PROJECT REPORT ON
“Estimation of Market Potential for a Kant PVC Pipe”
Submitted to
Gujarat Technological University
IN PARTIAL FULFILLMENT OF THE
SUMMER INTERNSHIP PROGRAM (SIP)
UNDER THE GUIDANCE OF
(Dhara Ranpura)
(Assistant Professor)
The Plastic industry in India has made significant achievements ever since it made a modest but
promising start by commencing production of polystyrene in 1957.
The potential market has motivated Indian entrepreneurs to acquire technical expertise.
Achieve high quality standards and build capacities in various facts of the booming plastic industry.
Phenomenal development in the plastic machinery sector coupled with matching development in
petrochemical sectors, both of which supports the plastic processing sectors, have facilitated the
plastic processors to build capacities to service both the domestic market and overseas.
I. Company Profile
II. Mission / Vision
III. Brand Kant
I. Company profile
Name : Kant Pipe Industries
Kant Pipe IND. has grown dynamically over the past decade. Its current
production capacity is 100 tons. The Company has two integrated Pipe
manufacturing plant and one raw materials production units at the Idar,
Gujarat. It has also plastic recycle plant and plastic sorting unit to get
different plastic by it's materials, cost effective and environmentally
cleaner shipments of bulk Adaptor to its customers.
II. MISSION/VISION
VISION MISSION
Company's vision is to maintain serve water projects, construction
the hegemony as the most activities and agriculture on global
reliable provider of high quality level to ensure customer
PVC Pipes, HDPE Pipes, LDPE satisfaction.
Pipes to meet the diverse
requirements of potable water
distribution, domestic plumbing,
bore wells and lift irrigation
purposes.
III. BRAND Kant
• Kant Pipe, the parent company of the group was the incorporated in
1988, and within these 29 years it has grown up as one of the Popular
PVC/HDPE agriculture pipe companies in India and it's ISO 9001:2008
certified company.
• Manufactures the PVC pipe, HDPE Pipes, HDPE pipe coil, Pressure
Pipes, LDPE pipe role.
Weakness:-
•Complaint handling was not up to mark.
•Supply in certain area is very irregular.
•Poor signage and display is making the routes week for the
sale of kant pipes.
•Interpersonal relationship with the company officials and the
supply agent is not satisfactory
SWOT Analysis
Opportunity:-
• It is observed that in some newly establishing areas many new dealer are
opening their stores, Kant pipe needs to concentrate on these new vendors
and stores
•Gradually increase their sales in these are large number of mix products
can be changed to Kant pipe exclusive.
Threats:-
•Finolax, Sabar, Mayfair are the nearest competitor and it is catching up in the
market penetration through price skimming and other promotional scheme.
Review of Literature
• Perception & exception level of the consumer towards PVC Pipe has become an
important area for being explored because this is one section where organizational
unit is primarily concerned.
• The hypothetical assumption of this report is that the consumers have a positive
perception & linking towards the branded PVC Pipes "Kant" & this area could be
explored further for the purposes of gaining large market share. Hence, this is one
section which could be explored & penetrated for purposes of gaining greater
mileage.
•Kant pipe has lots of competitor in gujarat such as Finolex, sabar, mayfair etc.
•Thus to satisfy the competitive environment & increase in sale of its products
among others competitors lots of purchasing stage are being changed from time to
time in order to have max customer satisfaction & hundred percent customer
retention.
Research Objective
•To find the level of sales at the retail dealers in comparison to Other & brand
•To investigate Market potential of Kant PVC pipes in Gujarat.
•To know the preference of Customer and Retailer towards Kant PVC pipes.
•To analyse the popularity and awareness level amongst the Customers and Retailer.
RESEARCH DESIGN
• In conclusive research I am using Descriptive method.
DATA SOURCE
• Questionnaires
• Interviews
• Abstract forms
Sampling plan
• Sampling size:-
It consists of 100 consumers and 100 retailer.
• Sampling technique:-
convenience sampling method
• Sampling procedures:-
Survey completed through one to one interaction with the people also
communicating on call.
