JGSOM Majors & Minors Manual 1 Ateneo de Manila University

Table of Contents

Introduction 3
Included in the Manual 4

JGSOM MAJOR COURSES 5

B.S. Management 6
B.S. Management Honors Program 7
B.S. Management, Major in Legal Management 8
B.S. Management Engineering 9
B.S. Management of Applied Chemistry 10
B.S. Management, Major in Communications Technology Management 11
B.S. Information Technology Entrepreneurship 12

JGSOM MINOR PROGRAMS 13

Decision Science 14
Finance 15
Information Technology 16
International Business 17
Management 18
Marketing 19
Strategic Human Resources Management 20
Project Management 21

Shifting Experiences 22
Majoring & Minoring Tips 23

JGSOM Majors & Minors Manual 2 Ateneo de Manila University

 Introduction

Introduction

The Management-related programs of the Ateneo

are, by design, General Management programs that
do not provide any functional specialization: that
is, there are no degrees in Accounting, Marketing,
Finance, etc. unlike other business schools. It
is believed that this overall program design is
consistent with the School of Management’s, as well
as the Loyola Schools’ theory of liberal education.
Some students feel, however, that their own career
and personal development objectives require a
greater degree of functional area specialization
which is available in JGSOM’s program design.
Minor programs were therefore set up within the
School of Management to provide students with
the opportunity to have a structured and coherent
program of study within particular functional areas.

JGSOM Majors & Minors Manual 3 Ateneo de Manila University

 Included in the Manual

Included in the Manual

Required Major Subjects

These are the following course subjects that should be taken by an
individual in order to graduate.

Retention Requirements
These are the requirements needed in order to be able to stay in the
course.

Shifting Requirements
These are the requirements needed in order to be allowed to shift into the
course.

Career Options for Graduates

These are the possible career options an individual can go into after
graduation.

Objectives
The general objectives that the minor programs aim to fulfill after an
individual completes the program.

Requirements for minor program

The requirements needed before being allowed to take the program and
before being able to complete the program.

Required subjects to complete the minor program

The subjects that should be taken by an individual in order to be complete
the minor program

All information are taken from the JGSOM department

JGSOM Majors & Minors Manual 4 Ateneo de Manila University

JGSOM MAJOR
COURSES

JGSOM Majors & Minors Manual 5 Ateneo de Manila University

 JGSOM Majors

B.S. Management
The B.S. Management program is devoted to developing the next generation of high-impact entrepreneurs
by giving students not just the theoretical frameworks but also the practical experience that will maximize their
potential for future business success.
The program curriculum is designed to develop in our students the sort of entrepreneurial eye and attitude
that will help them to see opportunities where others might see problems, to innovate where others might be
contented to simply keep things the same, to say “I will do it” where others might be contented to simply wait
for someone else to do it.
To achieve this, the major curriculum of the program is heavily project- oriented, with an emphasis on
experiential and hands-on learning, rather than just classroom-based and textbook learning.
Over the four years of the program, students are given multiple opportunities to hone their business planning
skills.

REQUIRED MAJOR SUBJECTS GRADE REQUIREMENTS

• Philippine Business and Economic Environment Retention Requirements

• Principles of Accounting • Freshman and Sophomore Year: QPI of
• Introduction to Managerial Accounting at least 1.85
• Cost Accounting • Junior Year End of First Semester: QPI
• Business Statistics of at least 1.975
• Essentials of Philippine Business Law
• Intermediate Microeconomic Theory Shifting Requirements
• Organizational Behavior • QPI of at least 2.50
• Principles of Finance • Ma11/12 or Ma19 grade of
• Fundamentals of Production and Operations • at least a C
Management • If D in Ma 18, other subjects are
• Opportunity Seeking and Marketing Analysis reviewed.
• Strategy Formulation • Management subjects grade of at least
• Strategy Implementation aC

CAREER OPTIONS FOR GRADUATES

• Academe • Marketing Management
• Brand Management • Operations Management
• Entrepreneurship • Product Management
• Family Business Management • Product Research and Development
• Financial Management • Production Management
• General Management • Quality Control Management
• Management Consultancy • Sales Management

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 JGSOM Majors

B.S. Management Honors Program

B.S. Management Honors is an entrepreneurship program that relies heavily on an experiential learning framework in its
approach to education.Thus, the curriculum emphasizes project work and hands-on exposure as a necessary complement
to textbook learning and academic work, to create a richer, fuller, and more student-centered learning experience.
Students enrolled in the program will be exposed to all the basic functional areas of management, with a special
focus on the needs of small-to-medium sized enterprises and family businesses. Because it is the school’s belief that
entrepreneurship is best learned through practice rather than just in theory, students will be given multiple opportunities
to prepare business plans and to actually execute these plans over the four years of the program.
The curriculum is designed to develop in our students an eye for spotting opportunities and the entrepreneurial outlook
that will move them to seize these opportunities as they become available, rather than to simply stand on the sidelines
as mere spectators.This sort of eye and outlook will prove invaluable to them wherever their professional lives may take
them, whether they start up their own entrepreneurial ventures, or go to work in multinational corporations.
The Honors program in management is open only to applicants who score in the top 10% of the Ateneo College Entrance
Test. An excellent additional avenue for learning comes from being in a class made up of only highly- intelligent, highly
motivated, and self-driven individuals.
The Management Honors program is able to attract many of the best undergraduate business students in the
country because of the rigorous and exacting standards that only a few of the very best of our students have
been able to meet.

