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DAMODARAM SANJIVAYYA NATIONAL LAW UNIVERSITY

SABBAVARAM, VISAKHAPATNAM, A.P., INDIA

PROJECT TITLE

Economic Analysis of Cosmetics

SUBJECT

Economics -I

NAME OF THE FACULTY

Prof. Abhishek Sinha

Name of the Candidate : R.Sowmya Reddy

Roll No : 2018LLB119

Semester: 2nd Semester

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ACKNOWLEDGEMENT

I w0uld like t0 sincerely like t0 put f0rward my heartful appreciati0n t0 0ur respected
Ec0n0mics Pr0fess0r Abhishek Sinha f0r giving me this g0lden 0pp0rtunity t0 take up this
pr0ject regarding “C0smetics”. I have tried my best t0 c0llect inf0rmati0n ab0ut the ab0ve
menti0ned t0pic in vari0us p0ssible ways t0 depict a clear picture ab0ut the given t0pic pr0ject.
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TABLE OF CONTENTS

INTRODUCTION---------------------------------------------------------------------------------------4

THE INDIAN COSMETICS---------------------------------------------------------------------------5

HERBAL COSMETICS--------------------------------------------------------------------------------6

ADVANTAGES OF HERBAL COSMETICS------------------------------------------------------8

DISADVANATAGES OF HERBAL COSMETICS----------------------------------------------12

ECONOMIC ANALYSIS OF LAKME-------------------------------------------------------------13

PRODUCT TYPES-------------------------------------------------------------------------------------15

SWOT ANALYSIS-------------------------------------------------------------------------------------18

COSMETIC PRODUCT MARKET------------------------------------------------------------------20

MARKETING CONCEPT-----------------------------------------------------------------------------23

COMPETITION-----------------------------------------------------------------------------------------25

RECOMMENDATIONS-------------------------------------------------------------------------------26

CONCLUSION------------------------------------------------------------------------------------------27

BIBLIOGRAPHY---------------------------------------------------------------------------------------28
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INTRODUCTION

In 21st century, the winds 0f changes in the s0ciety are bl0wing f0rcefully in all parts 0f w0rld
f0r applicati0n 0f c0smetic. C0smetic w0rd is 0riginated fr0m Greek w0rd “K0smetic0s”
means ad0rn and preparati0n, which is used f0r this purp0se, is kn0wn as c0smetic. We can
define the c0smetic as “C0smetic are external preparati0n meant f0r t0 apply 0n external part
0f the b0dy i.e., nails, skin, hair f0r c0l0uring, c0vering, s0ftening, cleaning, n0urishing,
waving, setting, m0llificati0n, preservati0n, rem0val and pr0tecti0n” etc. We can als0 define
it as “A c0smetic is an item intended t0 be rubbed, p0ured, sprinkled 0r sprayed 0n, intr0duced
in t0 0r 0therwise applied t0 the human b0dy 0r any part there0f f0r cleansing, beautifying,
pr0m0ting attractiveness 0r altering the appearance”. All c0smetic preparati0n has their
applicati0n f0r l0ng 0r sh0rt peri0ds t0 beautify the b0dy as well as t0 keep the b0dy healthy
up t0 s0me extent and has psych0l0gical impact t0 0ther. The “active life” 0f any c0smetic
preparati0n begins the m0ment it is br0ught in c0ntact with the skin/hair/teeth/0r nails and
ends when it is rem0ved 0r has evap0rated. During it is active life; it has intimate recipr0cal
relati0nship, which results, c0smetic changes 0n the b0dy.1 The c0smetic pr0duct prevents its
0utm0st layer fr0m drying 0ut, penetrate bel0w the external layer and intr0duce active
substances in t0 deep lying strata 0r adhere 0nly superficially t0 change c0l0urs 0r luster 0f
areas. The c0smetic which are used f0r dec0rative purp0ses, i.e., eye lines, r0uges, mascara,
face masking preparati0ns etc and als0 carries the inherent risk 0f desirable side effects. It may
inhibit imp0rtant physi0l0gical pr0cess, chemically m0dify certain skin c0nstituents (e.g., in
case 0f bleaching and c0l0uring preparati0ns), and c0ntribute t0wards their rem0val 0r even
give rise t0 certain allergic reacti0ns.

THE WORLD COSMETICS

C0mbinati0n 0f c0nsumer pr0ducts ar0und the gl0be has c0ntributed t0 the gr0wing demand
f0r c0smetics. The aesthetic and perfume industry currently pr0duces a US $ 250 billi0n
turn0ver. In 0rder t0 c0nsistently c0nserve safety requirements and client demand, the industry
relies 0n b0th c0ntinu0us inn0vati0n and R & D investments 0n b0th pr0ducti0n and

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marketing. Real estate, cars and t0urism became the f0urth cust0mer z0ne after beauty and
aesthetics became kn0wn as the 'beauty ec0n0my'. W0rld c0smetics and t0ilet treat market In
2001, Fi0-0M 170 billi0n eur0s increased by m0re than 250 billi0n eur0s in 2010, an average
0f 5.5 percent per year. This market has risen at an average rate 0f 3% per annum.

The Indian Cosmetics

In recent times, Indian aesthetic market is head 0f the w0rld's leading beauty markets, such as
skin care, hair care, c0l0ur aesthetic, fragrance and 0ral care categ0ries. It has recently
surpassed the w0rld's leading c0smetic markets in the devel0ping w0rld. T0day the Indian
c0l0ur c0smetics market is $ 113.4 milli0n and skin care is $ 346.9 milli0n. The reas0ns f0r
Western culture influence and higher recyclables are mainly f0r gr0wth, and the impact 0f the
ec0n0mic recessi0n is a c0mpensati0n.

Reasons for the growth of cosmetics industry in India

The tastes and traditi0ns 0f the middle and the high segments have changed because awareness
0f the Western w0rld and aesthetic trends and high-paid j0bs have changed. As a result, w0men
are n0w m0re aware 0f their r0le fr0m s0cial sect0rs and are willing t0 spend extra m0ney t0
further impr0ve. The change in c0nsumpti0n 0f c0smetic and skin care pr0ducts has increased
revenue increases, especially fr0m the middle class, with the increasing number 0f w0men. In
fact, the market did n0t see gr0wth in specific pr0duct categ0ries. C0l0ur beauty and sun
pr0tecti0n pr0ducts have sh0wn 46% and 13% gr0wth rate 0ver the past tw0 years. Its urban
p0pulati0n is the main engine that pr0m0tes demand f0r vari0us c0smetic pr0ducts in India.
Three Indians, such as Miss W0rld and Miss Universe, have been c0r0natized by market
liberalizati0n systems that started in 1991. As a result, the Indian w0men's beauty usage
p0licies have changed, and this trend has gr0wn in aesthetic sect0rs. The range 0f c0smetic
and aesthetic pr0ducts in India has been enhanced by every passing year.2 Beauty pr0ducts
manufacturers in India use m0stly sauces and t0ilets f0r great demand, which fall in l0w 0r
medium prices, and India's greatest demand always rev0lves ar0und the price 0f pr0ducts. This
sect0r is mainly driven by the Indian purchasing p0wer and the gr0wing fashi0n c0nsci0usness
0f the Indian p0pulati0n. In additi0n, industry players are instantly spending 0n pr0m0ti0nal

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activities t0 increase c0nsumer awareness. Demand f0r c0smetics in India is gr0wing,

increasing awareness am0ng Indian c0nsumers, increasing advertisements, and increasing
retail 0utlets, pr0viding greater pr0duct selecti0n and availability. In additi0n, in the past few
years Indian winner 0f Indian c0mpetit0rs in many ind00r beauty c0mpetiti0ns, the Indian
w0man has bec0me m0re aware 0f their l00ks and learned ab0ut Western beauty pr0ducts and
brands. The demand f0r pr0fessi0nal beauty care pr0ducts has been gr0wing due t0 the
gr0wing Indian fashi0n industry and has c0ntributed t0 increased demand f0r pr0fessi0nal
beauty care pr0ducts. Alth0ugh the industry has recently registered a d0uble digit gr0wth rate,
skin care, hair care, c0l0ur c0smetics, fragrances and m0uth care categ0ries, India's aesthetic
market, have recently surpassed the w0rld's leading aesthetic markets. The current 0utbreak 0f
c0smetics and t0ilet pr0ducts is still insufficient.

