the Reminder Phrase is necessary. You can just
assume it is always necessary and thereby assure progress altogether it now blocks any remaining
progress. You have already made some headway
yourself of always being tuned in to the problem by
simply repeating the Reminder Phrase as but become stopped part way toward complete
relief because Psychological Reversal enters in a
instructed. It does no harm to repeat the Reminder
manner that keeps you from getting any better still.
Phrase when it is not necessary and will serve as an
invaluable tool when it is. This is part of the 100% Since the subconscious mind tends to be very
literal, the subsequent rounds of The Basic Recipe
overhaul concept mentioned earlier. We do many
things in each round of The Basic Recipe that may need to address the fact that you are working on the
remaining problem. Accordingly, the affirmation
not be necessary for a given problem. But when a
contained within The Setup needs to be adjusted as
particular part of The Basic Recipe is necessary...it
is absolutely critical. does the Reminder Phrase.
Here's the adjusted format for The Setup
It does no harm to include everything...even
what may be unnecessary...and it only takes 1 affirmation:
minute per round. This includes always repeating
Even though I still have some of this __________,
the Reminder Phrase each time you tap a point
during The Sequence. It costs nothing to include I deeply and completely accept myself.
it....not even time....because it can be repeated
within the same time it takes to tap each energy Please note the emphasized words (still & some)
and how they change the thrust of the affirmation
point 7 times.
toward the remainder of the problem. It should be
This concept about the Reminder Phrase is an
easy one. But just to be complete, I am including a easy to make this adjustment and, after a little
experience, you will fall into it quite naturally.
few samples below:
Study the adjusted affirmations below. They ?? Even though I still have some of this fear of
reflect adjustments to the original affirmations snakes, I deeply and completely accept
show earlier in this section. myself.
?? Even though I still have some of this
?? Even though I still have some of this fear of depression, I deeply and completely accept
public speaking, I deeply and completely myself.
accept myself.
?? Even though I still have some of this The Reminder Phrase is also easily adjusted.
headache, I deeply and completely accept Just put the word remaining before the previously
myself. used phrase. Here, as examples, are adjusted
?? Even though I still have some of this anger versions of the previous Reminder Phrases.
towards my father, I deeply and completely
accept myself. ?? remaining headache
?? Even though I still have some of this war ?? remaining anger towards my father
memory, I deeply and completely accept ?? remaining war memory
myself. ?? remaining stiffness in my neck
?? Even though I still have some of this ?? remaining nightmares
stiffness in my neck, I deeply and completely ?? remaining craving for alcohol
accept myself. ?? remaining fear of snakes
?? Even though I still have some of these ?? remaining depression
nightmares, I deeply and completely accept
myself. This completes the features of The Basic
?? Even though I still have some of this Recipe. You now need two things to be effective
craving for alcohol, I deeply and completely with it. You need to memorize it and you need a
accept myself. few tips on how to apply it. Those tips are next.

Tips on How to Apply EFT


Testing ? Aspects ? Persistence Pays ? Be Specific Where Possible
The Generalization Effect ? Try It On Everything ? EFT in a Nutshell

