scientific news stories to attract interactions through views, clicks, comments, and shares. News stories
often take advantage of stories that attract quick attention, such as emotionally charged topics like sex
or violence. The BBC article titled “Sex ‘cuts public speaking stress’” is an example of one such paper.
This news story represented the scientific article reasonably well but stretched the results farther than is
responsible. To inform the public honestly and effectively, news sources should be careful to present
scientific articles accurately and honestly. As in this case, they often do not. This article confused
correlation with causation and oversimplified results, and in doing so misled readers.
In the BBC Article “Sex ‘cuts public speaking stress’,” the author alluded to a causal link between
sex and public speaking more strongly than would appropriate given the correlational study. The article
stated that having sexual intercourse (but not other sexual experiences) causes lower stress when public
speaking. The research that the article drew from showed a correlation between the two, but did not
establish causation. The study compared self-reported sexual engagement with blood pressure data
prior to stressful events. The independent variable (what sort of sexual experiences subjects had) was
not controlled or manipulated; it was part of self-reported diary data. The internal validity of the study is
therefore uncertain, because a third variable potentially influenced the stress level or behavior of the
subjects. For example, people with more confidence and self-assurance may be more likely to be
sexually active and experience less stress under social pressure. Correlational studies are easier to
conduct and can inform prediction of variables but cannot establish causality. Controlled experiments
are more objective and verifiable, but often difficult to administer (Stangor, 2015). In this case, an
experimental design would be rather difficult, as manipulating someone’s sexual behavior comes with
practical and ethical concerns. Therefore, a correlational study may be best for this scenario but the
potential limitations with the study. The study’s author did state that the sample size was rather low,
and the study period was rather short. These factors should be taken into consideration when writing
news stories about scientific articles, but the meaning of the sample size and study period were not
described. The small sample size and short study period call into question the external validity of the
study. In other words, it’s not obvious that the article’s results are meaningful in making statements
In misreporting this scientific article, the BBC did a disservice to their readers. Admittedly, the
original scientific study included some speculation on causal links for the observed correlation, which
may lead some to believe the article was written properly. The BBC writer merely reported the
speculation of the original author. Though writers of news articles should cover the discussion of the
scientific study, this article should have been careful to explain the correlational nature of the study
regardless. It is important not to overstate the validity and certainty of scientific studies because
everyday readers rely on media interpretations of scientific articles to be informed, rather than reading
and interpreting the original study for themselves. The layman reader is not well-equipped to
understand the nuances of the original scientific studies, and reading into a misinterpretation could be
harmful.
Authors need to be careful when reporting on scientific studies because they risk imparting a
false sense of certainty. Carefully considered and skeptical writing can go a long way to inform the
public, but irresponsible or sensational reporting has the potential to misinform. While the research
discussed may provide some support for the claim that there is a connection between sexual intercourse
and stress reduction, that is not the same thing as proving that sexual intercourse causes stress
reduction in public speaking. Other factors affecting public speaking stress should be studied and