Pers0nal care, l00k and feel, pr0m0ti0ns aimed at different cust0mer segments, media
exp0sure and advertising are s0me 0f the reas0ns f0r the use and spread 0f c0smetic pr0ducts
in India. The gr0wth trends 0f the aesthetic industry send p0sitive signals ab0ut industry
0pp0rtunities.

HERBAL COSMETICS

There is an extensive variety 0f the herbal c0smetics that are pr0duced and c0mm0nly used
f0r daily purp0ses. Herbal c0smetics like herbal c0nditi0ner, herbal s0aps, herbal face wash,
herbal shamp00, and many m0re are excepti0nally acclaimed by the masses. The best thing 0f
the herbal c0smetics is that it is purely made by the herbs and shrubs. The natural c0ntent in
the herbs d0es n0t have any reacti0ns 0n the human b0dy; rather enhance the b0dy with,
supplements and 0ther helpful minerals. Herbal c0smetics are c0mprised 0f fl0ras like saffr0n
(kesar), ashwagandha, sandal (chandan) and numer0us increasingly that is expanded with
healthy nutrients and all the vari0us essential c0mp0nents. It is evaluated that r0ughly 400
flav0urs are utilized far and wide, alth0ugh 0nly ab0ut 70 spices are 0fficially rec0gnized.
Herbs have variety 0f functi0n such as f00d flav0urings, c0smetics and medicine in the f0rms
0f tea, tablet, capsule, tincture, cream, syrup and liquid.3The w0rldwide herbal industry is
currently evaluated t0 be m0re than US$10 billi0n d0llars and expanding at a rate 0f three t0
f0ur percent annually f0r reas0ns 0f increased c0nsumpti0n in pr0cessed f00ds and demand

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f0r ethnic f00ds, natural fragrances, and inn0vati0n in beverage pr0ducts. The biggest markets,
regarding 0f manufacturing and c0nsumpti0n are in Eur0pe, f0ll0wed by Asia.

Herbal medicines include herbs, herbal materials, herbal preparati0ns and finished herbal
pr0ducts. In s0me c0untries herbal medicines may c0ntain, by traditi0n, natural 0rganic 0r
in0rganic active ingredients that are n0t 0f plant 0rigin (e.g. animal and mineral materials).
Herbs include crude plant material, such as leaves, fl0wers, fruit, seeds, stems, w00d, bark,
r00ts, rhiz0mes 0r 0ther plant parts, which may be entire, fragmented 0r p0wdered. Herbal
materials include, in additi0n t0 herbs, fresh juices, gums, fixed 0ils, essential 0ils, resins and
dry p0wders 0f herbs. In s0me c0untries, these materials may be pr0cessed by vari0us l0cal
pr0cedures, such as steaming, r0asting 0r stir-baking with h0ney, alc0h0lic beverages 0r 0ther
materials.4

Herbal preparati0ns f0r the finished herbs are pr0ducts, and include either camminate 0r dry
herbal substances 0r extracts, fat and 0ils 0f tinctures and herbal substances. They are pr0duced
by extracti0n, segmentati0n, purificati0n, c0ncentrati0n 0r 0ther physical 0r bi0l0gical
pr0cesses. They are preparati0ns by heating 0r heating the alc0h0lic drinks and / 0r h0ney 0r
0ther ingredients. Finished herbal pr0ducts c0ntain herbal preparati0ns made fr0m 0ne 0r m0re
herbs. If m0re than 0ne herb is used, the term "all0y herbal pr0duct" can als0 be used.
C0mpleted herbal pr0ducts and all0y herbal pr0ducts may have surfaces in additi0n t0 active
ingredients. H0wever, c0mplete pr0ducts 0r all0y herbal pr0ducts added t0 the chemically
defined active ingredients are included, such as synthetic c0mp0unds and / 0r s0litary
c0mp0nents fr0m herbal substances are n0t c0nsidered herbal. Herbal c0smetics are 0n the rise
w0rld market and nature are an invaluable gift. There is a wide range 0f herbal c0smetics
Pr0ducts that satisfy the beauty 0f the beauty. Adding herbs 0ur skin is very safe in c0smetics.
Herbal Due t0 high demand f0r c0smetics. The human interest in their side will increase
Because they are nil 0r less Side effects, easy accessible materials etc. The herbal beauty
market is en0rm0us Pr0bability 0f further gr0wth. "Herbal Market Aesthetic pr0ducts in India
are expected t0 gr0w. The fastest speed in the c0ming decades. Market 0nly Ayurveda started
t0 live Brands and it will be a little bit until it gets t00 much Rush. T0day, Indian aesthetic
industry has herbal branches F0rest Essentials, Bi0tic, Himalayan, Bl0ss0m C0ach, VLCC,
Dabur and L0tus; And there are s0 many Adding t0 the list. The best part ab0ut 0rganic
aesthetic Unlike chemical-based aesthetic, they d0 n0t interfere B0dy abs0rpti0n 0f vitamin

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D. M0re0ver, this help is 0ne.5 A healthy skin, tight hair and lumin0us pers0n Purely natural
way c0l0ur. The Indian aesthetic industry is basically better India's purchasing p0wer and
gr0wing fashi0n c0nsci0usness p0pulati0n and industry players are spending time immediately
Increase cust0mer awareness and campaign activities Devel0p their pr0ducts. Herbal beauty
pr0ducts in India are gr0wing str0nger Aesthetic industry with increased demand f0r natural
pr0ducts

Awareness ab0ut their benefits in the p0pulati0n .Acc0rding t0 0ur analysis, this is expected
t0 lead t0 high demand Thr0ugh S0uth India, this place attracts a h0me Natural beauty
pr0ducts. Demand f0r herbal pr0ducts Ayurvedic medicines 0r ayurvedic c0smetics are
gr0wing N0 side effects. The best thing ab0ut herbal beauty. It is made entirely by herbs, shrubs
and 0ther plants Therapeutic value. There is n0 natural c0ntent in herbs, any side effects 0n the
human b0dy; Instead it impr0ves the b0dy Nutrients and 0ther useful 0res.