REQUIRED MAJOR SUBJECTS GRADE REQUIREMENTS

• Philippine Business and Economic Environment Retention Requirements:

• Principles of Accounting • Freshman to Senior Year – QPI of at
• Introduction to Managerial Accounting least 2.8
• Cost Accounting • No more than one C+ in any
• Business Statistics Management subject
• Essentials of Philippines Business Law • No WPs, Fs and Ws
• Intermediate Microeconomic Theory
• Organizational Communication
• Organizational Behavior Shifting Requirements:
• Principles of Finance • QPI of at least 2.8
• Fundamentals of Production and Operations • Math grade of at least a C+
Management • Management subjects grade of at least
• Opportunity Seeking and Marketing Analysis aB
• Small Business Consulting • English grades of at least a C+
• Strategy Formulation • Shifting begins only at the end of
• Strategy Implementation Freshman Year

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 JGSOM Majors

B.S. Management, Major in Legal Management

The B.S. Management, major in Legal Management, or LM Program, is designed to create managers and entrepreneurs
with a working knowledge of the legal environment within which all enterprises must operate. On top of the regular
business curriculum is added a law curriculum which covers all the major components of law that are encountered in the
conduct of business: taxation, labor law, partnership and corporation law, laws on intellectual property.
The course is not designed to be a preparation for law school, but has proven to be an excellent pre-law program,
nevertheless. It can be especially appropriate for students who are considering a career in law, but are not certain that it is
for them. The exposure to law subjects at the undergraduate level can help these students make a final determination as
to their preparedness and interest in pursuing the legal profession.
Legal Management is designed primarily to be an entrepreneurial program, giving students the theoretical as well as the
practical tools to effectively run an enterprise. The law subjects can provide LM graduates with a competitive edge in the
increasingly legalistic business environment.
Most of the major subjects involve teamwork because this is the way the real world operates. The ability to manifest
leadership and take control in a team-oriented environment are today pre-requisites for business success. Students are
trained to prepare business plans that are supported by extensive market research and analysis, and are asked to execute
one such business plan as a requirement for graduation.

REQUIRED MAJOR SUBJECTS GRADE REQUIREMENTS

Management Courses: Retention Requirements
• Philippine Business and Economic Environment • Freshman and Sophomore Year – QPI
• Principles of Accounting of at least 1.96
• Introduction to Managerial Accounting
• Junior Year End of First Semester – QPI
• Intermediate Microeconomic Theory
of at least 2.09
• Principles of Marketing
• Quantitative Methods and Operations / Production
Applications Shifting Requirements
• Organizational Behavior • QPI of at least 2.50
• Principles of Finance • Ma 11/12 or Ma 19 grade of at least a
• Strategy Formulation C
• Strategy Implementation • If D in Ma 18, other subjects are
reviewed.
Law Courses: • Management subjects grade of at least
• Obligations and Contracts
aC
• Law on Business Organization and Intellectual Property
• Labor Laws and Social Legislation
• Taxation
• Special Contracts and Negotiable Instruments

CAREER OPTIONS FOR GRADUATES

• Banking • Investment Management
• Brand Management • Law School, eventually Law Practice
• Entrepreneurship • Management Consulting
• Family Business Management • Marketing Management
• Financial Management • Production and Operations Management
• General Management • Sales Management
• Human Resources Management

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 JGSOM Majors

B.S. Management Engineering

The Management Engineering, or ME program of the John Gokongwei School of Management is one of the most prestigious
undergraduate degree programs of the Ateneo de Manila, if not the entire country.
Admission into the program is limited only to applicants who score in the top 10% of the Ateneo College Entrance Test.
This Honors program combines the Ateneo’s traditional strength in the liberal arts with a strong foundation in business management
and the decision sciences to create a curriculum that prepares students to meet the challenges of leading modern, information and
technology intensive organizations.
Courses cover all the functional areas of business and management, with a special focus on technology management, systems thinking,
and the scientific approach to problem solving and decision making.
The program also allows students to take electives to gain further knowledge and skills in topics of personal interest.
Management Engineering students must hurdle rigorous academic standards in order to complete the program. Student performance
is evaluated year-on-year to determine compliance with strict retention requirements.
The program produces highly motivated graduates who are wholistic in their world view, highly analytical in their decision making, and
prepared to assume leadership roles in the workplace.
ME graduates are highly regarded and heavily recruited by top-tier corporations, both local and multinational, across a variety of
industries.

