1.

Reliance
2. Introduction Reliance GroupFounded 1966Founder Dhirubhai AmbaniHeadquarters
Mumbai, Maharashtra, IndiaKey people Mukesh Ambani , Anil AmbaniProducts Crude oil,
Natural gas, Petrochemicals, Petroleum, Polyester, texti les, Retail, Telecom
3. Shri Dhirubhai H. Ambani? Brought aboutthe equity cult inIndia in the
lateseventies? Regarded as anicon for enterprisein India.?He epitomizedthe spirit
dare todream and learnto excel.
4. �Our dreams have to be bigger.Our ambitions higher. Ourcommitment deeper. And
ourefforts greater. This is mydream for Reliance and forIndia.� -Dhirajlal Ambani.
5. ? Through sustainable measures, create value for the nation.Vision ? Enhance
quality of life across the entire socio- economic spectrum . ? Help India to become
a global leader in the domains where it operates.
6. Mission? Create value for all stakeholders? Grow through innovation? Lead in
good governance practices? Use sustainability to drive product development and?
Enhance operational efficiencies? Ensure energy security of the nation? Foster
rural prosperity
7. Growth and success are based on the ten core values of � Care, �
Citizenship,Values � � Fairness, Honesty, � Integrity, � Purposefulness, � Respect,
� Responsibility, � Safety � and Truth.
8. Reliance Group Major Group Companies are Reliance Industries Limited, including
its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance
Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited;
Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd.
(50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited
9. Reliance Industries Limited Mukesh Ambani Anil Ambani? Head of the ? Regrouped
the companys companys petroleum, petroche telecommunications, mical, and textiles
energy, capital finance, and other operations, operations into a new company
10. Reliance Retail Limited (RRL)? Reliance Retail Limited (RRL) is a subsidiary of
Reliance Industries Limited,? RRL was set up in 2006 and marks the foray of the
Reliance Group into organized retail.
11. Business Divisions
12. Reliance Retail Limited (RRL)Reliance Fresh Reliance Mart
13. Reliance Retail Limited (RRL)Reliance Timeout Reliance Footprints
14. Reliance Retail Limited (RRL)Reliance trends Reliance Jewels
15. Reliance Retail Limited (RRL)Reliance Wellness Reliance digital
16. Growth through Value Creation
17. Reliance Fresh?Industry: Retail?Type: Supermarket?Chairman & Managing
Director:Mukesh Ambani?First Outlet: Hyderabad( BanjaraHills)?Founded: 30th October
2006?Headquarter: Mumbai?Area: 2000-4000 Sq. Ft
18. Reliance Retail Stores? RRL now ? 453 Reliance Fresh stores operates 22 in over
45 towns and different formats cities operational across across India. India. ?
Including the Reliance Fresh stores the company now operates over 900 retail stores
across India.
19. Reliance Fresh Store layout
20. Supply chain management?Approaching farmers directly , there by reducing
procurement wastage.? Better returns to Indian farmers and manufacturers?Greater
value for the Indian consumers
21. Push and Pull strategies
22. PUSH STRATEGY?Point of sale displays.? Special Displays.? Catalogs and
brochure.? Events.
23. PULL STRATEGY?Coupons?Samples?Premium and gifts?Refunds/Rebates?POP
advertisement.
24. SWOT Analysis
25. Strengths?Experienced Management team?Strong IT and Backend operations?Vertical
Integration?Backward Integration?Good financial position?Brand Equity
26. Weakness?Losses due to Joint ventures?Absence at Prime Locations?Limited Multi-
Format Presence.
27. Opportunities? Growing retail market? Increasing buying power of Indian
consumers? Many Untapped Markets in India
28. Threats � Increase in the operating costs. � Low Price Competition. �
Increasing competition.
29. Private labels
30. Reliance selectSuperior Grade
31. Reliance Value Better value for Money
32. Ketchup Honey
33. Dust Tea Leaf Tea
34. Instant coffee Filter coffee
35. Vermicelli Instant Noodles
36. Reliance Value Reliance select
37. Basmati Rice Sona Masuri Rice
38. Dry Fruits Reliance Value ,Dal
39. Mango Drink Wheat Powder
40. Dish wash Glass and Surface Cleaner
41. cAir freshener Dish wash
42. Ear Buds Facial Tissue
43. Education?Project �Kanyakelvani?Project �Jagruti?Dhirubhai Ambani
ProstahamScheme?Mumbai Indians Education for allintiative
44. Community health care andcommunity development? Project Drishti? Project
Balkalyan? Project Hope? PHC(Primary health care center)? Reliance rural
development Trust.
45. Environment intiatives ? A zero garbage campaign. ? Solar micro wind combined
system ? Green idea award scheme