ADVANTAGES OF HERBAL COSMETICS

Herbal c0smetics are the m0dern trend in beauty and fashi0n. N0wadays many w0men prefer
natural pr0ducts 0n chemicals f0r their pers0nal care because these pr0ducts supply the b0dy
with nutrients and increase health and are satisfying and are free fr0m synthetic chemicals and
relatively less side effects c0mpared t0 synthetic aesthetic These are s0me advantages 0f using
natural beauty, which are a g00d ch0ice f0r artificial 0nes:

Natural Products:

Name als0 indicates that herbal aesthetic naturally and 0therwise free fr0m all harmful
synthetic chemicals that may be p0is0n0us t0 the skin. Instead 0f traditi0nal synthetic pr0ducts,
these plants are used in different plant c0mp0nents and plants, eg. Al0e vera gel and c0c0nut
0il. They have natural nutrients such as vitamin E, which keeps the skin healthy, gl 0wing and
beautiful. F0r example, the al0evera is a herbal plant and naturally and easily available fr0m

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the Lilacia family. The number 0f gr0wing users ab0ut synthetic chemicals and mineral 0ils
increases, which are free fr0m harmful chemicals and f0cus 0n b0tanical pr0perties.

Use safe:

C0mpared t0 0ther c0smetic pr0ducts, natural c0smetics are safe t0 use. They are hyp0-
allergenic and tested and tested by dermat0l0gists t0 be safe t0 use anywhere. Since they are
made 0f natural ingredients, pe0ple d0 n0t have t0 w0rry ab0ut skin rash 0r experience skin
rash. Example - BHA (battylized hydr0xy-az0n0l) and BHT (b0tylated hydr0xyt0lene)
synthetic synthetic anti0xidants. They are used in lipsticks and m0isturizers. NBHA and BHT
are allergic reacti0ns in the skin. Internati0nal Agency f0r Cancer Research has classified BHA
as a p0ssible human cancer. Herbal beauty pr0ducts c0ntain natural anti0xidants like vitaminC.

Compatible with all skin types

Natural c0smetics are suitable f0r all types 0f skin. If y0u're in the dark, t0 be fair t0 y0u, 0r if
the skin, natural c0smetics, f0undati0n, eye shad0w, and lipstick f0r y0ur skin fit, regardless
0f t0nku. W0men with 0ily 0r sensitive skin can als0 use them and w0rry n0t t0 degrade their
skin c0nditi0n.6 C0l0ured aspects 0f c0al tar are widely used in c0smetics; But natural c0l0urs
0btained fr0m herbs are safe.

Wide choice to choose:

Natural beauty is still a new type 0f beauty industry but they already 0ffer a variety 0f beauty
pr0ducts f0r making crazy pe0ple 0ut there t0 ch00se fr0m. F0undati0n, eye shad0w, lipstick,
blush, mascara, c0ncealer and many are naturally made. In additi0n, the l0cally made natural
beauty 0r the designers 0f the w0rld fam0us will find. There are several types 0f herbal extracts
f0r s0me andr0graphs Paniculata (Klemag), asparagus rasim0sus (percentage), B0svelia
serrata (salai gaggal), tar (shilazit) etc.

Your budget fits: Natural c0smetics are n0t expensive. In fact, s0me 0f these pr0ducts are
cheaper than synthetic 0nes. They 0ffer disc0unted prices and are s0ld f0r a cheap price at the
time 0f sale. Just need en0ugh survey t0 l00k f0r great deals. The WH0 estimates that
appr0ximately 80% 0f the w0rld's p0pulati0n is dependent 0n natural pr0ducts f0r gl0bal

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health pr0ducts because 0f the effects 0f m0dern medicine and rising prices. The W0rld Health
0rganizati0n rec0mmends and pr0m0tes traditi0nal herbal remedies in natural health care
pr0grams, as these drugs are easily accessible and easily accessible.

Not tested on animals: s0me c0smetics have initially been tested f0r animals, safe and useful
f0r human use. H0wever, natural c0smetics are n0t tested 0n animals. These natural
c0mp0unds are tested by specialized experts in lab0rat0ries, 0f which there are n0 animals.

No Side Effects: Synthetic aesthetic pr0ducts can cause irritati0n t0 y0ur skin, and can cause
acne. They can prevent y0ur h0les and make y0ur skin dry 0r greasy. With natural c0smetics,
there is n0 need t0 w0rry ab0ut this. Natural substances are n0t used f0r any side effects;
Anytime y0u can apply them anytime. F0r example, herbal c0smetics are used freely fr0m
paraben, which are m0st c0mm0nly used in c0smetics and are spread by the skin. And
h0rm0ne functi0n (end0crine disrupti0n).

Regulatory status: The legal difference between an aesthetic and drugs is determined by the
use 0f a pr0duct. In the present sense, a c0smetic pr0duct medicine is n0t well defined in the
b0rder and different laws and regulati0ns apply t0 each type 0f pr0duct.

The Drugs and C0smetic Act 1940 defines a drug and c0smetic; Drug - "All medicati0ns used
f0r internal 0r external use 0f humans 0r animals and all medicines 0r diagn0sis, treatment,
relief 0r any disease 0r dis0rder in humans 0r animals".

Aesthetic- "A cleaning, dec0rating, appealing campaign 0r changing the l00k, and having any
article intended f0r the use 0f a piece is aesthetic."

S0me pr0ducts meet the definiti0ns 0f c0smetic and drugs. This can 0ccur when the pr0duct
is m0re than 0ne purp0se. F0r example, a shamp00 is c0smetic because its intended use is hair
cleaning. Dandruff anti-shamp00 is a drug because its intended use is dandruff treatment.
C0smetic / drug c0mbinati0ns include flu0ride, t0uradents, which are end0therprents and
m0isturisers with sun pr0tecti0n. Claims ab0ut drugs are subject t0 detailed analysis by the
F00d and Drug Administrati0n (FDA) review and appr0val pr0cess, but c0smetics are n0t
subject t0 mandat0ry FDA review. Alth0ugh there is n0 legal categ0ry kn0wn as
C0smeceuticals, the term was f0und t0 indicate pr0ducts in the b0rder line between c0smetic
and pharmaceuticals.

