● Repair
● Improvement
● Protection
Reputation =
(Performance +
Behavior +
Communication) x
Authenticity factor
R = (P+ B + C) x Af
The VRIN Score
V – Value
R – Rarity
I – Inimitable
N – Non-Substitutable
BEST PRACTICES
DO'S
Be Genuine
Be Timely
Be Honest
Get Offline
BEST PRACTICES
DON'TS
React Emotionally
Offer Compensation
Online
Try to Fix Everything
Is This You?