 QARSHI INDUSTRIES:

 INTRODUCTION:

Qarshi Industries (Pvt.) Ltd. is one of the largest natural products

companies in Pakistan. It is a modern and progressive facility that manufactures and
markets leading brands that have become household names. As a leading manufacturer
of Natural Products, Qarshi is engaged in promoting healthy living for over seven
decades. It has been offering blend age-old Oriental and Greek herbal preparations with
the latest advancements in science and technology to provide safe and effective products
to its customers. Qarshi Industries is highly rated company in its category in Pakistan. It
has consolidated its image as a quality-conscious company and has, over the year,
demonstrated its firm commitment to quality and strict adherence to international
standards. Qarshi takes pride in maintaining a high quality in its products and superior
skills and acquiring the latest in advanced technology.

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 ORGANIZATIONAL MANAGEMENT HIERARCHY:
 Management of Qarshi industry is controlled by the Managing Director. Under his
supervision a General Manager is controlling, all the managemental activities along
with the HR (Human Resources) department. He also controls the department.

Mgr. (ISO/Safety)

Mgr. (Finance)

G.M (Admin) Mgr. (Prod.)

MANAGING
DIRECTOR
Mgr. (Purchase)

Mgr. (Utilities)

Mgr. (Inventory)

 Figure 1(HIERARCHY)
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  VALUES:
Our values include ensuring products of high quality. For this we are
continuously acquiring the latest in advanced technology. We believe in strong and
competent workforce, supervised by team of highly qualified people.

 VISSION:
Our vision is to have distinctive Leadership in Quality, Human
Resource, Research & Development, Corporate Social Responsibility. To produce all the
products with modern techniques and technology for getting status of a well-known company
of the country.

 MISSION:
Our mission is to be source of knowledge and Leadership for the
Achievement of Economically, Environmentally and Socially Sustainable Development.

 OBJECTIVE:
Our objective is to be a global leader in Natural Products and we are
fully geared to achieve this goal.

 STRATEGIES:
Our strategies include introducing new farm product, medicinal
products and refreshing syrups along with introduction of mineral water in the market.

 TACTICS:
To produce high quality products at medicinal and farm product division
for distribution in the market and to take the maximum share of the market.

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SWOT ANALYSIS:

 STRENGTHS:
1) Brand recognition
2) Largely diversified
3) High environmental concern
4) Research and development
5) Use of modern technology
6) Use of latest knowledge

 WEAKNESSES:
1) Lack in employees motivation
2) Communication gap
3) Pursuing with failures
4) Customer feedback approach
5) Central control

 OPPORTUNITIES:
1) Trend in use of natural products
2) Increasing demand for herbal products
3) Ecological organizations
4) Market potential
5) Health sub consciousness
6) Increasing demand of market

 THREATS:
1) Price war
2) Increase in taxes
3) Increase in labour cost
4) Economic downturn
5) Competition

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 PESTEL ANALYSIS:
The characteristics of a well-established organization are also implemented in Qarshi
Organization.

 POLITICAL:
To abide by all the rules and regulations of public sector organization and
to follow legal and other requirements of the government departments.

 ECONOMICAL:
To make the policies for the welfare of organization and employees. To
give benefits to employees for their health and to improve their living standards.

 SOCIAL and CULTURAL:

To give funding for its improvement of social sector activities. Like Qarshi
industry tries to establish different drinking water points for people and also establish
shed along the roads. It also participated in TV programs for helping people.

 TECHONOLIGAL FACTORS:
Qarshi industry is trying to introduce new and modern technology for the
betterment of their products. In this way this it is developing day by day.

 ECOLOGICAL FACTORS:
Industry is taking measures for the protection of environmental
pollution and to control effluent wastes of the industry.

 LEGAL FACTORS:
All the legal requirements of government departments are
followed and is trying to make all the activities in the rule and regulations.

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 FAYOL PRINCIPLES:
 DIVISION OF WORK:
There is a distribution of work in Qarshi industry. Everyone is working according to
the requirement of the organization.

 AUTHORITY & RESPONSIBILITY:

Everyone know his authority and responsibility. He tries to do his work efficiently for
the flourishment of organization.

 DISCIPLINE:
Management focus that all employee should follow discipline in all the departments.
It is considered a very important factor in this industry.

 UNITY OF COMMAND:
Managing director is the key person who is controlling all the departments and also
has unity of command. He takes all the important decisions to manage them properly.

 UNITY OF DIRECTION:
The main focus of the management is to drive the company for achieving targets by
using all the efforts through everyone for best performance and good results. All the
heads are required to be result oriented and work combinely in one direction.

 SCHOLAR CHAIN:
All heads of department are well groomed and talented. They are very competent and
hardworking in their work and this is one of the reasons of their success.

 CENTRALIZATION:
There is a lack of centralization in this company and it is under focus to be improved
by the organization in the future.

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 REMUNERATION:
Qarshi industry provides different type of remuneration to their employees in different
ways. It will motivate them to work hard in the future. Companies products are given
at low price to their employees.
For example:
Bonuses, Allowances, Funds for Eid celebration for those who have a low salary
package etc.

 STABILITY:
Job security and carrier assurance are given to the employees of this organization so
they feel secure and feel free to work for the betterment of organization.

 ORDER:
For any organization, listening to order is very necessary because this is one of the
reason for flourishment of organization. Similarly in Qarshi industry employees are
subjected to obey the orders of their seniors.

 EQUITY:
Main sources of company are generated through the sales of product. Company has
developed its assets by its own sources as equity.

 SUBORDINATION INDIVIUAL:
Qarshi industry focuses the setted goals which are always paramount. To achieve the
goals has a major priority in this industry.

 INITIATOR:
The industry allow all the personnel to show their initiative in some way because it is
a source of strength for the organization.

 ESPRIT DE CORPS:
Qarshi industry always enhance the morale of its employees. Industry tries to
encourage and reward each one on merit basis without any jealousy.

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RECOMMENDATIONS:

 To enhance the export of all products for financial growth of company.

 To modernize the production units by using technology and computerization.

 To improve skills of employees by refresher courses and external training programs.

 To introduce new fields in the industry such as enhancement in farm products.

 For the welfare of employee, introduce new welfare of package of employees such as

scholarship for their children, medical dispensary and housing facility.

 To introduce facilities for general public.

 Introduce more jobs by starting new fields in industry.

 To participate financially in projects of the government for the developing of the country.

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WHY THIS ORGANIZATION?
 Qarshi Industry is a famous organization.
 Its management is highly educated and qualified.
 Its MD is a technology engineer who is driving the organization on scientific basis.
 Its quality control and search and development department is supervised by a PhD
chemistry along with a force of qualified chemist
 Its marketing department is controlled by a person who is MBA
 All the departments have well trained and experienced employees to do their jobs
 All the departments work with team work to achieve the success.

Characteristics given above make this organization a role model for

other organizations.

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