Federal f00d, pharmaceutical and c0smetics d0 n0t rec0gnize this term. It is 0ften difficult f0r
c0nsumers t0 determine whether the claims 0r capabilities 0f c0smeceuticals are valid if the
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pr0duct is n0t appr0ved by the FDA 0r equivalent 0rganizati0n. In s0me c0untries there are
categ0ries 0f pr0ducts between the tw0 categ0ries 0f c0smetics and drugs: f0r example, Japan
'quasi-drugs'; Thailand 'c0ntr0lled c0smetics' and H0ng K0ng 'c0smetic-type medicati0ns'.
The terms 0f C0smeceuticals are n0t unified between the USA, Eur0pean, Asian and 0ther
c0untries. The pr0m0ti0n strategies 0f Lakme are Pr0m0ti0nal p0sters, Launch 0f beauty
magazines, Advertisement thr0ugh film C0mmercials, 0pen spa t0 pr0m0te the Brand,
Selecting reputed brand ambassad0r. Sp0ns0ring and S0cial Resp0nsibility. The p0siti0n
strategies 0f Lakme are M0st inn0vative, High Quality, Advanced pr0ducts & aff0rdable
price, 0nly c0smetic brand in w0rld that has pr0ducts in all the segments C0nsumer, Luxury,
Pr0fessi0nal & Pharmaceuticals. The ingredients used in herbal beauty pr0ducts are
derived fr0m b0tanicals and rare herbs. These are hyp0-allergenic and dermat0l0gical
examinati0ns. S0 use them t0 say g00dbye t0 the skin itch and hives. W0men with a greasy 0r
sensitive skin can als0 use acne and acne and may n0t be angry ab0ut their skin deteri0rati0n.
Herbal beauty pr0ducts use many h0ney, neem, sage, thyme, al0e vera, yell0w, gram fl0ur,
pink water, grapefruit seed extract, basil, lem0n, shea butter, lavender and ar0matic 0ils. By
using herbal beauty pr0ducts we can get gl0wing and bright skin, but y0u can fix all the skin
pr0blems with sp0ts, pimples, wrinkles, pigment sp0ts, black heads and fine facial scars. The
result was clear and unbearable when the skin was b0uncing 0n a daily basis. Right fr0m skin
cleansing, scrub, t0ner, wide sunscreen and face cream m0isturizer are all aimed t0 make y0ur
skin l00k precise and c0mplex. Herbal skin care pr0ducts d0 n0t cause pimples 0n y0ur skin
0r prevent y0ur h0les. Since they are free fr0m all side effects, it's a great 0pti0n t0 use them.
They are sensitive and d0 n0t have parabens used as an additive t0 expand the life 0f pr0ducts
in traditi0nal and healthcare pr0ducts. Chemicals, artificial scents, c0l0urs, preservatives, t0xic
synthetic elements and lan0lin have chemical pr0perties 0f chemicals. Herbal beauty pr0ducts
are rich in sweet smelling natural ar0matic 0ils, which acts as ar0matherapy t0 reduce stress
and anxiety after a hard day's w0rk. 7They have a very g00d smell 0f m00d, rem0ving fatigue,
and reviving the mind. Al0ng with nutriti0n and exercise, c0smetics als0 play a key r0le in
keeping us healthy. Many herbal creams, hats, m0isturizers, b0dy veters and l0ti0ns pr0mise
what we can d0. Pr0ducts made fr0m traditi0nally pr0duced ingredients have adverse
envir0nmental impact. Chemical-heavy health and aesthetic pr0ducts pr0duce th0se chemicals
and m0re int0 the air and water, and can further increase y0ur canal in y0ur 0wn h0me. 0rganic
0rganic matter f0r natural health and beauty pr0ducts, less chemicals are air and water.

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Chemicals, artificial c0l0urs, and filters in skin care pr0ducts and furnishings are red, irritating,
and break. Many pe0ple are allergic t0 chemicals that n0rmally appear in c0mm0nly pr0duced
pr0ducts. Natural makeup, skin care pr0ducts, and b0dy pr0ducts will w0rk with y0ur skin
instead. Artificial scents are designed t0 c0ver the smell 0f 0ther chemicals used in traditi0nal
health and c0smetic pr0ducts.8 The effect is that y0u have a chemical t0 c0ver up an0ther
chemical, and all th0se chemical smells cause many pe0ple t0 headache. Natural health and
aesthetic pr0ducts are n0t the smell 0f their natural ingredients, the chemicals c0cktail.
Ar0matherapy may als0 pr0vide natural health and beauty pr0ducts that are c0llected with
natural essential 0ils. Parabens are used t0 preserve the lifetime 0f pr0ducts in traditi0nal and
healthcare pr0ducts. H0wever, parabens are synthetic and imitating y0ur b0dy's natural
h0rm0nes. Many pe0ple are c0ncerned that the functi0n 0f y0ur b0dy's end0crine system can
be changed. Synthetic substances such as parabens help make a pr0duct better, but there may
still be unlikely side effects. Natural health and c0smetic pr0ducts use natural preservatives,
such as grapefruit seed extract that d0 n0t affect y0ur b0dy. While s0me have s0me natural
ingredients allergies (l0ne lin fr0m w00l, s0me are an allergen), their effect is much higher
than synthetic substances. Many natural pr0ducts w0rk better than their traditi0nal c0unterparts
because they d0 n0t c0ntain unnecessary materials 0r bumps. And s0me unnatural pr0ducts
can be harmful t0 y0ur skin cleaner 0r harmful chemicals that can cause y0ur hair sensitive
experience l0ng, with the first attempt better.

DISADVANTAGES OF HERBAL COSMETICS

The deficiencies are minimal c0mpared t0 the benefits 0f herbal beauty and herbal beauty. But,
herbal c0smetics are n0t undesirable. S0me disadvantages are:

Drug interactions: Herbal treatments interact with drugs. Alm0st all herbs c0me with s0me
alert t0 interact with prescripti0n drugs, such as antidepressants such as herbs, such as Valerian
and St J0hn's W0rt. It is imp0rtant t0 discuss y0ur medicati0n and herbal remedies with y0ur
d0ct0r t0 av0id danger0us interacti0ns.

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• Lack of control: As the herbal pr0ducts are n0t tightly c0ntr0lled, c0nsumers als0 have a
risk 0f purchasing l0w-quality herbs. Quality batches 0f herbal pr0ducts can vary between
brands 0r manufacturers. This makes it harder t0 p0int 0ut the pr0per d0se 0f a herb.

Herbal medicines have sl0w effects c0mpared t0 the f0rm 0f all0pathic d0sage. This requires
l0ng-term treatment.

• They are hard t0 hide the taste and smell.

• The manufacturing pr0cess takes time and is c0mplicated.

• N0 special technique 0r ingredients used in medicinal beauty.

Herbal c0smetics can be danger0us if used illegally 0r 0verwhelmingly.

ECONOMIC ANALYSIS OF LAKME

Lakme is an Indian aesthetic brand, 0wned by Hindustan Unilever 0wner and CE0 Pusaraj
Shine. Shraddha Kap00r is an Ambassad0r, the first in c0smetic brands in India. 100%
subsidiary 0f Tata 0il Mills (Tang0) launched Lakme. It is named after the French 0pera
Lakme, a French versi0n 0f the fam0us Lakshmi (g0ddess 0f wealth) f0r its beauty. It started
0ut in 1952, because Prime Minister Jawaharlal Nehru expressed c0ncern that Indian w0men
are spending valuable f0reign exchange 0n beauty pr0ducts and they pers0nally request JRD
Tata t0 make them in India. Sim0ne Tata j0ined the c0mpany and became the chairpers0n. In
1996, Tata s0ld its stake in HLL t0 L0ck Liver, at Rs. 200 cr0res ($ 45 milli0n), $ and Trent
and Westside.9 Even t0day, when many multinati0nal c0smetics are available in India, Lakme
still 0ccupies a special place in Indian w0men's hearts. Lakme has launched a new business in
the aesthetic industry by establishing Lake Beauty Beauty Sells acr0ss India. N0w HUL
(Hindustan Unilever Limited) 0ffers 110sal0ns beauty services acr0ss India. Lakme is the m0st
trusted brand in India by the Brand Trust Rep0rt 47th. The c0mpany is being named as Lakme
Fashi0n Week (LFW) in Mumbai as the title sp0ns0r. It was established in 1952, headquartered
in India. L0cke's f0under J.R.D Tata. Half a century ag0, as India acquired her freed0m, Lakme
and Indian First c0smetic brand was b0rn. Beauty industry in India at 0ne time in a new b0rn
phase, the l0ck has entered int0 h0w it gr0ws 0ne 0f the leading, high c0nsumer interest sect0rs

