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The document discusses a study on customer satisfaction towards VKC footwear in Palakkad town, India. The objectives are to analyze factors influencing customer satisfaction, identify product features attracting customers, and study satisfaction levels. The research methodology is described as descriptive and involving a sample of 150 customers. Data collection used questionnaires and analysis employed simple percentage analysis, chi-square, weighted average scores, and ranking.
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A Study on Customer Satisfaction Towards Vkc Footwear With Special Reference to Palakkad Town 1319-1
The document discusses a study on customer satisfaction towards VKC footwear in Palakkad town, India. The objectives are to analyze factors influencing customer satisfaction, identify produc…