Section A: Socio-economic Characteristics

Name of Respondent: ………………………..

Gender

Female Male

Age

18-24 25-31 32-38 39-45 Above 45

Education

Matric Intermediate Bachelor Master Other

Income

Up to 25000 25000-50000 50000-75000 75000-100000 More above

100000

What is your marital status?

(a) Single (b) Married (c) Divorced (d) Widow

How many people are currently living in your household including yourself?

(a) 3 (b) 5 (c) 6 (d) 9

What is your employment status?

(a) A student (b) Employed (c) Business (d) Others

What is your relationship status?

(a) Household head (b) Wife/Husband (c) Son/Daughter (d) Others

Generally, how would you rate your standard of living?

(a) Highly (b) Fairly high (c) Medium (d) Low

Section B

How often you go for a shopping??

(a) Daily (b) Weekly (c) Monthly (d) A and B

Do you prefer to shop online or in store?

(a) In store

(b) Online

Are you a price sensitive consumer?

 (a) Yes

(b) No

Which of the following, do you prefer?

(a) Products from bigger companies with wider distribution

(b) Products from companies with good warranty and after sale services

(c) Products from local companies with better price and slightly lower quality

(d) Products belonging to companies with good brand image

From where do you prefer to buy clothing?

(a) Branded stores

 Khaadi
 Gul Ahmed
 Junaid Jamshed
 Sapphire

(b) Non- Branded stores

 Anarkali
 Bano Market
 Jhal (satiana road)
 If branded, reasons for this choice

1. Do you think that branded clothes have a variety of designs to choose?

(a) Yes

(b) No

2. Do you agree that branded clothes are excellent in quality?

(a) Yes

(b) No

3. Do you agree that branded stores are easily accessible as they have their outlets at many
places?

(a) Yes
 (b) No

4. Do you agree that branded clothes provide good exchange offers?

(a) Yes

(b) No

 If non-branded, reasons for this choice

1. Do you agree that non-branded products can buy on credit?

(a) Yes

(b) No

2. Do you think that non-branded stores are near to house, so easily approachable?

(a) Yes

(b) No

3. Do you agree that non-branded clothes are comparatively low price?

(a) Yes

(b) No

4. Do you agree that retailer is very reliable in non-branded stores as dealing with him so
long time?

(a) Yes

(b) No

Do you go for different brand or same brand?

(a) Yes I am going for different brands

(b) Yes I am going for same brands

Do you believe products specifically advertised by celebrities are of good quality?

(a) Yes

(b) No
 (c) Not sure

Do schemes run by retailer, motivates your buying behavior?

(a) Strongly agree

(b) Agree

(c) Neither agree nor disagree

(d) Disagree

(e) Strongly Disagree

If you were buying a new dress, how much do you prepared to pay for?

(a) 1500-2000

(b) 2000-3000

(c) 3000-4000

(d) 4000 or above

How do you shop?

(a) Alone

(b) With friends

(c) With family

On which occasion do you take extra care to dress smartly?

(a) Parties

(b) Festivals

(c) Birthday

(d) Functions

Section C
 Consumer Purchase Intension

Sr Statements Strongly Agree Neither Disagree Strongly

No Agree agree Disagree
nor
disagree
1
I always collect the
information before
purchasing any design or
style

2
I always collect the
information about the
product price from
different places

3 I look for variety of

designs or style

4 I always compare the

quality of product with
other brand

5 I discuss with my family

and friends before any
costly purchase
6 Do you think that the
number of product reviews
affect your purchase
intention

Perceived Quality:-

1. Do you agree that casual wear with best quality are always good choice for clothes?

(a) Yes

(b) No

2. Do you think whenever buy a new clothes, best quality is the first priority?

(a) Yes

(b) No

3. Do you agree that before purchase the new product, much thought and care is required
towards the quality?

(a) Yes

(b) No

4. Do you think much time and effort is taken to buy the best quality clothes?

(a) Yes

(b) No

5. Do you agree expectations on the quality of dress, you bought are very high?

(a) Yes

(b) No

Brand Image:-

1. Do you always prefer to purchase clothes from reputed brand?

(a) Yes

(b) No

2. Do you always perceive the quality of clothes on the basis of brand image?

(a) Yes

(b) No

3. Do you think that good advertisement helps to build the image of a brand?

(a) Yes

(b) No

4. Do you think that image is an important part for consumer creation and retention?

(a) Yes

(b) No

5. Do you agree that consumer purchase decision mostly depend on the image of a brand
rather than physical characteristics of a brand?

(a) Yes

(b) No

Trust or loyalty:-

1. Do you prefer to buy clothes from same brand?

(a) Yes

(b) No

2. Are you recommending the brand to family and friends?

(a) Yes

(b) No

3. Do you agree to purchase the clothes from same brand, if prices will increase in future?

(a) Yes

(b) No
4. Do you think that brands with trendy styles attract the consumers towards brand
loyalty?

(a) Yes

(b) No

5. Do you agree that quality is the main reason in brand loyalty?

(a) Yes

(b) No

Advertisement
Sr Statements Strongly Agree Neither Disagree Strongly
No Agree agree Disagree
nor
disagree

1 I agree to notice the

information about fashion
trends advertisement on
social media

2 Do you agree that social

media helps in acquiring
knowledge about fashion
trends?
3
Would you buy a brand if
your favorite celebrity
advertising it?
4 Do you agree that
television and newspaper
are also main components
of advertisement?

5 Do you agree that

advertisement helps in
decision making?

If you face any problem regarding Branded and Non Branded clothes please suggest any
recommendation