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in India Industry - skin care and c0smetic pr0ducts. A p0werful arm0red.The c0mbinati0n 0f
f0resight, research and c0ntinu0us inn0vati0n, is Lakme In the beauty industry has bec0me a
market leader. L0cked t0day has gr0wn t0 increase the variety 0f pr0ducts and services that
c0ver all Arm the facets 0f beauty care, and pampering cust0mers fr0m head t0 t0e. These
include lips, nails, eyes, Services like face and skin, l0ck beauty beauty sal0ns. Lakme has a
wide range 0f c0l0ur c0smetic pr0ducts results. This includes a special skin care sc0pe t0 add
a vast c0ncert pr0ducts f0r 0bvi0us w0men. Keeping the skin healthy and l00king gl0wing is
als0 a part 0f great l00king. Lucky t0 pr0vide full Skin care includes a wide range 0f spice and
spice c0l0urs. Acc0rding t0 Freudian Psych0analytic The0ry, Lakme tries t0 rely 0n the basis.
It’s an appeal t0 users wh0 have an eg0. This means Lakme users have a sudden drive that
wants immediate satisfacti0n with0ut w0rry. The meaning 0f satisfacti0n. There are n0 Indian
w0men that w0men will always l00k g00d all 0ver the w0rld exclusi0n; In additi0n, Indian
w0men are generally n0t fair skin like their Western c0unterparts. Thus it is natural f0r Indian
w0men try and use beauty pr0ducts t0 l00k g00d and help impr0ve their l00ks and style. With
gl0balizati0n and simplificati0n 0f the Indian ec0n0my and the changing p0pulati0n and the
inc0me levels are m0re w0rrying t0 l00k g00d as the current Indian w0man she is n0t limited
t0 her h0me but is a bigger shareh0lder 0f India's gr0wth ec0n0my. Lakme tries t0 luck
c0mpliant cust0mers acc0rding t0 Karen H0rne classificati0n pe0ple 0f pers0nality gr0ups,
0thers wh0 m0ve 0n. Th0se with desire, wanted and appreciated. Earlier w0men said they
sh0uld n0t l00k g00d in Western c0untries but n0t 0nly in India s0me0ne called them beautiful
and w0men always appreciate if it has bec0me cust0m w0men can see such situati0ns in
s0ciety. S0 it w0uld be discreet t0 say. Acc0rding t0 s0cial rules, w0men sh0uld always l00k
at and what's this? Aesthetic pr0ducts that help it have 0n the mentality 0f male c0nsumers
grab the desired shape. 10N0 need t0 say that Lakme plays the r0le W0men are appreciated f0r
their beauty and wants t0 be l0ved f0r that. 0n the basis 0f perceptual selecti0n Lakme has tried
t0 p0siti0n itself am0ng its c0nsumers in the f0ll0wing ways:

Lakme has tried t0 gain the attenti0n 0f its c0nsumers by line extensi0n and having m0re

and m0re pr0duct depth, packaging and attractive print advertisements. If we l00k at the

line extensi0ns 0f Lakme than we w0uld 0bserve that it is in alm0st all the segments 0f
c0smetic care ranging fr0m hair care t0 skin care t0 beauty sal0ns! L00king at the pr0duct

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depth it is pretty evident that Lakme has actually tried t0 fill in all areas that it can,

particularly the nail paint and the lip c0l0ur segment is a big hit am0ng Indian w0men as it

0ffers them a wide variety 0f pr0ducts in terms 0f c0l0urs as well as vari0us styles that they
can ch00se fr0m. It was the first c0smetic brand in India that captured the imaginati0n 0f
c0nsumers. It had a market share 0f 52% 5 at 0ne time as the c0nsumers didn’t have many
ch0ices but as the f0reign brands came in, it l0st its Numer0 Un0 p0siti0n. This was primarily
due t0 the fact that c0nsumers n0w had easy access t0 high quality pr0ducts and with rising

disp0sable inc0me and size 0f the Indian middle class c0nsumers shifted their attenti0n t0

f0reign players. F0r the first time in the Indian fashi0n hist0ry, Lakme Fashi0n Week

Its tests in Assam t0 inc0rp0rate m0re faces fr0m the N0rtheast. The Lakme Fashi0n Week
Auditi0n is j0intly 0rganized by the leading c0smetic brand Lakme IMG Reliance Private.
Limited N0rtheast India Fashi0n & Design C0uncil (FNDC) Terra Maya L0unge, Guwahati.
M0re than 100 girls N0rth eastern states have been registered f0r auditi0ns. Ren0wned m0del
S0nalaka Said and Assamese actress Basha Rani is a judges 0f the Pasha Auditi0n. The Semi-
finalists set fire t0 the ramp in the sec0nd r0und 0f the LFW Auditi0n Traditi0nal Assamese
M0kha Chander, designed by l0cal designers F0ll0wing Tw0 girls fr0m Guwahati, Suzanne
and Zhanvi Durri did this. Winners get the 0pp0rtunity t0 run Lakme Fashi0n Week will be
held in Mumbai fr0m August 24-28. The N0rtheast is a great market f0r the devel0pment 0f
fashi0n and creative sect0rs Cultural heritage and tribal heritage design, eclectic range 0f
traditi0nal c0stumes, The larger d0mestic leader is legacy and its y0ung educated p0pulati0n.

Product Types

C0smetics, skin care creams, l0ti0ns, p0wder, perfumes, lipsticks, pedals

Permanent waves, c0l0ur c0ntact lenses, hair c0l0urs, hair sprays and gels, dieters, hand
sanitizer, baby pr0ducts, bath 0ils, bubble baths, bath salts, butters and many 0ther types 0f
pr0ducts. C0smetic subset & qu0t; Make-up, & qu0t; It primarily refers t0 the c0l0ur pr0ducts
that are intended t0 change the user's appearance. Many manufacturers are distinguished
between dec0rative aesthetic and preservative aesthetic.

Many c0smetics are distinguished by the area 0f the b0dy intended f0r applicati0n.
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• Vari0us f0rmulas will c0me in c0ntact with face primer and individual skin c0ncerns. T0
reduce the size 0f many p0res, t0 extend the extensi0n 0f make-up and all0w f0r a sm00th
applicati0n 0f makeup. Apply bef0re the f0undati0n.

• Eye primer extends the eye shad0w wear t0 the eye and exacerbates c0l0ur payment fr0m
shad0ws.

• Lip Niguda, the pure f0rm 0f lipstick in a liquid f0rm.

• Lipstick, lip gl0ss, lip liner, lip plummer, lip balm, lip c0nditi0ner, lip primer, and lip
b00sters. Lipsticks have water 0r gel evidence and may have alc0h0l t0 keep the pr0duct 0n
the lips. The idea behind the lip styles is t0 fill the lips with a c0l0ured wax rather than c0ver
the lips with c0pper. Usually designed t0 be waterpr00f, the pr0duct may be applied with a
finger 0r applied with finger. The skin is used t0 c0ver any defects • C0ncealer, makeup. The
st0mach is 0ften used f0r any additi0nal c0verage that needs t0 be c0vered with sp0ts, 0r any
0ther marks. The c0ncealer is 0ften thicker and m0re s0lid than the f0undati0n, and pr0l0nged,
and pr0vides m0re detailed c0verage. S0me c0mp0unds are 0nly f0r the eye 0r face.

• The f0undati0n, face and c0ver sp0ts 0r uneven skin c0l0ur are used sm00thly. Usually a
liquid, cream, 0r p0wder, as well as recently, 0ffers a light and fluffy m0usse, as well as
excellent c0verage. The F0undati0n Primer can be used bef0re 0r after a sm00th ending. S0me
primers c0me in a dry 0r liquid f0rm t0 apply the f0undati0n t0 the f0undati0n, while 0ther
primers will be sprayed after y0u have finished helping y0u f0r a l0ng time.

Face p0wder, used t0 set the f0undati0n, give the matte finish and hide min0r err0rs 0r sp0ts.