REQUIRED MAJOR SUBJECTS GRADE REQUIREMENTS

Management Courses Retention Requirements
• Financial Accounting • QPI of at least 1.8 for major subjects (Ma 18/21)
• Managerial Accounting for freshmen
• Financial Management • QPI of at least 1.9 for major subjects (Ma22,
• Principles of Marketing Ec102, Acc20, Acc35, ITM14) for Sophomores
• Organizational Behavior • QPI of at least 2.0 for major subjects (Ma151,
• Strategic Management Ec112, QPT126, Fin105, Stat109) at the end of
first semester of junior year
• Cumulative QPI every year should be at least
Decision Science Courses 2.5
• Information Technology Programming • No Fs or Ws
• Mathematical Analysis I and II • Only one D in any subjects
• Elementary Probability Theory • No underloading
• Business Research and Statistical Modeling
• Intermediate Production and Operations Management
Shifting Requirements
• Intermediate Operations Management
• Interview
• Advanced Operations Research • Ma18/21/22 grade of at least a C+ or Ma 11/12
• Operations Research Modeling Applications grade of at least a B
• Shifting begins only at the end of Freshman
Economics Courses Year
• Intermediate Macroeconomic Theory • Cumulative QPI of at least 3.0
• Development Economics

TOP EMPLOYERS OF RECENT GRADUATES

• Amalgamated Investment Bancorporation • L’Oreal Philippines
• Bank of the Philippine Islands • Mitchell Madison Group
• Deutsche Knowledge Services • McKinsey & Company
• Hong Kong and Shanghai Banking • Nestle Philippines
Corporation • Proctor and Gamble Philippines, Inc.
• ING Bank • RAMCAR, Inc.
• Johnson & Johnson • Unilever
• Kraft Food, Inc. • Universal Robina Corporation

JGSOM Majors & Minors Manual 9 Ateneo de Manila University

 JGSOM Majors

B.S. Management of Applied Chemistry

B.S. Management of Applied Chemistry, or MAC, is the first academic program of its kind in the Philippines. It is a combination of two
unlikely partners: Management and Chemistry. Launched in 1995, it is designed to develop managers and entrepreneurs for chemistry-
based industries: business people with a strong technical background and working familiarity with the chemical processes used in
manufacturing operations.
This 4-year program draws together courses from the disciplines of Management and Chemistry to create a science-based
entrepreneurship program with a strong hands-on and project orientation. Chemistry I taught from a more applied perspective, and the
accompanying laboratory work will focus on more practical approaches.
The Industrial Chemistry course, designed specifically for students enrolled in this program, will expose MAC majors to basic
manufacturing processes and operations of chemistry-based industrial concerns, using a combination of lectures and plant visits.
Students are also given hands-on experience in the production of a wide range of simple chem-based products, such as paints,
essential oils, and food flavorings.
The centerpiece of the program is a sequence of courses that requires students to use market research to identify unfilled product
niches in the market, go to the laboratory to design the product that will fill this niche, and then create and execute a business plan to
launch and market this new product.
Students who would like to start up their own small-scale manufacturing ventures or work in business dealing with chemistry-based
products such as pharmaceuticals, processed foods, rubbers, personal care products, and plastics will benefit from the training
provided by this program.
In an increasingly competitive global marketplace, it is important for managers and entrepreneurs not just to understand the markets
that they serve, but to have a deeper appreciation for the products that they manufacture and the processes used to produce them.
The MAC program covers all major functional areas of both Management and Chemistry, to provide its graduates with a strong science
and technology base that can provide them with a competitive edge, whether they go on to start up their own micro-venture or go to
work for a major manufacturing concern.

PRODUCTS DEVELOPED BY MAC GRADE REQUIREMENTS

STUDENTS
Retention Requirements
• Alcogel hand sanitizer • End of Sophomore Year – QPI of at
• Alcohol infused ice cream least 1.75 for major subjects
• Anti-flea spray from Limonene • End of first semester of Junior Year –
• Biodiesel QPI of at least 1.8 for major subjects
• “Clear Whites”, whitening strips • No Ds and Fs in Math and Chemistry
• “Coco Loco”, flavored virgin coconut oil
• “Itch Gone”, anti-itch gel Shifting Requirements
• “Liquiplast”, liquid bandages • Ma 11/12 grade of at least a C+ or Ma
• Luminescent paint 18 grade of at least a C
• “Palut”, the preserved balut • Interview
• “Quick and Easy”, shoe wipes
• “Suds”, soap pellets
• “Sureseat”, toilet seat disinfectant
• “Swipe”, erasable highlighting pen
• Zero-nicotine cigarettes

