(2014),"The mission statement: organisational culture perspective", Industrial Management & Data Systems, Vol. 114
Iss 4 pp. 612-627 <a href="https://doi.org/10.1108/IMDS-10-2013-0455">https://doi.org/10.1108/IMDS-10-2013-0455</a>
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Tahir Sufi
Centre for International Hospitality Management, Sheffield Hallam University,
Sheffield, UK
Howard Lyons
Centre for International Hospitality Management, Sheffield Hallam University,
Sheffield, UK
[ 255 ]
Tahir Sufi and Howard Lyons though vision and mission statements are principles that are not to be confused with
Mission statements exposed distinct in the strategic management the specific cultural or operating practices,
International Journal of literature, many companies confuse them. nor to be compromised for financial gain or
Contemporary Hospitality This provided a research problem and we short-term expediency. They further
Management
15/5 [2003] 255-262 sometimes had to infer the company mission explained that the key step in building a
statement for the purpose of analysis in our visionary company is to articulate core
research. An example of this proxy is the ideology, which is expressed as:
vision/mission statement of Hilton Hotels Core ideology Core values Purpose:
which states:
Building on our rich heritage, and the The core ideology of fast food chain Wendy's
strength of the Hilton Brand, we will make is explained in its mission statement:
our hotels the first choice of the world's Our organization has a strategic vision
travellers in a competitive global market. We focused on these core values:
will achieve this vision through aggressive
expansion, leveraging our resources, fast, Quality: Freshly made products and superior
focused and flexible delivery of innovative service are our passion; consistent Excellence
products, services and processes, consistently is our goal.
exceeding expectations, empowerment Integrity: We keep our promises. All actions
through training and accountability, are guided by absolute honesty, fairness and
continuously improving our balanced score respect for every individual.
Downloaded by University of York At 07:43 13 April 2018 (PT)
Services (1999)
Lynch (2000) Specific, distinctive, realistic/attainable, and flexible
Frequent attributes Customers, product/service, technology, market, survival, growth, profitability,
company philosophy, differentiation factors, image, values, leadership, stakeholders,
clarity and social responsibility
[ 261 ]
Tahir Sufi and Howard Lyons For and How Effective Are They?, Total Hofstede, G. (1991), Organizations and
Mission statements exposed Research, Brentford. Culture-Software of Mind, McGraw Hill,
International Journal of Want, J.H. (1986), ``Corporate mission'', Maidenhead.
Contemporary Hospitality Management Review, Vol. 75 No. 8, pp. 48-50. Hussey, D. (1998), Strategic Management from
Management Theory to Practice, Butterworth-Heinemann,
15/5 [2003] 255-262 Wheelan, T.L. and Hunger, J.D. (2000), Strategic
Management Business Policy, Prentice-Hall, Oxford.
Englewood Cliffs, NJ. Jackson, J., Siew, Y., Gitlow, H. and Scaundura,
T. (1994), ``Mission statements in service and
industrial corporations'', International
Further reading
Journal of Quality Science, Vol. 1 No. 1,
Bart, C.K. (1997), ``Accepting the mission'', CA
pp. 48-61.
Magazine (Chartered Accountant), August.
Rarick, C.A. and Vitton, J. (1995). ``Mission
Brigham, E.F. and Gapenski, L. (1991). Financial
statements make cents'', Journal of Business
Management Theory and Practice, The
Strategy, Vol. 16 No. 1, pp. 11-12.
Dryden Press, Orlando, FL. Sanderson, S., Klemm, M. and Luffman, G. (1991),
Cyert, R.M. and March, J.G. (1963), A Behavioral ``Mission statements: selling corporate values
Theory of the Firm, Prentice-Hall, Englewood to the employees'', Long Range Planning,
Cliffs, NJ. Vol. 24, pp. 10-20.
Glassman, M. and McAfee, B. (2000), ``Mission Zairi, M. and Letza, S.(1994), ``Corporate
statements: are they smoke and mirrors?'', reporting'', Management Decision, Vol. 32
Downloaded by University of York At 07:43 13 April 2018 (PT)
[ 262 ]
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