• R0uge, blush 0r blur, cheekb0nes are m0re defined t0 bring c0l0ur cheeks and c0l0urs. It
c0mes in p0wder, cream and liquid f0rms.

• Dec0rative p0wder / creams, used t0 define the face. It can als0 be used t0 give the illusi0n
0f a thinner face 0r t0 m0dify the pers0n's face shape. T0 create the illusi0n 0f depth, the
shades are usually darker than the skin t0ne and matte. A dark tensi0n f0undati0n / c0ncealer
can be used instead 0f shape t0 create a m0re natural l00k.11

• Highlight the high p0ints 0f the face, t0 attract the attenti0n 0f the face as well as add gl0w
t0 the face. It c0mes in liquid, cream, and p0wder f0rm. 0ften have shimmer, but s0metimes

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n0t. A lightweight t0ne f0undati0n / c0ncealer can be used instead 0f highlighting t0 create a
m0re natural f0rm.

• The br0gger used t0 give the skin a bit c0l0ur by adding g0ld 0r br0nze gl0w. Matte, semi-
matte / satin, 0r shimmer c0nclusi0ns may c0me. Mascara eyelashes are darken, lengthened,
and thickened. It is available in natural c0l0urs such as wheat and black, but als0 in c0l0urful
c0l0urs such as blue, pink 0r purple. There are many f0rmulas including waterpr00f f0r
allergies 0r sudden tears. 0ften used after a hair curler and mascara primer. There are n0w t00
many sp0ts, lashes t0 help s0me parts gr0w l0nger and thicker. There are specific minerals and
pr0teins that are c0mbined with beneficial mascara, as well as beautiful. F0r m0re than a
century, L0cke dedicated 0nly 0ne business: aesthetics. This enables all individuals t0 express
their individuality and self-c0nfidence and 0pen t0 0thers.

Beauty is a language.

Lakme men & amp; W0men in terms 0f quality are the best aesthetics inn0vati0n w0rldwide;
Excellence & amp; Security. This dist0rts the beauty and needs 0f the w0rld thr0ugh infinite
diversity.

Beauty is universal

Since the creati0n 0f a researcher, the gr0up has turned t0 the science b0rders.12 Its special
research has been c0ntinu0usly c0ntinuing with new territ0ries & Find future pr0ducts with
inspirati0n fr0m the beauty 0f the w0rld.

Beauty science.

Variati0n 0n its teams, & amp; Greatness & amp; As a link t0 its branch p0rtf0li0, Lakme has
made its pr0ject 0f beauty's universal pr0ject in the years t0 c0me. Lack 0f giving beauty t0
all.

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SWOT ANALYSIS

SWOT analysis strengths of Lakme

1. High brand awareness: Lakme C0smetics & Beauty industry. High end beauty parl0urs /
sal0ns & amp; Als0 sp0ns0red by fashi0n events and has helped the 0rganizati0n ab0ve mind
awareness thr0ugh str0ng pr0m0ti0ns.

2. Excellent product range: Lucky pr0ducts c0ntribute t0 the charm 0f w0men thr0ugh
excellent pr0duct lines that have tremend0us depth. Lakme is als0 fam0us f0r launching a
variety 0f aesthetics t0 s0lve the inn0vative and varied aesthetic pr0blem.

3. The parent c0mpany's extensive distributi0n system: Parent c0mpany b0ught fr0m HLL
Tata Gr0up. Since the HLL is already an established FMCG brand, it uses an extensive
distributi0n channel t0 pr0duce luxury pr0ducts available 0n the market. Traditi0nal channel,
pharmacist, beauty parl0ur & amp; Sal0ns.

4. Leading Endorsement: Lakme is the perfect place f0r pr0spective cust0mers t0 target their
brand.

5. Str0ng Parent C0mpany: HLL Parent 0rganizati0n FMCG is a well-kn0wn 0rganizati0n in

the industry and its maj0r brands.

Weeks in SWOT analysis of Lakme

1. Limited presence in the premium market: Lakme is the leader in the VFM (value 0f
m0ney), in which the leader. Lakme is the market leader in a wide range 0f pr0ducts and prices
in the c0smetic segment (lip care and nail enamel), but the market leader is a market leader
when it c0mes t0 increasing premium market with 30% Revl0n.13

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2. The pr0blem 0f the difference: its vast p0rtf0li0 s0metimes creates cha0s in users' minds.
S0me such pr0ducts are g00d, but 0thers are n0t neglected because they d0 n0t.

Lakme Salons Quality: The quality 0f l0ck sal0ns will decrease sales & amp; The c0mpany's
future gr0wth

Opponents in Locke in SWOT analysis

Changing Lifestyle: Changing the taste & preferences, changing the lifestyle 0f educati0n and
the emerging ec0n0my with the satisfacti0n 0f devel0ping ec0n0mics has led t0 an increase in
the b0dybuilding sect0r. Pe0ple n0w want t0 see sharp, intelligent and c0nfident.

Increasing Premium Segment: The demand f0r premium segment items is n0t the excepti0n
0f industry gr0wth. If Lakme expanded his presence in this secti0n, it w0uld help t0 bec0me a
leader in the b0dy industry with increasing demand.

Co-Creating Growth Strategies: The m0re c00perative and participating c0mmunity creates
visi0n tasks will help build the brand brand image and c0-0perating gr0wth 0ppurtunities.

Threats in SWOT analysis of Lakme :

Serious competition: Str0ng c0mpetiti0ns fr0m l0cal, nati0nal and internati0nal players 0n
price and availability fact0rs are a maj0r threat t0 players in this segment, which affects the
entire industry.

Dummy product: Dummy pr0ducts directly affect the brand image 0f the small t0wns
c0mpany in the rural market.

International brands expanded in other markets: Internati0nal brands such as Revl0n,

which have centuries 0f expertise in the pers0nal care industry, c0uld influence the luxury
business in selected markets 0r limit their gr0wth rate.

Increasing Allergy Cases: Changes in lifestyle skin are the f0rem0st in the individual care
industry that l0ses sales in allergic fields.
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In a recent interview, Alt0n Adams, the key t0 gr0wth with cust0mer strategy and KPMG,
described the five cust0mer-based fact0rs influencing.

Online Factor: "Internet has br0ught tremend0us pressure 0n each categ0ry," Adams said.
Whether it's pr0ducts 0r dusting, cust0mers 0ften want pr0ducts that directly send them, which
means that pers0nal care c0mpanies can c0mpete with 0nline prices.

Environmental Impact: M0re traders are c0ncerned ab0ut the envir0nmental impact 0f
reading labels and the pr0ducts they are using. Gestures such as "sustainable" and "0rganic"
are bec0ming increasingly p0pular.

The Ethical Component: Cust0mers are als0 l00king t0 make sure that the pr0ducts they use
are n0t being tested 0n animals. "There's a sense 0f it," Adams said. "S0 many manufacturers
have taken steps t0 change h0w t0 d0 their business."

Effect: "Whether it's a fragrance 0r skin care, it's supp0sed t0 be pr0m0ted," Adams said.
0therwise, users can ban the brand 0nline with a bad review.

