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Sheet1

Client: MAHINDRA & MAHINDRA All India Radio Ambala (AIR Ambala / Akashvani Ambala)
PRODUCT: KBS MOTORS PVT. LTD. STATION: AMBALA
Advertisement Duration (Seconds) 30
Total No. of Days 10
No. of Spot per day 10
Morning (8:00 AM to 10:00 AM)- 5 Spots
Evening (5:00 PM to 7:00 PM)- 5 Spots
Total Seconds 1500
Rate Per Second 33

Total Amount 49500

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Sheet1
Remarks

Page 2
MARKETING PLAN

Advertisement
Ad purchased
Newspapers
Dainik Jagran 5
Punjab Kesri 5
Dainik Bhaskar 5
Amar Ujala 5
The Tribune 5
Movie Theater (Depends on shows) 90
Cable TV 20
Wall painting/Wall Chart/Hording 4
Standee in Shopping Mall near Restaurant and at the Entrance of the Mall 2
ELECTRONIC MEDIA Total Seconds
Radio
Radio one 30 Seconds(rate is per sec) 8:00 am to 10:00 am 600
Radio Two 30 Seconds (rate is per sec) 5:00 pm to 10:00 pm 600
May-19
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
2 3 3 3 3 3 2 2 3 3 3 3 3 2 2 3 3 3 2 2
4
2

30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30
Total
Rate
Cost
30
Ads in
Month

5 100 500
5 100 500
5 100 500
5 100 500
5 100 500
3 90 33 2970
53 33 660
4 4000 16000
2 500 1000
174 23130
Total Rate Per Total
Seconds Second Cost
600 33 19800
30 750 33 24750
44550
23130
67680