ONE PORTAL

…Revolutionizing Education
WWW.CERSP.COM

China Education Resources Inc. (CER)

 Forward Looking Statements
§ Statements in this document, to the extent not based on historical
events, constitute forward-looking statements. Forward-looking
statements include, without limitation, statements evaluating market
and general economic conditions in the preceding sections, and
statements regarding future-oriented costs and expenditures. Investors
are cautioned not to place undue reliance on these forward-looking
statements, which reflect management’s analysis only as of the date
thereof. These forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially.
Such risks and uncertainties with respect to the company include the
effects of general economic conditions, changing foreign exchange
rates and actions by government authorities, uncertainties associated
with legal proceedings and negotiations, industry supply levels,
competitive pricing pressures and misjudgments in the course of
preparing forward-looking statements.
 China K-12 Education Market
§ 230 Million Students
§ 12 Million Teachers
§ 600 Thousand Schools

§ Facing mandatory curriculum reform to

teach new courses in all primary, junior
high and senior high schools
§ Fundamental change in content, teaching
philosophy and methodology
Our Position in China K-12 Market
§ The most comprehensive and visited K-12
education portal in China on a daily basis (over
one million K-12 teachers registered)
§ The World’s largest K-12 teacher blog system
§ The only one public company endorsed by MOE
for national level online teacher training
§ Selected by The World Bank as a model for ICT-
enabled large-scale training
§ The only one selected by Coca-Cola to provide
education contents for Coke’s China market
§ Becoming the largest repository for K-12 online
tutoring courses
 Our progress to-date
§ Developed 25 government certificate online teacher
training courses which cover all the key subjects such as
Chinese, Math, English and Integrated Practical Study for
primary and secondary school teachers
§ Created and conducted the brand new model and the first
ever large scale online training program in 2006; and more
than 200,000 K-12 teachers have been trained since 2006
§ Completed 30,000 K-12 online lesson plans and course
modules
§ Completed over 2,000 online tutoring courses for grade
one to grade twelve students
§ Completing teacher/student online R&D and academic
interactive system and resources database
 How can we do this?
§ Our portal is the only one in China that has been co-developed
with Ministry of Education’s Curriculum Development Center
(CDC), China Education Association and various education
authorities since 2004
§ China-based operating subsidiaries which have contacts with
educational authorities in more than 200 cities in 20 provinces
§ First class expert teams of scholars, authors, teachers,
instructional designers from all over China (by competitive
selection and contract)
§ A portal to present and deliver all resources
 How can we do this? (cont.)
§ Understand government and the societal
demands
§ Understand China education market and future
development
§ Committed to socially responsible
entrepreneurism
 Vertical Education System and
User Database
§ China Education Association, the largest
academic organization with 850,000
educational expert members
§ Curriculum Development Center, MOE
§ Provincial Education Authorities
§ Municipal and County Education
Authorities
§ Schools
§ Classrooms
§ Teachers, Students and parents
 Individual Platform

§ Learning, working platform

§ Collaboration tools
§ Uploading and downloading center
§ Q&A on demand
§ Supplemental education materials
§ Personal R&D
§ Interactive communication tool
§ Social network system
 Future Technical Goals
§ The World’s largest provider of online
educational and administrative services and
resources to the K-12 market
§ The World’s largest provider and repository of
e-Portfolios for students, teachers and
academic institutions
§ The World’s largest database of real name-
users
 Marketing Strategy
(Four Steps)
§ Online teacher training program
(government funds)
§ Online teaching and research platform
(government and teacher’s payments)
§ School based platform for teachers (school
and teacher’s payments)
§ School base platform for students (students’
payments)
 Step one: teacher training program
(get into the market by government funded programs)

§ ICT-enabled large-scale training

§ Connecting classroom teachers with recognized
experts in their subject areas
§ Highly relevant to teachers’ daily job
§ Participatory and interactive
§ Action learning
§ Building Communities of Practice around each
course, each school, each subject area
Step two: online teaching
& research platform
(integrate into teachers’ daily routine)

§ Online training
§ Case study
§ Development of lesson plan, teaching
module and classroom teaching
methodology
§ Interaction and communicate with experts
and other teachers
§ Professional development
 Step three: school based
platform for teachers
§ School based curriculum and research
development
§ Collaboration of teachers in various regions
§ Online R&D
§ Lesson plan and course module Centre
§ Examination and Test Centre
§ School based teacher training programs
§ Video database of actual classroom teaching
records
 Step four: school based
platform for students
§ E-Portfolio
§ Education resources center
§ Formative assessment
§ Online tutoring
§ Interaction with teachers and parents
§ Home work system
§ US/China language learning and practice
programs
 Step four: school based platform
for students (cont.)
§ Customized resources
§ Communication among students
§ Creative activities
§ School based mobile phone text system
§ Educational games
§ Social network
 Current status
§ One province teacher training program has shifted to Step
Two (online teaching and research platform)
§ Pilot project of Step Three will start in September with 10
schools, and large scale expansion in later this year
§ Engaged by MOE for 2010 MOE’s national level online
teacher training program (teachers of five provinces)
§ Final process with 11 provinces for provincial online
teacher training programs
§ Market size of the 11 provinces:
 3.8 million teachers
 200,000 schools
 64 million students
 The CERSP Portal

Parents

CER Students
Government Education authorities
CERSP.COM China Education Resources
230 million

Administrators
Teachers
600 thousand
12 million
Schools
 Revenue source
§ Teacher training
§ Textbooks
§ School platform
§ Customized education resources
§ Online tutoring
§ Advertising
§ Others
CER – THANK YOU

China Education Resources Inc.

OTCQX: CHNUF
(USA)
TSX Venture: CHN
(Canada)
1818-925 West Georgia Street, Vancouver, BC. Canada
Tel: 604-683-6865 Fax: 604-681-5636
www.chinaeducationresources.com