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In contemporary societies the importance of the mass media and in

particular of television, and digital media is increasing These influence


the way people act or think, manages to modify the way men know and
understand the reality that surrounds them.

The content of the media has a great social responsibility to inform and
educate society with ethics and morals, but I think that today it is an
ideal, because much of the content that is issued, is distorted
information at the convenience of the oligarchy that has power over the
means of communication, no matter how harmful or true the
information may be, They have the possibility of giving people the
message they want and not necessarily the one that suits the
citizenship. Their economic and political interests prevail over their
obligation to inform and serve society.

The media offer patterns of behavior, models, attitudes and activities


that are part of the often individualistic, aggressive and superficial
behaviors in which most children, youth and adults are involved.

GENESIS CABAS MONTERO


INGLES

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