Vision
To provide visionary services and dynamic banking solutions to cater the needs of all
our stake holders
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Mission Statement
To develop Soneri bank into an aggressive and dynamic financial institution having
the capabilities to provide personalized services to customers with cutting edge
technology and a wide range of products, and during the process to ensure
maximum return on asset with ultimate goal of serving the economy and society.
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Executive Summary
Economy of a country depends on many factors and keeps on fluctuating as a result of
slight differentiation in any of the constituting factors. Among all the instruments required
to control these factors are the banks. Pakistan has been furnished with a vast variety of
banks both in private and government sector and there is also a increasing no of local
and international banks. Of these banks Soneri bank is one of the prominent banks in
private sector of Pakistan. It started its operations on September 28, 1991 and since
then it has been spreading its services country wide and it has been quite successful in
reaching the masses even in the remote areas. It is currently operating with 119
branches throughout out the country. The philosophy of Soneri bank is to serve the
nation at the lower levels and also to help the local industries whether of small or
medium sizes. Quite recently Soneri bank has also ventured in Islamic banking as well
as in agriculture banking.
Agriculture banking is also of vital importance at Soneri bank that is why the
extension of branches is balanced in cities as well as in villages. The Pakistan credit
rating agency (PACRA) has maintained banks credit rating at ‘AA’ for the long term and
‘A1+’ for the short term and ‘A+’ for term finance certificates reflecting banks well
maintained risk profile. In recent economic recession Pakistan’s economy also faced
certain jolts due to global slowdown coupled with high costs of imports, inflationary
pressures and other such factors. But despite all hurdles, due to prudence in liquidity
management Soneri bank has remained a net lender in the market and it has also
maintained a comfortable level of advance to deposit ratio.
Soneri bank is now expanding the circle of its services and it has issued visa
debit card that is accepted at more than 24 million Visa outlets. Soneri bank also has
correspondence in foreign countries with most of the major banks including Citi bank,
Standard chartered, HSBC, ABN Amro, Bank of America, Bank of New York and Bank of
Australia etc. Soneri bank is also home to people wanting to adopt a banking career and
also to growth oriented employees. That is why it urges people both inside and outside
the organization to take tests that are strictly prepared keeping in mind the need for
potential workforce and every employee is given the opportunity to take the test. Those
who are successful are then given the required training to serve the customer in a highly
professional manner and growth opportunity for such employees is very high.
Over the years Soneri bank has been working in stiff competitive banking
environment of Pakistan and it has been making its ground among all the giants. It is
one of those banks in Pakistan which are equipped with latest banking charisma.
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The Organization Introduction
Economy of a country has some very dominant factors in its manipulation.
These factors like the currency, inflation, interest rates, circulation of money as well
as people’s buying powers are handled through means of different policy
instruments. Banks are one such example of these instruments. A bank in theory is
defined as “A bank is a financial institution licensed by government. Its primary
activities include borrowing and lending money.
One such bank is Soneri bank. Not quite old, Soneri bank has soon achieved
a sound place in the banking industry of Pakistan and it is quite dominant in the SME
sector. Incorporated on September 28, 1991 the first branch of Soneri bank formally
opened doors in Lahore on April 16, 1992 followed by Karachi on May 2, 1992. The
bank now operates with 119 branches all over Pakistan including the Northern
Pakistan where up till now no other private bank has started operating. Soneri bank
not just believes in increasing the no. of branches. The expansion of branches is
based on a policy of maintaining a balance between the urban and rural areas with a
view to offering the services even in the remote areas of Pakistan. Pleasant and
sophisticated environment has been provided in the branches. The main essence of
the banking environment is to cater the banking requirements of small and medium
sized entrepreneurs, providing them qualitative and competitive services with
emphasis on encouraging exports. Nearly 40 percent of the credit portfolio of Soneri
bank is related to the export financing and credit decisions are taken within 48 hours
of the request of the customer.
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The Bank operates in four segments: corporate finance, trading and sales,
retail banking and commercial banking. Corporate finance includes syndicated
financing and services provided in connection with mergers and acquisitions,
underwriting, privatization, securitization, research, debt, equity, syndication, Initial
Public Offering and secondary private placements. Trading and sales segment
includes fixed income, equity, foreign exchanged, commodities, credit, funding, own
position securities, brokerage debt and prime brokerage.