EFT is remarkably simple to apply. Just customize


the 1 minute Basic Recipe with a Setup affirmation and Testing
Reminder Phrase that aims at your problem. Then do as You will notice on the videotapes and audiotapes
many rounds as necessary until the problem is gone. that Adrienne and I are constantly asking people to
This easy process can be used, with persistence, to evaluate the extent of their problem on a scale of 0 to 10
literally re-engineer your system. (where 10 represents maximum intensity and 0
It will unload the fears, anger, grief, depression and represents no intensity whatsoever). This provides
other negative emotions that cause people to drive benchmark against which to measure your progress.
through life with their brakes on. And....along the You might start at a 6, for instance, and then go to a
way....it may give you relief from headaches, asthma, 3....and then a 1....and finally to 0....as various rounds of
pain and a seemingly unending list of physical ailments. The Basic Recipe are applied.
This section of the course adds a few tips...some You should always measure the intensity as it exists
useful insights...so you can make better use of EFT. It NOW....as you think about it....and not as you think it
takes you behind the scenes and helps you build a would be in the actual situation. Remember, The Basic
firmer foundation beneath your new skills. Recipe balances the disruptions in your energy system
as they exist NOW while you are tuned in to the thought
or circumstance.
Here's an example of how it works. Let's say you see a moving spider. This is a reasonably common
have a fear of spiders that you would like to put behind occurrence and it doesn't mean that EFT didn't work.
you. If there is no It simply means there is more to do. Just apply The
spider present to cause Basic Recipe to the new aspect (moving spider) until
you any emotional your emotional response goes to 0. Once all aspects
intensity then close have been eliminated your phobic response to spiders
your eyes and imagine will be history and you will be perfectly calm around
seeing a spider or them.
imagine a past time The notion of aspects is an important one in EFT.
when a spider scared As in the spider example above, some problems have
you. Assess your many pieces...or aspects...to them and the problem will
intensity on a scale of not be completely relieved until all of them are
0 to 10 as it exists addressed. Actually, each of these aspects qualifies as a
NOW while you think separate problem even though they seem to be all
about it. If you lumped together. The fear of a stationary spider and the
estimate it at a 7, for fear of a moving spider, for example, would seem to be
example, then you lumped together. In fact, they are separate problems
have a benchmark against which to measure your and need to be addressed separately by EFT.
progress. Different aspects are possible with just about any
Now do one round of The Basic Recipe and imagine problem you want to address with EFT. Sometimes
the spider again. If you can get no trace whatsoever of they take the form of a series of traumatic memories
your previous emotional intensity then you are done. If, such as memories of war, abuse or rape . Each of those
on the other hand, you go to, let's say, a 4 then you need memories may be a separate problem, or aspect, and
to perform subsequent rounds until 0 is reached. needs to be addressed individually before complete
relief is obtained.
Aspects Please understand that where several aspects of an
You might wonder at this point if getting to 0 while emotional problem are present, you may not notice any
just thinking about a spider will hold up when you are relief until all aspects are reduced to 0 by The Basic
actually confronted with a real spider. The answer is Recipe. This becomes very clear when you compare it
usually....yes!! to its counterpart in physical healing. If, for example,
In most cases, the energy disruptions that occur you have a simultaneous headache, toothache and
while thinking about the spider are the same as those stomach ache, you will not feel healthy until all 3 are
when you are in the presence of a real spider. That's gone. The pain may seem to shift but it is, nonetheless,
why the original energy balancing tends to hold in the still pain. So it is with emotional issues that contain
real circumstances. different aspects. Until all aspects are gone you may
The exception to this is when some new aspect of not feel you are getting relief even though you have
the problem comes up in the real situation that wasn't taken care of 1 or more aspects.
there when you
were just thinking Persistence Pays
about it. For As a newcomer to EFT, you may lack the experience
example, you may to be able to identify specific aspects and address them
have been thinking individually with The Basic Recipe. That's okay. You
about a stationary need only go with whatever feeling you are having and
spider that didn't address that feeling with The Basic Recipe. Your
move. If that subconscious mind knows what you are working on.
movement is an You might address this "feeling" with a Setup
important aspect of affirmation that goes..."Even though I have this feeling,
your fear and...if it I deeply and completely accept myself" and a Reminder
was absent from Phrase that says..."this feeling."
your thinking when Please understand that the majority of the
the original rounds problems The Basic Recipe addresses are not laden
were done...then with numerous aspects. Most problems are easy to
that part of the fear identify and just as easily relieved. But just in case you
will arise when you happen to have one of those more involved problems
and you are unable to identify specific aspects of it, then One very helpful concept here is to break down
I suggest you do 3 rounds of The Basic Recipe for "this problems into the specific events that underlie them
feeling" or "this problem" once per day (that's about 3 and use EFT on each such specific event. For example,
minutes per day) for 30 days. Your subconscious mind if you have anger because your father abused you, apply
has a way of bringing up what is necessary and you EFT to specific events like, ”When Dad hit me in the
should have relief long before the 30 days are up. EFT, kitchen at age 8.” This is often superior to using EFT
as you can tell, is...a very flexible process...and will on the more global issue of “My father abused me.”
often make progress on problems that are outside your Perhaps the biggest mistake made by newcomers
awareness. is that they try to use EFT on issues that are too
global. They may make good headway with
Be Specific Where Possible persistence but they are less likely to notice the
It is best, of course, to be specific whenever you can. results right away. As a result, they may quit too
That way you can efficiently zero in on an exact fear, soon. Break the problems down into specific events
pain, memory etc., and eliminate it from your limiting and you will notice results on those specific events
baggage. right away. Doing this also addresses the true cause
Sometimes we lump together a number of specific and is usually more efficient.
problems under a larger heading. This can handicap
your progress with EFT. For example, most people The Generalization Effect
would like to have a better "self image" but don't realize That being said, I want to acquaint you now with a
that the term is a general label which serves as a fascinating feature of EFT. I call it The Generalization
catchall phrase for numerous specific problems (e.g. Effect because, after you address a few related problems
memories of abuse, rejection, failure and/or fears of with EFT, the process starts to generalize over all those
various kinds). problems. For example, someone who has 100
Someone who has been subject to severe rejection as traumatic memories of being abused usually finds that
a child is likely to feel inadequate in many areas of their after using EFT...they all vanish after neutralizing
life. This contributes to their poor self image by only 5 or 10 of them.
causing energy disruptions (and hence negative This is startling to some people because they have so
emotions) when they face potential rejection. many traumas in their life they think they are in for
Accordingly, they consistently feel "not good enough" unending sessions with these techniques. Not so...at
when given opportunities and tend to stay stuck where least not usually. EFT often clears out a whole forest
they are in life. When lumped together with other after cutting down just a few trees.
negative emotions, self image problems become more For an example of this Generalization Effect review
widely generalized and the person feels stopped in even the case with Rich, the first Veteran on the “6 Days at
more areas. the VA” video included with this course.
I use a metaphor to put self image and other general
emotional labels into proper EFT perspective. I liken Try It On Everything!!
the general problem to a...diseased forest in which This course is replete with case histories. Their
each of the underlying specific issues is a negative purpose is to imbed within you how EFT works in the
tree. The forest, at first, is so densely populated with real world. There's a whole section on them in this
trees that it may seem impossible to find your way out. manual and the videos and audios contain many more.
To some, it may even seem like a jungle. They span issues...
When we neutralize each specific negative event in
our lives with The Basic Recipe we are, effectively, ?? from the fear of public speaking to intense war
cutting down a negative tree. Continue cutting down memories,
these trees and, after a while, the forest will have ?? from chocolate cravings to insomnia and
thinned out so you can walk out of it rather easily. Each
?? from hiccups to multiple sclerosis.
toppled tree represents another degree of emotional
freedom and...if you are persistent with The Basic I know of no limit to the emotional and physical
Recipe...you will gradually find your negative responses
problems which can be addressed by EFT.
subsiding. You will find yourself at ease...and
Accordingly, I TRY IT ON EVERYTHING!! and urge
calm...when faced with new opportunities and you will
you to do the same. People are forever asking me, "Will
be guided by a new sense of adventure rather than by a
it work on _____?" and I always respond with, "Try it!"
fear of not being "good enough."
I have given up being surprised at the results. Headway Reminder Phrase. Be specific where possible and
is usually gained. aim EFT at the specific emotional events in one’s life
that may underlie the problem. Where necessary, be
EFT in a Nutshell persistent until all aspects of the problem have
I value clarity and strive to inject it into what I teach. vanished. Try it on everything!!
To me, the ultimate evidence of clarity is being able to
reduce the subject matter to a simple paragraph. I have That's it. That's the essence of what you are learning
done that with EFT. What follows is... here. If you would like an expanded version of this
summary you will find it on the next page. There I
EFT in a nutshell include....on a single page....The Discovery Statement,
The Basic Recipe and EFT in a Nutshell. I call it EFT
Memorize The Basic Recipe. Aim it at any on a page. You might wish to use it as a quick
emotional or physical problem by customizing it reference until you master these procedures.
with an appropriate Setup affirmation and
EFT on a Page