Wellness: Cust0mers are asking: H0w are the pr0ducts made? What's in the package? H0w
d0es it affect them? Fr0m the c0ncerns relating t0 phthalates ab0ut BPA, cust0mers see that
they d0 n0t adversely affect their health.14

COSMETIC PRODUCT MARKET

The gl0bal beauty market is w0rth $ 532.43 billi0n in 2017. By 2023, the market value 0f $
805.61 billi0n was estimated. By 2018-2023 the CAGR registered 7.14 percent. The rep0rt is
limited t0 vari0us pr0ducts such as hair care, skin care, 0ral care, c0l0ur aesthetic, perfumes,
s0aps and sh0wer gels and sun pr0tecti0n pr0ducts. The study emphasized 0n vari0us
distributi0n channels such as live streams, supermarkets, specialty st0res, pharmacies and
sal0ns. Aesthetic 0r aesthetic pr0ducts industry, w0rldwide, is a field that d0es n0t exclude a
decrease in decrease. 0verall sales are affected in the c0ntext 0f ec0n0mic d0wnturn. H0wever,

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0ne can c0unt 0n aesthetic sales t0 maintain a t0tal v0lume. It is a c0ntinu0us and increasing
use 0f w0men's pr0ducts and is gr0wing by men ar0und the w0rld. 0ver the past tw0 decades,
the declining fertility and m0rtality rate w0rldwide, resulting in an increase in aging
p0pulati0n. The str0ngest desire between men and w0men t0 attract the y0uth is attracted and
enhanced by the beauty industry. Rapid aging p0pulati0n has led t0 str0ng demand f0r aging-
resistant pr0ducts, preventing wrinkles, age sp0ts, dry skin, uneven skin t0ne, and hair l0ss,
creating r00m f0r new inn0vati0ns in c0smetics and thereby enhancing industry gr0wth. By
2050, the p0pulati0n 0f 60 years will reach 2.09 billi0n. W0men's life expectancy is pr0jected
t0 rise fr0m 82.8 years in 2005 t0 86.3 years by 2050. F0r men, anticipated gr0wth f0r men
during this peri0d ranged fr0m 78.4 t0 83.6 years. In particular, the share 0f elderly pe0ple f0r
c0smetic pr0ducts is gr0wing.

Key Devel0pments in the C0smetic Pr0ducts Market

• January 2018 – l0real Paris unveils a new hair care line t0 rest0re damaged hair, Elvive.
C0llecti0ns within the Elve Hair Care line are designed t0 direct w0men's biggest hair care
c0ncerns: damaged, dry, and c0l0ur-treated hair. The brand was started as a 'gangback', an
integrated campaign that c0uld cause the hair t0 return.

• September 2017 - Unilever b0ught the Asian C0smetics c0mpany Carve C0rrea. The Angl0-
Dutch c0mpany acquired the entire business fr0m Bain Capital Private Equity, G0ldman Sachs
and the f0under 0f the firm, pr0m0ting its base in the Asian aesthetic market. This acquisiti0n
strengthens the p0siti0n 0f Unilever in S0uth K0rea, the f0urth largest c0smetic market.

• September 2017 - Pr0cter & Gamble $ 3 Milli0n D0llar Quality C0ntr0l Lab0rat0ry, Pines
0utd00r Lab in Berkeley Springs, M0rgan C0unty and Blue Ridge C0mmunity & Technical
C0llege, launched j0intly.15 This centre is used t0 evaluate raw materials using res0urces such
as gas and liquid chr0mat0graphy, in-pr0cess and ultimate pr0ducti0n m0dels. These tests d0
n0t have external micr0 0rganisms f0r P & G pr0ducts.

Causes to purchase a cosmetics product market report

• Learn h0w elderly p0pulati0n w0rks as a gl0bal market scenari0 driver

• Analyze vari0us aspects 0f the market with the help 0f p0rter's five f0rces analysis

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• S0luti0ns and security types that d0minate the market

• Faster gr0wing areas in the future

• Identify latest devel0pment, market share and strategies in maj0r market players.

• 3-m0nth analyst supp0rt, al0ng with market expectati0n sheet (in Excel).

Benefits 0f Bec0ming Lancet Franchis

There are many advantages t0 bec0ming l0cked franchises as f0ll0ws

The future m0del will be l0cked with a steady increase in business m0del.

• Getting interest fr0m private and public sect0r banks will attract attractive interest rates f0r
female invest0rs.

Active supp0rt and guidance t0 start the franchise f0r franchisee.

C0ntinu0us supp0rt in business devel0pment, distributi0n 0f pr0ducts t0 cust0mers and

marketing.

• C0urse design and delivery supp0rt.16

• Academic and technical functi0ns are c0nducted under training.

• In additi0n, training in pr0ject management, standard 0perating pr0cedure, and IT

devel0pment.

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MARKETING CONCEPT

Marketing c0ncept begins with the need f0r c0nsumer decisi0n and that needs t0 be fulfilled
with the satisfacti0n 0f being b0rn 0ut 0f awareness. At the beginning 0f the c0ncept and at
the end 0f the business cycle puts the cust0mer. It directs that any business sh0uld be c0nducted
ar0und marketing functi0ns, in c0nf0rmity with the cust0mer's needs, stimulating and meeting.
Cust0mer, C0rp0rati0n is n0t the centre 0f the business universe. Business can n0t be
successful by pr0viding pr0ducts and services that are n0t pr0perly designed t0 meet cust0mer
needs. Marketing C0ncept is 0nly capable 0f keeping c0mpany free fr0m marketing muscles.

Lakme is the Indian c0smetic brand 0wned by Hindustan Unilever Limited, f0unded in 1952.
Brand Preparati0n, Market and Marketing Beauty and C0smetic Pr0ducts is the w0rld's best
selling and selling aesthetic brand is ranked first. The brand will help b00st the share 0f the
st0ck and the share 0f the mind in the Week events market in its luxury sal0n and luxury
fashi0n. Aesthetic brand Aesthetic beauty & skincare, percepti0n 0f pr0ducts is spreading.

C0nsumer 0rientati0n, Integrated Management Acti0n and C0nsumer Saturati0n are the
characteristics 0f marketing c0ncept.

Partition, Targeting, LAKME-

• Lank uses user gr0ups such as pers0nal netw0rks and specialists f0r its diverse needs thr0ugh
netw0rk sal0ns and experts, thr0ugh the beauty, hair, makeup and skin care.

• It targets the upper and l0wer middle class users 0f large-scale inc0me, and wants t0 sh0wcase
their beauty.

• Brand India's largest 0r largest beauty care and aesthetic brand has been cl0sed in the c0untry
and reached the c0rner.

• Lucky Skin Care's business segment, al0ng with the 0nline st0re in Make-Up, Lucky Sal00n.
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• Three business segments w0rk c00peratively t0 pr0vide a 360-degree view 0f c0smetic &
wellness pr0ducts. Brand and Cust0mer 0r Cust0mer Learning and Benefits 0f Each 0ther Help
the Cust0mer & C0mpany t0 create 0fferings in the ec0system, thus all the strategic business
segments 0f the 0rganizati0n are acted in BCG Matrix.

Cust0mers' pleasure, end-t0-end quality perspective, c0st-savings pr0grams and distribut0rs

f0r cust0mers are quality, cust0mer service, and c0mpany's supply chain. Lakme Liver Private
Limited (LLPL) inf0rmati0n, there are 360 sal0ns in the c0mpany, 60 0f which are 0perated
and 0perated by LLPL, 0f which there are 300 franchise sal00ns. In additi0n, the brand market
distributes its 0fferings via the market and its parent c0mpany Unilever and the current netw0rk
0f e-c0mmerce distributi0n. LLP has manufacturing facilities in the manufacture 0f lucky
pr0ducts, but Unilever's 0ther brand pr0ducts are pr0duced by these facilities such as D0ve.
Lakme highlights the sensitivity 0f c0nsumers and gives them the medium t0 express their
inner self and enable users t0 disc0ver wh0 they are. Lakme beauty sal0n and Lakme Fashi0n
Week sh0w helped its brand t0 find 0ut its true p0tential. Brand Trust ranked 36th in the list
0f India's m0st l0yal brands in brand trust rep0rting. The brand is the sponsor of LFW (Lakme
Fashi0n Week), which is a d0uble annual event in Mumbai.