CAREER OPTIONS FOR GRADUATES

• Academe • Management Consultancy
• Brand Management • Marketing Management
• Entrepreneurship • Operations Management
• Family Business Management • Product Management
• Financial Management • Product Research and Development
• General Management, especially for • Production Management
companies that deal with chemistry-based • Quality Control Management
products • Sales Management

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 JGSOM Majors

B.S. Management, Major in Communications

Technology Management
The B.S. Management, major in Communications Technology Management program, more often known simple as Comtech, is one the
most innovative programs offered by the John Gokongwei School of Management. Its first batch of students graduated in 1998, and
the program continues today to be the only one of its kind anywhere in the country.
Comtech is an interdisciplinary program that pulls together courses from the fields of Management, Mass Communication,
Telecommunications and Computer Science, to create a multi-faceted curriculum that develops business leaders and managers
especially equipped for the rapidly changing Communications industry: professionals who are conversant with the creative processes
that drive the industry, as well as the convergent technologies that are transforming it.
Students enrolled in this program will be exposed to both the communications theories and the technological tools that are driving
today’s information society. The program’s flexible design allows students to pursue any one of the three tracks that have been built into
the program: telecommunications, media management, and marketing communications.
Conversely, students may also opt to take a combination of courses offered under the different tracks, rather than to restrict themselves
to any one track in particular.
The program curriculum is heavily project-oriented, and helps the students to develop a strong team orientation that is especially
appropriate to the industry.
Comtech is especially designed to increase the pool of creative, business-oriented, and tech-savvy entrepreneurs and leaders of
organizations that are engaged in marketing, advertising, public relations, media, and telecommunications.

REQUIRED MAJOR SUBJECTS GRADE REQUIREMENTS

Management Courses
• Fundamentals of Accounting Retention Requirements
• Essentials of Philippine Business Law • End of Sophomore Year – QPI of
• Philippine Business and Economic Environment
• Business Statistics and Research Methods
at least 2.18 for major subjects
• Principles of Marketing • End of first semester of Junior
• Marketing Communications Year – QPI of at least 2.26 for
• Financial Planning
• Fundamentals of Production and Operations Management
major subjects
• Intermediate Microeconomic Theory
• Organizational Behavior
• Strategic Management
• Integrative Project

Communication Courses
• Introduction to Communication and Communication Theory
• Information Society
• Visual Thinking for Communication Managers
• Introduction to Broadcast Media
• Audio and Video Production Techniques

Computer Science & Telecommunications Courses

• Basic Information Technology Applications in Business
• Introduction to Information Technology
• Introduction to Multimedia Systems
• Introduction to the Telecommunications Industry
• Computer Network and Data Communication

CAREER OPTIONS FOR GRADUATES

• Advertising Management • Multimedia Production Management &
• Brand Management Technical Support
• Entrepreneurship • New Product Development
• Events Management • Product Management
• Information Technology Support Systems • Project Management
• General Management (especially in Media- • Public Relations
related or telecommunications Firms)
• Marketing Management

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 JGSOM Majors

B.S. Information Technology Entrepreneurship

The world of technology, especially information and communications technology (ICT), is inducing sweeping changes in
the way people live, work, communicate, and entertain themselves. These changes create exciting new opportunities for
aspiring young entrepreneurs. The B.S. Information Technology Entrepreneurship, or I.T.E program, is designed to create
a structured and yet vibrant environment for students to become the next generation of high-impact entrepreneurs,
turning their I.T.-based business ideas into actual start-up ventures.
The program curriculum begins with a strong foundation in I.T. fundamentals that will enable students to turn their I.T.-
based product idea into a working prototype. The program then adds to this an overlay of management courses and a
business incubation program that will help students bring their product to market.
Students enrolled in this program may elect to pursue either of two I.T. tracks, Games Development or Applications
Development, to serve as the platform for their new business venture. Students who successfully complete the program
will not be looking for new jobs when they graduate: they will be offering jobs to other young graduates looking to
become part of the next-generation business success story!

