xi
EDITORS’ INTRODUCTION
is our hope that this volume and others to follow will encourage both the export
of Austrian ideas to other traditions and the import of non-Austrian ideas into the
Austrian tradition.
It is not an accident that two of us are Europeans both by birth and institutional
affiliation. Scholars in many European countries, including Austria, Denmark,
France, and Italy are now making serious contributions to Austrian economics.
It is our hope that Advances in Austrian Economics will serve as a vehicle for
increased communication and cooperation between “Austrians” on both sides of
the Atlantic and, indeed, throughout the world.
REFERENCE
Vaughn, K. (1994). Austrian economics in America: The migration of a tradition. Cambridge, UK:
Cambridge University Press.
GAINS FROM TRADE BETWEEN
AUSTRIAN ECONOMICS AND
ENTREPRENEURIAL STUDIES:
AN INTRODUCTION TO THE VOLUME
Roger Koppl
Austrian economics and entrepreneurial studies have both expanded greatly in the
last 20 or 30 years. Unfortunately, they have developed more or less independently
of each other. Austrian economics has enjoyed a revival since 1973 or 1974. In
1973 Israel Kirzner published his classic book, Competition and Entrepreneur-
ship, which outlined an entrepreneurial theory of the market process. In 1974
F. A. Hayek was awarded the Nobel Memorial Prize in Economics. The same year
saw the famous South Royalton conference, which is the traditional origin of the
“Austrian revival.” The intellectual history of entrepreneurial studies reaches back
at least as far as Richard Cantillon (1755). As an intellectual movement, however,
entrepreneurial studies began about the same time as the Austrian revival. The
beginnings of the entrepreneurship movement might be dated to sometime before
1978 when Babson College established its Center for Entrepreneurial Studies,
the first such center in the U.S. In all this time, however, there has been limited
exchange between Austrian economics and entrepreneurial studies. It is high
time we expanded trade across the border between Austrian economics and
entrepreneurial studies.
Intellectual exchange between these two groups has been frustrated by at least
two factors. Austrians have been discouraged from reading entrepreneurial works
because of the frequent repetition of a famous remark of Ludwig von Mises.
Austrian economists have probably devoted too little effort to empirical work
in the past. This trend has changed radically in the last few years as Demmert and
Klein (2003), Koppl (2002), and Keeler (2001) illustrate. Nevertheless, Austrian
economics is still not very well endowed with empirical findings. Scholars of
entrepreneurship, by contrast, have been very energetic in confronting theory
with the facts of history. Entrepreneurial studies is rich with empirical studies of
how entrepreneurs think, what they do, how entrepreneurship is geographically
distributed, whether entrepreneurship is correlated with growth, and so on. In
this volume the contribution of Audretsch and Thurik reviews much of the
empirical literature on entrepreneurship and growth. With their co-authors, they
have made many valuable contributions to this literature. Baumol’s contribution
includes a summary treatment of his historical analysis (Baumol, 1990, 2002) of
the institutions encouraging either productive or unproductive entrepreneurship.
Austrian economists considering entrepreneurship as a research topic should
immerse themselves in such empirical results and, in most cases, make their own
contributions to the empirical literature. I believe Austrian economics has much
to add to the conversation. If so, it is likely that an Austrian perspective can lead
to the discovery of new and interesting facts about entrepreneurship. Looking at
the world from a different angle, we are likely to see what others miss.
Continued exchange between Austrian economics and entrepreneurial studies
is likely to lead to changes in the distribution of comparative advantage. It is my
personal hope that continued exchange will help the budding Austrian tradition
of empirical work to develop further. Entrepreneurial studies may gain from the
“epistemic-cognitive turn” (Boettke, 2002) of the Austrian school. The field of
entrepreneurial studies has produced many theoretical insights and models. If
scholars of entrepreneurship import significant portions of Austrian theory, it is
only a matter of time before they will have improved theories ready for export
to Austrian economics. In the meantime, we can make a few more guesses about
where the initial gains from trade may lie.
I have already suggested that Austrian economics has the potential to make
a significant contribution to the literature on entrepreneurship and economic
growth. In this volume, Boettke and Coyne emphasize the Austrian view that
entrepreneurship is an aspect of all human action. They infer (rightly, I believe)
that institutions decide whether the human disposition to entrepreneurship
produces economic growth. In particular, “the two core institutions, necessary for
achieving the goal of encouraging entrepreneurship, are private property and the
rule of law.” The legal structure is a vital factor deciding whether entrepreneurial
calculations will be farsighted and “rational” in Max Weber’s sense. As their paper
illustrates, Austrian economists emphasize the role of culture in determining how
the “same” institutional structure may function very differently in different places.
4 ROGER KOPPL
REFERENCES
Audretsch, D. B., Baumol, W. J., & Burke, A. E. (2001). Competition policy in dynamic markets.
International Journal of Industrial Organization, 19, 613–634.
Baumol, W. J. (1990). Entrepreneurship: Productive, unproductive, and destructive. Journal of Political
Economy, 98, 893–921.
Baumol, W. J. (2002). The free-market innovation machine: Analysis of the growth miracle of
capitalism. Princeton: Princeton University Press.
Boettke, P. (2002). Information and knowledge: Austrian economics in search of its uniqueness. The
Review of Austrian Economics, 15, 263–274.
Butos, W. N., & Koppl, R. (1999). Hayek and Kirzner at the Keynesian beauty contest. Journal des
Economistes et de Etudes Humaines, 9, 257–298.
Butos, W. N., & McQuade, T. J. (2002). Mind, market, and institutions: The knowledge problem in
Hayek’s thought. In: J. Birner, P. Garrouste & T. Aimar (Eds), F. A. Hayek: A Political Economist
(pp. 113–133). London and New York: Routledge.
Cantillon, R. (1755) [1931]. Essay on the nature of commerce. H. Higgs (Trans.). London:
Macmillan.
Gains from Trade between Austrian Economics and Entrepreneurial Studies 7
Demmert, H., & Klein, D. B. (2003). Experiment on entrepreneurial discovery: An attempt to demon-
strate the conjecture of Hayek and Kirzner. Journal of Economic Behavior and Organization,
50, 295–310.
Harper, D. (1996). Enterpreneurship and the market process: An inquiry into the growth of knowledge.
London: Routledge.
Harper, D. (1998). Institutional conditions for entrepreneurship. Advances in Austrian Economics, 5,
241–275.
Keeler, J. P. (2001). Empirical evidence on the Austrian business cycle theory. The Review of Austrian
Economics, 14, 331–351.
Kirzner, I. M. (1973). Competition and entrepreneurship. Chicago: University of Chicago Press.
Koppl, R. (2002). Big players and the economic theory of expectations. New York and London: Palgrave
Macmillan.
Koppl, R., & Langlois, R. N. (2001). Organizations and language games. Journal of Management and
Governance, 5, 287–305.
Koppl, R., & Minniti, M. (2003). Market processes and entrepreneurial studies. In: Z. Acs & H.
Audretsch (Eds), Handbook of Entrepreneurship Research: An Interdisciplinary Survey and
Introduction. Boston: Kluwer Academic Publishers.
McQuade, T. J., & Butos, W. N. (2003). Order-dependent knowledge and the economics of science.
Review of Austrian Economics (forthcoming).
Minniti, M. (1999). Entrepreneurship and economic growth. Global Business and Economic Review,
11, 31–42.
Minniti, M., & Bygrave, W. (2000). The social dynamics of entrepreneurship. Entrepreneurship: Theory
and Practice, 24, 25–36.
Minniti, M., & Bygrave, W. (2001). A dynamic model of entrepreneurial learning. Entrepreneurship:
Theory and Practice, 25, 5–16.
Mises, L. von (1949). Human action: A treatise on economics. New Haven, CT: Yale University Press.
Yates, A. J. (2000). The knowledge problem, entrepreneurial discovery, and Austrian market process
theory. Journal of Economic Theory, 91, 59–85.
ENTREPRENEURSHIP STUDIES:
A STOCKTAKING
Maria Minniti
ABSTRACT
In recent years, the topic of entrepreneurship has attracted increasing
attention from academics and policy makers. Although much of the debate
has taken place in business schools, its protagonists are sociologists, psy-
chologists, organization theorists, and, of course, economists. The purpose
of this paper is to take stock of this debate and of what we have learned so
far about entrepreneurship. Using Kirzner’s theory as the starting point and
unifying theme, the paper reviews works about entrepreneurs and what they
do, the socio-economic factors influencing entrepreneurial decisions, the
relationship between entrepreneurship and organizations, and the possible
links between entrepreneurial activity and economic growth.
1. INTRODUCTION
In recent years, the topic of entrepreneurship, broadly defined, has attracted
increasing attention from both policy makers and academics. In 1998, for example,
the OECD launched the program Fostering Entrepreneurship, while the European
Union released the report Fostering Entrepreneurship: Priorities for the Future.
Also, in the last few years, the governments of Finland, Germany, Israel, Italy,
United Kingdom and several other countries have launched a series of initiatives
designed to enhance entrepreneurship and to promote it as a source of employment
recognition process represents one of the crucial questions for the domain of
entrepreneurship.
Kirzner (1973, 1985) defines alertness as the entrepreneurial element in people’s
actions responsible for our understanding of action as active, creative, and human
rather than as passive, automatic and mechanical. In particular, in his discussion
of alertness, Kirzner argues that the difference between alert and non-alert
individuals lay in the different decisions they make about their circumstances.
Non-alert individuals fail to take advantage of entrepreneurial opportunities
because they misinterpret their market environment and the behaviors appropriate
for their environment. Building upon Kirzner’s theory, Gaglio and Katz (2001)
take a cognitive psychology approach and suggest the existence of a “schema” of
entrepreneurial alertness. They argue that “schema are dynamic, evolving mental
models that represent an individual’s knowledge and beliefs about how physical
and social worlds work” (p. 97). These mental models help direct attention and
guide information processing and reasoning for any specific event. The schema
content and complexity, however, vary among individuals. Thus, perceptions and
interpretations of the world vary among individuals too.
Schema theory assumes that individuals engage in a sort of matching game
between contextual motivations and the content stored in the activated schema
(Fiske & Taylor, 1991; Mitchell & Beach, 1990). Gaglio and Katz (2001) explain
that if the match is sufficiently good, alertness turns into action. If the match is
not good, the collection of additional information is required. In this case, when
contextual motivations are perceived as being unusual or unpredictable, many
individuals never follow the activation of the schema with actions. Under the same
circumstances, however, some individuals do integrate the new information in their
existing schema and, as a result, create new subcategories and causal links. Alert
individuals are those who update their schema to accommodate non-matching
information. Non-alert individuals, instead, only switch the informational content
of their schema. For alert individuals, the enriched complexity and richness of
their schema leads to action even in unusual or unpredictable situations (Fiske &
Taylor, 1991; Sherman et al., 1989).
Alert individuals have more complex schema about change than non-alert
individuals. Their ability to construct and use more complex patterns as a single
unit of information is the mechanism that produces opportunity identification
and, more important, the ability to act upon them. To summarize, according
to Gaglio and Katz (2001), alert individuals possess the ability to adapt to
changing contextual cues and realize that the appropriate behavior at that moment
requires a re-evaluation of their environment. This argument is consistent with
Kirzner’s claim that alert individuals are especially sensitive to signals of market
disequilibrium.
Entrepreneurship Studies 13
the opportunity must fit reality and it must conform to its external context and
constraints.
Understanding the sequence of actions required by the entrepreneurial process
and the nature of their outcomes is, to a large extent, contingent upon the context
in which they are taken.
of this paper. Among others, Evans and Jovanovic (1989), Evans and Leighton
(1989), and Kihlstrom and Laffont (1979) discuss the importance of financial
resources and constraints on entrepreneurial decisions. Gifford (1998) and
Murphy et al. (1991) discuss the optimal allocation of human resources. Gromb
and Scharfstein (2002) and Hamilton (2000) discuss the interdependence between
entrepreneurial decisions and conditions in the labor market. Leazar (2002) argues
that entrepreneurs are jacks-of-all-trades who may not excel at any one skill
but are competent in many, and links entrepreneurial decisions to the previous
work experiences of the entrepreneur. Gompers and Lerner (2001), Kortum
and Lerner (2001), and Lerner and Gompers (2001) discuss entrepreneurship
and venture capital. Finally Gompers and Lerner (forthcoming) discuss initial
private offerings. In line with neoclassical methodology, most of these studies
use representative agent models and focus on issues of scarcity and allocational
efficiency rather than on the behavioral attributes of the individual.
behavior decrease. Thus, Coase (1937) attributes to the entrepreneur the role of
coordinator of production within the firm. The need for coordination arises from
the fact that the internal allocation of resources is not subject to the discipline
imposed by the market. The transaction cost view illustrates how, as the size of
the firm increases, the critical role played by the entrepreneur is lost because the
knowledge the entrepreneur possesses about the resource structure within the firm
is diluted. Williamson (1975, 1985) develops this point further and argues that a
primary role of the firm is to economize on transaction costs and that, as a result,
innovation is more likely to occur in smaller than larger firms though larger firms
are more effective at manufacturing and distributing innovations (Oster, 1999).
Unfortunately, no general agreement exists on what makes a firm entre-
preneurial. Even more, no general agreement exists on the role played by
entrepreneurship on firm profitability. Jennings and Seaman (1994), for example,
argue that there may be no performance differences between entrepreneurial and
conservative firms. Although it is easy to see that first-mover firms that incur
the greatest risk and expenditure on innovative activities are often rewarded in
the marketplace, it is also true that firms may enjoy greater long-term benefits
from imitation strategies than from high levels of innovation (Nelson & Winter,
1982).
As the discussion about entrepreneurship progresses and moves from the
individual to the firm level, the question of the potential aggregate effects of
entrepreneurial behavior arises. Is more entrepreneurship desirable? Is there a
relationship between entrepreneurial behavior and economic growth? Recent
empirical studies have shown that economic activity in the 1980s shifted from
large firms to small firms (Acs & Audretsch, 1993; Carlsson, 1992) and that the
amount of entrepreneurial activity differs significantly across countries and across
different regions of the same country (Reynolds et al., 2001).
5. ENTREPRENEURSHIP AND
MACROECONOMIC ACTIVITY
Since Schumpeter’s 1934 classic work, the study of possible linkages between
entrepreneurship and economic growth has remained the domain of economists.
The topic, however, has been largely ignored for a long time as neo-classical growth
theory concentrated mainly on the contribution of labor and capital to the growth
process (Denison, 1985; Solow, 1970). Since it did not fit in standard neo-classical
systems, theorists working with analytical models neglected entrepreneurship and
simply treated it as part of the residuals that cannot be attributed to any measurable
productive input (Baumol, 1983, 1993a). Only recently, new growth theory has
Entrepreneurship Studies 25
dynamics. Finally, Acs (1992) identifies the entrepreneurial sector with small
firms and argues that the latter play an important role in the economy because
of their ability and propensity to innovate, their contribution to employment, and
their ability to stimulate industry evolution.
Unlike previous neoclassical models, the endogenous growth literature allows
the study of entrepreneurial behavior because of its ability to move beyond
representative agent models and to include issues related to increasing returns,
spillovers and multiple equilibria. The introduction of increasing returns and
spillovers allows the construction of formal models that can account for en-
trepreneurial learning and for the role of social capital on entrepreneurial decisions.
The possibility of multiple equilibria, instead, allows the construction of formal
models in which entrepreneurial behavior and the resulting level of entrepreneurial
activity emerge as the unintended and unpredictable consequences of the norms
and history of a community. Combined, these features allow economics models
to incorporate insights from sociology and evolutionary psychology into the
study of entrepreneurship. In fact, increasing returns and multiple equilibria have
both been used to study the relationship between entrepreneurship and economic
growth in alternative approaches that complement the neoclassical view.
Minniti (1999, 2001, forthcoming) links complexity theory to the study of
entrepreneurship. Her work provides a model of the relationship between en-
trepreneurial behavior and aggregate entrepreneurial activity in which increasing
returns to local knowledge and social capital spillovers create non-pecuniary
externalities that reduce ambiguity and encourage entrepreneurship. These
dimensions are consistent with Hayek’s notion of spontaneous order in the
sense that, as in many complex phenomena, the aggregate outcome “cannot
be reduced to the regularities of the parts” (Hayek, 1967, p. 74). In particular,
Minniti (forthcoming) shows that, when information is evenly distributed, the
number of entrepreneurs remains low even when agents are highly alert, whereas,
when information is asymmetrically distributed, entrepreneurship increases and
concentrates geographically. Her results are consistent with observed clustering
of entrepreneurial activity in otherwise similar regions.
Minniti (2001) also shows that if the entrepreneur is a catalyst of further
economic activity then entrepreneurship breeds entrepreneurship, the aggregate
level of entrepreneurial activity within an economy is uncertain, and that the
level of entrepreneurship is determined through a path dependent process. Along
similar lines, Holcombe (1998, 2003) argues that every time an entrepreneur
seizes a new opportunity, the possibility for new markets is created. When an
entrepreneur fills a niche in his market, resources are mobilized, the possi-
bility of complementary products or services is created and, as a result, new
entrepreneurial opportunities exist. Thus, the entrepreneur is an equilibrator
Entrepreneurship Studies 27
within his market and, simultaneously, a catalyst of activity for the economy as
a whole.
An additional framework helpful when analyzing the relationship between
entrepreneurship and the macroeconomy is the evolutionary approach developed
by Nelson and Winter. Nelson and Winter (1982) argue that technical change
is the driving force of long-run growth and that, in order to understand their
interdependence, it is necessary to consider the variety of behavior and perfor-
mance of individual firms, as well as the dynamics of the competitive process.
Although they do not consider entrepreneurship explicitly, Nelson and Winter’s
argument relies on Schumpeter’s (1934) view of economic development and
Simon’s (1991) explanations of human and organizational behavior. Instead of
the standard neo-classical concept of equilibrium and optimization, they take
an evolutionary approach and use the concepts of tendencies and decision rules.
Nelson and Winter borrow from biology and view firms as possessing a genetic
endowment of technical routines and procedures that, over time, evolve and adapt.
In the end, the competitive process at the sector level selects the most successful
routines and weeds out the routines, which are no longer suitable. So innovation
and selection are the engines of growth. The process of allocating resources and
their distribution through the entry and exit of firms constitutes the mechanism of
competitive selection among different business ideas and projects.
The evolutionary approach of Nelson and Winter is complementary to Audretsch
and Thurik’s (1997) argument that economic growth results from the straggle of
the managed and the entrepreneurial sectors. Audretsch and Thurik (1997) is just
an example of a small but significant body of recent literature addressing explicitly
the relationship between the small business sector and economic growth (Acs &
Audretsch, 1993; Acs et al., 1999; Carree et al., 2000; Thurik, 1996; Wennekers
& Thurik, 1999). Like Acs (1992), these works identify entrepreneurship with the
small business sector and study industry dynamics and the contribution to GDP
growth of various groups of firms classified by size. These works take an eco-
nomic approach and contribute significantly to our understanding of the dynamic
of business ownership and its impact on development, of the relationship between
employment, self-employment and development, and of firm-size distribution and
economic growth.
Finally, when discussing the relationship, if any, between entrepreneurship and
macroeconomic activity, it is important to consider the role paid by government
regulation and public policy. In addition to the cultural norms discussed in
Section 3, governments and political activity in general also influence the context
within which individuals make entrepreneurial decisions. Government actions
and political events create new institutional structures for entrepreneurial action,
encouraging some activities and discouraging others (Dobbin & Dowd, 1997).
28 MARIA MINNITI
Public policy shapes the rules of competition and creates niches where investment
and entrepreneurial activities may be perceived as being more or less attractive.
Harper (1998) argues explicitly that the nature of our political and economic
institutions influences alertness. Those institutions and policies that improve
transparency and entitlement tend to increase the subjective perception of the link
between actions and outcome. They increase, therefore, the number of individuals
who have an internal locus of control. Harper’s central argument is that “an
environment of freedom is more likely than other environments to generate
internal locus of control beliefs and acute entrepreneurial alertness” (1998,
p. 253). Government regulation also affects the fate of individual organizations
and entire industries as well, for example, by disrupting established ties between
organizations and resources (Carroll, Delacroix & Goodstein, 1988; Stinchcombe,
1965). Finally, Baumol (1990) argues that institutional arrangements affect
the quantity and type of entrepreneurial efforts and that “. . . the exercise of
entrepreneurship can sometimes be unproductive or even destructive, and that
whether it takes one of these directions or one that is more benign depends heavily
on the structure of payoffs in the economy – the rules of the game” (Baumol, 1990,
pp. 898–899).
In general, the legal and institutional framework is crucial in determining
the quantity and quality of entrepreneurial behavior. Legal incentives for en-
trepreneurship are mainly rooted in the fiscal regime and in the laws concerning
bankruptcy, they also influence individuals’ perceptions of legal transparency
and entitlement. Competition rules, instead, address the regulation of entry, trade
barriers and anti-trust policy. Overall, the institutional framework defines the
incentives for individuals to transform perceived opportunities into actions, and
contribute significantly to determine to what extent the external environment is
supportive of and conducive to entrepreneurial behavior.
6. CONCLUSION
Using Kirzner’s theory as the starting point and unifying theme, this paper
provides a survey of the literature on entrepreneurship in various disciplines.
Who is the entrepreneur? According to Kirzner, the entrepreneur is an alert
individual. Entrepreneurship is a change in the ends-means framework of this
individual. Such change happens because the potential entrepreneur is “alert”
to new possibilities for action. Kirzner argues that the differences between alert
and non-alert individuals lay in the alternative evaluations they make about their
circumstances. Similarly, cognitive psychology suggests the existence of schema.
That is, evolving mental models of entrepreneurial alertness. Alert individuals
Entrepreneurship Studies 29
have more complex schema about change than non-alert individuals. The
phenomenological psychology view is consistent with this interpretation and adds
systems of typification and relevancy. Any act of entrepreneurship has its meaning
for the entrepreneur within his system of relevancy. Systems of typification and
schema differ across individuals and, in some cases, prompt alertness.
Why do systems of typification and entrepreneurial schema vary across individ-
uals? This question is addressed, in both the psychology and economics literature,
by looking at intentionality and locus of control. Individuals with an internal locus
of control believe that events are contingent upon their own behavior. Thus, an
internal locus of control increases entrepreneurial alertness and, as a result, leads
to more entrepreneurship. The locus of control literature draws attention to the fact
that the entrepreneurial process is a multi-layered and complex phenomenon.
What does the entrepreneur do? The entrepreneur innovates and, by doing so,
creates new ventures of some sort. The sociology literature addresses this issue
by distinguishing between nascent entrepreneurs and entrepreneurial cycles. The
entrepreneurial cycle is the sequence of stages necessary for the transition from
an individual with an opportunity to an established new firm. The establishment
of a new venture requires the choice and the commitment to a specific set
of actions.
What determines the specific sequence of entrepreneurial actions selected by
the entrepreneur? The actions required by the entrepreneurial cycle are contingent
upon the context in which they are taken. Understanding the entrepreneurial
context requires the understanding of what socio-economic variables provide
incentives for individuals to become entrepreneurs, and, most important, what
knowledge entrepreneurs possess of their environment. The Austrian literature
suggests that the knowledge problem is that of coordinating dispersed knowledge.
Entrepreneurial knowledge is just a specific case of the Austrian knowledge
problem. To complement the Austrian view, the strategic adaptation literature
emphasizes the pro-active behavior of individuals whom, after having identified
opportunities, gather the resources necessary to exploit these opportunities. The
population ecology approach, instead, emphasizes external factors such as the
sources of opportunities and the availability of social capital.
Is social capital relevant to entrepreneurial decisions? The sociology literature
stresses that social capital is important because it allows individuals to obtain
resources that are otherwise unavailable to them. The role played by social capital
in entrepreneurial decisions is best understood in the context of embeddedness and
social networks. Embeddedness is relevant to entrepreneurship because it helps the
entrepreneur to identify resources and constraints when committing to founding
a new organization. Social networks, instead, improve the entreprenur’s ability to
pursue and exploit commercial opportunities.
30 MARIA MINNITI
But what happens after the initial stages of the entrepreneurial process have
taken place? Does entrepreneurship cease to exist or does it become irrelevant?
The study of the entrepreneurial context leads organically to research into firm-level
entrepreneurial activities. In this context, the literature on strategy and corporate
entrepreneurship identifies organizational and environmental factors that affect a
firm’s entrepreneurial behavior. For example, the resource-based approach views
entrepreneurship as one of the possible resources upon which the competitive
advantage of the firm is built. The transaction costs approach, instead, analyzes the
relationship between entrepreneurial behavior and firm profitability and identifies
entrepreneurial actions as the source of coordination activities that result in superior
performance.
As the discussion about entrepreneurship progresses and moves from the
individual to the firm level, the question of the aggregate effects of entrepreneurial
behavior arises. Is more entrepreneurship desirable? Is there a relationship
between entrepreneurial behavior and economic growth? Recent empirical
studies show that the amount of entrepreneurial activity differs significantly
across countries and across different regions of the same country with potentially
significant effects on business activity and development. The neo-classical
economics approach argues that, as a result of entry and innovativeness, the
channel through which entrepreneurship influences growth is productivity.
Complementary models exploit the insight of complexity and evolutionary theory
to add social and cultural circumstances to the allocational and distributional
issues raised by endogenous growth studies.
Finally, is there a connection between entrepreneurship, governments, and
institutions? Government actions and political events certainly create institutional
structures that may encourage or thwart entrepreneurial action. Those institutions
and policies that improve transparency and entitlement tend to increase the
subjective perception of the link between actions and outcome. This is so because
they ultimately increase the number of individuals who have an internal locus of
control.
Overall, and in spite of so many different approaches, there seems to be a
movement towards agreeing that entrepreneurship is about emergence. Low and
MacMillan (1988) suggest that research on entrepreneurship should focus on
new firm creation and its role in promoting economic progress. Shane and
Venkataraman (2000), on the other hand, suggest that the field of entrepreneurship
should study the discovery and exploitation of entrepreneurial opportunities, the
individuals involved, and the modes of action used to exploit the opportunities.
Both views focus on the creation of new economic activity. In contrast, Gartner
(1985, 1990, 2001) takes the position that entrepreneurship is about organiz-
ing and that it has a greater likelihood of being understood through the study
Entrepreneurship Studies 31
of firm creation. Importantly, both Low and MacMillan (1988) and Shane and
Venkataraman (2000) also include in the stated purpose of entrepreneurship a clear
interest in societal-level outcomes. Aldrich and Martinez (2001), while applying
a view similar to Gartner’s on entrepreneurship as “the creation of new organiza-
tions,” start from the more aggregate-level interest of sociology and hence find it
natural for entrepreneurship to consider societal-level outcomes.
The review of topic and approaches presented in this paper shows clearly that
entrepreneurship is a multi-faceted phenomenon. Further research is needed in
all areas to understand the motivations and logic behind entrepreneurial behavior
and its impact on individuals, firms, and macroeconomic activity. If we take
entrepreneurship seriously, we recognize its complexity. The rules and practices
of the entrepreneurial processes are complex. They are embedded in the socio-
economic environment of the entrepreneur and include past experiences, culture
and institutions, and random accidents. Hopefully, we are on our way to studying
better entrepreneurial behavior and to find new ways to understand the complex.
ACKNOWLEDGMENTS
Financial support from the W. F. Glavin Center for Global Management is
gratefully acknowledged. Many thanks go to Roger Koppl and an anonymous
referee for helpful comments and suggestions. All errors are mine.
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ENTREPRENEURSHIP,
INDUSTRY EVOLUTION AND
ECONOMIC GROWTH
ABSTRACT
The purpose of this paper is to provide a link between entrepreneurial activity
on the one hand, and industry evolution and economic growth on the other.
The role that entrepreneurship plays in innovative activity is explained. The
link between entrepreneurship and industry evolution through the spillover
of knowledge in generating entrepreneurial activity is analyzed. This implies
that the relationship between entrepreneurship and growth is identified. In
particular, this paper finds that entrepreneurship generates a positive pulse
in the evolution of industries in such a way that fosters economic growth.
1. INTRODUCTION
Explanations for economic growth have generally been restricted to the realm of
macroeconomics (Krugman, 1991; Romer, 1990). However, a different scholarly
tradition linking growth to industrial organization dates back at least to Schumpeter
(1934). In his 1911 classic treatise, Theorie der wirtschaftlichen Entwicklung,
Schumpeter proposed a theory of creative destruction, where new firms with
entrepreneurial spirit displace the tired old incumbents, ultimately leading to a
higher degree of economic growth. Even in his 1942 classic, Capitalism, Socialism
and Democracy, Schumpeter (1942, p. 13) still argued that entrenched large
corporations tend to resist change, forcing entrepreneurs to start new firms in order
to pursue innovative activity, “The function of entrepreneurs is to reform or revo-
lutionize the pattern of production by exploring an invention, or more generally, an
untried technological possibility for producing a new commodity or producing an
old one in a new way . . . To undertake such new things is difficult and constitutes
a distinct economic function, first because they lie outside of the routine tasks
which everybody understands, and secondly, because the environment resists in
many ways.”
The purpose of this paper is to provide a link between entrepreneurial activity
on the one hand, and industry evolution and economic growth on the other. In
Section 2 of this paper, the role that entrepreneurship plays in innovative activity
is explained. The link between entrepreneurship and industry evolution is the focus
of Section 3. In Section 4, the spillover of knowledge in generating entrepreneurial
activity is analyzed. In Section 5, the relationship between entrepreneurship and
growth is identified. Finally, in Section 6 conclusions are presented. In particular,
this paper finds that entrepreneurship generates a positive pulse in the evolution of
industries in such a way that fosters economic growth.
for the trouble of building it. Third, they will receive some of the benefits. Fourth,
they can lay hold of the resources and, finally, they can defeat, or at least avoid
being defeated by their opponents.
Concerning the second condition, a large literature has emerged focusing
on what has become known as the appropriability problem. The underlying
issue revolves around how firms that invest in the creation of new economic
knowledge can best appropriate the economic returns from that knowledge
(Arrow, 1962). Audretsch (1995) proposes shifting the unit of observation away
from exogenously assumed firms to individuals – agents with endowments of
new economic knowledge. But when the lens is shifted away from focusing upon
the firm as the relevant unit of observation to individuals, the relevant question
becomes, How can economic agents with a given endowment of new knowledge
best appropriate the returns from that knowledge?
The appropriability problem confronting the individual may converge with that
confronting the firm. Economic agents can and do work for firms, and even if they
do not, they can potentially be employed by an incumbent firm. In fact, in a model
of perfect information with no agency costs, any positive economies of scale or
scope will ensure that the appropriability problems of the firm and individual con-
verge. If an agent has an idea for doing something different than is currently being
practiced by the incumbent enterprises – both in terms of a new product or process
and in terms of organization – the idea, which can be termed as an innovation, will
be presented to the incumbent enterprise. Because of the assumption of perfect
knowledge, both the firm and the agent would agree upon the expected value of
the innovation. But to the degree that any economies of scale or scope exist, the
expected value of implementing the innovation within the incumbent enterprise
will exceed that of taking the innovation outside of the incumbent firm to start a
new enterprise. Thus, the incumbent firm and the inventor of the idea would be
expected to reach a bargain splitting the value added to the firm contributed by the
innovation. The payment to the inventor – either in terms of a higher wage or some
other means of remuneration – would be bounded between the expected value of
the innovation if it implemented by the incumbent enterprise on the upper end,
and by the return that the agent could expect to earn if he used it to launch a new
enterprise on the lower end. Thus, each economic agent would choose how to best
appropriate the value of his endowment of economic knowledge by comparing the
wage he would earn if he remains employed by an incumbent enterprise, w, to the
expected net present discounted value of the profits accruing from starting a new
firm, . If these two values are relatively close, the probability that he would choose
to appropriate the value of his knowledge through an external mechanism such as
starting a new firm, Pr(e), would be relatively low. On the other hand, as the gap be-
tween w and becomes larger, the likelihood of an agent choosing to appropriate
Entrepreneurship, Industry Evolution and Economic Growth 43
the value of his knowledge externally through starting a new enterprise becomes
greater, or
Pr(e) = f ( − w) (1)
This model refocuses the unit of observation away from firms deciding whether to
increase their output from a level of zero to some positive amount in a new industry,
to individual agents in possession of new knowledge that, due to uncertainty, may
or may not have some positive economic value. Once one drops the assumption
of perfect information, both firm and economic agent are confronted with uncer-
tainty. It is this uncertainty inherent in new economic knowledge, combined with
asymmetries between the agent possessing that knowledge and the decision mak-
ing vertical hierarchy of the incumbent organization with respect to its expected
value, that potentially leads to a gap between the valuation of that knowledge.
How the economic agent chooses to appropriate the value of his knowledge, that
is either within an incumbent firm or by starting or joining a new enterprise will be
shaped by the knowledge conditions underlying the industry. Under what Nelson
and Winter (1982) term as the routinized technological regime the knowledge
conditions will be favorable to innovation by established firms. Secrecy, patent
protection or difficulties to imitate will tend the agent to appropriate the value of
his new ideas within the boundaries of incumbent firms. Thus, the propensity for
new firms to be started should be relatively low in industries characterized by the
routinized technological regime.
By contrast, under the entrepreneurial regime the agent will tend to appropriate
the value of his new ideas outside of the boundaries of incumbent firms by starting
a new enterprise. Thus, the propensity for new firms to enter should be relatively
high in industries characterized by the entrepreneurial regime.
Audretsch (1995) suggests that divergences in the expected value regarding new
knowledge will, under certain conditions, lead an agent to exercise what Albert
O. Hirschman (1970) has termed as exit rather than voice, and depart from an
incumbent enterprise to launch a new firm. But who is right, the departing agents
or those agents remaining in the organizational decision making hierarchy who,
by assigning the new idea a relatively low value, have effectively driven the agent
with the potential innovation away? Ex post the answer may not be too difficult.
But given the uncertainty inherent in new knowledge, the answer is anything but
trivial a priori.
Thus, when a new firm is launched, its prospects are shrouded in uncertainty.
If the new firm is built around a new idea, i.e. potential innovation, it is uncertain
whether there is sufficient demand for the new idea or if some competitor will
have the same or even a superior idea. Even if the new firm is formed to be an
exact replica of a successful incumbent enterprise, it is uncertain whether sufficient
44 DAVID B. AUDRETSCH AND A. ROY THURIK
demand for a new clone, or even for the existing incumbent, will prevail in the
future. Tastes can change, and new ideas emerging from other firms will certainty
influence those tastes.
Finally, an additional layer of uncertainty pervades a new enterprise.
Stinchcombe (1965) named four conditions that make up his “liability of new-
ness”; social conditions that affect the survival rate of new organizations. These
conditions are: the ease of obtaining skills; the degree of initiative and responsibil-
ity within the workforce; the trustworthiness of strangers; and finally, the strength
of the ties between customers and established firms.
In our modern society, with extensive law and emancipated customers, the
third and fourth condition are such that they usually do not affect the survival
rate in a negative way. But the first two conditions still remain. It is not known
how competent the new firm really is, in terms of management, organization, and
workforce. At least incumbent enterprises know something about their underlying
competencies from past experience. Which is to say that a new enterprise is
burdened with uncertainty as to whether it can produce and market the intended
product as well as sell it. In both cases the degree of uncertainty will typically
exceed that confronting incumbent enterprises.
3. INDUSTRY EVOLUTION
This initial condition of not just uncertainty, but greater degree of uncertainty
vis-à-vis incumbent enterprises in the industry is captured in the theory of firm
selection and industry evolution proposed by Boyan Jovanovic (1982). Jovanovic
presents a model in which the new firms, which he terms entrepreneurs, face costs
that are not only random but also differ across firms. A central feature of the model is
that a new firm does not know what its cost function is, that is its relative efficiency,
but rather discovers this through the process of learning from its actual post-entry
performance. In particular, Jovanovic (1982) assumes that entrepreneurs are unsure
about their ability to manage a new-firm startup and therefore their prospects for
success. Although entrepreneurs may launch a new firm based on a vague sense of
expected post-entry performance, they only discover their true ability – in terms of
managerial competence and of having based the firm on an idea that is viable on the
market – once their business is established. Those entrepreneurs who discover that
their ability exceeds their expectations expand the scale of their business, whereas
those discovering that their post-entry performance is less than commensurate
with their expectations will contact the scale of output and possibly exit from the
industry. Thus, Jovanovic’s model is a theory of noisy selection, where efficient
firms grow and survive and inefficient firms decline and fail.
Entrepreneurship, Industry Evolution and Economic Growth 45
recent studies focusing on the relationship between firm size, age and employee
compensation (Audretsch, 1995). By deploying a strategy of compensating factor
differentials, where factor inputs are both deployed and remunerated differently
than they are by the larger incumbent enterprises, suboptimal scale enterprises
are to some extent able to offset their size-related cost disadvantages.
Just as it has been found that the gap between the MES and firm size lowers
the likelihood of survival, there is evidence suggesting that factors of production,
and in particular labor, tend to be used more intensively (that is, in terms of hours
worked) and remunerated at lower levels (in terms of employee compensation).
Taken together, the empirical evidence on survival and growth combined with that
on wages and firm size suggests how it is that small, suboptimal scale enterprises
are able to exist in the short run. In the initial period of learning, during which
time the entrepreneur discovers whether he has the right stuff and whether he is
able to adapt to market conditions, new firms are apparently able to reduce the
cost of production in order to compensate for their small scale of production.
In the current debate on the relationship between employment and wages it is
typically argued that the existence of small firms which are sub-optimal within
the organization of an industry represents a loss in economic efficiency. This
argument is based on a static analysis, however. When viewed through a dynamic
lens a different conclusion emerges. One of the most striking results is the finding
of a positive impact of firm age on productivity and employee compensation, even
after controlling for the size of the firm. Given the strongly confirmed stylized fact
linking both firm size and age to a negative rate of growth (that is the smaller and
younger a firm, that faster it will grow but the lower is its likelihood of survival),
this new finding linking firm age to employee compensation and productivity sug-
gests that not only will some of the small and sub-optimal firms of today become
the large and optimal firms of tomorrow, but there is at least a tendency for the
low productivity and wage of today to become the high productivity and wage of
tomorrow.
What emerges from the new theories and empirical evidence on innovation
and industry evolution is that markets are in motion, with many firms entering the
industry and a large number of firms exiting from the industry. But is this motion
horizontal, in that the bulk of firms exiting are comprised of firms that had entered
relatively recently, or vertical, in that a significant share of the exiting firms had
been established incumbents that were displaced by younger firms? In trying
to shed some light on this question, Audretsch (1995) proposes two different
models of the evolutionary process of industries over time. Some industries
can be best characterized by the model of the conical revolving door, where
new businesses enter, but where there is a high propensity to subsequently exit
from the market. Other industries may be better characterized by the metaphor
Entrepreneurship, Industry Evolution and Economic Growth 47
offering a viable product that can be produced efficiently will grow and ultimately
approach or attain the MES level of output. The remainder will stagnate, and
depending upon the severity of the other selection mechanism – the extent
of scale economies – may ultimately be forced to exit out of the industry.
Thus, the persistence of an asymmetric firm-size distribution biased towards
small-scale enterprise reflects the continuing process of the entry of new firms
into industries and not necessarily the permanence of such small and sub-optimal
enterprises over the long run. Although the skewed size distribution of firms
persists with remarkable stability over long periods of time, a constant set of small
and suboptimal scale firms does not appear to be responsible for this skewed
distribution.
4. KNOWLEDGE SPILLOVERS
The recent wave of studies revealing that small enterprises serve as the engine of
innovative activity in certain industries (Acs & Audretsch, 1988, 1990; Audretsch,
1995) is particularly startling, because the bulk of industrial R&D is undertaken
in the largest corporations; small enterprises account for only a minor share
of R&D inputs (Cohen & Klepper, 1992; Scherer, 1992). Thus, the model of
the knowledge production function seemingly implies that innovative activity
favors those organizations with access to knowledge-producing inputs – large
organizations. The more recent evidence identifying the role of small firms as a
source of innovative activity raises the question, Where do entrepreneurial small
firms get the innovation producing inputs, that is the knowledge?
One suggested answer is that although the model of the knowledge production
function may certainly be valid, the implicitly assumed unit of observation
which links the knowledge inputs with the innovative outputs – at the level of
the establishment or firm – may be less valid. Instead, a new literature suggests
that knowledge spills over from the firm or research institute producing it to a
different firm commercializing that knowledge (Griliches, 1992). This view is
supported by theoretical models which have focused on the role that spillovers
of knowledge across firms play in generating increasing returns and ultimately
economic growth (Krugman, 1991; Romer, 1986).