• Sampling units:-
sampling unit consist of consumers and retailer, it mainly comprises of consumers
and retailers.
DATA ANALYSIS
INTERPRETATION
Yes 82 82%
No 18 18%
18%
Yes
No
82%
Interpretation: The above the graph clearly shows 82% respondents are using the Kant pvc pipes and 18% of
respondents using other brands
2. Analysis of how many years are you using Kant PVC pipes.
1 - 5 years 26 26%
5 - 10 years 29 29%
11%
26%
Interpretation: The above graph clearly shows indicate that 34% of the respondents are using less than1 year,
26% 1- 5 years, 29% 5 - 10 years while 11 % are using more than 10 years.
3. Analysis of awareness on competitive brands
Yes 70 70%
No 30 30%
30%
Yes
No
70%
Interpretation: The above graph clearly show that results shows that 70% respondents are not aware of
competitive brands while 30% are aware of competitive brands.
4. Analysis of how they came to knowing about Kant pipes.
3%
18% 23%
Dealer
Reference
Commercial ads
Others
56%
Interpretation: The above graph shows that 23% of respondents are reasoned through Dealer and 56% of
respondents are reference and 18% of respondent’s commercials and 3% of the respondents are others.
5. Analysis of opinion on quality standards of kant pipes compared to other brands.
Satisfied 37 37%
Dissatisfaction 7 7%
3%
7%
Interpretation: The above graph shows that 60% of respondents are Very much satisfied, and 37% of
respondents are satisfied, and 7% of Respondents are Dis-satisfied and 3% of respondents are the Very much
dis-satisfied with the quality & performance of Kant
6. Analysis of opinion on durability of Kant PVC pipes.
Yes 68 68%
No 32 32%
32%
Yes No
68%
Interpretation: The above graph shows that 68% of respondents are YES and 32% of
respondents are NO, with the durability of Kanr pvc pipes.
7. Analysis of opinion on service of Kant pipes
Good 55 55%
Average 23 23%
Excellent 18 18%
Poor 4 4%
4%
18%
Good
Average
55% Excellent
Poor
23%
Interpretation: The above graph shows that the 55% of respondents tells that good, 23% of
respondents tells that average, 18% of respondents are excellence , 4% of respondents is poor with the
service of kant pipes
8. Analysis of opinion on delivery of Kant PVC pipes.
Yes 80 80%
No 20 20%
20%
Yes
80% No
Interpretation: The above tabulated result shows that 80% of respondents are satisfied, 20% of
respondents are not satisfied with the delivery of kant pvc pipes.
9. Analysis of opinion on after sales service of kant pvc pipes
Options No. of respondent Percentage
Satisfied 28 28%
13%
59%
Can't say
Satisfied
28% Not satisfied
Interpretation: The above graph shows that 59% of respondents are can’t say, 28% of respondents are
satisfied, and 13% of respondents are not satisfied with after sales service of kant pvc pipes.
10. Analysis of the attributes that customer like in kant pvc pipes.
27% 24%
Reasonable price
Durability
Quality
10%
Services
39%
Interpretation: The above graph shows24% of respondents are Reasonable price 10% of respondents are
Durability 39% of respondents are quality 27%of respondents are services.
11. Analysis of opinion on offers and discount of kant pvc pipes?
Yes 68 68%
No 32 32%
32%
Yes
No
68%
Interpretation: The above graph shows that 68% of respondents are satisfied, 32% of
respondents are not satisfied with the offers and discounts of kant pipes.
12. Analysis on recommendations of kant pvc pipes?
Sure 75 75%
No 3 3%
3%
22%
Sure
Can't say
No
75%
Interpretation: The above graph shows that 75% of respondents are recommends, 22%
respondents are can’t say, and 3% of respondents are not recommends with the using of the
Kant pipes.
13. Analysis on better services provided company?
Finolax 14 14%
14%
31%
Sabar
13%
Kant
Mayfair
Astral
42%
Interpretation: Above graph shows that31% of respondents frequently purchase Sabar pipes, 42% of respondents
purchase Kant pipes, 13% of respondents purchase of Mayfair pipes, 14% of respondents purchase Finolax pipes.