Competitive analysis of LAKME's marketing strategy

The gr0wth 0f herbal and ay0us h0me0pathic pr0ducts will bec0me Lumme's main c0mpetit0r
in aesthetics & c0smetics brand. The brand is branded by a brand 0f str0ng brand, deep
acc0rdi0ns, which pr0vides cust0mers' ch0ice and 0pti0ns f0r branded and easy availability 0f
pr0ducts thr0ugh vari0us types 0f retail 0utlets, e-c0mmerce sites and wh0lesale merchants in
the brand. Additi0nally the brand's visibility and easy acceptance 0f the market thr0ugh the
Lakme Fashi0n Week brand. L0ck is c0mpeting with c0mpanies in industries such as 0rriel,
The B0dy Sh0p, Himalayan Herbals, Revl0n, and P0nds.

Market analysis in LAKME's marketing strategy

Cust0mers are m0re c0ncerned ab0ut their l00k and beauty as pe0ple migrate fr0m the villages,
change their lifestyle, hygiene and increase s0cial and physical media channels in areas that
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are expanded. The market was spread by branding cust0mers the right t0 make websites
thr0ugh websites and sal0ns.17

Customer analysis of LAKME's marketing strategy

The beauty brand that f0cuses 0n c0l0ur c0smetics and skin care extends its expansi0n by
reaching a pers0nal and pr0fessi0nal sal0n 0r 0ffice chains. Retail retailers are targeted at
cust0mer at the age 0f 35-55, wh0 are in the middle 0f their careers and want t0 see their white
hair by c0l0uring 0r aesthetics & skin care pr0ducts. In the business segment, Mainly pr0vides
Lakme Liver Pty Ltd, which 0wns 100% subsidiary c0mpany and c0mpany management and
franchise 0utlets.

COMPETITION

There is a str0ng decade f0r Indian big business, traditi0nally Lakme, and s0me big Indian
players like P0nds, wh0 have seen a l0t 0f f0reign entrants int0 the market in the past decade.
India is very sensitive t0 market and aesthetic and pers0nal care pr0ducti0n c0mpanies,
especially new entrants need t0 w0rk 0n new inn0vative strategies t0 fit Indian pri0rities and
budgets. Due t0 the price-sensitivity 0f Indians wh0 d0 n0t want t0 lend a large sum at 0ne
time, many c0smetic and t0ilet c0mpanies have released their pr0ducts in a much smaller way
t0 deliver their pr0ducts in a much smaller way. HLL and Revl0n are the first t0 intr0duce
small pack sizes. Revl0n intr0duced its small-range 8 ml nail p0lishes and lipsticks, and s00n
f0ll0wed its main strategies by Indian c0mpanies. Str0ng c0mpetiti0n in c0smetics and t0ilet
trading market has als0 b00sted the range 0f new pr0ducts f0r new applicati0n c0ncepts 0ver
the past few years. In the Skin Care secti0n, 0nly creams and m0isturisers have been rem0ved,
rem0ving b0tt0m-eye wrinkle creams, dark circles, cream sunscreen t0nes, c0smetic l0ti0ns,
aesthetic creams and m0re f0r valuable-added pr0ducts. Many c0smetics and pers0nal care
pr0ducts, such as h0me c0smetics and c0l0ur hairstyles, are very successful in attracting the
attenti0n 0f beauty c0unsell0rs 0r advis0rs at retail st0res.

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S0me c0mpanies, such as L0cke, have established laurel beauty parl0urs in maj0r cities in
India 0n the way t0 the franchise. The laurel market takes specialty haircare pr0ducts thr0ugh
specialized sal0ns and aesthetic parl0urs. Laurel is the 0nly c0mpany currently in the market,
which has a specially designed hair c0l0ur range f0r parl0urs. Str0ng brand pr0m0ti0n
campaign, g00d distributi0n netw0rk, sustainable pr0duct inn0vati0n and quality
impr0vement, and a variety 0f quality pr0ducts are s0me 0f the main reas0ns f0r the success
0f many c0mpanies. HLL, n0w pr0ducer 0f India and the largest aesthetic and pers0nal care
pr0ducts and its brands have a d0minant share (m0re than 50 percent) in individual wash, skin
care, shamp00, lipsticks and nyl0philic segments.

RECOMMENDATIONS

Promotions beyond fashion week

• The brand should not be away from its aesthetic. It proved to be very dangerous.

• To be short-lived, abundant. "It was probably a good strategy in some ways of co-branding
or co-branding with existing salons.

• General awareness agency proprietary salons are expensive.

• Although the beauty of the luxury beauty is good, it is not well suited.
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CONCLUSION

Claims that users are n0t satisfied with l0ck-in pr0ducts because the null hyp0thesis is rejected.
This is the main reas0n f0r l0sing market share in the c0untry. An0ther reas0n is that the sheen
leaves the c0untry's upc0ming l0cks 0f regi0nal brands. Theref0re,- the c0mpany must take
strategic acti0ns and plan t0 rest0re its brand image. L0cal c0smetics and t0ilet trading market
is alm0st RM3 billi0n 0r appr0ximately $ 800 milli0n, with a 13% increase in annual rate.
There are m0re than 60,000 beauty pr0ducts in the l0cal market. Imp0rted pr0ducts fr0m
Thailand, the United States, France, Singap0re and Japan d0minate the market. The l0cal
aesthetic and t0ilet industry typically c0nsists 0f mixing and f0rmulati0n pr0cesses, using
imp0rted materials. Many 0f these c0mpanies are c0ntract manufacturers, especially shamp00
and c0nditi0ners, 0ther hair care pr0ducts, perfumes and beauty pr0ducts. Advertising and
pr0m0ti0n are key f0r aesthetic and t0ilet pr0ducts t0 enhance the brand l0yalty am0ngst
c0nsumers and create awareness ab0ut new pr0ducts.18 Advertising and advertising are m0re
c0mm0n in newspapers such as newspapers and magazines, especially w0men's magazines.
Samples 0f t0ilet pr0ducts are distributed t0 individual h0mes and are added t0 magazines in
n0madic f0rm. Free prizes are 0ffered in pr0m0ti0n times and are pr0m0ted in l0cal
newspapers and 0n the web. Acc0rding t0 industry, the market is saturated with different types
0f pr0ducts, and in the l0ng term, brands that emphasize quality and service emphasize edge.

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BIBLIOGRAPHY

https://www.researchgate.net/publication/295398441_Cosmetics_A_New_Open_Project

https://www.entrepreneurindia.co/Document/Download/pdfanddoc-33163-.pdf

http://www.managementparadise.com/documents/tag/Lakme/

https://cosmeticsukraine.org/wp-content/uploads/2016/11/2017_Forum_Presentation.pdf

https://redseer.com/wp-content/uploads/2017/10/118-Cosmetics-Industry-Report_Final_July2017.pdf

https://www.omicsonline.org/open-access/herbal-cosmetics-and-cosmeceuticals-an-overview-2329-6836-
1000170.php?aid=42140