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Louis Vuitton

Catwalk S/S 19
Key Trends

Men's
Active Edit
A sports-focused edit of the trends,
directions and designers set to
influence the market from the catwalks
Action Points

Ih Nom Uh Nit

Neil Barrett
– S tr eetw ea r continues to g a in a foothold on the
men' s ca tw a lks, b r ing ing a youthfulness to
ta ilor ing , b ut ultima tely r a ising the b a r for
sp or ts-insp ir ed p ieces

– F unction a nd utility r eig n. Ev en if the only


tr ekking is in the str eets, ma ke sur e these
d eta ils a r en' t missed

– Wild p r ints a r e ma king their w a y b a ck thr oug h


ca mo a nd cut-a nd -p a ste

MAR KET ICO N

MARKET ICON
DI R E CT I ONAL

Louis Vuitton EDITO R'S PICK

– The hig hly a nticip a ted S /S 19 collection b y str eetw ea r ' s ma n-of- – A clea n, futur istic use of colour , such a s hea d -to-toe w hite a nd
the-moment, Vir g il Ab loh, d id not d isa p p oint fluor o b r ig hts, is offset b y sur r ea l tie-d ye p a tter ns

– Ta ilor ing a nd sp or ts-insp ir ed p ieces a r e b r oug ht tog ether – S p or ty zip s a nd a r chitectur a l p ockets ha v e a fr esh feel
DI R E CT I ONAL

Dyne EDITO R'S PICK

– Dyne ha s the ca p a b ility of r einv enting the w heel w ithout it b eing – S ma r t shor ts juxta p ose technica l hood ies a g a inst b a seb a ll shir ts
imp r a ctica l or looking r id iculous a nd a d v entur e-r ea d y outer w ea r

– The S /S 19 collection d oes not d isa p p oint, p r ov id ing a fr esh feel – Colour s a r e sop histica ted , w ith v ib r a nt p op s a nd tie-d ye
DI R E CT I ONAL

White Mountaineering EDITO R'S PICK

– White Mounta ineer ing ta kes us ' ur b a neer ing ' for S /S 19 – Pr ints a r e b r ig ht a nd colour ful, emb r a cing checks, str ip es a nd
colour -b locking
– S tyles tha t w ould look cool on ur b a n str eets a r e functiona l enoug h
to b e w or n in the g r ea t outd oor s – A colla b or a tion w ith a d id a s intr od uces a mor e sop histica ted ed g e
COMME R CI AL

Ih Nom Uh Nit

Sunnei

Fumito Ganryu

Todd Snyder

Qasimi
Athleisure gets a sartorial makeover THEME

– S er v ing contemp or a r y need s for comfor t w hile looking sha r p , – B lend or g a nic textiles w ith cr isp synthetics using stitch-fr ee
simp lified lines a nd clea n finishes a r e usher ing sp or tsw ea r looks constr uctions, w eld ed contr a st sea ms a nd la ser -cut finishes
into a n er a of p ost-a thleisur e – Use cr isp a nd fr esh neutr a ls for a n ur b a n ed g e
DI R E CT I ONAL

A-Cold-Wall

Abasi Rosborough

JordanLuca

Boris Bidjan Saberi

Ermenegildo Zegna
Blend streetwear with the great outdoors THEME

– Hyb r id looks continue to p r olifer a te on the ca tw a lk. Men a r e – S ome of the looks a r e extr eme a nd a lmost comica l, b ut ta ke
b ecoming mor e a d v entur ous a nd ther e' s no g r ea ter w a y to insp ir a tion fr om the la yer ing , unusua l p r op or tions, utility p ockets
a d d r ess it tha n b y cr ea ting a new look thr oug h b lend ing tw o a nd the v a r iety of textur es
seeming ly d isp a r a te a esthetics
DI R E CT I ONAL

MSGM

Sankuanz

Comme des Garçons

Iceberg

Marcelo Burlon County of Milan


Bring back rad surfer highlighter colours with black CO L O UR

– L ook to la te-19 80s sur f fa shion a nd w etsuits for this colour – Use this colour comb ina tion on lig htw eig ht, b r ea tha b le w ov en
comb ina tion, w hich ha s d omina ted sp or ty styles on the ca tw a lks ja ckets a nd b ea ch shor ts

– Colour -b lock hig hlig hter neons w ith b la ck – Ta ke a mod er n a p p r oa ch b y using neon in a p la cement p r int
DI R E CT I ONAL

Dyne

Y-3

Sean Suen

Arthur Avellano

Iceberg
Freshen-up pastels with Neo Mint CO L O UR

– B uild ing on the success of sha d es of p ink a nd p ur p le, b ut looking – Cur r ently used on mor e d ir ectiona l styles, this colour is set to
d ecid ed ly mor e futur istic, Neo Mint is the la test contend er in the continue a nd g r ow ov er the next few sea sons
ev olution of Millennia l p a stels – Comb ine w ith b lue tones or b la ck for hig h contr a st
DI R E CT I ONAL

Juun.J

Kenzo

Andrea Crews

1017 ALYX 9SM

Sacai
Be seen in hi-vis yellow CO L O UR

– A long -r unning fa v our ite for sp or ts a nd str eetw ea r -led ca tw a lk – Ma ke sur e w ea r er s a r e seen b y using this colour on lig htw eig ht
collections, this tr end continues fr om A/W 18/19 ' s ca tw a lks summer ja ckets a nd w a ter p r oof sp or ty p a r ka s