An important theoretical development is that geography may provide a relevant
unit of observation within which knowledge spillovers occur. The theory of local-
ization suggests that because geographic proximity is needed to transmit knowl-
edge and especially tacit knowledge, knowledge spillovers tend to be localized
within a geographic region. The importance of geographic proximity for knowl-
edge spillovers has been supported in a wave of recent empirical studies by Jaffe
Entrepreneurship, Industry Evolution and Economic Growth 49
(1989), Jaffe, Trajtenberg and Henderson (1993), Acs, Audretsch and Feldman
(1992, 1994), Audretsch and Feldman (1996) and Audretsch and Stephan (1996).
That knowledge spills over is barely disputed. In disputing the importance of
knowledge externalities in explaining the geographic concentration of economic
activity, Krugman (1991) and others do not question the existence or importance
of such knowledge spillovers. In fact, they argue that such knowledge externalities
are so important and forceful that there is no compelling reason for a geographic
boundary to limit the spatial extent of the spillover. According to this line of
thinking, the concern is not that knowledge does not spill over but that it should
stop spilling over just because it hits a geographic border, such as a city limit, state
line, or national boundary. The claim that geographic location is important to the
process linking knowledge spillovers to innovative activity in a world of e-mail,
fax machines and cyberspace may seem surprising and even paradoxical. The res-
olution to the paradox posed by the localization of knowledge spillovers in an era
where the telecommunications revolution has drastically reduced the cost of com-
munication lies in a distinction between knowledge and information. Information,
such as the price of gold on the New York Stock Exchange, or the value of the Yen
in London, can be easily codified and has a singular meaning and interpretation.
By contrast, knowledge is vague, difficult to codify and often only serendipitously
recognized. While the marginal cost of transmitting information across geographic
space has been rendered invariant by the telecommunications revolution, the
marginal cost of transmitting knowledge, and especially tacit knowledge, rises with
distance.
Von Hipple (1994) demonstrates that high context, uncertain knowledge, or
what he terms as sticky knowledge, is best transmitted via face-to-face interaction
and through frequent and repeated contact. Geographic proximity matters in
transmitting knowledge, because as Kenneth Arrow (1962) pointed out some
three decades ago, such tacit knowledge is inherently non-rival in nature, and
knowledge developed for any particular application can easily spill over and have
economic value in very different applications. As Glaeser, Kallal, Scheinkman
and Shleifer (1992, p. 1126) have observed, “intellectual breakthroughs must
cross hallways and streets more easily than oceans and continents.”
The importance of local proximity for the transmission of knowledge spillovers
has been observed in many different contexts. It has been pointed out that, “business
is a social activity, and you have to be where important work is taking place.”1 A sur-
vey of nearly one thousand executives located in America’s sixty largest metropoli-
tan areas ranked Raleigh/Durham as the best city for knowledge workers and for
innovative activity.2 The reason is that “A lot of brainy types who made their way to
Raleigh/Durham were drawn by three top research universities . . . U.S. businesses,
especially those whose success depends on staying at the top of new technologies
50 DAVID B. AUDRETSCH AND A. ROY THURIK
and processes, increasingly want to be where hot new ideas are percolating. A pres-
ence in brain-power centers like Raleigh/Durham pays off in new products and new
ways of doing business. Dozens of small biotechnology and software operations
are starting up each year and growing like kudzu in the fertile climate.”3 Almeida
(1996) shows that foreign firms use local plants to tap in to local knowledge.
Not only did Krugman (1991, p. 53) doubt that knowledge spillovers are not ge-
ographically constrained but he also argued that they were impossible to measure
because “knowledge flows are invisible, they leave no paper trail by which they
may be measured and tracked.” However, an emerging literature (Jaffe, Trajtenberg
& Henderson, 1993) has overcome data constraints to measure the extent of knowl-
edge spillovers and link them to the geography of innovative activity. Jaffe (1989),
Feldman (1994) and Audretsch and Feldman (1996) modified the model of the
knowledge production function to include an explicit specification for both the spa-
tial and product dimensions. Jaffe (1989) used the number of inventions registered
with the United States patent office as a measure of innovative activity. By contrast,
Audretsch and Feldman (1996) and Acs, Audretsch and Feldman (1992) developed
a direct measure of innovative output consisting of new product introductions.
The consistent empirical evidence supports the notion knowledge spills over
for third-party use from university research laboratories as well as industry R&D
laboratories. This empirical evidence suggests that location and proximity clearly
matter in exploiting knowledge spillovers. Not only have Jaffe, Trajtenberg and
Henderson (1993) found that patent citations tend to occur more frequently within
the state in which they were patented than outside of that state, but Audretsch
and Feldman (1996) found that the propensity of innovative activity to cluster
geographically tends to be greater in industries where new economic knowledge
plays a more important role. Prevezer (1997) and Zucker, Darby and Armstrong
(1994) show that in biotechnology, which is an industry based almost exclusively on
new knowledge, the firms tend to cluster together in just a handful of locations. This
finding is supported by Audretsch and Stephan (1996) who examine the geographic
relationships of scientists working with biotechnology firms. The importance of
geographic proximity is clearly shaped by the role played by the scientist. The
scientist is more likely to be located in the same region as the firm when the relation-
ship involves the transfer of new economic knowledge. However, when the scientist
is providing a service to the company that does not involve knowledge transfer,
local proximity becomes much less important. Zucker, Darby and Armstrong
(1998) show that the most productive scientists in the California biotechnology
are connected to firms through employment or ownership. Spillovers occur in this
industry for the scientist to financially exploit his knowledge.
There is reason to believe that knowledge spillovers are not homogeneous across
firms. In analyzing the role of spillovers for large and small enterprises separately,
Entrepreneurship, Industry Evolution and Economic Growth 51
Acs, Audretsch and Feldman (1994) provide some insight into the puzzle posed by
the recent wave of studies identifying vigorous innovative activity emanating from
small firms in certain industries. How are these small, and frequently new, firms
able to generate innovative output while undertaking generally negligible amounts
of investment into knowledge generating inputs, such as R&D? The answer
appears to be through exploiting knowledge created by expenditures on research
in universities and on R&D in large corporations. Their findings suggest that the
innovative output of all firms rises along with an increase in the amount of R&D
inputs, both in private corporations as well as in university laboratories. However,
R&D expenditures made by private companies play a particularly important role
in providing knowledge inputs to the innovative activity of large firms, while
expenditures on research made by universities serve as an especially key input for
generating innovative activity in small enterprises. Apparently large firms are more
adept at exploiting knowledge created in their own laboratories, while their smaller
counterparts have a comparative advantage at exploiting spillovers from university
laboratories.
In addressing the questions how and why knowledge spills over, an assumption
implicit to the model of the knowledge production function is challenged – that
firms exist exogenously and then endogenously seek out and apply knowledge
inputs to generate innovative output. Although this may be valid some, if not most
of the time, the evidence from biotechnology suggests that, at least in some cases, it
is the knowledge in the possession of economic agents that is exogenous. In an effort
to appropriate the returns from that knowledge, the scientist then endogenously
creates a new firm. Thus, the spillover of knowledge from the source creating it,
such as a university, research institute, or industrial corporation, to a new-firm
startup facilitates the appropriation of knowledge for the individual scientist(s) but
not necessarily for the organization creating that new knowledge in the first place
(Audretsch & Stephan, 1996).
While Romer (1990, 1994) and Krugman (1991) identified the role that
knowledge spillovers and externalities play in generating endogenous growth,
they are less precise about the actual mechanism by which knowledge spills over.
Entrepreneurial small firms are one such mechanism transmitting the spillover
of knowledge. Thus, an increase in the role of entrepreneurship activity may
facilitate such knowledge spillovers and therefore subsequent growth.
5. ECONOMIC GROWTH
There is a considerable gap of research linking entrepreneurship to economic
growth. The reasons for this void in the state of knowledge about the impact
52 DAVID B. AUDRETSCH AND A. ROY THURIK
6. CONCLUSIONS
While economic growth has traditionally remained in the analytic domain of
macroeconomics, the lens of evolutionary economics provides linkages across
multiple units of observation, spanning the individual, the firm, the industry, and
ultimately macroeconomic growth. Entrepreneurship plays a central role in the
growth process, because it is the assessment of ideas that leads not just to change
and growth, but also does this through the mechanism of starting a new firm.
Higher rates of entrepreneurship tend to generate a greater degree of turbulence
within industries. Not only do more firms enter industries, but the exit rates are
also greater, reflecting a greater degree of search activity relative to routinized
activity.
The positive relationships found between entrepreneurship and industry
turbulence do not necessarily imply a superior economic performance. However,
an emerging body of empirical evidence clearly suggests a positive link between
entrepreneurship and growth that holds not just for firms, but also for geographic
units of observation, including the city, region and even country. Those regions
and countries that have a greater degree of entrepreneurial activity also enjoy
higher rates of growth.
A question still to be answered is from where does the new knowledge originate.
Is it the R&D activities within the young firm, synergies within networks of small
firms, spillovers from universities or from larger incumbent firms. A follow-up
question is why and how these spillovers occur and how they can be stimulated.
54 DAVID B. AUDRETSCH AND A. ROY THURIK
NOTES
1. “The Best Cities for Knowledge Workers,” Fortune, 15 November, 1993, p. 44.
2. The survey was carried out in 1993 by the management consulting firm of Moran,
Stahl and Boyer of New York City.
3. “The Best Cities for Knowledge Workers,” Fortune, 15 November, 1993, p. 44.
ACKNOWLEDGMENTS
This paper is the result of a series of visits by David Audretsch as a Visiting
Research Fellow at the Tinbergen Institute and by Roy Thurik as the Ameritech
Research Scholar at the Institute for Development Strategies, Indiana University.
We would like to thank Candice Henriquez, Hidde Wiersma and an anonymous
referee for their helpful comments and suggestions.
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ON AUSTRIAN ANALYSIS OF
ENTREPRENEURSHIP AND MY OWN
William J. Baumol
ABSTRACT
All of economics recognizes the importance of entrepreneurship, but until
the work of the Austrians, little was done about it. Neoclassical economics
could not deal with it in its models, because formal optimization is largely
irrelevant and because the entrepreneur’s innovation is, by definition, purely
heterogeneous. The Austrians, with their flexibility of method, were able to
break through, following Schumpeter’s great contribution. My own work on
the subject solved the method problem by discussing not what activities the
entrepreneurs undertake, but how their services are allocated between such
things as contributions to production and rent seeking.
INTRODUCTION
It is not accidental that what the literature has produced on the theory of
entrepreneurship is largely attributable to the Austrian economists, including in
this group their successors in other countries. In contrast, one can say of the role
of the entrepreneur in the mainstream mathematical writings of the firm much
what Mark Twain said of the weather – everyone talks about the subject but no
one does anything about it. Every economist surely must be prepared to concede
that entrepreneurs are (even if for reasons not fully specified) of great importance.
But in standard microtheory they are completely invisible.
First, let me recall the two senses in which the term is used and indicate
why neither of them permits it a role in the standard models. Sometimes, as
in the writings of Sharon Gifford (see particularly 1998), or the teachings in
the business schools, the entrepreneur is the organizer of new firms, whether
or not the enterprises are novel in operation or organization, and that is surely
the meaning of the French or the German terms for the activity. But for other
writers, following Schumpeter (as I usually do) the entrepreneur is an inno-
vator, who is always engaged in doing something that was never done before,
and not just founding yet another business entity of a sort often in existence
before.
Now there are two reasons why neither entrepreneur fits comfortably and
perhaps does not fit at all into the current mainstream formulation of the firm.
First, the product of the entrepreneur’s activity is markedly heterogeneous.
It is, perhaps, even the ultimate extreme among the products that are not
identical. Indeed, as I have argued, it is mere tautology that tells us the output of
Schumpeter’s entrepreneur must be a heterogeneous product. Though mainstream
theorists have recently begun to find ways to incorporate imperfect substitutes
even into their general equilibrium models, here the differentiation of the products
is so fundamental as to resist the standard mathematical treatments of the
firm.
Even more critical is the orientation of the mathematical models to optimization
and maximization, which certainly fits in well with routine business decisions.
Gifford has shown in her book that even such an approach can cast valuable light
on the structure of entrepreneurial decisions. But the fact remains that much of
entrepreneurial decision making has little or nothing to do with optimization
(or even with Herbert Simon’s “satisficing”) so that the writers in the arena
under discussion are forced to conclude that, though the entrepreneur is almost
all-important, they have nothing to say on the subject.
Austrian economics, because it is not so tightly constrained by unswerving
allegiance to any particular analytical method or such a method’s peculiar
strengths and limitations, can, in contrast, provide significant insights on this
important but highly elusive subject. The classic Schumpeterian model in which
the entrepreneur finds he can earn profits only by innovating, and can obtain an
enduring flow of profits only by constantly innovating, is the prime example. And
it is an example important for the discussion here because it is so clearly not the
end of the story. That is, it can be used to make clear that Austrian analysis is not
designed to terminate examination of any phenomenon such as entrepreneurship,
but is rather calculated to invite further investigation in search of additional
insights.
On Austrian Analysis of Entrepreneurship and My Own 59
entrepreneur, but also of the pertinence of the concept of equilibrium itself for the
behavior of the economy in reality.
all of which are pursued entrepreneurially, with constant alertness for innovation
opportunities.
The central point here is that the rules of the game – the structure of the
economy’s payoffs – can and do change. And when they change they can
confidently be expected to modify the allocation of the economy’s entrepreneurs
between production and rent seeking. History readily provides striking examples.
Thus, during the reigns of the last Plantagenets and the early Tudors, service to
the King was a primary source of income, privilege and perhaps most critical,
landed property. As a result, the evidence indicates, economic activity by leading
subjects was focused in this direction, with productive investment by the magnates
a very new phenomenon, following the innovative example of Edward IV. And
during the reign of the Stuarts, when Parliament succeeded in circumscribing
the rent-granting powers of the monarch, it is arguable that the economy’s
entrepreneurs’ activities were redirected toward commerce and production,
thereby providing part of the explanation for the subsequent British economic
success in the European economy of the early 19th century.
What was true on those occasions remains true now. Entrepreneurs can still
be tempted to redirect their efforts by changes in the structure of payoffs. This
indicates the importance of avoidance of governmental forms of intervention that
end up providing significant opportunities for rent seeking, and for the benefits of
foreclosure of rent seeking opportunities that derive from other sources. Thus, I
maintain that the analysis that takes entrepreneurship as another allocable resource
not only possesses explanatory power, but also can be helpful for design of policy.
The analysis also helps us to see why free market economies are characterized
by so much greater an abundance of productive entrepreneurship than was found
in earlier societies. The rule of law, along with rights of property and its protection
from arbitrary confiscation, the enforceability of contracts and a variety of other
protections have made productive activities less risky and more effective avenues to
wealth than they were before. This along with some closing down of rent-seeking
opportunities and opportunities for respectable wealth acquisition though orga-
nized violence have reallocated entrepreneurial effort in directions that contribute
to prosperity and growth. Entrepreneurship in the free market was not created by
mysterious means, by spontaneous generation – it was merely redirected from
what it had previously been doing.
book (2002). The central topic of that book is the extraordinary growth record
of the free market economies, and the reasons why no other form of economic
organization has come close to its productive and innovative accomplishments
over any protracted period of time. The relevance to the discussion here should
already be clear from my previous observations on the attributes of the free
market economy that apparently have contributed so substantially to the volume
of activity in productive entrepreneurship. But there is much more to the story,
in particular in the drive toward routinization of innovation and its implications
for entrepreneurship.
The story here, in brief, is that in the market economies the most visible and
active forms of competition are found in oligopolistic industries, where rivals’
surveillance of one another’s activities is direct and where the actions of any
one enterprise in a market can be expected to elicit rivalrous responses from
the others. Directly relevant to the discussion here is the important subsector of
the group of oligopolistic industries that are characterized as “high-tech” and
that are responsible for the bulk of innovative activities that take place within
established firms. For many of such firms innovation is not only important,
it can be a matter of life and death. The resulting pressures have led those
enterprises to take whatever measures they can to minimize their risk of falling
behind rivals in the innovation “arms race” that encompasses the industry. To
do so, they have, as far as they could, taken the innovative activities on which
they depend out of the hands of the independent inventors and entrepreneurs,
and brought them inside the firm, into business operated and controlled R&D
facilities.
This is the sense in which innovation activity has indeed grown more routine and,
according to government statistics, some 70% of R&D activity is now conducted
in this way in the United States. The activity as carried out by private business has
become routine in many ways. Its budget is determined centrally, in competition
with the firm’s expenditures on all of its other major activities such as advertising
and plant construction. The firm’s management may select its R&D subsidiary’s
organization structure, decide on its facilities and even, in a surprising number of
cases, it will decide what should be invented. As this is being written, for example,
it has been announced by Microsoft that its R&D is about to be redirected from the
addition of new working features to increases of the users’ security from invasion of
viruses as well as the confidentiality of what is written and saved on the computer.
This presumably will be a centrally directed reorientation of the activities of the
firm’s R&D personnel, and it is a pattern that is to be encountered throughout
industrial research. This is a far cry from the inspired and heterodox efforts of
legend, toiling in attic and basement to come up with a working version of an
invention that exists initially only in the inventor’s mind, and the work of the
entrepreneur whose alertness enables him to observe the existence or prospect of
64 WILLIAM J. BAUMOL
this invention and whose efforts are designed to see it to completion, all the way
to the marketplace.
Yet the routinization story by itself is surely an exaggeration. Neither the inde-
pendent innovator nor the independent entrepreneur has vanished from the face
of the earth. On the contrary, they are alive and well and appear to be as active and
productive as ever. There are lists of the important innovative breakthroughs of
the 20th century and a substantial number of them if not the majority are derived
from these sources rather than from the laboratories of business enterprises. Of
course, once they become successful, the individuals involved typically organize
themselves into business firms such as Xerox, Polaroid and Microsoft, and those
firms in turn often turn to routinization of their innovation activities. But they, in
turn, are followed by still other entrepreneurs and inventors, and the process goes
on, bringing ever more new products and new processes to the economy.
These developments have evolved in a way that appears to fall into a pattern.
Rather than serving primarily as substitutes, the continuing activities of the
entrepreneurs and inventor have followed a direction rather different from the
routinized activities of the firm’s innovating personnel.
The most obvious direction has been that of the business firms, whose routinized
innovation tended to follow relatively routine directions. They have been slanted
toward incremental improvements rather than revolutionary breakthroughs. User
friendliness, increased reliability, marginal additions to application, expansions of
capacity, flexibility in design, these and many other types of improvement have
come out of the industrial R&D facilities, with impressive consistency, year after
year, and often pre-announced and pre-advertised.
In contrast, if one takes any of the lists of the primary conceptual breakthroughs
of the century that has just come to an end, the great leaps forward in unanticipated
directions, an impressive proportion is seen to have stemmed from the indepen-
dent innovators’ sector, as has just been said. It is the unaffiliated inventors and
entrepreneurs who have tended to be the suppliers of the dramatic breakthroughs,
the ones that deservedly receive the most attention and are most widely recognized
and remembered.
One is tempted to draw from this description the conclusion that the lone
inventors and the entrepreneurs are the clear winners as prime contributors to
economic growth and standards of living, but this is by no means an open and shut
case. Without in any way seeking to denigrate the entrepreneurs’ enormous con-
tribution, it is nevertheless appropriate to reconsider what the routine innovative
activities of the large firms have accomplished. And indeed, it is possible to argue
that though their outputs have usually been less dramatic and less spectacular, tak-
ing the incremental contributions together and summing their accomplishments,
one comes away with the judgment that their accomplishment is not compara-
On Austrian Analysis of Entrepreneurship and My Own 65
tively minuscule. Indeed, there are many cases where the summed incremental
contributions plainly outperform the contribution of the original breakthrough.
A very clear example is the electronic computer. The first computer obviously
constituted a revolutionary breakthrough in concept. But, as has often been done,
we can easily compare its speed, computing capacity and memory with what is
available today in instruments with tiny fractions of the earliest instruments’ bulk
and weight and a spectacular reduction in cost. We realize quickly that a fairly
low-end personal computer today can outperform the original in each of these
attributes by a vast multiple, and with far greater reliability, user friendliness and
range of applications. Accordingly, the bulk of the speed, computing power and
memory capacity of today’s computers is probably attributable to the combined
increment additions made by routine research activities in corporate facilities.
Other careful observers have extended such examples, and have concluded that
incremental and routinized innovation activities have been responsible for a very
respectable share of the contribution of innovation to economic growth in the
20th century.
Yet there is something misleading about such a comparison, because it casts
the innovative activity in the large firms and that of the independent innovative
in the role of rivals, as producers of substitute products, each vying for victory
over the other. But it seems clear that this is not generally what has happened.
Rather, there has tended to be specialization, with the outputs of the two groups
tending to complementarity rather than rivalry. More than that, there is a tendency
toward serendipity between the two, with each facilitating and supplementing the
work of the other. The nature of the specialization is suggested by the preceding
discussion. The independent inventor and his entrepreneur partner have tended
to be those who produced the radical departures from what were then current
products and processes. The big novel idea, the unprecedented way of thinking,
the heterodox approach, has been disproportionately in their hands. But with such
breakthroughs as raw materials, the groups specializing in routinized innovation
have taken over and gone on with the task of transforming the breakthrough models
into more easily usable, more powerful and more marketable products, raising them
from infancy into mature products with substantial markets and massive outputs.
Thus, the result has arguably been super-additive, with the total contribution to the
economy’s productive powers greater than the sum of the contributions for which
each was individually responsible.
The firms’ takeover of the original inventions from the unaffiliated inventors and
entrepreneurs have contributed compensation to the latter, thereby encouraging
their activity. Moreover, the inventors have often learned from the less spectacular
discoveries in the industrial labs and this has aided them in their subsequent work.
The other side of the matter is the fact that the initial breakthrough has so often
66 WILLIAM J. BAUMOL
served as the vital ingredient in the work of improvement that was subsequently
undertaken by routinized innovation activity. Thus, albeit not perfectly clean-cut,
there has been specialization, with considerable benefits to both parties, and the
economy has been better off as a result.
More than that, it follows that the growth of routinization in the innovation
process has not threatened the entrepreneur with obsolescence. He seems in no
danger of disappearance or of being deprived of a market for his activities. In this
respect, Schumpeter’s remark on the growth of routinization, while not incorrect,
may be somewhat misleading.
CONCLUDING COMMENT
One of the hallmarks of Austrian economics has been its unwillingness to be
tied down to any dogma on method, and certainly has resisted pressures for
rigid formalism in analysis. It is this that has enabled it to begin to shed light
on subjects such as entrepreneurship, that are ill-suited to formalistic treatment,
for reasons I have already suggested. And this is of critical importance, because
entrepreneurship is widely accepted as a vital activity, one without understanding
of which the market economy’s workings really cannot be comprehended.
On this, let me not be misunderstood. I believe that formal analysis has accom-
plished much and will continue to contribute both understanding and powerful
analytic methods. But in an arena such as economics there is no one set of
methods that is the right approach everywhere, and this, too, Austrian analysis has
demonstrated.
Here, I have tried to go one step further, and show how someone not raised
in the Austrian tradition can nevertheless build on the Austrian approaches and
accomplishments and perhaps even add something more to the insights they have
provided.
REFERENCES
Baumol, W. J. (1993). Entrepreneurship, management and the structure of payoffs. Cambridge, MA:
MIT Press.
Baumol, W. J. (2002). The free-market innovation machine: Analyzing the growth miracle of capitalism.
Princeton, NJ: Princeton University Press.
Gifford, S. (1998). The allocation of limited entrepreneurial attention. Boston, MA: Kluwer Academic
Publishers.
Kirzner, I. (1979). Perception, opportunity and profit. Chicago, IL: University of Chicago Press.
Kirzner, I. (1997). Entrepreneurial discovery and the market process: An Austrian approach. Journal
of Economic Literature, 35, 60–85.
ENTREPRENEURSHIP AND
DEVELOPMENT: CAUSE OR
CONSEQUENCE?
ABSTRACT
This paper discusses the inherent tension in the notion of entrepreneurship as
developed by Ludwig von Mises and Israel Kirzner. Given that entrepreneur-
ship is an omnipresent aspect of human action, it cannot also be the “cause”
of economic development. Rather, for economic development to take place,
certain institutions must be present in order for the entrepreneurial aspect
of human action to flourish. After further developing this theoretical insight,
an in-depth analysis of the institutions necessary for entrepreneurship
is considered.
Little else is requisite to carry a state to the highest degree of opulence from the lowest barbarism,
but peace, easy taxes, and a tolerable administration of justice; all the rest being brought about
by the natural course of things. All governments which thwart this natural course, which force
things into another channel or which endeavor to arrest this progress of society at a particular
point, are unnatural, and to support themselves are obliged to be oppressive and tyrannical.
Adam Smith (1776, p. xliii)
1. INTRODUCTION
The question of why some nations are rich and others are poor has been at
the center of economic debate for over two centuries. While the post-WWII
In any real and living economy, every actor is always an entrepreneur and speculator . . . Eco-
nomics, in speaking of entrepreneurs, has in view not men, but a definite function. This function
is not the particular feature of a particular special group or class of men; it is inherent in every
action and burdens every actor . . . The term entrepreneur as used in catallactic theory means:
acting man exclusively seen from the aspect of the uncertainty inherent in every action (1949,
pp. 252–253).
Economic decision makers do not simply react to given data and allocate their
scarce means to realize given ends. The entrepreneurial element in human action
entails the discovery of new data and information; discovering anew each day not
only the appropriate means, but the ends that are to be pursued (Kirzner, 1973,
pp. 30–87). Moreover, the ability to spot changes in information is not limited to
a selective group of agents – all agents posses the capacity to do so.
Herein lies the dilemma in the literature on entrepreneurship and economic
development. Given the Austrian insight that entrepreneurship is omnipresent, en-
trepreneurship cannot also be claimed to be the “cause” of economic development.
There are countries that have not achieved a level of economic development consis-
tent with their endowment, the state of technology, and the level of human capital
investment in the country, yet economic actors are still coping with uncertainty
and striving to be alert to hitherto unrecognized opportunities for gain. Obviously,
Entrepreneurship and Development 69
empirical studies of the various institutions that are the causes of entrepreneurship.
Finally, in Section 5, we summarize our findings and provide concluding remarks.
Given such, we must also consider the societal institutional environment in terms
of the incentives it provides the entrepreneur in exploiting potential arbitrage
opportunities. Here we can make a connection with the motives of Schumpeter’s
entrepreneur in terms of the necessity of private property. However, we must
be careful to avoid distorting Kirzner’s notion of entrepreneurship. It is critical
to remember that Kirzner’s entrepreneur need not own any resources to fulfill
his function:
The pure entrepreneur . . . proceeds by his alertness to discover and exploit situations in which
he is able to sell for high prices that which he can buy for low prices . . . It is not yielded by
Entrepreneurship and Development 73
exchanging something the entrepreneur values less for something he values more highly. It
comes from discovering sellers and buyers of something for which the latter will pay more that
the former demand. The discovery of a profit opportunity means the discovery of something
obtainable for nothing at all. No investment is required; the free ten-dollar bill is discovered to
already be within one’s grasp (1973, p. 48).
However, as Harper (1998) has pointed out, although the ownership of property
is not a necessary condition for alertness, it would be extremely difficult for
entrepreneurs to execute on the opportunities they have observed without it (in
Kirzner’s example the “sellers” and “buyers” involved in the transaction did not
have known control of the related resources). Moreover, although the entrepreneur
need not start with any assets, it is quite possible that he will own some of the
capital necessary to execute on his plan (Kirzner, 1973, p. 49, 1985).
The third view that we will consider is the notion of entrepreneurship in history as
one of “betting on ideas” (Brenner, 1985; Mokyr, 1990). Historians, in an attempt to
explain the economic advancement of developed countries, often use this notion
of entrepreneurship. Its main focus is on the uncertainty of innovation as well
as the risks and gambles involved in changing a known production process, or
introducing a new product. Through historical analysis of economic development,
this notion concludes that a number of institutions facilitated entrepreneurs in
their role as risk takers and innovators. That is, the rules of the game provided the
stability and incentive for individuals to take risks. Examples include the creation
of firms to diversify risk (Mokyr, 1990), a stable monetary policy (Brenner, 1985),
a predictable rule of law, the introduction of bills of exchange, insurance, private
property, a standardized accounting methodology, the development of a widely
understood business ethic and a regular and systematic code of government taxation
(Birdzell & Rosenberg, 1986, pp. 29–30, 113–139). These institutions served to
facilitate innovative behavior due to decreased uncertainty and therefore decreased
risks. Prior to the development of these institutions, the gamble of undertaking
potentially innovative activities was in many cases too high. With these institutions
in place, prospective entrepreneurs were able to shed a portion of the risk and
participate in such activities. This notion of entrepreneurship provides insight into
the impact of various institutions on the risk/reward tradeoff that economic agents,
acting within them, face.
Despite differences in the notion of entrepreneurship, each of the notions
emphasizes the dual role of entrepreneurship in the economic process – this is
represented in Fig. 1. The entrepreneur, in discovering previously unexploited
profit opportunities, pushes the economy from an economically (and techno-
logically) inefficient point (A) towards the economically (and technologically)
efficient production point (B). Moreover, in discovering new technology and
new production processes, which use resources in a more efficient manner, the
74 PETER J. BOETTKE AND CHRISTOPHER J. COYNE
Fig. 1.
entrepreneurial process shifts the entire production possibility curve out from
“pp 1” to “pp 2” (Kirzner, 1985).9 This shift represents the essence of economic
growth – an increase in real output due to increases in real productivity.
Additionally, we can find further parallels that tie the varying concepts of
entrepreneurship together – specifically the institutions or environment that are
necessary for the entrepreneur to fulfill his function. We have already discussed
the importance of private property for all three notions of entrepreneurship.
Moreover, we can put forth several other general categories of institutions which
apply to all three views of entrepreneurship: a notion of freedom, a rule of law
which is certain, general and equally applicable to all, freedom of choice, and
the ability to freely contract with others (Birdzell & Rosenberg, 1986; Brenner,
1994; Harper, 1998; Mokyr, 1990; North, 1994; Olson, 1996).10 We will return
to a discussion of the institutions that encourage entrepreneurship in Section 5 of
this paper when we consider empirical studies on the topic.
of neoclassical growth economics and the role – or lack thereof – that the
entrepreneur and institutional organization play in that framework.
Neoclassical growth theory has long overlooked the importance that institutions
play in economic growth (Kirzner, 1985; North, 1994). Simply put, for Neoclas-
sical economists, institutions did not matter. Instead, they focused on calculating
equilibrium as well as the relevant prices, variables and outputs for arriving at that
end state. It was not until the postwar period that economists began to realize the
importance of the entrepreneur as the driver of economic progress. Several decades
later (1960s–1970s), economists began to focus on institutions in their analysis of
economic growth (Kasper & Streit, 1998). As Stiglitz writes:
The neoclassical view prevailed until 30–40 years ago, when people became convinced that
the laws of supply and demand did not explain everything about economic equilibria . . . The
breakthrough came when people began to recognize that economic theory ought to be able to
explain the reason for institutions in a society, the functions they serve and the forms they take
(2000, pp. 2–3).
Capital (K) was originally deemed important for long-term growth since it was
assumed that growth was positively correlated to the accumulation of capital,
which in turn is a function of savings and net investment. Soon thereafter,
economists began focusing on the relationship between capital, labor (L) and
technology (Tech). An increase in labor was seen as having a positive influence
on growth. Likewise, technological advances shifted the production function out,
allowing for increased levels of output. Growth theory was further refined when
economists realized the importance of human capital. Increases in the skills and
knowledge (SK) of the labor force had a positive correlation with increases in
productivity. Moreover, natural resources (NR) were included as an important
determinant in economic growth. This was a logical inclusion because natural
resources, like all other factors, are scarce and there was rising concern in the late
1960s that the supply of some natural resources might soon become exhausted.
Finally, in the 1970s some studies indicated that the structural organization of
economic activity changes (ST) as income changes, or that macroeconomic
growth was an extension of microeconomic foundations.
While not denying the importance of the factors mentioned above, the
neo-classical growth model suffers from its inability to incorporate the relation-
ship between time and the institutional structure.11 In short, the neoclassical model
fails to ask the pertinent questions why? and what? Why is there capital accumula-
tion through forgone consumption and investment or a lack thereof? Why are there
76 PETER J. BOETTKE AND CHRISTOPHER J. COYNE
new technological advances in some countries and not others? Why is existing
technology used more efficiently in some places as compared to others? What
causes laborers to invest in their own development and what causes employers
to invest in their employees? Why are natural resources used in different ways in
different countries and why are the same resources used more efficiently in some
countries as compared to others? What are the incentives that economic actors
face and why do they act as they do? These questions can only be answered in the
institutional context. If some countries have higher capital accumulation than oth-
ers, or faster and more innovative technological advances, or a more highly skilled
labor force, we can conclude that there are incentives in place to encourage this
behavior. The neoclassical growth paradigm is incapable of capturing this infor-
mation and therefore is unable to accurately predict economic development.12 As
North writes:
Neoclassical theory is simply an inappropriate tool to analyze and prescribe policies that will
induce development. It is concerned with the operation of markets, not with how markets
develop . . . When applied to economic history and development it . . . ignored the incentive
structure embodied in institutions . . . In the analysis of economic performance through time it
contained two erroneous assumptions: (i) that institutions do not matter; and (ii) that time does
not matter (1994, p. 359).
The emptiness of growth theory is present not only in its inability to consider
the rules of the game and the incentives that those rules provide, but also in its
failure to understand the growth process itself. An economic analysis lacking
institutional considerations has led many economists to offer misguided policy
advice. For an example of this, one need only look at the fall of the Soviet empire
and the inability of western economists to both predict its occurrence and to offer
pertinent development advice directly after the fact.
Human interaction in an economy relies on regular, expected patterns of
behavior. The rules of the game facilitate interaction and reduce the coordination
costs of undertaking economic activities by making actions more predictable. In
addition, the institutions that arise provide an incentive structure that influences
the actions that economic agents, including entrepreneurs, will take. Given that
the entrepreneur is the catalyst of economic growth, any theory of economic
development must consider the deeper issues that effect the entrepreneurial aspect
of human action. These issues include a broad range of institutions including
political, legal and sociological considerations such as culture, ideology, values
and preferences.13 Additionally, in order to arrive at more robust results, economic
growth theorists must recognize that development is the result of a mixture of
formal and informal rules and that the same rules will have different consequences
when applied to different economies. Moreover, political regimes directly influ-
ence development through both the intended and unintended consequences of their
Entrepreneurship and Development 77
that are correlated with economic growth are grounded in these two institutions.
In a study of five post-communist countries, it was found that the two countries
(Russia and Ukraine) placed in the “backward group” diverged from the others
largely due to differences in protection of property. The study also confirmed that
these countries had the weakest rule of law. Courts were used less and the cost of
interacting with government was higher in these countries (Johnson, McMillan
& Woodruff, 2000). In addition to property and the rule of law, the previously
mentioned survey also considered firm performance (growth, contraction and
start-ups) and the development of market infrastructure – which are directly linked
to the core institutions.
One is able to further realize the importance of the core institutions by analyzing
the “unofficial economy.” We normally see an underground economy in those
countries where property rights and the rule of law do not exist or are poorly
defined or enforced. Extralegal activities evolve in order to circumvent the current
institutional structure which prevents or retards key economic activities. This
usually occurs through the prohibition of certain transactions, or the failure to
enforce transactions due to poorly defined property rights or rule of law. Examples
of institutions that stunt economic growth include government, police and/or court
corruption, excessive taxation and/or regulation, unstable and/or inconsistent
monetary and fiscal policy (Frye & Shleifer, 1997; Gwartney, Holcombe &
Lawson, 1998, 1999; Johnson, Kaufmann & Zoido-Lobaton, 1998; Johnson,
McMillan & Woodruff, 1999, 2000; Schleifer, 1997; Schleifer & Vishney, 1993,
1994; de Soto, 1989, 2000).
There have been several studies which attempt to measure the unofficial
economy and the variables that cause its existence (Enste & Schneider, 2000;
Johnson, Kaufmann & Shleifer, 1997; Johnson, Kaufmann & Zoido-Lobaton,
1998). The findings of these studies serve to highlight the institutional structure – or
lack thereof – which encourages underground activity. These studies have identified
several general relationships between the institutional structure and underground
economic activity. First, there is high correlation between the percentage of total
GDP comprised by the unofficial economy and the level of regulation – the unof-
ficial economy comprises a large share of GDP in those countries with stringent
and excessive regulations. Second, higher taxes on businesses lead to higher levels
of unofficial economic activity. Third, higher levels of corruption – government,
police, and courts – lead to higher levels of unofficial economic activity. The study
of five post-communist countries discussed above supports these findings. Russia
scored a 4 out of 5 in terms of regulation (the higher the score the worse the regu-
lations for business) and scored last in regulatory discretion and lax enforcement
of rules (Johnson, McMillan & Woodruff, 2000). Furthermore, in a separate but
related study, Ukraine scored last in terms of tax structures that helped business
Entrepreneurship and Development 79
with Russia not far behind. Both countries also scored extremely low in terms of
rule of law (Johnson, Kaufmann & Zoido-Lobaton, 1998). Clearly the lack of insti-
tutions in these countries is highly correlated with their lack of economic growth.
Capital flight is yet another indicator which highlights the influence of the in-
stitutional environment on entrepreneurship and hence, economic growth. Again,
the issue of capital flight is directly linked to the core institutions – private prop-
erty and the rule of law. It has been established that foreign capital only matters
after private property has been established. Even with capital at the entrepreneur’s
disposal, there will be little incentive for him to invest it without property rights
(Johnson, McMillan & Woodruff, 2000).15 Additionally, as discussed in Section
2, the notion of entrepreneurship – especially for Kirzner – does not require the
ownership of any resources to undertake entrepreneurial activities. However, as
indicated, it is often the case that the entrepreneur does own resources that are
used in the execution of his plan. Furthermore, even if the entrepreneur does not
own or contribute any of his own capital, it is a safe assumption that capital will
be needed from some source to accomplish his plan. It is in this aspect that we can
make the connection between the importance of well-defined property rights and
the notion of capital.
Property rights, while critical in encouraging capital flow into a country, are not
the only influencing factors. Other variables that play a key role in attracting capital
are the stability and certainty of the tax structure, macroeconomic stability (includ-
ing controlled inflation and stable monetary policy), trade rules and regulations
and the ability of agents to develop their own businesses and firms which in turn
allows for the development of investor confidence (Bhattacharya, 1999; Sheets,
1996; Wintrobe, 1998). Hernando de Soto has identified the following “effects”
that have allowed the West to develop capital:
(1) defining the economic potential of assets through securities, title, contract,
etc.;
(2) integrating legal information into one system;
(3) making people accountable through the legal system;
(4) making assets fungible by representing them in some standard form facilitating
interaction and exchange;
(5) forming a network of people which allows assets to move between agents; and
(6) protecting transactions via the rule of law (2000, pp. 49–62).
Recalling that the role of institutions is to remove uncertainty and facilitate social
interaction, the effects identified by de Soto make logical sense. In those countries
where the environment is characterized by uncertainty and riskiness, there is great
potential for a lack of capital which makes it difficult for entrepreneurs to carry
their plans to fruition.
80 PETER J. BOETTKE AND CHRISTOPHER J. COYNE
those that have adopted these core institutions as well as others that stem from it
– freedom of choice, predictable government activity, rules conducive to market
and firm development, freedom of contract and exchange, etc. – have also grown
at a faster rate as compared to their counterparts which have adopted different
institutions. The adoption of these institutions has provided an incentive structure
which encourages the entrepreneurial aspect of human action, and hence continued
economic progress.
5. CONCLUSION
While economists have a difficult time arriving at unanimous agreement, there are
a few general principles where the profession is able to find common ground. It is
agreed that incentives matter and that the institutional environment in which the
economic agent acts serves as an incentive structure which guides and influences
action. Moreover, it is widely agreed that the entrepreneur is the catalyst of
economic progress.
The Austrians have long realized the importance of the entrepreneur and the need
for economic analysis of the institutional organization that influences economic
actors. For the Austrians, the entrepreneurs are not a separate class of individuals
who fulfill an entrepreneurial function. Rather, entrepreneurship is an omnipresent
aspect of human action such that all individuals are entrepreneurs. Given this,
entrepreneurship cannot be the cause of economic development. Instead, we must
look at the rules of the game and determine the behaviors which those incentives
encourage and discourage. We have demonstrated that entrepreneurship is a con-
sequence of a country’s development – specifically the adoption and development
of institutions that encourage the entrepreneurial aspect of human action. Stimu-
lating entrepreneurial action will in turn spur economic development and growth.