EFT IN A NUTSHELL
THE DISCOVERY STATEMENT
Memorize The Basic Recipe. Aim it at any
emotional or physical problem by customizing
"The cause of all negative emotions it with an appropriate Setup affirmation and
is a disruption in the body's energy system." Reminder Phrase. Be specific where possible and
aim EFT at the specific emotional events in one’s
life that may underlie the problem. Where
necessary, be persistent until all aspects of the
problem have vanished. Try it on everything!!

THE BASIC RECIPE


1. The Setup...Repeat 3 times this affirmation:

"Even though I have this ________ ,


I deeply and completely accept myself."

while continuously rubbing the Sore Spot or tapping the Karate Chop point.

2. The Sequence...Tap about 7 times on each of the following energy points while
repeating the Reminder Phrase at each point.

EB, SE, UE, UN, Ch, CB, UA, BN, Th, IF, MF, BF, KC

3. The 9 Gamut Procedure...Continuously tap on the Gamut point while performing


each of these 9 actions:
(1) Eyes closed (2) Eyes open (3) Eyes hard down right (4) Eyes hard down
left (5) Roll eyes in circle (6) Roll eyes in other direction (7) Hum 2 seconds
of a song (8) Count to 5 (9) Hum 2 seconds of a song.

4. The Sequence (again)...Tap about 7 times on each of the following energy points
while repeating the Reminder Phrase at each point.

EB, SE, UE, UN, Ch, CB, UA,BN, Th, IF, MF, BF, KC

Note: In subsequent rounds The Setup affirmation and the Reminder Phrase are
adjusted to reflect the fact that you are addressing the remaining problem.
Commonly asked

