Executive Summary

Over the past four decades, McDonald's has built a reputation for excellence and has earned the
respect of consumers and industry experts. Building a leading company like McDonald's requires
unremitting innovation, commitment to quality, and dedication to customer service and value.
Through more than forty years of success, the quality of entrepreneurship, development and
leadership has become a hallmark of McDonald's business. With its traditions, culture, people
and franchisees, McDonald's looks forward to greater success in the future.

This report describes McDonald's in-depth business, strategy and marketing analysis. The report
provides comprehensive insight into the company, including business structure and operations,
key strategies and key competitors. The logo of the report is a detailed marketing study and
analysis of the company. The research is conducted through pre-determined goals and objectives,
and appropriate design procedures are used to conduct research efficiently and effectively. The
report also inspired the company's SWOT (strengths, weaknesses, opportunities and threats)
analysis to examine the company's key business structures and operations, history and products,
and provide a summary analysis of its key revenue lines and strategies. The study also included a
pie chart based on a survey of the popularity and success of McDonald's. All the limitations in
the preparation of the research report were mentioned and the final analysis and interpretation
were revealed.

About McDonald's

Is the world's number one fast-food company, with approximately 32,000 restaurants
serving burgers and fries for 52 million people in 120 countries? (There are nearly 14,000
Golden Arches locations in the US.) This popular chain is known for its Big Mac, Quarter
Breaker and Chicken Nuggets. Most of its stores are self-contained units, but McDonald's also
has many units located in airports and retail areas. Each restaurant receives food and packaging
from an approved supplier to ensure that the Big Mac tastes purchased in Pittsburgh are the same
as those purchased in Beijing. Nearly 80% of restaurants operate by franchisees or affiliates.
of
More than 70% global McDonald's restaurants are owned and operated by local independent
men and women.

Mission Statement
McDonald's "McDonald's vision is to be thin the world. The best fast food service best way to
experience provides superior quality, service, cleanliness and value, every customer in every
restaurant is smiling."

STATEMENT OF PROBLEM

Mc Donald Inc. presently gives numerous one of kind products to consumers. The primary
product is food, however several different options are currently very famous within the business
enterprise. Together with the food, pasta is another big supplier within the employer's important
dishes. The enterprise presently gives four styles of pasta: chook lasagna, pasta, fowl pasta,
macaroni cheese. However when we buy food or pasta, we have to watch for 25 or 30 minutes.
This waste isn't always conducive to trendy market. Due to the fact all of us is busy at the agenda
these days they are trying to do their paintings in less time. Therefore, if they prefer food, they
may now not visit McDonald's for a waste of time. And while we buy food in different
international locations, they've a variety of food. In McDonald, Sri Lanka, they have the equal
menu on the grounds that last yr. McDonald's has performed an crucial position in Sri Lanka
considering 1992. they may be the first franchise food business enterprise in Sri Lanka with a big
patron base. however nowadays they have massive competitors within the market, and many
customers have a variety of attitudes. Therefore, they want to make some adjustments and want
to properly determine client attitudes to increase their marketplace share.

MAIN OBJECTIVE

 To identify customer attitude on the new global product.

  To identify customer satisfaction on new product and food quality of Mc Donald.
 To give recommendations to the Mc Donald.

Methodology

Population

The target population refers to the entire population or subject who is interested in promoting
the conclusions. The target population usually has variable characteristics and is otherwise
referred to as the theoretical population .

In my research project, I listed all Mc Donalds customers in Sri Lanka as target audiences.

Sample size of the population

The sample size measures the number of individual samples measured or the observations used
in the survey or experiment. I chose thirty McDonald's clients in the western province of Sri
Lanka.
Sampling method

The sampling method is a list of actual cases from which samples are taken. The sampling
method must represent the population. In general, sampling techniques can be divided into two
types. They are probabilistic or random sampling and non-probabilistic or non-random sampling.
Probability sampling methods can be divided into five categories. They are simple random
sampling methods, systematic sampling methods, stratified sampling methods, cluster sampling
methods and multi-stage sampling methods. Non-probability sampling methods are convenient
sampling methods, destination sampling methods, fixed sampling methods and snowball
sampling methods.

I chose a non-probability for my research project to facilitate sampling. Because I think this is
the best and fastest way to organize information and analysis for my research.

Data collection method

For the purposes of this study, primary and secondary data will be collected and used in order to
achieve the goals. I plan to collect the main data of my research through a structural
questionnaire. I am considering distributing the structured questionnaire to 30 Mc Donalds
customers in Western Sri Lanka. The sample size of my research is 30.
For this study, the closed-ended question was designed to ask for an answer, which narrowed the
field of investigation because respondents chose a fixed answer. They also help me analyze the
data more easily because it is straightforward to compare responses and easily exacerbate.
My research questionnaire is divided into two parts, 1 and 2. My goal is to find out the general
information, gender, age, education level and job expertise under Part 1 and the customer attitude
towards new foods in Part 2.

Data Analyzing

Data analysis is the most important part of any research. Data analysis summarizes the
knowledge gathered. It involves interpreting data collected through the use of analytical and
logical reasoning to determine patterns, relationships or trends.

I am interested in using quantitative data analysis for my research because it is easy to find and
analyze data. Quantitative data analysis can include calculations of variable frequencies and
differences between variables.