Therefore, if economic growth is the goal, attention should be paid to achieving
the institutional mix that encourages the entrepreneurial aspect of human action.
Neoclassical growth theory is ill equipped to deal with the time and institutional
aspects that are critical for a firm understanding of economic development. The
formalized models overlook the deeper issues – institutional evolution, political,
legal and sociological – that influence entrepreneurship. There is a robust research
program for Austrians and Neoclassicals alike in determining an analytical
framework by which we are able to evaluate the effectiveness of institutions on
growth and development.
We determined that the two core institutions necessary for achieving the goal
of encouraging entrepreneurship are private property and the rule of law. While
these are not the only institutions that influence entrepreneurship, the impact of all
82 PETER J. BOETTKE AND CHRISTOPHER J. COYNE
other institutions stems from the adoption of these core institutions. Determining
the institutions which encourage entrepreneurship and implementing them are
very different endeavors. There are many barriers to transition including political,
bureaucratic, and resistance to change. Institutions which are effective in one
country may fail to have the same impact in other countries. This is due to the fact
that institutions operate in a moral and cultural context, which in some cases may
hamper the workings of the market. This is not a result of the market as such, but
rather how agents decide to act within it.
NOTES
1. For further discussion on entrepreneurship in the literature (see Kirzner, 1973, pp.
75–84). For a discussion of the historical role of the entrepreneur in economic theory (see
Blaug, 1998; Soltow, 1968). For a discussion of the development of entrepreneurship in
the Austrian school (see Kirzner, 1994).
2. Baumol (1990) makes the distinction between “productive” and “unproductive”
entrepreneurship. If anything, his analysis further highlights the simple fact that institutions
matter. Our analysis of the institutional structure dovetails nicely with Baumol’s thesis in
that we realize that the societal organization channels the entrepreneurial aspect of human
action towards certain activities. However, while Baumol focuses on productive (i.e. inno-
vation, etc.) versus unproductive (i.e. rent seeking and organized crime) entrepreneurship
we focus on this aspect of human action as being transformative or not. Transformative
entrepreneurship requires alertness to hitherto unknown opportunities. An example of this
is the recent trend of drug dealers in Baltimore lowering the age of their distributors and
providing them with mopeds. This entrepreneurial activity (in the sense that it reflected
alertness to a previously unknown opportunity) lowers the cost of getting caught and
raises the cost of the police catching the distributors. Furthermore, this activity is neither
productive nor unproductive in the sense that Baumol uses these terms.
3. For a further discussion of Schumpeter’s analysis of entrepreneurship grounded in
Walrasian general equilibrium (see Rothbard, 1997).
4. Schumpeter was careful to distinguish between “innovation” and “invention”:
This function does not essentially consist in either inventing anything or otherwise creating the
conditions which the enterprise exploits. It consists in getting things done (1950, p. 132).
And further juxtaposing the role of inventor with the entrepreneurial role of innovation:
As long as they are not carried into practice, inventions are economically irrelevant. And to carry
any improvement into effect is a task entirely different from the inventing of it . . . Although
entrepreneurs of course may be inventors . . . they are inventors not by nature of their function
but by coincidence and vice versa (1960, pp. 88–89).
Innovation on the other hand can be characterized as the introduction of a new good(s),
introducing new production or technical method(s), opening a new market, new sources of
raw materials or new forms of industry organization (1960, p. 66).
Entrepreneurship and Development 83
countries that do not need foreign aid. Our argument about entrepreneurship and the institu-
tional environment is simply a variant of this empirical claim – entrepreneurship generates
economic growth within the right institutional environment. Entrepreneurial activity outside
of that institutional environment will not be effective in generating economic growth. Our
argument leads us back to the quote from Adam Smith that is at the beginning of this paper
– if you get the right basic institutions, all else takes care of itself in the natural course of
individuals realizing the mutual gains from exchange.
15. Another point to consider is that weak financial markets may not prohibit economic
growth if companies are able to reinvest their own profits, see Johnson, McMillan and
Woodruff (2000).
16. There is some empirical literature linking entrepreneurship to economic growth in
the industrial organization context. While these studies do not focus on entrepreneurship
as an omnipresent aspect of human action, they do realize the importance of the forma-
tion of firms as a key element in manifesting entrepreneurial activity and hence, economic
growth. This literature serves as an extension of the underlying Austrian insight regard-
ing entrepreneurship. See Audretsch, Leeuwen, Menkveld and Thurik (2001); Audretsch,
Carree, Stel and Thurik (2002); Reynolds, Miller and Maki (1995); and Reynolds, Storey
and Westhead (1994) for work in this area.
17. For a study of regulation barriers to establishing businesses, see Djankov, La Porta,
Silanes and Shleifer (2000) and Parente and Prescott (1994). See Sautet (2000) for a dis-
cussion of the necessity of firms for the exploitation of discovered profit opportunities.
ACKNOWLEDGMENTS
We acknowledge the financial assistance of the J. M. Kaplan Fund to support our
research. The usual caveat applies.
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DIFFERENTIATION AND CONTINUITY
IN THE MARKET ECONOMY
G. B. Richardson
ABSTRACT
The effective working of market economies is dependent, for reasons not
fully recognised, on the existence, and on the relative stability, of differences
in the capabilities of individual firms. General equilibrium theory abstracts
from these circumstances and is therefore unable to explain how economic
adjustment actually takes place; a proper appreciation of the role played by
differentiation and continuity enables to do this and to assess the scope and
limitations of the process.
We must conclude, therefore, that although uncertainty about what other people
will do can be reduced by reciprocal undertakings, their effectiveness is limited by
the residual uncertainty, particularly about tastes and technology that inevitably
remains. Nevertheless, the world goes round, as the institutions, structures, laws
and practices of market economies have evolved in adaptation to this circumstance.
In order to understand how market economies work, we have to ask ourselves how
effective business planning is possible despite the fact that reciprocal undertakings
cannot provide full assurance that related activities essential to a contemplated
investment, whether complementary or competitive, will also be undertaken.
General equilibrium models, by presuming that all business decisions are based
on the existence of a complete set of contracts, provide no answer to that question
and may mislead us as to where an answer can be found.
This paper is concerned with two circumstances, familiar to us in real life,
which do not feature in general equilibrium theory, nor indeed in most economic
model building. These circumstances are differentiation and continuity. Individual
people obviously exhibit differences in their ability to perceive and to respond
to particular opportunities, differences attributable to their innate talents, their
situation and their experience. And these differences are relatively persistent; they
usually change only gradually over time.
Systems of organised cooperation, such as firms, likewise exhibit differentiation
and continuity. They have, in other words, particular capabilities which fit them
for some lines of activity better than for others, differences attributable in part, of
course, to differences in the talents and experience of those working within them,
but also to differences in organisation, experience, market connections, goodwill
and reputation. Firms will also differ, as do individuals, in how much expansion
they can safely undertake at any particular time. Again as do individuals, they will
differ also – and importantly – in what may perhaps best, if ponderously, be termed
“the structure of their awareness,” it being upon this that will depend the nature
of the profit opportunities they are likely to perceive.2 And all these capabilities,
although subject to development, will exhibit a degree of continuity. There is likely
to be a relationship, through this continuity of capability, between the changing
activities that a firm undertakes over time; and the rate of change will obviously
also tend to be limited by the durability of fixed equipment.
These two circumstances, differentiation and continuity, will naturally favour
some division of labour both among individuals and among the firms in within
which they are organised. This consideration weighed heavily with Adam Smith
both in his account of the increasing productivity of individuals and in his very
important account of how specialisation among enterprises both brings about,
and is brought about by, increasing total output. “The Division of Labour.” as he
famously put it, “is limited by the Extent of the Market.” Later theorists responsible
Differentiation and Continuity in the Market Economy 93
for the model of perfect competition, so influential since its development a century
after Smith, in effect rejected this famous principle by assuming the existence of
many firms doing the same thing. There seems little doubt that, in the endeavour
to develop from the contributions of Smith and earlier writers a more accurate and
more formalised theory of the determination of prices and outputs, important ideas
were lost from sight.
It might be argued that neo-classical theory was entitled to abstract from differ-
ences in the comparative advantage between firms on the ground that these were
not relevant to the matter in hand – that of identifying an equilibrium configuration
of prices and outputs towards which they system would move. In fact, however, the
opposite is the case. Differentiation and continuity can be shown to be conditions
necessary for the achievement of economic order. Were all firms to be equally
able to perceive and evaluate a profit opportunity, then it would in effect be open
to none of them; it is differences in firms’ perceptions of an opportunity, in their
evaluation of it and in their ability to respond, that can narrow the field sufficiently
to offer individual firms a chance of success. And just as differentiation reduces the
risk of excessive competitive supply, so continuity reduces the risk that activities
complementary to the investment being considered, whether on the side of demand
or of supply, will not be in place.3
The ability of firms and individual to predict and to plan is assisted by the stability
of their environment, as afforded by the continuity to which we have referred. It is
further assisted by the fact that aggregates commonly show less variation than their
components. It is this circumstance that, in the market for consumer goods, makes
contractual arrangements with individuals, even where practical, rarely resorted to.
I have argued that differentiation and continuity can provide firms with sufficient
assurance to plan their investments, while competition continues to operate on costs
and prices and, through them, the allocation of resources. I have not maintained,
however, that these circumstances will necessarily be able to do so in all markets
and at all times. We have to ask ourselves whether differentiation and continuity
might at some times be too weak to provide the stability needed for enterprise
planning, or too strong for competition to exercise its traditional function. We have
to ask, to put the matter differently, whether market economies may sometimes fail,
either because uncertainty deters some worthwhile private long-term investment
or because competition is too weak to prevent exploitation and inefficiency. These
questions, even if they permit generalised answer, cannot properly be addressed
in the compass of this paper, although I hope that the analysis it contains, together
with further considerations to which I now wish to turn, may be of assistance in
doing so.4
There are some general reasons for expecting that in most markets for most of
the time, there will be sufficient differentiation to offer firms profit opportunities
94 G. B. RICHARDSON
to which they can safely respond. In Adam Smith’s day, transport costs were
frequently high enough for firms to have limited local markets, and as these costs
declined with improved communications, the consequence he envisaged was not an
increase in the number of businesses supplying the same market but a finer division
of labour among them. The differentiation provided by geographical location, in
other words, came to be replaced by that associated with specialisation in the
different stages of a process of production. Firms could enjoy the relative stability
afforded by local monopolies, or “particular markets,” in Marshall’s sense, while
competition on their frontiers maintained a downward pressure on prices and costs.
A firm may have a profit opportunity reserved for itself – at least for a time –
by successfully developing a new product, process or market. Such innovation has
been regarded as providing temporary abnormal profits, but the rate of technolog-
ical development is now so rapid in so many markets that continuous product and
process development is a condition for earning a rate of return sufficient to stay
in business. A firm’s competitive success in these circumstances will depend on
balancing the cost of product development against the prospect, which it provides,
of temporarily “reserved” profit opportunities.
In economic model building, market structure is normally featured as given,
as influencing the behaviour of firms rather than being influenced by it. In reality,
however, these structures evolve in response to circumstances and, should they
preclude informed decision-taking, or cause these decisions to be associated
with an unacceptable degree of risk, they are unlikely to remain unchanged. One
response to over-investment or to under-investment, occasioned by the presence
of a large number of firms with insufficiently differentiated capabilities, may be a
move towards consolidation. The United States oil industry in its early years, when
there were many producers, suffered from endemic over-production until John
D. Rockefeller forced through, by fair means and foul, a consolidation that, for
a time, brought about a closer adjustment of supply to demand. There are indeed
many instances of arrangements, with varying degrees of formality, which firms
have entered into, with the professed aim of achieving this objective. This aim
may not often have been achieved, the result – perhaps the intended result – being
merely to dampen competition, shelter efficiency and obtain monopoly returns.
But it is unreasonable to argue either that competition, if left untrammeled, would
always secure an orderly adjustment of supply to demand or that firms, faced with
the reality of maladjustment, can never be right to seek remedies.
Differentiation and continuity are necessary, I have argued, to enable firms to
take the informed decisions without which there could not be a rational economic
order. They are also necessary, as is more widely perceived, to enable competition
to exercise its selective function, its function, that is, of permitting successful firms
to grow at the expense of their less successful rivals. We should not interpret this
Differentiation and Continuity in the Market Economy 95
NOTES
1. I must confess, however, that my knowledge of the relevant literature does not entitle
me to the claim. But see Foss N. J.: The economic doctrines of an Austrian Marshallian;
George Barclay Richardson, The Journal of Economic Studies, 22, 23–44.
2. The notion of capabilities is now well established in the literature. Mrs Penrose makes
extensive use of it in her book: The Theory of the Growth of the Firm, Oxford University
Press, 1959 and 1995. I put it to somewhat different uses in my; Information and Investment,
Oxford University Press, 1960 and 1990, and in an article, now appended to that book, which
is entitled The Organisation of Industry.
3. This argument is presented more fully in my Information and Investment. I have
presented it here somewhat differently, having drawn on thinking carried out since I wrote
that book.
4. I try to deal with the issue somewhat more fully in Information and Investment.
5. It is appropriate here to refer to the work of Israel Kirzner; e.g. his Competition and
Entrepreneurship (1973), The University of Chicago Press. Professor Kirzner proceeds
from the observation that investment opportunities may be neglected, and desirable
economic adjustments consequently impeded, simply because of entrepreneurs’ lack
of sufficient awareness of what is not deemed to be in their interest or, as Professor
Loasby (and I) would rather put it, of what they are not interested in. There is no doubt
that this “subjective” consideration can produce a differentiated response to “objective”
opportunities. My concern in this paper, however, is with the circumstances which facilitate
or impede prediction and thus deny opportunities to those subjectively qualified to perceive
them.
6. I touch in this last paragraph upon evolutionary economics and the process of social
experimentation. I have chosen not to dwell on this theme as the importance of differentiation
and continuity for efficient “selection” and evolutionary development is widely appreciated.
the best known exposition probably being Nelson and Winter (1982), An evolutionary theory
of economic change, Harvard University Press, Cambridge, Mass. Less widely appreciated
is the importance of these circumstances in providing the stability necessary for enterprise
prediction and planning.
ENTREPRENEURSHIP AND THE
GENERATION OF KNOWLEDGE
William N. Butos
ABSTRACT
The received Austrian theory of entrepreneurship is considered in light of the
generation of knowledge. It is suggested that learning involving more than the
discovery of profit opportunities provides a way to endogenize knowledge and
to expand the scope of entrepreneurial activity. The theoretical and applied
aspects for entrepreneurial studies of this approach are discussed.
INTRODUCTION
This paper proposes a market process approach in which entrepreneurs not only
discover existing knowledge but also generate new knowledge, in terms of both
their own understanding of reality and of changes their actions induce in the market.
This focuses attention in directions compatible with an Austrian perspective and
also provides impetus for further theoretical and empirical work in entrepreneurial
studies.
Any Austrian perspective in entrepreneurial studies must proceed from the body
of work that Professor Israel Kirzner has produced. His contributions provide
economists with arguably the most carefully worked out theory of entrepreneurial
activity available. The observation that “Paris gets fed” suggests that something
similar to the coordinating process that Kirzner’s theory analyzes constitutes an
indispensable element to the understanding of how markets work. At the same
LEARNING
For Kirzner discovery and the action which follows hinge on an assumed capacity
by entrepreneurs to interpret the current situation and to formulate a view of the
future they imagine will entail profits for them. If the actions of entrepreneurs
are to be characterized as equilibrating, it must be presumed that they have
learned something about the environment that presents a genuine opportunity
for arbitrage profits; that is, entrepreneurs have become aware of some existing
exploitable configuration in prices. In Kirzner’s theory, it is in the course of their
market experience that entrepreneurs will have acquired relevant knowledge that
enables them to uncover or detect discrepancies in the prevailing market data and
100 WILLIAM N. BUTOS
which thereupon provides them with the opportunity to earn profits (1973, p. 71).
Economic analysis enters the picture at the moment of alertness, and it is the
sequence of subsequent actions that such alertness sets into motion that instantiates
the Kirznerian market process. Once that process is underway, Kirzner holds
that decisions made by market participants will be based on knowledge they will
learn in the course of their market activity. In Kirzner’s words: “decision-makers’
alertness to new possibly worthwhile ends and newly available means” suggests
that decisions may be understood as the result of a sequential “learning process
generated by the unfolding experience of the decisions themselves” (p. 36).
As noted earlier, in the course of the market adjustment process all market partic-
ipants in Kirzner’s theory gradually form more correct estimates of others’ plans
through the adjustment of prices made possible by the activity of entrepreneurs.
Entrepreneurial discovery and the subsequent activity it sustains set in motion a
market process that is coordinating: individuals’ plans will more closely dovetail
because entrepreneurial activity has induced, as a byproduct of its actions, the
dissemination of knowledge and the elimination of error (see Kirzner, 1992,
pp. 149–151).
Kirzner argues that economics studies only the implications of alertness. At the
same time, Kirzner holds that the process is driven by learning – discovery – and by
the mechanisms through which those discoveries are dispersed within the market
domain. Learning is central to this process because it opens up the possibility for the
systematic removal of error and hence legitimating the possibility for the process to
be coordinating. Kirzner’s theory, with the pivotal role that learning plays, provides
a non-Walrasian model of market adjustment based on the capacity of purposeful
agents to adapt their behaviors in response to perceived opportunities. If we are to
maintain, along with Kirzner, that the process is in some sense non-random, we
must suppose that learning is also systematic (or at least sufficiently so) if it is to
generate a process that itself is systematic or, in Kirzner’s theory, equilibrating.
But what does discovery and learning refer to in a market setting? Even if we are
content to postulate the entirely sensible notion that learning occurs, that does not
on its own tell us the learning capacities of agents in terms of what (if anything)
is being learned and what learning depends upon. Such questions go to the core
of subjectivism and its theory of agency and hence carry implications for theories
that purport to describe the market process. Boland (1982, Chap. 4) points out
that the way agents are modeled implicitly commits those agents to some position
concerning how they epistemically cope in their environments. In this view, how
a model works and the implications it sustains are not independent of the implicit
theory of learning its agents are presumed to follow. We can imagine, for example,
models generating results very different from each other depending on assumptions
regarding the capacity of agents to learn or the role of knowledge and learning in
Entrepreneurship and the Generation of Knowledge 101
the very specification of the model. Thus, Keynes’s bear speculators are assumed
to have little capacity to learn in the sense of revising what they take individually to
be the “safe” rate of interest. On the other hand, agents in perfect foresight models
face no apparent constraints on what they can learn and consequently such models
effectively devolve into models in which knowledge and learning have no role to
play, as in standard Walrasian models of static competitive equilibrium.
Complicating matters, Boland also argues that different theories of learning
and knowledge are not on scientific grounds equally plausible or correct.
Some, he holds, are more correct than others. This suggests that the specific
epistemic practices of agents are relevant to how we depict the market process.6
Entrepreneurs who only look to tea-leaves for guidance would presumably
generate market sequences different from entrepreneurs following more reliable
and grounded approaches. The point here is not directed at subjecting Kirzner’s
(or anyone else’s) implicit epistemics to the pointless exercise of prescriptivist
methodology, but, instead, to suggest that what one means by learning matters
because different conceptions of learning help to shape our theoretical models of
the market process. This is not a question of getting the “right” theory of learning
in hand as the more modest aim of simply developing and making more explicit
what one means by an agent and its capacities.
In Kirzner’s theory, entrepreneurial alertness and learning are confined to the
costless discovery of existing price differentials between input and output prices.
But if we wish to understand more fully how and why entrepreneurial activity is
equilibrating (and the circumstances under which it is likely not to be), we cannot
presume the result, viz., some sort of generic learning will inexorably occur, that we
are seeking to demonstrate. It would be useful, in other words, to make more explicit
what is meant by “alertness” and what it means to claim that entrepreneurs “learn.”
This question and its ramifications for Kirznerian entrepreneurship have
recently been explored by several Austrian economists. Among the more note-
worthy are those by David Harper (1996) and Young Bach Choi (1993). Harper’s
approach, which presents a “cognitive-logical perspective on the rationality
of the entrepreneur, on entrepreneurial learning and on the character of the
market process” (p. 31), uses a Popperian-inspired application of conjectures and
refutations to model entrepreneurial activity. Entrepreneurs formulate and put into
motion plans based on theories – conjectures – they expect will result in profits.
Their actions can be understood as guided by various methodological principles
that they choose to deploy depending on their problem situation and that allow
them to learn from their market experiences in order to correct and modify
plans and to generate new conjectures. In Harper’s treatment, entrepreneurial
learning is thus endogenized. Within this “growth of knowledge” framework,
entrepreneurial activity constitutes the principal mechanism for falsifying theories
102 WILLIAM N. BUTOS
was only hinted at in Butos and Koppl (1999, pp. 262–263, note 19). There,
learning was identified with the mechanisms that result in the individual’s forming
an interpretation of external reality. On Hayekian “sensory order” grounds, if what
we know about external reality is actually an interpretation, then our subjective
knowledge of reality has somehow been constructed by the brain.
Hayek’s cognitive theory provides an explanation of how this happens.8 In
Hayek’s terminology, the brain produces a classification (interpretation) of external
reality along any number of dimensions according to the perceived attributes the
mind has constructed. In effect, Hayek’s cognitive theory directs our attention
toward a conception of learning in which knowledge is generated. Aside from the
question of how cognitive activity works, a matter better left to cognitive specialists,
what matters is that such activity produces an output that we call knowledge. It
is this point that forms the principal motif of the discussion here. That is, our
interest is not in the psychology of cognitive activity, but in the implications of
such activity. While we often and correctly associate learning with mechanisms
by which existing knowledge is acquired or grasped, as is the case for Kirznerian
entrepreneurs, a Hayekian perspective reminds us that learning also includes the
transformation of existing knowledge and the generation of new knowledge. This
suggests that Kirznerian alertness should encompass the capacity of entrepreneurs
to discover knowledge and to generate new knowledge. In this “sensory order”
sense of what learning means, we can move beyond a conception of entrepreneurial
activity based on discovery of existing knowledge to a more inclusive one that also
highlights the generation of knowledge. What is important here is not the particular
explanation that Hayek offers to account for learning, but simply the recognition
that in looking at learning in this way, our attention is directed toward additional
considerations that may further our understanding of the market process.9
Table 1.
Sensory Order Market Order
market process instantiating such activity is extended beyond the discovery and
elimination of error. Thus, from the perspective of the carriage builders, their
actions were believed to be maximizing ex-ante. That this did not turn out to
be the case resulted from an innovation that they could not have known about
prior to the fact. Indeed, there was no existing opportunity to be discovered;
rather new knowledge (i.e. as represented by the invention of the automobile)
was generated and once that innovation became available can we then speak of
Kirznerian entrepreneurship springing into action, itself promoting subsequent.
endogenous changes that such activity puts into motion. Thus, the prices that
serve as the (temporary) “givens” for Kirznerian arbitrageurs are also byproducts
of the overall market process and represent, consequently, knowledge which also
has been generated.
In the view suggested here, the market process involves agents who have the
capacity to both discover and generate individual knowledge, their interactions,
and the generation of market level byproducts stemming from those interactions.
The process involves complex feedback loops operating at all levels and learning,
both in the sense of correcting mistakes and of producing new knowledge. In a
process of this kind, “market equilibrium” (in the sense of a description of a process
that has eliminated all error) refers to the logical implications of a particular model
without endogenous knowledge. The knowledge-generating perspective discussed
here provides scope for introducing endogenous knowledge that may allow for a
fuller treatment of the complexities associated with the market process and a basis
to empirically support a more complete range of behaviors ordinarily associated
with entrepreneurial activity.
In considering entrepreneurial activity in terms of a broad array of char-
acteristics, various Schumpeterian propensities might appear to provide a
useful starting point. The dynamic qualities of Schumpeterian entrepreneurs
find empirical expression in the way real-world markets work, suggesting the
desirability of incorporating such behaviors into market process theory.16 While
no disagreement is harbored in recognizing the role of such Schumpeterian
propensities, the discussion here seeks to highlight that the actions through which
these propensities are instantiated reflect a knowledge-generating process of the
entrepreneurs themselves and also of the changes in the market their actions
induce17 be a recognizable for the latter issue.
CONCLUSIONS
This paper has attempted to extend the received Austrian approach to en-
trepreneurship by broadening it to include the entrepreneur and the market as
knowledge-generating entities. Emphasis on the discovery and transmission of
108 WILLIAM N. BUTOS
Their actions change the resulting configuration of market prices and outputs.
This analysis has a natural extension to situations where only one agent (or Big
Player) operates in a regime of central planning, a scenario which has, of course,
been widely discussed and analyzed in economics as the socialist calculation
debate. In both cases, the issue is not simply the problems faced by Big Players in
acquiring necessary knowledge, but – from the perspective of the argument here –
how differing institutional forms – markets, Big Players in a market setting, and
central planning – affect the generation of knowledge and thereby the stability and
adaptability of the social order.
NOTES
1. Mises (1966) defines the entrepreneurial function in the following way: “The term
entrepreneur as used by catallactic theory means: acting man exclusively seen from the
aspect of the uncertainty inherent in every action” (p. 252). Kirzner (1973) refers to this as a
function which concerns “the very perception of the means-ends framework” (p. 33) and is
distinct from action once that means-end framework has been identified. Also see Salerno
(1993), who argues that Kirzner’s theory is distinct from Mises’.
2. Mises speaks of the “concantenation of the market” as an “outcome of the activities
of entrepreneurs, promoters, speculators, and dealers in futures and in arbitrage” (1966,
p. 327) which conveys a scope of entrepreneurial activity wider than Kirzner’s. See Kirzner
(1973, pp. 86–87) for a discussion of these differences.
3. See, for example, Kirzner (1973, p. 33–34).
4. This sort of “deliberation,” which Kirzner does not highlight, speaks to Mises’ notion
of “appraisement” (1966, pp. 331–333).
5. Kirzner (1973) deployed a single-period model formulation. Later on, Kirzner (1982)
developed a multi-period model to more effectively deal with uncertainty. See Kirzner
(2000, Chap. 13) for his discussion of these developments.
6. For example, following Boland (1982, p. 67), if a particular agent is modeled as a
pure inductivist, the researcher has effectively asserted an incorrect epistemology.
7. Kirzner (1973, p. 71) proposes a hard line separating psychology from economics,
arguing that economics begins with the brute fact of alertness. At the same time, he notes
“it is necessary to build formally into our theory the insight that such a learning process can
be relied upon” (pp. 71–72). Kirzner (1985, p. 26) suggests that “applied entrepreneurial
theorists should look to this research with considerable interest.” Harper’s “growth of
knowledge” approach relies on a methodology that does not encompass the psychology
of discovery, although he suggests that the two are potentially complementary (1996,
pp 30–33). Lachmann (1977, p. 155) equates psychology with motives and argues that
economics is concerned “with plans, not the psychic processes that give rise to them.”
Lachmann’s reservations, like Kirzner’s, are echoed by many economists, including Mises
and Hayek and rightly so. But it is also the case that cognitive theory has gone far beyond
the behaviorist search for motives in attempting to understand and model “the internal
structure and decision processes of agents” (Harper, 1996, p. 35). That economists should
concentrate their energies on economics is not in dispute, but the ideas and concepts that
110 WILLIAM N. BUTOS
feed into economists’ understanding of the market process, even when they originate out-
side of economics proper, have a long and valued history in the development of economics.
If the boundary between economics and psychology has blurred, it is mainly due to the
demise of the old psychology and the emergence and flourishing of a new cognitive science
in the late 20th century. Though the domains are separate and distinct, productive links may
exist between them.
8. In Hayek’s account, sensory impulses are sorted out within the hierarchical and
relational structure of the brain. The welter of impulses have no meaning apart from the
transformation they undergo at the cognitive level. It is out of this initial “chaos” that a
particular order, the sensory order, is generated. See especially Weimer (1982). Also see
Agonito (1975), Butos and Koppl (1993). Hayek’s cognitive theory seems compatible at
a suitable level of generality with trends in modern cognitive science, as seen for example
in the work of Edelman (1987), Searle (1984, 1995), and Dennett (1996).
9. On “knowledge-generating orders,” see Butos and McQuade (2002).
10. It is probably useful to maintain a distinction in what follows between knowledge as
it pertains to the interactions in markets as opposed to those in science. Suffice it to say that
the latter, while social and a byproduct of interacting scientists, cannot be assumed to be
analyzable by the same kinds of mechanisms at work in the catallaxy nor to have the same
epistemological status. See McQuade and Butos (2003). Alternatively, Harper’s (1996)
approach, coming out of Popperian philosophy of science, is congenial to the proposition
that both scientific knowledge and entrepreneurial knowledge are similarly analyzable using
an approach based on “conjecture and refutation.” Resolving such matters is not easy, in
part because of the elusiveness of defining what knowledge finally is.
11. Table 1, which emerged out of discussions with Thomas McQuade, summarizes
the analogies between Hayek’s cognitive theory and the generation of market knowledge.
I thank Roger Koppl for suggesting that it is important to also point out the disanalogies
between the sensory and market orders in that the market order is non-teleological and
non-conscious. The reader may question whether it is appropriate to refer to market
outcomes (prices, quantities, goods’ characteristics) as knowledge at all. While this raises
concerns that cannot be fully addressed here, it may be useful to note that “knowledge”
is used here as a generalization of a system’s capacity to produce a classification by some
sort of transformational process performed on inputs. The system, in effect, generates an
adaptive model of the environment dependent on those inputs and on the ways in which
complex feedback loops affect the system’s functioning. In this conception, the generation
of knowledge is not confined only to the human mind, but applies to other complex systems
as well. Different kinds of systems, as defined by their structure, the rules governing their
operation, and functional attributes, will differ in their knowledge-generating capacities.
Pending a fuller explication of these points and their usefulness in applying them to eco-
nomics and social theory, the simple expedient of employing the term “quasi-knowledge”
suggests itself.
12. Such knowledge will generally be expectational, contingent, and revisable, as no
method in such contexts is likely to provide certain and time-invariant knowledge about
one’s own preferences, let alone those of other individuals. The point here is that if an
individual, as discussed earlier, has the capacity to generate new knowledge, then we need to
recognize that so-called “givens” like tastes and preferences are also subject to endogenous
generation.
13. The argument that socialist planners could replicate the results of the market econ-
omy fails utterly to comprehend that the kind of knowledge any social order is capable of
Entrepreneurship and the Generation of Knowledge 111
generating cannot be separated from the nature of the order itself. See Butos and McQuade
(2002).
14. Kirzner does not address the idea of entrepreneurial generation of knowledge,
although his following remark may suggest a view different from the one proposed here:
“When one becomes aware of what one has previously overlooked, one has not produced
knowledge in any deliberate sense”(1997a, pp. 71–72).
15. See Rizzo (1996, pp. xvii–xix).
16. Kirzner (2000) suggests incorporating various psychological propensities –
“boldness, self-confidence, creativity, and innovative ability” (p. 248) – to account for how
entrepreneurial activity expresses itself. In this construction, however, the generation of
knowledge and the various modes of its expression, such as creativity and innovation, are
treated as exogenous to the theory of the market process.
17. While Kirzner provides interesting leads about the sorts of changes generated by the
market process, the argument developed here suggests possibly fruitful ways to develop
some of their implications. Thus, in describing the process of market adjustment, Kirzner
(1973) postulates that market participants, in learning of their past mistakes, “can be
expected to develop systematic changes in expectations concerning ends and means that can
generate corresponding alterations in plans” (p. 70). Such changes constitute changes in
knowledge. Yet, they carry no implication in Kirzner’s discussion that the generation of this
new knowledge will induce the market process to follow another path or reach a different
equilibrium price; instead, the adjustment is confined to changes in prices that buyers and
sellers will pay and receive as profitable opportunities are grasped by entrepreneurs. Also
see, for example, Kirzner (1997b, pp. 43–45) on “over-optimism” and “over-pessimism.”
As McQuade (2000) notes, changes in expectations and plans imply changes in reservation
prices by sellers and buyers and hence a change in market price and/or quantity. In the
language of supply and demand analysis, both market schedules would shift.
ACKNOWLEDGMENTS
This paper bears the imprint of discussions over several years with Thomas
McQuade and Roger Koppl. I thank them for comments on an earlier draft of this
paper and Sanford Ikeda for discussions on the theory of entrepreneurship. I also
thank an anonymous referee for suggestions. All remaining errors are mine.
REFERENCES
Agonito, R. (1975). Hayek revisited: Mind as a process of classification. Behaviorism, 3(2), 162–171.
Butos, W. N. (1986). The knowledge problem under alternative monetary regimes. Cato Journal, 5(3),
849–872.
Butos, W. N., & Koppl, R. (1993). Hayekian expectations: Theory and empirical applications.
Constitutional Political Economy, 4(3), 303–329.
Butos, W. N., & Koppl, R. (1999). Hayek and Kirzner at the Keynesian beauty contest. Journal des
Economistes et de Etudes Humaines, 9(2/3), 257–298.
112 WILLIAM N. BUTOS
Butos, W. N., & McQuade, T. J. (2002). Mind, market, and institutions: The knowledge problem in
Hayek’s thought. In: J. Birner, P. Garrouste & T. Aimar (Eds), F. A. Hayek: A Political Economist
(pp. 113–133). London and New York: Routledge.
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Ann Arbor: University of Michigan Press.
Choi, Y. B. (1999). Conventions and learning: A perspective on the market process. In: S. Dow &
P. Earl (Eds), Economic Organization and Knowledge: Essays in Honor of Brian J. Loasby
(Vol. 1, pp. 57–75). Northampton, MA: Edward Elgar.
Dennett, D. J. (1996). Kinds of minds. New York: Basic Books.
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(pp. 33–56). Chicago: University of Chicago Press.
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Kirzner, I. M. (1979). Perception, opportunity, and profit. Chicago: University of Chicago Press.
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in the Misesian system. In: I. M. Kirzner (Ed.), Method, Process, and Austrian Economics:
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Kirzner, I. M. (1997b). How markets work. London: Institute of Economic Affairs.
Kirzner, I. M. (2000). The driving force of the market. London and New York: Routledge.
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ruble. Explorations in Economic History, 33, 367–383.
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THE ENTREPRENEUR AS A
CONSTRUCTOR OF CONNECTIONS
Peter E. Earl
ABSTRACT
This paper attempts to recast the entrepreneur by synthesizing ideas from
personal construct psychology and systems-based evolutionary economics.
It retains an Austrian subjectivist emphasis but focuses on rapid product
innovation rather than arbitrage. Profit opportunities are mental constructs
that link products and revenue streams. Entrepreneurs develop new products
by forming novel connections between existing product elements and
diverse technologies, mindful of the connections between these products
and the complex structures of consumer lifestyles. These linkages are
often formed in the context of large multi-product firms, as well as being
the basis of new enterprises, so entrepreneurship overlaps with strategic
management.
INTRODUCTION
This paper is an attempt to recast the Austrian view of the entrepreneur in the light
of two recent works with which I have had some involvement. The “constructor”
theme comes via a Ph.D. on the nature of entrepreneurship by Christine Woods
(2002), for which I was an external examiner. Woods investigates the topic both the-
oretically and empirically via the Personal Construct Psychology of George Kelly
(1955) that had earlier influenced my own writing on business behaviour (see
Earl, 1984; Harper & Earl, 1996). The “connections” theme comes via a recent
book by Jason Potts (2000), which shared the 2000 Schumpeter Prize and was
based on a Ph.D. that I had the pleasure of supervising. Central to Potts’ analysis
is the contention that mainstream neoclassical economics differs from heterodox
varieties, Austrian economics included, by taking the mathematical notion of a
“field” as the basis for its perspective on the nature of an economic system. The
key feature of a field is that each element in the system is connected to all the other
elements in the system, and hence the system has no structural architecture of
subsystems and hierarchy. When mainstream economics tries to emulate physics –
rather than, say, chemistry – as a “hard science,” it sets out to emulate the field-based
discipline par excellence. Potts contends that, one way or another, the critics of
mainstream economics are operating from a perspective that sees the operations of
economies as being affected by the failure of their component parts to be linked so
comprehensively.
Instead of viewing the economic system from a field perspective, Potts follows
Koestler (1975a) in seeing the world as a system of systems that are themselves
composed of systems, and so on: economic agents are complex biological
systems operating in complex social and physical environments. From this
standpoint, much of entrepreneurial behaviour entails the construction of new
systems by forming connections that have not previously existed. Since this
connection-constructing process is selective, it is appropriate to consider the
workings of entrepreneurial minds before we consider physical and institutional
areas in which entrepreneurs play a social role by putting new connections in
place. It is here that Woods’ critique of Austrian thinking and her alternative
focus on the mind as something that constructs hypotheses is significant. I
then explore the kinds of connections that entrepreneurs can construct, partic-
ularly given that consumer lifestyles are themselves systems of connections.
This leads to a discussion of what the connectionist view of entrepreneurship
implies about the dividing line between entrepreneurship and management,
followed by a concluding section that reflects on the perspective offered with
particular reference to the theoretical role of the entrepreneur in an age of
globalization.
Throughout the paper, I make copious use of examples, mostly from the music,
publishing and automotive industries, to illustrate the kinds of connections that
entrepreneurs form. We are not dealing here with a simple idealized world of
trade-offs between alternative bundles of apples and oranges, but the real world
of complex systems. Of necessity, therefore, the examples have to be much more
detailed than economists are prone to employ and at times the style consequently
looks more like that in marketing (where the introspective writing of Holbrook,
1995a has been a major inspiration) or management.
The Entrepreneur as a Constructor of Connections 115
based upon a limited set of elements that are capable of being combined in new
ways, much as letters of the alphabet can be formed into new words. (This kind of
perspective is also found in Adam Smith’s (1795/1980) writings on the history of
astronomy, which Skinner (1979) drew to the attention of economists.) Clearly,
people who can call upon different sets of ingredients will differ in the new ideas
that they can construct, although different sets of ingredients may sometimes be
combined to produce similar novel thoughts.
Entrepreneurs may not only differ from the general public in terms of the
mental ingredients they employ and their tendencies to experiment mentally
with making new combinations. They may also be more willing to take risks
because they do not construe hazards that the rest of the population sees –
either due simply to not thinking in terms of particular dimensions, or because
they have extra thought dimensions in certain areas that lead them to construe
wider opportunities than the general public for gain and for managing problems.
There is much work waiting to be done investigating these kinds of differ-
ences and their implications for policies aimed at promoting entrepreneurial
activity.
CONSUMPTION SYSTEMS
If entrepreneurs are to survive in business, they will need to possess some under-
standing of the thought systems employed by end users of the products with which
they are involved. Sales will not be achieved if the package on offer is deemed in-
admissible by the rules of thought employed by many of those in the target market.
Like entrepreneurs, consumers have their own firm spots on which to stand and their
rules of thought normally operate in a way that is at odds with the field conception
of economics. Consumers typically have lives that “revolve around” linked sets
of activities and products that comprise their “lifestyle” (Earl, 1986; Thompson,
1996) and would not even dream of consuming many of the goods that lie outside
of these sets but which fall within the lifestyles of others. Conversely, they would
find it unthinkable not to consume certain products. Knowing what will appeal
to particular consumers thus requires an appreciation of the contexts in which
choices are being made, which are themselves a reflection of the thought systems
that consumers use.
To understand the fabric of particular people’s lives, the entrepreneur may need
to trade with them repeatedly, itself a connection-forming activity. By cultivating
the goodwill of a regular clientele, the entrepreneur can engage in relationship
marketing, using knowledge acquired from previous transactions to make more
accurate constructions of areas of possible demand (see further, Earl, 1999, pp.
253–257). For example, anyone who has dealt over a number of years with a
good hi-fi store will appreciate this point readily: staff seem to have an uncanny
ability to recall what one’s system consists of, and hence how best to upgrade it on
a piecemeal basis.
The existence of consumer lifestyles means that patterns of substitution between
rival brands of particular kinds of products depend on their complementarities
with other kinds of products. Though already entailed in the comment about
hi-fi retailing, this point frequently applies in a much more subtle manner. For
example, consider the adoption of automatic washing machines in Britain in the
1970s, in favor of twin-tub designs. British suppliers were bemused by the loss
of market share to Italian products. The latter offered inferior drying abilities
compared with more expensive local machines that had been designed to cope
with the inclement British weather. The change in market share arose not because
of the price difference per se but in association with the adoption of central
heating systems that made it far easier to finish the drying process indoors if
necessary (see Hesselman, 1981, p. 24). British manufacturers did not see this
connection and had made their automatic machines so that they offered spin speeds
equivalent to the outgoing twin-tubs, with all that this entailed in terms of extra
production costs.