REQUIRED MAJOR SUBJECTS

a.5 3D Modeling
a.6 Computer Aided Instruction
a.7 Object Oriented Programming for
Management Courses
Mobile Devices
• Fundamentals of Accounting
a.8 Programming for Embedded Devices
• Entrepreneurial Finance
• Essentials of Philippine Business Law
b. Applications Development
• Principles of Marketing
b.1 Introduction to Software Engineering
• Business Statistics
b.2 Web Programming in PHP
• Special Topics in Production and Operations
b.3 Enterprise Systems Programming
Management: Service Management
b.4 .NET Programming
• Philippine Business and Economic
b.5 Service Oriented Architecture
Environment
b.6 IT and E-commerce law
• Organizational Behavior
b.7 IT Trends in the Corporate World
• Strategic Management
• Intermediate Macroeconomic Theory
Entrepreneurship Courses
• IT Courses
• An Introduction to Technology
• Introduction to Computing I
Entrepreneurship, Lecture and Laboratory
• Introduction to Computing II
• Technology Venture Planning
• Database Systems Implementation
• Technology Venture Laboratory I
• Technology Venture Start-up I and II
IT Courses
• Technology Venture Implementation I and II
• Introduction to Computing I
• Introduction to Computing II
• Database Systems Implementation
• Any five I.T. track courses
a. Games Development
a.1 Human Computer Interaction
a.2 Introduction to Games Programming
a.3 Graphics Programming
a.4 Introduction to Flash Programming

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JGSOM MINOR
PROGRAMS

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 JGSOM Minors

Decision Science
OBJECTIVES:

The Decision Science Minor Program aims to provide students with tools for improving the quality
of decisions and managing decision making at the level of the individual, as well as the organization
(group decision making). The approach will be multi- disciplinary, with topics taken from management
science, psychology, philosophy, and political science. The courses offered under the program will
provide students with the theoretical and methodological foundations for dealing with complex
problems, like, defining the problem as well as generating, evaluating, and implementing solutions.

REQUIREMENTS FOR Required subjects to complete

MINOR PROGRAM the minor program

Any five electives (at least C+ for each

• For ME: Ma 21/22, QMT
109
• For non-ME: Ma 19, QMT
11/12, EU 31, POM 104
*Note:There is no information yet
on the required grades on these
subjects to be able to apply for the
minor program.
course) from the following:
• DEC 100 – Decision Analysis
• PH 135 – Philosophy of Logic / Decision Making
• Applied Modeling for Business Decisions
• QMT 120 – Introduction to Management
Science (for non-ME majors)
• Psychology of Judgment / Decision Making
• MKT 111 – Statistics and Business Research
• DEC 140 – Corporate Models and Decision
Support Systems
• MA 195g1 – Seminar in Problem Solving
Techniques
• LS 138 – Creative Problem Solving and Decision
Making
• Other electives in Math or QMIT upon approval
of program director


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Finance
OBJECTIVES:
The goal of the finance minor program is to provide depth and additional exposure to students who
wish to pursue careers in corporate finance, investment management, or banking.
REQUIREMENTS FOR
MINOR PROGRAM
• Third-year student enrolled
in any program of the
School of Management
• Minimum grade requirement
of C+ in Financial
Management (for ME),
Principles of Finance
(for Management, MH,
LM, MAC, & MEco), or
Fundamentals of Finance
(for Comtech)
• Must attain a minimum of C
in each of the five additional
finance & accounting
courses taken under the
minor program.
JGSOM Majors & Minors Manual
JGSOM Minors
Required subjects to complete
the minor program
• FIN 130 - Banking & Other Financial Institutions
• FIN 121 - Investment Management
• ACC 152 - Advanced Managerial Accounting Any
two of the following electives:
• ACC 131 - Tax Accounting
• ACC 151 - Controllership
• ACC 161 - Accounting Systems
• ACC 198 - Seminar in Accounting
• ACC 199 - Special Topics in Accounting
• FIN 120 - Financial Statement & Credit Analysis
• FIN 122 - Investment Banking
• FIN 123 - Investment Analysis
• FIN 124 - Equity Investment Analysis
• FIN 129 - Special Topics in Investment Analysis
• FIN 131 - Current Issues in Commercial Banking
• FIN 139 - Special Topics in Banking
• FIN 150 - Advanced Finance
• FIN 170 - International Financial Management
• FIN 171 - International Finance & Foreign Exchange
Market
• FIN 198 - Seminar in Finance
• FIN 199 - Special Topics in Finance
• Any other elective designated by the Finance Minor
Program Director
15 Ateneo de Manila University
 JGSOM Minors

Information Technology
OBJECTIVES:

This minor intends to equip SOM majors with the knowledge and skills necessary in identifying and
managing information technology solutions to help attain business objectives. It includes courses
covering IT infrastructure and business applications, technology planning, and information resource
planning. Graduates of the program may opt to pursue IT consulting and management.

REQUIREMENTS FOR Required subjects to complete

MINOR PROGRAM the minor program

• ITM 100 – IT Fundamentals

• Third-year student enrolled
in any program of the
SOM or AB European
Studies (Business Track) or
Management Economics
• Minimum grade requirement
of C+ in either ITM 11 or ITM
14
• Must maintain a minimum
grade of C in the five
additional information
technology courses taken
under the minor program
• ITM 110 – Information Engineering
• ITM 189 – Seminar on Information Technology
Trends
• ITM 124 – Strategic IT Management
• Any elective offered by the Department of
QMIT under the advise of the ITM program
director. Recommended electives include
Database Management, Multimedia Systems, E-
commerce, and Systems Analysis and Design.