Questions and Answers


about EFT

Some people are astonished at what they see with The eradication of Polio is only one example where
EFT. Their questions are openly enthusiastic. inefficient methods give away to true remedies.
Others don't quite know how to respond because Penicillin, for instance, has been another "quick fix"
EFT violates most of their beliefs about personal miracle drug that has provided instant cures for illnesses
improvement. Their questions contain an element of ranging from respiratory diseases to gonorrhea.
caution...as though they are semi-open but still need to The examples go on and on, of course, but the point
protect their existing beliefs. is that these procedures are replacing all the inefficient
Whatever their source, these questions are important techniques used in behalf of emotional health. The fact
to your education in EFT because they help fill in any that they give rapid relief to seemingly diffic ult
gaps you may have in your understanding. For this emotional problems is impressive evidence that they
purpose, I am displaying in this section the answers to represent the true remedy. If they took forever to do
the standard questions I have received over the years. very little then they should simply take their place
among the other ho hum techniques of the past.
Q. How do EFT results differ from a "quick But they don't. They hit the bulls eye and perform
fix?" The label "quick fix" carries with it a negative as a true remedy should. Quickly, easily, permanently.
connotation and is often used to label the questionable
healing techniques of hucksters and cheats. The term Q. Does it last? This question is usually a
goes hand in hand with the term "con man" and, when companion to the above "quick fix" question. After all,
used, often brings about thoughts of suspicion and the "logic" goes, any problem that can be relieved that
caution. fast must be temporary. Lasting results, at least in the
EFT offers rapid relief from numerous emotional minds of most people, must take time to produce.
and physical ailments without meriting the negative Not so. EFT's results are usually permanent.
label "quick fix." This is obvious to any observer of the The case histories in this course are filled with
case histories in this course and is even more obvious to people who have had lasting results...even though the
those students who have experienced the results first problem was relieved in moments. This is still more
hand. I use the term rapid relief instead of "quick fix" evidence that EFT is addressing the true cause of the
to put across the same idea but without the negative problem. Otherwise, the remedy would not be so long
connotation. lasting.
Now here's an important note: Throughout history Please remember, however, that EFT doesn't do
healing techniques of various kinds have usually been everything for everyone. Some problems seem to
slow and inefficient until someone finds the true reappear and that is usually caused by different aspects
remedy for the ailment. When the true remedy is found, of the original problem showing up at a later time. The
everything changes and the old methods become relics experienced student of EFT will recognize this and
of the past. simply reapply The Basic Recipe for this new aspect.
Polio is a case in point. Until the Salk Vaccine was The experienced student will also break the problem
discovered, Poliomyelitis was considered incurable and down into specific events and apply EFT to those
all manners of medications and therapies (including the underlying causes. In time, after all aspects and specific
Iron Lung) were employed to help the sufferers. They events have been addressed, the problem usually goes
didn't do much, of course. They helped ease some of away completely and does not return. .
the discomfort and limited some of the long term
damage caused by the disease. But that was about it. Q. How does EFT handle emotional problems
And then came the Salk Vaccine. It did away with that are very intense and/or have been with a person
all the antiquated, inefficient attempts at curing Polio for a very long time? The same way it handles every
and replaced them with a true remedy. It was, indeed, a other emotional problem.
"quick fix" without the negative connotation. To EFT, the intensity of a problem or how long it
has been around is immaterial. The cause is always a
disrupted energy system and using The Basic Recipe to The Basic Recipe the same as any other emotional
balance it gives relief...regardless of its severity. issue.
This question usually comes about because of the Anxiety has a specific meaning in clinical
belief that intense and/or long resident problems are psychology. It refers to an intense fear or dread lacking
more "deeply ingrained" than other problems. an unambiguous cause or a specific threat. In EFT,
Therefore it should take more effort to relieve them. however, we give it a much broader definition to
This seems very logical when viewed through include that general state of uneasiness which is more
conventional approaches because conventional commonly known as anxiety. Under that definition
approaches don't directly address the true cause. stress and anxiety fall into the same category.
Conventional approaches tend to take aim at one's Stress and anxiety tend to be ongoing problems
memories or other mental processes and ignore the because the circumstances that create them are ongoing.
energy system (where the true cause lies). When slow An abusive family situation or a stressful job
progress is being made it is convenient to blame the environment are but two of a long list of possibilities.
problem because it is presumed to be "deeply EFT does not do away with the circumstances, of
ingrained" or otherwise difficult to deal with. In this course, but it is an important aid to reducing your
manner, conventional approaches can...and do...explain anxious responses. In most cases, EFT will need to be
away ineffective results. used persistently (most likely daily) because the
When EFT requires persistence it is NOT because of stressful circumstances tend to show up every day.
the intensity or resident length of a problem. It is After a while, you should notice that your responses