The Entrepreneur as a Constructor of Connections 119
PRODUCTS AS SYSTEMS
From the Koestler/Shackle perspective, the creation of new products does not entail
creating something from scratch but making new connections between existing
ideas, capabilities and technologies. This happens at both the small business and
corporate level.
As an example of the former, consider the fusion between virtuoso violin
techniques/compositions and the electric guitar, a genre known in rock circles as,
of all things, “neoclassical shred.” The fusion is epitomized in unadulterated form
by the work of Kevin Ferguson, an enterprising but little-known guitarist who
recorded the extraordinary self-released album “From Strad to Strat.” In keeping
with the earlier discussion of website links, I discovered this CD, after years of
hoping someone would come up with just such a fusion, whilst trying to find web
materials regarding well-known electric guitar virtuoso Steve Morse. However,
anyone with a similar vision – be they a would-be consumer or rival supplier –
who thinks of keying “Paganini” and “electric guitar” into a search engine will
discover that Ferguson is by no means the only artist to record violin showpieces
on an electric guitar. Others have made further connections, most notably Julliard
graduate Katherine Thomas, who performs as The Great Kat Guitar Goddess
and seeks to appeal to the darker side of guitar fetishism by blending electric
guitar renditions of classical violin and orchestral music with heavy metal rock
and over-the-top, aggressively sexual Satanic/sadistic/masochistic video imagery.
Whatever next?
At the corporate level, as even an informal examination of the catalogues of
modern consumer electronics firms such as Sony, or automotive firms such as
Toyota, will attest, innovation tends to entail new combinations of a multiplicity of
technologies. Each new product feature, such as a PlayStation II’s capacity to read
DVDs, or electronic stability systems in cars, builds upon existing technologies,
122 PETER E. EARL
The choice of track to take will depend not merely on being able to envisage
oneself in that role in the first place, but also on assessments of comparative
advantage in terms existing capabilities and capacity to develop what seem to be
pertinent new ones.
126 PETER E. EARL
the strategic vulnerability that comes from building too much on too few common
threads.
Each time the structure comprising the firm adds a new connection between
production activities in a vertical or horizontal direction it will be doing something
new, to a greater or lesser extent. Adding twin-coil pickups to an electric guitar
may have had very few manufacturing implications for Fender, beyond cutting
out guitar bodies and scratch-plates differently, and somewhat different wiring.
Dropping a more powerful engine into an existing car may require more challenges
to be addressed, such as re-engineering front chassis members to accommodate
the width of a V8 engine, or learning how to create reliable turbocharger or
supercharger installations and fit them within the confines of an existing body.
Other kinds of diversification, particularly those involving vertical integration,
may entail coping with a whole host of problems that entail totally unfamiliar
technologies (as would attempts by Fender to diversify into digital keyboard
instruments, or a mainstream automotive manufacturer setting out to make an
electric car with a body formed from plastic composites).
In order to judge whether a new line of business represents a profit opportunity,
the entrepreneur needs to have a capacity to judge the implications of such a
move in terms of the competences required, as well as physical resources. From
a connectionist perspective, we might see competence in terms of the ability
to make a particular connection with a particular degree of reliability and for a
particular cost. A useful analogy here is with the playing of a musical instrument,
a matter of matching finger movements to instructions on the sheet music: an
accomplished player may need very little time to be able to perform a particular
piece seamlessly and without error, whereas a novice might require much practice
and still be able barely to offer a tolerable performance. Without an ability to
judge the degree of difficulty the business will experience in implementing a
new connection, the entrepreneur will be unable to size up the costs the new
venture entails and may over-estimate revenue streams in the event that quality
and reliability levels turn out to be harder to achieve than anticipated.
This capability requirement casts the entrepreneur in a role very much like that
of the strategic manager in the recent literature on resource-based approach to the
firm, with its focus on understanding the core competences of the firm and how
its particular set of resources gives it a competitive advantage. (For a compilation
of the key sources, see Foss (Ed.), 1997.) In the context of the large firm, a team
often undertakes this role, though ultimate responsibility for it may rest with
a particular individual, such as a chief executive officer who “signs off” any
significant new venture. The strategic decision makers may not have the task of
making the hypothesized connections come true, but they have to be able to judge
that the new connections are capable of being put into place and, if not assembling
128 PETER E. EARL
the teams who will actually have to implement their decisions, they will need to
be able to make good decisions when assigning to someone else the responsibility
and resources for assembling and running a team to do so. Operations managers
in such teams in turn plan, coordinate activities and deal with surprises as the
need arises, in order to try to make a reality of the connections envisaged by the
entrepreneur.
CONCLUSION: ENTREPRENEURSHIP
IN A GLOBALIZING WORLD
The connectionist perspective on entrepreneurship is sharply at odds with how
mainstream economists are driven to view the theoretical place of entrepreneurs in
the modern world of globalization, a viewpoint that leads them to favor particular
policies aimed at fostering it by making entrepreneurial activity more attractive to
undertake. From the field perspective, the world is increasingly a place in which
competition may come from any quarter, limiting scope for the earning of super-
normal returns. The removal of barriers to parallel importing enables entrepreneurs
who spot opportunities for arbitrage anywhere in the world to constrain the ability
of manufacturers to practice price discrimination between markets. Aided
by internet search engines, consumers can choose in an informed manner with
unprecedented ease and source their purchases from anywhere on the planet that of-
fers the best deal. The same applies to the allocation of investment funds in a world
of electronic share trading. Workers, too, are able to shift to any location where
their services are in demand, aided by increasing standardization of language and
business practices, whilst physical relocation may not even be necessary insofar
as tasks can be performed remotely via modern telecommunications systems. The
rise of the internet and cheap access to high-powered computers means that many
e-commerce businesses can be started up at very low cost (see further, Friedman,
1999). In short, an increasing perfection of markets is eliminating breaks in
chains of substitution.
If globalization really did entail the economic system coming closely to
approximate a field, then little role would remain for the typical Austrian
conception of the entrepreneur as someone whose special capacity of alertness to
arbitrage-based profit opportunities helps to bring the economic system closer to
equilibrium. In the world of globalization, everyone is under pressure to be alert
to potential for doing a better deal in order to prevent others from encroaching on
their standards of living, and the information necessary for doing so is available
to anyone with an internet connection. One conundrum would remain, however,
for mainstream and Austrian views of market coordination alike, namely, the
The Entrepreneur as a Constructor of Connections 129
difficulty that decision makers have in deciding where to invest when they do not
know the plans of others in terms of investment schemes that are competitive with
and complementary to possibilities that they are considering (what is sometimes
known as the Richardson Problem, following Richardson, 1960/1990).
The message of this paper is that if we cast the entrepreneur in the role of
someone with a comparative advantage in making connections between product
elements, products, capabilities and cost/revenue streams, the entrepreneur
emerges as a much more dynamic character than the typical Austrian figure.
Instead of acting to take the economy nearer to some kind of Pareto optimum,
the connection-making entrepreneur is a disequilibrating agent who opens up
opportunity sets in the manner envisaged in Schumpeter’s (1943) work. By making
novel, previously unimagined connections (cf. Shackle, 1979), the entrepreneur
creates new elements from which yet further sets of combinations can be made,
leading to economic growth and the seemingly infinite variety of products
between which modern consumers can choose. Rather than necessarily filling
in gaps in chains of substitution and making the economy better approximated
by the neoclassical “field” perspective, new combinations may provide bases for
rents to be earned – at least for a time – by offering, for example, “unique selling
propositions” and/or providing a niche-market product that appeals to customers
who otherwise would have found themselves choosing between rather different
possibilities none of which really did what they wanted.
Whilst its non-equilibrium aspect may go against the Austrian tradition, the
connectionist approach provides opportunities for building bridges between
economics, marketing, strategic management, and the literature on innovation.
If Austrian writers find it appealing, it may also take them into an interest in
the cognitive process, such as lateral thinking, by which entrepreneurs come to
construct novel connections.
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MARKET OPPORTUNITY AND
ORGANIZATIONAL GRIND: THE TWO
SIDES OF ENTREPRENEURSHIP
Ulrich Witt
ABSTRACT
In pursuing profit opportunities, entrepreneurs often use multi-person
firms. Since employment contracts leave some discretion to the employees,
organizational coherence requires that they are coordinated on the en-
trepreneurial business conception as their own frame of action. Accordingly,
the entrepreneurial reorganization of production and trade implies two
different coordinating tasks: the exploitation of market opportunities and the
seeing through of the business conception in the firms’ daily organizational
grind. The former has been center stage in the Austrian school of economics.
For the neglected latter task a cognitive theory is suggested which highlights
an Austrian, or entrepreneurial, approach to the firm.
1. INTRODUCTION
Entrepreneurship is the core of the dynamics of modern capitalism. There is no
enhancement in the division of labor and no rise in the degree of specialization
without a reorganization of production and trade conceived of, and carried out by,
entrepreneurs. This fact not withstanding, entrepreneurship only plays a periph-
eral role in economic theorizing (cf. Casson, 1982). In modern microeconomic
to address the organizational issues from the point of view of Austrian economics.
The discussion shows that the intra-organizational, entrepreneurial, coordinating
task can best be characterized as one of achieving cognitive coordination. Section 5
therefore analyzes the challenges accruing to entrepreneurship at the cognitive level
in the daily organizational grind in some detail. Section 6 offers conclusions.
follows conventional paths. Schumpeter (ibid., p. 88) holds that inventiveness and
creativity are not the key features of entrepreneurship. It is not the entrepreneur
who figures out new possibilities. These are already present in abundance,
are often even common knowledge, and thought up by all sorts of people.
Entrepreneurship according to Schumpeter is the “doing the thing”; the will to
demonstrate that vaguely perceived possibilities can be turned into reality.
Considerable emphasis is given to the problem of explaining the entrepreneur’s
motivation. Typically, it is claimed, an entrepreneur shows little interest in the
“hedonistic satisfaction” that might result from his efforts (ibid., p. 92). He works
relentlessly because of what, in more modern terminology, would be called
achievement motivation (McClelland & Winter, 1969, on this cf. also Khalil,
1997) and a craving for recognition. Dreams and wishes about founding a private
kingdom are mentioned; the sensation of power, leadership and authority, whose
fascination is particularly strong for people who have no other chance of achieving
social distinction; the will to conquer, the impulse to fight, and the satisfaction
from getting great things going.2 Given the exceptional qualities attributed to
the entrepreneur, it stands to reason that, in Schumpeter’s mind, entrepreneurs
are rare – in any case much less numerous than those who, as factory owners,
managers, or administrators, to him personify the “plain businessman.” Indeed,
the distinction drawn between the entrepreneur with rare innovative talents on the
one hand, and the plain businessman on the other, is a reflection of elitist views
quite characteristic of the zeitgeist.3
Schumpeter’s hypotheses about how entrepreneurial innovativeness disrupts and
revolutionizes the production processes, the supply of goods, and the organization
of the economy are significant and help in understanding the role of entrepreneur-
ship (cf. Kirzner, 1999). But they do not give a full account of that role. In order to
realize their ambitious “carrying out of new combinations,” entrepreneurs usually
create firm organizations. Indeed, how else could Schumpeter’s terminology
of “captains of industry” who “found a private kingdom” enjoying “power,
leadership, and authority” be understood? However, the question of how the
entrepreneur acts within the firm’s organizations is not addressed by Schumpeter’s
theory. Authority and leadership – attested in Schumpeter’s psychological portrait
of the entrepreneur – are capabilities which do matter for the pursuit of particular
entrepreneurial tasks, namely those of coordinating the intra-organizational activ-
ities. However, these activities are not dealt with by Schumpeter. Even though the
intra-organizational processes and conditions may by crucial for the success of the
entrepreneurs’ ventures, they are ignored. Schumpeter (1934) confines himself
to the market level and the question of how entrepreneurs eventually succeed in
seeing through profitable new combinations and push forward the reorganization
of the markets.
Market Opportunity and Organizational Grind 135
His mind imagines conditions which suit him better, and his action aims at bringing about
this desired state. The incentive that impels a man to act is always some uneasiness. A man
perfectly content with the state of his affairs would have no incentive to change things (ibid.,
pp. 13–14).
This means that human action is not only considered a matter of always choosing
the most suitable among available means for some given ends, but also of looking
out alertly for new possibilities and advantages. Mises (ibid., pp. 252–256)
identifies this alertness, a general feature of homo agens, with entrepreneurship.
This is to say that an entrepreneurial element is supposed to be a part of
human action.
It was Mises’ student Israel Kirzner who later developed some concrete hy-
potheses on what that entrepreneurial element means in daily market operations.
Like Mises, Kirzner (1973, 1982) considers a situation of widespread ignorance of
the actual market conditions as the initial (given) condition for entrepreneurship.
Disorientation, erroneous decisions, and missed chances offer profitable market
opportunities for agents who are alert enough to discover the not yet perceived mis-
matches. Given Mises’ hypothesis about homo agens’ uneasiness and eagerness to
improve her/his situation, Kirzner (1979) claims that there will always be such alert
agents who discover profit opportunities. They can seize them by making offers
that have not yet been made, including relocation (arbitrage), lower prices and/or
higher quality of goods and services. Consequently, Kirzner holds that if arbitrage
opportunities become feasible in the markets, they will always be exploited until
every profitable opportunity has been exhausted in market equilibrium.
The Mises–Kirzner approach to entrepreneurship obviously differs in several
respects from that taken by Schumpeter (1934). Two points of particular interest
here are the following.5 First, by shifting emphasis to a universal entrepreneurial
element in human action Mises avoids Schumpeter’s elitist view of entrepreneurial
personalities. All agents possess, as it were, more or less of an entrepreneurial
trait. Second, and as a consequence of the first point, the entrepreneurial theory
is no longer confined to epochal innovations. On the contrary, particularly in the
interpretation of Kirzner (1979), the focus is now on the low profile profitable
opportunities lurking “just around the corner” in everyday life. They range
from dime-a-dozen innovations to simple price arbitrage which, to Schumpeter,
were the activities of “plain businessmen.” With these modifications, the
Mises–Kirzner approach surely comes closer to what is associated in everyday
language with the notion of “entrepreneurship.” Indeed, allowing the full range
of entrepreneurial possibilities reaching from small scale businesses to large
scale promoters’ ventures, and from short term arbitrage to long term investment
for realizing profitable opportunities, would seem a desideratum of a theory
of entrepreneurship.
Market Opportunity and Organizational Grind 137
how the division of labor internal to the organization is coordinated. Some forty
years later the issue was taken up again in the neo-Schumpeterian revival initiated
by Nelson and Winter (1982). They worked out a synthesis of Schumpeter’s
views with more recent theoretical developments. Their synthesis also fills the
explanatory gap which Schumpeter had left.
One set of ideas entering that synthesis comes from the behavioral theory of the
firm developed by the Carnegie school (Cyert & March, 1963; March & Simon,
1958; Simon, 1949). Following the notion of bounded rationality and its implica-
tions for firm behavior, Nelson and Winter suggest that the internal interactions
of organizations are based on behavioral routines and rules of thumb. Production
planning, calculation, price setting, and even the allocation of R&D funds, all fol-
low rule-bound behavior. The second theory element added to the Schumpeterian
framework in Nelson and Winter’s synthesis is a loose analogy with the concept
of natural selection.6 Nelson and Winter (1982) identify the routines used by
organizations for internal coordination with “genotypes” in the neo-Darwinian
model of natural selection. Correspondingly, they consider specific decisions
that result from the firms’ routines as the analogue of “phenotypes.” The latter
may be more or less favorable for the firm’s overall performance and thus result
in potential differences in profitability. Assuming that profitability differentials
translate into growth differentials, and that routines which successfully enhance
growth will not be changed, Nelson and Winter see firm expansion as an increase
in the relative frequency of the corresponding “genes.” Routines that cause a
firm’s performance to deteriorate are, by contrast, unlikely to disseminate.7
Because of the complexity of the interactive selection dynamics operating on
the routines at the different layers of the firm organization, Nelson and Winter
(1982) derive the implications of their neo-Schumpeterian synthesis by extensive
simulations. The perhaps most significant finding is that their approach supports
what has been called the inverse (rather than the original) Schumpeter hypoth-
esis concerning the relationship between market structure and innovativeness.
According to the inverse hypothesis, the degree of concentration within an industry,
which indicates a potential for monopolistic practices, is a consequence of, rather
than a prerequisite for, a high rate of innovativeness in the industry. Nelson and
Winter thus provide a different rationale for Schumpeter’s notion of a “perennial
gale of creative destruction” and the relationships between market structure and
innovativeness. However, to obtain their results Nelson and Winter specify the
intra-organizational working of the large trusts in a way that does not even mention
entrepreneurship.
The question that can be raised here is whether a full understanding of how
coordination is achieved on the organizational level can indeed be achieved if
the role of the entrepreneur is completely ignored. Can a theory of routines and
Market Opportunity and Organizational Grind 139
in check. The crucial point is, however, that the corresponding organizational
change is an intentionally produced response to the incentive problems diagnosed.
As explained elsewhere (Witt, 2000), such problems depend on the size and
age of an organization. Their systematically changing impact may give rise to
an endogenously caused development of firm organizations which cannot be
explained by relying exclusively on a selection mechanism.
In fact, if the entrepreneurial role is fully acknowledged, the heuristic value of
the selection metaphor itself becomes questionable. A major difficulty is the fact
that, for selection among organizational routines to produce systematic change –
as Nelson and Winter, of course, imply – there must be sufficient inertia both in
the organizations’ environment (the markets) and in their routines which selection
forces are supposed to operate on. In a turbulent, changing market environment
and/or with rapidly mutating routines, selection would have no time to become
a shaping agent. While the pace of change in the market environment is not
necessarily subject to entrepreneurial discretion, the inertia in the organizational
routines clearly is. When they rely on organizational routines, entrepreneurs have
strong incentives to identify low performance routines and to replace or improve
them before being forced out of the market (i.e. falling victim to selection).
Entrepreneurial problem solving of this type amounts to a kind of intentionally
produced mutation and an “internal” rather than an “external” selection process.
Since “internal” selection is likely to depend on hypothesis formation and
learning from insight (relating, to be sure, to the cognitive level), the very notion
of selection is of little help in understanding entrepreneurship. Cognitive processes
are likely to produce adaptations which follow their own regularities. As they
emerge from a limited human information processing capacity – which means
that people are forced to be selective in what they sense, learn, and perceive –
the regularities reflect mental “selection” processes which both in their dynamics
and in their outcomes are not necessarily the same as population-bound, genetic
selection processes.
Nelson and Winter thus do extend Schumpeter’s views on the role of trusts
in economic development. They fill the theoretical gap left by Schumpeter
(1942) with regard to the question of how those large corporate organiza-
tions operate internally. However, perhaps inspired by the late Schumpeter’s
verdict on the declining role of entrepreneurship, they do so in a way that
completely ignores the role of entrepreneurs. Moreover, their heuristic frame,
which is based on organizational routines and the selection metaphor, makes
it difficult to get to the level where subjective cognition and its motivational
implications matter. Yet it is precisely this level which is central to the Austrian
approach to economics and which should therefore be given careful attention in
the analysis.
Market Opportunity and Organizational Grind 141
investments make revisions of the plans a difficult and costly process. A strong
incentive therefore exists to try an ex-ante coordination which acknowledges those
complementarities. The authors argue that the incentive is internalized by the
entrepreneur. The role of the entrepreneur is thus to coordinate production and to
plan the corresponding capital structure according to her/his available subjective
knowledge or guesses of the future. The size of the firm which the entrepreneur
implicitly decides on by carrying out those plans, depends on the extent to which
the complementarity of capital investments needs to be fixed ex-ante.
With their argumentation, Dulbecco and Garrouste add an important element
both to Schumpeter’s early notion of entrepreneurship and to the Mises/Kirzner
approach to entrepreneurship. It is certainly true that production aspects have
been neglected both in the theory of entrepreneurship and the theory of the
firm (cf. Langlois & Foss, 1999). Dulbecco and Garrouste offer a convincing
interpretation of the allocative decision problem involved here. Moreover, their
interpretation accords with the emphasis on uncertainty and the subjective nature
of knowledge in Austrian economics. Yet their focus on the coordination of future
production by means of investment activities addresses only one aspect of the
intra-organizational coordination problem. The question of how the actions of
the agents in a firm organization are coordinated where they are not uniquely
determined by the capital structure is not explored. This is, however, the crucial
question unless the entrepreneurial plans do not need the organizational form
of the firm, because future production structure is contracted via the market. If
investment and future production are realized within a firm, this is a matter of
tasks divided among the employees whose productive actions therefore have
to be coordinated.
The very notion of planning, e.g. of the future production structure, surely relates
to both the firm and the entrepreneur’s role in it (cf. Foss, 1997). It is not entirely
clear, though, what this relationship looks like. Moreover, in the light of the social-
ist calculation debate (on the feasibility of central planning in an economy) and the
strong position taken by the Austrian school in this debate, the relationship does not
seem unproblematic. In fact, the success of the large, multi-division, and often even
multi-national, corporations which seem to rely on planning procedures may ap-
pear to challenge the earlier arguments against central planning. It is not surprising,
therefore, that the role of planning in large firm organizations has attracted some at-
tention in contributions dealing with the theory of the firm from the point of view of
Austrian economics. Sautet (1998) and Sautet and Foss (1998), for example, argue
that large firm organizations face a knowledge problem that in fact prevents them
from engaging in central planning. The managers in these organizations usually
have only incomplete knowledge about their employees’ knowledge and, on top of
that, may be ignorant of their own ignorance. The fact that the large corporations
144 ULRICH WITT
are often very successful is, it is claimed, due to their use of procedures other than
detailed central planning. Among these procedures is the scheduling of rules that
compel the firm members to rule-follow behavior. Sautet and Foss (1998) suggest
that many aspects of the internal organization of firms as, e.g. corporate culture and
some corporate strategy can be understood as rule-following behavior. Rules are
created to induce the firm members to make use of their own subjective, dispersed,
and partly tacit knowledge. The question is, of course, whether such arguments blur
rather than sharpen the contrast to central planning – according to Hayek (1967),
rules and specific commands are mutually exclusive in instructing and guiding
individual behavior.
In a similar vein, Langlois (1995) maintains that firms plan in the sense that
the authority to give directives to (re-)configure the internal system of rules of
conduct is centralized. He explicitly refers to visionary entrepreneurship as a basis
for giving these orders. If this is true, an interesting question arises: how are the
relevant directives communicated by the entrepreneur and how can the employees
be induced to adopt them as rules for their own conduct, particularly if this incurs
opportunity costs for them? The execution of definite orders and commands, or of
the assignments of a quantitative plan in the literal sense, can easily be controlled.
In contrast, the internalization of a specific rule of conduct, namely the one the
entrepreneur prefers, can neither be done by order, nor can it be fully controlled.
Hence, to understand the challenges which entrepreneurship faces within the firm
organization, a closer look at how an entrepreneur is, or is not, able to coordinate
the individual actions of her/his employees seems worthwhile.
5. INTRA-ORGANIZATIONAL COORDINATION
AND ITS COGNITIVE BACKGROUND
A multi-person firm is a way of organizing the division of labor. Much as in the
case of the division of labor via markets, such a firm has to rely on knowledge dis-
persed among several agents (cf. Minkler, 1993). These agents must be motivated
to undertake the physical and mental efforts through which they acquire, improve,
and apply their individual knowledge to contribute to the objectives of the firm – in
short, they must be motivated to contribute to the firm’s goals. Moreover, the indi-
vidual efforts must all be coordinated. Thus, when approached from the cognitive
level, motivational problems and coordination problems are closely intertwined. A
first precondition for coping with these problems is to make sure that all organiza-
tion members are informed about, and have a sufficiently coherent understanding
of, the purpose of their particular activities within the broader frame of the firm’s
goals. The degree of cognitive coherence among the firm members is a non-trivial
Market Opportunity and Organizational Grind 145
the members focus on much the same limited set of behavioral patterns, these tend
to become socially shared models of behavior. If a firm organization forms an
intensely interacting group, there thus may be commonalities in the conceptions
adopted by the firm members and in the alternatives of action that they selectively
recognize as being feasible – and, of course, those that they disregard. Moreover,
as a consequence of intense and lasting communication, the firm members may
share some common standards of conduct exemplified by socially shared models
of behavior. The work motivation of the agents in the firm depends strongly on
the nature of those models.10
Thus, from the motivational point of view, the question of what kind of
social model of behavior or rule of conduct prevails in the firm organization is
consequential. For the entrepreneur it would be desirable to be able to control
the kind of behavior that emerges as a social model. However, this is difficult
to achieve with observational learning being present. Since, in small groups, the
consequences of the other members’ behavior can easily grasped by everyone
without requiring the effort and costs of own experimentation, any attempt to
challenge an established social model for whatever reasons acquires the status of a
vicarious experiment (Bandura, 1986, Chap. 7). If it is observed to be successful,
deviant behavior may pose a serious challenge to a prevailing social model of
behavior. The members of a firm organization may be induced to recognize
previously unconsidered extensions of their choice set.
It should not be taken for granted, therefore, that an entrepreneur can succeed in
making the employees adopt her/his business conception and the social models of
behavior that would be conducive to it. Because of her/his formal power over the
firm organization, the entrepreneur may be able to determine the structure and the
agenda of formal communications, but not the agenda of informal communication
that takes place spontaneously every day. On the informal level, entrepreneurial
conceptions and social models may well be contested by rival cognitive frames
and social models. Failure to prevent these from tacitly taking the lead in the firm’s
informal communication can have far-reaching consequences for organizational
coherence and, hence, for the firm’s performance. In the struggle to maintain “cog-
nitive leadership” (Witt, 1998), particular social skills like communicativeness,
persuasiveness, and persistence, as well as fairness, credibility, appreciativeness
are relevant. But the intrinsic features of business conceptions are also impor-
tant. If a conception is too complex and sophisticated, it lacks soundness and
appeal, not least in terms of expected career options, remuneration, qualification
enhancement, and working conditions for the employees. If it is obviously unsuited
for the imagined business, it is difficult to make employees adopt it. In general,
cognitive frames that do not work well in making sense of information coming
from the environment tend to be modified or replaced if they are adopted at all.
148 ULRICH WITT
6. CONCLUSIONS
In this paper an attempt has been made to show that entrepreneurship manifests
itself in coordinating action on two levels, that of the market and that of the firm or-
ganization. In pursuing profit opportunities which they try to realize in the markets,
entrepreneurs in many cases acquire human resources on the basis of employment
contracts, i.e. within the organizational form of a multi-person firm. Since such
contracts leave a certain amount of discretion to the agents who have been hired,
the coordinative task, and hence the pursuit of a profitable opportunity, in this case
takes a form different from that of ordinary market contracts. To realize a profit
opportunity as perceived in an entrepreneurial business conception, the employees
need to be coordinated on, and motivated to pursue, the entrepreneurial business
conception as their own frame of action. Accordingly, the entrepreneurial reorga-
nization of production and trade implies two different coordinating tasks. The one
focuses on exploiting the market opportunities. It has been extensively discussed
by writers like Schumpeter, Mises and Kirzner. The other coordinating task is
to see through the entrepreneurial business conception in the intra-organizational
interactions of the multi-person firm in the daily organizational grind. This side of
entrepreneurship has been largely ignored in almost all strands of economics. The
cognitive approach to the problem suggested in the present paper provides a fruitful
basis for discussing the theory of the firm from the point of view of the Austrian
school of economics and its core assumptions of uncertainty and subjectivity
of individual knowledge.
NOTES
1. A problem which has been explained in great detail by Mirowski (1989). For unknown
reasons, the seventh chapter was omitted from later editions of Schumpeter’s Theory of
Economics Development and, thus, from the English translation that appeared in 1934. It
has only recently been translated into, and published in, English as Schumpeter (2002).
2. Only later, in the context of a discussion of the surplus, does Schumpeter (1934, pp.
128–156) mention the profit motive. Successfully realizing new combinations promises
“promotors’ profits.”
3. Cf., e.g. Nietzsche (1899) and his influential elitist philosophy.
4. More precisely, Mises suggests to define economics in such a way that any other kind
of behavior is not a subject of economics but rather of psychology.
5. For a discussion about the more frequently made distinction between disruptive
(Schumpeter) and equilibrating (Mises–Kirzner) effects of entrepreneurship cf. Kirzner
(1999).
6. “Economic natural selection,” as Winter (1964) called it, refers to biological analogies
in the theory of the firm discussed in the 1950s. With these analogies, it was claimed that
Market Opportunity and Organizational Grind 149
profit maximization has a selection advantage over other forms of firm behavior – and that
the neoclassical optimization approach can thus be vindicated.
7. Drawing on the satisficing hypothesis (March & Simon, 1958, pp. 47–52), it can be
argued that a deteriorating performance triggers a search for improved routines, i.e. a kind
of induced mutation.
8. For a comprehensive summary see Anderson (1990, Chap. 3). Different cognitive
tasks can, of course, be pursued on the basis of different frames at different times.
9. This aspect has been widely neglected in the literature on bounded rationality. A
notable exception is March (1991). The present approach relies in this point on Albert
Bandura’s social cognitive learning theory (Bandura, 1986).
10. As is well known in social psychology, social models which emphasize task commit-
ment, cooperative problem solving, fairness, and frankness help keep intra group frictions
and individual frustrations down (see, e.g. Paulus, 1989).
ACKNOWLEDGMENTS
I am grateful to Peter Murmann and Klaus Rathe for helpful discussions and to an
anonymous referee for useful comments. The usual disclaimer applies.
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THE BUSINESS FIRM AS A HYBRID
HAYEKIAN ORDER: WHAT IS THE
ROLE OF THE ENTREPRENEUR?
Stavros Ioannides
ABSTRACT
Starting from Hayek’s distinction between spontaneous and man-made
orders, we attempt to analyze the role of the entrepreneur in business organi-
zations. The business firm shares important elements of both categories, thus
we describe it as a hybrid order. We proceed to construct an account of the
entrepreneur that is consistent both with the attributes of the firm that reflect
its affinity with man-made organizations, as well as those that reflect its
affinity with spontaneous orders. We highlight the concept of entrepreneurial
leadership as the major factor for the existence of business organizations
and we discuss why the actual mode in which entrepreneurial leadership is
exercised has important implications for the development of the firm.
1. INTRODUCTION
The rediscovery of Hayek’s thought in the 1970s and 1980s focused largely on the
role of his ideas in the rejuvenation of liberal political philosophy. Hayek was thus
praised by some and condemned by others, as a free market ideologue.1 It is striking
that in this intellectual climate what most students of his thought have not seemed
to ask themselves is, how come this dedicated advocate of free markets, never
focused on the concept of the entrepreneur. Indeed, in his most important works
after 1960, the word appears only once in the Index of Hayek (1979). The same
work contains a mere passing reference to Israel Kirzner, the leading proponent
of the theory of entrepreneurship in the modern Austrian school of economics, in
a footnote.
Despite this neglect of the entrepreneur, Hayek’s ideas on knowledge, discovery
processes and learning have provided an invaluable source of inspiration for
students of entrepreneurship, and especially those of the Austrian tradition.2
This was already evident in Kirzner’s (1973) seminal contribution, where the
entrepreneur was described as an agent seeking to discover new knowledge in the
form of profit opportunities. More recently, but in the same vein, Harper (1994,
1996, 1998) has proposed a view of the entrepreneurial role that focuses on the
entrepreneur’s processes of learning, which he likens to the process through which
scientific knowledge develops. Butos and Koppl (1999) also focus on learning
processes and draw insights from Hayek’s (1952) theory of mind. Hayekian
ideas have also figured prominently in a recent stream of work that attempts to
introduce Austrian ideas into the theory of the firm (Dulbecco & Garrouste, 1999;
Foss, Foss, Klein & Klein, 2002; Ioannides, 1999a, 2003; Langlois, 1992, 1995,
2001; Lewin & Phelan, 2000; Sautet, 2000).3
In this paper, we employ Hayekian ideas in order to analyze the role of the
entrepreneur in business organizations, thus linking the theory of entrepreneurship
with the theory of the firm. Our starting point is Hayek’s distinction between
spontaneous and man-made orders. We will argue that the business firm shares
important elements of both categories, and that we can thus describe it as a hybrid
order. Many authors, regardless of the term they have chosen to refer to it, have
pointed out the hybrid character of the firm. What distinguishes our argument is
that we describe the relation between the two sets of elements as one of inherent
tension. This poses a problem for an understanding of the entrepreneurial role
in the context of the business firm. For, on the one hand, the elements of the
firm that reflect its affinity with man-made organization imply a view of the
entrepreneur as the agent who can impose his/her purpose on the workings of
the firm. On the other hand, the elements that reflect the firm’s affinity with
spontaneous order imply that it must be understood as an entity with endogenous
forces of development, which is not possible to be controlled by a central center
of command. But if that is the case, what is the role of the entrepreneur?
Hayek’s ideas allow us to construct an account of the entrepreneur in the context
of the firm that is consistent both with the attributes of the firm that reflect its
affinity with man-made organizations, as well as those that reflect its affinity with
spontaneous orders. Moreover, we argue that these ideas prompt us to understand
the entrepreneur as the agency that constantly resolves the tension we referred
The Business Firm as a Hybrid Hayekian Order 155
to above in a way that allows the firm to grow. Thus, we highlight the concept
of entrepreneurial leadership as the major factor for the existence of business
organizations. We will go on to show that the actual mode in which entrepreneurial
leadership is exercised has important implications for the development of the firm.
In the context of entrepreneurship studies, our analysis thus relates to the 3rd
research question according to the taxonomy of Shane and Venkataraman (2000,
p. 218), the “why, when, and how different modes of action are used to exploit
entrepreneurial opportunities.”4
We begin (Part 2) with a discussion of Hayek’s distinction between spontaneous
orders and organizations. The central concept here is that of the “rules of conduct,”
which are pertinent for social structures of both categories. We then show (Part 3)
that the business firm must be thought of as a hybrid order, as it shares important
features of both spontaneous orders and man-made organizations. Importantly,
both sets of features are related to the character of the rules that govern the
operation of the order. We go on to argue (Part 4) that, as the business firm grows
both in size and in complexity, the nature of the rules that its members have to
follow tends to change from specific to abstract, thus tending to transform the
organization of the firm itself into a spontaneous order. Part 5 argues that for the
firm to be maintained as an organization, entrepreneurial leadership has to be
exercised. In Part 6, we argue that this concept can be divided into two aspects:
leadership-as-authority and cognitive leadership. We go on to discuss how this
idea can be translated in the framework of Hayek’s theory on the relation between
various “layers” of rules. Finally, we conclude (Part 7) by briefly showing
how the two aspects of entrepreneurial leadership relate to different phases of
the firm’s development.
“abstract” and “concrete” orders. According to Hayek (1973, p. 38), the character
of the former cannot be grasped intuitively, thus its explanation requires the social
scientist “mentally to reconstruct it by tracing the relations that exist between
the elements.” By contrast, the orders, which he describes as “concrete,” can be
perceived intuitively by inspection. Hayek (1973, p. 38) maintains “such orders
are relatively simple or at least necessarily confined to such moderate degrees
of complexity as the maker can still survey.” Thus, the concepts of abstractness
and concreteness are directly linked to the complexity that the order – whether
spontaneous or man-made – can achieve. In other words, as the complexity of an
order increases, so does its abstractness.
As Hayek (1973, p. 43) argues, “the formation of spontaneous orders is the result
of their elements following certain rules in their responses to their immediate
environment.” Obviously, the nature of these rules of conduct is of paramount
importance for the character of the order that will result. For a spontaneous order
to emerge, Hayek stresses that the rules must be characterized by three attributes.
First of all they must be largely tacit. Although rules of conduct have to be known
by agents, for only if they are known they can be followed, this knowledge need
not be articulable. Of course, as we will see below, Hayek admits that some part
of the rules governing the behavior of the elements of a spontaneous order may be
formally constituted and thus explicit. However, he insists that there must always
be a sub-stratum of tacit rules for a spontaneous order to emerge.
The second attribute of rules, according to Hayek (1967, p. 56), is that they
must be largely negative rather than positive, as they must mostly determine a
permissible range of behavior rather than specific actions. Precisely because of
their negative character, Hayek describes rules of conduct as abstract, and links
the abstract character of the rules to the abstract nature of the resulting order. A
third attribute of the rules of conduct flows directly from the first two. If rules are
indeed largely tacit and abstract, they must also be general, in the sense that they
must be valid for all individuals and applicable to an infinite number of future
instances.
But how does the following of rules lead to the creation of an order? The key
notion here is that of ignorance. The obedience to rules of conduct helps agents
cope with ignorance, in a double sense: first, by allowing them to draw from
the experience with dealing with specific situations, which is embodied in these
rules; and second, by making the actions – or expected actions – of other agents
intelligible, for the simple reason that themselves they are based on obedience to
the same rules of conduct. Thus, the major advantage of rule-following behavior
stems from the quantity of knowledge that agents can make use of. Therefore,
the character of the rules must have important implications for the quantity of
knowledge that the elements of a spontaneous order can use and produce. The
The Business Firm as a Hybrid Hayekian Order 157
more abstract and negative the rules are, i.e. the more they do not restrict freedom
of action, the more complex the resulting order.
By contrast to spontaneous orders, Hayek (1973, p. 49) maintains that man-
made orders – i.e. organizations – are created through the specific commands
of a directing authority. Thus, he seems to introduce a very clear criterion for
distinguishing between the two types of order. However, the simple relations:
(spontaneous orders-spontaneous evolved rules), and: (organizations-specific
commands), do not hold unambiguously. In fact, as we will see presently, he intro-
duces two independent criteria for distinguishing between spontaneous orders and
organizations.
Hayek (1973, p. 43) maintains that it is conceivable that a spontaneous order
may rest entirely on rules that have been deliberately designed:
Although undoubtedly an order originally formed itself spontaneously because the individuals
followed rules which had not been deliberately made but had arisen spontaneously, people
gradually learned to improve those rules; and it is at least conceivable that the formation of a
spontaneous order relies entirely on rules that were deliberately made8 [emphasis added].
Note, first of all, that Hayek distinguishes between the spontaneous origins of the
rules on which an order rests and the spontaneous character of the order itself.
The significant point here is that, even if all rules are deliberately designed, a
spontaneous order may still result provided that these rules have all the attributes
that we have discussed above, i.e. abstractness, generality and independence of
purpose. Furthermore, Hayek maintains that a spontaneous order “undoubtedly”
formed itself originally through the obedience of individuals to rules of conduct,
which were themselves spontaneous. Therefore, the first criterion he introduces
for distinguishing between spontaneous orders and organizations relates to the
origins of each type of order: whether the rules that constituted it originally were
spontaneous or deliberately designed.
However, Hayek introduces also a second criterion for distinguishing between
orders and organizations. He observes (1973, p. 49) than an organization run
entirely by commands could only reach a limited degree of complexity, as it
would be unable to make use of the tacit knowledge possessed by its members.
Therefore, he admits that even in organizations, and depending on the degree of
complexity the commanding authority wishes to attain, the latter may also employ
rules rather than merely commands.
However, Hayek (1973, p. 49) adds, “Rules of organization are thus subsidiary
to commands, filling in the gaps left by commands.” Therefore, the rules of
organization are the creation of purposeful authority, and can only develop on
a substratum of authority relations. Thus their nature is essentially different
from that of the rules that lead to the formation of spontaneous orders. On these
158 STAVROS IOANNIDES
grounds, Hayek (1973, p. 48) argues that the rules in the context of organizations
are characterized by three attributes that are exactly the converse of the attributes
of the rules that lead to spontaneous orders.
(1) They are not abstract but concrete, since they must guide the actions of agents
in specific directions.
(2) They are not tacit but explicit, since the commanding authority needs to ensure
that all agents will know and obey them.
(3) They are not general but specific to the particular position of the organization
that an agent occupies.
1983; Jensen & Meckling, 1976), the monitoring function (Alchian & Demsetz,
1972), and establishment of joint ownership (Grossman & Hart, 1986; Hart,
1995; Williamson, 1975, 1985), as solutions to the problem of opportunism in the
context of economic organization. Although each one of these approaches signifies
a rejection of a major aspect of the commanding authority’s omniscience, they
simultaneously reconfirm the nature of the firm as a man-made organization, as
they reassert the capacity of the commanding authority to design efficient contrac-
tual arrangements that allow it to fully direct the operation of the whole on the basis
of direct commands.
Obviously, this account of the nature of business organization displays some
important attributes of man-made organizations in Hayek’s schema. To begin with,
the fact that the commanding authority fully controls both the emergence of the
organization as well as its operation surely means that a business firm has to be
conceived as a concrete order. Both the emergence and the operation of such an
order can be fully explained, for the simple reason that both are determined by
the will of one single mind. In such a context, there is little difference between an
army and the typical business firm.10
However, this unambiguous identification of the business firm with man-made
organization can be contested. The members of the firm constitute an intensely
interacting social group. Their interactions, although unfolding in the context
of the commands and the rules of organization that are set by the commanding
authority, inevitably lead individuals to learn new things. Richard Langlois (1992,
p. 176) refers to these learning processes and links them directly to Hayek’s
theory: “The . . . personnel of a firm follow, invent, learn and imitate routines that
persist over time. As in Hayek’s theory of culture, the routines are often tacit and
skill-like, followed unconsciously because they produced success in the past.”
