Pamantasan ng Lungsod ng Maynila

College of Humanities, Arts, and Social Sciences

Department of Mass Communication

PR Projects and Management

Submitted by:

BADILLA, Ruffa Mae GOMEZ, Joen Klinde LIWANAG, Zyreena Mae

BONDOC, Louwell Jade
CABALLERO, Gizelle Marie
CASIDO, Ramylle Faith
CLEMENTE, Daniella
DALAY, Janine Angelica
DALISTAN, Ma. Chirsta Monica
DE OCAMPO, Alicia Anne
EUSEBIO, Vernice Victoria
GUDA, Rogine Daniele OCA, Shaira Mae
MAANDAL, Ma. Vanessa OPINA, Alecza Red
MACAINAG, Moira PRUDENTE, Chabelissa
MATIAS, Irish Mae QUINTO, Margarette
MAULION, Ma. Ellyne SIMON, Ellysha Abigail
NARVADEZ, Eunice Anne VILLAJIN, Czieloh Jom
MULINGTAPANG, Pearl
LABIAGA, Aaron Carl

December 10, 2018

Prof. Francisco Dagohoy
PROJECT TITLE
“CHECK It Out”
GMA News launched its election advocacy, “Pusuan ang Totoo,” a call to stand

for what is true, to fight against corruption and disinformation, and to choose leaders

who will truly serve the country.

The launch was hosted by GMA News and Public Affairs anchors Vicky Morales

and Mike Enriquez, who made his first public appearance after a heart bypass operation

in September.

Relative to this project, the team intends to launch a more localized version which

will be called “CHECK it out” wherein the scope is only within the vicinity of Intramuros.

Like what the name entails, it urges the voters to check out the necessary information

on voting procedures and even those who they must vote first before literally checking

their ballots. This campaign would be primarily comprised of lecture series on voter’s

education.
BIG IDEA
Key Insights: (1) Millennials are absorbed in their day to day activities, sometimes

dismissing far more important issues that involve the welfare of many, and; (2)

Millennials want to be part of a movement that will make a difference.

The Challenge: Informing the voters, especially Millennials on the importance of

checking the background of the politicians running for position, checking the actual

process of election all before checking their ballot.

According to the YouthVote Philippines toolkit, registering to vote is the first step

towards becoming an active and engaged voter. In the Philippines, this is the only way

that gives every Filipino the passport to elect the next leaders of the country. Voter’s

registration and voter’s capability to cast their own ballots and secure its correctness

are two major exercises of our right to suffrage as enshrined in Section 1, Article V of the

1987 Constitution to wit, “Suffrage may be exercised by all citizens of the Philippines not

otherwise disqualified by law, who are at least eighteen years of age, and who shall have

resided in the Philippines for at least one year, and in the place wherein they propose to

vote, for at least six months immediately preceding the election. No literacy, property, or

other substantive requirement shall be imposed on the exercise of suffrage.”

 As a nation rich in history and struggle for freedom, our country becomes stronger

when citizens of different ages, backgrounds, sectors and groups participate thus is this

initiative to promote voter’s education. It is in the height of the election (from registration

to education to voting) shows the true meaning of people power – voting right and voting

in order for our voices to be heard.

The Big Idea: YOUR CHECK IS A BIG DEAL. Make the target audience walk in the shoes

of a decision maker. Make them feel involved in the process of voting. Make it a big deal

by informing them about the weight of the decision they will make. The campaign will

anchor on the 3 Checks Outs: politicians’ background, election process before checking

out their ballot.

 OBJECTIVES
The campaign aims to promote voter’s education particularly among the youth

situated in Intramuros through simultaneous lecture series and digital information

dissemination. Moreover, it intends to accomplish the following tasks:

1. Update the voter’s education tool kit by YouthVote Philippines as a basis;

2. Gather thirty (30) volunteers who will serve as facilitators; five (5) for each barangay;

3. Coordinate with the six (6) barangays in Intramuros;

4. Ensure participation of at least thirty (30) youth voters per barangay every session;

5. Publish a Facebook page and gain 1,000 number of likes in one month;

6. Conduct five (5) lecture series; and

7. Get above satisfactory rating with the evaluation form to be distributed after the whole

series.
COMMUNICATION TOOL
To promote Pusuan ang Totoo together with the Check it out campaign, the following

communication tools are to be used:

1. There would be #PusuanAngTotoo and #AlaminMo (not final) hashtags

circulating online to be used by different social media platform users to promote not

only GMA’s advocacy, but also voter’s education. These hashtags would be used to

bring awareness and disseminate information online. With that, the campaign could

reach higher audiences.

