It is assumed that there is a subtype of sensory memory for each of the five
major senses (touch, taste, sight, hearing, and smell); however, only three
of these types have been extensively studied: echoic memory, iconic
memory, and haptic memory.
Iconic Memory
Sensory input to the visual system goes into iconic memory, so named because the
mental representations of visual stimuli are referred to as icons. Iconic memory has a
duration of about 100 ms. One of the times that iconic memory is noticeable is when we
see “light trails.” This is the phenomenon when bright lights move rapidly at night and
you perceive them as forming a trail; this is the image that is represented in iconic
memory.
Light trails: In iconic memory, you perceive a moving bright light as forming a continuous line because of the
images retained in sensory memory for milliseconds.
Echoic Memory
Characteristics: