Addiction:

Unusual engagement in an activity which activates rewarding stimuli despite adverse

effect. Although when word ADDICTION comes, it is mainly associated with Drugs & Alcohol,
but story doesn't end here.

* Gambling Addiction:
Activates same areas of the brain as drug addiction does.

* Sex Addiction:
It is not formally classified as an addiction, APA did consider but rejects the idea.
" Then again there are ventures who feeds upon the basic human nature, for example, Porn
Industry, Adult Magazines, Hookup Apps and so on."

* Internet Addiction:
APA supports the Idea of Internet Addiction by showing changes in brain identified by
neuroimaging.
"As the technology is evolving, so is our dependency on it, little things like for basic addition we
pull out our smartphone. Meanwhile the phone companies what they are doing is collecting data
how you use your phone and where do you spend more time, based on that new features and apps
are developed, new establishment are growing like Social Media Detox.

* Shopping Addiction:
It is considered as compulsive disorder rather than addiction.
"Again, technology plays a major role in this too, based on your internet browsing pattern, a certain
need is created to fulfill so that you buy more often which you don't even need, fast fashion brands
like ZARA feeding on this data and ventures like Myntra also."

* Video Game Addiction:

Excess engagement results, game begins to feel more like reality than fantasy, technology like VR
(Virtual Reality) is evolving based on the consumer engagement time, game preferences and recent
announcement by GOOGLE's new development "STADIA" will make a major shift in the gaming
industry because after successful launch of this, there's no need of High-end PC or Gaming Devices
like X-box and PlayStation for you to play Graphic Intense Games.
"In the past few years the mobile gaming has taken a major leap, as smartphones are evolving day
by day and capable of handling high graphic games. Games like PUBG, Fortnite, Alto's Odyssey
are trending. I mean cummon, why would anybody need 10GB RAM in their smartphone?"

* Plastic Surgery Addiction:

According to OCD foundation around 1-2% of the people have BDD (Body Disfunction Disorder),
People with BDD are preoccupied with their appearance and believe that they are ugly or
deformed.
"Perfect body is a myth, fitness centers, Instagram, Entertainment Media all these platforms
promote this type of OCD, and plants a notion in the consumer brain that there is a need, though
the market for them is niche, in the coming years it may increase significantly."

* Binge Eating Disorder:

Cause of eating disorders is unknown, probably linked with depression than addiction.
"Cooking shows, platforms like TASTY, again Instagram shows the food as glamorously as
possible and easy preparation of quick bites makes you end up being a binge eater."

* Risky Behavior Addiction:

Symptoms are same as Drug addiction.
Get high from engaging in extreme adventure sport like Sky-Diving and Rock-Climbing but after
a while they seek for even more dangerous adventure to feel that same level of rush.
"Ever since Sports equipment brands like Decathlon is found, the adventure sporting or any kind
of sporting is accessible for everyone. Sports equipment’s that too of good quality available at
reasonable prices. Not only decathlon also Travel Agencies, Health and fitness Centers, Social
Detox Centers these are all effects."