Retail banking segment includes retail lending and deposits, banking services,
private lending and deposits, trust and estates investment advice and
merchant/commercial/corporate cards. Commercial banking includes projects
finance, real estate, export finance, trade finance, factoring and leasing. The bank is
looking forward to attain further growth through activating the areas of Agricultural
Credit.
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Corporate Information
Board of Directors Auditors
Chairman A.F. Ferguson & Co.
Mr. Alauddin Feerasta Chartered Accountants
Registered Office
RUPALI HOUSE 241-242, UPPER MALL SCHEME
ANAND ROAD, LAHORE – 54000
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Organizational Structure
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Middle and Lower Management
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Branch Structure (Hierarchy)
Chief Manager
Senior
Manager
Cashier J.O
Advances
CD OG-3
Incharge International
OG-1 Banking OG-
2
Assistant
Account
Opening International
OG-1 Banking OG-
3
Account International
Opening Banking J.O
OG-2
Clearing &
Remittance
Typist System N.C.S
J.O
J.O Administrator
J.O
SVP 1
VP 1
O.G-1 4
NG
TH
RE
AF
ST
ST
F
O.G-2 2
O.G-3 4
J.O 7
Assistant 1
Massenger 1
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1. Accounts Department
2. Cash Department
3. Remittance
4. Agriculture Department
5. Credit Department
7. Foreign Trade
8. Islamic Banking
1. Accounts Department:
Accounts department is the first way of communication and interaction
between the bank and the customers. It is because the bank has to deal with two
types of customers. One type consists of those customers who are called as the
walking customers. These are not the potential customers of the bank. They just
walk in casually to grab some information or to pay utility bills. The real asset of the
bank is the permanent customers who maintain a long lasting relationship with the
bank, who have to get benefit from different services of the bank. So as a first
interaction they have to open a new account with the bank.
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To be a permanent customer first they have to open a new account. There is
also a classification of accounts based on which the types of accounts are
maintained. There are two classifications of the accounts. These are.
Type A accounts
There are certain types of accounts which the customers can easily choose
form according to their own convenience and suitability. These are as follows.
1. Current accounts
2. Profit and Loss accounts (PLS)
3. Soneri savings (SS)
4. Basic Banking accounts (BBA)
6. Rate of
5. Term
Return p.a
7. 1 month 8. 8.00 %.
10. 9.00
9. 3 month
%.
12. 10.00
11. 6 month
%.
14. 11.00
13. 1 year
%.
16. 12.50
15. 2 years
%.
18. 13.00
17. 3 years
%.
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19. Foreign Currency Account (FCA)
a. Cash Receipts
b. Cash Payments
c. Cash receipts
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entered in cash receiving register and the cash received stamp is
affixed on the slip.
e. Cash payments
f. Soneri Bank deals with cash payments the process for payments of
cheques local and foreign currency is same. First the cheque is
presented by the customer to cash payment officer. He confirms that it
is drawn on the same branch and the particulars of cheque are
properly filled. One signature of the customer is taken on the back of
the cheque. Cheque is handed over the officer cash department for
security where officer checks the date, amount in figures and words.
After proper checking account is debited and cheque is cancelled by
the officer. It is posted in the system and posting stamp is affixed on it
and then cheque is handed over to the cash payment officer for
payment.
27. ATM
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b. Pay Order
b. Like cheques, when pay orders issued by Soneri Bank Limited, are
presented in other banks to get them deposited in the payee’s
accounts, they comprise the outward clearing for those banks and
inward clearing for Soneri Bank Limited.
c. Online Transfer
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f. Demand drafts are used for the transfer of the money between the
cities.
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bank, it constitutes the inward clearing of Soneri Bank Pakistan
Limited, Karachi Branch.
b. ATM
d. Debit Cards
e. Soneri debit Card /Banking Card may also be used to pay for purchase
/ Services made / availed from Merchants Outlets displaying ORIX
logo. Soneri Debit Card does not involve any repayments, interest
charges or monthly billing, as you are using customer’s own funds in
customer’s account.
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e. In this method the customer is not eligible to get the counter payment
instead the amount of instrument is directly credited to his/her account.
34. Procedure:
a. All the cheques are received on one counter along with the paying slips
duly filled in properly containing particulars of cheques and account
holder. Counter folio of paying slip is handed over to the customer by
putting stamp for “cheque received for collection for Soneri Bank” on it
duly signed by officer. These cheques are scrutinized and cheques for
local clearing are separated from OBCs. Cheques for local clearing
are entered in Clearing Register, whereas cheques for collection are
entered in OBC register. OBC number is allotted to the cheque from
OBC register. Special crossing and bank endorsement stamps are
affixed on the cheque.
