Contract
Contract Confidentiality:
This Contract is for internal use by the client only, and is not to be shown nor distributed to any 3 rd party without advanced
written permission from AGENCY
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Client Objective
AYUSH Conference & Exhibition is keen to start exploring the potential of social
media marketing. They are keen to generate brand awareness and advocacy social
media over channels and create a successful brand to consumer relationship.
1. Goals
Our ultimate goal is to achieve results from Social Media activities. However, in
order to achieve these goals, we will make sure that our activities are efficient and
focused on specific goals.
Social Media
Business Goals Social Media Goals
Activities
Campaigns
Grow following
Content
Business Goals
Awareness
Monitor and engage
Boost engagement
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i. Increase engagement
A high quality, targeted fan base will be open to engage with you, but
finding the right types of posts and carefully planning an appropriate
mix of promotional versus informative posts will critical to increasing
engagement.
We will create and curate content which is
engaging to your fans and ask them to engage
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2. Getting Set Up
b. Team member
We will select the appropriate team member(s) and roles for this engagement.
c. Kickoff meeting
We will schedule a Kickoff meeting to introduce everyone and to discuss initial
goals and activities. Then we will be off and running!
a. Roles
Our approach to managing social media is to make sure that roles are clearly
defined, whether there is one or multiple team members.
b. Workflow
It is important for you to know the general processes we use to create and curate
content for posting, schedule posts, monitor and engage, and create promotional
campaigns. We follow the general process outlined in this article to ensure
quality, timeliness, and efficiency of our activities.
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Subject Community
•Prepare Drafts Matter Expert •Edit/Finalize Manager
drafts
•Approve drafts •Schedule final
•Or give approved posts
Content feedback Content
Creator Creator
Quotation
Initial Yes
Complete social outsourcing for the
above channels, to include
conversation, listening, engagement
Social and social search on related key On
Management words Going Yes
Monthly breakdown of, reporting, On
Reporting analytics, social reach Going Yes
Breakdown:
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Development phase – Design and build of social channels one week from
conception. Growth, Social advertising to gain momentum and instant interaction,
competition application for organic growth/data capture/sweepstake share
mechanics, solid content delivery.
Reporting – Monthly group reporting; Group stats across Facebook & Twitter
accounts – new followers, fans, incoming traffic, interactions, unique user
interaction & impressions. Twitter stats: Demographics, male, female and age – new
followers, clicks, mentions, retweets and stats on outbound content. Facebook stats:
Total likes, amount of people talking about page, new fans, unliked. Fan growth over
date and period, page impressions by users and by date. Impressions breakdown,
user post, fans, page posts, mentions, questions, others. Growth stats, paid, organic
and viral, by day of week. Impression demographics – breakdown of people
engagement, age, gender, country and city. Content performance of outbound
content.
Social & Reputational Search - Search is crucial and an integral part of the offline
and online strategy. Every digital piece should be put through a search filter to
ensure that visibility is optimized. Agency’s process begins with an analysis of search
trends. We perform a keyword analysis based on the brand. The search program can
then identify the words and phrases receiving the highest search volumes. We also
offer Online Reputation Management for negatively performing searched brands
and products.
Measurement and Analysis - Information has value only if the insights gleaned from
it can inform a business decision, so our approach to metrics and analysis is rooted in
the specific goals of a campaign. Our analysis identifies how a change in any given
metric affects the overall path to success or shines a light on new opportunities. We
utilize best-in-class technology, not only for capturing the activity that occurs on
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social channels, but also for tapping in to the flow of information across the social
web.
Digital Crisis Management - With the advent of social media, in times of crisis
companies can no longer take a “wait-and-see” approach—holding out on
commenting until all of the facts are in order. Using social media, law firms, critics
and opposition groups can effectively mobilize action against companies/brands in
times of crisis. It is critical that companies be prepared to adapt, engage and respond
faster than ever before—Agency works with companies/brands to do exactly this.
Building on our prior work and extensive global crisis and digital expertise, we take
crisis communications to a new, elevated level.
Payment Terms:
100% in advance, billed Quarterly
Minimum Contract period 3 months
Cancellation Period – Two months written notice by either party
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