– Up the tone a nd v ib r a ncy b y a d d ing a futur istic, a cid yellow g low – Ad d hi-v is r eflectiv e ta p e to sleev es for extr a p r otection
DI R E CT I ONAL

Dolce & Gabbana

Wolf Totem

Versace

Jahnkoy

Wood House
Cut-and-paste your way to success PRINT & PA TTERN

– R eminiscent of Web 1. 0 g r a p hic d esig n, the cut-a nd - – Chop p ed a nd sp liced , the key is to ov er la y a w id e a r r a y of
p a ste a esthetic ma kes its w a y to the ca tw a lk g r a p hics in a g r a tuitous d isp la y of ma xima lism

– Use on hea d -to-toe tr a cksuits for full imp a ct – Use b r ig ht, p r ima r y colour s a g a inst b la ck a nd w hite
COMME R CI AL

Off-White

White Mountaineering

Valentino

Wood House

MSGM
Freshen up camo with pop-colour graphic overlays PRINT & PA TTERN

– Ca mo p r int continues to b e a sta p le p r int a t the mensw ea r show s – Up d a te ca mo effects b y using mor e comp lex g r a p hic p r ints a nd
b r ig ht colour s, such a s b lue a nd r ed
– Giv e ca mo p r int a str eetw ea r ed g e b y ov er la ying g r a p hic text in a
contr a sting colour – Use on tr a cksuits a nd lig htw eig ht outer la yer s
COMME R CI AL

Ami Alexandre Mattiussi

Maison Mihara Yasuhiro

Henrik Vibskov

Y-3

Michiko Koshino
Lengthen and loosen for a relaxed summer short KEY ITEM

– L ook to b a sketb a ll shor ts a nd ea r ly-2 000s West Coa st hip -hop – S tyle ov er r unning tig hts to intr od uce a contemp or a r y la yer ing
a s insp ir a tion for this new silhouette system, p er fect for r est a nd r ecov er y

– Use soft, fluid a nd b r ea tha b le ma ter ia ls for ma ximum comfor t – Ma ke sur e this style g oes ov er the knee for a n up d a ted silhouette
DI R E CT I ONAL

Li-Ning

Andrea Crews

Iceberg

White Mountaineering

Vêtements
Colour-blocking and comfort reign on the 1990s tracksuit KEY ITEM

– Emb r a ce loose fits insp ir ed b y 19 9 0s sp or tsw ea r . Use r a g la n – Intr od uce fluor o colour -p op s for a mor e d ir ectiona l ta ke
sleev es a nd v olume to cr ea te this silhouette – B r ing b a ck the 19 9 0s shellsuit w ith b r ea tha b le, lig htw eig ht w ov ens
– Emp ha sise colour -b locking w ith g r a p hic text tha t ha v e a slig ht sheen
COMME R CI AL

Dyne

White Mountaineering

Lanvin

Berthold

Drome
Smarten-up summer parkas KEY ITEM

– In the UK , 2 9 % of the tota l new coa ts for S /S 17 a nd S /S 18 w er e – Use b r ea tha b le, w a ter p r oof fa b r ics tha t p r ov id e str uctur e. Ad d
p a r ka s, ma r king this cla ssic style a d esir a b le p r od uct r eflectiv e str ip s to a id v isib ility

– Mov e tow a r d s clea ner , ov er hea d , shor t-sleev ed op tions – Mod er n neutr a ls such a s d a r k stone a nd lig ht oliv e elev a te styles
DI R E CT I ONAL

Wolf Totem

Bristol Studio

Cerruti 1881

White Mountaineering

Louis Vuitton
Keep it light and breathable with airy sheers MATERIALS

– Almost-tr a nsp a r ent ma ter ia ls a r e used in ma ny collections – Exp er iment w ith d iffer ent constr uctions a nd w eig hts to contr ol
op a city a nd ha nd le, a nd a chiev e d iffer ent looks
– L a yer na no-w eig ht ma ter ia ls und er shor ts or ov er top s, w ithout
a d d ing extr a b ulk – Ad d b r ea tha b le sections of sheer s into outer la yer s
DI R E CT I ONAL

OAMC

Dyne

Boris Bidjan Saberi

Feng Chen Wang

Juun.J
Add texture to technical fabrics MATERIALS

– S heen is seen a cr oss lots of ev er yd a y p ieces ov er the mensw ea r – F a b r ic sur fa ces a r e a lso b r oken d ow n b y enzyme w a shes a nd
show s. Use sub tly on w ov ens for a mod er n look imp er fect d ye techniq ues

– Meta llic a ccents cr ea te a S p a ce-Ag e feel – Use textur ed or meta llic ta p e to cr ea te futur istic p op s
COMME R CI AL

MCM

RECONSTRUCT

Sean Suen

Louis Vuitton

Landlord
Take a tactical approach to pockets DESIGN DETAILS

– Utility a nd str eetw ea r influences a r e noted in the use of p r a ctica l – These p ockets a ct a s p r a ctica l stor a g e tha t ca n hold mor e tha n just
p ockets on top s a nd b ottoms a p hone

– Pla ce functiona l d esig n sta tements on the chest a nd fr ont – Use 3D a r ticula tion w ith help ful zip closur es a nd p a tch p ockets w ith
fla p closur es

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