These remarks are representative of a recent stream of literature that, explicitly
or implicitly, views the firm as an entity that tends to evolve spontaneously in
directions neither foreseen, nor entirely controllable by the directing authority
(see Ioannides, 1999a, 2003; Langlois, 1992, 1995; Langlois & Robertson, 1995;
Sautet, 2000; Witt, 1998, 2000). This literature links naturally to the competencies
or capabilities perspective (Foss, 1994, 1996), which describes the firm as
spontaneously creating new features that the commanding authority has, first of
all, to discover and, secondly, to coordinate with its strategic vision (Nelson &
Winter, 1982; Penrose, 1959/1995).
Few parts of this literature refer explicitly to Hayek’s schema and more
specifically to his distinction between spontaneous orders and man-made orga-
nizations.11 However, many of the aspects of spontaneous orders that, according
to Hayek, explain their superiority in handling knowledge are also relevant in
the case of the business firm. If that is valid, we should approach the latter
160 STAVROS IOANNIDES
rather as a hybrid order, i.e. an order that displays important elements of both
spontaneous orders and organizations. We will later argue why this is a major
issue in describing the role of entrepreneurship in economic organization.
We have seen that Hayek considers spontaneous order as the social arrange-
ment that has arisen because of its capacity to handle knowledge. However,
the coordination of individual actions and the creation of new knowledge are
important not just for spontaneous orders but also for the business firm. In the
case of spontaneous orders, rule-following behavior makes social interaction
intelligible, for the simple reason that every agent may plan his/her action on the
presumption that he/she understands what the others are doing or how they will
react to his/her action. Thus a “cognitive commonality” is created (Witt, 1998,
2000) among the members of the spontaneous order, in the sense of a volume
of socially shared and largely tacit knowledge, which, although not possessed by
any one in its entirety, still allows the elements of the spontaneous order to act in
a coordinated fashion.
Interestingly, Ulrich Witt has introduced the notion of cognitive commonality
in his discussion of the development of business firms rather than spontaneous
orders. But why is cognitive commonality important for the operation of
the firm? Isn’t the purpose of the commanding authority, expressed through
direct commands, enough to ensure the coordinated actions of firm members?
Following Hayek, we have to look for the answers at the level of rules of
conduct. But how can this be possible, given his insistence on the different nature
of rules of organization and rules that lead to the formation of spontaneous
order?
Hayek believes that such an organization could only attain a limited degree of
complexity, which explains why the introduction of rules of organization becomes
more important than commands as the firm grows. As in the case of spontaneous
orders,13 rule-following behavior allows agents to make use of knowledge that they
do not possess individually.14 Therefore, in the case of business firms, the reliance
on rules – and not merely on commands – increases the quantity of knowledge
available to the firm.15
However, it is precisely the introduction of rules of organization that leads to
the tension we referred to above. There are three considerations that may explain
this. First, the more complex the organization becomes, the more the rules of
organization that have been set by the directing authority will tend to acquire a
character of generality, thus being gradually transformed into the type of rules
that lead to the formation of spontaneous orders.16 Second, this gradually tends to
transform the character of the organization from a concrete to an abstract order.
Third, according to Hayek, abstract orders tend to rest on abstract rules. Thus, the
fact that business firms tend to acquire the characteristics of abstract orders must
transform also the nature of the rules on which they rest from concrete and specific
to negative and general.
Of course, Hayek maintains that rules of organization are deliberately designed
rather than spontaneous outcomes of human interaction. However, recall that,
according to Hayek (1973, p. 43), spontaneous orders can emerge out of systems
of deliberately designed rules. In fact, we will now argue that, in the context of
the operation of the business firm, there are identifiable tendencies leading to
the transformation of rules towards generality and abstractness and, thus, of the
organization towards spontaneous order.
Note that both commands and rules of organization emanate from one single
center of command, which explains their intimate relation to the notion of man-
made order. However, there is an important difference between the two. In contrast
to commands, rules of organization set the general framework within which the
employees of the business firm can act, thus allowing some freedom of action.
This freedom inevitably entails the possibility to establish ever-new rules for the
coordination of their activities. These rules will now be established spontaneously,
since none of the agents of the organization will have designed them intentionally.
Consequently, their persistence or disappearance must be thought of as taking
place in the same way that Hayek describes for the rules of conduct in the case of
spontaneous orders.17 These spontaneously evolving rules are the routines of the
firm, as defined by Nelson and Winter (1982). They embody a knowledge that
is both tacit and shared by the members of the organization and, therefore, they
allow agents to cope with ignorance and to act in ways that make their actions
mutually consistent.18
162 STAVROS IOANNIDES
Our analysis suggests that the setting of rules of organization by the commanding
authority cannot block the spontaneous and constant creation of routines – or
spontaneously evolving rules, as we described them – through the interaction of
the members of the organization. But this leads towards a transformation in the
nature of the firm, from a typical Hayekian man-made order, to one that tends to
acquire the character of a spontaneous order. We can now see clearly the tension
that we referred to above: the introduction of rules of organization allows the firm
to grow both in size and in complexity; at the same time, however, the spontaneous
growth of routines tends to dissolve the organization, by tending to transform it
into a spontaneous order.
We believe that it is precisely this tension that justifies the application of
Hayekian ideas to the theory of economic organization. We have seen that the view
of the firm as a hybrid order is hardly novel, as we have traced it both in Austrian
contributions to the theory of the firm as well as to the capabilities approach.
However, Hayek’s distinction between spontaneous orders and organizations
prompts us to realize that the coexistence of the two sets of elements is inherently
contradictory rather than merely reflecting a collection of heterogeneous attributes.
We will see below that the manner in which the tension is resolved has important
consequences for the development of the business firm.
In fact, the analysis of this tension is possible through a conceptual schema
that Hayek (1979, p. 159) proposes, when he talks about “layers” of rules that
govern the functioning of spontaneous orders. He describes man-made rules as
“the thin layer of rules, deliberately adopted or modified to serve known purposes.”
Beneath that layer there is the layer of spontaneously evolving rules, which in turn
sits on top of a third layer that comprises the rules that have evolved genetically.
Although Hayek’s discussion refers to spontaneous orders, there is no reason why
this “layered” account of the relations between various types of rules cannot be
extended to business organizations. In the latter, the top layer would include both
commands and rules that are set by the commanding authority. There would still
be, however, a layer of routines or spontaneously evolved rules beneath that layer.
Our line of argument suggests that, inevitably, this middle layer will tend to grow
at the expense of the top layer as the firm grows. So what is it that maintains the
firm as an organization, thus blocking its transformation into a spontaneous order?
It is here, we will argue, that we must seek the role of the entrepreneur.
5. ENTREPRENEURIAL LEADERSHIP
Let us return to the view of the business firm as a hybrid order. A corollary of
the fact that the firm comprises important elements of man-made organization
The Business Firm as a Hybrid Hayekian Order 163
The limitations of the human mind prevent the entrepreneur, as much as everyone else, from
imagining all possible moves that unfold into the future. There is always new information
that needs to be classified and assessed with respect to its implications within the existing
interpretative framework. A business conception can furnish such a framework . . . .
time, must not operate on the basis of commands and rules of organization
proper. Therefore, we must think of the exercise of entrepreneurship as consisting
primarily in the execution of a plan that unfolds in an uncertain future, thus
making necessary the constant absorption of new knowledge by all team members,
its interpretation, and the implementation of the necessary adjustments to the
firm’s operation.
It is for this reason that Witt (2000, p. 740) maintains that a business conception
has to be “general and unspecific,” so that it can provide orientation to firm members
and, at the same time, encourage them to utilize their problem-solving capabilities.
However, it is precisely the need for the employee’s of the firm to exercise initiative
in the context of the overarching interpretative framework that is provided by the
entrepreneur’s business conception that precludes a view of the firm as a typical
Hayekian organization, i.e. an entity whose operation rests on the commands issued
by the entrepreneurial authority.
organization. Of course, the exercise of leadership in that mode would entail some
major drawbacks. First, running the firm by commands thwarts the creativity
and the problem-solving capacity of its members, while, at the same time, it
is very costly in terms of the attention the entrepreneur has to devote to even
the simplest operations.20 Second, and related to this, the complexity that the
organization could attain would be limited, because of the inevitable limitations
of the entrepreneur’s ability to effectively monitor all aspects of the firm’s
operations. Thirdly, the exercise of leadership in that mode confronts internal
constraints arising from the past evolution of routines within the firm. Therefore,
both the decision of the commanding authority to act in order to alter the mix of
commands and spontaneously evolved routines, as well as the options for action
that are open to it, will be heavily constrained by the path dependence of the
organization’s development.
However, there is another mode in which leadership can be exercised. Rather
than directing the actions of firm members by fiat – as in the case of leadership-
as-authority – the entrepreneur may attempt to influence informally the cognitive
frameworks of firm members, thus inducing them to behave in accordance with
his/her business conception. Ulrich Witt (2000, p. 746) defines this as cognitive
leadership and maintains that:
. . . conceptions and social models preached and practiced by the entrepreneur . . . may well
be contested by rival cognitive frames and social models both on the level of the individual
employee and on that of subgroups or coalitions. Failure to prevent rivaling frames and mod-
els from tacitly taking the lead in the firm’s informal communication can have far-reaching
consequences for organizational coherence . . . Therefore, for the entrepreneur to succeed in
shaping informal communications in a way that is advantageous to the propagation of her/his
business conception . . . a particular capacity is required. That capacity may be called ‘cognitive
leadership.’
Ensuring that the employees of the firm perceive, interpret and act upon knowledge
on the basis of a cognitive framework that is consistent with the business concep-
tion of the entrepreneur increases the coordination and the effectiveness of their
actions. On the other hand, the effective exercise of cognitive leadership becomes
increasingly difficult as the group of employees whose actions the entrepreneur
strives to coordinate becomes bigger.21 Again, however, the idea of cognitive
leadership can be easily transposed to Hayek’s schema of layers of rules. The
exercise of this form of leadership now aims at shaping developments at the middle
layer of Hayek’s schema, the layer of spontaneously evolving routines. Through
the exercise of cognitive leadership the entrepreneur attempts to influence the
“tacit cognitive commonalities” of firm members, thus shaping their interactions
so that they tend to produce routines that are consistent with the entrepreneurial
conception. In other words, the spontaneous behavior of the members of the
166 STAVROS IOANNIDES
firm will tend to be: (a) coordinated; and (b) consistent with the strategic vision
that the entrepreneur pursues.
leadership that is much more important for the growth of the firm and especially
for its development to ever-higher degrees of complexity. The reason is that
through cognitive leadership the entrepreneur can ensure the coordinated action
of the firm’s members and, especially, their coordinated and, at the same time,
creative response to the new contingencies that the organization’s development
confronts. Unlike leadership-as-authority, the exercise of cognitive leadership is
much more difficult to discern empirically, since, as we have seen, it refers to the
ability of the entrepreneur to influence informally the cognitive commonalities of
team members. However, interesting examples may be sought in instances where
cognitive leadership is evidently ineffective or even totally lacking, e.g. clashes –
or, more generally, incompatibilities – of “corporate cultures”24 in recently
merged organizations.
In Hayek’s schema of layers of rules, our analysis suggests that, although
the top layer, which consists of commands and rules of organization, is indeed
essential for the emergence of the firm, it is the middle layer of routines and
spontaneously evolved rules that determines the growth and development of the
firm. It is the maintenance of cognitive leadership by the entrepreneur at that
layer, i.e. his/her ability to ensure that the cognitive commonality shared by
all employees is consistent with the entrepreneurial business conception, that
allows the firm to develop, thus blocking its dissolution and, consequently, its
transformation from an organization into a spontaneous order.
The interesting line of empirical research that this analysis leads to is the
investigation of the relation between the use of direct commands and rules of
organization for the running of specific business firms – i.e. the exercise of
leadership-as-authority – to the unplanned evolution of routines within the same
organization. Most research on this issue is conducted in the context of inves-
tigations into the role of “corporate culture” and focuses on static comparisons
between monitoring costs and the “thickness” of the corporate culture of a specific
organization. Camerer and Vepsalainen (1988, p. 122), for example, maintain that
“since cultural rules are substitutes for communication and explicit monitoring, if
the costs of communication and monitoring fall then cultures will get thinner. That
is, the number of written rules will grow and the number of agreed-upon unwritten
rules will shrink.” Obviously, we see here the trade off to which we referred above,
as well as the idea that when the top layer of rules in Hayek’s schema grows, the
middle layer inevitably shrinks. However, what this static account of the problem
misses is the relevance of corporate culture, i.e. Hayek’s middle layer of rules,
for the growth of the firm. In contrast to such a static approach, therefore, the
interesting line of research that our Hayekian schema opens up is the study of the
manner in which the exercise of cognitive leadership by the entrepreneur relates to
the development of the firm.
168 STAVROS IOANNIDES
NOTES
1. The 1990s have been more sober in that respect, as academic interest has increasingly
focused on the analytical value of his social theory, quite independently of the political
vision, which he had constructed it to serve. Fleetwood (1995) is an excellent example of
this shift.
2. See Koppl and Minniti (2003) for a survey.
3. A major source of inspiration for this stream of literature is Loasby (1991), who
described the firm as an institution specializing in problem-solving.
4. The first two questions that they propose are “(1) why, when, and how opportunities
for the creation of goods and services come into existence, and (2) why, when and how
some people and not others discover and exploit these opportunities.”
5. This part draws from Ioannides (1999b).
6. Hayek (1973, p. 37) maintains that: “The distinction of this kind of order (i.e. spon-
taneous) from one which has been made by somebody putting the elements of a set in their
places or directing their movements is indispensable for any understanding of the processes
of society as well as for social policy.”
7. Which Hayek (1973, p. 36) defines: “. . . as a state of affairs in which a multiplicity
of elements of various kinds are so related to each other that we may learn from the
acquaintance with some spatial or temporal part of the whole to form correct expectations
concerning the rest.”
8. And he adds: “The spontaneous character of the resulting order must therefore be
distinguished from the spontaneous origin of the rules on which it rests, and it is possible
that an order which would still have to be described as spontaneous rests on rules which are
entirely the result of deliberate design.”
9. Loosely referred to as the “entrepreneur.” See, for example, Henderson and Quandt
(1958/1971, p. 52).
10. Arguably, the most important differences would be, first, the severity of the sanctions
that the commanding authority can impose on the lower levels of the hierarchy in order to
curb opportunism and, second, the unavailability of the exit option to dissenters.
11. There are two notable exceptions in that respect. First, Langlois (1992, p. 169)
discusses the need to study what he describes as “organic organizations,” i.e. organizations
that display important elements of both spontaneous orders and organizations. Second,
Sautet (2000, p. 99) introduces the concept of the “complex” firm, which he defines as an
organization in which the commanding authority faces a “Hayekian knowledge problem”:
i.e. “the entrepreneur-promoter can be ignorant of his/her ignorance with respect to the
knowledge possessed by some of his/her employees.” Thus, both authors seem to approach
the firm as a “hybrid order,” according the terminology we are adopting here.
12. Sautet’s (2000, p. 85) concept of the “simple” firm is relevant here.
13. See Langlois (1992, 1995) and Vanberg (1994, p. 114).
14. A kind of knowledge, in other words, which is uncentralisable because of its very
character. See Hayek (1967, p. 61).
15. See Minkler (1993) for a similar argument on the role of knowledge in business
firms.
16. See Vanberg (1994, p. 114) for a similar point.
17. The interaction among firm members tends to create ever-novel mutations of the
rules. The ones that will be selected will be those that prove to have greater capacity to
coordinate the actions of agents.
The Business Firm as a Hybrid Hayekian Order 169
18. Routines effect coordination not only contemporaneously but also in the inter-
temporal sense of allowing action to take into account past experience. This aspect of
routines implies that any attempt to redesign them may involve a great cost, which may
not be immediately obvious to the reforming agency. For even if successful in bringing
about a more effective coordination of contemporaneous acting, it may destroy the ability
of agents to tap the accumulated knowledge that is embodied in them.
19. This general definition has been put forth in Ioannides (1999b, p. 880).
20. See Witt (2000, p. 748): “However, a high price has to be paid for running an
organization on the basis of a monitoring regime . . . Monitoring curbs individual creativity
and the intrinsic motivation in problem-solving . . . . Furthermore, coordination through
detailed directions, regulations, authorization, and tight control causes frictions and is slow
and costly in terms of time resources. The larger the firm, the more these negative effects
tend to lower its efficiency.” See also Witt (1998, p. 167).
21. This relates in an interesting way to Penrose’s (1959/1995, p. xii) theory of the
growth of the firm. In her view, one of the major obstacles to this growth is the acquisition
of managerial services that can be easily “absorbed” by the existing managerial team:
“. . . managerial resources with experience within the firm are necessary for the efficient
absorption of managers from outside the firm. Thus, the availability of ‘inherited managers’
with such experience limits the amount of expansion that can be planned and undertaken in
any period of time.” Obviously, the “absorptive capacity” of the existing management team
is intimately related to the effectiveness with which it can establish what we have described
as “cognitive commonality,” especially with respect to the managerial resources obtained
from outside the firm.
22. See the account in Langlois (1992) of the organizational mode – i.e. through the
creation of a spin-off-that the management of IBM chose in order to develop and market
the first PC.
23. For a view of joint ventures as “hybrid” forms of organization, see Williamson
(1996). See also Caloghirou et al. (2003) for a survey of the theoretical and empirical
literature of a very interesting type of joint venture (Research Joint Venture) that involves
cooperative R&D.
24. For the concept of corporate or business culture see Casson (1991) and Camerer and
Vepsalainen (1988).
ACKNOWLEDGMENTS
A first version of this paper was presented in Jena, at the seminar of the Max Planck
Institute for Research into Economic Systems, Evolutionary Economics Unit, in
December 2001. The author wishes to thank the participants and especially Ulrich
Witt for helpful comments. The usual disclaimer applies.
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INFORMATION, ENTREPRENEURSHIP,
AND ECONOMIC PROGRESS
Randall G. Holcombe
ABSTRACT
Recognition of a profit opportunity requires a framework of knowledge
to place information about a profit opportunity in a context where it can
be recognized. The same information about a profit opportunity could be
revealed to many people, yet only a few with the appropriate knowledge
will be able to place this information into a context that suggests to them a
profit opportunity. This paper discusses how entrepreneurs gain knowledge
to enable them to be more entrepreneurial, and shows how an economy gen-
erates information about entrepreneurial opportunities. Entrepreneurship
adds to an economy’s knowledge base, making it easier to recognize profit
opportunities when they arise.
INTRODUCTION
Entrepreneurship is the act of discovering and acting upon a previously unnoticed
profit opportunity. Kirzner (1973, 1979, 1985) has analyzed at length the role
of entrepreneurs in the economy and their impact on the market, but has paid
less attention to the origins of the previously unnoticed profit opportunities that
give rise to entrepreneurship. They must come from somewhere, and Holcombe
(1998) argues that the most common source of profit opportunities is from the
entrepreneurial actions of other entrepreneurs. New entrepreneurial ideas arise
buy. They may be unaware of other information that would help them if they had
it. Knowledge refers to the incorporation of information into a framework where
it can be used for decision making. Information about the price someone charges
will be of little use unless the person with the information can place it in context.
For example, what do other sellers charge for the same or similar goods? Is this
price likely to fluctuate, so that next week’s price might be considerably higher or
lower? Do some sellers offer non-price advantages that might make it desirable to
look at other information besides prices before deciding whether to buy? These are
the types of factors that enable an individual to place information in a context that
makes that information a component of the individual’s knowledge. Wisdom refers
to the use of knowledge to make good decisions. Because many factors must be
weighed to arrive at a decision, and because some of those factors may be difficult
to articulate or weight in a mathematical sense, many people may have the same
knowledge, but even with identical knowledge, some will make better decisions
than others.
Boettke (2002, p. 268) notes that “information is a flow concept, while
knowledge is a stock notion.” By extension, Boettke (2002, p. 269) observes,
“Knowledge is ever changing and is multifaceted, while information is something
fixed.” The flow of information adds to the stock of an individual’s knowledge,
but new information may also change the context within which old information is
interpreted. Knowledge is more than just the sum of all information possessed by
an individual. If one pictures a pitcher of water, and an individual adding a flow
of water to the stock of water already in the pitcher, this analogy inadequately
describes the relationship of flow information to the stock of knowledge. Instead,
picture someone adding flour, water, yeast, and the right amount of heat, to
produce bread. In the kitchen, the flow of ingredients yields a stock of food that is
qualitatively different from the flow of ingredients that produced it. Just as bread
is not some flour, some water, and so forth, a person’s knowledge is not just all
the information the person possesses. And just as some chefs are more successful
than others at producing meals even with the same stock of ingredients, many
individuals might have similar stocks of knowledge, yet some have the wisdom
to make better economic decisions with their knowledge.
Kirzner (1973, p. 67) makes a similar distinction between knowledge and
entrepreneurship. “But as closely as the element of knowledge is tied to the
possibility of winning pure profits, the elusive notion of entrepreneurship is, as
we have seen, not encapsulated in the mere possession of greater knowledge
of market opportunities. The aspect of knowledge which is crucially relevant
to entrepreneurship is not so much the substantive knowledge of market data as
alertness, the ‘knowledge’ of where to find market data” (emphasis in original).
Kirzner means by data what this section refers to as information. But knowledge as
176 RANDALL G. HOLCOMBE
for the apples themselves, or any number of other complications. Wisdom lowers
the probability that one is wrong when making a decision based on knowledge.
With hindsight, one can separate good decisions from bad decisions on the
basis that good decisions yield profits while bad decisions produce losses. One
can never know whether a decision was “optimal,” in the sense that it was better
than other available alternatives, because as Buchanan (1969) notes, one can never
know what would have been the outcome of a foregone alternative. Information
is relatively easy to evaluate, in the sense that one can check on its validity,
despite the fact that people can obtain information that is wrong, incomplete, or
faulty in some other way. Knowledge is more difficult to evaluate, because one
must be aware of the context within which information is used, and it is easy to
envision how someone’s knowledge could be faulty because the person is lacking
some information the person does not even realize would be useful. Wisdom is
more difficult to evaluate than knowledge, because even in hindsight one cannot
compare the outcomes of decisions people make with what would have been the
outcomes if they had chosen differently.
If one views entrepreneurship as seeing and acting upon a previously unnoticed
profit opportunity, it is apparent that two people could observe the same informa-
tion, and one would see it as an unexploited profit opportunity while the other might
not, either because the second person did not have the knowledge to place that in-
formation in context, or did not have the wisdom to see that the information does,
in fact, reveal the opportunity to make a profit. Ray Kroc, who built the McDonalds
restaurant chain, sold restaurant equipment before he took over McDonalds. He had
an order for a large number of milkshake makers, and went to the restaurant started
by the McDonald brothers to see personally how a restaurant could be selling so
many milkshakes. What he saw was an innovation in restaurant operation. Before
McDonalds, restaurants got customers’ food orders and then prepared the food, but
McDonalds had the entrepreneurial insight that they could prepare the food before
it was ordered so customers could get their food right away. This system required
that management be good at predicting the number of customers and food orders
so the right amount of food would be on-hand, and hindsight shows that they had a
good system. Ray Kroc did not develop this system himself, but he recognized it as
a profit opportunity. He had the information from seeing the operation of McDon-
alds, he had the knowledge from years of experience in the restaurant industry,
observing many different types of operations, and he had the wisdom (moreso
than the original innovators) to see this as a profit opportunity. So he bought the
restaurant from the innovators and established it as a world-wide chain.
Perhaps Kroc was just lucky. It is difficult for an outside observer to separate
out luck from wisdom, because there is no formula for identifying how individuals
can use knowledge to make good decisions. It is easier to see how knowledge
178 RANDALL G. HOLCOMBE
can prevent people from making bad decisions, by identifying potential problems
before they arise, but how did Ray Kroc have the insight to see what a profit
opportunity McDonalds presented when the innovators who started the restaurant
were (using their sale as evidence) less optimistic. Part of the answer likely
lies in the different knowledge bases of Kroc and the McDonald brothers. The
McDonalds may have had the knowledge to start and operate a restaurant, and
the brilliant insight to prepare the food before the customers ordered it, but Kroc,
as a vendor selling to many restaurants, had a broader knowledge of the industry.
Regardless of whether this speculation on the differences in knowledge between
the McDonalds and Kroc is true, this is an example of how two people could have
the same information about a profit opportunity, and yet because the two individ-
uals had different knowledge bases, one saw it as a more profitable opportunity
than another.
Perhaps Kroc was lucky, but there’s an old slogan, “Luck is when preparation
meets opportunity,” and it seems to apply here.1 Kroc was prepared because
of his background in the restaurant industry, and had the opportunity when the
McDonald brothers were willing to sell him their restaurant. But many people
believe they have spotted profit opportunities that result instead in losses. Perhaps
their knowledge was faulty, but consider companies like IBM on the brink of
bankruptcy in 1991, or Xerox and Polaroid on the brink of bankruptcy in 2001.
Surely the management in those companies had ample knowledge of the computer,
photocopying, and photography industries, respectively, but that knowledge did
not translate into the wisdom that led to profitable decisions. In the real world
(unlike the neoclassical model of the firm), profitability is a moving target, and
activities that were profitable a decade ago – or even a year ago in rapidly-evolving
industries – may not be profitable today. As Christensen (1997) notes, decision
makers can be misled by their past successes into thinking that strategies that
brought them profits in the past can continue to do so in the future. As the IBM,
Xerox, and Polaroid cases show, more than knowledge is required to spot profit
opportunities. Entrepreneurship is built on a foundation of knowledge, but also
requires the wisdom (or luck) to be able to sort the good strategies from the bad.
insurmountable advantage. Despite the fact that Xerox developed the information
to produce the graphical user interface for the computer, the company did not
have the wisdom to recognize it as a profit opportunity, so those profits from the
information Xerox generated ended up going to Apple Computer and Microsoft.
Information about entrepreneurial opportunities can be produced, and firms
actively undertake activities to produce that information. The knowledge to place
the information in context can also be produced. Businesses go to great lengths to
try to understand not only the engineering aspects of the products they produce, but
also the nature of the market within which their products are sold. As Christensen
(1997) notes, firms always run the risk of misunderstanding their markets, even
when they are market leaders, and sometimes past successes lead firms to overlook
the future direction of the market. But firms do try to understand their markets so
that they can remain successful. Understanding the market means taking available
information and placing it in context so that the firm can make successful decisions.
To that end, firms undertake marketing research, engineering research, and other
information-gathering activities, and consolidate that information to try to acquire
the knowledge to make managerial decisions. This knowledge is necessary for
entrepreneurship.
Information about entrepreneurial opportunities can be produced, and that in-
formation can be aggregated into knowledge about entrepreneurial opportunities.
In that sense, entrepreneurship can be produced. But the wisdom to use one’s
knowledge effectively is more problematic. It can be produced by experience, but
some people seem more adept at making wise decisions than others. As Boudreaux
and Holcombe (1989) note, it is more than just good management – finding ways
of minimizing costs and combining inputs efficiently. Entrepreneurship means
finding a better way of doing something, and there is no benchmark for compar-
ison. Can entrepreneurship be produced? Information that can help people act
entrepreneurially can be produced, and the knowledge to place that information in
context can be produced, but there is no clear-cut way to produce the wisdom that
leads to entrepreneurial discoveries. Entrepreneurship is more than just noticing
something, as the record of business failures suggests. It involves having the
wisdom to separate actual profit opportunities from tempting options that will not
generate profits.
THE ORIGINS OF
ENTREPRENEURIAL OPPORTUNITIES
How readily an unexploited profit opportunity is recognized is related to the
ways in which entrepreneurial opportunities arise. Some profit opportunities
Information, Entrepreneurship, and Economic Progress 181
are easier to spot than others. Holcombe (2003) argues that entrepreneurial
opportunities arise from three different sources: factors that disequilibrate the
market, factors that enhance production possibilities, and as the by-product of
previous entrepreneurial actions. Within a neoclassical framework, and within
Kirzner’s (1973) framework, factors that disequilibrate the market provide the
most obvious source of entrepreneurial opportunities. If some trades are being
made at disequilibrium prices, then an entrepreneurial opportunity exists, and the
act of entrepreneurship pushes the market toward equilibrium.
Kirzner (1973, pp. 72–75) contrasts his equilibrating view of entrepreneurship with
Schumpeter’s (1934), which Kirzner characterizes as disequilibrating. “Schum-
peter’s entrepreneur acts to disturb an existing equilibrium situation . . . . The
entrepreneur is pictured as initiating change and generating new opportunities” (pp.
72–73, emphasis in original). Kirzner then quotes Schumpeter as concluding that
entrepreneurship is at odds with equilibrating activity. Kirzner, in contrast, argues
that the entrepreneur “. . . brings into mutual adjustment those discordant elements
which resulted from prior market ignorance” (p. 73, emphasis in original). Kirzner
raises the issue because he believes Schumpeter’s discussion of entrepreneurship
is “. . . likely to generate the utterly mistaken view that the state of equilibrium
can establish itself without any social device to deploy and marshal the scattered
pieces of information which are the only source of such a state” (pp. 73–74).2
A key point here is seen in Kirzner’s reference to the scattered pieces of infor-
mation required to equilibrate the market. The necessary information is readily
available in the form of market prices, but for entrepreneurship to equilibrate the
market, there must be somebody with the knowledge required to take advantage of
the information. If the market is disequilibrated through a shift in supply or demand,
the change in the status quo should provide a relatively obvious signal of an en-
trepreneurial opportunity, and provides the most likely case that an entrepreneurial
opportunity would be recognized. People who already trade in a market are likely to
spot opportunities that are created by factors that disequilibrate the market as a by-
product of their routine economic activity, so many people will have the required
knowledge, and relatively little wisdom is required to spot such a profit opportunity.
Most obviously, more production means people have higher incomes, so there is a
profit opportunity to produce more output for them to purchase. More significantly,
higher incomes will lead to changes in the mix of goods demanded. As income rises,
people tend to demand more automobiles relative to bicycles, and may shift from
auto or train travel to travelling by air. People may demand more steak relative to
hamburger, and may demand more restaurant meals relative to home-cooked meals.
Changes in the composition of demands for various types of output creates profit
opportunities. Perhaps more significant as a source of profit opportunities, a more
productive economy has a greater role for the division of labor, as Smith (1776)
noted, so even if the output of all goods did increase proportionally, there would
still be the opportunity to change production methods to produce more efficiently
with a finer division of labor. As Richardson (1975, p. 351) notes, in Smith’s view
“the division of labor is at once both a cause and an effect of economic progress.”
Young (1928) and Kaldor (1972) also emphasize Smith’s principle of the division
of labor as an important and underappreciated engine of economic progress.
In this case, the exact nature of an entrepreneurial opportunity will not be as
obvious as in the previous case (for factors that disequilibrate the market). If there
is an opportunity to produce new goods to sell to a broader market, it is not always
obvious what new goods it would be profitable to produce. Likewise, if there is an
opportunity to profit from increased specialization in production, or by any other
change in the production process, it is not always obvious how this could be done.
Consider Henry Ford’s insight that because of a growing market, automobiles
could be mass-produced on assembly lines to lower the cost and bring the oppor-
tunity of automobile ownership to the masses. Many people had the same market
information as Ford, but he had the wisdom to seize that profit opportunity. While
it looks obvious in hindsight, many automobile companies led by people with less
wisdom than Ford failed in the early 20th century. For a similar example, consider
the success of Palm Pilots – small hand-held computers. Do readers recall the Ap-
ple Newton, which was Apple Computer’s entry into that market only a few years
before the Palm Pilot? Apple spotted the information signaling a profit opportunity
in that market before Palm,3 Apple had the knowledge to see that there was a profit
opportunity (the evidence is Palm’s profit in that market), but Apple was unable
to profit from it.
Profit opportunities created by enhanced production possibilities probably
take more wisdom to turn into actual profits than those created by the other two
categories. The process by which profit opportunities are generated is more evo-
lutionary and continuous than in the other cases, the knowledge required to make
a profit is typically substantial, and the wisdom necessary to make good decisions
is substantial, as the Newton-Palm example illustrates. One interpretation of this
example is that the failure of the Newton in this market provided information
Information, Entrepreneurship, and Economic Progress 183
increase in wealth could not create the demand for infrared mice without the inno-
vation of mice as a computer input device. This entrepreneurial insight capitalized
on a new opportunity, which was created by other entrepreneurial insights.
In each of the above examples, the entrepreneur had some specific knowledge of
time and place as a context for new information revealed through the market about
profit opportunities produced by recent entrepreneurial acts. The entrepreneurial
act of seizing those opportunities that produces the engine for economic progress,
and lays the foundation for more entrepreneurial discoveries.
Where do entrepreneurial opportunities come from? Many of them come
from the actions of other entrepreneurs. Henry Ford could not have succeeded in
mass-producing automobiles until there was a substantial market, including in-
frastructure such as roads, gasoline stations, and repair facilities. Bill Gates could
not have made his fortune had not Steve Jobs seen the opportunity to build and
sell personal computers, and Steve Jobs could not have built a personal computer
had Robert Noice not invented the microprocessor. When entrepreneurs take
advantage of profit opportunities, they create new entrepreneurial opportunities
that others can act upon. Entrepreneurship creates an environment that makes
more entrepreneurship possible.
incorporates that environment. Many people have spotted and acted on en-
trepreneurial opportunities, and profited from their actions. In this setting, the
same information leads to a different sort of knowledge, and makes it more likely
that the apparent profit opportunity really would lead to a profit.
An entrepreneurial environment changes the knowledge base of potential
entrepreneurs, and makes it more likely that information about an entrepreneurial
opportunity will actually be spotted and acted upon. If the same information
about a potential profit opportunity surfaces in an economy stagnating in
general equilibrium versus an entrepreneurial economy characterized by constant
change, it will be more likely to be an actual profit opportunity in the dynamic
entrepreneurial economy, so the information will be more likely to be acted on
by an entrepreneur. The environment within which information presents itself
affects the observer’s knowledge base, and an entrepreneurial environment is
more likely to develop the knowledge that leads people to act entrepreneurially.
Entrepreneurship creates more entrepreneurial opportunities, but it also creates
a base of knowledge that makes it more likely that entrepreneurial opportunities
will be spotted and acted upon. Knowledge is more than just the sum of the flow
of information that creates it. The market economy itself creates knowledge that
would be unavailable in a different institutional setting.
concentrated, which result in some areas manifesting more economic growth than
others. Along these lines, Krugman (1991) and Audretsch and Feldman (1996)
develop models in which increasing returns occur in geographically concentrated
areas. Desrochers (2001) presents an excellent discussion about the way that
tacit knowledge, as described by Hayek (1945), is transmitted more effectively
by people in close proximity to one another. Some things can be observed more
effectively than they can be described, so industries that are more entrepreneurial
are more likely to reveal entrepreneurial opportunities to those in their own
industry, and geographical areas that are more entrepreneurial are more likely to
reveal entrepreneurial opportunities to those in their own area.
The wisdom to undertake effective entrepreneurship is not equally available to
everyone, and entrepreneurial opportunities that may be easily obtainable for some
will be out of reach for others. Much information is readily available to all, but as
noted above, people also generate their own private information with the intention
of using it entrepreneurially. Information is valuable only within a broader
context of knowledge, and information that would have no meaning to some
might suggest an entrepreneurial opportunity to others who are able to put that
information in the context of their knowledge. Wisdom comes from the effective
use of knowledge, and part of this is collecting sufficient knowledge to avoid
making bad decisions. This section has suggested the important role of proximity
in making wise decisions. Some information is difficult to communicate without
first-hand knowledge. Those in a particular industry will have more wisdom about
entrepreneurial opportunities in that industry, and following the arguments of a
substantial literature discussed in this section, geographical proximity generates
a substantial amount of this type of knowledge. Desrochers (2001) gives a superb
description of knowledge transmission through geographic proximity.
Earlier, the paper showed that people can take actions that will increase the
likelihood of their discovering entrepreneurial opportunities by, for example, un-
dertaking research or studying industry trends and activities to build a knowledge
base. But holding individual action constant, some economic environments gener-
ate information for all individuals in the environment that make it more likely that
they will recognize entrepreneurial opportunities. An environment where there is
a substantial amount of entrepreneurship creates a knowledge base that increases
the probability that when people are exposed to information about entrepreneurial
opportunities, they will recognize it as such and act on it. The market process
itself generates information. Entrepreneurship creates more entrepreneurial
opportunities, as Holcombe (1998, 2003) argues, but entrepreneurship also
generates information that adds to the knowledge base of potential entrepreneurs,
making them more entrepreneurial. The same profit opportunity is more likely
to be recognized in an entrepreneurial economic environment than in a stagnant
190 RANDALL G. HOLCOMBE
CONCLUSION
Entrepreneurship, following Kirzner (1973), is the recognition of a previously
unnoticed profit opportunity, but Kirzner does not consider how profit opportuni-
ties are created in an economy. Holcombe (1998, 2003) extends Kirzner’s model
of entrepreneurship by showing that entrepreneurship creates new entrepreneurial
opportunities. While at first it might appear that when an entrepreneur acts on
a previously unnoticed profit opportunity, there are fewer profit opportunities
left as a result, the opposite is true. An entrepreneurial act creates additional
profit opportunities, so entrepreneurship generates the opportunity for more
entrepreneurship.
Entrepreneurial opportunities may not be easy to spot, even if they are lying
in plain sight. The information may be available to everyone, but recognizing
a profit opportunity will typically require a framework of knowledge to place
information about a profit opportunity in a context where the profit opportunity
can be recognized. As Hayek (1945) notes, everyone has some specialized
knowledge of time and place that enables them to make use of market information
in ways not available to others without that specialized knowledge. The same
information about a profit opportunity could be revealed to many people, yet only
a few with the appropriate knowledge will be able to place this information into
a context so that the information suggests to them a profit opportunity.
The distinctions among information, knowledge, and wisdom help illuminate
the nature of entrepreneurial discovery. Information includes much of the data
of the market, but may also include other data not visible to everyone, such as
production techniques, or even market data generated by surveys or statistical
analysis. In order to yield any insight, information must be placed in the context
of other information, and this aggregation of information that an individual
possesses is knowledge. Entrepreneurial opportunities, as Kirzner describes them,
are information, but Hayek (1945) was talking about how people use knowledge,
which requires them to place information they receive in a broader context.
Knowledge is insufficient to produce entrepreneurship. The individual must be
able to evaluate that knowledge in subjective ways to determine whether an
entrepreneurial opportunity actually exists. Wisdom is the product of knowledge,
intelligence, and experience. This paper cited several examples showing that
when different people have the same information and knowledge, some may
Information, Entrepreneurship, and Economic Progress 191
Hayek noted that knowledge is often not easily transmitted from person to per-
son. A person can have knowledge about a particular industry, process, or market,
and yet not be able to articulate that knowledge to pass it along to others. It is at
this point that knowledge becomes wisdom, and enables people to make better de-
cisions than others who have all of the same information available to them. People
can pick up wisdom from others by observing their actions and by collaborating
with them, but this requires that interactions take place in close proximity. This
is why areas that become entrepreneurial tend to generate more entrepreneurship
This is the knowledge of time and place that Hayek discussed, and place can be an
industry, or a geographic area. More entrepreneurship occurs when both industry
and geographic location coincide. This explains, for example, the concentration
of entrepreneurship in semiconductors in silicon valley, in financing in New York,
and in automobile development in Detroit. As Desrochers (2001) describes, people
are able to get ideas from others who have specialized knowledge in the same area
in a way that would not be possible without the geographic proximity. Because
of the geographic proximity, knowledge that is difficult to articulate can still
be shared.10
Entrepreneurship creates more entrepreneurial opportunities, as Holcombe
(1998, 2003) notes, and this paper extends that argument by showing that
entrepreneurship also adds to the knowledge base, providing the knowledge that
makes it easier to recognize profit opportunities when they arise. Kirzner depicts
entrepreneurs as noticing profit opportunities that nobody has noticed before,
which raises the question of why one person notices what others have missed.
Hayek emphasizes the importance of individual knowledge of time and place, and
this paper shows that entrepreneurship in an economy produces knowledge for
individuals that enhances their ability to recognize entrepreneurial opportunities.
Entrepreneurial activity generates information that aids future entrepreneurial
discovery.
