Professional Development Plan
GOALS – Next 5 Years
Spread awareness of library programs, services, and resources to the community.
 Create a viable brand for the library to spark exploration within the community.
 Form a Marketing committee to share ideas, evaluate services, gather buy in from colleagues.
ACTION DESCRIPTIONS
Maintain library website
pages to optimize for user
friendliness.
Create monthly press release
documents, detailing
program highlights for
ICPL’s three locations and
send them to a list of press
contacts.
Create promotional
Guidelines for staff use.
Review on yearly basis, to
ensure efficiency.
Regularly review website
statistics, Library Aware and
upcoming publish items.
Engage the public through
social media.
Objectives
Outcome Outcome/Measurement DESIRED OUTCOME
Make any changes
to the website as Review feedback from staff and the public Accessible and user friendly website.
needed
Make changes if
Feedback from staff /Manager’s meeting Better relationships with local press and businesses.
needed
Collaborate with
Marketing
Committee feedback/staff feedback Ensure marketing documents are cohesive.
Committee to revise
guidelines
Edit information Published in monthly report submitted by
Allow staff to view the digital footprint of the library.
if needed. Amy
Analyze social
media pages to
Social media statistics Increase social media engagement
determine the best
strategy
 GOALS- Next 10 Years

Connect to the community to share access to library resources and services to meet the needs of my community.

Objectives
 Partner with the Friends of the library to improve book donations.
 Acts as liaison to cultivate relationships with local groups and organizations.

ACTION DESCRIPTIONS Outcome Outcome/Measurement DESIRED OUTCOME

Act as a liaison between the

Help save money by creating
Friends of the Library and the
Feedback from the marketing materials. Strengthen relationship with the Friends of the
Library, streamline
Friends Communicate with Circulation library. Recruit Friends volunteer
communication between both
Staff.
groups.

Balances a budget spreadsheet

recording the spending of Friends
Feedback from the Survey Friends of the library Strengthen relationship with the Friends of the
funds. Attend Friends meetings as
Friends annually library.
a representative of the library to
stay abreast of news and decisions.

Establish a Friend’s of the Library

digital newsletter to highlight Library Aware
Library Aware Statistics Increase the amount newsletter clicks.
library programs, showcase Statistics
Friends of the Library events.
 GOALS- 15 Year

Develop self professionally.

Objectives
 Expand knowledge of marketing and advertising.
 Attend webinars, classes, and conferences to gain a deeper understanding of technological tools.

Outcome/Measuremen
ACTION DESCRIPTIONS Outcome DESIRED OUTCOME
t
Work with Library Marketing
Feedback from the
Committee to coordinate,
Marketing
evaluate, and plan promotions Feedback from staff Create a tagline, vision, mission statement.
Committee/Buy in from
across the system. staff

Additional funds given

Grant sponsored
Write a Grassroots Grant to the library to support Participation from community.
programs.
multiculturalism.
Coordinate Novelist, Library
Survey Survey staff Increase usage of Library Aware & Novelist
Aware training for staff