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APPENDIXES

QUESTIONNAIRE
FOR
A Study on Brand preference towards House hold and
products with special reference to “ JAYALAKSHMI GAS
AGENGS ’’

Dear Respondents, I am T.Ram kumar doing my Master of Business


Administration (MBA) in M.A.M College of Engineering Anna University,
For completion of MBA, I undergoing this project work. The title of the
project I have undertaken is '' A Study on Brand preference towards House
hold and products with special reference to Reliance Smart, Trichy City ''.
Please cooperate to fill this questionnaire and take your own time.

1. NAME:_________________________________

2. Gender: a) Male b) Female

3. Marital status: a) Married b) Single

4. Age: a)12-21 b)21-31 c)32-41 d)42-51 e)52-above

5. Education: a)SSLC b)HSC c)UG d)PG e)others

6. Status of employment a)Public b)Private Company c)Self Employed d)Business


e )Not Employed
7. Family Type: a) Joint Family b)Nuclear Family

8. Number of Member in Family a)3-4 b)4-5 c)5-6 d) 6-8 e)above8

9. Who are the Primary source of income in your family? a)Father b)Mother c)wife
d)Husband e)Grandfather f)Grandmother g)Sister h)My self

10. Income level per month: a5000-15000 b)15000-25000 c)25000-50000 d) 50000-


1lakh e above 1lakh

11. Per month Expenditure in retail (approx.)a)2000-4000 b)4000-8000 c)8000-10000d)


above 10000

12. Where do you purchase your fast moving consumer goods? a)Nearby Retail Shop
b)Super Market c)Mini Super Market d)Mega malls e)Department Stores

13. How you purchase your FMCG product? a)On Monthly Basis b)On need c)On
weekly d)On six month basis e) On yearly basis

14. What product you purchase frequently In RELIANCE SMART products? a)Home
care product b)Childcare c)Beauty care product d)Beverages and drinks e)others

15. .Who purchase more of FMCG product in your household? a)father b)Mother
c)wife d)Husband e)Grandfather f)Grandmother g)Sister h)My self

16. What makes you to prefer our Reliance smart product?


a)Brand collections b)Nearness of shop c)Availability of more discount
d)Quality e)Clean maintainence

17. Who influenced for the purchase of Brand (RELIANCE SMART) product?
18. What do you like the most about our customer service?
a)Availability of various product b)Less waiting time c)Care for
customers d) Discounts
19.How could we improve our customer service?
a)Improve quality b)Improve service c)Need of additional features
d)Instant response

Factors For Brand Preference Rate Your Preference


S.NO Very good Good Fair Poor Very poor

1 Shopkeeper recommendation

2 Friends recommendation

3 Low price

4 Affordability (Capacity to pay)

5 Long lasting

6 Need based

7 Brand awareness

8 Promotion

9 Packaging

10 Quality

11 Price

12 Brand loyalty

13 Free sample