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DAFTAR ISI

SAMPUL ..................................................................................................................................................i

DAFTAR ISI.............................................................................................................................................ii

BAB I PENDAHULUAN ........................................................................................................................1

LATAR BELAKANG ..................................................................................................................1

RUMUSAN MASALAH ..............................................................................................................1

TUJUAN MASALAH ..................................................................................................................1

BAB II PEMBAHASAN .........................................................................................................................2

A. PENGERTIAN PERENCANAAN PEMASARAN DAN PERENCANAAN BISNIS .........2


B. MACAM – MACAM PERENCANAAN PEMASARAN .....................................................4
C. PROSES PERENCANAAN PEMASARAN .........................................................................4
D. MANFAAT BISNIS PLAN ....................................................................................................6

BAB III PENUTUP ..................................................................................................................................12

KESIMPULAN .........................................................................................................................................12

SARAN .....................................................................................................................................................12

DAFTAR PUSTAKA ...............................................................................................................................13

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