COMPETITOR-A COMPETITOR-B COMPETITOR-C COMPETITOR-D OUR COMPANY

Company Name ESQUEL ShirtByShirt TAL apparel Karbel Laguna Clothing

Domain name http://www.esquel.com/en http://www.shirtbyshirt.com/ http://www.talapparel.com/ http://www.karbel.com/ https://www.laguna-
/
clothing.com/index.html
Mission & Vision Making a Difference Responsibly delivering Pioneering innovation, To provide formal / semi formal
shirts of exceptional quality,
Statement products & services Perfecting the art.
and unbeatable value to the
world's top retailers and brands

Company’s Esquel Enterprises SBS Tekstil Sanayi ve Ticaret 5/F, TAL Building, 49 Maltepe Mah. 324.Sok. #143/2, Kalegowdana Doddy
physical location Limited A.Ş. Austin Road, Kowloon, No:5 Kat:3 Seegekote Village
Hong Kong (NH-209) Kanakapura-Satnur
13/F, Harbour Centre, 25 Emek Mah. Nato Yolu Cad. Zeytinburnu/Istanbul
Road, Kanakpura 562 117
No:323
Harbour Road, Wanchai, Phone: +91 80 28015100
34785
Hong Kong.
Sancaktepe/İstanbul/Turkey
Operating MRU/China/Sri Istanbul, Vietnam & China/Indonesia/Malaysia/ Turkey India/Mauritius
Lanka/Vietnam/ Mauritius Thailand
Regions Bangladesh

Product Apparels Shirts for Men & Women Shirts for Men & Women Shirts Shirts
Services Retail & Direct Design Studio Supply Chain Management Online Fabric
Distribution warehouse, Karbel
Expresso, Collar
Library, Logistic &
Transport support
Indication of No No No No
pricing on
website
How similar is
principal
product or
service to yours?

List as many Yarn, fabric, Trims & Shirts for Men, Women, Shirts, Pants, Knits & Fabrics, Blouses &
additional
Accessories Kids & babies others, Suits & Outerwears boxers, Trims &
products and
services as for Men and Women Accessories
possible

Toll-free Yes Yes Yes Yes

telephone
number?
"Contact Us" Yes Yes Yes Yes
page easily
available?
Privacy policy Yes No Yes No
posted?
Reputation and
image projected
by the company
or Web site (in
your own words)
Data about sales 100 million shirts 15 million Shirts 56 million shirts 4 million shirts
or revenues or
customers (most
likely to be in
media reports or
industry trade
magazines)
Size in terms of US$1.2 billion US$74 million
annual
revenues? (non-
profits often
have annual
reports online)
Size in terms of 165 million meters 23 million meters 92 million meters 7 million meters
Fabric?
Size in terms of 58,000 500 4000
number of
employees?

Certifications

Market Segment Large Small(European/American/T Large Small Medium/Small

urkish)
Key Costumers Brooks Brothers, Bershka, Castro, Celio, Dillards, Brooks Brothers, Armani, Ben Sherman, Polo Ralph Lauren,
Cortefiel, Esprit, GANT, Bonobos, Eddie Bauer, Burberry, Hackett, Thomas Pink, Hackett,
Esprit, Forever21, George,
Hugo Boss. J Crew, Express, Nordstrom, Fendi, Café Cotton Dressmann, Bestseller,
Kohls, Lands’End, H&M, Next, Olly Gan, Only, Burberry, Gieves and Charles Tyrwhitt,
Lacoste, Mark & Spencer, Hawkes, Paul Fredrick, Benetton, TML, Moss
Pull & Bear, Reserved,
Nautica, GAP Inc., Banana Republic, Charles Bros
Tommy Hilfiger, Best Selected, SpringField, Tesco, Tyrwhitt, JC Penney,
Seller, Charles Tyrwhitt, Thomas Pink, Under
Urban Outfitters, Zara Men.
Baleno, Giordano, Polo Armour, T.M. Lewin, Peter
Ralph Lauren, Muji, Anta. miller,

Sources of Competitive Advantage

In what ways does the
company exhibit
competitive advantage
in terms of:

1. Cost leadership

2. Differentiation
(distinguishing itself in
the marketplace)

3. Innovation (creates a
new way of doing
business)

4. Growth (selling into

new markets,
introducing new
products)

5. Alliance (partners
with others)

6. Time (offers express

customer service or
convenient hours)

7. Professionalism
(credentials and
accreditation)

8. Quality
(performance measures
available)
TYPE OF SHIRTS MANUFACTURE
Formal Cotton Shirts Yes Yes Yes Yes Yes
(50’s/50’s)
Formal Cotton Fine Yes No Yes Yes Yes
Yarn Shirts
Casual shirts Yes Yes
Sports Shirts Yes
Italian/Expensive Yes No Yes Yes Yes
Fabric Shirts
Performance Shirts Yes No Yes No Yes
Non Iron Yes No Yes No Yes
CVC/TC/Others Yes Yes No No No
Performance 9 7 9 9 8
Excellence
R&D product 8 7 9 8 6
Engineering and
Development
Image & Branding on 8 7 8 8 7.5
Market
1 Stop-Shop 9 8 8 7 7
Capabilities
Product Quality 9.5 8 9.5 9 9
Delivery on Quality 9.5 8 9.5 9 9
Reliability 9.5 8 9.5 8.5 8.5
Speed(Potential/Actual) 7 9 7 9.5 8
Proximity Service 9 8 9 9 8
Easy and Convenient to 7 7.5 7 8.5 8
work with
Product Offer 9 8 8.5 7 6
Capabilities
Sustainability 9 6 9 6 8
 STRENGHT

 Vertically Integrated.
 Collaborated with academic institutes to complete the cotton genome sequencing for Sea Island Cotton (a variety of Extra Long Staple (ELS) cotton)
 Highly Automated Spinning Mill.
 Their people are their greatest assets.
 Vertical supply Chain from China.
 Sustainability is integral part of Esquel’s corporate culture.
 Industries/ Operating regions in China, Sri Lanka, Vietnam, Mauritius.

STRENGTH

 Unique blends of services like Design Studios.

 Taking advantage of ShirtByShirt’s comprehensive fabric library, clients have the freedom to combine all kinds of styles, patterns and colours in ways that
they desire.
 Customer satisfaction is prioritized through tailored services, reliability and constant innovation.
 Industries/ Operating regions in Turkey, Vietnam, Bangladesh.

STRENGHT
 Committed to Sustainability.
 Provide suitable training and support to our employees and advocate their involvement in sustainable development.
 Plan-Do-Check-Act approach.
 Certified by- LEED(Leadership in Energy and Environmental Design)
 Waste Management- sustainability initiatives is creating new garments from the cotton scraps from our cutting tables.
 Sustainable Supply Expertise- TAL Apparel's replenishment solutions include Replenishment Models & Processes, Supply Chain Analytics and Project
Implementation.
 Offers quality garment manufacturing, innovative products, and services across stages of the apparel supply chain.
 Industries/ Operating regions in Hong Kong, China, Thailand, Vietnam, Malaysia.

STRENGHT

 Contractors for Third-Party Production units.

 Collaboration with many textile manufacturers which comes under KARBEL Group.
 Karbel is carrying its own in-stock fabrics program called Karbel Espresso. The program is covering most of the basic fabrics with NO MINIMUM, FAST
DELIVERY and CONVENIENT prices.
 Industries/ Operating regions in Turkey(Istanbul and Bilecik)