NOTES
1. I do not know the origin of this slogan, but first saw it painted on the wall of the football
locker room at my high school. At the time, it appeared to apply to winning sports contests,
and with each passing decade it seems to me more generally applicable to all aspects of life.
2. Kirzner (1979, Chap. 7) argues that there are important differences between his and
Schumpeter’s ideas. Elsewhere, however, Kirzner (1985, Chap. 4) develops the idea of
entrepreneurship in a manner that encompasses the spirit of Schumpeter’s ideas, and their
ideas on entrepreneurship clearly can be reconciled.
3. Actually, the Palm Pilot was developed by the 3Com Corporation, which later spun
Palm off into a separate company.
Information, Entrepreneurship, and Economic Progress 193
4. Schumpeter (1934, p. 63) discusses the revolutionary nature of economic growth, and
later (1934, p. 65) describes the motive forces as “spontaneous and discontinuous.”
5. Hayek (1949, p. 41) says equilibrium is the condition where “. . . the different plans
which . . . individuals . . . have made for action in time are mutually compatible.” Hahn
(1984, p. 44) says equilibrium exists when “. . . the intended actions of rational economic
agents are mutually consistent and can, therefore, be implemented.” Lewin (1997, p. 245)
says “equilibrium is understood to be the consistency of actions and the plans on which
they are based.”
6. See Olson (1996) for an interesting analysis of this example.
7. Whether such an unexploited profit opportunity could exist in general equilibrium
depends on the view one takes of equilibrium. The Kirznerian view would be that an
economy with unexploited profit opportunities would not be in equilibrium, but following
Hayek’s view that equilibrium simply means that everyone’s plans are mutually consistent,
one could imagine such an unexploited profit opportunity existing unnoticed period after
period. See Holcombe (1999) for a further discussion and elaboration.
8. Young (1993) develops a model along these lines. Mokyr (1990) classifies technolog-
ical advances as “macroinventions” and “microinventions.” The idea is that major inven-
tions like the steam engine and the microprocessor create entrepreneurial opportunities for
microinventions that further drive economic growth.
9. Arthur (1989) presents a model showing how increasing returns can lock an economy
into an inferior technology. Perhaps the most famous (but questionable) example is related by
David (1985). See also David (1975) for a clear recognition of the importance of increasing
returns to economic progress.
10. An interesting extension of this idea would be to consider how one’s specific “place,”
in Hayek’s (1945) sense, is enlarged by the development of transportation and communica-
tion technology. People can see more, and broaden their knowledge bases further, by being
in close proximity to others who may actually be physically distant most of the time. In the
same way that Smith (1776) noted that the extent of the market can grow, allowing a greater
division of labor, a person’s place in the market system can be enlarged, giving that person
greater knowledge about entrepreneurial opportunities.
REFERENCES
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Economic Journal, 99, 116–131.
Audretsch, D. B., & Feldman, M. P. (1996). R&D spillovers and the geography of innovation and
production. American Economic Review, 86, 630–640.
Boettke, P. J. (2002). Information and knowledge: Austrian economics in search of its uniqueness.
Review of Austrian Economics, 15, 263–274.
von Bohm-Bawerk, E. (1959) (orig. 1884, 1889, 1909). Capital and interest (3 vols). Spring Hills, PA:
Libertarian Press.
Boudreaux, D. J., & Holcombe, R. G. (1989). The Coasian and Knightian theories of the firm.
Managerial and Decision Economics, 10, 147–154.
Buchanan, J. M. (1969). Cost and choice: An inquiry in economic theory. Chicago: Markham.
Christensen, C. M. (1997). The innovator’s dilemma: When new technologies cause great firms to fail.
Boston: Harvard Business School Press.
194 RANDALL G. HOLCOMBE
David, P. A. (1975). Technical choice, innovation, and economic growth. Cambridge: Cambridge
University Press.
David, P. A. (1985). Clio and the economics of QWERTY. American Economic Review, 75,
332–337.
Desrochers, P. (2001). Geographical proximity and the transmission of tacit knowledge. Review of
Austrian Economics, 14, 25–46.
Hahn, F. H. (1984). Equilibrium and macroeconomics. Cambridge: MIT Press.
Hayek, F. A. (1937). Economics and knowledge. Economica, 4, 33–54.
Hayek, F. A. (1945). The use of knowledge in society. American Economic Review, 35(September),
519–530.
Heilbroner, R. L. (1962). The making of economic society. New York: Prentice-Hall.
Holcombe, R. G. (1998). Entrepreneurship and economic growth. Quarterly Journal of Austrian
Economics, 1, 45–62.
Holcombe, R. G. (1999). Equilibrium versus the invisible hand. Review of Austrian Economics, 12,
227–243.
Holcombe, R. G. (2003). The origins of entrepreneurial opportunities. Review of Austrian Economics,
16, 25–43.
Kaldor, N. (1972). The irrelevance of equilibrium economics. Economic Journal, 82, 1237–1255.
Kirzner, I. M. (1973). Competition and entrepreneurship. Chicago: University of Chicago Press.
Kirzner, I. M. (1979). Perception, opportunity, and profit: Studies in the theory of entrepreneurship.
Chicago: University of Chicago Press.
Kirzner, I. M. (1985). Discovery and the capitalist process. Chicago: University of Chicago Press.
Krugman, P. (1991). Increasing returns and economic geography. Journal of Political Economy, 99,
483–499.
Lewin, P. (1997). Hayekian equilibrium and change. Journal of Economic Methodology, 4, 245–
266.
Minniti, M. (1999). Entrepreneurship and economic growth. Global Business and Economic Review,
11, 31–42.
Minniti, M., & Bygrave, W. (2000). The social dynamics of entrepreneurship. Entrepreneurship: Theory
and Practice, 24, 25–36.
Mises, L. von (1966). Human action (3rd rev. ed.). Chicago: Henry Regnery Company.
Mokyr, J. (1990). The lever of riches. Oxford: Oxford University Press.
Olson, M., Jr. (1996). Big bills left on the sidewalk: Why some nations are rich, others poor. Journal
of Economic Perspectives, 10, 3–24.
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Wilson (Eds), Essays on Adam Smith (pp. 350–360). Oxford: Clarendon Press.
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1037.
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S71–S102.
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Schumpeter, J. A. (1934). The theory of economic development. Cambridge: Harvard University Press.
Smith, A. (1937) (orig. 1776). An inquiry into the nature and causes of the wealth of nations. New
York: Random House, Modern Library.
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70, 65–94.
Information, Entrepreneurship, and Economic Progress 195
Stiglitz, J. E. (1987). The causes and consequences of the dependence of quality on price. Journal of
Economic Literature, 25, 1–48.
Young, A. (1928). Increasing returns and economic progress. Economic Journal, 38, 527–542.
Young, A. (1993). Invention and bounded learning by doing. Journal of Political Economy, 101,
443–472.
SCHUMPETER SYMPOSIUM
197
THE ENTREPRENEUR AT A CRUCIAL
JUNCTURE IN SCHUMPETER’S WORK:
SCHUMPETER’S 1928 HANDBOOK
ENTRY ENTREPRENEUR夽
ABSTRACT
This essay introduces the first translation of Schumpeter’s article
Entrepreneur, originally published in 1928. We describe the background
of Entrepreneur and use new archival sources to situate the article in time.
Entrepreneur marks a transition of Schumpeter’s conception of entrepreneur-
ship that took place between 1911 and 1926. Entrepreneur also contains
Schumpeter’s most profound vision on economic selection, a vision that
Schumpeter never elaborated further. We consider the most important impli-
cations of the new material in Entrepreneur and the reasons for the apparent
shift in Schumpeter’s thought.
Verlag. The English translation of the title “Unternehmer” is “Entrepreneur.” We use the English title
throughout the text.
INTRODUCTION
Schumpeter was one of the first to succeed in assigning a role of prominence to
the entrepreneur in economic theory, a role that associates the entrepreneur with a
dynamic vision of an evolving economy (Baumol, 1968). Following Schumpeter’s
lead, it is now commonplace to consider entrepreneurship when we are interested
in understanding how the economy evolves over long periods of time, including
a never-ending development of institutional arrangements and technological
possibilities (Baumol, 1968). Over the last decades, the increasing speed of
technological change, the complex interaction among an increasing number of
economic agents, and the alleged importance of vision- and knowledge-driven
competition have brought home the significance of entrepreneurship. A number of
important approaches that all view Schumpeter’s entrepreneur as their patron saint
have emerged, including Nelson and Winter’s (1982) foundational work on evolu-
tionary economics, the emerging theory of economic sociology (Swedberg, 2000)
as well as numerous frameworks and theories emerging in the study of strategic
management, business organisations, marketing and internationalisation, to
mention a few.
Even if Schumpeter’s theory of entrepreneurship has overwhelmingly influ-
enced the ascendance of entrepreneurship in the social sciences (Swedberg,
2000), most people refer exclusively to Schumpeter’s famous second chapter of
the translated version (1934) of the Theory of Economic Development (hereafter
abbreviated to Theory) that was based on the thoroughly revised second German
edition of 1926. The reason is simply that this chapter presents Schumpeter’s most
profound statements about entrepreneurship available so far to the English reader.
Schumpeter’s essay Entrepreneur to be presented here in English translation
for the first time, presents additional rich material that significantly adds to the
statements of the second chapter.
Today, most people think of Schumpeterian entrepreneurship in terms of the
function associated with the production of new combinations, innovations that
alter the routine flow of the economy and therefore introduce discontinuities.
This view of entrepreneurship, however, represents a revision on Schumpeter’s
part. From 1926 and onwards Schumpeter no longer viewed entrepreneurship
as the personalisation of the almost superhuman powers of energetic will he had
presented in the 1911 edition of Theory (Becker & Knudsen, 2002). After a radical
revision of his earlier statements, Schumpeter now presented entrepreneurship
as a depersonalised1 function that was present only at the particular occasion
when some person was engaged in innovative activities. This revised conception
of entrepreneurship as a depersonalised function was first published in the 2nd
revised edition of Theory and in the essay Entrepreneur.
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 201
money, the theory of economic change, and the general structure of a broad-based
economic science, or Sozialökonomik.9 While Schumpeter successfully continued
to pursue his earlier writings in economic sociology during the late 1920s and
published a sociological essay that he would consider later as one of the two
articles deserving to be included in “his most important works,”10 the work on
money did not go well. Even if Schumpeter worked furiously to develop his ideas
on the theory of money and continued to work on this topic also in his later years,
nothing ever came of it.11 With regard to economic change, Schumpeter was
interested in the business cycle and changes in the economic system per se,12 but
he also pursued a more narrow focus as he set his mind on a particularly important
aspect of economic development: the entrepreneur.
His teaching and administrative duties apart, Schumpeter had to establish
his standing within the community of German economists, all belonging to
the dominant German Historical School. This may explain why Schumpeter
immediately in one of his first articles (Schumpeter, 1926b) addressed topics
that were important to the German Historical School and further chose to side
with Schmoller, one of its most powerful members. Also in Entrepreneur, written
soon after Schumpeter arrived in Bonn, it is apparent that Schumpeter, although
critical, sides with Schmoller against Sombart and also cautiously against
Weber.13 Another early endeavour in his new position was the revision of Theory,
which had been out of print for some years.14 This revision still kept him busy
at the end of May 1926 and was a nuisance to Schumpeter for reasons that we
can only speculate about.15 A matter of fact remains that Schumpeter signed the
foreword to the second edition of Theory in October 1926.
In parallel to the revision of Theory, Schumpeter had begun to focus more nar-
rowly on entrepreneurship, a line of research he would continue to pursue during
the late 1920s. He himself stated, on 22 May 1929, that he had lectured on the topic
of the entrepreneur repeatedly over the preceding two years (Schumpeter, 1929b,
p. 195). We further know that on 31 March 1927, Schumpeter held a lecture on the
topic, The entrepreneurial function and workers’ interests (Unternehmerfunktion
und Arbeiterinteresse) and gave a number of lectures on entrepreneurship in
Germany during 1927 until he left for a research stay in the USA at the end of
September 1927.16 In any case, the overall picture is clear: Schumpeter revised
Theory, which covers many aspects of economic development, and also turned
his attention to a very detailed examination of entrepreneurship, elaborating
on what he had said on this topic in Theory. Schumpeter’s renewed focus on
entrepreneurship produced a string of four pieces that were published in the years
1927–1929.17 Of these four, Entrepreneur, the handbook article, stands out as
the most “high-profile” one. And Entrepreneur is not only outstanding among
these four articles. In all of Schumpeter’s writing it is only in the second chapter
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 203
of Theory one finds a treatment of entrepreneurship that parallels the scope and
detail of the material contained in Entrepreneur.18
When one compares Schumpeter’s description of the entrepreneur in the late
1920s,19 i.e. the above-mentioned four articles plus the revised 2nd edition of
Theory, to his earlier conception of the entrepreneur before 1918 (notably, as
expressed in the 1st edition of Theory), it is evident that he had changed his
mind. Schumpeter’s conception of the entrepreneur was “in transit,” and the
major change took place during Schumpeter’s first year in Bonn. Because it was
the first work on entrepreneurship Schumpeter finished in Bonn, Entrepreneur
deserves special attention since it is the single piece that best carves Schumpeter’s
re-conceptualisation of the entrepreneur at its joints.
Not only had Schumpeter’s entrepreneur undergone a major transition during his
first year in Bonn, he also experienced a triple blow of fate that dramatically ended
his happiness and forever altered his personality. The first blow was the death of his
mother, 22 June 1926. Schumpeter had always been greatly attached to his mother,
and her death left him devastated. The shock of his mother’s death also influenced
Schumpeter’s relation to his now pregnant wife, Annie, and a controversy broke
out over a letter from his first wife (whom he never divorced) threatening to take
legal action because of bigamy. Then came the second blow as Annie, nearing
the full term of her pregnancy, suddenly died in childbirth on 3 August 1926 at
the age of twenty-three. Also the child died within hours, and Schumpeter turned
from a man of immense vitality into a mentally and emotionally broken man. One
way in which Schumpeter reacted to his grief was by burying himself in work, and
one of the first tasks he worked on must have been the completion of the revision
of Theory. Another was the finishing of the article Entrepreneur.
The publisher replies the next day with condolences, but is quick to emphasize
his gratefulness for keeping an eye on finishing the article (Letter by G. Fischer
Verlag to Schumpeter, 11 August 1926).
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 205
A reminder of 21 August 1926, much firmer in the tone of voice, presses the
message that Schumpeter is holding up the production process of the encyclopae-
dia. The next day, 23 August 1926, Schumpeter answers the publisher’s letter and
the question when he will be ready to submit:
I hope to be able to answer: one of these days. In any case, you will receive the article as soon
as I can, and muster the necessary energy to work. I know how unpleasant this new delay is
for you, and how embarrassing for myself; no reminder can be more impressive than what I
feel about it. Should you wish to find out more on the reason please ask Spiethoff. But, yes, I
believe that it will be possible now (Letter to G. Fischer Verlag, 23 August 1926).
Here we have then, Schumpeter describing how he struggled with perfecting the
expression of “the various new vantage points” that he had to report on the topic,
which was the entrepreneur. Most commentators have noticed a radical shift in
Schumpeter’s conception of entrepreneurship between the 1911 edition of Theory
and the English translation of his early work. Yet this observation has never before
been supported by Schumpeter’s own words. Three obvious questions arise at
this point: What are the new “vantage points” on Schumpeter’s entrepreneur?
What are the implications of these new “vantage points” for Schumpeter’s theory
of entrepreneurship and economic development? What are the possible sources
206 MARKUS C. BECKER AND THORBJØRN KNUDSEN
of the shift in Schumpeter’s thinking? The next section will deal with the first
question, and the following sections will turn to the second question. In these
sections, we will further address the third question by briefly pointing out that
the shift in Schumpeter’s thinking is best viewed in terms of his own description
of innovation, as an instance of a new combination of a number of intellectual
sources that had influenced him.
that “we do not speak of cause and effect where there is an interdependency
between two groups of facts.”25 Both in Entrepreneur and Theory of 1926,
economic change is brought about by the entrepreneurial function whose essence
lies in recognising and carrying out new possibilities in the economic sphere.
Yet, Schumpeter now portrays the entrepreneur as “the middleman” between
producers and consumers.26 Since the entrepreneurial function now operates in
terms of social interaction, Schumpeter would mainly conceptualise this function
as an instance of interdependence, but not causality (as he previously did in 1911),
a viewpoint that is expressed in Entrepreneur as well as in Theory of 1926. And
throughout his writings from 1926 and onwards, Schumpeter would consistently
rely on his newfound conception of entrepreneurship as an instance of social
interaction that generally evades conceptualisation in terms of cause and effect.27
Here it should be noted that Schumpeter’s distinction between causality and social
interaction arises because of deep difficulties in conceiving social interaction in
terms of causality, difficulties that continue to plague evolutionary explanations of
economic change.
The shift in Schumpeter’s thinking, from viewing entrepreneurship as an
instance of causality to the much weaker idea of interdependence, is associated
with the depersonalisation of the entrepreneurial function in terms of viewing
the entrepreneur as “the middleman”28 between producers and consumers.
Although the idea of the middleman function is implicit in Theory of 1911, it is
in Entrepreneur that Schumpeter first presents an explicit and detailed account
of this idea. And, as two of the other articles from the years 1926 to 1929
show (Schumpeter, 1927, 1929a),29 this idea represents a systematic shift in
Schumpeter’s conceptualisation of the entrepreneur. This view of the entrepreneur
as “the middleman” is also associated with a significant downplay of the almost
superhuman powers of leadership that were imputed to the entrepreneur in
1911. For example, Schumpeter had explained in 1911 that the entrepreneur is
characterised by “the disposition to act” in terms of “the ability to subjugate
others and to utilize them for his purposes, to order and to prevail, which leads
to successful deeds – even without particularly brilliant intelligence.”30 In the
seventh chapter of Theory 1911, omitted in the revision of 1926, Schumpeter
further explained that “inventions do arise when the entrepreneur needs them, and
if the personality of the entrepreneur is not in place in order to make use of every
new invention, the inventions will never turn into practice.”31
In Entrepreneur and in Theory of 1926, the entrepreneur had lost much of
these previous characteristics, or rather entrepreneurship had become a function
that personifies no one in particular, and anyone on some occasions. Starting
with Entrepreneur and the first revision of Theory, both submitted for publication
in 1926, Schumpeter would forever abandon his previous views expressed in
208 MARKUS C. BECKER AND THORBJØRN KNUDSEN
Theory of 1911 that economic relations emanated from two distinct types of
human nature, the static type and the dynamic type (the entrepreneur). Thus, en-
trepreneurship had become a depersonalised function. Note here that Schumpeter
retains the explanatory structure of Theory 1911. In Entrepreneur and his later
works, entrepreneurship is still defined in terms of particular economic relations
among human actors, but these economic relations are no longer an expression of
differences in types of human nature, as in the static and the dynamic type defined
in 1911.
While only a select few could possibly personify Schumpeter’s early en-
trepreneur of 1911, anyone could, on some occasions, serve as the middleman of
Entrepreneur or Theory of 1926. Nevertheless, Schumpeter retains that leadership
is an integral aspect of entrepreneurship. This becomes clear in Entrepreneur
when he makes the distinction between leadership, management, and adminis-
trative functions. In Entrepreneur, Schumpeter explains that entrepreneurship is
associated with the will to dominate or win, a somewhat weaker characterisation
of leadership than expressed in his earlier statements in 1911. Schumpeter further
asserts that it is the exception for a leader to actually engage in leadership. Most
of the time the leader would be occupied by administration and maintaining the
daily routine of business. Only on rare occasions would he be engaged in what
Schumpeter refers to as the essential function of leadership, the carrying out of
new combinations. Leadership and the carrying out of new combinations are
inextricably intertwined for Schumpeter. Keeping this in mind, we can explain
how his new notion of entrepreneurship – with a somewhat weaker leadership
component – is consistent with his earlier notion.
What has happened is that in Entrepreneur Schumpeter has shifted emphasis
from the leadership aspect to the combinations aspect. The important implication
for the conceptualisation of the entrepreneur is that while in Theory of 1911 there
was a strong contrast between new combinations (instances of entrepreneurship)
and the recurrent use of old combinations (the circular flow), these two cases
now become part of one continuum. As pointed out in the following, this move is
nicely related to Schumpeter’s abandoning of the contrast between the dynamic
type who was capable of carrying out new combinations and the static type who
was not. Rather, the entrepreneur becomes a middleman that, on some occasions,
may introduce new combinations provided he is capable of leadership and the
circumstances are favourable.
Thus, a further move associated with the depersonalisation of the entrepreneurial
function is Schumpeter’s downplay of psychological factors as an explanation for
the behaviour of the entrepreneur. In 1911, Schumpeter explained that the possible
new combinations existed in the psyche of a small group of economic subjects
and characterised “the act and the energy to act” in terms of a particular “mental
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 209
literally is at the heart of the collective production process. Now, is this true both
for the static and the dynamic case? In order to find out, we have to answer the
question: What is the difference between the static and the dynamic economy?
In the present text, Schumpeter characterises the static case as follows: a “static”
economy is an economy that is in a balanced state of equilibrium, repeating its
life cycle year in, year out. This means that every economic period is similar
to the previous one, an incessant repetition with two aspects: on a macro-level
the continuous circular flow of production and consumption recreates the same
objective situation; on a micro-level, it means that the economic subjects always
approach the economic possibilities with the same mentality, knowledge and
experience, openness of horizon, production methods, business habits, tastes, and
relations to customers, suppliers, and competitors; “[a]s a rule, under the pressure
of the necessities of everyday life, the economic subjects have to approach the
opportunities in this way.” In other words, everything remains the same. “The
mass of economic activities each move in well-trodden and familiar tracks.” This
explains the smooth, almost automatic, course of the normal economic period.
Schumpeter’s formulations are very clear: “As if it were happening by itself . . . the
means of production offers itself to the producer, the desired consumer good to
the consumer” – the entrepreneur, although still at his place in the circular flow,
becomes invisible, insubstantial. There is very little left to do for him, and the little
that remains is more in the character of administrative and management tasks than
carrying out new combinations. Although the entrepreneur as an economic actor is
still in place, in a static economy, he does not have any entrepreneurial functions to
carry out but will busy himself with administrative and managerial functions. Yet,
since the entrepreneurial function remains in place, even in the static economy,
this also carries the potential that some day the circumstances will inspire the
economic subjects to carry out new combinations, and thereby induce change
in the economic system. Whether this happens depends on the motivations that
drive the economic subjects, which in turn depends on the underlying collective
mentality associated with specific historical periods. In the following section, this
lead further invites consideration of “mentalities” as one of the key elements in the
much-strengthened conception of selection that Entrepreneur presented vis-à-vis
his earlier writings.
at the time. Third, in the light of the material contained in Entrepreneur, a number
of the issues that were raised in recent debates whether Schumpeter’s theory is
Darwinian or not (Hodgson, 1997; Kelm, 1997) must be revised. Fourth, even at
the present day, conceptualisations of economic selection are unclear and need
further development. Here Schumpeter’s considerations of selection mechanisms
may illustrate important aspects of the difficulties that still need to be addressed
in order to develop a unifying concept of economic selection. Fifth, at the time
Entrepreneur was written, it was common to conceptualise economic and social
evolution as proceeding through a number of distinct stages, a perspective that
was closely associated with the German Historical School (Krabbe, 1996). It is
remarkable that Schumpeter in Entrepreneur outlines a selection argument that
goes well beyond this view. It is therefore important to highlight the ingenuity
of the selection argument presented in Entrepreneur and to identify the possible
sources of this argument. Putting aside the question of the possible sources for
this rather surprising finding for a moment, we begin by briefly reiterating the
material contained in Entrepreneur.
Schumpeter introduces his argument by rejecting the theories of “economic
stages” that were commonly used to conceptualise economic change. Schumpeter
argues that previous attempts of situating economic entities in history on the basis
of theories of stages are inadequate because they ignore “important similarities in
essence” that transgress historical periods. For this reason, Schumpeter argues that
any division of history into distinct periods is problematic. Schumpeter further
implies that theories of economic stages ignore “the unfolding inner logic” of
the invariant essence of particular forms of economic organisation. In particular,
Schumpeter focuses on the emergence of the enterprise as a form of production
and explains “the enterprise exists in all observable historical states . . . and in its
economic essence it always manifests itself in the same way.”46 The “essence”
Schumpeter speaks about is characterised as an invariant component of economic
life that unfolds into the enterprising form of production. It is described as an
“ideologically grounded mentality” situated in history, and Schumpeter further
explains that once a mentality exists there are “cultural expressions flowing from
it.” Having emphasized the invariance of the essence of the enterprise, Schumpeter
immediately adds, “[t]he enterprise changes so much in the course of history that
the outer characteristics of the enterprise of our time, one after another, slip through
our fingers while we are observing it . . .” And emphasizing that he views the
essence of the enterprise and its expressions as ontologically distinct, Schumpeter
continues: “while the enterprise changes incessantly, there is no change at all in its
underlying principles . . .” If one views Schumpeter’s conceptualisation through
the lens of neo-Darwinism, the “essence” would be Schumpeter’s genotype and the
actual manifest outer characteristics of the Enterprise would be the phenotype. It
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 217
is clear, however, that it is not Darwin that inspired Schumpeter. The description of
the essence of the enterprise as an ideologically grounded mentality rather points
to Marx.47 Nonetheless, Schumpeter’s description of the relation between the eco-
nomic core – the essence – and the unfolding of this core in terms of particular
outer characteristics shaped by particular circumstances has some resemblance
with the neo-Darwinian model.
Even if Schumpeter views the modern enterprise as the unfolded expression
of an ideologically rooted mentality, he further argues that the particular circum-
stances of the enterprise introduce a “determining pressure.” This pressure, in turn,
leads to a profound variation in the outer characteristics of the enterprise, across
time and across place, and for that reason, Schumpeter argues, the “economic
essence” of the enterprise cannot exhaustively explain why the economic organi-
sation of the enterprise changes through history. To uphold the similarity with the
neo-Darwinian model, the determining pressure of social facts should, however,
adjust the frequency of the particular “essence” of the enterprise within a set of
“essences.” Note that we are not keen to enrol Schumpeter as a neo-Darwinian,
merely pointing out where the analogy breaks down. Moreover, a blind spot
in Schumpeter’s explanation is the source of further disanalogy. At no point in
Entrepreneur does Schumpeter attempt to explain the evolution of the mentalities
that constitute the essence of the enterprise, or any other distinct form of economic
organisation for that matter. The whole point of the neo-Darwinian explanation
would be to establish a causal relation between the change in the “outer characteris-
tics” and the change in the distribution of “essences.” Because of this missing causal
link, it appears we have merely established a weak analogy, but as pointed out in
the following, Schumpeter provides a remarkable selection argument that much
strengthens the analogy.48
In arguing why the private enterprise is superior to the public one, he argues
that “the private industry is mainly directed by a circle of persons that still today,
even when they have not personally gone through the school of the competitive
struggle, hold on to its tradition and represents the result of its selection.” Note that
Schumpeter in this passage describes the personal qualities of a particular group of
people as the outcome of selection associated with the competitive struggle. And
Schumpeter adds “[f]or this reason, the one-man-enterprise of the competitive era
is a unique method to provide a complete freedom of choice, and at the same time,
the strongest assurance against a lack of a sense of responsibility.” Remarkably
Schumpeter hints at the missing causal link. And in the next sentence, Schumpeter
leaves no doubt that he is explaining some aspect of the essence of the enterprise
as a result of selection: “much of the principles of the competitive struggle are
still preserved in the modern large enterprise, while the leading man of the public
enterprise is paralysed.” So it seems that Schumpeter was after all trying to develop
218 MARKUS C. BECKER AND THORBJØRN KNUDSEN
Having defined selection, Weber points out that the correspondence between
behaviour and personal qualities introduces a “differential advantage in selection
for social success” that matters in social selection, but not in biological selection.
In Entrepreneur, Schumpeter’s description of selection is very much in line with
this thinking, probing whether the personal qualities of the leader matter for
the success of his behaviour – and that of the enterprise led by him. And when
Schumpeter argues that the personal qualities of a circle of persons directing the
private industry are the result of the selection associated with the competitive
struggle, there is a very close similarity to Weber’s thoughts. A further parallel be-
tween Entrepreneur and Weber’s section “Conflict, Competition, Selection” is the
remarkable combination of selection and adaptation forces. According to Weber
(1978, p. 39), even if all competition were completely eliminated, “conditions
would still lead to a latent process of selection, biological or social, which would
favour the types best adapted to the conditions, whether their relevant qualities
were mainly determined by heredity or by environment.” Recalling Schumpeter’s
conceptualisation of selection in terms of competitive ejection of the less adapted,
one is struck by the similarity. Returning to the requirement of neo-Darwinian the-
ory, that selection must be defined in terms of a causal relation between the change
in the “outer characteristics” and the change in the distribution of “essences,” it
appears that Schumpeter was indeed trying to achieve this in Entrepreneur.54 And
as far as we know, Weber is the only source providing a comparable definition of
selection in the social sciences at the time Entrepreneur was written.
Even though further similarities can be identified between Weber and Schum-
peter, such as the concept of “routine” that crept into Schumpeter’s writings during
the 1920s, there are also crucial differences.55 The most important is perhaps that
Schumpeter in his theory of social classes, which can be viewed as a selection
theory, defined the family as the elementary unit of social classes (see e.g. Stolper
& Seidl, 1985, p. 170). It is clear that Schumpeter also in Entrepreneur retained
this view that the family can be a unit of selection, which is a negation of Weber’s
definition of “social selection”:
The struggle, often latent, which takes place between human individuals or social types, for
advantages and for survival, but without a meaningful mutual orientation in terms of conflict,
will be called ‘selection.’ Insofar as it is a matter of the relative opportunities of individuals
during their own lifetime, it is ‘social selection’; insofar as it concerns differential chances for
the survival of hereditary characteristics, ‘biological selection.’
Weber (1978, p. 38), emphasis added.
CONCLUSIONS
Each scientific discipline has a set of defining reference books, a small collection
of timeless volumes that establish the rough contours of the intellectual landscape.
Schumpeter’s most famous work in economics, Theory of Economic Development,
is one of these select beacons of economics, or perhaps an economics yet to
come. It got excellent reviews when it appeared in English in 1934, and it is
widely recognised as the founding work, perhaps not of the current mainstream,
but certainly of the literature on entrepreneurship and economic evolution. As
Swedberg (2000, p. 12) notes, Schumpeter is the main figure in the literature on
entrepreneurship, and we might add, the second chapter of Theory is the main
text on entrepreneurship from Schumpeter’s hand.
Theory was first available for the English reader in 1934 about two years after
Schumpeter had emigrated to the USA to take up the position at Harvard that
would be his end-station. Yet again Schumpeter would embrace a new position,
a new country, new colleagues and friends, and eventually, a new wife. But the
optimism from his first new beginning in Bonn would never return. Schumpeter’s
personal tragedy in 1926 would forever leave a shadow on his personal life. In 1926
Schumpeter had finished revising Theory just a few months after the tragic events
that culminated with the death of his wife. And it is this edition that is known to
the English reader.
It is hard to believe that Schumpeter’s personal sense of despair and failure during
the months he put the final touches to Theory would not have interfered with his
earlier conception of the strong, almost super-human entrepreneur presented in
Theory 1911. Apart from the intellectual sources we have identified as possible
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 221
inspiration for the new depersonalised entrepreneur to appear in his writings after
1925, this conception of entrepreneurship must have made sense to Schumpeter
also for personal reasons. Rather than viewing entrepreneurship as a personal
virtue of the select few, the new depersonalised function of entrepreneurship that
personifies no one in particular, and anyone on some occasions, seems much easier
to reconcile with his personal experiences at the time he put the final strokes to the
revision of Theory.
A few weeks before Schumpeter completed the revision of Theory, he would
submit to the publisher on 7 September 1926 the final revision of Entrepreneur.
Since we now know that this was the first work Schumpeter assumed after the
tragic events in the summer of 1926, Entrepreneur marks the birth of the deper-
sonalised entrepreneur that was presented in the revision of Theory finished a few
weeks later. For this reason, and because it is only in Theory we find a treatment
of entrepreneurship that is paralleled in scope and detail, Entrepreneur must be
viewed as a companion article to the English translation of Theory. But it should
now be clear that Entrepreneur also presents new material that is not found in
Theory. In particular, it appears that Entrepreneur contains a profound vision on
economic selection that Schumpeter developed in a few forgotten articles during
the late 1920s, and then left for a future that never came.
We have further mentioned that Schumpeter’s new depersonalised view of the
entrepreneurial function retains the previous core idea, that economic development
happens because of new combinations introduced by entrepreneurs, but discards
the typological thinking of the German Historical School. Thus, Entrepreneur
(and Theory of 1926) explains entrepreneurship in terms of the economic
relations that appear through the middleman function, a particular instance
of social interaction, provided the middleman is capable of leadership and the
circumstances are favourable. Whereas entrepreneurship now comes in shades, the
previous explanatory starting point in Schumpeter’s earlier writings on economic
development was the stylised differences in two types of human nature. Since
Schumpeter in Entrepreneur for the first time explicitly centres on the economic
relation between social actors as the explanatory starting point, this article must be
viewed as a foundational work not only of economic theories of entrepreneurship,
but also of the emerging theory of economic sociology (Swedberg, 2000).
In order to introduce Entrepreneur we have chosen to situate this article within
Schumpeter’s work on entrepreneurship as it developed through time. A further
issue, however, deserves to be mentioned. Schumpeter has been associated with
a theory of economic democratisation according to which he was worried about
the negative effects of the spread of democratic practices into industry (Medearis,
2001), a theme he had begun to emphasize during the 1920s. As the reader will
see, the last paragraph of Entrepreneur considers this theme. Here it is important
222 MARKUS C. BECKER AND THORBJØRN KNUDSEN
NOTES
1. According to the American Heritage Dictionary, “depersonalise” has two related
meanings: (1) to deprive of individual character or a sense of personal identity; or (2)
to render impersonal. We use the term “depersonalise” in the first sense to denote that
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 223
with the same title that Schumpeter gave at Verband Deutscher Arbeitgeber (Federation of
German Employers) on 31 March 1927.
17. The four pieces on entrepreneurship by Schumpeter, written in the period
1927–1929, are: Unternehmerfunktion und Arbeiterinteresse (Entrepreneurial function
and workers’ interests) of 1927, published in the employers’ federation magazine
(Schumpeter, 1927); Unternehmer (Entrepreneur), the article in the 4th edition of the
Handwörterbuch der Staatswissenschaften of 1928 (Schumpeter, 1928); Der Unternehmer
in der Volkswirtschaft von heute (The entrepreneur in today’s economy) of 1929, published
in an edited volume (Schumpeter, 1929a); and a speech on Ökonomie und Psychologie des
Unternehmers (Economics and psychology of the entrepreneur) given to the Federation of
German Steel Industry, 22 May 1929 (Schumpeter, 1929b).
18. Schumpeter’s work on entrepreneurship also includes a few articles published in the
late 1940s as well as some passages of Capitalism, Socialism and Democracy (1942), but
none of these equal Entrepreneur or Theory in scope or detail.
19. Roughly speaking, from 1926 to 1929.
20. The first time was his Theory of Economic Development of 1911.
21. Except for the greetings.
22. One could also speculate that Schumpeter must have come across whatever new point
he had in mind only recently, as otherwise he might have integrated it earlier, in particular
if he thought it very important.
23. The precise reasons for such a shift from an emphasis of the personified entrepreneur
to the entrepreneurial function are not known. According to an anonymous reviewer, a
possible reason is that the Walrasian system he trumpeted in his 1908 book was becoming
more widely used within the profession. In response, Schumpeter may well have decided
that an analysis that depended too much on individual characteristics made less sense. Or
perhaps Schumpeter recognised the conflict between his 1908 and 1911 books (in terms
of their conflicting emphasis on the individual or the social level) and this was an attempt
to mend it? Above, we have mentioned a further reason, that Schumpeter because of his
personal experience may have lost faith in the personified entrepreneur.
24. The fact that the term “entrepreneurial function” shows up in a section heading
supports the idea that it represents a shift in Schumpeter’s thinking.
25. Schumpeter (1926a, p. 97), our translation.
26. In few instances, the term “middleman” is also used in contemporary studies of
entrepreneurship. Burt (1992, 1997) for instance has pointed out that networks rich in
structural holes present opportunities for entrepreneurial behavior, and interprets the
manager as “an entrepreneur in the literal sense of the word – a person who adds value
by brokering the connection between others.” In this perspective, entrepreneurs are people
skilled in building the interpersonal bridges that span structural holes (Burt, 1997, p. 342;
see also Bonacich, 1973, for an analysis of the causes for the existence of middleman
minorities). Note that Schumpeter’s notion of the entrepreneur as fulfilling the middleman
function is quite different from this contemporary notion, as is explained below in the text.
27. For an example in Schumpeter’s later writings, see Comments on a Plan for the Study
of Entrepreneurship (reprinted in Swedberg, 1991b).
28. Throughout the remainder of the present article, we are quoting passages from
Entrepreneur. These unquoted passages are all excerpts from our translations of
Entrepreneur.
29. These two articles were based on lectures held by Schumpeter. As mentioned in fn.
16, Unternehmerfunktion und Arbeiterinteresse (Schumpeter, 1927) was based on a talk
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 225
p. 36) agrees with Marx that “Social location undoubtedly is a powerful factor in shaping
our minds” (emphasis in original), but immediately adds that “Marx and especially the
majority of his followers assumed too readily that statements which display ideological
influence are ipso facto condemned thereby.” Schumpeter (1954) then goes on explaining
that ideologies are rooted in specific historical periods and will inevitably colour the mental
schema of any person. Even the scientist’s vision would, according to Schumpeter (1954),
be subject to ideological influence, but due to empirical falsification, the scientist’s model
would gradually improve its validity or perhaps be rejected. According to März (1991,
p. 15) the depersonalised entrepreneurial function goes back to Marx, and can be traced to
Hilferding and Sombart.
48. Schumpeter’s conceptualisation of economic development as a process of unfolding a
particular set of core features that is influenced by the impression of the social circumstances
at the time of founding was later re-invented by Hannan and Freeman (1989) as a conceptual
basis for work on organisational ecology. Ironically, Hannan and Freeman (1989) would
acknowledge the influence of Darwin but not Schumpeter.
49. The selection argument is developed more fully in Schumpeter (1927) and
Schumpeter (1929a), but the combination of selection and adaptation exists only in
Schumpeter (1928).
50. Translated into English from Wirtschaft und Gesellschaft.
51. From 1916 to 1920, Schumpeter was co-editor of Archiv für Sozialwissenschaft und
Sozialpolitik together with Max Weber, which would have involved some mutual awareness
of their individual work. About the general relationship between Schumpeter and Weber,
we know that Schumpeter got on well with Weber (Swedberg, 1991a), that their personal
acquaintance “was much too limited” (Schumpeter, 1920, p. 221), and that Schumpeter
had never heard Weber speak himself (Schumpeter, 1920, p. 226). We further know of
two documented encounters between the two men, one in a Vienna coffeehouse, resulting
in a quarrel on the Bolshevik revolution and Lenin (this encounter has been preserved by
Somary; see Faucci and Rodezno, 1998; Perlman, 1994; Swedberg, 1991a). The second
encounter featured Schumpeter arguing for the independence of economic science and the
results of “a hundred-year toil by economists” in opposition to Weber, who argued that this
should be sacrificed to further the course of unification of the social sciences (this encounter
has been preserved by Tritsch, 1953; see Faucci & Rodezno, 1998).
52. Schumpeter (1920), reprinted in Swedberg (1991b, p. 225).
53. Weber’s early text first published in 1908 is Methodologische Einleitung für
Erhebungen des Vereins für Sozialpolitik über Auslese und Anpassung (Berufswahlen und
Berufsschicksal) der Arbeiterschaft der geschlossenen Grossindustrie (reprinted in Weber,
1988). Schumpeter (1954, p. 817) would later praise this work as an example of “the
freshness and the originality” of Max Weber’s ideas.
54. In the light of the material contained in Entrepreneur (and other articles written
by Schumpeter in the 1920s), a number of the issues raised in recent debate whether
Schumpeter’s theory can be viewed as Darwinian or not (Hodgson, 1997; Kelm, 1997)
must be revised.
55. Here, it is interesting to note that Schumpeter in Entrepreneur consistently used
the term “routine” to describe the contrast of “innovation.” Also in Theory of 1926
Schumpeter makes generous use of the term “routine,” whereas this term is used in
very few places in Theory of 1911. For some reason, Schumpeter started using the term
“routine” in Entrepreneur and Theory and continued to do so in his later writings, but he
did not consider routines in terms of a possible retention mechanism. Nelson and Winter
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 227
(1982) would later propose that “routines” might be viewed as the component of a social
mechanism of retention that is somewhat analogous to the gene.
