SWOT Analysis Worksheet

• For instructions on using SWOT Analysis, visit www.mindtools.com/rs/SWOT.

Strengths Weaknesses
What do you do well? What could you improve?
What unique resources can you draw on? Where do you have fewer resources than others?
What do others see as your strengths? What are others likely to see as weaknesses?
- Peniaga mahir membuat air YOYO - Cincau yang terdapat dalam air YOYO boleh diganti dengan
- Air YOYO mudah dibancuh "pearl"
- kos pembuatan air rendah - Bersaing sengit dengan KOPERASI
- Air YOYO bole diminum oleh pelbagai usia - Pelanggan boleh memberi maklum balas dengan mengisi
borang "feedback"

Opportunities Threats
What opportunities are open to you? What threats could harm you?
What trends could you take advantage of? What is your competition doing?
How can you turn your strengths into opportunities? What threats do your weaknesses expose you to?
- Air YOYO kurang persaingan kerana hanya terdapat beberapa - Air YOYO terdedah kepada risiko air basi/ tawar
gerai sahaja yang menjual air - kemungkinan besar peniaga air yang lain menawarkan tawaran
- Saya boleh menjadi kedai "tealife" dan "chatime" sebagai harga air yang lebih murah berbanding air yang saya jual
panduan bagi saya menambahbaik perniagaan saya - Risiko cuaca hujan menyebabkan kurangnya pembeli mebeli

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