DAFTAR ISI

Hal

KATA PENGANTAR ............................................................................................. i

DAFTAR ISI ............................................................................................................ ii
DAFTAR TABEL ..................................................................................................... iii
DAFTAR GAMBAR ................................................................................................ iv
BAB I. PENDAHULUAN ..................................................................................... 1
1.1 Latar Belakang ................................................................................... 1
1.2 Tujuan dan Sasaran ............................................................................. 2
1.3 Ruang Lingkup ................................................................................... 3
BAB II. ASPEK PASAR DAN PEMASARAN ....................................................... 4
2.1 Gambaran Umum Prospek Pasar Produk ........................................... 4
2.2 Produk................................................................................................. 5
2.3 Proyeksi Permintaan dan Penawaran .................................................. 6
2.3.1 Permintaan ............................................................................... 6
2.3.2 Penawaran ................................................................................. 9
2.4 Analisis Peluang ................................................................................. 12
2.5 Persaingan .......................................................................................... 12
2.6 Harga .................................................................................................. 21
2.7 Distribusi ............................................................................................ 23
2.8 Promosi .............................................................................................. 23
2.9 Strategi Pemasaran ............................................................................. 24
2.10 Analisis SWOT ................................................................................. 24
2.11 Rekomendasi ................................................................................... 27
BAB III. ASPEK TEKNIS DAN TEKNOLOGI ..................................................... 28
3.1 Deskripsi Produk ............................................................................... 28
3.2 Mesin dan Teknologi Yang Digunakan ............................................. 31
3.3 Lokasi Rumah Sakit .......................................................................... 36
3.4 Amdal ................................................................................................. 38
3.5 Lay Out Rumah Sakit ......................................................................... 45
3.6 Desain Produk .................................................................................... 47
3.7 Rekomendasi ...................................................................................... 48
BAB IV ASPEK MANAJEMEN DAN SDM .......................................................... 49
4.1 Analisis Stakeholder .......................................................................... 49
4.2 Struktur Organisasi Perusahaan ......................................................... 58
4.3 Job Deskripsi ...................................................................................... 60
4.4 Proses Rekrutmen dan Seleksi ........................................................... 61
4.5 Sistem Informasi Manajemen ............................................................ 61
4.6 Rekomendasi ...................................................................................... 62
BAB V ASPEK HUKUM DAN ORGANISASI ..................................................... 63
5.1 Badan Hukum Organisasi .................................................................. 63
5.2 Anggaran Dasar dan Anggaran Rumah Tangga (AD/ART) ............... 63
5.3 Jenis- Jenis Perijinan yang Diperlakukan .......................................... 64
5.4 Peraturan – peraturan Terkait Dengan Pendirian Rumah Sakit .......... 65
5.5 Perijinan Yang Diperlukan Dalam Pendirian Rumah Sakit ............... 65
5.6 Rekomendasi ....................................................................................... 66
BAB IV ASPEK EKONOMI DAN KEUANGAN .................................................. 67
6.1 Perkiraan Modal Kerja ....................................................................... 67
6.2 Rekomendasi ...................................................................................... 70
BAB VII KESIMPULAN ......................................................................................... 71
7.1 Hasil Analisis Aspek Kelayakan ......................................................... 71
7.2 Penutup ................................................................................................ 72
 DAFTAR TABEL

Tabel 2.1 Penduduk menurut rasio dan jenis kelamin per-Kecamatan (2015) .................. 6
Tabel 2.2 Jumlah luas wilayah, penduduk, dan kepadatan menurut Kecamatan (2015) ... 7
Tabel 2.3 Jumlah Pelayanan Masyarakat (2015) ............................................................... 8
Tabel 2.4 Jumlah Fasilitas Kesehatan di Kab. Probolinggo 2012 -2015 ........................... 10
Tabel 2.5 Jumlah Rumah Sakit dan Tempat Tidur .................................................. 10
Tabel 2.6 Jumlah tenaga kesehatan berdasar penyebarannya ............................................ 11
Tabel 2.7 Jumlah tenaga Dokter Spesialis, Dokter Umum dan Dokter Gigi Menurut
Sarana Pelayanan Kesehatan di KAbupaten Probolinggo .................................. 11
Tabel 2.8 Daftar Rumah Sakit Di Kab. Probolinggo ........................................................ 12
Tabel 2.9 Nilai PDRB Probolinggo atas Dasar Harga Berlaku.......................................... 14
Tabel 2.10 Benchmarking ................................................................................................. 17
Tabel 2.11 Biaya Pelayanan Rawat Inap ............................................................................ 22
Tabel 2.12 Biaya Perawatan Pelayanan Medis .................................................................. 22
Tabel 2.13 Biaya Perawatan Penunjang Medis .................................................................. 23
Tabel 2.14 Analisis SWOT ................................................................................................ 25
Tabel 2.15 Strategi dari Hasil Analisis SWOT .................................................................. 26
Tabel 3.1 Dampak Terhadap Lingkungan Proyek RSIA Fatimah Kraksaan ..................... 40
Tabel 3.2 Tata Ruang RSIA Fatimah Kraksaan ................................................................. 46
Tabel 3.3 Tata Ruang RSIA Healhty ................................................................................ 46
Tabel 4.1 Jumlah Personil RSIA Fatimah Kraksaan ......................................................... 59
Tabel 6.1 Jumlah Kunjungan Pasien Poliklinik ................................................................. 69
Tabel 6.2 Jumlah Kunjungan Pasien Penunjang Medis ..................................................... 69
 DAFTAR GAMBAR

Gambar Grafik 2.1 Laju Pertumbuhan Penduduk Kab Probolinggo ............................... 8

Gambar Grafik 2.3 Nilai PDRB Probolinggo .................................................................. 15
Gambar 3.1 Peralatan di RSIA Fatimah Kraksaan ............................................................ 35
Gambar 3.2 Lokasi Proyek dari udara ............................................................................... 36
Gambar 3.3 Kondisi Jalan Letjend Suprapto Kraksaan .................................................... 37
Gambar 3.4 Cara Penerapan AMDAL .............................................................................. 39
Gambar 3.10 Rawat Inap kelas VVIP ............................................................................... 47
Gambar 3.11 R. Periksa Dokter dan R. Operasi ............................................................... 48
Gambar 4.1 Stakeholder Analysis ..................................................................................... 50
Gambar 4.2 Struktur Organisasi ....................................................................................... 59