usually because of a problem's complexity. to difficult events is much calmer. Things just don't get
Complexity, to EFT, means the existence of several to you like they used to. You smile more. Your health
aspects to a problem each of which must be relieved improves and life seems easier.
before total relief is felt. The notion of aspects is
covered repeatedly in this manual, the videos and the Q. How does EFT help with sports performance?
audios. Ask any accomplished athlete and they will tell you
emphatically that their mental set is critical to their
Q. How does EFT deal with one's need to performance. The difference between good days and
understand their problem? This is one of the most bad days for the athlete is almost always due to
astonishing features about EFT. A shift in a person's emotional causes. Barring sickness, the athlete always
understanding of their problem happens simultaneously brings the same highly skilled body into the field of
with the relief. After EFT, people talk about their battle. The only thing that changes is the effect that
problem differently. They put it in a healthy emotions have on the body.
perspective. The typical rape victim, for example, no Everyone, including athletes, has their share of
longer carries a deep fear and distrust of men. Rather, negative thoughts and self doubt. By now you are quite
she considers her assailant(s) to have the problem and in familiar with the fact that those negative states of mind
need of help. disrupt the body's energy system and cause negative
People who use EFT for relief from guilt no longer emotions. These negative emotions show up in the
take blame for whatever event gave rise to the guilt. body in a variety of ways (pounding heart, tears, sweat,
Anger turns to objectivity. Grief turns to a healthy, etc.) and this includes some tension in the muscles.
more peaceful perspective about the death of a loved In athletics, timing is everything and even the
one. slightest tension in the muscles affects it. Hitting a
Notice how you and others respond to your former baseball, tennis ball or golf ball requires perfect timing
problem and you will see what I mean. Your and being off by just 1/8 of an inch is the difference
understanding shifts right along with the relief. between hitting a home run and flying out…or...hitting
Here's a final note on how powerfully EFT shifts a killer serve or one that hits the net…or...making or
understanding. In the hundreds and hundreds of people missing a putt. And so it goes.
Adrienne and I have helped with EFT not one of Athletes are well aware of this problem and many
them...ever...has made any request to better understand hire sports psychologists to help them in this regard.
their problem. Why would they? There was no need. Any negative emotion...even the mild ones and the
subconscious ones...can be critical to an athlete's
Q. How does EFT deal with stress and anxiety? performance.
In EFT, stress and anxiety have the same cause as all EFT provides a remarkably effective solution to this
other negative emotions...a disruption in the body's problem. The purpose of The Basic Recipe is to
energy system. Accordingly, they are addressed with neutralize negative emotions and their effects. One of
the most common responses to it is that people feel contribute to one's physical health. And EFT is an
relaxed which, by the way, is another way of saying that efficient tool for relief in this regard.
the tension has left their muscles. This is ideal for the One final note on this. You might wonder what is
athlete because it neutralizes any unnecessary emotional happening "behind the emotional scenes" when you
tension in the muscles without affecting the rest of their apply The Basic Recipe directly to a physical symptom
athletic ability. It allows their potential to flow through (such as a headache) without zeroing in on a specific
without being hindered by any resistance in the emotion. Stated differently, if the physical symptom is
muscles. caused by some emotional issue then why does the
physical symptom experience relief when no specific
Q. Why does EFT give surprisingly good relief emotion was addressed?
from physical problems? This is easy to understand in I don't know for sure. There is much to learn about
light of the emerging attitudes toward the existence of these techniques and the future, I'm sure, will bring us
the mind-body connection. EFT provides striking some exciting revelations on many fronts. For now, I
evidence of this connection. What more obvious proof believe that the subconscious mind brings up whatever
could one want than to watch changes in both mind and emotional issue is contributing to the cause of the
body occur as a result of tapping on the body's energy physical symptom. Applying The Basic Recipe
system? automatically addresses that emotion.
But the evidence goes even deeper than this.
Applying EFT for emotional issues often brings on the Q. How can I keep up to date with the latest
cessation of physical problems. Breathing problems go advances in EFT? Although you can generate
away. Headaches vanish. Joint pains subside. Multiple impressive results with EFT, you must recognize that
Sclerosis symptoms improve. I have witnessed this you are just beginning. EFT is capable of far more than
phenomenon for years. The list of physical what you are learning in this course. Here are 3
improvements brought about by EFT is endless. resources:
The logical inference from this is that EFT
effectively addresses any emotional contributors to
one's physical symptoms. Once the emotional 1. www.emofree.com/products.htm for a list of
contributors are out of the way the symptom subsides. advanced video products.
There are those, of course, who believe that one's 2. www.emofree.com/tutorial.htm for a
emotions or mental processes are the only cause of their description of some of the latest techniques
physical diseases. I don't know how to prove or and findings.
disprove that notion but I offer here the rather obvious 3. www.emofree.com/faq.htm for a list of
fact that emotions, at the very least, substantially frequently asked questions.
Using EFT for
Turning relationships into….