14. Analysis of opinion on price of kant PVC pipes?
Higher 33 33%
Reasonable 58 58%
Lower 9 9%
9%
33%
Higher
Reasonable
Lower
58%
Interpretation: Above graph shows the opinions of 58% 0f respondents are higher and, 33% of respondents are
reasonable, 9% of respondents are lower.
15. Analysis of are getting solution for your problems regarding Kant pipes?
Yes 69 69%
No 31 31%
31%
Yes
No
69%
Interpretation: Above graph shows the opinions of 69% 0f respondents are yes and, 31% of respondents
are no solution for your problems.
2. Analysis & Interpretation
for Retailers
1. Analysis of types of unit they have
15%
22%
Proprietorship
Partnership
Pvt. Ltd.
28% 14% Public Ltd.
H.U.F.
21%
Interpretation : From the above analysis it is interpreted that most respondent were type Proprietorship with
28%, Partnership 21%, Pvt. Ltd. 22%, Public Ltd. 28 while 15% are H.U.F.
2. Analysis of the deal with PVC Pipes
Yes 62 62%
No 38 38%
38%
Yes
No
62%
Interpretation : analysis says that 62% of user deals with PVC pipes and find information in this regard valuable while 38%
are not.
3. Analysis types of PVC pipes they sold
ISI 20 20%
Non-ISI 40 40%
Both 30 30%
20%
30%
ISI
Non-ISI
Both
40%
Interpretation : Above analysis says that 20% of user deals sold ISI PVC pipes, 40% sold Non-ISI PVC pipes and find
information in this regard valuable while 30% are both.
4. Analysis of Experience do they have in this business(In years)
1-2 30 30%
2-5 40 40%
5-10 20 20%
10 > 10 10%
10%
30% 1 to 2 years
20% 2 to 5 years
5 to 10 years
10 > years
40%
Interpretation : Above analysis says that 30% of user have 1 to 2 years experience, 40% of user have 2 to
5 years experience, 20% of user have 5 to 10 years experience and 30% of user have more then 10 years
experience
5. Analysis on deal with other businesses along with pipes
Cement 40 40%
Paints 5 5%
Sanitary 20 20%
Hardware 20 20%
Other 15 15%
15%
Cement
40% Paints
20% Sanitary
Hardware
Other
20% 5%
Interpretation: Above analysis says that 40% deals with cements along with pipes , 5% of paint, 20% of Sanitary. 20% of
Hardware and 15% of deals other business along with pipes
6. Analysis on purchase for pipes
Manufacture 40 40%
Dealer 60 60%
40% Manufacture
Dealer
60%
Interpretation : Above analysis says that 40% purchases from manufactures, while 60% purchases from dealer
7. Analysis on the major preferences to purchase
Purchase Prefereces
20%
30% Brands
Price
Quality
10% Scheme
40%
Interpretation: Above analysis says that 30% purchases preferences are brands, 10% prefers price, 40% prefers
quality while 20% prefers schemes
8. Analysis on Most popular size and schedule of pipes in market
12%
18%
size 2"
20% size 3"
size 4"
size 5"
50%
Interpretation : Above analysis says that 18% popular is 2" pipes in market, 50% popular is 3" pipes in market, 20%
popular is 4" pipes in market while 5" is 12% popular.
9. Analysis on most running Plumbing pipe
Threaded 56 56%
44% Threaded
56% Non-threaded
Interpretations: Above analysis says that 56% threaded pipe running, while 44% non-threaded running.
10. Analysis on most preferable plumbing pipe color in market.
5%
15%
30%
Blue
White
Gray
Other
50%
Interpretation : Above analysis says that 56% threaded pipe running, while 44% non-threaded running.
11. Analysis on Satisfaction with Offers And Discount of Kant PVC Pipes
Yes 76 76%
No 24 24%
24%
Yes
No
76%
Interpretation : Above analysis says that 76% satisfied with offers and discount by Kant, while 24% are not.