56. It is no contradiction between the two conceptualisations that Weber defines selection
to take place within the lifetime of the individual, however. The effect of selection may well
last much longer, as considered by Schumpeter.
57. Similarities between Weber and Schumpeter’s entrepreneur are commonly stated
in the secondary literature (as are similarities in attitude as to the methodology and the
idea of a broad-based economics, or Sozialökonomik; see MacDonald, 1965; Salsano,
1993; Shionoya, 1997; Swedberg, 1991a). Usually, however, the similarities between
Weber and Schumpeter that are identified are those between Weber’s type of “traditional
capitalism” and Schumpeter’s circular flow (MacDonald, 1965, pp. 375–376), their use
(or rather, Schumpeter’s adoption) of ideal types – the entrepreneur and the circular
flow being the prime examples (Carlin, 1956; MacDonald, 1965), in the case of the 1st
edition of Theorie also the hedonistic or “rational” motives which animate the “Kreislauf”
(Faucci & Rodezno, 1998), and finally Weber’s charismatic leader and Schumpeter’s
entrepreneur, both strong leaders that make others follow them (Swedberg, 2000). As
Swedberg (2000) points out, the commonly received idea about this similarity might
however be “largely mistaken” (Swedberg, 2000, p. 25). According to Swedberg, Weber
makes a much more differentiated point about charisma, namely that charisma is much
less important in capitalist than in pre-capitalist society. The reason is that in the former,
economic change is driven mainly by enterprises. There are, however, similarities between
Weber’s and Schumpeter’s entrepreneur that are less visible, for the reason that “what
Weber says on entrepreneurship nearly always gets garbled, due to the complexity of
his thought,” and it is also scattered throughout his work (Swedberg, 2000, p. 25). If
one combs through Wirtschaft und Gesellschaft, however, more subtle parallels can be
found.
58. The letters are in the Thüringisches Hauptstaatsarchiv Weimar (ThHstAW), Archiv
Verlagshaus Gustav Fischer Jena, Korrespondenz 1926, Akte “Schu.”
59. English translation ours. We will be pleased to provide copies of the German originals
on request.
60. A “∗” indicates a handwritten word very difficult to read. The text here renders our
best guess, which, however, is still a guess.
61. Square brackets inserted by us.
ACKNOWLEDGMENTS
The authors are grateful to Ulrich Hedtke, Roger Koppl, Richard Swedberg and
two anonymous reviewers for helpful comments. The authors wish to thank Meta
Andrés for linguistic assistance with the translations of Entrepreneur, and Minna
Skafte Jensen for assistance with a particularly contrary Latin expression in
Entrepreneur. The authors would like to express thanks to Mr. Jörg Swidersky and
Mr. Bernd Rolle of Urban and Fischer Verlag, and Mr. Marek of Thüringisches
Hauptstaatsarchiv Weimar for helpful assistance in retrieving the correspondence
between Schumpeter and the publisher of Entrepreneur. The authors and the
228 MARKUS C. BECKER AND THORBJØRN KNUDSEN
publisher would like to thank Urban and Fischer Verlag for permission to print the
translation of Unternehmer, and for permission to print the letters on Unternehmer
that were written by Schumpeter and the publisher.
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230 MARKUS C. BECKER AND THORBJØRN KNUDSEN
APPENDIX
The Correspondence Between Schumpeter and the Publisher of Entrepreneur
(our translation)58
(1) F.Mo.
28 July 1926
Professor Dr. J. Schumpeter
Bonn a. Rh.
——————-
University
Dear Sir!59
As I come to know from Geheimrat Elster, you have, to Exzellenz von Wieser,
announced the delivery of the article “Unternehmer” for the “Handwörterbuch
der Staatswissenschaften” for 1 August of the present year. Because of the
latter’s death I would like to ask you to send the manuscript to me. I will then
present it to Geheimrat Elster before going to press. It is very important this
deadline is not disrespected, however, because the succeeding entries have
already been set for some time but printing plates can not be produced due to
the lack of your entry. For this reason I most respectfully ask you to stick to
the deadline and let me know on the attached postcard when I can expect the
arrival of the manuscript for certain.
Thank you very much in advance for fulfilling my request, with the very
best regards your most humble servant
(2) Bonn, Coblenzerstr. 39
1. VIII. 26
Dear Mr. Frohe,∗60
The manuscript of the article “Unternehmer” will be sent to you in the course
of this week. I do not schedule any other work and will use every free hour
to work on it. It is very embarrassing that disruptions arise again and again
and I ask you to be convinced of the fact that I do push myself just as much
as anyone could do. If needs be, I will leave the article as it is, so that you
can expect it within a few days. With the very best regards,
your humble servant Schumpeter
(3) Bonn, 10.VIII.26
Dear,∗
Unfortunately I have to inform you that due to a bereavement that occurred
on the 3rd of the month, and which momentarily shut down my capacity to
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 231
work, it was not possible for me to submit the article “Unternehmer.” I will
neither do anything else, nor leave Bonn, before I have finished it, but I first
have to see about my state of mind before I can give you a definite date. I
hope to be in a condition to start in some days, however, and to then be able
to finish the article within another week’s time.
Respectfully,
Schumpeter
(4) Jena, 11 August 1926
Professor Dr. J. Schumpeter, Bonn ———————————-
Dear Professor!
I have just received your kind postcard of the 10th of the month. I regret very
much that you have experienced a bereavement and understand that you have
been obstructed by it in your work on the article “Unternehmer.” I am very
grateful, however, if in the first place you could keep an eye on the completion
of this contribution and let me have the article, which indeed is needed very
urgently, as soon as that is possible for you.
With the expression of my very best respect I sign most humbly, F. J.
(5) F. J.
21 August 1926
Professor Dr. J. Schumpeter,
Bonn
Coblenzerstrasse 39
Dear Professor!
I very much hope that in the meantime you have been able to take up again
the work on your small contribution “Unternehmer” for the Handwörterbuch
der Staatswissenschaften. As you know, we have been waiting for it for a long
time and cannot proceed with the making of the printing plates for volume
eight. I therefore would be very grateful if you could finish the article, in
particular because according to your informations it was already finished by
the end of July. In advance, I thank you very much for fulfilling this request
and would like to ask you to let me know on the attached postcard when I
can expect, this time with certainty, to receive the manuscript.
With the very best regards, I am
Your very humble servant
(6) Dear Sir,
I hope to be able to answer: one of these days. In any case, you will receive
the article as soon as I can, and muster the necessary energy to work. I know
how unpleasant this new delay is for you, and how embarrassing for myself;
232 MARKUS C. BECKER AND THORBJØRN KNUDSEN
no reminder can be more impressive than how I feel it. Should you wish to
find out more on the reason, please ask Spiethoff. But, yes, I believe that it
will be possible now.
With the very best regards,
your humble servant Schumpeter.
(7) Prof. Dr. J. Schumpeter,
Bonn, 7/9 1926,
Coblenzerstr. 39
[printed letterhead]61
Dear Sir,
Today, I finally submit the article Unternehmer. I once more ask you to
apologize for the indeed inexcusable delay, which is all the more unpleasant
as I always held You and Your firm in the highest esteem and do not like to
be the source of incommodities in particular on Your part. Work on the art.
has, however, been broken off prematurely and much material has not been
considered. The execution, too, is lacking, and no one can regret that as much
as I do, as I would have very much liked to put the various new vantage points
on the topic, which I have to present, in more perfect terms. At any rate, the
essential of what has to be stated in the HWB [Handwörterbuch] has been said
– for the many defects in form I ask you and GHR [Geheimrat] Elster to excuse
me. Please allow the following remarks that I ask you to kindly take note of:
1. From tomorrow onwards, I shall be absent from Bonn for 10–14 days, during
which time I can best be reached at the address: Wien IX. Strudlhofstr. 17.
2. The late v. Wieser expressed the request that the references should cover
also the topic entrepreneurial profit. That has been done. Should the plan
have been changed the reference list would have to be revised.
3. Should the article exceed the allocated space (16 colums), which I do not
believe, however, pp. 8–16 (the historical overview) can be set in small
print, however excluding the last paragraph on page 16, and in the extreme
also the whole third section.
With the very best regards,
your humble servant
Schumpeter
(8) Jena, 9 September 1926
Professor Dr. J. Schumpeter, Wien —————————————–
Dear Professor!
Most gratefully, I have received Your kind letter of two days ago and the
manuscript of Your article “Unternehmer.” I shall immediately have the
The Entrepreneur at a Crucial Juncture in Schumpeter’s Work 233
printing plates produced and will send the corrections to Vienna within the
next fourteen days. Regarding the references I will inform Geheimrat Elster.
I hope the article will not exceed the allocated space of 16 columns.
With the very best regards I sign
most humbly
Br. J.
ENTREPRENEUR
Joseph A. Schumpeter
translated by Markus C. Becker and
Thorbjørn Knudsen
ENTREPRENEUR
1. The essence of the enterprise. Historical overview of its forms or types.
2. Development of the scientific analysis of the economic subject1 “entrepreneur.”
3. The entrepreneurial function.
4. Types of modern entrepreneurship.
5. Particular questions.
to themselves, and forthwith only oriented towards their own concern for survival –
enterprises.
But also in the latter case, that of a market economy, production is not “anarchis-
tic.” Rather, the noted concern for survival is subject to the pressure of the given
circumstances4 on the one hand, and highly limited behavioural options on the
other. These highly limited behavioural options, expressed primarily in the facts of
demand, force an interlocking and adjustment to the – in this sense only “seen from
the outside” and “apparently” – independent units under the penalty of economic
annihilation, so that also in this case a collective economic plan is automatically
actualised, although not consciously devised as such, but only inferred by
analysis. However, even despite important differences compared to the deliberate5
economic plan of an “exchange-less economy,”6 the two forms of plan are indeed
analogous with respect to their essential economic principles and results. This in-
sight, basically simple, but forgotten again and again, also reduces the importance
of another contrast that we could have made our starting point here: the contrast
between subsistence-economy and profit-making7 economy. Yet another type of
constraint must be distinguished from the fundamental behavioural constraint
of the apparently independent units, which is similar in nature to the constraints
of a productive unit in a socialist collective, forced upon it by the orders of the
central directorate. This additional constraint limits the “autonomy” of the units
even further and makes them relative, similar to the way in which the concept of
sovereignty is relative: First, the social whole never completely delegates the care
of the collective economic process to the apparently independent units – not even
when this would be part of the ideology of national politics, for example according
to the spirit of the liberal principle – but always, only a limited domain is delegated
that changes according to time, place, situation etc., and whose boundaries cannot
be determined8 “notionally,” “generally,” or “factually.” Second, every epoch
exhibits its characteristic constraints related to private enterprising,9 of which the
following are particularly important today: surviving guild-like cooperation and
new forms of cooperative exchange; activities of interest groups that extend beyond
the sphere of lobbying for economic policy interests; agreements and cartels within
industries; the domination of individual units by a central power (“trustification”)
or by other individuals (external shareholders’ acquisition of units that remain
formally independent – one way of building a concern); the banking world influ-
encing the units financed by it, which can lead from mere acting in the interests of
the creditor to de facto management – another way of building a concern; finally,
power positions in the area of buyer- and supplier-relationships (e.g. the breweries’
domination of pubs). From the perspective of economic freedom, these phenom-
ena run counter to the norm. They are in fact of such importance that, besides a
narrow circle of questions belonging to theoretical economics, it is advisable at all
Entrepreneur 237
times, even for “liberal epochs,” to interpret the action of the group as the primary
and essential, and to understand the autonomy of the economic unit as a derivate
that has to be explained in each particular instance.
In scientific parlance, however, such apparently independent units are usually
and preferably only then called “entreprises” (while the French term “entreprise”
is equivalent, there is, apart from the use of this term, particularly in America, no
good English term for it – “business” might come closest), if they are exclusively
oriented towards market opportunities and capital accounting (M. Weber), and
are bearers of business processes differing from those of the private economic
subject (Sombart). According to this usage the notion of enterprise coincides with
a particularly sharp expression of its content, the “capitalist” enterprise, which,
however, neither conceptually nor historically, can be distinguished from other
expressions of the same basic phenomenon by purely economic characteristics,
unless one considers financing by bank-credit to be showing important economic
particularities that are characteristic of the capitalist enterprise, and of the
capitalist economic system in general. Obviously, the capitalist enterprise – in the
usual sense – already presupposes sufficient population density, security, division
of labour, sufficient wealth etc. Apart from these requirements, the origin and
functioning of the capitalist enterprise is a correlate of two groups of social facts:
first, of the existence of private – contractual – possibilities of command over the
means and outcomes of production. Private ownership is usually associated with
the existence of the physical means of production, even if this is not in principle a
necessity. In important historical cases, private ownership is also associated with
labour power. Second, it is a correlate of the existence of a mentality prone to eco-
nomic activity, whose most important derivates are an experimentally developed
technique of production, a mode of economic calculation geared towards being
useful for private enterprising, and a corresponding design of commercial law and
economic policy.
It is clear, however, that in any culture of this type, the “enterprise” as a form
of production is more than simply one of many cultural elements. Without doubt,
it is the “cause” of some and the “requirement” of other essential cultural char-
acteristics. The only point to be questioned is whether the enterprise, which can
be explained in pure economic terms, is the main cause of the expressed cultural
forms (economic interpretation of history), or whether – it itself being a product of
a fundamentally independent, viz. ideologically grounded, mentality – it just has
a counter-effect10 on this mentality (once it exists) and the cultural expressions
flowing from it. This question cannot be dealt with here.
It is also clear, however, that merely recognizing the economic essence of
the enterprise does not suffice to exhaustively explain the historical shaping of
the enterprise as a form of production through which the economic process is
238 MARKUS C. BECKER AND THORBJØRN KNUDSEN
enterprise changes so much in the course of history that the outer characteristics
of the enterprise of our time, one after another, slip through our fingers while we
are observing it, and very quickly the eye, focused on the wealth of the empirical
phenomenon, no more recognizes any familiar traits. While the enterprise changes
incessantly, there is no change at all in its underlying principles, i.e. it is not to
say that in the distinguishable, changing “epochs,” revolutions in the nature of
economic activity14 take place, which correspond to principles that are distinct in
their economic core. Rather, that the changes in economic activity15 in general,
and to the productive apparatus in particular, ensue from the development of their
respective data: The merchant of the 11th century who imported silk, animal skins,
jewels, wine, oil, tusk, copper, tin, glass, silver etc. to England, is different from
the merchant of today, or the merchant of the times of Tacitus, neither because his
economic sense16 was any different, his thoughts were of a completely different
economic kind, nor because his acts followed different principles, but because he
faced different circumstances, and with that, different tasks. Therefore, we also find
that economic sociology distinguishes its epochs and types especially according to
non-economic characteristics, and to characteristics of very different kinds, such as
technical characteristics (use of machines, presence of orderly accounting), politi-
cal characteristics (type of economy of city and country17 ), cultural characteristics
(lifestyle of the economic subjects) or social characteristics (relative position of
employment18 in the hierarchy of occupations). As an example of a divergent
opinion let us point to Schmoller’s sentence, which is deep, although it only relates
to one aspect of the problem, that (Grundriß I, p. 462) “the merchant guilds of the
9th–12th centuries, the commercial trade guilds of the 13th–15th centuries, the
new merchant corporations of the 14th–18th centuries were in principle the same as
today’s cartels and labour unions.”
With these limitations,19 the following historical survey of forms and types can
be given:
(1) Conclusive evidence for the business cycle, which is characteristic of the
system of enterprise as a form of production, can, for England, only be
provided since the Napoleonic wars, and, for Germany, only since the 1840s.
Insofar as the business cycle represents a symptom of the relatively complete
carrying out of the production process through the enterprise, we thus seize
a classification criterion that is non-trivial with regard to the facts. Ever since
the appearance of the business cycle, the enterprise represents the mode of
production to such an extent that:
first, the enterprise completely permeates all the branches of economic
activity, no matter what their object – production, transportation, marketing,
financing, risk management etc. – so that also the social whole, where
240 MARKUS C. BECKER AND THORBJØRN KNUDSEN
away, until they disappear completely in the 14th century whereas the putting
out system gains importance. Even if the putting out system does not require
strong markets to the same extent, it can still be a large enterprise, but a large
establishment only in strictly commercial terms.34 Since the 13th century,
the putting out enterprise and the household industry emerge alongside the
trades,35 which primarily means the trades are superseded according to
the possibilities of the time, i.e. in utilising the widening commercial reach,
where the trades, according to their nature, fail completely. In the second place,
the putting out enterprise often also represented the financial and commercial
organisational form of the crafts, which were already deteriorating.
The crafts of a medieval city are nothing but the organisational form of
the enterprises of a poor and small society. That the crafts survived until the
present day can be explained by social inertia, and by a partial change of func-
tion. The very pronounced cultural expression that the crafts have produced is
more important from a sociological and cultural-historical perspective than an
economic perspective: The professional spirit of the crafts, the master’s pride
in the product, is an essential element of any type of professional work, even
in modern industrial work. Not that the attitude towards market opportunities
would be absent – but these opportunities were just so narrow and unchanging
that utilising them did not constitute a particular function. In principle, all
production is production for consumers, the only difference is that in the case
of a small number of customers you know the individual customer personally
– but that is not essential. A small number of customers leads to primitive
technique, limited possibility of expanding sales, and a simple and transparent
commercial combination. In this instance, the rate of profit is therefore
commonly known and subject to control by the peers and by the public. This,
in turn, leads to the idea of a “civil earning of your keep,”36 which does not
constitute a particular principle of economic activity, nor a symptom of an
absent, or a fundamentally different, profit-making instinct. It is for these
reasons that a commonly known profit rate explains the policy of fixed prices
as well as the constraining of the individual’s freedom by his peers or by the
authorities. Finally, the small number of customers and the precarious position
of the city in a hostile environment explain the strong cohesion in the guild,
where the behaviour associated with individual situations has crystallised into
stable37 rules, into objective life-forms, so that we now get the impression that
the crafts were a unique entity, fundamentally different from what came later.
In the first place, the trade enterprise always co-exists with the industrial
enterprise that it complements, and that it is complemented by: the regularly
traded merchandise must be produced somewhere and with a consideration
of the demand of the merchants, the only exception being the case of trade
244 MARKUS C. BECKER AND THORBJØRN KNUDSEN
in stolen goods. The relative importance of both the trade enterprise and
the industrial enterprise, and also the type of trade enterprise (namely the
degree of its technical sophistication38 and specialisation – e.g. wholesale-
or retail-trade enterprise, trade- or transport-enterprise) simply depend on the
necessities of the particular case. The further back in time we go, the more
the trade enterprise gains in importance compared to the industrial enterprise.
As a large enterprise it persists longer than the industrial enterprise, and as a
small enterprise it extends beyond the times in which we can trace industrial
production as the basis of important social formations, such that the trade
enterprise appears to be the “original” form of enterprise. We can thus say
that “trade has created the enterprise.” The sole sources of this effect were the
lack of security in trade, and the difficulties associated with crossing space,
both of which used to assign an importance to the function of trade in the
economic process, an importance it could not possibly have at the present
day: The character of the enterprise and of entrepreneurial activity is always
determined by the particular task39 that presents most difficulties. Accounting
for the total mass of economic activity, the importance of the trade enterprise
is nonetheless decreasing the more we go back in time because – particularly
advantageous cases apart (for instance a production location at the seaside
or next to a river) – transportation costs disqualified goods produced in large
quantities from trade across large distances. Furthermore, transportation costs
made the other goods much more expensive. Even relative to the lower overall
population, the potential customer segments were thereby invariably shrink-
ing. That medieval trade was relatively negligible is explained only by this40
argument, not by some un-commercial way of thinking that the economic
actors of the day might have had. This would have to be explained in a different
way. Moreover, relative to the population, medieval trade and the importance
of trade enterprises was not as small as it was previously common to assume.
Neither the landowner’s manor estate,41 nor the medieval farm estate
were enterprises. The life-form of the manor- and the medieval farm estate42
certainly rests on principles very distinct from those of the enterprise. That is
not to say that such a life-form would be as different from the enterprising or-
ganisation of the economic process as, for instance, the socialist organisation
of the economic process. This is because the manor estate and the enterprise
are rendered incommensurable because of an extra-economic factor. The
manorial organisation, developed for a ruling class of warriors, is more than
an economic organisation. According to its underlying idea, the manorial
organisation has to fulfil tasks that are nowadays considered tasks of the state.
Its methods and ideals are comprehensible only from such a vantage point.
To the extent that the manorial organisation was an economic organisation,
Entrepreneur 245
it was incomplete and never able to completely shake off the trade enterprise
and the industrial enterprise. Similarly, the other way round, the manorial
organisation has always produced “for the market” to a modest degree, i.e. to
the best of its possibilities it sold agricultural products where the situation and
the modest capabilities43 of the warrior lord and his servants made it possible.
Far-reaching – but never complete – autarchy of the manorial estate was a
consequence of the circumstances,44 and not a consequence of a particular
economic principle. Moreover, the manorial estate’s trade with merchants
was a trait of its essence, and not a completely uninteresting aberration from
its essence. In this connection, we want to refer especially to the research of
A. Dopsch. Whether this also applies to the economy of antiquity and for
peoples outside the Mediterranean culture cannot be dealt with here, neither
can special forms of the enterprise, in particular the colonial- and the
war-enterprise.
We further want to point to a second meaning of the term “enterprise” in
science, which from a linguistic point of view is the original one: “Enterprise”
does not just refer to the unit of production, the shop,45 the firm itself. It
also refers to the process by which this unit, the shop, the firm, emerges, the
activity of certain economic subjects that create it. As we will see, only in
that sense the entrepreneur is the subject of the enterprise.
class that is not engaged in any entrepreneurial activity was not overlooked, and
could indeed not be overlooked, Smith always argues as if the possession of capital
and the entrepreneurial role would be inseparable. In principle more correctly than
this idea of his, Smith repeatedly mentions the entrepreneur’s administration and
utilisation47 of capital (e.g. Wealth, ed. Cannan I, p. 53) – Ricardo and his follow-
ers up to the younger Mill, who represents a remarkable progress, emphasised the
distinction between administration and utilisation of capital even more. Finally,
Marx exclusively contrasted the labour class with the capitalist class – and only
with the capitalist class.
That was completely wrong, however, and spoiled the understanding of the
mechanism of the market economy and its social consequences, of the essence
of interest and entrepreneurial profit, of the real structure of how oppositions
of interests and communities are textured, and of the tendencies inherent in the
capitalist form of economic organisation. It is the substantial merit of continental
science to have taken no part in this. In France, the chief merit of this belongs
to J. B. Say, in Germany to Hermann. Even if their works recognise and identify
the character48 and function of the entrepreneur,49 these issues are still analysed
in an unsatisfactory way. Moreover, character and function of the entrepreneur
are not completely separated from the feature of capital possession. The doctrinal
development of the 19th century has increasingly led to an emphasis on the partic-
ular personal performance of the entrepreneur and the particular competences50
necessary for that. The analysis of such performances has made very slow progress
beyond general insights, however. Still today, heterogeneous elements are sum-
marised under an “umbrella” term the meaning of which is best conveyed by the
English term “management.”
Initially, this term described a simple super-ordinate position in the organism of
the enterprise, as well as the functions of control, representation, and maintenance
of discipline, etc. The function of all kinds of current administrative work is
connected with the above functions, but has to be conceptually distinguished from
them. Everything that is thought to be included in these functions is obviously
work like any other form of work, and would clearly not be suited to characterise a
particular type of economic subject. Moreover, when removing the still remaining
associations between the possession of capital and the notion of the entrepreneur
(in particular the function of risk-bearing – which concerns the entrepreneur
legally, but not economically, apart from the case where he also is a capitalist),
we are left with the function of combining the production factors into the product.
The fulfilment of this function by a private economic subject also represents the
essence of the market economy: According to this interpretation, the entrepreneur
is the carrier of the exchange acts through which, in the case of an economy organ-
ised as a market economy, the economic process is realising itself. On the market
Entrepreneur 247
and carry them out is the essence of being led. Moreover, although leadership is
an activity, it is an activity to be called labour (we do not do this in the following)
only if we acknowledge it is a special kind of labour, which in its character stands
out against any other kind of labour. The leader is not simply a more able fellow or
a kind of foreman.58 Even when he is acting primarily, or maybe even exclusively,
by way of his example (as for instance in the arts and in science), it is not his
achievement as such that is decisive, but its effect on others. This effect per se is
not an integral part of his performance. Not the work on the desired object matters,
but the influence on and the domination over others. Others, whose activity, in
turn, is characterised as working according to given objectives, and according to
given rules. While the motivations that the leader-role is based on belong to the
sphere of the “urge to act,” of the will to dominate and win, the motivations of
those that are led, can essentially be described either as hedonic, or59 by means of
concepts like “devotion to duty.”
Leadership only has a function when something new60 has to be carried out, not
something already established by experience and routine. Precisely for this reason,
no leader is merely, and nothing but, a leader; he is not even then merely a leader
when he lacks a formal61 position and solely has an impact through his personal
weight, for the reason that in between the moments in which he “leads” – and such
moments are in principle the exception – there are always additional things that
he must take care of. It is much less the case that a leader is merely a leader and
nothing but a leader when he, as is the rule, is holding a formal position in some kind
of organism, the leader-function thereby being blurred with the execution of the
current tasks of that position. For this reason, leadership is never purely embodied
in concrete persons, and its essence therefore has to be carved out of a more or
less complicated conglomerate by way of analysis.62 But it is easy to convince
oneself that only the above mentioned function is essential for the leader, while
all other functions usually63 associated with the leader-function are accessory,
non-essential and conceptually separable from it. If only the execution of routine
activity would do when an army is in action, and it did not also depend on the
making and implementation of ever new projects and decisions; if a political body
would never encounter new situations, but rather what happened in the previous
year would just repeat itself; if science would not always run into new problems
but just had to apply a known stock of knowledge according to known rules, then,
generally speaking, an organisation would still be required, which in the first two
cases also would require an administrative hierarchy. Finally, one would also need
a somehow structured individual or collegial apex for such a hierarchy – but there
would be no need of any “leading men.” The administrative tasks to be taken care
of would not be substantially different from other tasks, and their fulfilment would
be trivial labour of implementation that does not represent a function sui generis.
Entrepreneur 249
two types become partly effective through it – that is, they give occasions for the
emergence of new possibilities. The essence of the entrepreneurial function lies
in recognising and carrying out new possibilities in the economic sphere. Such an
economic leadership thus occupies itself with tasks that can be summarised in the
following types:
(1) the production and carrying out of new products or new qualities of products,
(2) the introduction of new production methods,
(3) the creation of new forms of industrial organisation (for instance trustification),
(4) the opening up of new markets,66
(5) the opening up of new sources of supply.
All these are cases of carrying out a different use of national productive forces from
the previous one, of taking them away from their previous uses and putting them into
the service of new combinations. The nature of the achievement to be accomplished
in this process is characterised first, by the objective and subjective difficulty of
taking new paths, and second, by the resistance of the social environment against
doing so. For instance, the data required for the production and marketing67 of
a so far unknown product are obviously not known from experience in the same
sense that they are known for the organisation of production and marketing, which
for all practical purposes involves the same tasks as in the previous year. Rather,
the data have to be estimated (expected demand, for instance), or even created.68
The sources of error are therefore not just marginally, but substantially larger.
The relationship between pre-performed activity that just has to be mechanically
repeated on the one hand, and new performance that still has to be consciously
executed, on the other hand, is likewise not just marginally, but substantially more
unfavourable. Furthermore, from a subjective point of view it is more difficult to
do something new than something familiar. In doing something new we are not
supported by the same feeling of solid reality, and we have to overcome our mental
and behavioural habits and have to liberate ourselves from the dictation of routine.
Finally, our environment opposes unfamiliar behaviour. In the yearly circular
flow of what is familiar, however, people cooperate automatically, and on a whole
willingly. The worker opposes new methods, the consumer new products, and the
public opinion, public administration, the law, and creditors oppose new forms of
establishments. It lies in the nature of routine work following well-trodden tracks
that the average intelligence and will power of the actors of a particular place
and period is sufficient. Overcoming the difficulties just mentioned, on the other
hand, requires characteristics that are only possessed by a small percentage of the
population. In order to pull the whole of a national economy into such new tracks
and give new shape to the stock of economic experience, the economic leadership
of such individuals is therefore required. For a comprehensive justification
Entrepreneur 251
see the author’s “Theorie der wirtschaftlichen Entwicklung,” 2nd ed. 1926.
(Cf. also entry on “Leadership,” Vol. IV, p. 530ff.)
(a) The dominant type of the competitive era, still common today, was the factory
owner and merchant. In his person, he united so many heterogeneous functions
– which in his person were combined into a whole71 – so what is most essential
often completely disappears from sight. Above all, he was very much a cap-
italist. As such he had a definite social position that the entrepreneur as such
lacks: the entrepreneurs per se do not form a social class – in accordance with
the personal character of their function. The successful ones amongst them
nevertheless build a basis for themselves and their families,72 in order to have
a position in the capitalist-, maybe also in the landowner-class. Even if this was
the case then, and even if the entrepreneur had usually achieved his success by
struggling on through his debts,73 it occurred much more frequently than today,
that an individual, and particularly, in the course of generations, a family, rose
to the entrepreneurial position. In this picture, we should also include the role of
other positions of dominance in the development process of the entrepreneurial
position (factory foundations by landowners). Property and entrepreneurial po-
sition thus coincided to a higher degree than today, such that the entrepreneurial
position also offered an impression of inheritability – only an impression, how-
ever, because inherited property facilitates the entrepreneurial role in the sense
252 MARKUS C. BECKER AND THORBJØRN KNUDSEN
described here, but it does not already represent it (as opposed to the capitalist
role). While that does not change the essence of the matter at all, it nonetheless
explains the social and psychological habitus of this type and its culture. The
dominant type of the competitive era is in the centre of the bourgeois economic
and mental universe, whose strongest element he represents. He embodies and
endeavours ideals of bourgeois properness, business acumen, and life form.
He is the man with family spirit and the autocrat of “his” establishment, with
a tendency to consider any intervention by law and administration not only as
unpleasant but also pointless. His self-interest is mainly oriented towards the
care of the family, now and in the future, and towards a non-rational love for the
firm, and his social feeling is oriented towards acts of voluntary “care.” Today,
we have a better overview of those matters and of the processes of rise and
fall of the entrepreneurial personality – or more correctly, the entrepreneurial
family – than it appeared in the literature of the 19th century, especially the lit-
erature coloured by a socialist perspective. However, only the detailed research
commencing now will be able to provide full clarity, in particular also on the
question precisely to which extent – without doubt it was the case to a very high
degree – this entrepreneurial type grew out of the working class74 and basically
only represented its upper stratum – a very instable upper stratum.
Furthermore, this type was the manager75 of the current business of the
enterprise. As a rule, he was his own technician and commercial manager,
and in current business, often also his own lawyer. His education was mainly
technical and commercial, but sometimes also legal. It is, however, important
to note that this fact did not pertain to the entrepreneurial function. In
particular, it is simply a chance encounter if the entrepreneur also happened
to be the technical inventor, or if the plan that he implemented was in any way
his own intellectual creation. That all these functions can be distinguished
from the basic function of the carrying out of new economic combinations
is proven by the fact that, in practice, the various functions are also found to
be separated from the basic entrepreneurial function, and are often provided
as a service against separate payment. Nevertheless, as described above,
these elements of technical and commercial competence also pertain to the
entrepreneurial type as a real phenomenon.
(b) The type of the modern captain of industry is not only distinguished from
the factory owner and merchant type described above in terms of the lack of
such accessory functions, which makes him a “purer” type of entrepreneur.
As a rule, his position as entrepreneur depends on the possession of, or the
authority over majority shareholdings, and in the latter case, his position will
ultimately depend on a personal influence on the capitalists, and in particular
on the banks which own majority shareholdings. The main outer expression
Entrepreneur 253
5. PARTICULAR QUESTIONS
(1) In how far is self-interest and private property of the means of production an
indispensable driving force and a requirement, respectively, for the successful
accomplishment of the entrepreneurial function? The previous description
shows that self-interest – which hardly ever can be understood as merely
hedonic, rational and individual egoism – can adopt many different forms. It
shows that self-interest can adapt to very different social circumstances, and
in its most simple forms – the striving for maximal personal monetary profit
– very often, even today – for some types more than for others – is substituted
by objectives of a different kind. It is possible that a progressing conformity
of everyday habits and a progressing decline of the importance of the family
for individual life might, in times to come, still further loosen the link between
entrepreneurial profit and activity, something that no legislation could enforce
on actual entrepreneurial types without paralysing their activity. As opposed to
that, the importance of private profit as a fund available for further expanding
the reach of the entrepreneur-personality’s activity – and it is indeed for this
purpose, for further investments, that it is mainly used – is not influenced by
the tendency to loosen the link between entrepreneurial profit and activity.
The case is similar with regard to the entrepreneur’s private property, and the
freedom of the employment contract. The practice of the stock company, and
of collective contracts, shows that they could be missing. It would also be
conceivable that land belonging to the state, and labour force paid by the state,
would be delegated to the entrepreneur. But thereby, the possibility of prompt
and frictionless disposition would be reduced, just as the disappearance of
the particular property relation between the entrepreneur and the apparatus of
physical production, already at the present time, is a source of passive entries
on the balance sheet, because they trigger a particular behaviour that does not
at all merely depend on profit interest.
(2) What is the origin of the superiority of the private enterprise over the public
enterprise? This superiority is remarkable, not seriously questioned, and even
Entrepreneur 255
greater than it seems because the example of the private enterprise is viewed in
direct comparison to the public enterprise, and because new methods – e.g. in
the form of new machines – are perpetually offered to, and even forced upon it,
by the private enterprise. Considering what has been said above, it is clear that
this cannot simply be explained by claiming that everyone works better when
he does so on his own account. Neither can a higher level of professional
knowledge in the private industry be the explanation, because the state can
always acquire the best available knowledge. The explanation rather seems to
lie in the following two facts: In effect, the private industry is mainly directed
by a circle of persons that still today, even when they have not personally
gone through the school of the competitive struggle, hold on to its tradition,
and represents the result of its selection. Moreover, the one-man-enterprise
of the competitive era is a unique method to provide a complete freedom of
choice, and at the same time, the strongest assurance against a lack of a sense
of responsibility. As a rule, the modern large enterprise, and in particular the
trust – trusts and concerns that are absolutely dominated by one man still exist
– have grown beyond the possibilities awarded by this method. Nevertheless,
much of the principles of the competitive struggle are still preserved in the
modern large enterprise, while the leading man of the public enterprise is
paralysed. He is paralysed, not so much because of the awareness that only a
small share, if any, of the pecuniary success of an innovation will be his, but
because of the need, in each and every case, to convince numerous constituents.
(3) Is the importance of the entrepreneurial function increasing or decreasing?
It is beyond doubt that the question has to be answered in the latter sense,79
notwithstanding the impression to the contrary that the figure of the “big” en-
trepreneur has become a particularly noticeable element of modern economic
and social life because of the increasing size of the unit of the enterprise. This
is because the social whole is getting ever more used to incessant innovation
within the realm of the economic process, and it is becoming ever more taken
for granted that every new insight, as soon as it presents itself, is also carried
out into economic practice. Just as the bounds of what is strictly calculable –
technically as commercially – are expanding to intrude ever further into other
fields of activity, they are intruding into the field of economic activity. Both
circumstances80 not only facilitate and democratise the leader function in
general, and the function of the entrepreneur in particular, but also decrease
their importance: a number of the difficulties that were, and still are, essential
tasks for the entrepreneur to overcome, tend to disappear. And oftentimes,
what earlier required – and to a large extent still today requires – “eye”
and “personality,” is today becoming specialised professional work that can
be learned. The only thing that can be questioned is how far this process,
256 MARKUS C. BECKER AND THORBJØRN KNUDSEN
which in its nature cannot be stopped, has already progressed, how fast it will
progress, and whether a rational economic policy can reasonably build on the
present results of this process.
Literature: also for the entry on “entrepreneurial profit.” H.v. Mangoldt, Die
Lehre vom Unternehmergewinn, Leipzig 1855. – J. Pierstorff, Die Lehre vom
Unternehmergewinn, Berlin 1875. – V. Mataja, Der Unternehmergewinn, Wien
1884. – G. Groß, Die Lehre vom Unternehmergewinn, Leipzig 1884. – E.
A. Schroeder, Das Unternehmen und der Unternehmergewinn, Wien 1884. –
Wirminghaus, Das Unternehmen, der Unternehmergewinn und die Beteiligung
der Arbeiter am Unternehmergewinn, Jena 1886. – Zuns, Zwei Fragen des
Unternehmereinkommens, Zürich 1881. – A. Schäffle, Die Anwendbarkeit der
verschiedenen Unternehmungsformen, Z. f. St., Vol. XXV, 1869. – v. Schmoller,
Die geschichtliche Entwicklung der Unternehmung, Jb. G. G. V., Vol. XIV,
No. 4, 1890. – M. Pork, Entrepreneurs et profits industriels, Paris 1901. – W.
Sombart, Der kapitalistische Unternehmer, Arch. f. S., 1909, No. 3, Vol. XXIX. –
K. Wicksell, Vorlesungen über Nationalökonomie, I. Vol. Jena, 1913, p. 814. –
K. Wiedenfeld, Das Persönliche im modernen Unternehmertum, Jb. f. G. V.,
1910, Nos 1 and 2. – R. Ehrenberg, Sozialreformer und Unternehmer, Jena
1904. – A. Schäffle, Kapitalismus und Sozialismus, Tübingen 1870. – Wolf
Julius, Sozialismus und kapitalistische Gesellschaftsordnung, Stuttgart 1892.
– L. Pohle, Unternehmerstand, Vol. III, No. 1 of Vorträge der Gehe-Stiftung,
1911. – Liefmann, Unternehmungsformen, Stuttgart 1912. – Liefmann,
Beteiligungs- und Finanzierungsgesellschaften, Jena 1909. – R. Ehrenberg, Das
Wesen der neuzeitlichen Unternehmung, Thünen-Arch., I. Vol., 1906. – Pinner,
Felix, Deutsche Wirtschaftsführer, Charlottenburg 1925. – Geiler, Gesellschaftl.
Organisationsformen des neueren Wirtschaftsrechts, 2nd ed., Mannheim 1922. –
Löffler, Werner, Die moderne Konzernierung. Das Konzentrationsproblem
in der deutschen Großunternehmung unter besonderer Berücksichtigung der
Spät- und Nachinflationszeit, Frankenstein 1926. – Schmitt-Schowalter, A., Die
Organisationsform der modernen Wirtschaft. Eine Studie zu Konzern und Kartell,
Eßlingen 1926. – Bonn, M. J., Das Schicksal des deutschen Kapitalismus, Berlin
1926. – Hermannsdorfer, Fritz, Versicherungsunternehmungen und Konzentra-
tion. Eine Studie über die Stellung der Versicherungsunternehmung im heutigen
Wirtschaftsleben, Berlin 1926. – Stieler, Karl, Der internationale Eisenbahn-
verband und die Entwicklung älterer internationaler Eisenbahnorganisationen
seit Kriegsende, Berlin 1926. – Trotzki, Leo, Kapitalismus oder Sozialismus?
Eine Betrachtung der Sowjet-Wirtschaft und ihrer Entwicklungstendenzen,
German ed., Berlin 1925. – Walter, A. G., Die geschichtliche Entwicklung der
rheinischen Mineralfarben-Industrie vom Beginn des 19. Jahrhunderts bis zum
Entrepreneur 257
NOTES
1. Schumpeter uses the expression “economic subject” to denote what we today would
call an “economic agent.”
2. The original term is “soziale.” Throughout the text, we translate this as “collective”
as Schumpeter contrasts this level with the individual level.
3. The original term is “wirtschaftliches Sonderleben.” The meaning of the term is
“economic, as opposed to general, life.”
4. The “pressure of given circumstances” not only parallels the contemporary use of the
term “selection pressure” in behavioural economics and theories of economic evolution, but
more importantly also Schumpeter’s own use of the term Auslese (selection) to characterize
the process of competition in a string of works during the late 1920s (Schumpeter, 1927,
1929a, b). Thus, among the most important topics Schumpeter focussed upon after resum-
ing his academic career in 1925 was the role of the entrepreneur in economic development,
and related, the characterisation of competition by the severe behavioural limitations of
economic agents; the latter point leading to the understanding of competition as a selection
process. Weber had a few years earlier, partly on grounds of empirical realism, concep-
tualised (economic and social) competition as a selection process, and explicitly related
this conceptualisation to the idea of biological selection (see e.g. Weber, 1978, pp. 38–40).