Elationships
Dilemmas

• Definitions:
– Commitment means….
– Love is….

• Why do I want (or not want) a romantic


relationship? What am I looking for?

• Cinderella & Prince Charming


Love Channels

• Visual, auditory, kinesthetic


– Pete is kinesthetic, Mary is auditory
– Howard is kinesthetic, Nell is visual
• What is your favorite “love channel?”
• Love can come easily when people are on
the same channel. Otherwise…..
Anchors

• Anchors = triggers = conditioned responses


• “Janie, clean your room….”
• Adrienne & Gary
– Puppy Love song
– Chin on chest
• Everyone has hundreds of anchors—positive and
negative.
– Find each other’s turn-ons and turn-offs.
– Pick a past “turn on” event
– What about your partner turns you off? USE EFT
TO COLLAPSE THE ANCHOR
Dreams into Dollars

Common sense marketing


of EFT and other things
Some essentials

• You need…..
– Validly priced product
• What are you charging?
• What is it worth?
– Product congruence
• What it will & won’t do
• Who could NOT use EFT?
– EFT your abundance blocks
– An ethical way to market it
Always ask the
marketplace…
…..and listen to its answer.
– It is your best friend—always, always, always
– Do you have bad breath?
Make them an offer
they can’t refuse
• Discounts, free tapes & low cost or free group sessions
• Free or low cost session for a friend/family member
• Money back guarantee
• Admission to email list—name on web site
• Free newsletter—
• Free advertising
• Etc.
Why has EFT been
so successful?
• In 2.25 years email list went from 20 to 1600.
• Fastest growing procedure in the field.
• No advertising to date.

WHY?
• Validly priced product?
• Product congruence?
• Listen to the market place?
• Make an offer one can’t refuse?
Specialization

• Do you stand out? How?


• Why would I choose you?
Other ways to deliver
(think outside the box)

• Charge by the result—money back guarantee


– Get written understanding. Under promise and over
deliver.
– Document results with letter.
• Become an expert (specialist).
• Apply EFT to groups
– Low fees = larger audiences = name recognition & larger
clientele
– Individual sessions later
• Corporations
– Salaried position
– Independent contractor
– Approach President, not EAP department
• Sports, music, acting & other performance issues
• Education
Promotion

• Ads—ask the market place


– Vary headlines, the offer, the publication—but only vary
one item at a time.
– Develop your own “golden ad”
• Newsletters
– Authority
– Keep in touch
– Cold call to warm call—no longer a stranger.
• Write a column
The Palace of
Possibilities

My consistent thoughts
become my reality
We live in a
Palace of Possibilities

• It is filled with expansive rooms of joy and abundance.


• We tend to stay in the rooms where “we belong.”
• The writing on our walls contains the “truth” as we
know it.
– Beliefs, opinions, attitudes
– Limits: Cans, can’ts, shoulds, shouldn’ts
• This writing consists of hand-me-down “truths” from…
– Parents, grandparents, family
– Schools, Churches
– Peers, friends, workplace
– TV, magazines, books, movies
– Etc, etc., etc.
• Gramma Effie: “Don’t get too excited about anything.
You wouldn’t want to be disappointed.”
We constantly consult the
writing on our walls

• Clean your plate!