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balance of the customer account. The process of collection starts when
the cheques of Soneri Bank Ltd are received from other banks. Then
these cheques are sent to the Head Office Karachi, which sends the
cheques to SBP for clearing and get the confirmation of cheque and
credit advice. Main activity of clearing is performed by Head Office,
which contacts other banks through SBP.
a. Production loans are offered to meet the input and other working
capital requirements for farming, orchards and nursery, tunnel farming,
storage of raw material, transportation marketing grading and packing
etc., by farmers.
39. Livestock:
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a. To meet the fixed cost and working capital requirements for cattle
farming, cattle feed units, dairy farming, poultry farming; poultry feed
units and fish farming.
a. Over the recent years credit department of any bank has got a vital
importance primarily because of the car finance. It is a philosophy in
banks that more the credit goes to the customers more will be the
credibility of the bank in front of the customers, condition being applied
that the financing gets along smoothly. The credit department has two
types of financing.
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49. Consumer financing also comprises of following types of financing.
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71. For Cars upto 2000 CC: Rs. 1.0 Million
74. Purpose
81. Balance Transfer Facility (BTF) for any of the above finance.
93. To meet travel expenses for self and family members. (e.t.c)
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2. Maximum
1. Type
Financing
3. Clean Financing 4. Upto Rs. 0.5 Million
95. 5. Balance Transfer Facility Eligible
6. Upto Rs. 0.5 Million
(BTF) Borrowers
96. Salaried Persons, Self Employed Professionals, Business Persons
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enterprises (SMEs) financing options on flexible terms to its most
discerning customers need.
b. The Market segment for this business is primarily SMEs and the bank
stands committed to contribute in the process of national development
with an explicit focus in providing quality finance solutions.
a. Import and export department is closely tied with the foreign trade
department. Basically it is an extension of the foreign trade department
and whatever the bank has to offer in the foreign trade department is
carried out through the import and export department. The import and
export department works with the provision of following types of
services.
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128. Advance payment
d. The bank which opens the L.C is usually on the importer’s end giving a
guarantee to the exporter’s bank that in case the importer fails to pay
the payment in the due time then the opening bank will pay on his or
her behalf. For opening an L.C there are certain requirements which
the banks take care of. These are:-
132. Invoices
a. Then it might also be the case that the opening bank which is opening
the L.C on the behalf of the importer does not maintain a sound image
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in the banking environment or it operates in an environment that is
unstable like in a war inflicted country that its worthiness can be
doubted. So in such type of cases the banks acting on behalf of the
exporter may ask to indulge an advisory bank or negotiating bank
which is willing to give a guarantee on behalf of the opening bank.
151. Profit calculated on the basis of weightages for different tiers to benefit
higher balance with higher return.-Extra premium on deposits of Rs. 10 Million
and over.
152. Weightages declared at periodically intervals to be announced on the
web-site, and will be displayed on notice board.
153. Soneri Bachat account with special operational facilities of Current
Account.
157. Profit calculated on the basis of weightages for different tiers to benefit
higher balance with higher return.
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158. Extra premium on deposits of Rs. 10 Million and over.
169. SERVICES:
181. Annualized rates of expected profit for different types of PLS deposits.
195. Annualized rates of expected profit for different types of PLS deposits.
198. %ag
197. Term
e
200.
199. Diamond Deposit Certificates 201. 11.0
1 Year 0% p.a.
203. 11.5
202. 2 Years
0% p.a.
205. 12.0
204. 3 Years
0% p.a.
218. Lockers
219. ELIGBILITY:
Only Account holders of our branches are eligible to apply for renting the Safe
Deposit Lockers.
a. With Telephone Banking, customers can access all the information they
need without making a trip to the branch. This means no Parking to
find, no traffic to flight and no standing in line. At home, at work or on
the go, all they need is a touch-tone telephone, customer’s card
number and the T-PIN to access customer’s bank account, 24 hours a
day & 7 days a week.
225. ELIGBILITY:
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237. Learning as an Internee
b. Starting with the accounts department I was told that the accounts are
the preface of the bank and the customers evaluate the bank on the
outcome of their experience of how their accounts are managed. I got
the experience of the account opening procedure and also how to
handle the account closing. Although at lower level but I got a chance
to audit the account forms. I also learnt different postulates required to
get started with the account.
