CO
1.1 LOGO
1.2 VISION
anywhere else we happen to show up. We know our guests have a choice — and we never
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1.4 OUR VALUES
Customer Service
Our focus is our customers, both internal & external. Everything we do revolves
around ensuring that all our customers have positive and productive contact with us.
Teamwork
We encourage and support each other to achieve our best at all times in a safe, fun and
relaxed environment.
Accountability
We accept responsibility for our actions and are accountable for the results achieved.
Positive Relationships
We actively promote a positive and satisfying work environment and represent The
Continual Improvement
We constantly re-evaluate our services and actively elicit, listen and act upon
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2.0 MANAGEMENT FUNCTION OF COFFEE.CO
2.1 PLANNING
‘Yet plan we must. The process of planning may be more important than the plans that emerge.
The planning occasion requires managers to schedule “thinking time”. Managers must think
about what has happened, what is happening, and what might happen. Managers must set goals
and get agreement. The goals must be communicated to everyone. Progress towards the goals
must be measured. Corrective actions must be taken when the goals are not being achieved.
Thus planning turns out to be an intrinsic part of good management.’ Kotler on Marketing,
1999.
Coffee.co achieving product sales targets exceeding last year's sales so employees work
harder and more excited while working with bonuses or rewards such as the “Best Workers
Award”.
Coffee.co produces the most up-to-date product reports every year to attract the attention
2.2 ORGANIZING
and allocating human resources to ensure the accomplishment of objectives. The structure of
the organization is the framework within which effort is coordinated. The structure is usually
command within an organization. Decisions made about the structure of an organization are
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Organizing also involves the design of individual jobs within the organization. Decisions must
be made about the duties and responsibilities of individual jobs as well as the manner in which
the duties should be carried out. Decisions made about the nature of jobs within the
Coffee.co arrange the tools used when producing products neatly and orderly so employees
Coffee.co creates a menu of products according to certain segments to make it easier for
2.3 LEADING
The third basic managerial function is leading. The skills of influencing people for a particular
purpose or reason is called leading. Leading is considered to be the most important and
challenging of all managerial activities. Leading is influencing or prompting the member of the
organization to work together with the interest of the organization. Creating a positive attitude
towards the work and goals in among the members of the organization is called leading. It is
required as it helps to serve the objective of effectiveness and efficiency by changing the
behavior of the employees. Leading involves a number of deferment processes and activates.
process of influencing people’s behavior based on the knowledge of what cause and channel
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The head of the manager of Coffee.co distributes duties according to the available field
or skills and improves the skills of existing employees through programs organized by
2.4 CONTROLLING
Controlling involves ensuring that performance does not deviate from standards. Controlling
consists of three steps, which include establishing performance standards, comparing actual
performance against standards, and taking corrective action when necessary. Performance
standards are often stated in monetary terms such as revenue, costs, or profits, but may also be
stated in other terms, such as units produced, number of defective products, or levels of
customer service.
Head of production of Coffee.co controls the stock of product stocks carefully to avoid
Coffee.co will fully utilize raw material resources without resorting to any waste of
3.1 GOALS
PRODUCT
We aim to serve the best quality and most interesting varieties of coffees, teas, espresso
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SERVICE
We strive to treat our customers respectfully as our guests ; we intend to offer our guests
ATMOSPHERE
We will provide a pleasant, welcoming environment and will maintain a clean and
WORK ENVIRONMENT
workplace and to empower our staff to be themselves and to achieve their fullest
potential.
Overall, we aim to offer excellent coffee in an inspiring environment. So only the best coffee
beans, milk, coffee machine and cups, and baristas that are always improving. We also
3.2 OBJECTIVES
1. Become selected as the “Best New Coffee Bar in the area” by the local restaurant guide.
3. Provide all of the resources such as our staff need to remain as productive as possible.
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4.0 TACTICAL AND OPERATIONAL PLANS OF COFFEE.CO
Tactical planning is short range planning emphasizing the current operations of various parts
of the organization. Short Range is generally defined as a period of time extending about one
year or less in the future. Managers use tactical planning to outline what the various parts of
the organization must do for the organization to be successful at some point one year or less
into the future. Tactical plans are usually developed in the areas of production, marketing,
personnel, finance and plant facilities. Because of the time horizon and the nature of the
questions dealt, mishaps potentially occurring during the execution of a tactical plan should
be covered by moderate uncertainties and may lie closer to the control of management (next
year shipping prices, energy consumption, but not a catastrophic black-out, etc.) than
strategic ones. Those mishaps, in conjunction to their potential consequences are called
“tactical risks”.
employees
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COMPANY OBJECTIF - Increase in labour productivity performance
October 2018
55 000
Operational planning is the process of linking strategic goals and objectives to tactical goals
and objectives. It describes milestones, conditions for success and explains how, or what
portion of, a strategic plan will be put into operation during a given operational period.
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Steps Workflow Process Responsibility Duration Status
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Juicer
Whipped Cream Gun
Refrigerated Milk and Juice
Dispenser
Coffee Filter
Crockery and Cutlery
Tea Spoons
Cups
Dishwasher
Microwaves
Thermometer
Measuring Pitches
Timer
Scale
5 Menu Analysis : Shop Members
Drinks :
Coffee
Latte
Macchiato
Cappuccino
Americano
Mocha
Milk
Chocolate
Pot of Tea
Orange Juice
Mango Smoothie
Carbonated Drinks
Hot Meals :
Mushroom Soup
Pasta with choice of
sauces (Bolognese or
Napoli)
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Seafood Basket
Fish and Chips
Chicken Chop
Snacks :
Chips
Wedges
Fries
Nuggets
Desserts :
Mango Cheese Cake
Oreo Cheese Cake
Chocolate Cake
Chocalate Ice Cream
Vanilla Ice Cream
Fruit Salad
6 Supplies : Shop Members 1 Week
Coffee Beans
Tea
Milk
Juice
Carbonated Drinks
Fruit and Vegetables
Meat
Seafood
Cookies
Ice Cream
7 Allocation Working Hours :
10am to 11pm
8 Pre-Opening : Staff of Shop 1 Hours
Prepare Food and Beverage
Clean the Shop
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5.0 ORGANIZATION CHART OF COFFEE.CO
organizational chart is the most common visual depiction of how an organization is structured.
CEO
COFFEE.CO
RESTAURAN
T MANAGER
MARKET HUMAN
OPERATIONAL
MANAGER RESOURCES
MANAGER
MANAGER
SUPERVISORS
STORE
MANAGER
FIRST
ASSISTANT
MANAGER
SHIFT
MANAGER
CREW
TRAINER
CREW
MEMBER
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6.0 REFERENCES
Advameg, Inc (2018). Management Function. Retrieved Nov 10, 2018 from
https://www.referenceforbusiness.com/management/Log-Mar/Management-Functions.html
https://www.investopedia.com/terms/o/organizational-chart.asp#ixzz5YjZJVEAo
http://www.starbucks.com.my/
Oboni Riskope Associates Inc. (2013). Let’s Define Strategic, Tactical and Operational
https://www.riskope.com/2014/04/03/lets-define-strategic-tactical-and-operational-planning/
Oxford College of Marketing. The Marketing Planning Processes. Retrieved Nov 10, 2018
from
https://blog.oxfordcollegeofmarketing.com/2012/11/29/marketing-planning-the-importance-
of-planning-and-the-planning-processes/
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