12. Analysis on Recommendation of Kant PVC pipe
Sure 58 58%
No 22 22%
24%
Yes
Can't say
20% No
76%
Interpretation : Above analysis says that 58% will recommend Kant and 20% can't say, while 24% are not.
13. Analysis on better services provided company?
13%
24%
11% Sabar
Kant
Mayfair
Astral
52%
Interpretation : Above analysis says that 24% of retailer satisfied with sabar, 52% with kant, 11% with Mayfair pipes,
while 13% with Finolex pipes.
14. Analysis of opinion on price range of Kant PVC pipes?
Higher 22 22%
Reasonable 65 65%
Lower 13 13%
13%
22%
Higher
Reasonable
Lower
65%
Interpretation : Above graph shows retailer opinions of 22% thinks it's higher and, 65% thinks reasonable, 13%
find it lower.
15. Analysis of Satisfaction with margin on Kant PVC pipes ?
31%
Yes
No
69%
Interpretation : Above analysis shows retailers opinion of satisfaction on margin, 70% said yes while,
30% said no.
16. Analysis of getting solution for problems regarding Kant pipes?
Yes 69 69%
No 31 31%
31%
Yes
No
69%
Interpretation : Above analysis shows retailers opinion,69% of respondents are yes and, 31% of respondents are
not getting solution for problems.
FINDINGS
On the basis of survey, based on 100 respondents of customer there are
various findings given below:-
Customer:
• It was found that first 4 analyses show the potential of Kant Pipe in
market.
• It was found that analysis 5 to 7 show the customer preference and 8 to
10 show the popularity about Kant pipe. It shows the highly preferred
brand is kant and it is most popular among customer.
• It was found that analysis 11 to 12 show the customer awareness level
about Kant pipe and 13 to 15 show the customer satisfaction about kant. It
shows that mostly customer aware the Kant Pipe through retailer.
• It was found that that customer came to know of Kant's product highest
through retailer 58%, 12% by print media, 14% by electronic and 16% by
hoarding.
On the basis of survey, based on 100 retailers there are various findings given
below:-
Retailer
•It was found that first 3 and 5 analyses show the market potential of Kant Pipe
through customer visit on outlet It also show the popularity of Kant pipe.
•It was found that analyses 4 to 8 show preference level retailers about Kant
pipe.
•It was found that analyses 9 &10 show the retailer's satisfaction level about
Kant pipe.
RECOMMENDATION
OR
SUGGESTION
SUGGESTION
• Company need to maintain the same level services with related to price,
quality, quantity, availability etc.
• In newly open Kant points advertising though palm plates would be more
effective.
• Company need to expand
• customer network to increase the access of the product to the customers.
• If the company provide small incentives to the customers like competitors
are distributing the calendar.
• They may be a chance to show interest to purchase the pipes.
• Most of Kant points located in narrow loans of the street therefore print
media of the showing of the address of the Kant points would be better.
LIMITATION
•In our project we were supposed to visit every day in the company
but due to some unavoidable circumstances like weekly holiday,
occasional holiday, we could not visit in the company.
•Lack of proper information and experience also became hurdles for
us. Some particular persons are not have sufficient time to talk with
us.
•Off course, money also played a vital factor in the whole project
duration.
CONCLUSION
After Completing the Study Related to the project, We Draw Following
Conclusion
CUSTOMER:
It is found that majority of respondents are preferred quality, quantity, price and
availability of Kant pipes.
RETAILER:
•Retailers feel good on the profit margin being provided by the organization.
•During our project, we find that the distribution channel of Kant is not very
good in region.
•It was found that 80% retailers satisfied with the care taken by the
organization in case of increase in demand while 20% are against it.
•Retailers sell kant brand over other brands due High demand.
BIBLIOGRAPHY
BOOKS:-
• Kotler. Philip, & Armstrong. Gary,(2006), Principals Of Marketing
11thedition.,Publication
• Malhotra .Nareshk. , (2007), Marketing Research- An Applied Orientation, 5th
Edition.
• WEBSITS:-
• www.kantplastic.com
• www.indianpipe.Com/Editoria
• www.business.fmcg.org
• www.kant.com
• www.marketing.kant.co.in
THANK
YOU