2. Facebook page about the campaign will also be created. That is where the

announcements, schedules, and other information would be posted to make the people

knowledgeable with regards to the campaign. Also, the said platform could be one of the

tools to be used to know the evaluation of the youth to the campaign.

3. Discussion forums would also be a great tool to be used

BUDGET
No. Needs Particulars Amount

Cost per item TOTAL

1 Campaign Ribbon Cutting Ribbon 20 php per Ribbon 20 php per

Launching (Ribbon-thickest, 5 yard (x20), scissors yard (x20),
(Online scissors) 20 php (x5) scissors 20 php
Advertising by (x5)
Instagram and
Facebook)

2 Voters' 30 pcs (inclusions; tote Customized tote bag 2,250php

Education Tool bag, pen, notebook, t- 75 php (x30) other
Kit shirt) items will be
enumerated below

3 Snacks for 150 pcs (inclusions; bottled water 15 php bottled water-
Participants (30 bottled water & each (x150), 2,250php,
pax times 5 sandwich) sandwich 30 php sandwich-
days) each (x150) 4,500php

4 Snacks for Greenwich Spaghetti Greenwich 149 php Greenwich-

Speakers (5 pax and Chicken Plate (25 each (x25), bottled 3,725php, bottled
times 5 days) pcs), 25 pcs bottled water 15 php each water- 375php
water (x25)

5 Snacks for the 150 pcs (inclusions; bottled water 15 php bottled water-
Committee (30 bottled water & each (x150), 2,250php,
pax times 5 sandwich) sandwich 30 php sandwich-
days) each (x150) 4,500php

6 Token for 5 pcs (inclusions; tote tote bag 75 php (x5), tote bag- 375php,
Speakers bag, Jacket, t-shirt, customized jacket Jacket- 1,500php,
tumbler and sodexo gc) 300php (x5), t-shirt t-shirt- 1,250,
250 php (x5), tumbler tumbler- 500php,
100 php (x5), sodexo sodexo GC-
gc 1000 each (x5) 5,000php
7 Notebook for Customized notebook 50 php each (x50) 2,500php
the Participants from Divisoria (50 pcs)

8 Pens for the Customized pen from 20 php each (x50) 1,000php
Participants Divisoria (50 pcs)

9 T-Shirt for the T-shirt and printing 250 php each (x40) 10,000php
Participants from divisoria (40 pcs)

10 T-Shirt for the T-shirt and printing 250 php each (x40) 10,000php
Committee from divisoria (40 pcs)

11 ID Card for the Customized ID Cards ID Card 10 php (x50), ID Card- 500php,
Participants from Divisoria (layout is ID holder 10 php ID holder- 500php,
from the creatives (x50), ID lace 15 php ID lace 750php
team, printing is from (x50)
divi) 50 pcs in case of
lost ID Cards, ID holder
plus 50 pcs customized
ID lace

12 ID Card for the Customized ID Cards ID Card 10 php (x50), ID Card- 500php,
Committee from Divisoria (layout is ID holder 10 php ID holder- 500php,
from the creatives (x50), ID lace 15 php ID lace 750php
team, printing is from (x50)
divi) 50 pcs in case of
lost ID Cards, ID holder
plus 50 pcs customized
ID lace

13 Certificates for Layout from Creatives 10 - 20 php per page 350php-700php

the Participants team, to be printed at (x35)
and Speakers Kuya Jayson (35 pcs)

14 Certificates for Layout from Creatives 10 - 20 php per page 300php-600php

the Committee team, to be printed at (x30)
Kuya Jayson (30 pcs)
15 Banner 1 big tarpaulin (5ft by Big tarp 500 php (x1), Big- 500php,
6ft) and 5 small small tarp 200 php small- 1,000php
tarpaulins (2ft by 3ft) (x5)
from Recto

16 Stationeries Pentel pens (10pcs), Pentel pen 20 php pentel pen-

Cartolina (20pcs), (x10), Manila Paper 5 200php, Manila
Manila Paper (20pcs), php (x20), ballpens 5 paper- 100php,
ballpens (10 pcs), Bond php (x10). Bond ballpens- 50php,
papers (50 pcs), Stapler paper .50 cents (x50), bond paper-
(5pcs), Pins (2 boxes), Stapler 100 php (x5), 25php, stapler 500
etc Pins 20 php per box php, pins, 40 php
(x2)

17 Medicine Clinics from the five 10,000 php alloted 10,000php

barangays will be asked budget
to make sure that they
are ready in case of
emergency. Medicine
tablets and capsules
will be donated as well
as other medical needs.