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International Business
OBJECTIVES:
To provide an overview of the nature and intricacies of international business through course work in
regional and global oriented courses in Marketing, Strategy, Finance, Economics, Law and Culture
To introduce the student to transnational and cross-cultural tools and skills needed to successfully
conduct business in an increasingly international setting, towards developing a competent global
executive
REQUIREMENTS FOR
MINOR PROGRAM
• 3rd year entry open
to all seven JGSOM
major programs and AB
Management Economics
• Screening grade requirement
– minimum of B in any of the
following:
• MKT 101 (Principles of
Marketing)
• MKT 102 (Opportunity
Seeking and Marketing
Analysis) “ MKT 103
(Principles of Marketing and
Market Research)
• LS10 (Philippine Business
Environment)
• Must maintain a minimum
average of 3.0 in the FIVE
courses taken under the
minor program, WITH NO
GRADE LOWER THAN C.
JGSOM Majors & Minors Manual
JGSOM Minors
Required subjects to complete
the minor program
• MKT 171 – International Marketing
• LS 142 – Cross-Cultural Communication
• LS 170 – Strategies in the Global Business Environment
Any 2 of the following list of electives (3 units
each)
• MKT 172 – International Marketing
• MKT 173 – Export Marketing
• MKT 175 – Understanding InternationalTrade and
Competition
• Law 172 – European Business Law
• LS 171 – European Corporate Strategy
• LS 172 – Strategic Issues in Doing Business in China
• LS 173 – Strategic Issues in Doing Business in Japan
• LS 174 – Strategic Issues in Doing Business in Indonesia
• LS 199.2 – Special Topics: Developments in the
International Business Environment and
• Implications on Philippine Industry
• FIN 170 – International Financial Management
• FIN 171 – International Finance and Foreign Exchange
Markets
• POS 132 – International Law
• EC 122 – International Economics
• EU 22 – Policies and Institutions of the European Union
• EU131 – European Business Environment
• EU132 – European Marketing and Business Strategy
• EU133 – Southeast Asian and European Business
Relations
• EU 151 – Economics of European Integration
17 Ateneo de Manila University
 JGSOM Minors

Management
OBJECTIVES:

Regardless of the path that Ateneo graduates choose to pursue, most of them will eventually find themselves holding
positions of responsibility with the organizations that they join. Every time that they do so, they will find that they can
more effectively manage the teams and the organizations that they lead if they have had more formal training in the
various functional areas of management.
It does not matter whether they are running a business or a household, a museum or a professional association, a school
or an NGO – whenever results need to be achieved and resources are limited, whenever responsibility and accountability
go hand-in-hand, whenever people and funds have to be organized, managed, and led, knowledge of the core
management disciplines will prove to be invaluable.
JGSOM would thus like to offer students in non-business courses the possibility of acquiring a working knowledge of the
core management disciplines by offering this minor program in Management.

REQUIREMENTS FOR Required subjects to complete

MINOR PROGRAM the minor program
• Any student enrolled in an
undergraduate degree of the Loyola • ACC 15 (3 units) – Fundamentals of Accounting
Schools of the Ateneo de Manila • FIN 101 (3 units) – Fundamentals of Finance
University may apply for this minor • MKT101 (3 units) – Principles of Marketing
with the following exceptions: • 2 Management Electives (any course offered by the
• Students enrolled in degree programs JGSOM’s Marketing and Law, Leadership and Strategy,
of JGSOM Finance and Accounting or Quantitative Methods and
• Students pursuing Business Tract Information Technology Departments may be taken
under the European Studies and as a management elective as long as the pre-requisite
Interdisciplinary Studies programs
requirements are fulfilled, and the course is not required
• Students enrolled in the A.B.
Management Economics program for the completion of the degree program)
• All applicants must demonstrate the
same computer proficiency required
of all JGSOM students by either
passing the computer proficiency
examination administered by the
QMIT department, or by enrolling
in and passing our ITM 11 (Basic
Information Technology Applications
in Business) course. This minimum
level of computer proficiency is
presupposed for all students taking
JGSOM courses.
• A minimum 2.0 grade point average
for the 9 units of courses required
for the minor (ACC 15, Fin 101 and
MKT 101), and a minimum 2.50 grade
point average for the total of 15 units
to be credited for the minor.