Moreover, Weber (1978) consistently emphasized the importance of behavioural limitations.
5. Although the original German term “bewußt” has been translated as “conscious” a
few words before, it here has a different meaning in referring to plans: “deliberate.”
6. That is, a planned economy.
260 MARKUS C. BECKER AND THORBJØRN KNUDSEN
22. The original reads “nach ihrem Ebenbilde hin.” Schumpeter here uses the words
of Gen. 1:27, a point we thank our referee for. A verbatim translation would be “towards
its own image.” Referring to the American Heritage Dictionary, we define “image” as “A
reproduction of the form of a person or an object, especially a sculptured likeness.” This
leads to the above translation.
23. The original term is “Kreditwesen,” which literally means a credit system, even if
has found use as (modern) technical term for “banking.”
24. The term “Bindungen” has been translated as “constraints.” The term can also have
the meaning of “links” or “connection.” However, in our interpretation the constraining
character of links is in the focus here.
25. The original term is “Niederkonkurrieren.”
26. “Erwerbsgesellschaften” has been translated as “profit making companies” where
“Erwerbsbetrieb” has been translated as “profit-making enterprise” (Weber, 1978).
27. The original term is “Expositur.” The usual translation is a “wing,” for example to
a school or a church. In the Austrian vocabulary, however, “Expositur” also takes on the
meaning of a “proxy.” We have chosen the latter translation because it fits the meaning of
the sentence, and because Schumpeter was an Austrian, and would therefore be inclined to
use “Expositur” in the sense particular to the Austrian.
28. A precise translation would be the slightly more awkward “all but one or few.”
29. I.e., trusts.
30. The original term is “der Grundsatz prinzipiellen Sichselbstüberlassens.”
31. The original term is “öffentlichen Verwaltungskörpers.” In the context that the
term is used in here, “Körper” also shows up in “Körperschaft,” which denotes a
public institution (e.g. ministries, district attorneys, etc.). Therefore, the translation as
“institutions” seems to be the most appropriate one. It would also have been possible (at
least in modern German) to say “öffentliche Verwaltung” in German, dropping “Körper.”
The term “public adminstration institution” is somewhat clumsy in English, however.
32. The original term “Bedeutung” has a double meaning: “importance” and “meaning.”
We chose “importance” here as it captures the implication of a loss of meaning, and thus
encompasses both terms in their implications.
33. The original term is: “niederkonkurriert.”
34. As mentioned above, the point is that the enterprise and the establishment are
distinguished on the basis of technical and commercial aspects of economic organization. In
the particular instance of the putting out system, Schumpeter points out that the constraints
on size appear when it is viewed as an establishment, not when it is viewed as an enterprise.
35. The terms “trades” and “crafts” are used interchangeably.
36. The original term is “bürgerliche Nahrung.” In the context of the present discussion of
the medieval – and small – city, Schumpeter emphasizes in particular the fact that economic
life is taking place in small circles of participants. For this reason, we have chosen to
translate “Nahrung” with “earning of income,” referring to the meaning of “Nahrung” as
“Ernährung,” or “Erwerb.” In the present context, “bürgerliche” seems to refer to a principle
of how to do that. Again, for us the term refers primarily to the small number condition,
i.e. the fact that economic activity takes place in small circles. This implies taking into
consideration the others to some extent, behaving in a “civilised way” defined by the rules
of the civilisation in question.
37. The original term is “fest,” which could also mean “fixed” (hinting towards
the institutional support for the stable behaviour pattern rather than this phenomenon
itself).
262 MARKUS C. BECKER AND THORBJØRN KNUDSEN
38. The original term is “Ausbildung” which means “expression.” In the present
context, the degree of expression is best rendered by “degree of sophistication.” Note
that “Ausbildung” could also mean “education” or “formation.” The two meanings are
connected, in that higher sophistication requires higher education to operate.
39. The original term is “Teilaufgabe.” The precise meaning is “sub-task,” a part of a
bigger one. This component of the meaning has been omitted. It should be kept in mind
that Schumpeter refers to a task that is part of a bundle of tasks.
40. Italics added in order to convey the emphasis on the word in the original.
41. The original term is “grundherrlicher Fronhof.” The precise meaning of this term
is that of a (large) farm the owner of which not only owned the land, but also had some
kind of property rights over the employees (“Leibeigene,” those “whose body is owned by
someone else”). These have to perform labour not out of their own decision, i.e. they have
to perform forced labour.
42. Schumpeter subsumes both manor estate and farm economy under one life-form.
43. The original term is Eignung.
44. The original term is “Verumständung,” which is different from “Umstände” (which
means circumstances). However, this difference – a participle, i.e. a process – is very difficult
to render in English. A word like circumstantification would be needed.
45. The original term is “Geschäft.” This term could also have the meaning of “affairs,”
but in our understanding in the present context Schumpeter emphasises physical aspects of
business activity.
46. In the sense of “money lender.”
47. Italics added to better bring out the contrast to the sentence before, i.e. between
possession vs. administration and utilisation of capital.
48. Original: “Typus.” We have chosen to render this as “character,” as this is what
Schumpeter is talking about: the character and the function of the entrepreneur. In the
passage under consideration, he does not develop a typology of the entrepreneur, but reviews
different opinions regarding the character (essence) and function of the entrepreneur. A
typology is then presented towards the end of the article.
49. “Of the entrepreneur” added for clarity. Considering the previous as well as the
following passages, there is no doubt that “Typus” refers to the entrepreneur.
50. We have chosen to render “Eignungen” with “competences” because they are linked
to performances.
51. Similarly, the original term here is “Anbietender.” Thus, Schumpeter describes the
actions of demanding and offering something to and from the market, not the fulfilment of
these demands and offers through market exchanges, as our translation implies. However,
the translation has been chosen because to make what has just been said clear is a task not
possible simply by choosing other terms.
52. The original term is “Kaufakte.” This term is more specific than “transaction,”
referring to “purchasing transaction.” As they refer to means of production (factors), it is
clear that the transactions in question are the acquisitions of the factors, not their sale.
53. The original term is “Bedeutung,” which can mean “meaning” as well as “impor-
tance.” We choose “importance,” because it also encompasses the implications of “true
meaning,” too. Surely, the implications are not to be ignored, and thus the translation as
“importance” is the safer choice here.
54. Schumpeter here refers to Section I of this text, where he distinguished two meanings
of the term “Unternehmung”: the institution, or “unit” in his parlance, and the activity of
entrepreneurs that leads to the emergence of enterprises.
Entrepreneur 263
can be counted for example), but the fact that this it forms a recognisable whole (Ein-heit,
literally “one-being”).
72. The original term is “die Ihren.” Strictly speaking, this could mean all persons that are
somehow attached to the entrepreneur. However, the family seems to be the most important
group of such persons.
73. The original term is “durch seine Schulden hindurch den Erfolg erstritt.”
74. The term “Arbeiterschaft” has been translated as “working class” although the term
“class” might introduce a new emphasis here. It has been chosen because it is the best term
available for a collective of workers, on whom the emphasis is here.
75. The original term “Leiter” is best translated as “leader.” This, however, is also the
best translation of the term “Führer” and has been used as such in our translation. In order
not to confound “Leiter” and “Führer,” we decided to translate “Leiter” as “manager,” in the
sense that this is the person who directs others. Another possibility would be “Director.” In
contemporary use, “manager” rather than “Director,” however, better captures the meaning
associated with the use of the term “Leiter” in the present text.
76. This is the precise translation of the term “leiternder oder geschäftsführender
Aufsichtsrat.” From a modern perspective, the executive and management positions would
be located on the executive board, while the supervisory board would have supervisory
tasks. It seems that in the context Schumpeter wrote in, this was different.
77. The orginal term is “Bürger,” which also, more generally, means “citizen.”
78. The original line reads “des Gründers (promoter).”
79. I.e., in the negative, the importance of the entrepreneurial function is falling.
80. (i) That the social whole is getting ever more used to incessant innovation within the
realm of the economic process; and (ii) that it is becoming ever more taken for granted that
every new insight, as soon as it presents itself, is also carried out into economic practice
because the possibilities for calculation are improving.
ACKNOWLEDGMENTS
The authors and the publisher would like to thank Urban & Fischer Verlag for the
permission to print the translation of Unternehmer (Entrepreneur). The authors
are very grateful to Meta Andrés for linguistic assistance with the translation, to
Minna Skafte Jensen for assistance with a particularly contrary Latin expression,
to Richard Swedberg for the inspiration that led to the translation, and to Ulrich
Hedtke, Roger Koppl and an anonymous reviewer for very useful comments on a
draft of the translation.
REFERENCES
Becker, M. C., & Knudsen, T. (2002). Schumpeter 1911: Farsighted visions of economic development.
American Journal of Economics and Sociology, 61(2), 387–403.
George, H. (1953) [1883]. Social problems. New York: Robert Schalkenbach Foundation.
Entrepreneur 265
Schumpeter, J. A. (1911). Theorie der wirtschaftlichen Entwicklung (1st ed.). Duncker & Humblot,
Leipzig.
Schumpeter, J. A. (1927). Unternehmerfunktion und Arbeiterinteresse. Der Arbeitgeber, 17, 166–170.
Reprinted in: W. F. Stolper & C. Seidl (1985) (pp. 160–173).
Schumpeter, J. A. (1929a). Der Unternehmer in der Volkswirtschaft von heute. In: B. Harms (Ed.),
Strukturwandlungen der Deutschen Volkswirtschaft (2nd ed., Vol. 1, pp. 303–326). Berlin:
Verlag von Reimar Hobbing. Reprinted in: W. F. Stolper & C. Seidl (1985) (pp. 226–247).
Schumpeter, J. A. (1929b). Ökonomie und Psychologie des Unternehmers. Vortrag vor der 10. Or-
dentlichen Mitgliederversammlung des Zentralverbandes der deutschen Metallwalzwerke- und
Hütten-Industrie e. V. am 22. Mai 1929 in München. Leipzig: Haberland. Reprinted in: C. Seidl
& W. F. Stolper (1993) (pp. 193–204).
Swedberg, R. (1998). Max Weber and the idea of economic sociology. Princeton, New Jersey: Princeton
University Press.
Weber, M. (1978). Economy and society (2 Vols). In: G. Roth & C. Wittich (Eds). Berkeley: University
of California Press.
SCHUMPETER’S “ENTREPRENEUR”
IN HISTORICAL CONTEXT
Geoffrey M. Hodgson
historicists such Gustav Schmoller, Karl Bücher, Albert Schäffle, Max Weber and
Werner Sombart. Schumpeter’s links with the German historical school are thus
worthy of emphasis (Ebner, 2000; Streissler, 1994).
In this article Schumpeter also makes a very important statement concerning the
German historical school, which we should note well: “The historical and socio-
logical analysis of entrepreneurship is of recent date and has developed exclusively
through the historical school.” Although Schumpeter did not regard the work of
the historical school as “pure economics” he makes a very important concession
here. Indeed, Nicholas Balabkins (2000) has shown that several of Schumpeter’s
views concerning entrepreneurship have their origin in the work of Schäffle.
The enduring influence of Karl Marx on Schumpeter’s thought is also evi-
dent here, for example in his approving discussion of the “movement toward
concentration” and monopoly or oligopoly with an industry.
However, a tension existed in Schumpeter’s thought between, on the one hand,
what he described as “pure economics” and on the other hand, the historical
approach. Schumpeter (1908, 1926) had attempted to resolve the ongoing
Methodenstreit by arguing that the two approaches were logical compatible with
one another, as long as it is recognized that they are addressing different problems.
Pure economics addressed supposedly universal principles of individual choice
and allocation. Historicism addressed matters of historical specificity. But the
tension occurs when Schumpeter wavers to some degree over whether to make
categories such as “the enterprise” universal or historically specific.
This tension is evident in the article under discussion. When addressing the
enterprise, Schumpeter attempts to claim it for “pure economics” by proclaiming
without discussion that “the enterprise exists in all observable historical states . . . in
its economic essence it always manifests itself in some way.” It is rather obvious
that no historical state is literally “observable” because it is impossible to travel
into the past. But if Schumpeter had the means in 1928 to visit New Guinea,
northern Canada or the African interior he would have found it very difficult to
find any institution remotely resembling the capitalist enterprises of Europe or
the United States. He could, of course, have described Inuit fishing expeditions
or Masai cattle herding as “enterprises” but this would be stretching the word
to the point where its important capitalist substance is lost. Clearly, in asserting
an ahistorical “economic essence” for the enterprise, Schumpeter was making
a genuflection to Carl Menger’s (1883) famous position in the Methodenstreit.
Yet in other passages of this same article, Schumpeter clearly and specifically
associates “the enterprise” with the modern capitalist period. He thus also turns
and bows to the German historical school.
Schumpeter’s discussion of entrepreneurship and leadership, its relationship
with Walrasian equilibrium analysis, and its stress on the vision and capacity
Schumpeter’s “Entrepreneur” in Historical Context 269
REFERENCES
Balabkins, N. W. (2000). Schumpeter’s “creatively adapted” innovator. Paper prepared for the 13th
Heilbronn Conference on Schumpeter’s German Works, June 23–25, unpublished mimeo.
Ebner, A. (2000). Schumpeter and the “Schmollerprogramm”: Integrating theory and history in the
analysis of economic development. Journal of Evolutionary Economics, 10(3), 355–372.
Hagedorn, J. (1996). Innovation and entrepreneurship: Schumpeter revisited. Industrial and Corporate
Change, 5, 883–896.
Herbst, J. (1965). The German historical school in American scholarship: A study in the transfer of
culture. Ithaca, NY: Cornell University Press.
Hodgson, G. M. (2001). How economics forgot history: The problem of historical specificity in social
science. London and New York: Routledge.
Marshall, A. (1890). Principles of economics: An introductory volume (1st ed.). London: Macmillan.
Marshall, A. (1919). Industry and trade. London: Macmillan.
Menger, C. (1883). Untersuchungen über die methode der sozialwissenschaften und der politischen
Ökonomie insbesondere. Tübingen: J. C. B. Mohr. Published in English in 1985 as: Investiga-
tions into the method of the social sciences with special reference to economics. New York:
New York University Press.
Santarelli, E., & Pesciarelli, E. (1990). The emergence of a vision: The development of Schumpeter’s
theory of entrepreneurship. History of Political Economy, 22, 677–696.
Schumpeter, J. A. (1908). Das wesen und der hauptinhalt der theoretischen nationalökonomie.
München und Leipzig: Duncker und Humblot.
Schumpeter, J. A. (1926). Gustav v. Schmoller und die probleme von heute. Schmollers Jahrbuch für
Gesetzgebung, Verwaltung und Volkwirtschaft im Deutschen Reiche, 50, 1–52.
Schumpeter, J. A. (1954). History of economic analysis. Oxford and New York: Oxford University
Press.
Schumpeter, J. A. (1991). The economics and sociology of capitalism. In: R. Swedberg (Ed.). Princeton:
Princeton University Press.
Streissler, E. W. (1994). The influence of German and Austrian economics on Joseph A. Schumpeter.
In: Y. Shionoya & M. Perlman (Eds), Schumpeter in the History of Ideas. Ann Arbor, MI:
University of Michigan Press.
A TRANSLATION TOO FAITHFUL?
Nicholas W. Balabkins
Schumpeter is popular these days among the economic policy makers and
politicians in Washington, DC. In “high tech” America, Schumpeter’s felicitous
phrase “creative destruction” is on many lips. The recent meltdown of numerous
dot.com firms on the NASDAQ exchange has taught formerly optimistic baby
boomers how hard the “creative destruction” process can hit their pocketbooks
and wipe out their accumulations of “shareholders value.” Yet for many, “creative
destruction” is still the guidepost to a better and more prosperous future.
The translation of Schumpeter’s German article “Unternehmer” into English
is a belated addition to the rapidly growing literature on Schumpeter. During the
“Schumpeter Renaissance” of the last two decades, hundreds of articles have been
written on various aspects of his work. The Library of the Institut für Weltwirtschaft
in Kiel, Germany, has the most complete listing of this literature.
All translations are difficult, but Schumpeter’s writings are particularly
challenging. The late Gottfried Haberler wrote in 1951 that Schumpeter’s
German writing style resembled Baroque. He wrote in long sentences, with many
qualifying phrases, and sometimes extravagantly ornate dangling participles.
His paragraphs were veritable monuments to his incredible erudition and elitist
intellect. For these reasons, Markus C. Becker and Thorbjørn Knudsen faced
a daunting task in converting the original German text into an acceptable,
present-day English. Sometimes they may have erred on the side of excess fealty
to Schumpeter’s German style. Some parts of the translation have become what
might be called Mexican Churriguresco, which is an overloaded Rococo. For this
reason, some parts of the translation appear to be anachronistic. English is the lan-
guage of economists these days, but this translation would offer more accessibility
to the reader if the two translators had cast their product into a staccato English
form of presentation, with a simple sentence structure of noun, verb, object, and
adverb sequences.
The first section of the translated essay is called “The Essence of the Enterprise.
Historical Review of its Forms or Types.” To understand why Schumpeter’s
baroque writing style has become Mexican Churriguresco, try to read and
understand these first 10 pages! This wordy section could have been omitted by
translators. It adds virtually nothing to the understanding of the essence of Joseph
A. Schumpeter’s innovator.
The second section pp. 13–16, dealing with the concept of entrepreneur in
the economic literature, is more accessible to the modern reader. The third part,
pp. 16–20 presents the essence of Schumpeter’s notion of the entrepreneur. Here
the leadership phenomena in the form of “something new” is imbedded in the
“circular flow” setting.
Page 19 lists the five forms of innovations, well-known from Schumpeter’s
The Theory of Economic Development of 1934 (Reprint of 1969, p. 66). For
Schumpeter, innovations take the form of producing new commodities, organizing
technological changes in the production of commodities already in use, opening
up new markets, discovering new sources of raw materials, and setting up new
management organizations, such as the creating or breaking up of a monopoly.
By carrying out all of these innovations, singly or in combination, the en-
trepreneur earns more than just the customary return on his business operations.
This extra profit represents his reward for doing new things in economic life.
Schumpeter gave three reasons why the entrepreneurial function is rare and why
it is difficult to become an innovating entrepreneur. To produce a new commodity,
one must act outside customary channels and depend more on intuition than on
facts or custom. Secondly, one must break through very fixed habits of thinking,
and their energy-saving function, that have become subconscious. This requires
personal force and vigor, which are rare in life; and this makes the entrepreneur
something that is sui generis. Thirdly, in order to introduce a new product on the
market, the entrepreneur has to “overcome” the reaction of the social environment
and convince people that his product is of superior quality. To Schumpeter, it is
innovation, not routine, that enables the entrepreneur to make pure profits. All this
is faithfully and elegantly translated in the third section. Students of economics
will love this section for its brevity, clarity and precision. Section IV, pp. 20–24
deals with the multifaceted types of entrepreneurship and shows how the 19th
century innovator has slowly become the pioneer of the planned economy. Unlike
Section III, this section is wordy and confusing. Section V raises three questions
about entrepreneurship and discusses briefly why private enterprise is superior to
public enterprise and why the entrepreneurial function is decreasing. Pages 26–30
A Translation too Faithful 273
NOTE
1. On p. 268, Schäffle differentiated between two kinds of innovations:
(1) what he called commercial innovations, consisting of the discovery of new sources
of inputs, such as raw materials, and new marketing outlets; and
(2) what Schäffle called industrial innovations, referring to the introduction of new
products and/or new production methods for an existing commodity.
The genesis of Schumpeter’s innovator was not a part of Schumpeter’s original essay.
SCHUMPETER ON
ENTREPRENEURSHIP
REFERENCES
Choi, Y. B. (1995). The entrepreneur: Schumpeter versus Kirzner. Advances in Austrian Economics,
2A, 55–65.
Demsetz, H. (1983). The neglect of entrepreneurship. In: J. Ronen (Ed.), Entrepreneurship
(pp. 271–280). Lexington, MA: D. C. Heath.
Elliott, J. E. (1983). Introduction. In: J. A. Schumpeter (Ed.), The Theory of Economic Development:
An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. New Brunswick, NJ:
Transaction Publishers.
Hebert, R. F., & Link, A. N. (1982). The entrepreneur: Mainstream views and radical critiques. New
York: Praeger.
Kirzner, I. M. (1973). Competition and entrepreneurship. Chicago: University of Chicago Press.
Kirzner, I. M. (1979). Perception, opportunity and profit. Chicago: University of Chicago Press.
Shionoya, Y. (1997). Schumpeter and the idea of social science. New York: Cambridge University
Press.
Schumpeter, J. A. (1983) [1934]. The theory of economic development: An inquiry into profits, capital,
credit, interest, and the business cycle. New Brunswick, NJ: Transaction Publishers.
Schumpeter, J. A. (1942). Capitalism, socialism and democracy. New York: Harper.
SCHUMPETER’S “ENTREPRENEUR”
AND WHY WE NEED
ECONOMIC SOCIOLOGY
Richard Swedberg
Let me start by thanking Markus Becker and Thorbjørn Knudsen for making this
important article available to us all and for providing such a careful translation.
“Entrepreneur” is a central piece in Schumpeter’s production, and it is a sad fact
that it has not been available in English till now. This article, to be more precise, is
one of Schumpeter’s key writings on entrepreneurship. It is only rivaled, in this re-
spect, by Chapter 2 in Theory of Economic Development (1911, 1926, 1934), some
passages in Capitalism, Socialism and Democracy (1942), and a few articles from
the late 1940s. The sections on entrepreneurship in the two books I just mentioned
are subordinate to the wider themes of these books and integrated into these; and
the articles from the late 1940s represent primarily an attempt from Schumpeter’s
side to forge a union between the economic theory of entrepreneurship and the
economic history of entrepreneurship. When it comes to a single, comprehensive
work that is exclusively devoted to entrepreneurship, “Entrepreneur” is unique
and alone.
As to translations of Schumpeter into English, I am sure that Becker and
Knudsen have much to say on this account because Schumpeter as a master of
the German language, and Schumpeter as a master of the English language are
two very different people. Or to put it in more plainly: it is very hard to translate
Schumpeter from German into English. There are essentially two options available
to the translator, according to Stolper and others who have attempted to render
Schumpeter into English. Either one keeps Schumpeter’s long German sentences,
which means that one keeps close to the original, even if this will produce a
strange effect in English. Or one can chop up Schumpeter’s sentences into short
Anglosaxon sentences, and lose quite a bit of the bite and charm of Schumpeter’s
original formulations. Becker and Knudsen have made their choice, and a wise one:
a compromise. An abundance of notes have also been included to assist the reader
who has questions.
In commenting on “Entrepreneur” one can obviously pick different topics. One
of these would be to set this article into the general context of the development of
Schumpeter’s theory of entrepreneurship, from 1911 and onwards. This is what
Becker and Knudsen have done in their introduction. Another way to proceed
would be to highlight the importance of this article for Schumpeter’s economic
sociology, something which I will try to do. Other topics as well are naturally
possible, as illustrated by the other comments in this issue. All of these different
perspectives clearly point to the richness of “Entrepreneur.”
There is also the fact that Schumpeter, like all the classics, always has some
extra wealth to spread around – and this is also true for “Entrepreneur.” There
is as always the vibrant formulation, the brilliant aside, and the new idea that
Schumpeter suddenly springs on the reader. The reader of “Entrepreneur” has no
doubt found this out for herself. I will nonetheless cite a few of my own favorites,
before concentrating on what I think constitutes the main contribution of this
article, from the viewpoint of economic sociology.
One of these fine points is to be found in a passage on the difficulty of being
entrepreneurial, from the viewpoint of the actor. Schumpeter pinpoints the
difficulty as that of every creator: on the one hand there is the social reality of
what already exists (and which is not very good); and on the other hand there is
the unreality of what is what has not yet come into being (but which is better).
I quote:
From a subjective point of view it is more difficult to do something new than something familiar.
In doing something new we are not supported by the same feeling of solid reality (p. 19).
Several other examples could be cited, but I would now like to say something
about the significance of “Entrepreneur” for economic sociology. Schumpeter,
Schumpeter’s “Entrepreneur” and Why We Need Economic Sociology 281
as we know, is the first economist to have realized the contribution that eco-
nomic sociology can make to the understanding and explanation of economic
phenomena; and he repeatedly emphasized that economic sociology should be
part of the economist’s “tool box.” The main reason for this, he said, is that
economists and economic sociologists look at different parts of the same economic
process; economic theory looks at the economic mechanisms, and economic
sociology at their institutional frame. Both, in other words, are needed to supply a
full picture of what is going on. As we know from History of Economic Analysis,
contributions from the historian and the statistician are needed as well.
But there is more. Sometimes the institutional element in the economy can
take over and interfere with the workings of the economic mechanisms, instead
of supporting their functioning. This is the great theme of Capitalism, Socialism
and Democracy – and it is also the great theme of “Entrepreneur,” produced some
fifteen years earlier. Both works raise the question “Why do we need economic
sociology?”, and both give the same answer: “Because otherwise you will not
understand what is going on at the very heart of the economy.”
Capitalism, Socialism and Democracy makes this argument louder and in much
more detail than what “Entrepreneur” does. But Schumpeter also serves the reader
so many other treats in Capitalism, Socialism and Democracy that this particular
one tends to get lost. This work, to recall, contains a history of socialism (including
a masterful analysis of Marx), a path-breaking new theory of democracy, a theory
of economic competition, a theory of political entrepreneurship, and quite a bit
more. In “Entrepreneur,” in contrast, Schumpeter had been assigned one specific
topic and a limited space in which to discuss it – and this means that we get his
argument about economic sociology in a more straightforward version.
Since “Entrepreneur” can be found in the same issue as this comment, it is
not necessary for me to go through Schumpeter’s argument in any detail. A
quick summary may nonetheless be helpful, and would go as follows. Economic
sociology essentially looks at the impact of institutional or non-economic forces
on economic topics. This type of analysis can be of great assistance in analyzing
entrepreneurship, or more precisely, in analyzing firms led by entrepreneurs.
The firm is the key unit in a capitalist economy. As long as the entrepreneurial
function (leading the firm in an innovative way) coincides with the goal of capital
(making a profit), there is no problem. In modern capitalist society, however,
there is an agency problem, or in Schumpeter’s terminology “the link between
entrepreneurial profit and activity [of the leader of the firm]” (p. 25) tends to be
loose. The reasons for this are the ones that we are familiar with from Capitalism,
Socialism and Democracy and have much to do with the emergence of the
giant corporation. Entrepreneurship, in all brevity, is becoming more and more
accepted, and managers are becoming more and more like civil servants. The
282 RICHARD SWEDBERG
entrepreneurial energies of today’s managers have been drained, and this poses a
threat to capitalism.
Was Schumpeter right that capitalism was threatened? The conventional answer
these days is “No – socialism has clearly failed and capitalism is stronger than
ever.” As far as it goes, this answer is correct. Schumpeter’s argument about the
giant corporation, however, would seem to be essentially correct. The enormous
firms that started to come into being in the late 1800s, and which Alfred Chandler
has praised in book after book, may well have had a deadening impact on
entrepreneurship. One indicator of this is the problems of IBM and many similar
giant companies have had in renewing themselves. Schumpeter was also correct
in pinpointing the agency problem between investor and manager as being central
to a vital capitalism. And he surely was correct in his main thesis, insofar as
methodology is concerned: we need economic sociology if we are to understand
what is happening at the very heart of the economy.
SCHUMPETER AND THE
OBSOLESCENCE OF THE
ENTREPRENEUR
Richard N. Langlois
ABSTRACT
This paper argues that the well-known “two Schumpeters” thesis, as under-
stood in the Anglo-American literature on technological change, is clearly
wrong. Equally wrong is the idea that the fundamentals of Schumpeter’s
thought on entrepreneurship were influenced importantly by his observation
of large firms in the United States after 1931. The obsolescence thesis speaks
to a distinction between early capitalism and later capitalism, perhaps,
but not to an earlier and later Schumpeter. A more important point is that
the obsolescence thesis is wrong. It rests on a confusion – or perhaps a
bait-and-switch – between two quite different kinds of economic knowledge.
I. INTRODUCTION
From relative obscurity, the name of Joseph Schumpeter has leapt to prominence
in recent years. In part, this reflects the blossoming of entrepreneurial studies as a
distinct field of research1 (Shane & Venkataraman, 2000). Schumpeter’s famous
discussion of the role of bold entrepreneurs in creating new combinations and
redirecting the means of production into new channels is an important founding
stone for any study of entrepreneurship. During the three or so decades after
The contrast – or, rather, lack of contrast – between the English version of The
Theory of Economic Development and Capitalism, Socialism, and Democracy
can perhaps best be seen in the juxtaposition of the following passages. The first
is from the “later” Schumpeter.
This social function [entrepreneurship] is already losing importance and is bound to lose it at
an accelerating rate in the future even if the economic process itself of which entrepreneurship
was the prime mover went on unabated. For, on the one hand, it is much easier now than it has
been in the past to do things that lie outside the familiar routine – innovation itself is being
reduced to routine. Technological progress is increasingly becoming the business of teams of
trained specialists who turn out what is required and make it work in predictable ways. The
romance of earlier commercial adventure is rapidly wearing away, because so many things can
be strictly calculated that had of old to be visualized in a flash of genius (Schumpeter, 1942,
p. 132, emphasis added).
Schumpeter quickly goes on (p. 133) to liken the changes he foresees in the
entrepreneur’s role with those that have already taken place in the function
of military commander. Now consider the following passage from the “early”
Schumpeter.
The more accurately, however, we learn to know the natural and social world, the more perfect
our control of facts becomes; and the greater the extent, with time and progressive rationalisation,
within which things can be simply calculated, and indeed quickly and reliably calculated, the
more the significance of this function decreases. Therefore the importance of the entrepreneurial
type must diminish just as the importance of the military commander has already diminished
(Schumpeter, 1934, p. 85, emphasis added).
anyway, as far as I can tell – that Schumpeter was somehow influenced by his
observations of large American corporations in the 1930s. Becker and Knudsen
see a real change in Schumpeter’s theory of entrepreneurship between 1911 and
1926.3 Rather than conceptualizing entrepreneurship as a psychological charac-
teristic of a subset of the population, he came to portray entrepreneurship in a
“depersonalized” way as an ideal type.4 In the post-1926 theory, entrepreneurship
needn’t fill the vessel of any actual person; it reflects instead a category of action
into which individuals (organizations?) may fall at various times and places. To
Becker and Knudsen, this change enables the obsolescence thesis, since it makes
the entrepreneur less “pushy” and therefore permits an easy movement to an
institutionalized version of entrepreneurship. As they put it, the entrepreneur has
become a carrier of change rather than a cause of change. However one interprets
this transition from the “old” Schumpeter to the “new,” however, it is not the
transition that writers in the Anglo-American literature of technological change
think they see. That one never happened.
Notice the syllogism. Because the unknown can be increasingly calculated ra-
tionally, the “extra-logical” function of the entrepreneur becomes increasingly
unnecessary, and so the importance of the entrepreneurial type must diminish.
What this amounts to is a strange commingling of an empiricist and a rationalist
theory of economic knowledge. In “early” capitalism (not the “early Schumpeter”)
economic rationality derived largely from evolved habit and convention; attempts
to step outside this configuration of knowledge could not be accomplished by
conscious rationality and explicit calculation. Rationality was “bounded,” in
effect. In “later” capitalism (not the “later Schumpeter”) the bounds of rationality
are being broken. Conscious rationality is beginning to conquer not merely the
entrenched conventions of the past but also the previously unknowable future.
Perhaps the analogy with a more recent writer will make this clearer. Schum-
peter’s epistemic theory (if I may use that high-blown phrase again) is ultimately
very close to that of Herbert Simon (Langlois, 1990, 2003a). Simon is, of course,
the author of the expression “bounded rationality.” The basic idea is that human
information-processing capacity is limited, making conscious rationality of the
neoclassical variety quite impossible. The agent must therefore “satisfice” and rely
on heuristic approximations. What is typically overlooked in Simon’s conception,
however, is that it is at base a strongly rationalist theory of knowledge. For Simon,
one is rational only when one has reached the substantively correct solution of the
Schumpeter and the Obsolescence of the Entrepreneur 293
explicit choice problem one faces. His preferred imagery includes chess games
and complex differential equations, problems that do in fact have substantively
correct solutions, even if they are solutions to which we can at present only
aspire. His innovation, in short, is to suggest that one may only approximate true
rationality; he does not ultimately call the notion itself into question. Moreover,
Simon like Schumpeter is convinced that improvements in computational and
management technique will provide closer and closer approximations to true
rationality and may even unbound rationality in some spheres.
What, then, are we to make of the “Schumpeterian tension”? I contend that it has
strong implications for Schumpeter’s assessment of the workability of socialism
and the eventual demise of capitalism.
Schumpeter’s argument, we saw, goes something like this. Entrepreneurship –
bringing the radically new into the economic system – has been the province of
bold individuals because, in a world of limited knowledge, it is necessarily an
unpredictable and extra-rational activity. Notice that this is in effect an argument
in favor of a capitalist (or, more correctly, a liberal) social order. For Schumpeter,
the relative efficiency of an economic system depends not on how it “administers
existing structures” (Schumpeter, 1942, p. 84) but on how well it generates innova-
tion. Because of limited knowledge, “planning” is incompatible with innovation;
progress depends on the ability of individuals to command resources and direct
them in unconventional and surprising directions. But the limits to knowledge are
disappearing, Schumpeter believes, and socialism will thus eventually come to be
roughly as effective as capitalism in generating economic growth.
But does the argument hold water? Does the growth of economic and technical
knowledge in fact imply that innovation is becoming predictable and routine?
This is a matter of some dispute. It is certainly true that innovation – or R&D,
at any rate – is more organized today than it was in the nineteenth century. This
is a manifestation of the growing division of labor, one that would not have
surprised Adam Smith and the classicals (Langlois, 2003b). But for Smith, the
increasing division of labor did not generate innovation because it made the future
predictable; rather, the division of labor heightened innovation because it increased
the diversity of ideas in society. Innovation remained a matter of empirical trial
and error.
We can put the issue somewhat differently. I have argued that Schumpeter’s
story of a transition from bounded to unbounded rationality actually implies a
transition from an empiricist to a rationalist theory of economic knowledge. Is
294 RICHARD N. LANGLOIS
mind; it relentlessly narrows the scope of capitalist motivations; not only that, it
will eventually kill its roots” (Schumpeter, 1942, p. 156). Like Marx, then, he sees
capitalism as leading to its own destruction. But unlike Marx, Schumpeter sees
capitalism as the victim of its own economic success not its economic failure. This
tale stands Marx on his head, its plot laced with a heavy and self-satisfied irony. The
tone is disinterested and the attitude fatalistic; but the message is largely caution-
ary. At base, Schumpeter is nothing so much as a neoconservative, perhaps the first
neoconservative.
How would this story have to change if Schumpeter is wrong about the
mechanization of progress? On one level, the effect is significant. An economic
system that continues to rely on tacit, empirical knowledge – what Hayek (1945)
called “the knowledge of the particular circumstances of time and place” – would
sacrifice much of its innovativeness, and thus much of its engine of progress, by
consigning its industry and commerce to a bureaucratic socialism. This would
certainly make the transition to socialism much more painful to the voting
population, and thus would likely slow or modify (if not necessarily prevent) its
advent. Needless to say, this interpretation seems far more compelling now after
1989 than it did perhaps when Schumpeter was writing.
The role of the mechanization-of-progress thesis in the larger sociological
theory is to underscore the power of bourgeois capitalism on an economic level:
it is so efficient that it has conquered even our ignorance of the unknown; it can
stamp out innovation with all the efficiency that it brings to bear on stamping
out mass-produced goods. To deny capitalism this power over the future mars the
aesthetic of Schumpeter’s panorama somewhat, for it makes the inversion of Marx
less perfect than otherwise, and it diminishes the fatalism that gives the story much
of its color.
In the end, however, taking all this too seriously puts us in danger of reading
Schumpeter literal-mindedly. The force of the argument is in the texture of the
landscape – not in its details. Indeed, there is a sense in which the “Schumpeterian
tension” – the tension between the Schumpeter who comes to praise entrepreneur-
ship and the Schumpeter who comes to bury it – actually enriches the majestic
irony of Capitalism, Socialism, and Democracy.
NOTES
1. One might also mention the more dubious recent association of Schumpeter with
so-called endogenous growth theory, on which see Langlois (2001).
2. In fact, Schumpeter’s concept of innovation goes far beyond technological change in
the narrow sense. He is concerned with what he calls “the carrying out of new combinations”
296 RICHARD N. LANGLOIS
interpreted broadly. “The concept,” he writes, “covers the following five cases: (1) The
introduction of a new good – that is one with which consumers are not yet familiar – or of a
new quality of a good. (2) The introduction of a new method of production, that is one not
yet tested by experience in the branch of manufacture concerned, which need by no means
be founded upon a discovery scientifically new, and can also exist in a new way of handling
a commodity commercially. (3) The opening of a new market, that is a market into which
the particular branch of manufacture of the country in question has not previously entered,
whether or not this market has existed before. (4) The conquest of a new source of supply of
raw materials or half-manufactured goods, again irrespective of whether this source already
exists or whether it has first to be created. (5) The carrying out of the new organisation of
any industry, like the creation of a monopoly position (for example through trustification)
or the breaking up of a monopoly position” (Schumpeter, 1934, p. 66).
3. But even in the 1911 original, Schumpeter toyed with the idea that the state could
take over the entrepreneurial role. (See especially Schumpeter, 1911, pp. 173ff. Thanks to
Wolfgang Gick for help with the German.) A more detailed study might well discover that
the continuity really goes back to 1911 or earlier, not merely to 1926.
4. Becker and Knudsen attempt to explain Schumpeter’s new stance on entrepreneur-
ship in terms of events and tragedies in his personal life. I find far more compelling the
possibility, which Becker and Knudsen discount, that, always ambitious and sensitive to
intellectual fashion, Schumpeter was simply reflecting the widespread popularity of Max
Weber’s approach in the German-speaking world of the 1920s, an approach that had pushed
into the background the older traditions of Austrian economics and the German Historical
School that had influenced the 1911 edition.
5. Regarding Schumpeter’s attitude toward the unity of economic thought in his own
day, see Schumpeter (1982). In an article written not long after Schumpeter’s death, Fritz
Machlup defended this syncretism – “a conciliatoriness which could be misjudged as weak
eclecticism” – as a form of methodological tolerance or methodological pluralism (Machlup,
1951, p. 146).
6. “Schumpeter is much closer intellectually to Marshall and Smith than he is to Samuel-
son and Arrow” (Nelson, 1977, p. 136). “Schumpeter was well within the classical tradition”
(Nelson & Winter, 1977, p. 64).
7. Streissler (1972, passim); Jaffé (1976, passim); and Kirzner (1979, esp. p. 3). But see
also Kirzner (1979, pp. 53–75).
8. I have developed these ideas at some length elsewhere, especially in Langlois (1985)
and Langlois (1986). See also Boland (1982) and Littlechild (1986).
9. See especially Schumpeter (1934, p. 83).
10. As Schumpeter repeatedly stressed, the knowledge with which he was concerned is
new from the economic point of view – not necessarily from the scientific or technical point
of view. For him, an idea becomes an innovation when it is tried out in practice for the first
time – again emphasizing the empirical character of the conception.
11. Indeed, from the point of view of internal logical consistency, the issues Schumpeter
raises are fundamentally troubling ones for neoclassical theory. If rationality is defined as
optimally adjusting means to ends, then the act of choosing the framework of means and
ends in the first place can never ultimately be a rational one (Elster, 1983, pp. 74–75; Kirzner,
1982, pp. 143–145; Langlois, 1986, p. 227; Winter, 1964, pp. 262–264 and passim).
12. But see Lavoie (1985) for a discussion of the “socialist calculation debate” along
these lines.
Schumpeter and the Obsolescence of the Entrepreneur 297
ACKNOWLEDGMENTS
The ideas in this paper occurred to me when I was working on my Ph.D.
thesis at Stanford University in the late 1970s, and a version of this argument
appears there (Langlois, 1981). I presented a draft of this paper at the History of
Economics Society annual meeting, June 21, 1987, Boston. I revised it slightly
after conversations with the late László Csontos, and it circulated as Working
Paper 91-1503, Department of Economics, University of Connecticut, November
1991. It has been available on the web since the late 1990s. The Becker-Knudsen
translation of Entrepreneur and the accompanying translator’s introduction finally
galvanized this revision and publication. I am grateful to Thorbjørn Knudsen and
Roger Koppl for encouraging me to publish the paper now, and to many people
who have given me comments along the way.
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