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239. Strengths
240. Supportive environment for learning: As mentioned in the report,
environment in Soneri in Soneri Bank is conducive for learning and as an
internee I was given full support and encouraged to diffuse the knowledge
with my learning capabilities. Anyone wanting to be blended in a professional
banking environment can be immensely benefited by the Soneri bank’s
professional environment. More opportunities for career development thus
resulting in more dedicated work force.
241. Dedicated banking for SME sector: Soneri bank pays special attention
to the SME sector thus resulting in a more professional and focused approach
for the profound sector. So there is more to learn and serve for this important
sector.
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242. Reaching far distant lands like Northern areas thus grabbing first
mover advantage: First mover advantage for any organization in any field is
the key to become market leader. Same goes for Soneri bank because it has
ventured in the northern areas before any other bank and certainly this
venture gets Soneri bank a higher position and special position in the minds of
people.
243. Job rotation as a periodic practice thus making the staff knowledgeable
about all fields: Job rotation for the staff in Soneri bank is a regular practice. It
gives the employees insight in all aspects of general banking thus making
them quite comprehensive about the minute details to be an effective banker.
244. Weaknesses
245. Less effective software: One of the most visible weaknesses is the
software. Not that the software itself is faulty, but it becomes less effective
with the often wavering link with the head office. If a customer returns
because he or she was not entertained is definitely not in favor of any
organization. So attention should be given to the matter in hand.
247. Broken down ATM network: This is also a staggering problem. ATM’s
have become a most essential facility of all the banks and a huge no. of
people gets benefit from them. But it is obviously annoying to see an ATM that
is shut out. It may be a problem for the bank in this age of competition.
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248. Relatively less scattered global network: When other banks are
venturing in the global network Soneri bank is still falling short of an
expansion in the global network. Like mass production, presence is more
places may result in an opportunity to compete with other institutions and to
make a distinguished place in minds of customers. There is still a huge gap in
getting benefit from this aspect.
249. Opportunities
250. Establishing foreign branch network: As mentioned earlier opening new
branches in abroad will definitely give Soneri bank more insight into the global
markets thus making it more responsive to the latest trends in banking.
254. Threats
255. Increasing no of private and international banks: Recently no of new
banks have ventured in Pakistani banking industry and also there have been
a no of acquisitions which have stiffened the competition. So it may be difficult
to be a distinguished organization because perception precedes action and
amongst all the tough competition it will be a challenge to formulize a
favorable perception in the minds of potential customers.
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257. Strict focus on SME sector: Soneri bank pays special attention to the
SME sector and it is a healthy practice but other sectors also need to be given
proper attention and priority as well because attention in one sector and
negligence in the other might v\create an imbalance.
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264. Among the different time periods for one company
c. Now there are some the calculation of the ratios which are shown in
the tabular form below:
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298. Debt 299. 4.51 300. 9.13 301. 9.14%
Ratio % %
302. Debt to 303. 0.93 304. 0.93 305. 0.91
equity Ratio
306. Profitab 307. 308. 309.
ility Ratios
310. Net 311. 0.56 312. 0.52 313. 0.24
Profit Margin
314. Return 315. 1.47 316. 1.36 317. 1.89
on Assets % %
318. Operatin 319. 44.9 320. 44.1 321. 46.19
g Income 0% 7% %
Margin
322. Operatin 323. 2.76 324. 2.92 325. 2.51
g Asset
Turnover
326. Sales to 327. 2.87 328. 2.91 329. 2.63
Fixed assets
330. Return 331. 21.9 332. 17.5 333. 19.2%
on Equity % %
334. Gross 335. 31.9 336. 30.8 337. 30.60
Profit Margin 3% 9% %
338. Market 339. 340. 341.
Ratios
342. Dividend 343. 0.10 344. 0.08 345. 0.11
Per Share 4
346. Earnings 347. 3.29 348. 2.43 349. 1.70
Per Share
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c. The profit after tax has grown by 1.5% in the year 2007-08 as
compared to 7.1% and 41.4% in 2005 and 2006 respectively. The profit
trend has been falling in last few years. The falling profitability is in line
with the industry, but the Soneri is severely affected than others.
Considering 2007-08, the return on assets stood at 1.36% while the
industry enjoyed a 2% Return on Assets. As compared to the industry
(23% Return on Equity), the Soneri had a Return on Equity of 16.37%
which is way less than the competing banks. The bank did not pay
cash dividends; shareholders were given the option to accept bonus
stock of approximately 30% (99million shares).