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Marketing
REQUIREMENTS FOR
MINOR PROGRAM
• Minimum grade of B in MKT 101
(Principles of Marketing), MKT 102
(Opportunity Seeking and Market
Analysis), or MKT 103 (Principles of
Marketing and Market Research)
• Must be enrolled in one of
the following programs: B.S.
Management, B.S. Management
(Honors), B.S. Legal Management,
B.S. Management, Major in
Communications Technology
Management, B.S. Management
Engineering, B.S. Management
of Applied Chemistry, A.B.
Management Economics, AB
European Studies (Business track)
• Must maintain a minimum average
of 3.0 in the FIVE additional
marketing courses taken under the
minor program, WITH NO GRADE
LOWER THAN C.
JGSOM Majors & Minors Manual
JGSOM Minors
Required subjects to complete
the minor program
• MKT 111 (3 units) – Marketing Research
• MKT 121 (3 units) – Advertising Management* OR
• MKT 122 (3 units) – Sales Management*
*Note: Students must take at least one of these two courses. Students who
take both of these courses can have the second one credited as one of the two
marketing electives required in item number 4.
• MKT 112 (3 units) – Brand Management
Any 2 additional Marketing electives chosen from among the following:
• MKT 104 (3 units) – Marketing Communications (not allowed for
Comtech Majors)
• MKT 119 (3 units) – Advanced Marketing
• MKT 123 (3 units) – Promotions Management
• MKT 124 (3 units) – Sales and Distribution Management
• MKT 131 (3 units) – Direct Marketing
• MKT 132 (3 units) – Network Marketing
• MKT 141 (3 units) – Creative Salesmanship
• MKT 142 (3 units) – Services Marketing
• MKT 143 (3 units) – Social Marketing
• MKT 144 (3 units) – Entrepreneurship
• MKT 145 (3 units) – New Product Development
• MKT 146 (3 units) – Agribusiness Management
• MKT 147 (3 units) – Hotel and Restaurant Management MKT 149 (3
units) – Strategic Marketing
• MKT 171 (3 units) – International Business Opportunities MKT 172
(3 units) – International Marketing
• MKT 173 (3 units) – Export Marketing
• MKT 174 (3 units) – European Marketing and Business Strategy (not
allowed for AB European Studies – Business Track Majors)
• MKT 175 (3 units) – Understanding InternationalTrade and
Competition
• MKT 181 (3 units) – Electronic Commerce
• MKT 199B (3 units) – Special Topics in Marketing: Retail Marketing
MKT 199E (3 units) – Special Topics in Marketing: Public Relations
MKT 199K (3 units) – Special Topics in Marketing: Events
Management
• MKT 199L (3 units) – Special Topics in Marketing: Direct and
Interactive Marketing
• LS 129 (3 units) – Work Practicum (only with prior approval of the
Chairman of the Marketing Department)
• Any other electives that are designated by the Chairman of the
Marketing Department
19 Ateneo de Manila University
 JGSOM Minors

Strategic Human Resources Management

OBJECTIVES:

To understand more fully the multiple roles and responsibilities of the HR professional in today’s world which include:
• The management of strategic human resources – the HR has to align HR and business strategies to ensure overall
success of the organizational goals. Therefore, the HR professional becomes an important strategic partner.
• The management of the firm’s infrastructure - the HR professional has to reengineer organizational processes
like staffing, training, appraising, rewarding, promoting and otherwise managing the flow of employees. The HR
professional ensures that these processes are designed and delivered effectively.
• The management of employee contribution – the HR professional has to listen and respond to employees and
thereby increase employee commitment and capability. Ultimately, the HR professional has to be active and
aggressive in developing the organization’s intellectual capital – its employees.
• The management of transformation and change - the HR professional has to create a renewed organization. By being
both cultural guardian and cultural catalyst, the HR professional effectively identifies and implements processes for
change.
To develop and enhance skills required of competent HR professionals including:
• Strategic, creative and systems thinking approaches to human resource capital management
• Leadership skills in all four levels – personal, interpersonal, managerial, and organizational
• Multidisciplinary capabilities in the management of 21st century organizations.

REQUIREMENTS FOR Required subjects to complete

MINOR PROGRAM
• 3rd year entry open to all seven
JGSOM major programs, AB
European Studies, and A.B.
Management Economics provided
they have taken at least 3 units of
basic Accounting
• Minimum grade of B in any of the
following:
1. LS 10 – Philippine Business
& Economic Environment (or its
equivalent LS 199.1) or LS 11 –
Principles of Management
2. LS 100 – Organizational
Behavior
• Grade requirement to obtain
certificate of completion: Average
of 3.0 in the FIVE courses taken
under this program with NO
GRADE LOWER THAN C
the minor program
• LS 129 (3 units) – Work Practicum and Career Development
(no prerequisite but actual work assignment must be in the
field of HR)
• LS 135 (3 units) – Strategic Human Capital Management (pre-
requisite is LS 100 or simultaneous with LS 100)
• LS 136 (3 units)* – Strategic Human Resources Development
(pre-requisite is LS 100 or simultaneous with LS 100)
Any two of the following courses:
• LS 130 – Leadership in the 21st Century
• LS 131 – The Leadership Challenge
• LS 132 – Leading and Managing Change
• LS 133 – The 7 Habits of Highly Effective People
• LS 134 – Principled Negotiations
• LS 137 – Organizational Development
• LS 139 – Business Ethics & Corporate Social Responsibility
• LS 142 – Cross Cultural Communications
• Any Law or Psychology elective focusing on Philippine labor
laws or on industrial relations and organization theory as
designated by the Department Chair or Minor Program
Director.