18 Contingency Emergency fund on the 10,000 php alloted 10,000php

actual day. budget

TOTAL: 79, 790 PHP

COLLATERALS
DESIGN
PROGRAM
VENUE
The venues would be the six (6) barangay halls in Intramuros situated in Brgy.

654, along San Juan de Letran St.; Brgy. 655 and 657, along Magallanes St.; Brgy. 656,

along Port Area; and Brgy. 658, along Cabildo St.

HOSTS & TALENTS / SCRIPT

HOSTS

Marie Grace Michelle Umali-Tima or Mariz Umali is a Filipina television news anchor and

journalist. She is known for being the main newscaster of the weekend edition of GMA

News TV's Balitanghali (formerly Q since 2010 with co-anchor Jun Veneracion). She

started to work at GMA Network as a researcher and producer of news content for the

2001 Philippine general elections. Besides Balintanghali, she also appeared as host or

documentarian in other television shows such as I-Witness, Out of Control and Born to

Be Wild.

As she was about to turn 21, Umali started as a producer and researcher at GMA

Network, covering the 2001 general elections in the Philippines. Later on, she became a

news reporter. She had reported dangerous coverage such as Manila Peninsula siege

and Typhoon Parma (Pepeng).

Ivan Ramesis Perez Mayrina is a Filipino broadcaster, journalist, reporter and news

anchor currently working in GMA Network.

He started his broadcasting career at GMA Network in 2000 with other known news

personalities like Pia Arcangel, Connie Sison and Raffy Tima. He is best known for being
a host of the GMA News and Public Affairs shows 100% Pinoy and Pinoy Abroad, and a

news anchor of QTV/Q's News on Q - all of which he was partnered with Rhea Santos

(from 2005 to 2010) and Connie Sison (2010-2011, followed by the second tandem On

Call: Serbisyong Totoo. Ngayon.; 2011-2012, aired by GMA News TV). Aside from being

a regular reporter of GMA News, he is currently a host and segment producer of the

morning show Unang Hirit, and a news anchor of GMA Flash Report and News TV Live.

GUEST SPEAKERS

Sarah Elago, from Kabataan Representative

Sarah Elago is an activist youth leader from the Makabayan bloc and at the same time,

she is a member of the House of Representatives. She was the poorest among the

members, which are full of billionaires and multimillionaires.

Malou Mangahas is a co-founder and current executive director of the Philippine Center

for Investigative Journalism, and host of the public-affairs program Investigative

Documentaries on GMA Network.

Malou has worked for various newspapers and news agencies based in Manila and

overseas, while celebrating the joys of domestic life.

She has worked for radio (briefly as a program host) and television (as executive

producer of Debate, and as co-host of Palaban.

Until recently, she was the first editor in chief of gmanews.tv, while working as Vice

President for Research and Content Development of GMA News and Public Affairs, on

top of conducting training seminars for the network’s journalists.

Atty. Salma Pir T. Rasul , a council member of National Citizens’ Movement for Free

Elections (NAMFREL). She is a lawyer by profession, admitted to the practice of law in

the Philippines as well in the states of New York and Maryland. She is currently the

Programs Director of the Philippine Center for Islam and Democracy. She is also the

Director for the Islamic Law Studies of the University of the Philippines Law Center

(UPLC) and likewise serves as the Programs Development Consultant of the Institute

of Administration of Justice of the same center. She currently lectures for the Mandatory

Continuing Legal Education (MCLE) program of the UPLC and at the Lyceum of the

Philippines College of Law. Atty. Rasul is part of the study group on Federalism,

organized by the Local Government Development Foundation and the Konrad Adenauer

Stiftung.

Atty. Rasul is a member of the Integrated Bar of the Philippines and the Philippine Bar

Association.
References

1. Retrieved from https://newsinfo.inquirer.net/1045012/inquirer-gma-7-join-

forces-for-polls-free-of-fake-news