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f. The bank issued new shares worth PKR 997 million. This equity
injection was done to meet the reserve requirements of the SBP and to
finance its expansion plans. Overall, the bank's equity grew by 27.8%
in 2007 to PKR 6.61 billion.
a. During the year 2008 the bank has plans to expand is network of
branches with focus on small and medium size business to enhance its
market share. Taking an industry look the profit margins are likely to
further squeeze as the funding costs will rise. Furthermore, the lending
rates are likely to stay high in line with tight monetary by central bank.
Consequently, the profitability of Soneri is also likely to show a
declining trend. The budgetary and monetary measures like Federal
Excise Duty on banking services increasing from 5% to 10%, increase
in National Saving rates by 2%, increase in discount rate, frequent
Open Market Operations will all result in a decline in profitability for the
sector.
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d. Internships Are also away to self analyze one’s true potential and level
of efforts one can exert to work professionally. After spending six weeks
in the internship, I think that I can opt banking and I hope that I can
also apply for the banking field. So self evaluation for my career has
been achieved by doing these six weeks internship.
352. Recommendations
a. After passing the time in the bank I have felt that one of the biggest
weak points of Soneri bank is its software called sonaware.net. It is
because this software is newer version of the old software called
Sonaware. After implementation of this software there is often a break
down resulting because of the break in link. This breakage of link sort
of paralyses the entire working making long pauses in the accounts
department, remittance department and so on.
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354. Up gradation of the ATM network: - It is evident that ATM’s are the most
crucial and dynamic form of modern banking and now a days, a bank without
offering the facility of ATM is not going to stand in the stiff competition. So
Soneri bank needs to cater the needs of the customers and the ATM network
needs to be improved.
355. Increase in the number of branches both in rural and urban areas to
cater the needs of ever increasing no of potential clients: - More branches
need to be opened. Obviously suitability and other factors need to be
considered but one can never pluck the fruit out if not try for it. So unless
more branches are not opened more benefits cannot be obtained.
356. Better and effective marketing: - I have felt that Soneri bank is not very
much into advertisement of its services and products. In this age of
competition and mass media advertisement it is hard for you to be prominent
and distinguished. So unless an effective marketing is not done people will fail
to notice an organization even exists.
Focusing the banking not only to SME but on other potential areas as well: - It
will be favorable to extend the circle of services to more areas of serving.
Because mass production ideas also can be applied to the services sector as
well.
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Conclusion
To summarize the things I would like to say that in a short span of time Soneri
bank has been successful in achieving a land mark amongst all private banks of
Pakistan. It started its operations in 1992 as public limited company with paid up
capital of Rs.300 (M). Now with its focus on the SME sector it has been successful in
grabbing attention of a lot of potential customers. Also it is a bank with a lot of
promises for new generation who want to choose banking as a career. Performance
for the sake of performance is entertained and every individual is given opportunity
to ascend to higher levels of their career by taking the test of Soneri bank which if
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passed is a guarantee to be appointed directly as OG-2 which is a healthy practice
for promoting banking. Also with a less crowded management and board of directors
there are fewer clashes of interests thus resulting in whole and unified efforts for the
betterment of the bank. So in the end I just want to say that Soneri bank is a good
place to be a banker and to excel in the banking field with its promising facilities and
services to the public.
Glossary
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SBP State Bank of Pakistan
PACRA Pakistan credit rating agency
PLS Profit and Loss sharing Account
TDA Term Deposit Account
FCA Foreign Currency Account
E-Form Export Form
CNIC Computerized National Identity Card
NADRA National Data Base and Registration Authority
DD Demand Draft
TT Telegraphic Transfer
PO Pay Order
PKR Pakistani Rupee
PIN Personal Identification Number
POS Point of Sale
BTF Balance Transfer Facility
SME Small and Medium Enterprise
FTD Foreign Trade Department
GSM Global System for Mobile communications
OBC Outward Bills for Collection
IBC Inward Bills for Collection
NIFT National Institute of Facilitation Technology
RHQ Regional Headquarters (Lahore)
COK Central Office Karachi
FDBC Foreign Direct Bills for Collection
SWOT Strengths, Weakness, Opportunity and
Threats
PAT Profit after Taxation
Bibliography
Web-Sites
www.Soneri.com
www.google.com
Books
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Financial Institution in Pakistan by Khawaja Amjad Saeed.
Manual of Banking Laws by A.W. Chaudhary
References
Index
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Annexure 6: KYC
(Know Your Customer)
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