*Note:The written paper (10 pages minimum) with oral presentation/

defense previously required at the end of the minor program will
be incorporated as one of the requirements in completing LS 136 –
Strategic Human Resources Development.

JGSOM Majors & Minors Manual 20 Ateneo de Manila University

 JGSOM Minors

Project Management
OBJECTIVES:

Business across industries are valuing project management skills more and more for the successful planning and
execution of various initiatives, including the likes of research, marketing campaigns, product development, business
process reengineering, construction, mergers and acquisitions, and even corporate restructuring. In fact, in a survey
of recent Ateneo graduates, project management has been called out as a field of study that they would have wanted
further emphasized in the curriculum given their current experience in the workplace.
To address this gap, the John Gokongwei School of Management is introducing the Minor in Project Management
which provides coverage of both the technical and social aspects of managing projects. It likewise provides an avenue
for students to apply the tools and techniques in managing scope, time, quality and resources in a two semester long,
real-life project. Moreover, the minor program can actually be the first step in gaining certification from the Project
Management Institute (PMI) as it fulfills the latter’s 35 hour formal instruction requirement.

REQUIREMENTS FOR Required subjects to complete

MINOR PROGRAM the minor program

• POM 199.2 – Project Management

• LS10/LS100
*Note:There is no information
yet on the required grades on
these subjects to be able to
apply for the minor program.
Fundamentals
• POM 199.2 – Project Management
Fundamentals
• POM 199.3 – Project Management Tools and
Techniques
• POM 199.4 – Managing Project Teams
• POM 199.5 – Strategic Project Management
• QMIT Decision Science or LS People
Management elective under the advise of the
PM minor director.

JGSOM Majors & Minors Manual 21 Ateneo de Manila University

 Shifting Experiences

Shifting Experiences

“First things first. It is important that you are 100% sure you want to
shift. Go to the guidance, and take a look at the course descriptions
again and perhaps seek some advice from the counselor, it helps...”

“The SOM office will give you a basic list of requirements

[depending on which course you are shifting to and from]... letter of
intent to program director, my contact details, a photocopy of my
grades, and a 2x2 ID photo. When you plan on shifting, be sure that
you do it as soon as possible...”

“...you will need an extraordinary amount of patience and energy

in dealing with the offices... You’ll need to secure a Load Revision
Form, and fill out all the details needed, such as your reasons for
shifting. Then you will have a very long trip of waiting for offices
to sign your papers. Some of the places you’ll need to go to are
SOM, the Registrar, and the ADAA. After this, the program director
will interview you, and he will explain to you the course grade
requirements and subjects...”

“Shifting generally shouldn’t be difficult as long as you meet

the requirements... it’d be better if you went to the department
regularly to know your shifting status (if they don’t already give
it to you at once), or you can check AISIS...[to avoid delays and
confusion in signatures needed and interview schedules]”

JGSOM Majors & Minors Manual 22 Ateneo de Manila University

 Majors & Minors Tips

Majoring & Minoring Tips

SOM Minors
“Most minors can only be started in 3rd or 4th year, try and take a look at
the subjects you need to take per minor to see which one best suits you.”

Double Minoring
“This situation can be better managed by planning ahead, in my opinion.
Take into consideration the following: (1) possible units during summer
(you’re allowed a maximum of 9); (2) free electives and major electives (most
often in your senior year, though some opt to take these electives earlier).
Knowing these may make it possible to double-minor and finish on time.”

“Will I finish it? - Extremely important; taking subjects for a minor you
suddenly feel no motivation to study for and complete only wastes units -
basically, you’re wasting time and tuition.
What fulfillment do I get from it? - If you actually HAVE an answer to this
question, then you can seriously consider pursuing your minor.... [Increase
of employment opportunities; lack of specialization with core subjects;
personal satisfaction and gratification]”

“There’s no ‘formula’ as to the ‘best’ combination. For so long as you feel

that it contributes to your self-growth and the pursuit of knowledge, then go
on ahead. Minors are an opportunity to break free from the static rigidity of
your major... and gives you different perspectives of the world.”

Double Majoring
“It’s really difficult to double major. Chances are you will be delayed. But
make sure you have good relationships with both departments cause they
will be the ones who will be helping you all throughout. Best to pick a
course that compliments your other course. Try and make your own ‘ideal
IPS and coordinate with the program director to see your options.”

JGSOM Majors & Minors Manual 23 Ateneo de Manila University