• Children should be seen
and not heard.
• Don’t stand out in a crowd.
• No one likes a showoff.
• An honest day’s work for
an honest day’s dollar.
• Nice girls don’t do that.
• Play it safe—only fools
take risks
• Men don’t cry.
• Women don’t belong in the
business world—there’s a
glass ceiling, you know.

• Wanna buy a Fribdipple?


My consistent thoughts
become my reality

• All personal growth reduces down to this sentence.


• Our consistent thoughts come from the writing on our walls.
– The Tooth Fairy—The Boogey Man—Santa Claus
– Consistent thoughts compete with each other—we draw our own
blend.
– Our self talk = affirmations.
– Our dreams take us in directions.
• From $18,000 to $400,000 per year
• If we want a new reality we must change our consistent
thoughts.
AHA!

What consistent thoughts are


written on your walls?

Finish these sentences….


(use your first response only)

1. Physically fit people are __________________________


2. Salespeople are _________________________________
3. Elvis Presley was ________________________________
4. Filthy rich people are ____________________________

My mother always said… My father always said…


__________________________ __________________________
__________________________ __________________________
__________________________ __________________________
__________________________ __________________________
Erase & Replace

• ERASE
– AHA.....Exposing useless beliefs weakens their influence.

– EFT….The ultimate eraser for the writing on your walls

• REPLACE:
– WATCH YOUR WORDS.....Your habitual vocabulary shapes your
experience.

– SHIFT YOUR SOURCES.....Replace negative writing with positive books


and tapes. Make a "Success University" out of your car.

– AFFIRMATIONS.....What you say to yourself takes you in directions.

– TV TECHNIQUES.....Borrow from the persuasion masters of this century


and advertise to yourself.

– DAYDREAMING.....The ultimate in visualization.

• USE YOUR ANTENNA….The way to do whatever you want


to do already exists. You need only tune into it.
EFT
The ultimate eraser

• This seminar assumes you are familiar with EFT.


• The Basics
– Discovery statement: “The cause of all negative emotions
is a disruption in the body’s energy system.”
– Simplified, EFT is a psychological version of acupuncture
except that we don’t use needles. Instead we tap with out
fingertips on the energy meridians according to a unique
procedure known as The Basic Recipe.
Watch your words
Your habitual vocabulary
shapes your experience

• Every word we speak or hear must first be


experienced internally to gain meaning.
• Anger: Which of these words do you use

habitually? Furious, rage, livid,


mad, upset, ticked off, bothered, annoyed

• How do you feel after saying I’m….


– Depressed, disgusted, ugly, hateful, devastated,
desperate, terrible, awful, afraid, dying, lonely,
stressed out, exhausted, drained, through
– Excited, all atwitter, passionate, energized, first
class, vibrant, wonderful, fabulous, blessed, ecstatic,
gifted, magical, unstoppable, awesome
Replace or
downplay your
negative words

• Find better choices for these words….


– Can’t ____________________________
– Problem __________________________
– Stressed __________________________
– Depressed ________________________
– Struggle or fight ___________________
– Break (as in habit) __________________
– Anxious __________________________
– Exhausted or tired __________________
– Failure ___________________________
– Lonely ___________________________
– Overwhelmed _____________________
– Rejected __________________________
– Cold calling _______________________
Shift your sources

New writing is written on our walls daily and most of it comes from the
"same old sources". Thus they reinforce our old writing and cause us to
"stay where we are". Below are some of our typical sources (authors) of
the writing on our walls. Shift any of them in the direction you want and
you will create new consistent thoughts…and thus a new reality.

Same
Old
Sources

Your most profitable investment....


Read positive books and listen to motivational tapes and uplifting music. This
will allow better quality writing on your walls. This investment in time and
money, because it is an investment in yourself, far outweighs the returns on
any other investment. Consider adjusting your "people environment" and
being very selective, or minimizing, your exposure to radio, television and
newspapers.
Affirmations-I

• Consider this: "Affirmations are among the most powerful tools


we can use for personal transformation. They are highly
reliable, easy to use and are based on impeccable logic."
– They condition new thoughts and thus a new reality.
– The true affirmations, however, are the “tail enders.”
• Tail enders compete with will power. Without tail enders, will power
would be unnecessary.
• 200 pound woman example
• Weight is the barometer for success in handling the tail enders—a gift to
the process.
– EFT is an ideal eraser for “tail enders”
• EFT is an eraser without a means to install positives.
• Affirmations (and other Palace of Possibilities tools) are means to install
positives…..but lack an eraser.
• The blend between the two gives impressive results
• Our existing affirmations show up in our conversation and
usually serve to keep us where we are. Listen to your own
words.
Affirmations-II
Repetition & Emotion

• Advertisers spend $billions on repetition & emotion.


