DATA ANALYSIS &

INTERPRETATION

Q.1 How long has you been associated with KMBL?

0-2 10%

2-4 15%

4-5 25%

5 and above 50%

10%

15%

50%

25%

0-2 2 to 4 4 to 5 5 and above

Interpretation

Most of the customers were associated with KMBL from a very long

time.
Q.2 What type of service are you availing from KMBL?

CASA 30%

Mutual Fund 15%

SIP 10%

Insurance 15%

Stock Banking 10%

E-Banking 20%

20% CASA
30%
Mutual Fund
SIP
10%
Insurance
Stock Banking
15% 15% E-Banking
10%

Interpretation

The majority of the customers opted for the CASA followed by the E-Banking service.
Q3. How many members of your family are availing services of KMBL?

1 40%

2 15%

3 10%

4 7%

More than 4 3%

None 25%

Column1

1 2 3 4 More than 4 None

Interpretation

Majority of the respondents told that 1 member is availing the services

from KMBL.
Q4.How far are you satisfied with the services of KMBL?

A) CASA

Highly Satisfied 60%

Satisfied 20%

Neutral 15%

Dissatisfied 5%

Highly Dissatisfied 0%

B) Mutual Funds

Highly Satisfied 50%

Satisfied 35%

Neutral 12%

Dissatisfied 3%

Highly Dissatisfied 0%
C) SIP

Highly Satisfied 65%

Satisfied 25%

Neutral 5%

Dissatisfied 5%

Highly Dissatisfied 0%

D) Insurance

Highly Satisfied 60%

Satisfied 30%

Neutral 6%

Dissatisfied 4%

Highly Dissatisfied 0%
E) Stock Banking

Highly Satisfied 60%

Satisfied 20%

Neutral 15%

Dissatisfied 5%

Highly Dissatisfied 0%

CASA Mutual Funds SIP Insurance Stock Banking

20%
60% 5%
15%

30%
60% 4%
6%

5%
25%
65% 5%

12%

50% 35% 3%

15%
60% 5%
20%
0%
HIGHLY SATISFIED NEUTRAL DISSATISFIED HIGHLY
SATISFIED DISSATISFIED

Interpretation

Majority of the respondents told that they are highly satisfied from all the

services from KMBL.

Q5. Which is the most appealing features of services offered by KMBL for your satisfaction?

CRM 30%

Promptness 20%

Use of latest and advanced technology 10%

New offerings according to the customer’s 15%

need

All of the above 25%

CRM

Promptness
25%
30%

Use of latest and

advanced technology
15%

20% New offerings according

10%
to the customer’s need

All of the above

Interpretation

Majority of the respondents told that they are appealed from the CRM as

well as followed by all of the options given to them.

Q6.What is the area where you you think improvement is required ?

CRM 20%

Promptness 18%

Use of latest and advanced technology 25%

New offerings according to the customer’s 35%

need

All of the above 2%

CRM

2% Promptness
20%

35%
Use of latest and
advanced technology
18%

New offerings according

25% to the customer’s need

All of the above

Interpretation

Majority of the respondents told that they are think that improvements

are required in New offerings according to the customer’s need.

Q7. Would yopu like to suggest anyone known to you to go for KMBL?

Yes 75%

No 25%

Yes No

Interpretation

Majority of the respondents told that they would recommend their

known person for KMBL.

Q8. Do you use 811 facility of KMBL?

Yes 60%

No 40%

Yes No

Interpretation

Majority of the respondents told that they use 811 facility of KMBL.
Q9. Are you satisfied with this 811 Facility of KMBL?

Highly Satisfied 60%

Satisfied 20%

Neutral 15%

Dissatisfied 5%

Highly Dissatisfied 0%

Highly Satisfied Satisfied Neutral

Dissatisfied Highly Dissatisfied

Interpretation

Majority of the respondents told that they are highly satisfied from 811

facility of KMBL.
Q10. Do you use KMBL app?

Yes 80%

No 20%

No
20%

Yes
80%

Interpretation

Majority of the respondents told that they use App of KMBL.