– Winston tastes good like a ….
– You deserve a break today at…..
– Bud…..
– Intel Inside
• Why not advertise to yourself?
– Choose your own “ad.”
– Adjust your own repetition & emotion
• Repetition & Emotion in action
– Gramma Effie: “A gentleman never takes a ladies virtue, not even if
she offers it.”
– Uncle Charlie: “Get what you can, when you can, as often as you
can. You are only young once.”
• An aside…Millie’s letter: Who’s doing the judging?
– Dear Gary; Sorry to differ; but I think Grandma Effie was charming
and had a point. Uncle Charlie sounds like a narcissistic stereotype;
shallow and momentary. After living like the women you describe
for a time, I changed back to Grandma Effie's ways. And sex once
again became a special, if not sacred moment between 2 people of
commitment. She had a point and you are lucky to have heard it."
Affirmations-III
Rules

• You must want it. Sometimes our wants are “shoulds.” You
will recognize this if you lose enthusiasm for doing your
affirmations. If so, look for a core want.
• You must believe it is realistically possible. It should be big
enough to be exciting but small enough to be within your belief
system.
• State your affirmations in the first person, present tense.
“I’m an example of vibrant health,” not “I will be healthy soon.”
• State your wants and not your don’t wants. “My normal
weight is 160 pounds and that’s what I weigh,” not “I’m not
fat.”
• Be an observer and don’t judge the process.
Affirmations-IV
Samples

• HEALTH:
– I’m an example of vibrant health.
– My normal weight is______and that’s what I weigh.
– I am at peace and my blood pressure stays below ________.
• MONEY:
– I earn, easily and consistently, $_______ per year.
– I have more prospects than I can possibly handle.
• ADDICTIONS:
– I put only healthy things in my body.
– I’m in charge here, and I’m free.
– I’m a model for others who want to be in charge of their lives.
• RELATIONSHIPS:
– I attract people because I am a warm, loving person.
– Everyone has their good side and I see it readily.
– I am sexy and know it.
– I am every man’s/woman’s dream.
• OTHER:
– I’m a low 80’s golfer.
– I am consistently congruent. What I say matches what I believe.
– I see the opportunity in every challenge.
– I make a difference wherever I go.
– My fingernails are healthy and strong.
– I’m organized and it feels good. Everything is in its place.
– Peace is my companion, forgiveness is my friend.
– My consistent thoughts become my reality.
Affirmations-V
items of interest

• For the skeptical: Would you say the following


affirmation 100 times per day?
– “I’m developing cancer, going blind, have constant pain
and will be dead by my next birthday.”
• Gary’s use of affirmations to lose weight.
– The need to be an observer.
– No will power needed.
TV Techniques

Repetition repetition • TV advertisers use the


repetition repetition methods you are learning
repetition repetition
here to do one thing—put
their writing on your walls.
EMOTION! They spend billions because
it works.

• Make up your own jingles


to advertise to yourself and
choose your own degree of
repetition and emotion.
This gives you a major
advantage over advertisers
AND you don’t have to pay
for the ads.
Daydreaming
Dreams do not “come true.” They
take us in directions.

The lemon experience


The brain does NOT distinguish
between what is real and what is The Phantom Home Run
vividly imagined. Vividly
imagined experiences are
recorded as real.

Other thoughts…
Try daydreaming during “Highway Hypnosis”
One rule: Have unlimited fun
If you resist doing the daydream, look for tail enders.
What prevents you……?
Dreams become Missions and Missions become consistent
thoughts that, in turn, become your reality.
Your Antenna
Reticular Activating System

Awareness • The way to do whatever


you want to do already
exists. You need only tune
in to it.
• Things just “show up.”
• It’s a gift that is always
working for you.
– “Checks in the mail.”
– “$100 bill letter.”
• Your right brained antenna
will find many more
“hows” for you than your
left brained plans.
Jimmy Slavinsky

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